| | | grow - Practical Marketing Solutions | |  Wikipedia | 11 articles |
| Page 1 of 1 | Previous | Next | GROW - PRACTICAL MARKETING SOLUTIONS AUGUST 14, 2012  Klout overhauls its business model, but does it answer its critics? New data inputs include stuff like Facebook photo tags, LinkedIn job titles, and Wikipedia entries. The company is providing slightly more consideration in its algorithm to what Klout calls the “real world” influence of LinkedIn and Wikipedia. Today, Klout scores are impacted only by activity on Facebook, Twitter, Foursquare, LinkedIn, Google+, Klout, and Wikipedia. | GROW - PRACTICAL MARKETING SOLUTIONS JANUARY 16, 2013  How to overcome the “I’m not an expert” fear ’ According to Wikipedia an expert is “ A person who has a comprehensive and authoritative knowledge of or skill in a particular area.” By {grow} Community Member Sarah Santacroce. When I speak to my clients about the benefits of blogging, I often get a pair of big, frightened eyes looking at me. ‘Sarah, I’m not an expert, who would care to read my stuff?’ | | | | | |
| GROW - PRACTICAL MARKETING SOLUTIONS JANUARY 30, 2011  QR Codes Have the Beer Can Problem Here’s the Wikipedia definition. There continues to be a steady buzz about QR codes, those bar code-looking thingys that can be scanned by a smart phone to link you to added content, a website or perhaps even a coupon at the point of purchase. One of my most interesting jobs was global marketing director for aluminum packaging products (like beverage cans). We were vulnerable! | GROW - PRACTICAL MARKETING SOLUTIONS FEBRUARY 26, 2013  The Anti-Blog Post to Writing Better Blog Posts. lot of people will disagree with this, but here’s the thing – If all you provide is helpful information online, you’re competing with Wikipedia and thousands of robot algorithms that out-inform you. I can’t read your blog. In fact, I almost don’t read any social marketing blogs out there, because I’m done with wave bathing in the echo chamber. Bloggers in factory-mode. Right? | | GROW - PRACTICAL MARKETING SOLUTIONS DECEMBER 12, 2012  The Business Case for Irrelevance Oh, and Wikipedia’s definition of an elephant, which common sense might have expected to come out at the top. By {grow} Community Member Paul Mayze. Algorithms are the magic of the Internet. Cloaked in secrecy, they invisibly control big chunks of our personal and professional online lives while quietly collecting, dissecting, and electing what we do and see. Try it yourself. | | | | | | | |
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 Ten social media and technology mega-trends to watch
Wikipedia and a handful of open-source software developers were the pioneers. I just read a fascinating (and lengthy!) report from McKinsey on tech-enabled business trends to watch and thought it was important enough to summarize for our community. Here are some highlights from this excellent report: 1. Crowd-sourcing moves into the mainstream. In the past few years, the ability to organize communities of Web participants to develop, market, and support products and services has moved from the margins of business practice to the mainstream. Making the network the organization. MORE >> -
 Creating an inclusive social media event
Our favorite apps like Wikipedia were built by volunteers. A few years ago, I was speaking at a social media event in New York. student wrote me and said, “I would love to come to meet you but I can’t afford the $375 ticket!” ” I ended up working out a “scholarship” for this young person to attend but I started thinking about the chronic problems on the social media event circuit: The tickets are so expensive, excluding many students, young professionals, and those in career transition who really need to attend the event. Chris Brogan. Guy Kawasaki. MORE >> -
 The REAL math behind your followers, Mr.Twitter Bigshot!
The Harvard study goes on to say that 90% of the tweets are generated by 10% of the users — a user concentration even higher than Wikipedia! I attended a webcast featuring a famous consultant and blogger (Let’s call him Twitter King) who mentioned that he had could exert influence over his 50,000 Twitter followers. REALLY? dissected his follower list (public information) and estimated HALF were “trash,&# meaning they were spam-generated, get-rich quick spammers, or porn. So that brings us down to 40,000 potentially effective followers in TK’s community. MORE >> -
 Social media in numbers too big to ignore
Articles on Wikipedia 6.5 I recently read a post recently summarizing a few eye-popping social media trending stats that just demand attention. If the "powers that be" in your company think social media marketing is a fad and a waste of time, dangle a few of these gems in front of them. billion. Minutes spent on Facebook every DAY 3.6 billion. Photos uploaded to Flickr as of June, 2009 100 million. YouTube videos viewed per DAY 13 million. million. Dollars contributed to Obama campaign by online donors 3 million. Tweets per day on Twitter 1382%. Your competitors are there. MORE >> -
 The REAL math behind your followers, Mr.Twitter Bigshot!
The Harvard study goes on to say that 90% of the tweets are generated by 10% of the users -- a user concentration even higher than Wikipedia! Photo credit: This is an ACTUAL photo of the species Twitterus Poppycockus appearing at a social media forum last week. attended a webcast featuring a famous consultant and blogger (Let's call him Twitter King) who mentioned that he had could exert influence over his 80,000 Twitter followers. REALLY? dissected his follower list (public information) and estimated HALF were "trash," meaning they were spam-generated, get-rich quick spammers, or porn. MORE >>
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