The Marketing Book Podcast: “Marketing 6.0” by Philip Kotler
The Forward Observer
JANUARY 26, 2024
The Future Is Immersive by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan Philip Kotler (website) Milton Friedman (Wikipedia) Marketing 3.0: Listen to the Interview… Links… Marketing 6.0: From Products to Customers to the Human Spirit by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan Marketing 4.0:
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