| | | Digital B2B Marketing | |  Wikipedia | 5 articles |
| Page 1 of 1 | Previous | Next | DIGITAL B2B MARKETING JANUARY 19, 2012  Google+ for SEO? Don’t Focus on Your Brand Page! According to Wikipedia, Ford has 164,000 employees. Google, Plus Your World was rolled out just over a week ago, and the online world has adopted the rallying call to get onto Google+ for the SEO benefits. Multiple articles point to brand pages as the solution. The problem is, Google+ Brand Pages are not the ticket to SEO success. Each has its challenges. Brands are not people. Process. | DIGITAL B2B MARKETING DECEMBER 4, 2012  3 Ways To Use the Value of a Like or Follow Image by Lily15 (Hungarian Wikipedia) CC-BY-SA-3.0 Dan Zarella and Hubspot gave the “what is your social media audience worth” pot a good stir last week. It doesn’t matter if you like Hubspot’s formula or not (at least not for this article). Then what? The comparison will let you identify segments that represent a disproportionate share of value. | | | | | |
| DIGITAL B2B MARKETING SEPTEMBER 6, 2012  Your Content Marketing Must Become Convenient Google and Wikipedia have put information on nearly any subject just a keystroke or click away. Look around you. There is a coffee shop on nearly every corner. Supermarkets offer one-stop shopping for all your needs. Your favorite TV shows are recorded or are available on demand, conveniently available anytime you want. All because they started as the more convenient option. | DIGITAL B2B MARKETING JULY 14, 2011 Thought Leadership Marketing is an Oxymoron Here is the definition of thought leader provided by Wikipedia: “Thought leader is business jargon for an entity that is recognized for having innovative ideas.&#. Again, from Wikipedia, a distinguishing characteristic of a thought leader is “the recognition from the outside world that the company deeply understands its business, the needs of its customers, and the broader marketplace in which it operates.&#. Thought leadership is a common marketing topic, but unfortunately thought leadership is not a common outcome of marketing. Thought leadership is expansive. | DIGITAL B2B MARKETING FEBRUARY 9, 2012 4 Problems Killing Thought Leadership Marketing According to Wikipedia, the distinguishing characteristic of a thought leader is “the recognition from the outside world that the company deeply understands its business, the needs of its customers, and the broader marketplace in which it operates.” Chris Koch shared Four Reasons to Hate Thought Leadership earlier this week. He made some great points in his call to end the use of the phrase thought leadership, but ultimately I disagree with his conclusion. We don’t need to stop using the phrase, we need to start using it right. | |
| | | | |
| |
|
| |
