WebMarketCentral

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Generating Word of Mouth Buzz through Interactive PR

WebMarketCentral

Seana Mulcahy at MediaPost recently wrote a piece about using social media and other tools to build word-of-mouth promotion online. There are a number of online tools and methods to spread word of mouth online, but a key one is interactive PR. That's online word of mouth. And then they'll write about you!"

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4 Ways to Build B2B Customer Loyalty and Generate Referrals

WebMarketCentral

As B2B buyers become increasingly immune to traditional marketing and more reliant on word-of-mouth vendor referrals, sellers need to become more sophisticated in building customer loyalty through relationship marketing , and converting this loyalty into referral business.

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Where Savvy Marketers Go to Become Savvier

WebMarketCentral

Some of the most relevant topics in customer engagement and loyalty include: • Sales and Marketing Integration for Customer Retention and Loyalty • Analyzing Customer Feedback • Translating Loyalty into Financial Impact • Generating Word of Mouth • Using Technology and analytics and finding out which is best for you • Changing Employee (..)

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Best of 2009 (So Far): Cool Web Tools, Part 2

WebMarketCentral

Tell A Friend TAF offers free and fee-based tools to help companies capitalize on word-of-mouth (or word-of-web) marketing. Their suite of apps ranges from simple branded buttons to social commerce tools, advertising and social rewards programs.

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Five Ways that SEO is (a Little Bit) Like Sales

WebMarketCentral

As illustrated in the example above, unethical sales practices can lead to a variety of problems, from negative word-of-mouth and high return rates to reduced profitability and even lawsuits. This leads to the final similiarity, which is that both sales professionals and SEOs. Can use ethical or unethical practices to get results.

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Best of 2008 (So Far) - Social Media Optimization, Part 2

WebMarketCentral

by Search Marketing Gurus Contending that "An online marketing strategy includes SEO, PPC, Social Media and even Word of Mouth. Who's In Your Audience or Community?

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WMC Interviews: Janine Popick

WebMarketCentral

However, the most special promotion we can get is word of mouth. , an easy-to-navigate website, tons of marketing resources, PR, tradeshows (we're going to eBay Live in June!) outbound newsletter sponsorships, online advertising buys, radio, we even have an outdoor advertising campaign!