Social Networking Sites and SEO: What Wikipedia Won't Tell You
FEBRUARY 22, 2008
Within an astonishingly short time, Wikipedia has become one of the most-visited sites on the Internet. For example, Wikipedia's list of social networking websites now contains 111 entries; an impressive list, but certainly not all-inclusive. While no one wants to see Wikipedia degenerate into a collection of marketing brochures, the site's prohibition on commercial speech seems to be unclear and unevenly enforced. on The Link Spiel that Wikipedia's page on link-building methods contains "terminology used to describe outdated , incomplete and irrelevant link methods."
SEO Rant: The Insidious Nofollow Tag
OCTOBER 15, 2009
According to Wikipedia (among the worst nofollow offenders ), "The nofollow HTML attribute was originally designed to stop comment spam on blogs. And if they don't, users should walk. ** technorati tags: insidious nofollow tag web marketing Google Blogger Wikipedia WordPress Akismet link juice link spam SEO rant dofollow del.icio.us nofollowing pages like "Contact Us"), move along.
Best of 2008: Amusing, Creative and Just Plain Odd, Part 1
AUGUST 24, 2009
Top 21 Signs You Need a Break From SEO (2008 version) by Small Business Search Marketing The prolific Matt McGee offers his annual list of signs you may be spending too much time in the SEO world, such as "While telling your son about your favorite childhood books, you wax poetic about the 'Wikipedia Brown' series. Signs that you need a break from SEO. Poking fun at Web 2.0 It's still funny.
Don't They Know Who You Are? Why Reputation Management is Critical
JANUARY 5, 2009
Consider writing a Wikipedia page about yourself. Keep in mind, however, that you have to be considered a public figure (or at least be able to make the argument that you should be) or the Wikipedia cabal will reject the article and take it down. The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world.
Using ALL the Tools of Social Media Optimization
SEPTEMBER 10, 2008
Wikipedia is the best known but also the most difficult to work with ; that leaves an opening for alternative wiki sites such as Google's Knol , open-site.org , Freebase and others which are less contributor-hostile. So, here are some tips for using different types of social media sites for SMO. Discussion Forums These are a place to showcase your expertise in a non-promotional way.
The Coming Consolidation in Social Networking
JANUARY 7, 2008
Wikipedia lists more than 100 social networking sites , and Social Media Trader recently compiled an even more exhaustive list of 115 social news and bookmark sites rated by PageRank, number of inbound links and dollar value of each site. Social media sites are multiplying like rabbits. while back, I posted the Alexa rankings for 42 popular Web 2.0 social tagging sites.
Which Social Networking Sites Really Drive Business Traffic?
MARCH 31, 2008
WebMarketCentral - Top SMO Sources of Referral Traffic StumbleUpon - 15.30% Wikipedia - 6.79% Bibsonomy , Mister Wong , BeeTooBee.com , del.icio.us and ma.gnolia â€”about 1% each. Harry Hoover at the THINKing blog recently asked his readers this question and posted some of the responses. StumbleUpon and del.icio.us were common second choices. Here's the detail behind my response to Harry.
Best of 2007: Interactive PR
FEBRUARY 13, 2008
Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0 social bookmarking, new media relations and blogging.to build awareness of and credibility for (a) message without relying solely on mainstream publications." David Meerman Scott's The New Rules of Marketing & PR provides an excellent primer on the subject.
Using Google Knol as a B2B Marketing Tool
JULY 24, 2008
Yesterday, Google officially launched Knol , its Wikipedia-like tool for crafting encyclopedic expert articles. As with Wikipedia, subject matter experts can write or contribute edits to a Knol page on a specific topic. Unlike the case with Wikipedia, however, the author(s) is identified, so readers know who contributed to the article and understand any biases the author(s) may bring to the topic. Also unlike Wikipedia, Knol will permit multiple Knol pages on the same topic; that's going to be interesting. It's Not Wikipedia.
High Points on the Social Media Landscape
MARCH 10, 2009
Wikipedia is the most difficult to edit due to the tight control maintained by the site's primary editors and their hostility to any content that can be construed, however remotely, as promotional. Knol may lack Wikipedia's cachet, but it's a much friendlier place. Site Alexa Rank (March 2009) Compete Traffic (February 2009) Compete 1-Year Traffic Change Google Pagerank Wikipedia 7 62,228,655 +11.4% 9 Knol N/A 386,772 +22,303.6% 7 Freebase 22,726 206,489 +1,132.2% 6 Other Sites that are difficult to categorize. Social Tagging
Google and the Parable of the Turkey
JULY 22, 2008
Remember KinderStart above, and there is the case of Wikipedia: there's no question that it wouldn't have become the seventh-most visited site on the Web without serious help from the #1 site. As Michael Gray demonstrated in Google Loves Wikipedia - Even the Empty Pages , Google seems to rank Wikipedia pages highly even when there is little or no content on them. It will be interesting to see what happens to the Google position of Wikipedia pages once Knol is launched , no? Taleb's lesson for us from this: don't be a turkey. Err, advertisers. Adore it. Benevolent.
Web 2.0 and the Evolution of Marketing
MAY 3, 2007
The article notes that Wikipedia has already become the dominant reference website -- outdrawing Encarta by a 3400 to 1 ratio -- and quotes Bill Tancer of Hitwise as saying, ""It's the participatory aspect of Web 2.0 tools, social bookmarking, customer loyalty, Wikipedia, consumer-generated content The Internet marketing business site: WebMarketCentral.com The only Twin Cities-based marketing agency focused exclusively on B2B IT PR and marketing: KC Associates Contact Tom Pick: tomATwebmarketcentral.comsocial tagging and its impact on marketing practices. Web Traffic. Web 2.0
Generating Word of Mouth Buzz through Interactive PR
JULY 9, 2007
Wikipedia also provides a pretty good definition. Seana Mulcahy at MediaPost recently wrote a piece about using social media and other tools to build word-of-mouth promotion online. There are a number of online tools and methods to spread word of mouth online, but a key one is interactive PR. In The New Rules of Marketing & PR , David Meerman Scott writes about designing PR efforts that are actually for the public: "The Internet has made public relations public again, after years of almost exclusive focus on the media. And then they'll write about you!" That's online word of mouth.
Wikipedia Management for Dummies
FEBRUARY 10, 2015
While reddit and Wikipedia are probably two of the most influential and powerful media platforms online today, they’re also the most intimidating because so many of us in the PR and marketing world have been not only burned but sent home tarred and feathers, never to go anywhere close to either of these sites ever again. How To Manage Your Wikipedia Page from Chris Abraham.
What Wikipedia Doesn’t Tell You About SEO Techniques
SEPTEMBER 29, 2016
Have you ever found yourself sucked into a Wikipedia rabbit hole, going from one topic to another? With its plethora of useful (and useless) information, Wikipedia has become a prime source to learn about new topics. Take the search engine optimization Wikipedia page for example. So What Does Wikipedia Say About SEO? What Wikipedia says about indexing: What’s missing?
Personal knowledge management - Wikipedia, the free encyclopedia
Buzz Marketing for Technology
JUNE 27, 2008
From Wikipedia, the free encyclopedia. Hidden categories: Wikipedia articles containing buzzwords | Articles lacking sources from January 2007 | All articles lacking sources. About Wikipedia. Contact Wikipedia. Donate to Wikipedia. About Wikipedia. Personal knowledge management. Jump to: navigation , search. This article or section appears to contain a large number of buzzwords. Because: Article seems to speak in very vague, glittering generalities , and to contain quite a few business vogue-words. January 2007). Contents. External links. 2005) â??Personal
Cognitive apprenticeship - Wikipedia, the free encyclopedia
Buzz Marketing for Technology
JUNE 23, 2008
From Wikipedia, the free encyclopedia. About Wikipedia. Contact Wikipedia. Donate to Wikipedia. About Wikipedia. Cognitive apprenticeship. Jump to: navigation , search Cognitive apprenticeship is a theory of the process where a master of a skill teaches that skill to an apprentice. Constructivist approaches to human learning have led to the development of a theory of cognitive apprenticeship . To combat these tendencies, cognitive apprenticeships â??â?¦are Collins, Brown, & Newman, 1987, p. 4). Finally, in the autonomous stage, the learnerâ??s fadesâ??
Wikipedia Is No Authority–By Design
NOVEMBER 13, 2011
MUD day 13: In an interview in Foreign Policy , published on its website earlier this month, Wikipedia founder Jimmy Wales was asked if he’s shocked to hear that people, including journalists, “use Wikipedia all the time.” ” His response is worth repeating to any journalist that either uses Wikipedia unthinkingly or unthinkingly refuses to use Wikipedia: Journalists all use Wikipedia. ” What I find most interesting about Wikipedia, though, is the way it undercuts the old-fashioned notion of authority.
10 Years in the Making: Eloqua’s Grande Guide to Wikipedia
It's All About Revenue
MAY 3, 2011
The Grande Guide to Wikipedia. confess: Despite the fact that the site celebrated its 10-year anniversary this year, I still know next to nothing about what happens “behind the curtain at Wikipedia. I know less about Wikipedia than I do the opera, jai alai or magic tricks. It’s a mystery, and it frightens me. So I asked my friends and colleagues what they knew about Wikipedia.
A Wikipedia Expert's Thoughts on the NYPD Editing Controversy
MARCH 23, 2015
Editor''s Note: Recently, Capital New York reported that NYPD computers had been used to make edits to Wikipedia entries on police-related topics. We asked Wikipedia expert William Beutler to comment on this news story. The History of Self-Interested Wikipedia Edits. Wikipedia editors. Wikipedia''s Guidelines on Editing Entries. Closer Look at NYPD''s Edits.
Wikipedia and the wiki utopia, revisited
JANUARY 16, 2012
Back in 2006, when the hype around the then-called Web 2.0 “thing” was reaching its peak of inflated expectations , much was said about an article published by Nature the year before, which boldly stated: “Jimmy Wales’ Wikipedia comes close to Britannica in terms of the accuracy of its science entries, a Nature investigation finds. wiki Wikipedia
Navigating Wikipedia as a Communications Manager – A discussion with Phil Gomes of Edelman Digital
Ad Your Comment Here
OCTOBER 25, 2012
I had the pleasure of chatting with Phil Gomes, SVP of Digital Integration for Edelman, about how to best navigate Wikipedia on behalf of your organization. Some of the questions we were trying to tackle were: What’s the current relationship between PR and Wikipedia, and where might it be going? 14:15 – Relationship with Wikipedia Editors.
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
How to create and edit articles for Wikipedia by Web Ink Now. ** 5 STARS. Wikipedia is one of the most popular sites on the web, so getting exposure there is incredibly valuable. David Meerman Scott explains how to properly write for Wikipedia here. What’s the best process for developing a social media marketing plan? How do we demonstrate the ROI of social efforts?
20 Experts, 1 Awesome Resource: The Social Media ProBook
It's All About Revenue
JUNE 29, 2011
by Joe Chernov | Tweet this You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves. Edelman’s David Armano went so far as to name his digital persona Vector David (I didn’t have the heart to point out his digital doppelganger’s unfortunate initials). That project goes live now. Right now.
Thought Leadership Merchandising: Rising Above the Noise
JULY 1, 2013
Researching the term “Thought Leadership” yields everything from a sterile Wikipedia definition, to blog posts featuring marketing insights similar to this online gem: “It doesn’t matter if you’re an entrepreneur, an employee, or a student – your ability to become a thought leader will catapult your success. A great way to accomplish this, is on LinkedIn.”
Social business, the forest and the garden: Your intranet is not the Internet
FEBRUARY 8, 2013
Photo credit: Wikipedia. Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. In the meantime, this is what happened to Wikipedia: Wikipedia Growth – Source. Internet Marketing Google Intranet WikipediaWhy does that happen?
Top 5 Social Business Myths
NOVEMBER 7, 2012
Photo credit: Wikipedia. Wikipedia stats for their English language site indicate that they have 22 editors for every million users (0.0022%). Being the 6th most popular website in the world, Wikipedia is hardly a failure, but still is several orders of magnitude worse than the 1% rule. Social Media Marketing Social Sharing Facebook Social business social media twitter WikipediaHere is my top 5 list: 1. Your organization MUST “do social” to be successful in business. Well, not really, or at least, not always. Information wants to be free.
Crowdsourcing: Wikipedia vs. The Economist
SEPTEMBER 18, 2008
Is journalism threatened by Wikipedia? The author illustrated the success of crowdsourcing with examples drawn from Wikipedia, the Library of Congress (using Flikr) and Google. In addition, a volunteer model such as Wikipedia would be disrupted should Wikipedia evolve to a for-profit business. Next I turned to Wikipedia for their perspective on crowdsourcing. I was interested to see that many of the same success stories and pros and cons on crowdsourcing were shared by the Economist and Wikipedia.
5 Boards to Create for Your Business on Pinterest
NOVEMBER 25, 2013
Pinterest Board Bulletin board Business Facebook Products Social Media Marketing Wikipedia There is no doubt that businesses, especially ones that sell their products or services online, should be exploring Pinterest as a major weapon in their marketing arsenal. As with any online marketing tool, you should be using Pinterest strategically, with an eye on achieving your business goals.
The History of #SXSW [Infographic]
It's All About Revenue
MARCH 2, 2011
2006 : Interactive keynote speakers include founders from two of the Internet’s most disruptive websites: Craig Newmark of Craigslist and Jimmy Wales of Wikipedia. by Joe Chernov | Tweet this. There are two basic ways to grow a business. Gobble up as much as much of the current pie as you can. Bake a bigger pie. And we are creating lots of content. Following are just a few. premiere.
Can “Social Media” and “Confidentiality” Co-exist in the Workplace?
MARCH 5, 2014
Even Wikipedia’s explanation of “social media” points out that “one of the first signs of human social media was cave wall paintings.” Social Media and Employment Law Business channels communication company Customer employer Employment Events exist Facebook IT media personal Privacy search time tools TOPIC Twitter Wikipedia By its definition, “social media” focuses on communication, spreading the word, engaging readers, sharing, creating discussion and/or gaining attention. by James Wu - Maximize Social Business.
Take back your online reputation with a little help from your friends
AUGUST 21, 2012
Wikipedia was created by a bunch of casual experts who collaborated in creating a comprehensive, living, and growing resource of all there is. If the editors and experts at Wikipedia were to take an interest in your, how much of your true narrative, story, song, would they have access to? And Wikipedia is only a small part of Google’s index. Good questions. For me!
Running the Fly Route – My 2016 Fractional CMO Highlight Reel
JANUARY 9, 2017
For those of you who don’t spend much of your fall and winter Sundays listening to Troy Aikman and Joe Buck, I’ll let Wikipedia describe this risky play: Fractional CMO2016 was the fastest year ever, and I intentionally planned it that way. In football terms, I called one play exactly a year ago – the Fly Route.
The 10 Best B2B Videos
It's All About Revenue
FEBRUARY 8, 2011
These three videos, along with the brand new State of Wikipedia , are all part of the same “family” of JESS3-created digital shorts. Content Marketing animation B2B b2b marketing Beagle Research Eloqua future of revenue JESS3 Microsoft NetSuite Revenue Performance Management RightNow salesforce.com SAS Institute SFDC Short Tale Awards State of Cloud Computing State of the Internet State of Wikipedia video viral video Zuoraby Joe Chernov | Tweet this. The best kind of praise comes when you aren’t expecting it, much less looking for it. And we are thrilled to have earned that honor.
Tips & Trends for B2B Social Media Marketing Success
NOVEMBER 22, 2013
English: Moscow-city 2010,March (Photo credit: Wikipedia) Business to business (b2b) companies often neglect or ignore social channels because they don’t think their customers are there. It turns out that, not only are the customers on social networks, they’re using them for purchase decisions. Lee Odden has some great tips and trends for B2B in this presentation.
Why Bother with Leading Scoring?
MAY 7, 2013
According to Wikipedia, the definition of lead scoring is, “A methodology used to rank prospects against a scale that represents the perceived value. Blog B2B Marketing demand process Lead scoring marketing automation
What is Social Media Marketing?
DECEMBER 2, 2014
Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” Content Marketing — according to Wikipedia , “ Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers.