ViewPoint

FEBRUARY 18, 2015

Few companies get by on their good looks—although the engineering department would like to think that the pure genius and word of mouth about your product is enough to sell it. In their opinions marketing is not needed.

Lead Management 120

Lead Management Sales Leads Efficiency Word of Mouth 120

ViewPoint

JULY 30, 2013

If so, a lot of salesmen are buying Peter’s pie and then selling it to others: mostly via word of mouth, his ebook has more than 40,000 downloads. "Great rainmakers in consulting firms don’t even try to start selling, and yet they get a lot of commitments.". Click to start video at this point — Does this sound like pie in the sky?

Word of Mouth 120

Word of Mouth Work Management Consulting Transparency 120

ViewPoint

MARCH 6, 2014

Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising. According to Forrester’s “Q3 2013 North American and UK Digital Maturity Online” report (based on an August online survey of 395 marketers), onsite ratings and reviews are rated No.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

ViewPoint

SEPTEMBER 27, 2012

Marketing and sales messages are competing with web searches, word-of-mouth, social media, and consultant and analyst recommendations. This means direct marketing and direct sales need to be more relevant, more specific, and more targeted to the people they are trying to contact.

Organization 120

Organization Work Management Marketing Management Marketing Budget 120