| | | Savvy B2B Marketing | |  Wikipedia | 7 articles |
| Page 1 of 1 | Previous | Next | SAVVY B2B MARKETING JANUARY 25, 2010  3 Fantastic B2B Marketing Videos and Why They’re Successful We’re the 2nd search result for ‘inbound marketing’ behind Wikipedia.&# “ Thank an Engineer &# by Texas Instruments Coinciding with the launch of this video, Texas Instruments held a video idea contest in which people submitted ideas for the next videos to the TI community site. Here she shares a behind-the-scenes view of how three B2B companies succeeded with video. | SAVVY B2B MARKETING JANUARY 12, 2010  Every B2B Company Can't Be a Thought Leader -- But That's Okay Yesterday's guest post by Billy Mitchell was timely, as I've been thinking a lot lately about the concept of thought leadership. By definition, every company can't be a thought leader. And that's okay. As long as you're able to satisfy your prospects' needs, you don't need to develop groundbreaking concepts. That said, it's understandable why companies pursue thought-leadership initiatives. | | | | | |
| SAVVY B2B MARKETING JANUARY 7, 2010  When Viruses Really Make You Sick Wikipedia defines guerilla marketing as: “an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget…The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral.&# Each time the SPAMmer left over 300 comments on our blog. | SAVVY B2B MARKETING JUNE 21, 2010  Proud Mary, Kodak and Your Brand - A Cautionary Tale You can defend your brand without struggling. Just pay attention when customers tell you you're losing touch with it. Brands come and brands go. As a marketing manager, you should fight like hell to see that the former happens and fight like hell to see that the latter does not. At least, not on your watch.). Proud Mary. It turns out that Fogerty had some issues around that. Kodak. Their U.S. | SAVVY B2B MARKETING OCTOBER 14, 2009  What Barbie and Pong can teach us about Consumer Experience marketing Wikipedia defines Experiential Marketing as the art of creating an experience where the result is an emotional connection to a person, brand, product or idea. This is the second post in Heather’s coverage of the Integrated Marketing Summit. If you missed the first post you can find it here. Every year around Labor Day there is a new Barbie movie that is released. | SAVVY B2B MARKETING MARCH 20, 2012  Business Podcasting: How to and ROI If you're not familiar with podcasting, Wikipedia defines it as follows: A podcast is a type of digital media consisting of an episodic series of files (either audio or video) subscribed to and downloaded through web syndication. What can a podcast do for your business? The answer might surprise you. Once such tactic (and one that is often overlooked) is the podcast. Not bad. | | | | | | | |
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SAVVY B2B MARKETING | WEDNESDAY, NOVEMBER 11, 2009  Strangers with Experience – the new friends?
There isn’t a week that goes by that I am not consulting Wikipedia or Yelp for a suggestions or an answer. This is the final installment of Heather’s reflections from her experience at the Integrated Marketing Summit. To see the other posts from this series look here. To find out about the next IMS in St Louis on Dec 10 th go here. Heather hopes to see you there! Virginia Miracle , SVP of Digital Strategy for OgilvyPR kicked off the IMS session on Social Media Best Practices with a definition for Social Media. Engage – create a dialogue with your following. MORE >>
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