Hubspot

APRIL 10, 2019

Nowadays, almost every brand has a YouTube channel. Building a thriving YouTube channel is one of the most ambitious achievements a marketer can pursue. To help inspire you, we’ve put together a list of video ideas that HubSpot has experienced success with on our own YouTube channel. YouTube Video Ideas. Ask Me Anything.

Youtube 76

Youtube Advertising Channels Video Marketing Word of Mouth 76

Hubspot

APRIL 4, 2019

In other words, staying laser-focused on retaining attention is actually the best strategy for acquiring new attention because your current customers are providing so much word-of-mouth marketing -- it’s like a flywheel. On YouTube, you retain attention by attracting subscribers to your channel.

Youtube 78

Youtube Marketing & Strategy Word of Mouth Click Rate 78

Top Rank Marketing

DECEMBER 1, 2023

MarketingProfs ON THE LIGHTER SIDE: A lighthearted look at “Word-of-Mouth Marketing” by Marketoonist Tom Fishburne — Marketoonist Why Are We Still Doing What Simon Says?

B2B Marketing 101

B2B Marketing Search Marketing B2B Multi-Channel 101

Martech

FEBRUARY 22, 2024

Munch’s new features for its social media automation platform include video creation Safe Zones, Autotitle and Direct Publishing to YouTube Shorts; user management features including Publish Manager and New Account Page; as well as Enhanced with Clip Extension and Downloading SRT Files. Now, on to this week’s releases.

Marketing AI 89

Marketing AI Marketing Automation Services Word of Mouth CPA 89

Webbiquity

SEPTEMBER 6, 2022

The reach and credibility of a service or product significantly rise when video campaigns are promoted on platforms like YouTube, Instagram, and LinkedIn. Word of mouth and customer recommendations are enduring marketing strategies for attracting prospects and converting them into buyers. Conclusion.

Video Marketing 304

Video Marketing Product Generation Lead Scoring 304

Contently

JANUARY 20, 2023

After failing to receive satisfaction from the airline, Dave wrote and recorded a song about his experience and posted it on YouTube. “Word of mouth” marketing is key for creating community and virality. The song quickly went viral and received over 17 million views in the first year.

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

Contently

FEBRUARY 8, 2022

Tesla’s full marketing strategy is essentially word-of-mouth. Having those videos on YouTube can also help you rank for certain keywords. Word-of-mouth marketing still reigns supreme. Brands like Tesla, Nike, and Airbnb have seen great success from shifting their marketing to a customer-focused strategy.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Stevens & Tate

MAY 13, 2022

The best way to advertise is through word of mouth and advocates in the community will do that. Influencers and advocates are the ones spreading information about your company through word of mouth. Social media platforms include Twitter, Facebook, LinkedIn, Instagram, YouTube, and Snap Chat.

Communities 93

Communities Marketing Strategy Marketing & Strategy Word of Mouth 93

SendX

DECEMBER 24, 2019

Instead of uploading your video into your email marketing campaign, making your email heavier, you should take advantage of YouTube and then use the link in the email. If it is not something you would prefer to not be shared if your subscribers share it, it would be like a word-of-mouth type of thing. Two birds with one stone.

Email Marketing 198

Email Marketing Video Marketing Youtube Landing Pages 198

Contently

JULY 26, 2022

Online, word of mouth has become a major influencer for consumers (just think of all the times a positive product review encouraged you to make a purchase). To generate digital word of mouth, the brand added user comments to its online content, providing insight into both its customer base and its product.

Word of Mouth 137

Word of Mouth Marketing & Strategy Paid Search Agency Content 137

Navigate the Channel

JANUARY 25, 2018

Don’t Dismiss Word-of-Mouth. Word-of-mouth advertising is what traditional marketing was built on. It’s important to harness the right tools and techniques to take advantage of word-of-mouth marketing in a way that presents your company in a favorable light. Those are your influencers.

Word of Mouth 85

Word of Mouth Ad Building Effectiveness Marketing & Strategy 85

Optinmonster

AUGUST 25, 2021

Create a Word-of-Mouth Popup. One of the best ways to do that is with a “word-of-mouth” popup. But you may be wondering, “What’s the advantage of adding a word-of-mouth popup to my site?” Referral Marketing Ideas. Design a contest in a way that encourages people to share it.

Word of Mouth 97

Word of Mouth Work Management Marketing Management Ideal Customer Profiles 97

Marketing Insider Group

APRIL 6, 2021

Not only will this group be more likely to buy from you again (or continue buying from you), but they’ll help you spread the word about your products or services. Word of mouth marketing (WOMM) is still one of the most effective ways to share offerings and promotions with a larger audience. Encourage Customer Advocacy.

Top of Funnel 338

Top of Funnel Work Management Marketing Management Content Marketing 338

Spiralytics

APRIL 12, 2023

YouTube YouTube is the world’s largest video-sharing platform, with over 2.1 Brands can use YouTube to promote their products or services through user-generated content (UGC) like vlogs, tutorial videos, and YouTube Shorts created by people who have no connection to the company but share their user experience.

Viral Marketing 62

Viral Marketing Word of Mouth Brand Identity Branding 62

Marketing Insider Group

JULY 11, 2023

Word of mouth is the best publicity, but it’s not enough to sustain a thriving business. YouTube is another place to target your key demographic by their interests. Sooner or later, you have to decide how to advertise online if you want to grow. However, getting a good return on ad spend is challenging. So, what really works?

Paid Content 180

Paid Content Advertisements Advertising Paid Search Agency 180

Contently

DECEMBER 7, 2021

She and her team rethought how to tackle word-of-mouth. There’s also growth of podcast promotion or distribution via YouTube. In addition to getting employees behind the podcast, Cytiva’s Kilin plans to generate word of mouth through giveaways with listeners. . Strategy five: third-party power.

Paid Content 170

Paid Content Word of Mouth Advertising Agencies Paid Search Agency 170

Navigate the Channel

MAY 24, 2023

In addition to considering their feedback and advice on your product or its use, compile what betas say that’s positive and worthy of inclusion into early word of mouth about your product. It spurs the type of consumer who fears “missing out”, and can result in a flood of new sign-ups and possibly much word-of-mouth advertising.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

ActiveDEMAND

NOVEMBER 15, 2021

Most marketing agencies get leads through repeat business, word of mouth, business groups, and by creating award-winning work. Some of those agencies will engage in inbound marketing: using blog posts, SEO, social, podcasts, YouTube videos, and other inbound channels. Conclusion.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Marketing Prospects Ad Agencies 76

SendX

JANUARY 5, 2020

This will allow you to collect email IDs in a consensual manner and also spread the word about your business. Idea # 06: Use the power of Word of mouth Know a friend who has friends interested in your line of business? Word of mouth is often underestimated but can go a long way in increasing your brand’s reach.

Paid Search Agency 196

Paid Search Agency Google Ads Ad Building 196

Scoop.it

JANUARY 20, 2022

They are the company’s partners who use word-of-mouth marketing to promote a product or service. Despite this, their word-of-mouth recommendations have power, and such content is considered more genuine and reliable. Brand ambassadors often have their own blogs on Instagram, YouTube, TikTok, or personal websites.

eCommerce 84

eCommerce Brand Identity Branding Word of Mouth 84

Hubspot

APRIL 26, 2019

Delighted customers help speed up a business' flywheel by sharing their positive experiences with friends and peers, and those word-of-mouth reviews matter most to people who are making purchasing decisions. Consumers trust word of mouth the most. At HubSpot, we believe happy customers are core to any businesses' success.

Buy 101

Buy Word of Mouth Peer-to-peer Youtube 101

Navigate the Channel

MARCH 29, 2024

Include your LinkedIn, Facebook, Instagram, YouTube or other social media details, too. Ask for Testimonials You Can Publish Online You know how powerful testimonials and word-of-mouth advertising is as an offline marketing tool. Add your digital information to your print advertising.

Online Marketing 65

Online Marketing Paid Search Agency B2B Thought Leadership Landing Pages 65

Biznology

APRIL 26, 2018

Put plainly, word-of-mouth increases traffic, which translates in to more exposure and more opportunity for companies. Like their primitive ancestor, the letter, these digital sites serve to connect people to one another without the burden of physical presence. All hail the power of a good social network! Like this post?

Peer-to-peer 143

Peer-to-peer Intent Word of Mouth Ad Exchange 143

Oktopost

MARCH 16, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Where word-of-mouth and branded marketing fits into the modern customer journey. It’ll take you less than a minute, and it’ll help us spread the word about Radically Transparent. Catch all episodes here. Episode Summary. Meet Nicole.

Peer-to-peer 62

Peer-to-peer Marketing Analytics Tools Transparency Word of Mouth 62

Navigate the Channel

JANUARY 8, 2024

This connection can drive brand loyalty and word-of-mouth marketing. Part of the beauty of using video for marketing are the diverse content types, from short-form content like TikTok videos and Instagram Stories to longer, in-depth videos on platforms such as YouTube.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

The Marketing Blender

APRIL 17, 2024

Watch our recent podcast episode about “5 Tips for B2B Industrial Marketing” on YouTube. Word of mouth is fantastic, but it is not repeatable, scalable, and systematic. Want more insights from the experts in our B2B industrial marketing firm? What About Marketing Industrial B2B Products and Service During a Downturn?

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Advertising Agencies 52

Confessions of a B2B Marketer

JULY 5, 2023

For a kick start on how to build remarkable products that drive word of mouth, go read these two books: Contagious: Why Things Catch On by Jonah Berger and All Marketers Are Liars by Seth Godin. What is the big trend you can jump on to propel your word of mouth? What did we learn? Do you really need to do it?

Word of Mouth 40

Word of Mouth Paid Social Agency Top of Funnel Digital Marketing Funnels 40

Contently

OCTOBER 14, 2020

Word of mouth was crucial, so the PR firm leaked information that the lead actress was possible in relationships with both Puff Daddy and Robbie Williams. Mish, a colleague in corporate marketing, noted that YouTube had recently given the agency a custom brand channel, but nobody knew what to do with it.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

Marketing Insider Group

NOVEMBER 3, 2020

Happy customers are also more likely to recommend your brand to others, bringing in new customers via word of mouth with no cost or effort on your part. Some might prefer to read blog posts, while others will sign up to your YouTube channel or subscribe to your podcast. Source: [link]. Quick Takeaways. Source: [link].

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Hubspot

MAY 29, 2020

The goal is to attain national attention by sheer shareability and word of mouth. Create YouTube content. YouTube is one of the best channels to disseminate your grassroots marketing content. In fact, this video has over 68 million views on YouTube. Essentially, it's word of mouth marketing at its best.

Examples 101

Examples Campaigns Word of Mouth Paid Search Agency 101

Optinmonster

MARCH 6, 2020

Shockbyte’s primary goal for OptinMonster was to increase sales, but they also wanted to reduce cart abandonment, improve user retention, grow their email list, and promote other content (like their awesome YouTube videos ). Shockbyte also uses OptinMonster to drive traffic to their YouTube channel with a slide-in campaign.

Case Study 86

Case Study Case Studies Conversion Rate Intent 86

Valasys

JULY 31, 2023

Once they take the leap and become customers, continue engaging them to foster loyalty and word-of-mouth referrals. If you’re a cybersecurity company, partnering with a renowned cybersecurity expert on YouTube can introduce your services to a wider audience concerned about online security.

Lead Generation 52

Lead Generation Advertising Channels Sales Qualified Leads Generation 52

Aberdeen

JULY 11, 2019

This, by definition, requires the service organization to meet and exceed customer needs to earn such positive word-of-mouth. Once you determine influencers, you should then provide them with incentives to share their positive experiences.

Work Management 40

Work Management Marketing Management Word of Mouth Service 40

CoSchedule

JANUARY 27, 2023

A hype-instilling campaign across Instagram and YouTube that got people excited and ready to buy the footwear before the launch date. Source On YouTube, they created a humorous intro video — using compelling storytelling elements to share Allbirds’ value proposition (its eco-friendliness). Their launch campaign? Wondering how?

Social Media 126

Social Media Social Marketing Examples Planning 126

Optinmonster

FEBRUARY 27, 2024

YouTube Marketers don’t usually think of YouTube as a growth hacking tool because of its perception as the most popular video streaming website. According to research: The average successful conversion rate of YouTube ads is 12%. 70% of users say that YouTube video ads help them discover new businesses.

Marketing Automation Services 86

Marketing Automation Services Budget Programs Tools Work Management 86

Convince & Convert

DECEMBER 11, 2015

The company recently launched a global campaign to promote its new YOGA Tablet featuring YouTube stars from around the world. Called The #Goodweird Project, one of the videos from Russian YouTube star EeOneGuy generated more than 2.8 Don’t have the budget to work with YouTube influencers? million views in less than 48 hours.

Campaigns 98

Campaigns Paid Search Agency Microsite Advertising Agencies 98

Contently

JUNE 19, 2019

Just look at how all movie studios now place five seconds of flashy action before every trailer on YouTube. That’s especially true in TV, where shows, even ones with significant hype, build up a viewership over time thanks to word of mouth. The videos were loosely based on YouTube’s popular make-up tutorial trend.

Paid Search Agency 160

Paid Search Agency Tactics Video Marketing Companies 160