Buzz Marketing for Technology

JANUARY 28, 2010

I think growing and focusing on this group is the key to igniting more WOM in your business! But the group that excites me the most is the Advocates – I want to grow that budding community – I want to offer them special access to news and previews of our latest product. Tweet This! Share this on Facebook. Share this on Linkedin.

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Buzz Marketing for Technology

MARCH 25, 2010

In my last post we discussed the 4 reasons why using Social Media pays to provide Support : Customers prefer a good customer experiences to low prices, helps aid in spreading WOM, makes customer less likely to defect and results in high profitability for the company.

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Buzz Marketing for Technology

APRIL 15, 2010

It’s that WOW or should I say WOM that enhanced the value of their marketing and attracted a player like Amazon. The downside of poor customer service has been well documented on the web because social media acts as the accelerant to negative WOM (think Dell Hell, Motrin Moms, and most recently Nestle).

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Buzz Marketing for Technology

MARCH 23, 2010

2) Good customer experiences drive Word of Mouth (WOM) – we all know in social media that both good and bad customer experience stories spread like wildfires. But in a recent survey by Forrester customers in every major industry preferred good customer service to price. Every Industry! Why not be on the winning side of that equation.

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Buzz Marketing for Technology

DECEMBER 1, 2010

Moreover, great customer experiences drive positive word of mouth (WOM) which capitalizes on the viral nature of Social Media. And finally companies that provide great customer experiences have customers that defect less and are more profitable to them in the long term.

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Buzz Marketing for Technology

MAY 19, 2010

Not only that but a recent Forrester study showed that customers actually prefer a better customer experience compared to everyday low prices, and moreover great customer experiences drive positive word of mouth (WOM). So why wouldn’t you center you social media efforts in this area?

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Buzz Marketing for Technology

APRIL 8, 2008

In this short video (about seven minutes) I introduce some basic principles of visual language: Forms, fields and flows. I think of this as the “alphabet&# of visual language. This set of principles is the primary set of marks you need in order to create visual meaning. Did you like this? If so, please consider buying me a coffee!

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