My Real Passion. It’s not what you think.
MAY 10, 2013
You can read about Pierre Trudeau on Wikipedia here. Jeff Ogden, the award-winning marketing expert and President of sales lead generation company Find New Customers is a proud graduate of the University of Notre Dame. Graduates of Notre Dame are called “domers” and there’s a saying too. “Tradition never graduates.” What do you think? Brian Kelly.
Sorry, I’m Not THAT Jeff Ogden | I’m the marketing strategist instead
FEBRUARY 25, 2012
Source: Wikipedia). Jeff Ogden (born February 22, 1975 in Snohomish, Washington ) is a former American football player who played wide receiver (American football) for the Dallas Cowboys , the Miami Dolphins and the Baltimore Ravens. He retired following the 2002 season. He caught his only touchdown reception in 2001. Sorry, I’m not that Jeff Ogden.
We could all learn a lot from Jeff Bullas
APRIL 15, 2015
April 3rd, 1974 our ranch house in Madison, Indiana was destroyed by an EF4 tornado (166 to 200 MPH winds) according to Wikipedia. Jeff Bullas is a great blogger who writes great articles like: 6 Simple Tips to Grow a Large Email List. Read more at [link]. He’s a top blogger and I’m a big fan of Jeff. You can learn a lot there too. Blogs are a good way to share things like other top bloggers. Smoking. Aaron Hernandez sentenced to life without parole in prison yesterday. This former NFL star will spend the rest of his life in prison. Guilty of double homicide. Yippee!
The Fixed vs. Growth Mindset – to Which Do You Believe?
MAY 4, 2013
Let’s look at what Wikipedia says about Relationships and Personal Change: Relationships. Do you believe that change is possible or do you believe that, no matter how hard one tries, change is impossible? The Fixed Mindset or. Growth Mindset? Mindset: The New Psychology of Success was written by Carol S. She insists that I am who I am, and nothing will ever change. Personal Change.
The Importance of Leadership and Fresh Thinking
APRIL 4, 2011
From Wikipedia: The Japanese people had been told they were invulnerable … An attack on the Japanese homeland would cause confusion in the minds of the Japanese people and sow doubt about the reliability of their leaders. B2B Lead Generation : Strong Leadership is Needed. Here’s a lesson in leadership. Sometimes you have to stand up and say “No!. Franklin D. Why not?
What Makes REAL Buyer Personas? Beware of Pretenders developing Buyer Personas
MAY 22, 2013
First, check out the Wikipedia page of Alan Cooper. Beware of Pretenders developing Buyer Personas. Recently I was contacted by the new Chief Marketing Officer at a past client of mine. I had proposed developing buyer personas for them. He wrote to me : “In terms of Personas, we’ve hired a top agency in NYC to help us with our Brand and Website and they are using a specific methodology for that endeavor. Also in terms of Personas, both myself and my associate have worked with and trained with Alan Cooper in the 90′s. But buyer personas are a lot more.
10 Essential PR Tips for Startups
OCTOBER 15, 2011
Another key term to know is “ embargo.” An embargo is “a request by a source that the information or news provided by that source not be published until a certain date or certain conditions have been met,” as stated on Wikipedia. Erica Swallow is a technology and lifestyle writer. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. From Mashable. The original post can be found here. We also edited it a bit to avoid duplicate content issues. Thanks Erica. Read on for my startup tips. 1. Know What’s Newsworthy. Period.
Stop SOPA From Killing the Internet!
JANUARY 12, 2012
Problem 5: It’s not just small business that takes the hit (When Google, Wikipedia and Amazon threaten a global blackout day, it’s serious.). I admit it. didn’t know what the Stop Online Privacy Act (SPOA) (Known as PIPA in the Senate) was all about. And we don’t do politics on this blog. All I knew was that GoDaddy caught a lot of flak about opposing it. GoDaddy was right.
Find New Customers Sept 11 Tribute
SEPTEMBER 11, 2011
2,996 people, as per Wikipedia.). This post published today at 8:46am, precisely 10 years after the moment the first plane struck the North tower of the World Trade Center. The plane in this photo had hit about 15 minutes earlier. Something incredible was happening. He had no idea how terrible that day would become. So many innocent people lost their lives that day.
Content Marketing: 7 Simple Steps to Get Started
OCTOBER 17, 2011
For more detailed definitions, see Wikipedia and Junta42. 1. B2B Demand Generation | Guest post by Jep Castelein. We’re delighted to present this guest post by Jep Castelein, of LeadSloth ”Smart Ideas for Lazy Marketers.” ” Jep’s now with Marketo. Thanks for this great insight on content marketing, Jep. A top B2B demand generation expert once said to me. “ Jeff, if you look at a company’s website and find no good customer-focused content, they are NOT doing lead nurturing.” ” Sound advice, I think. Jep Castelein. Focus.
7 Simple Steps to Get Started With Content Marketing
NOVEMBER 2, 2009
For more detailed definitions, see Wikipedia and Junta42. 1. This post originally appeared at [link] I’m pleased to share it with my readers as well. Jep Castelein. Contributing Blogger. When I started in marketing, content was a necessary evil. Of course, you had to write some brochures and issue some press releases. But communicating the real value of your solutions was done one-on-one with journalists, analysts and your sales force. How different the world is today! Through web and email, the marketing team directly talks to prospects. Develop Personas. Focus. Create Value.
Wikipedia Management for Dummies
FEBRUARY 10, 2015
While reddit and Wikipedia are probably two of the most influential and powerful media platforms online today, they’re also the most intimidating because so many of us in the PR and marketing world have been not only burned but sent home tarred and feathers, never to go anywhere close to either of these sites ever again. How To Manage Your Wikipedia Page from Chris Abraham.
What Wikipedia Doesn’t Tell You About SEO Techniques
SEPTEMBER 29, 2016
Have you ever found yourself sucked into a Wikipedia rabbit hole, going from one topic to another? With its plethora of useful (and useless) information, Wikipedia has become a prime source to learn about new topics. Take the search engine optimization Wikipedia page for example. So What Does Wikipedia Say About SEO? What Wikipedia says about indexing: What’s missing?
Personal knowledge management - Wikipedia, the free encyclopedia
Buzz Marketing for Technology
JUNE 27, 2008
From Wikipedia, the free encyclopedia. Hidden categories: Wikipedia articles containing buzzwords | Articles lacking sources from January 2007 | All articles lacking sources. About Wikipedia. Contact Wikipedia. Donate to Wikipedia. About Wikipedia. Personal knowledge management. Jump to: navigation , search. This article or section appears to contain a large number of buzzwords. Because: Article seems to speak in very vague, glittering generalities , and to contain quite a few business vogue-words. January 2007). Contents. External links. 2005) â??Personal
Cognitive apprenticeship - Wikipedia, the free encyclopedia
Buzz Marketing for Technology
JUNE 23, 2008
From Wikipedia, the free encyclopedia. About Wikipedia. Contact Wikipedia. Donate to Wikipedia. About Wikipedia. Cognitive apprenticeship. Jump to: navigation , search Cognitive apprenticeship is a theory of the process where a master of a skill teaches that skill to an apprentice. Constructivist approaches to human learning have led to the development of a theory of cognitive apprenticeship . To combat these tendencies, cognitive apprenticeships â??â?¦are Collins, Brown, & Newman, 1987, p. 4). Finally, in the autonomous stage, the learnerâ??s fadesâ??
Wikipedia and the wiki utopia, revisited
JANUARY 16, 2012
Back in 2006, when the hype around the then-called Web 2.0 “thing” was reaching its peak of inflated expectations , much was said about an article published by Nature the year before, which boldly stated: “Jimmy Wales’ Wikipedia comes close to Britannica in terms of the accuracy of its science entries, a Nature investigation finds. wiki Wikipedia
10 Years in the Making: Eloqua’s Grande Guide to Wikipedia
It's All About Revenue
MAY 3, 2011
The Grande Guide to Wikipedia. confess: Despite the fact that the site celebrated its 10-year anniversary this year, I still know next to nothing about what happens “behind the curtain at Wikipedia. I know less about Wikipedia than I do the opera, jai alai or magic tricks. It’s a mystery, and it frightens me. So I asked my friends and colleagues what they knew about Wikipedia.
Wikipedia Is No Authority–By Design
NOVEMBER 13, 2011
MUD day 13: In an interview in Foreign Policy , published on its website earlier this month, Wikipedia founder Jimmy Wales was asked if he’s shocked to hear that people, including journalists, “use Wikipedia all the time.” ” His response is worth repeating to any journalist that either uses Wikipedia unthinkingly or unthinkingly refuses to use Wikipedia: Journalists all use Wikipedia. ” What I find most interesting about Wikipedia, though, is the way it undercuts the old-fashioned notion of authority.
A Wikipedia Expert's Thoughts on the NYPD Editing Controversy
MARCH 23, 2015
Editor''s Note: Recently, Capital New York reported that NYPD computers had been used to make edits to Wikipedia entries on police-related topics. We asked Wikipedia expert William Beutler to comment on this news story. The History of Self-Interested Wikipedia Edits. Wikipedia editors. Wikipedia''s Guidelines on Editing Entries. Closer Look at NYPD''s Edits.
Navigating Wikipedia as a Communications Manager – A discussion with Phil Gomes of Edelman Digital
Ad Your Comment Here
OCTOBER 25, 2012
I had the pleasure of chatting with Phil Gomes, SVP of Digital Integration for Edelman, about how to best navigate Wikipedia on behalf of your organization. Some of the questions we were trying to tackle were: What’s the current relationship between PR and Wikipedia, and where might it be going? 14:15 – Relationship with Wikipedia Editors.
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
How to create and edit articles for Wikipedia by Web Ink Now. ** 5 STARS. Wikipedia is one of the most popular sites on the web, so getting exposure there is incredibly valuable. David Meerman Scott explains how to properly write for Wikipedia here. What’s the best process for developing a social media marketing plan? How do we demonstrate the ROI of social efforts?
20 Experts, 1 Awesome Resource: The Social Media ProBook
It's All About Revenue
JUNE 29, 2011
by Joe Chernov | Tweet this You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves. Edelman’s David Armano went so far as to name his digital persona Vector David (I didn’t have the heart to point out his digital doppelganger’s unfortunate initials). That project goes live now. Right now.
Social business, the forest and the garden: Your intranet is not the Internet
FEBRUARY 8, 2013
Photo credit: Wikipedia. Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. In the meantime, this is what happened to Wikipedia: Wikipedia Growth – Source. Internet Marketing Google Intranet WikipediaWhy does that happen?
Top 5 Social Business Myths
NOVEMBER 7, 2012
Photo credit: Wikipedia. Wikipedia stats for their English language site indicate that they have 22 editors for every million users (0.0022%). Being the 6th most popular website in the world, Wikipedia is hardly a failure, but still is several orders of magnitude worse than the 1% rule. Social Media Marketing Social Sharing Facebook Social business social media twitter WikipediaHere is my top 5 list: 1. Your organization MUST “do social” to be successful in business. Well, not really, or at least, not always. Information wants to be free.
5 Boards to Create for Your Business on Pinterest
NOVEMBER 25, 2013
Pinterest Board Bulletin board Business Facebook Products Social Media Marketing Wikipedia There is no doubt that businesses, especially ones that sell their products or services online, should be exploring Pinterest as a major weapon in their marketing arsenal. As with any online marketing tool, you should be using Pinterest strategically, with an eye on achieving your business goals.
Thought Leadership Merchandising: Rising Above the Noise
JULY 1, 2013
Researching the term “Thought Leadership” yields everything from a sterile Wikipedia definition, to blog posts featuring marketing insights similar to this online gem: “It doesn’t matter if you’re an entrepreneur, an employee, or a student – your ability to become a thought leader will catapult your success. A great way to accomplish this, is on LinkedIn.”
Crowdsourcing: Wikipedia vs. The Economist
SEPTEMBER 18, 2008
Is journalism threatened by Wikipedia? The author illustrated the success of crowdsourcing with examples drawn from Wikipedia, the Library of Congress (using Flikr) and Google. In addition, a volunteer model such as Wikipedia would be disrupted should Wikipedia evolve to a for-profit business. Next I turned to Wikipedia for their perspective on crowdsourcing. I was interested to see that many of the same success stories and pros and cons on crowdsourcing were shared by the Economist and Wikipedia.
Can “Social Media” and “Confidentiality” Co-exist in the Workplace?
MARCH 5, 2014
Even Wikipedia’s explanation of “social media” points out that “one of the first signs of human social media was cave wall paintings.” Social Media and Employment Law Business channels communication company Customer employer Employment Events exist Facebook IT media personal Privacy search time tools TOPIC Twitter Wikipedia By its definition, “social media” focuses on communication, spreading the word, engaging readers, sharing, creating discussion and/or gaining attention. by James Wu - Maximize Social Business.
The History of #SXSW [Infographic]
It's All About Revenue
MARCH 2, 2011
2006 : Interactive keynote speakers include founders from two of the Internet’s most disruptive websites: Craig Newmark of Craigslist and Jimmy Wales of Wikipedia. by Joe Chernov | Tweet this. There are two basic ways to grow a business. Gobble up as much as much of the current pie as you can. Bake a bigger pie. And we are creating lots of content. Following are just a few. premiere.
Take back your online reputation with a little help from your friends
AUGUST 21, 2012
Wikipedia was created by a bunch of casual experts who collaborated in creating a comprehensive, living, and growing resource of all there is. If the editors and experts at Wikipedia were to take an interest in your, how much of your true narrative, story, song, would they have access to? And Wikipedia is only a small part of Google’s index. Good questions. For me!
Running the Fly Route – My 2016 Fractional CMO Highlight Reel
JANUARY 9, 2017
For those of you who don’t spend much of your fall and winter Sundays listening to Troy Aikman and Joe Buck, I’ll let Wikipedia describe this risky play: Fractional CMO2016 was the fastest year ever, and I intentionally planned it that way. In football terms, I called one play exactly a year ago – the Fly Route.
The 10 Best B2B Videos
It's All About Revenue
FEBRUARY 8, 2011
These three videos, along with the brand new State of Wikipedia , are all part of the same “family” of JESS3-created digital shorts. Content Marketing animation B2B b2b marketing Beagle Research Eloqua future of revenue JESS3 Microsoft NetSuite Revenue Performance Management RightNow salesforce.com SAS Institute SFDC Short Tale Awards State of Cloud Computing State of the Internet State of Wikipedia video viral video Zuoraby Joe Chernov | Tweet this. The best kind of praise comes when you aren’t expecting it, much less looking for it. And we are thrilled to have earned that honor.
Tips & Trends for B2B Social Media Marketing Success
NOVEMBER 22, 2013
English: Moscow-city 2010,March (Photo credit: Wikipedia) Business to business (b2b) companies often neglect or ignore social channels because they don’t think their customers are there. It turns out that, not only are the customers on social networks, they’re using them for purchase decisions. Lee Odden has some great tips and trends for B2B in this presentation.
What is Social Media Marketing?
DECEMBER 2, 2014
Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” Content Marketing — according to Wikipedia , “ Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers.
Social Networking Sites and SEO: What Wikipedia Won't Tell You
FEBRUARY 22, 2008
Within an astonishingly short time, Wikipedia has become one of the most-visited sites on the Internet. For example, Wikipedia's list of social networking websites now contains 111 entries; an impressive list, but certainly not all-inclusive. While no one wants to see Wikipedia degenerate into a collection of marketing brochures, the site's prohibition on commercial speech seems to be unclear and unevenly enforced. on The Link Spiel that Wikipedia's page on link-building methods contains "terminology used to describe outdated , incomplete and irrelevant link methods."
Why Bother with Leading Scoring?
MAY 7, 2013
According to Wikipedia, the definition of lead scoring is, “A methodology used to rank prospects against a scale that represents the perceived value. Blog B2B Marketing demand process Lead scoring marketing automation
Editing: Is social media realtime or permanent?
DECEMBER 12, 2011
Image via Wikipedia. Some kinds of social media (Wikipedia) couldn’t exist without editing while others (Twitter) do not even allow editing. To me, it shows both that we use different kinds of social media for different purposes (think Wikipedia vs. Twitter) but it also shows an ambivalence over what we expect social media to be. What gives? How about YouTube?
How Important Is a B2B Brand?
B2B Ideas @ Work
DECEMBER 17, 2015
According to Wikipedia, the word “brand” is derived from the old Norse word “brandr” meaning “to burn” referring to the practice of burning your mark onto a product. No marketing practice has stood the test of time like branding. Codes of arms were the symbol of royalty during the middle ages and wild west cowboys […]. appeared first on MLT Creative.
Why internal Social Business Platforms matter
MARCH 5, 2012
Image via Wikipedia. There’s also an argument to be made that in the consumer Internet, knowledge is also handled efficiently: sites like WordPress, Google, Wikipedia, Facebook, Twitter, Quora and Pinterest provide magnificent mechanisms to capture, filter/curate and distribute knowledge efficiently. Social Media Marketing Facebook Google WikipediaAnd perhaps a fork.
Real Substance or Merely Content
Sales Intelligence View
JUNE 14, 2012
Prospecting Acropolis Advert Aristotle Buzz Phrase Cosmo Driven Search Engines Early Greek Philosophers Key Words Keyword marketing Objective Ranked Web Sales Pitch Search Engine Search Page Searcher Subs Web Page Web Pages Wikipediaanything to do with marketing of your product to the customer. Here, we will argue the difference between simply content or wholly substance.