Customer Experience Matrix

article thumbnail

Interpublic Group is Buying Acxiom Marketing Services for $2.3 Billion. Here's Why.

Customer Experience Matrix

For historical perspective (and assuming Wikipedia is correct ), Acxiom got its start in 1969 compiling mailing lists from public sources such as telephone directories. But it’s still a milestone in the on-going evolution of the marketing industry.

article thumbnail

Provenir Adds Social Listening to Customer Decisions: Another Customer Data Platform

Customer Experience Matrix

For extra credit, compare and contrast Provenir’s primary Web site with the site for their listening division. ** Defined in Wikipedia as “mathematical structures used to model pairwise relations between objects”. The system is usually sold on a Software-as-a-Service (SaaS) basis, but on-premise licenses are also available. *

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Matching Marketing Technology to Business Strategy: A Starting Framework

Customer Experience Matrix

Wikipedia tells me that strategy maps are obsolete but I still find them useful. So we can modify the claim to state that customers expect this tracking when they know the data could be available. It doesn’t change the rest of this analysis. †† This is all basic “strategy map” stuff based on work by Robert S. Kaplan and David P.

article thumbnail

Reading the Hype Meter for Customer Experience Management

Customer Experience Matrix

Wikipedia was interesting: it has brief article on “customer experience management” based mostly Bernd Schmitt’s work. Wikipedia has an even shorter entry under “customer experience”, but the definition is so good (i.e., I considered in-flight magazines, another key pathway into the executive brain case.

article thumbnail

QlikView Scripts Are Powerful, Not Sexy

Customer Experience Matrix

I was going to label QlikView scripting as a “procedural” language and contrast it with VBScript as an “object-oriented” language, but a quick bit of Wikipedia research suggests those may not be quite the right labels.

Wikipedia 120
article thumbnail

Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

message boards/forums (such as LinkedIn discussions), wikis (such as Wikipedia ), video and photo sharing sites ( Flickr , YouTube ), and some mainstream media blogs ( The New York Times , Wall Street Journa l). Sources include blogs, social networks (publicly-accessible sections of Facebook, MySpace , etc.),

article thumbnail

What Makes QlikTech So Good?

Customer Experience Matrix

I don’t think QlikTech uses “associative” in the same way as Simon Williams of LazySoft, which is where Google and Wikipedia point go when you query the term.) Patent [number 6,236,986 B1, issued in 2001] would help but I haven’t looked.