Especially loved their Wikipedia Grande Guide.). Tweet Bloggers (well-known and not so well-known) are prime influencers in your market. Although a blogger may not use your product or service, he or she may track influential trends, companies and events. Get on a blogger’s radar — and follow a few simple rules — and you can easily build a relationship and garner some favorable press. So how do you win the ear of influential bloggers in your market? put this question to Mary Sullivan of SHIFT Communications , a PR firm with offices in Boston, San Francisco and New York.