Hubspot

APRIL 4, 2019

In other words, staying laser-focused on retaining attention is actually the best strategy for acquiring new attention because your current customers are providing so much word-of-mouth marketing -- it’s like a flywheel. On YouTube, you retain attention by attracting subscribers to your channel.

Youtube 78

Youtube Marketing & Strategy Word of Mouth Click Rate 78

Top Rank Marketing

DECEMBER 1, 2023

MarketingProfs ON THE LIGHTER SIDE: A lighthearted look at “Word-of-Mouth Marketing” by Marketoonist Tom Fishburne — Marketoonist Why Are We Still Doing What Simon Says?

B2B Marketing 100

B2B Marketing Search Marketing B2B Multi-Channel 100

Martech

FEBRUARY 22, 2024

Munch’s new features for its social media automation platform include video creation Safe Zones, Autotitle and Direct Publishing to YouTube Shorts; user management features including Publish Manager and New Account Page; as well as Enhanced with Clip Extension and Downloading SRT Files. Now, on to this week’s releases.

Marketing AI 101

Marketing AI Marketing Automation Services Word of Mouth Cost per Acquisition 101

Contently

JANUARY 20, 2023

After failing to receive satisfaction from the airline, Dave wrote and recorded a song about his experience and posted it on YouTube. “Word of mouth” marketing is key for creating community and virality. The song quickly went viral and received over 17 million views in the first year.

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

Contently

FEBRUARY 8, 2022

Tesla’s full marketing strategy is essentially word-of-mouth. Having those videos on YouTube can also help you rank for certain keywords. Word-of-mouth marketing still reigns supreme. Brands like Tesla, Nike, and Airbnb have seen great success from shifting their marketing to a customer-focused strategy.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Stevens & Tate

MAY 13, 2022

The best way to advertise is through word of mouth and advocates in the community will do that. Influencers and advocates are the ones spreading information about your company through word of mouth. Social media platforms include Twitter, Facebook, LinkedIn, Instagram, YouTube, and Snap Chat.

Communities 93

Communities Marketing Strategy Marketing & Strategy Word of Mouth 93

Contently

JULY 26, 2022

Online, word of mouth has become a major influencer for consumers (just think of all the times a positive product review encouraged you to make a purchase). To generate digital word of mouth, the brand added user comments to its online content, providing insight into both its customer base and its product.

Word of Mouth 137

Word of Mouth Marketing & Strategy Paid Search Agency Content 137

Navigate the Channel

JANUARY 25, 2018

Don’t Dismiss Word-of-Mouth. Word-of-mouth advertising is what traditional marketing was built on. It’s important to harness the right tools and techniques to take advantage of word-of-mouth marketing in a way that presents your company in a favorable light. Those are your influencers.

Word of Mouth 85

Word of Mouth Ad Building Effectiveness Marketing & Strategy 85

Marketing Insider Group

APRIL 6, 2021

Not only will this group be more likely to buy from you again (or continue buying from you), but they’ll help you spread the word about your products or services. Word of mouth marketing (WOMM) is still one of the most effective ways to share offerings and promotions with a larger audience. Encourage Customer Advocacy.

Top of Funnel 343

Top of Funnel Work Management Marketing Management Content Marketing 343

Spiralytics

APRIL 12, 2023

YouTube YouTube is the world’s largest video-sharing platform, with over 2.1 Brands can use YouTube to promote their products or services through user-generated content (UGC) like vlogs, tutorial videos, and YouTube Shorts created by people who have no connection to the company but share their user experience.

Viral Marketing 62

Viral Marketing Word of Mouth Brand Identity Branding 62

Marketing Insider Group

JULY 11, 2023

Word of mouth is the best publicity, but it’s not enough to sustain a thriving business. YouTube is another place to target your key demographic by their interests. Sooner or later, you have to decide how to advertise online if you want to grow. However, getting a good return on ad spend is challenging. So, what really works?

Paid Content 184

Paid Content Advertisements Advertising Paid Search Agency 184

Navigate the Channel

MAY 24, 2023

In addition to considering their feedback and advice on your product or its use, compile what betas say that’s positive and worthy of inclusion into early word of mouth about your product. It spurs the type of consumer who fears “missing out”, and can result in a flood of new sign-ups and possibly much word-of-mouth advertising.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

ActiveDEMAND

NOVEMBER 15, 2021

Most marketing agencies get leads through repeat business, word of mouth, business groups, and by creating award-winning work. Some of those agencies will engage in inbound marketing: using blog posts, SEO, social, podcasts, YouTube videos, and other inbound channels. Conclusion.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Marketing Prospects Ad Agencies 76

SendX

JANUARY 5, 2020

This will allow you to collect email IDs in a consensual manner and also spread the word about your business. Idea # 06: Use the power of Word of mouth Know a friend who has friends interested in your line of business? Word of mouth is often underestimated but can go a long way in increasing your brand’s reach.

Paid Search Agency 196

Paid Search Agency Google Ads Ad Building 196

The Marketing Blender

APRIL 17, 2024

Watch our recent podcast episode about “5 Tips for B2B Industrial Marketing” on YouTube. Word of mouth is fantastic, but it is not repeatable, scalable, and systematic. Want more insights from the experts in our B2B industrial marketing firm? What About Marketing Industrial B2B Products and Service During a Downturn?

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Advertising Agencies 52

Scoop.it

JANUARY 20, 2022

They are the company’s partners who use word-of-mouth marketing to promote a product or service. Despite this, their word-of-mouth recommendations have power, and such content is considered more genuine and reliable. Brand ambassadors often have their own blogs on Instagram, YouTube, TikTok, or personal websites.

eCommerce 84

eCommerce Brand Identity Branding Word of Mouth 84

Hubspot

APRIL 26, 2019

Delighted customers help speed up a business' flywheel by sharing their positive experiences with friends and peers, and those word-of-mouth reviews matter most to people who are making purchasing decisions. Consumers trust word of mouth the most. At HubSpot, we believe happy customers are core to any businesses' success.

Buy 101

Buy Word of Mouth Peer-to-peer Youtube 101

Oktopost

MARCH 16, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Where word-of-mouth and branded marketing fits into the modern customer journey. It’ll take you less than a minute, and it’ll help us spread the word about Radically Transparent. Catch all episodes here. Episode Summary. Meet Nicole.

Peer-to-peer 62

Peer-to-peer Marketing Analytics Tools Transparency Word of Mouth 62

Navigate the Channel

JANUARY 8, 2024

This connection can drive brand loyalty and word-of-mouth marketing. Part of the beauty of using video for marketing are the diverse content types, from short-form content like TikTok videos and Instagram Stories to longer, in-depth videos on platforms such as YouTube.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Confessions of a B2B Marketer

JULY 5, 2023

For a kick start on how to build remarkable products that drive word of mouth, go read these two books: Contagious: Why Things Catch On by Jonah Berger and All Marketers Are Liars by Seth Godin. What is the big trend you can jump on to propel your word of mouth? What did we learn? Do you really need to do it?

Word of Mouth 40

Word of Mouth Paid Social Agency Top of Funnel Digital Marketing Funnels 40

Contently

OCTOBER 14, 2020

Word of mouth was crucial, so the PR firm leaked information that the lead actress was possible in relationships with both Puff Daddy and Robbie Williams. Mish, a colleague in corporate marketing, noted that YouTube had recently given the agency a custom brand channel, but nobody knew what to do with it.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

Marketing Insider Group

NOVEMBER 3, 2020

Happy customers are also more likely to recommend your brand to others, bringing in new customers via word of mouth with no cost or effort on your part. Some might prefer to read blog posts, while others will sign up to your YouTube channel or subscribe to your podcast. Source: [link]. Quick Takeaways. Source: [link].

Planning 363

Planning Top of Funnel Marketing & Strategy Paid Search Agency 363

Hubspot

MAY 29, 2020

The goal is to attain national attention by sheer shareability and word of mouth. Create YouTube content. YouTube is one of the best channels to disseminate your grassroots marketing content. In fact, this video has over 68 million views on YouTube. Essentially, it's word of mouth marketing at its best.

Examples 101

Examples Campaigns Word of Mouth Paid Search Agency 101

Valasys

JULY 31, 2023

Once they take the leap and become customers, continue engaging them to foster loyalty and word-of-mouth referrals. If you’re a cybersecurity company, partnering with a renowned cybersecurity expert on YouTube can introduce your services to a wider audience concerned about online security.

Lead Generation 52

Lead Generation Advertising Channels Sales Qualified Leads Generation 52

CoSchedule

JANUARY 27, 2023

A hype-instilling campaign across Instagram and YouTube that got people excited and ready to buy the footwear before the launch date. Source On YouTube, they created a humorous intro video — using compelling storytelling elements to share Allbirds’ value proposition (its eco-friendliness). Their launch campaign? Wondering how?

Social Media 126

Social Media Social Marketing Examples Planning 126

Convince & Convert

DECEMBER 11, 2015

The company recently launched a global campaign to promote its new YOGA Tablet featuring YouTube stars from around the world. Called The #Goodweird Project, one of the videos from Russian YouTube star EeOneGuy generated more than 2.8 Don’t have the budget to work with YouTube influencers? million views in less than 48 hours.

Campaigns 98

Campaigns Paid Search Agency Microsite Advertising Agencies 98

Martech

MAY 27, 2022

An engaged audience is more likely to purchase your products and refer your brand to other people through word of mouth. Whether a customer is browsing on Google, reading an article, or watching a video on YouTube, they will see promotions and ads everywhere. Navigating this space can be challenging for the following reasons.

Advertising Agencies 118

Advertising Agencies Advertisements Advertising Mobile Advertising 118

Only B2B

FEBRUARY 23, 2022

With the exception of China, where all social media channels not of Chinese origin (apart from LinkedIn) are banned, the majority of the population in most Asian countries uses social media platforms popular in the United States, such as Facebook, Instagram, and Youtube, and lead generation on those platforms is essential.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

Convince & Convert

APRIL 10, 2014

The campaign is housed on a dedicated microsite , with content being shared across H&R Block’s social media channels, such as Facebook , Twitter and YouTube. Mayne, who is well-known for his work with ESPN, also stars in a series of videos on the company’s YouTube channel.

Microsite 160

Microsite Word of Mouth Case Study Case Studies 160

ViewPoint

MARCH 6, 2014

Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising. LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter. And YouTube in 10th place? It’s hard to believe.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

Hubspot

MAY 14, 2019

Buzz marketing is a viral marketing strategy that leverages refreshingly creative content, interactive events, and community influencers to generate word-of-mouth marketing and anticipation for the product or service the brand is about to launch. Word of Mouth Marketing. Buzz Marketing. Campus Marketing. Voice Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

EveryoneSocial

FEBRUARY 16, 2021

Word of mouth continues to be a valued way for buyers to make decisions. Encouraging sharing on social as part of a company’s culture is a growth strategy at businesses that understand the power of word of mouth marketing and leveraging employees as brand ambassadors. Billion industry in 2021. Authentic Content.

Social Media 102

Social Media Media Word of Mouth B2B Thought Leadership 102

The Lead Agency

MAY 10, 2023

YouTube boasts an impressive 2.527 billion users, making it a prime platform for advertising. Happy customers will become advocates for your brand and help spread positive word-of-mouth. That’s an enormous audience just waiting to be reached. And there’s more.

Paid Search Agency 62

Paid Search Agency Paid Content Social Media Advertising Agencies 62

Adobe Experience Cloud Blog

JANUARY 2, 2018

Answer these questions in the content you share via your blog , your YouTube channel, your newsletters , and your media outreach. Personalized content can go a long way to gain momentum with word of mouth marketing as well. Bake Up Special Batches When You Can. Things that are rare are special. Automate Thoughtfully.

Personalization 134

Personalization Word of Mouth Thought Leadership Marketo 134

KoMarketing Associates

DECEMBER 14, 2015

WORD-OF-MOUTH MARKETING. The most effective marketing tactic has been word-of-mouth marketing. 2015 was the year in which the hot, and effective marketing tactics seemed to be all about mobile-friendly websites, email opt-ins, landing pages and webinars, video (both YouTube and Facebook) and engagement on Instagram.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Markempa

AUGUST 19, 2021

Proactively building relationships with influencers and industry experts is a powerful way to generate demand and leads, and positive word of mouth (WOM). Most of us know this as influencer marketing or influencer development. Influencer Marketing via video content creation – markempa. A nod to The Digital Age.

Outreach 98

Outreach Ideal Customer Profiles Marketing & Strategy Marketing Strategy 98

Oktopost

AUGUST 27, 2020

He is also one of the 200 living members of the Professional Speakers Hall of Fame, and the Word of Mouth Marketing Hall of Fame. You can follow Jay on Twitter | Facebook | Instagram | Youtube | LinkedIn | Blog | . You can follow Joe on Twitter | Facebook | Instagram | YouTube | LinkedIn | Blog | . Seth Godin. Adam Grant.

B2B 126

B2B Guerilla Marketing Social Media Linkedin 126