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AUGUST 21, 2012 Avoiding Cascading Zipper Failures between Marketing and Sales
Wikipedia ii Dr. Lee Lowery, Jr., James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. cascading failure is a failure in a system of interconnected parts, in which the failure of a part can trigger the failure of successive parts. Such a failure may happen in many types of systems, including power transmission, computer networking, finance, bridges, sales and marketing, (the last two are our words). Cascading failures usually begin when one part of the system fails.
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FEBRUARY 16, 2011 What if CRM had not been invented?
ii Wikipedia: Customer relationship management (CRM) as a widely-implemented strategy for managing a company’s interactions with customers, clients and sales prospects. James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. use a CR question to bring them back to reality.
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