Trending Sources

Wikipedia Management for Dummies


While reddit and Wikipedia are probably two of the most influential and powerful media platforms online today, they’re also the most intimidating because so many of us in the PR and marketing world have been not only burned but sent home tarred and feathers, never to go anywhere close to either of these sites ever again. How To Manage Your Wikipedia Page from Chris Abraham.

What Wikipedia Doesn’t Tell You About SEO Techniques

KoMarketing Associates

Have you ever found yourself sucked into a Wikipedia rabbit hole, going from one topic to another? With its plethora of useful (and useless) information, Wikipedia has become a prime source to learn about new topics. Take the search engine optimization Wikipedia page for example. So What Does Wikipedia Say About SEO? What Wikipedia says about indexing: What’s missing?

Personal knowledge management - Wikipedia, the free encyclopedia

Buzz Marketing for Technology

From Wikipedia, the free encyclopedia. Hidden categories: Wikipedia articles containing buzzwords | Articles lacking sources from January 2007 | All articles lacking sources. About Wikipedia. Contact Wikipedia. Donate to Wikipedia. About Wikipedia. Personal knowledge management. Jump to: navigation , search. This article or section appears to contain a large number of buzzwords. Because: Article seems to speak in very vague, glittering generalities , and to contain quite a few business vogue-words. January 2007). Contents. External links. 2005) â??Personal

Cognitive apprenticeship - Wikipedia, the free encyclopedia

Buzz Marketing for Technology

From Wikipedia, the free encyclopedia. About Wikipedia. Contact Wikipedia. Donate to Wikipedia. About Wikipedia. Cognitive apprenticeship. Jump to: navigation , search Cognitive apprenticeship is a theory of the process where a master of a skill teaches that skill to an apprentice. Constructivist approaches to human learning have led to the development of a theory of cognitive apprenticeship [1]. To combat these tendencies, cognitive apprenticeships â??â?¦are Collins, Brown, & Newman, 1987, p. 4). Finally, in the autonomous stage, the learnerâ??s fadesâ??

Wikipedia and the wiki utopia, revisited


Back in 2006, when the hype around the then-called Web 2.0 “thing” was reaching its peak of inflated expectations , much was said about an article published by Nature the year before, which boldly stated: “Jimmy Wales’ Wikipedia comes close to Britannica in terms of the accuracy of its science entries, a Nature investigation finds. wiki Wikipedia

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Navigating Wikipedia as a Communications Manager – A discussion with Phil Gomes of Edelman Digital

Ad Your Comment Here

I had the pleasure of chatting with Phil Gomes, SVP of Digital Integration for Edelman, about  how to best navigate Wikipedia on behalf of your organization. Some of the questions we were trying to tackle were: What’s the current relationship between PR and Wikipedia, and where might it be going? 14:15 – Relationship with Wikipedia Editors.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far


How to create and edit articles for Wikipedia by Web Ink Now. ** 5 STARS. Wikipedia is one of the most popular sites on the web, so getting exposure there is incredibly valuable. David Meerman Scott explains how to properly write for Wikipedia here. What’s the best process for developing a social media marketing plan? How do we demonstrate the ROI of social efforts?

20 Experts, 1 Awesome Resource: The Social Media ProBook

It's All About Revenue

by Joe Chernov | Tweet this You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves.  Edelman’s David Armano went so far as to name his digital persona Vector David (I didn’t have the heart to point out his digital doppelganger’s unfortunate initials). That project goes live now. Right now.

Social business, the forest and the garden: Your intranet is not the Internet


Photo credit: Wikipedia. Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. In the meantime, this is what happened to Wikipedia: Wikipedia Growth – Source. Internet Marketing Google Intranet WikipediaWhy does that happen?

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Top 5 Social Business Myths


Photo credit: Wikipedia. Wikipedia stats for their English language site indicate that they have 22 editors for every million users (0.0022%). Being the 6th most popular website in the world, Wikipedia is hardly a failure, but still is several orders of magnitude worse than the 1% rule. Social Media Marketing Social Sharing Facebook Social business social media twitter WikipediaHere is my top 5 list: 1. Your organization MUST “do social” to be successful in business. Well, not really, or at least, not always. Information wants to be free.

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5 Boards to Create for Your Business on Pinterest

WindMill Networking

Pinterest Board Bulletin board Business Facebook Products Social Media Marketing Wikipedia There is no doubt that businesses, especially ones that sell their products or services online, should be exploring Pinterest as a major weapon in their marketing arsenal. As with any online marketing tool, you should be using Pinterest strategically, with an eye on achieving your business goals.

Thought Leadership Merchandising: Rising Above the Noise

Marketing Craftmanship

Researching the term “Thought Leadership” yields everything from a sterile Wikipedia definition, to blog posts featuring marketing insights similar to this online gem: “It doesn’t matter if you’re an entrepreneur, an employee, or a student – your ability to become a thought leader will catapult your success.  A great way to accomplish this, is on LinkedIn.”

Crowdsourcing: Wikipedia vs. The Economist

Acquiring Minds

Is journalism threatened by Wikipedia? The author illustrated the success of crowdsourcing with examples drawn from Wikipedia, the Library of Congress (using Flikr) and Google. In addition, a volunteer model such as Wikipedia would be disrupted should Wikipedia evolve to a for-profit business. Next I turned to Wikipedia for their perspective on crowdsourcing. I was interested to see that many of the same success stories and pros and cons on crowdsourcing were shared by the Economist and Wikipedia.

Can “Social Media” and “Confidentiality” Co-exist in the Workplace?

WindMill Networking

Even Wikipedia’s explanation of “social media” points out that “one of the first signs of human social media was cave wall paintings.”  Social Media and Employment Law Business channels communication company Customer employer Employment Events exist Facebook IT media personal Privacy search time tools TOPIC Twitter Wikipedia By its definition, “social media” focuses on communication, spreading the word, engaging readers, sharing, creating discussion and/or gaining attention.  by James Wu - Maximize Social Business.

The History of #SXSW [Infographic]

It's All About Revenue

2006 : Interactive keynote speakers include founders from two of the Internet’s most disruptive websites: Craig Newmark of Craigslist and Jimmy Wales of Wikipedia. by Joe Chernov | Tweet this. There are two basic ways to grow a business. Gobble up as much as much of the current pie as you can. Bake a bigger pie. And we are creating lots of content. Following are just a few.  premiere.

Take back your online reputation with a little help from your friends


Wikipedia was created by a bunch of casual experts who collaborated in creating a comprehensive, living, and growing resource of all there is. If the editors and experts at Wikipedia were to take an interest in your, how much of your true narrative, story, song, would they have access to? And Wikipedia is only a small part of Google’s index. Good questions. For me!

The 10 Best B2B Videos

It's All About Revenue

These three videos, along with the brand new State of Wikipedia , are all part of the same “family” of JESS3-created digital shorts. Content Marketing animation B2B b2b marketing Beagle Research Eloqua future of revenue JESS3 Microsoft NetSuite Revenue Performance Management RightNow SAS Institute SFDC Short Tale Awards State of Cloud Computing State of the Internet State of Wikipedia video viral video Zuoraby Joe Chernov | Tweet this. The best kind of praise comes when you aren’t expecting it, much less looking for it. And we are thrilled to have earned that honor. 

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Tips & Trends for B2B Social Media Marketing Success


English: Moscow-city 2010,March (Photo credit: Wikipedia) Business to business (b2b) companies often neglect or ignore social channels because they don’t think their customers are there. It turns out that, not only are the customers on social networks, they’re using them for purchase decisions. Lee Odden has some great tips and trends for B2B in this presentation.

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What is Social Media Marketing?


Social Media Marketing  — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” Content Marketing  — according to Wikipedia , “ Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers.

Social Networking Sites and SEO: What Wikipedia Won't Tell You


Within an astonishingly short time, Wikipedia has become one of the most-visited sites on the Internet. For example, Wikipedia's list of social networking websites now contains 111 entries; an impressive list, but certainly not all-inclusive. While no one wants to see Wikipedia degenerate into a collection of marketing brochures, the site's prohibition on commercial speech seems to be unclear and unevenly enforced. on The Link Spiel that Wikipedia's page on link-building methods contains "terminology used to describe outdated , incomplete and irrelevant link methods."


Editing: Is social media realtime or permanent?


Image via Wikipedia. Some kinds of social media (Wikipedia) couldn’t exist without editing while others (Twitter) do not even allow editing. To me, it shows both that we use different kinds of social media for different purposes (think Wikipedia vs. Twitter) but it also shows an ambivalence over what we expect social media to be. What gives? How about YouTube?

Why Bother with Leading Scoring?


According to Wikipedia, the definition of lead scoring is, “A methodology used to rank prospects against a scale that represents the perceived value. Blog B2B Marketing demand process Lead scoring marketing automation

Why internal Social Business Platforms matter


Image via Wikipedia. There’s also an argument to be made that in the consumer Internet, knowledge is also handled efficiently: sites like WordPress, Google, Wikipedia, Facebook, Twitter, Quora and Pinterest provide magnificent mechanisms to capture, filter/curate and distribute knowledge efficiently. Social Media Marketing Facebook Google WikipediaAnd perhaps a fork.

How Important Is a B2B Brand?

B2B Ideas @ Work

According to Wikipedia, the word “brand” is derived from the old Norse word “brandr” meaning “to burn” referring to the practice of burning your mark onto a product. No marketing practice has stood the test of time like branding. Codes of arms were the symbol of royalty during the middle ages and wild west cowboys […]. appeared first on MLT Creative.

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Real Substance or Merely Content

Sales Intelligence View

Prospecting Acropolis Advert Aristotle Buzz Phrase Cosmo Driven Search Engines Early Greek Philosophers Key Words Keyword marketing Objective Ranked Web Sales Pitch Search Engine Search Page Searcher Subs Web Page Web Pages Wikipediaanything to do with marketing of your product to the customer. Here, we will argue the difference between simply content or wholly substance.

Tips for Optimizing Google’s Knowledge Graph Box for Your Brand


That’s how we have “defined our entity” to Google in several places, including Wikipedia and the NAICS code in our JSON-LD script above. Wikipedia is the holy grail for obtaining a Knowledge Graph Box. There are plenty of people out there who will get you up on Wikipedia. What’s “Worthy” of Wikipedia? Today, we’re going to chat about Knowledge Graph listing.

Keep Your Customers Coming Back in Times of Content Overload

It's All About Revenue

Getting the Most Out of Free Real Estate Wikipedia is regularly a top Google result for brands and many customers will check out a company's page before visiting the brand's very own website. How incorporating Wikipedia management into marketing leads to a deep SEO strategy. Joining us is simple. Choose a Content Pros podcast and press play. Content Marketing

When, Why and How to Gate Your Content for Maximum Results


“To gate, or not to gate – that is the question.” So wrote Shakespeare during his marketing gig at The East India Company. (I swear I read this on Wikipedia somewhere… ). Just kidding. At the time, Shakespeare didn’t believe in gating his content. He wanted it to be shared far and wide, kinda like the tea. And so he allowed no forms to hinder it. need the leads, thank you very much.

Top Instagram Influencers


She is the Chief Operating Officer of Facebook, which happens to own Instagram. (No profile on Instagram, information from Wikipedia). From Wikipedia). 10 People Who Built (or Strengthened) Their Personal Brand Using the Small Screen. Social media influencers hold a great deal of power. On Instagram in particular, these influencers hold the key to the millennial generation.

Forget Link Building: Time to Embrace the Google Knowledge Vault


According to Wikipedia, as of 2014, the Knowledge Vault contained 1.6 source that has few false facts is considered to be trustworthy…We also observed that Wikipedia growth has essentially plateaued, hence unsolicited contributions from human volunteers may yield a limited amount of knowledge going forward. Isn’t digital marketing fun? haven’t decided if this is a good or bad thing.

Bubble in the Funnel


According to Wikipedia, Root Cause Analysis (or RCA) is defined as “a method of problem solving that tries to identify the root causes of faults or problems. Per Healthline Media, an air embolism, also called a gas embolism­, occurs when one or more air bubbles enter a vein or artery and block it. We generate, qualify and nurture leads using Account-Based Marketing processes. Their “reward”?

Your website is wearing mom jeans and shoulder pads


Pearson Education reached out to me to read and make make notes on Mike Moran’s  and James Mathewson’s upcoming book,  Outside-In Marketing. I go through it, paragraph by paragraph, and write notes on what comes to mind. After three chapters, I am both excited and delighted by both how much I have learned and how much I already knew. Even Your Clients’ Names Change.

Keywords Matter, Keywords Don’t Matter – How To Make Sense of SEO Evolution


Here’s the definition of semantic search, according to Wikipedia (and Google, too): Semantic search seeks to improve search accuracy by understanding searcher intent and the contextual meaning of terms as they appear in the searchable dataspace, whether on the Web or within a closed system, to generate more relevant results. Search engine optimization seems to confuse a lot of people. Title.

Daniel Pink talks about the science of motivation

Fearless Competitor

For instance, Microsoft spent hundreds of millions on Encarta, only to have it crushed by Wikipedia. Wikipedia’s budget – zero! Volunteers built Wikipedia, on their own time. B2B Demand Generation | The Surprising Mind of Daniel Pink. love Daniel Pink. He takes things we take for granted – and blows them up! He is a great. Daniel Pink. He also very funny.

Blog Content: 4 Ways to Make Your Blog Unique

Writing on the Web

Wikipedia and are two sites you should never put 100-percent of your faith in. Image source: Wikipedia.). Want to make your blog stand out? Try finding unusual facts and weird blog content. Give your blog a unique look and feel by publishing unusual blog content. With such an abundance of content available on the Internet, how can you make your blog unique?

Klout overhauls its business model, but does it answer its critics?

grow - Practical Marketing Solutions

New data inputs include stuff like Facebook photo tags, LinkedIn job titles, and Wikipedia entries. The company is providing slightly more consideration in its algorithm to what Klout calls the “real world” influence of LinkedIn and Wikipedia. Today, Klout scores are impacted only by activity on Facebook, Twitter, Foursquare, LinkedIn, Google+, Klout, and Wikipedia.

Free eBook: How Buyer Trends Are Impacting the Future of Business Thinking

Tony Zambito

Image via Wikipedia. Recently, I embarked on a series of articles related to buyer trends and how they are changing conventional business thinking as we know it.  These series of articles, referenced as Buyerology Trends, highlighted 7 areas of where buyer trends are challenging conventional thinking. The world has become hyper-connected and hyper-competitive.  Follow @TonyZambito.

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How To Prioritize Your List of SEO Keyword Research

KoMarketing Associates

Wikipedia entry (research-oriented). Last year Casie wrote a post on how to generate keyword lists and ideas. The objective was to provide resources and tactics for coming up with as many keyword phrases as possible around a particular topic. Developing a list of good keyword opportunities can be both time consuming and challenging. Probably not. Prioritizing Your Keyword List.

It’s not your house to pwn so remember your place


On reddit, on Wikipedia, on message boards , in emails, on reviews, and even on Facebook, Twitter , and Google+ , to the best of your ability. The thing about being in PR or marketing online is that no matter how pure your intentions, you will be scrutinized with skepticism. It doesn’t matter. feel entitled because I actually love the product. It doesn’t feel like work. you protest.

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How to Train Your Brain to Write More Concisely: 6 Creative Exercises to Try


All these habits will come to the surface when you force yourself to halve the text you just speedily wrote. 4) Simplify Wikipedia paragraphs. You might be thinking, but Wikipedia articles are already concise. Wikipedia is definitely a no-fluff zone, which is why this exercise is so stellar. Every time I write, my goal is to write easy-to-read sentences. So come on. There.