Digital B2B Marketing

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Thought Leadership Marketing is an Oxymoron

Digital B2B Marketing

Here is the definition of thought leader provided by Wikipedia: “Thought leader is business jargon for an entity that is recognized for having innovative ideas.&#. The problem is, knowledge of what a product or service can deliver or its differentiation does not establish real thought leadership.

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3 Ways To Use the Value of a Like or Follow

Digital B2B Marketing

Image by Lily15 (Hungarian Wikipedia) CC-BY-SA-3.0 This is one reason companies should practice Organic Social Media Your Turn If you could accurately value your social media audience, how would you use that value to improve your social media marketing? Share your view in the comments below or with me on Twitter (@wittlake).

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4 Problems Killing Thought Leadership Marketing

Digital B2B Marketing

According to Wikipedia, the distinguishing characteristic of a thought leader is “the recognition from the outside world that the company deeply understands its business, the needs of its customers, and the broader marketplace in which it operates.”

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Google+ for SEO? Don’t Focus on Your Brand Page!

Digital B2B Marketing

According to Wikipedia, Ford has 164,000 employees. Many people separate their business and personal activity. Having employees share your businesses content may require changing corporate and employee culture. How much further can employees reach? On Google+, Ford Motor Company is in 4,968 people’s circles.

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Top 3 Reasons Your Content Marketing Program Fails

Digital B2B Marketing

Quoting from Wikipedia “he was not widely recognised as a great composer until a revival of interest and performances of his music in the first half of the 19th century.” Your audience will magically appear and instantly become rabid fans of all your content. More likely, it will take far longer than you are willing to wait.

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Your Content Marketing Must Become Convenient

Digital B2B Marketing

Google and Wikipedia have put information on nearly any subject just a keystroke or click away. Supermarkets offer one-stop shopping for all your needs. Your favorite TV shows are recorded or are available on demand, conveniently available anytime you want. In our personal lives, convenience is all around us and we expect it at every turn.