Industrial Marketing Today

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Why a Content BOM is Crucial to a Successful Industrial Web Design

Industrial Marketing Today

Wikipedia defines it as “A bill of materials (sometimes bill of material or BOM) is a list of the raw materials, sub-assemblies, intermediate assemblies, sub-components, components, parts and the quantities of each needed to manufacture an end product.”. Consider this post then as my politically correct response to your question.

Design 60
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Focus on Content in B2B Marketing

Industrial Marketing Today

Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.”

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Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

I searched Wikipedia for information but couldn’t find an exact definition. Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. So curated content is not something new. What is content curation?

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Making Your Industrial Website Be All It Can Be

Industrial Marketing Today

Source: Wikipedia ). Carter (he was awarded the Outstanding Civilian Service Award for his efforts) when he was with N. Ayer & Son, the first advertising agency in the United States. What does any of this have to do with industrial websites? Plenty as it turns out.

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Thought Leadership: Marketing Engineering Services with Technical Articles

Industrial Marketing Today

A “thought leader” in business jargon is an entity that is recognized for having innovative ideas (Source: Wikipedia). Thought leadership is a term that was first coined in 1994, by Joel Kurtzman, editor-in-chief of the Booz, Allen & Hamilton magazine, Strategy & Business.