Smashmouth Marketing

OCTOBER 1, 2021

If they are willing to let their story become part of your marketing, then they are pretty likely to engage in some positive word-of-mouth advertising with their peers to your benefit. Ask permission to use a previous customer as a case study can also allow you to engage them as brand ambassadors.

Sales Qualified Leads 187

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Ideal Customer Profiles 187

Smashmouth Marketing

JULY 1, 2010

Accelerate word of mouth marketing (WOM) - How many of you bought iPhones because someone let you hold it? Testimonials and referrals (word-of-mouth marketing) is one of the best -- if not the greatest -- source of new prospects for most companies. Is this Sales 2.0?

Lead Ranking 100

Lead Ranking Marketing Qualified Leads WOM Word of Mouth 100

Smashmouth Marketing

OCTOBER 20, 2010

The influence of content and word of mouth jumps them from side to side to back and down again. I took a different approach to the discussion, and came up with the concept of a Demand Gen Cloud: With the advent of Social, Sales and Marketing 2.0 Buyers put themselves in the funnel where they want to be. They jump around.

Top of Funnel 100

Top of Funnel Demand Manticore Word of Mouth 100

Smashmouth Marketing

AUGUST 8, 2010

Twitter is a great self-promotion tool, however, it’s an even better word-of-mouth tool. It’s one thing to tweet about something you’ve done or your most recent blog entry, but it’s another if someone else does it for you. What does that mean for you?

B2B 100

B2B Word of Mouth Twitter B2B Sales 100