The Forward Observer

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The Marketing Book Podcast: “Marketing 6.0” by Philip Kotler

The Forward Observer

The Future Is Immersive by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan Philip Kotler (website) Milton Friedman (Wikipedia) Marketing 3.0: Listen to the Interview… Links… Marketing 6.0: From Products to Customers to the Human Spirit by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan Marketing 4.0:

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The Marketing Book Podcast: “Overdeliver” by Brian Kurtz

The Forward Observer

Schwartz Outliers: The Story of Success by Malcolm Gladwell Guthy-Renker (Wikipedia) Triggers: 30 Sales Tools you can use to Control the Mind of your Prospect to Motivate, Influence and Persuade by Joe Sugarman Great Leads: The Six Easiest Ways to Start Any Sales Message by Michael Masterson and John Forde What’s in It for Them?

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The Marketing Book Podcast: “Content Marketing Strategy” by Robert Rose

The Forward Observer

Listen to the Interview… Links… Content Marketing Strategy: Harness the Power of Your Brand’s Voice by Robert Rose (Amazon) Robert Rose (LinkedIn) Robert Rose (website) Content Marketing Strategy (book website with extra resources) The Content Advisory Experiences: The 7th Era of Marketing by Robert Rose and Carla Johnson (Marketing Book (..)

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The Marketing Book Podcast: “Scientific Advertising” by Claude Hopkins (1923) with Jay Abraham

The Forward Observer

Listen to the Interview… Links… Scientific Advertising by Claude Hopkins (Amazon) Scientific Advertising by Claude Hopkins (free PDF download) Scientific Advertising (Wikipedia) Jay Abraham (website) The Sticking Point Solution: 9 Ways to Move Your Business from Stagnation to Stunning Growth in Tough Economic Times by Jay Abraham (Marketing (..)