Generating Word of Mouth Buzz through Interactive PR
WebMarketCentral
JULY 9, 2007
Seana Mulcahy at MediaPost recently wrote a piece about using social media and other tools to build word-of-mouth promotion online. There are a number of online tools and methods to spread word of mouth online, but a key one is interactive PR. That's online word of mouth. And then they'll write about you!"
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