Tips & Trends for B2B Social Media Marketing Success
NOVEMBER 22, 2013
English: Moscow-city 2010,March (Photo credit: Wikipedia) Business to business (b2b) companies often neglect or ignore social channels because they don’t think their customers are there. It turns out that, not only are the customers on social networks, they’re using them for purchase decisions. Lee Odden has some great tips and trends for B2B in this presentation.
5 Tools to Measure Digital Influence
MAY 29, 2012
English: Jack Dorsey and Barack Obama at Twitter Town Hall in July 2011 (Photo credit: Wikipedia). The age that we live in is dictated by multiple forms of digital communication. We are always connected to the world around us through social networks like Facebook, Twitter, and LinkedIn. When you connect with an influential user, you ultimately increase your influence and reach. PeerIndex.
7 Benefits of Using Lead Generation Software
JANUARY 13, 2014
Deutsch: Konnopkes Imbiss, Schönhauser Allee, Berlin (Photo credit: Wikipedia) Take a moment to think about how your business markets its services or products. In the same way that driving sales is hugely important, the manner in which you market your business also has a direct impact on your own success. This is where lead generation software can be invaluable.
Five Tactics to Build a Strong Brand Presence Online
JUNE 3, 2014
Photo credit: Wikipedia). The visual brand identity manual for Mobil Oil (developed by Chermayeff & Geismar), one of the first visual identities to integrate logotype, icon, alphabet, color palette, and station architecture to create a comprehensive consumer brand experience. If you want your customers’ trust, there’s no better way to gain it than to build a strong brand presence online.
How Typography Affects Your Internet Marketing
APRIL 21, 2014
English: Example of Tahoma typeface (Photo credit: Wikipedia). Suvir Mirchandani, a teenager from Pittsburgh, recently came up with a way to save the government a lot of money. No, it doesn’t involve massive cuts to social programs or reductions in military spending. Rather, he wants to cut printing costs by changing the font the government uses for its publications. Overview of Typesetting.
Sazcast Episode 34 – Mobile Websites with Dave Peckens
NOVEMBER 28, 2011
List of countries by number of mobile phones in use (wikipedia). Mobile websites and applications with co-host Dave Peckens. Everything you wanted to know about whether you should have a mobile website or mobile application for your business. Show notes. Here are the links we discussed in the podcast: ComScore: Mobile Social Networking App Audience Grows 126% In Past Year (ReadWriteWeb).
Your Website is Your Online Business Card
AUGUST 7, 2013
Business card origami (and kirigami) (Photo credit: Wikipedia) When you attend business networking events or conferences, you always bring plenty of business cards to hand out, right? Well, what about your online business card? Searching for a company’s website or the name of a person is a very common part of the purchase process. What does your website say about you?
5 Tips for Better Twitter Advertising
JULY 15, 2014
(Photo credit: Wikipedia). Advertising on Twitter can be effective for increasing the size of your audience and also for sending traffic to your website. Besides knowing what your goal is, these tips will help you advertise better on Twitter… 1. Goal Impacts Type of Campaign. Deciding on your goal for your Twitter advertising will help you choose the right type of campaign. The promoted account campaign (followers campaign) is best for increasing your followers and building audience for the long term. Targeting Usernames vs Interest Categories. Good Messaging. Competitive Budget.
Successful Marketing Always Has a Return
MAY 28, 2013
coins (Photo credit: Wikipedia) As a business owner it can be tempting to look at all the money going out and worry about spending. That’s good and healthy, but too much worry can mean that you’re not making the right investments to help your business grow. I see this especially happen with marketing decisions. The same is true with marketing decisions. What do you think?
Social Commerce – What is it, Who’s Doing it, How can You?
FEBRUARY 24, 2011
According to Wikipedia : Social commerce  is a subset of electronic commerce that involves using social media , online media that supports social interaction and user contributions, to assist in the online buying and selling of products and services. Another one of the buzzwords that gets thrown around quite a bit is “social commerce. So, what exactly is social commerce?
Worst Marketing Mistake: Features Instead of Benefits
SEPTEMBER 13, 2013
Photo credit: Wikipedia) We’ve all seen the product page with a bullet list of features that scrolls and scrolls. English: One of the pavilions of the fruits and vegetables sector in the Rungis International Market, France. Français : Un des pavillons du secteur des fruits et légumes du marché international de Rungis, en France. Would the average customer know about these situations?
Business Intelligence Trends for 2014
DECEMBER 20, 2013
A segment of a social network (Photo credit: Wikipedia) Business Intelligence is rapidly evolving. There’s so much data, especially on social networks, that there’s almost too much (almost). Figuring out how to use, analyze and leverage all the data better and faster than competitors is going to be key. Knowing how to use business intelligence as a competitive tool is obvious.
Using Hastags on Facebook May Kill Your Content
DECEMBER 16, 2013
facebook engancha (Photo credit: Wikipedia) On Twitter, hashtags help spread news and link conversations. On Google+, hashtags help group together related content. On Facebook, hashtags kill your content? According to a study by EdgeRank, when hashtags are used by businesses on status messages, both engagement and virality drop significantly. They were shocked by the results.
9 Simple Ways to Get People to Open Your Email
SEPTEMBER 30, 2013
Email Icon (Photo credit: Wikipedia) With 89 billion business emails sent each day, it’s tough to guarantee that any one email gets read—even one that has great content like yours. What’s a small-business owner to do? These tricks, techniques and strategies will help boost your open rates. Remember, you don’t have to give everything away in that first line. Content Strategy
4 Ways Entrepreneurs Can Amplify Content on LinkedIn
OCTOBER 21, 2013
LinkedIn (Photo credit: Wikipedia) LinkedIn launched in 2003 as the social network of choice for professionals, and as a landmark of sorts for those who wanted an online space for their resume. million groups, look for new jobs and get news about their areas of interest. Content Social Media Strategy
What Type of Customers Do You WANT?
MAY 7, 2013
Does it make more sense to narrow the scope for potential customers to save time, money and frustration? Much has been said in marketing circles about target markets, demographics, psychographics and other ways to define who and what makes an ideal customer. The notion mostly implies that you determine the makeup of a market that your business seems suited to attract. appeared first on Sazbean.
Want to use Social Media? Listen, Reply & Be Human
JANUARY 29, 2014
(Photo credit: Wikipedia) If you’re wondering how to use social media for your business, it’s really not difficult — you should do the same things that you would do if a potential customer was in your store. Listen to see whether or not they have questions, reply to any questions or concerns in a timely manner, and above all, be human. Reply immediately. Have a human voice.
How to Improve Social Networking for Your Business
JANUARY 25, 2012
Image via Wikipedia. Around 2009, small business followed the lead of big businesses and created pages on social network sites right and left. They might have heard somewhere on the Internet that social network is a great way to reach customers and profiles are free to set up, so why not? A lot of those pages are graveyards now. Put some time into it. Run an advertising campaign.
3 Scary Email Marketing Mistakes to Avoid
OCTOBER 25, 2013
(Photo credit: Wikipedia) You carefully check your Halloween candy before you open it, right? Any sweets that look weird or suspicious get chucked in the trash. Well, the trash is also where marketing emails that are poorly designed, targeted and timed often end up. But your company’s branded emails and e-newsletters don’t have to. Marketing Strategy
Top Reasons Consumers Give for Marking Emails as Spam
SEPTEMBER 25, 2013
Email-spam-sample (Photo credit: Wikipedia) Kentico has released the results of a survey regarding consumers’ views of email marketing. While the company surveyed a relatively small sample of consumers (“more than 300?), some of the attitudes uncovered are intriguing. Of course, there are various reasons for marking email as spam, and consumers likely have a number of them. Content Strateg
Get Ready for Mobile in 2014
DECEMBER 17, 2013
(Photo credit: Wikipedia) Mobile is big. That’s no surprise. The explosion of smartphones and tablets has driven the popularity of the mobile web. Now it appears that the same enticements will be offered on mobile websites. Enforcement of this aspiration comes from Google’s usual source: algorithmic rewards for sites achieving their goal. News & Notes
Content is Core to Digital Strategy
FEBRUARY 14, 2014
Photos of books made by PediaPress with Wikipedia content. Photo credit: Wikipedia) Content is vital in the execution of any digital strategy — it’s how potential customers learn about what you do and come to trust that you can do what you say. Trust is the key to conversions and referrals. Content is how you move people from know to like to trust.
Data-Driven Customer Experience as a Competitive Advantage
FEBRUARY 13, 2014
ETMS (Photo credit: Wikipedia) Companies are always looking for competitive advantages — what can make them stand out against their competitors. Using data and analytics to drive customer experience improvements can be a long-haul competitive advantage — increasing conversions and repeat business.
What You Need to Know for Your Search Engine Optimization in 2014
JANUARY 10, 2014
English: Google Logo officially released on May 2010 (Photo credit: Wikipedia) Google is constantly tweaking their search algorithms — mostly to provide the most accurate results to users and to protect against gaming their system. In order to continue to rank well for important search terms, websites need to monitor Google’s changes and respond as necessary.
Five Free Tools for Startups to Measure Impact of Online Videos
FEBRUARY 5, 2014
Photo credit: Wikipedia) There are a lot of fancy tools which are being used by experts to track the progress of their video marketing campaigns. Video camera in action. Most of these tools are very costly (but worth the price!), but are an investment you don’t really need yet. Youtube Video Analytics can even track videos which are embedded to a website or a blog. Analytics Content
Link Building 101: Local Link Building
OCTOBER 28, 2013
(Photo credit: Wikipedia) Link building is a project, often long and lengthy in nature. Good link building campaigns employ diverse strategies to build backlinks over the course of months, with diverse goals and objectives. It doesn’t take thousands of backlinks to rank. This mindset is often hard to sell, and can be difficult for those used to link building of the past. Marketing SE
Five Tips to Increase Your Email Click-through Rates
OCTOBER 4, 2013
Email envelope (Photo credit: Wikipedia) Email marketing is the perfect tool to grow your website traffic or boost your Web shop’s conversion rates. But to do so, recipients first have to click the hyperlinks you included in your email. So here are five tips to help you increase your email’s click-through rates. 1. There are many ways to increase the open rates of your emails.
The Untapped Opportunities for B2B eCommerce
FEBRUARY 12, 2014
Grainger branch 2915 Boardwalk Ann Arbor Michigan 48104-6765 (Photo credit: Wikipedia) The viability of consumer eCommerce is a no-brainer. What’s often forgotten is B2B (business to business) eCommerce, but sites like Amazon.com are starting to fill the gaps left by others. Grainger , which is a supplier of industrial parts and equipment, is an excellent example of B2B eCommerce.
20 Inspiring (Mildly Edited) Historical Quotes About SEO & Social
OCTOBER 22, 2013
Photo credit: Wikipedia) Great philosophers, writers, politicians, comedians, and darts commentators throughout the years have been quoted over and over again, their words of wisdom resonate as we strive to improve our very being. Theodore Roosevelt. But what if they’d have been around today, in the era of online marketing, Google, Twitter, and Facebook?
Social Media Demographics: The Surprising Identity Of Each Major Social Network
OCTOBER 11, 2013
(Photo credit: Wikipedia) Each social media platform has cultivated a unique identity thanks to the demographics of the people who participate in the network. Some platforms are preferred by young adults, who are most active in the evening, others by high-income professionals, who are posting throughout the workday. Marketing Social Networks
Digging in the Cache – Facepalm
JULY 8, 2011
According to Wikipedia , Facepalm “is a physical gesture of lowering one’s face into one’s hand, usually partially concealing the face… The facepalm was popularized as an Internet meme based on an image of Star Trek Captain Jean-Luc Picard performing the gesture.. Ever feel exasperated by someone on online? Wish you could show your frustration? News & Notes
Key 2013 Marketing Trends to Watch
JULY 24, 2013
Are you looking for the latest marketing trends? Wondering how the wide choice of devices and platforms are impacting marketers and consumers? According to the 2013 Infinite Dial Report by Edison Research, media usage is not a zero-sum game. Consumers want to use all channels simultaneously, and as a marketer, you have to keep up by tracking them down wherever they go. News & Notes
Digging in the Cache – ASCII Art
MAY 27, 2011
See Wikipedia article on ASCII Art for more info. Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history. Way back when (ok, not really that long ago), computers and printers did not have graphics capabilities. If you wanted to make pictures, you were stuck with the 95 printable characters defined by the ASCII standard.
Digging in the Cache – A Series of Tubes
JUNE 10, 2011
Here’s the partial text from Steven’s remarks (courtesy of Wikipedia ): Ten movies streaming across that, that Internet, and what happens to your own personal Internet? Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history. How do you explain the Internet to someone who has never used it? It’s not a big truck.
Facebook Works for B2B Too
MAY 14, 2013
facebook engancha (Photo credit: Wikipedia) As a Business-to-Business (B2B) company, you may feel like you have to uphold a very professional image, so Facebook doesn’t make sense for you. Or that your prospective customers won’t be on Facebook because it’s clearly for kids and grandparents. People want to buy from people, and there are a lot of people on Facebook.
5 Crucial Mobile Advertising Tactics for Small Businesses
OCTOBER 23, 2013
(Photo credit: Wikipedia) Seventy-two percent of small-business owners planned to increase or maintain their mobile ad spend this year, with 65 percent of these increasing their spending by up to 30 percent, according to a study by Borrell Associates of 1,300 small-business owners. Mobile Strategy
Find Errors in Your Structured Data with Google Webmaster Tools
DECEMBER 19, 2013
Photo credit: Wikipedia) Structured data helps search engines and crawlers properly categorize different types of information on a website. Racks of telecommunications equipment in part of a data center. There is structured data for all sorts of information from addresses to reviews to recipes. Content News & Notes
Using Labels to Track Ad Testing in Google AdWords
DECEMBER 12, 2013
Photo credit: Wikipedia) While Ad Testing is a vital part of optimizing any PPC campaign, it can be tiring to track all the changes to determine what caused improvements or problems. A female Bloodhound. Web Analytics World has a great article showing how to set this up: The great thing about this process is that each label has an inherent ad testing goal.
6 Ways Brands Can Take Advantage of Facebook’s New Promotion Policy
SEPTEMBER 17, 2013
facebook engancha (Photo credit: Wikipedia) Facebook recently announced that it’s now allowing brands to hold contests and sweepstakes within Timeline instead of requiring brands to host all promotions through apps. Marketers rejoiced upon reading the updated guidelines and virtual high-fives were passed around the Internet through social media chatter.
Thoughts on the History of Social Networking [Infographic]
JANUARY 28, 2011
From wikipedia : “The first message on the ARPANET was sent by UCLA student programmer Charley Kline, at 10:30 p.m, on October 29, 1969. Social networking has been around for longer than Twitter and Facebook (one could argue that social networking has been around longer than computers, but we’ll save that argument for another day). Via: Online Schools What do you think?
Facebook Timeline Engagement Tips – Future of Engagement
MAY 30, 2012
Mark Zuckerberg, founder and CEO of Facebook (Photo credit: Wikipedia). Business brands got a new way to manage and monitor their reach to fans through the admin panel with Facebook’s recent introduction of timeline for pages. In the admin panel, brands can see what content is interesting to fans and what their conversations look like about the content. Highlights: New Admin Feature.
Using Game Mechanics to Increase Engagement & Participation
MAY 17, 2011
World of Warcraft, an online MMORPG (massively multiplayer online role playing game) — think D&D online, has over 12 million players (according to Wikipedia ). One of my favorite discussions at UnGeeked Elite in Chicago was by Tom Tentoglou about Gamification, or adding game mechanics into business in order to increase engagement and participation. Popularity of Gaming.
Marketers’ Top Questions on Social Media
MAY 21, 2013
Question mark (Photo credit: Wikipedia) The 2013 Social Media Marketing Industry Report from Social Media Examiner has been released, answering questions about what’s on the mind of 3,000 marketers when it comes to social media marketing. Lee Odden over at TopRank blog , breaks the report down into 5 top questions: What social tactics are most effective? – 90% What are the best ways to engage my audience with social media? – 88% How do I measure the return on my social media investment? – 87% What are the best social management tools?