Digital B2B Marketing

JUNE 7, 2011

I can imagine the mindset of those creating these tools: Create word of mouth support for our offering. The challenge is, required sharing does not create credible word of mouth. Required word of mouth promotion has not made me an advocate. Drive traffic and increase our advertising revenue. than Paper.li-referred

Social Media 100

Social Media Word of Mouth Cost Media 100

Digital B2B Marketing

FEBRUARY 14, 2013

How to Win Customers and Influence Word of Mouth. One of my favorite examples is this story shared by Stan Phelps ( @9inchmarketing ) about Hertz. If you want more, Stan has actually published an entire book of examples: What’s Your Purple Goldfish? What sacrifices do you make for your audience?

Word of Mouth 100

Word of Mouth Banners Custom Publishing Marketing & Strategy 100

Digital B2B Marketing

NOVEMBER 10, 2011

Your Turn Is influencer marketing a key part of your marketing mix? If so, what other questions would you add to this list? Share your view in the comments below or with me on Twitter ( @wittlake ).

Planning 100

Planning Word of Mouth Barriers Marketing & Strategy 100

Digital B2B Marketing

NOVEMBER 10, 2011

Your Turn Is influencer marketing a key part of your marketing mix? If so, what other questions would you add to this list? Share your view in the comments below or with me on Twitter ( @wittlake ).

Planning 100

Planning Word of Mouth Barriers Marketing & Strategy 100

Digital B2B Marketing

APRIL 30, 2013

We know that word of mouth has a powerful influence on purchase behavior. Because the balance of positive versus negative Twitter sentiment, not reach, is acting as a proxy in the research for positive media coverage, game quality and positive word of mouth beyond Twitter. This study did something similar.

Twitter 100

Twitter Research Word of Mouth Correlation 100