Wikipedia Management for Dummies
FEBRUARY 10, 2015
While reddit and Wikipedia are probably two of the most influential and powerful media platforms online today, they’re also the most intimidating because so many of us in the PR and marketing world have been not only burned but sent home tarred and feathers, never to go anywhere close to either of these sites ever again. How To Manage Your Wikipedia Page from Chris Abraham.
Feed Google fresh sandwiches every day instead of Christmas dinner once-a-year
DECEMBER 20, 2016
It’s essential to think of Google as hungry and in need of what you — or anybody — have to contribute (Google’s like Wikipedia that way, but unlike Wikipedia, you’re allowed — encouraged – to create your own page!). Why do search professionals scatter like roaches when the kitchen light comes on? Why is everyone acting so sneaky all the time?
What is Social Media Marketing?
DECEMBER 2, 2014
Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” Content Marketing — according to Wikipedia , “ Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers.
3 predictions for online marketing in 2016
DECEMBER 22, 2015
I know for me, my core competencies are social media marketing , digital PR , influencer outreach and engagement , reputation management , and wikipedia curation services. Happy holidays, readers! 1) Adaptive Websites. Before that, we did it all by hand, which is pretty crazy since most websites currently running even the smallest company brand is database-backed! There’s more!
Influencer marketing should not be about collecting influencers
MARCH 15, 2016
According to Wikipedia, “Influencer marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. Before I start, please attend my free webinar on March 22, Do-It-Yourself Influencer Marketing. ” Influencers are people too.
Enterprise gamification is a spoon full of sugar
JUNE 16, 2015
According to Wikipedia, “Gamification is the use of game thinking and game mechanics in non-game contexts to engage users in solving problems and increase users’ contributions.” “Just a spoonful of sugar helps the medicine go down. In a most delightful way” — Mary Poppins. Gamification. Edutainment. It’s torture. Automatically Share on Social.
Your website is wearing mom jeans and shoulder pads
NOVEMBER 10, 2015
Pearson Education reached out to me to read and make make notes on Mike Moran’s and James Mathewson’s upcoming book, Outside-In Marketing. I go through it, paragraph by paragraph, and write notes on what comes to mind. After three chapters, I am both excited and delighted by both how much I have learned and how much I already knew. Even Your Clients’ Names Change.
Search + Social = Online Reputation Management
NOVEMBER 15, 2016
Millionaires, billionaires, and professional class do show up on Google search, but most of these results are from the news, third-party mention, Wikipedia, and generally anything and everything that Google can find. I have been doing online reputation management (ORM) for clients since 2003. Actually control. There’s the rub. Google abhors a vacuum. It’s simple. Good luck!
The ALS Ice Bucket Challenge is the perfect meme
AUGUST 26, 2014
According to Wikipedia , the Ice Bucket Challenge is an activity involving dumping a bucket of ice water on someone’s head to promote awareness of the disease amyotrophic lateral sclerosis (ALS) and encourage donations to research. The challenge has less to do with raising money — which it has done in space to the tune of $79.7 The tertiary effect was the money. The Hook.
5 of my favorite productivity apps
NOVEMBER 11, 2014
So, I bill Wikipedia Management differently than I do ORM or SEO or SEM or influencer outreach or social media strategy. While I aspire to build Gerr.is into a great empire, I’m currently interwoven into a patchwork of agencies, partners, clients, vendors, projects, goals, and even some very cool — but very geographically disparate — teams. It makes my head swim. Trello.
Remember to market to your own influencer network
SEPTEMBER 6, 2016
I am still blogging every Tuesday morning about social media, marketing, SEO, ORM, Wikipedia, content marketing, brand reputation, and influencer marketing at Biznology , whether I want to or not! I really love influencer marketing. Too much. So much, in fact, that I often forget to do the sales and business development work required to keep Gerris Corp moving forward. Whoops. Yikes!
You’re doing a terrible job with search and social
JANUARY 13, 2015
So, it’s time to evolve your own personal Encyclopaedia Britannica into your own personal Wikipedia. News articles, Wikipedia articles, blog posts, magazine articles, forum discussions, and ratings from Yelp, Better Business Bureau, Amazon, Google Product Search, etc). My consulting includes doing very deep, thorough, site audits. You’ve a Chequered Past. Want some proof?
So what is native advertising?
MAY 27, 2014
According to Wikipedia , “ Native advertising is an online advertising method in which the advertiser attempts to gain attention by providing content in the context of the user’s experience. In many ways, native ads put a media blindfold on its visitors, turn them around until they get dizzy, and then set them off to paid for and sponsored content. The Native Matrix. Brand.
Social business, the forest and the garden: Your intranet is not the Internet
FEBRUARY 8, 2013
Photo credit: Wikipedia. Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. In the meantime, this is what happened to Wikipedia: Wikipedia Growth – Source. Internet Marketing Google Intranet WikipediaWhy does that happen?
Top 5 Social Business Myths
NOVEMBER 7, 2012
Photo credit: Wikipedia. Wikipedia stats for their English language site indicate that they have 22 editors for every million users (0.0022%). Being the 6th most popular website in the world, Wikipedia is hardly a failure, but still is several orders of magnitude worse than the 1% rule. Social Media Marketing Social Sharing Facebook Social business social media twitter WikipediaHere is my top 5 list: 1. Your organization MUST “do social” to be successful in business. Well, not really, or at least, not always. Information wants to be free.
Social media strategy leaders: an intro to the series
AUGUST 22, 2016
Let’s start this conversation by getting to a core definition of what social media is – Wikipedia does a great job here: Social media are computer-mediated tools that allow people, companies, and other organizations to create, share, or exchange information , career interests,  ideas, and pictures/videos in virtual communities and networks. Hello Biznology Readers!
Why you need a mobile-native website today
FEBRUARY 3, 2015
I have been doing a lot of website audits recently, helping companies figure out how to optimize their websites for search. Even in 2015, a majority of the websites I audit are not mobile-compatible. Many of these sites have user interfaces ( UI ), site architectures, and content management services (CMS) that have not changed in a decade. So, what are you going to do? So why do I need to change?”
11 reasons SEO is a science; 14 reasons it’s an art
JANUARY 27, 2014
Photo credit: Wikipedia. If your brand has a website, more people are likely to come to it from search engines than anyplace else according to Forrester. That means Search Engine Optimization (SEO), a methodology of strategies, techniques and tactics used to secure a high-ranking placement in the search results pages, is as essential means of marketing for anybody doing business on the internet. Is SEO a science or an art? Science is facts or truths systematically arranged showing the operation of general laws. Art is the conscious use of skill and creative imagination. You do.
My online influencer research and engagement process
JULY 28, 2015
So, my process is: set up SDL SM2, add all the keywords I have collected through going down a Wikipedia rabbit hole, let it go to parse, search, and churn. Gerris Corp , the latest iteration of my career, is a hybrid of personal billable hours and a collaboration with partners, professionals, and a global, decentralized staff. At least, right now, it’s a one man band. Really big.
B2B prospecting data just keeps getting better
NOVEMBER 27, 2013
(Photo credit: Wikipedia). The most reliable and scalable approach to finding new B2B customers is outbound communications–whether one is using mail, phone, or email, or using rented or purchased lists. B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size, and job role/title. Company SWOT analysis (OneSource).
2015 is the Year of Message Boards and Forums
JANUARY 6, 2015
Even reddit and Wikipedia can be hostile. In the beginning, the Internet was populated by an infinite number of ad hoc communities. Over the past decade, these safe and private communities have been consumed and subsumed by Facebook, Google, Twitter, Reddit, and others. We live in a post-Snowden world. Who trusts Facebook? We live in a world rife with cyber-bullying. Who trusts the Internet?
Social media is a physical extension of your brain
OCTOBER 23, 2012
So, next time you think Twitter, Facebook, Pinterest, Google+, reddit, StumbleUpon, Instagram, and Wikipedia are stupid wastes of your time, consider again: they may well be the most profound. Photo credit: Intersection Consulting). We’ve evolved well past the limitations of our own brains into the brains of our closest friends — not metaphorically, but literally. Dr. Stephen M.
It’s not your house to pwn so remember your place
FEBRUARY 24, 2015
On reddit, on Wikipedia, on message boards , in emails, on reviews, and even on Facebook, Twitter , and Google+ , to the best of your ability. As a guest, it is essential that you bring a gift for the host, don’t overstay your welcome, don’t dominate the conversation, don’t monopolize any one person, and don’t make yourself at home no matter how accommodating the company.
Playing the online reputation shell game
OCTOBER 1, 2013
“Misdirection is a form of deception in which the attention of an audience is focused on one thing in order to distract its attention from another,” according to Wikipedia; and, according to the Wiktionary, redirection is “the automated process of taking a user to a location other than the one selected.” My name is Chris Abraham. Secondly, misspellings. Body doubles!
Blogger outreach is more PR than social media
APRIL 23, 2013
According to Wikipedia: “ Speed dating is a formalized matchmaking process or dating system whose purpose is to encourage people to meet a large number of new people” “Men and women are rotated to meet each other over a series of short “dates” usually lasting from 3 to 8 minutes depending on the organization running the event. And people are suspicious and busy.
12 myths vs. reality on Search Engine Optimization (SEO)
MARCH 25, 2013
Photo credit: Wikipedia. A few numbers for your consideration: 80% of visitors to a website begin by typing keywords in the query box of a search engine. 42% click on the website in the #1 position on the search page. 90% click a website on the first page. These facts prove, if your brand is on the internet, a high rank on the search engines is a requirement to generate business.
Embrace your inner realtor when selling social media
SEPTEMBER 3, 2013
In much the same way that the low-tech, low-design interface of Google, eBay , Craig’s List, and Wikipedia breed trust amongst people, sometimes too much design, sophistication, and high-rent signals could make people believe that there’s way too much money being spent on designers and technology and razzle-dazzle (why are they selling me so hard?) And that’s good.
5 Critical Roles that Need SEO Skills
DECEMBER 31, 2012
Photo credit: Wikipedia. Last month, I said that SEO is the top skill for digital marketers. This might seem outrageous to one who has not read that post. Even to those who have read it, it might seem controversial. Many people in my Twitter stream are calling SEO the bane of the web. markschaefer, for example, recently tweeted: “SEO is the plague of the world.” Product Owners.
Marketing automation is not marketing strategy
JANUARY 29, 2014
(Photo credit: Wikipedia). Too often, these days, I am hearing B2B marketers mouth claims like “We got this new [fill in the brand] automation tool, so now we can reduce headcount.” Or, “Once this automation system is installed, it will take our marketing to the next level.” This worries me. Marketers sometimes see automation as a silver bullet. But it’s only a tool.
Are you mistaking marketing tactics for strategy?
JANUARY 31, 2013
Diversification (marketing strategy) (Photo credit: Wikipedia). One of the fun parts of my job is that I work with very smart people–my clients. One of them told me that they have no interest in figuring out their LinkedIn strategy. His point is that if you don’t understand your overall strategy, you’re not ready to think about LinkedIn. . ”–what would you say?
Predictions for B2B digital marketing in 2013
DECEMBER 26, 2012
Photo credit: Wikipedia. It’s that time of the year when observers can’t resist making predictions about developments on the horizon. I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. I stand corrected.
Tools that help generate blogging ideas
OCTOBER 7, 2015
The tool instantly shows you popular search terms on Google, Wikipedia, Amazon, YouTube, Bing, Yahoo!, Every blogger knows the challenge of finding topics to write about. Today, this blog will share some tips and tools about where to find current topics and fuel ideas for writing. Here are some tools that can help fuel your creative juices and find some great writing topics. Quora. Portent.
Link-Builders versus Content Marketers
NOVEMBER 19, 2013
If you don’t feed Google what it wants, Google will choose Google+, Yelp, Wikipedia, or the news instead of you, your products, and services. Like Reece’s, link-builders and content marketers need to combine forces because they’re two great tastes that taste great together. Link Builders are from Mars, Content Marketers are from Venus. And self-promotion. And shamelessness.
You need to prune in order to grow your social followers
JUNE 12, 2012
Photo credit: Wikipedia. Clients, colleagues, and my friends all want to increase their follower count. In a world where Lady Gaga has 25,555,017 souls following her @ladygaga Twitter profile, we’re all in it for the numbers. Not everyone wants lots and lots, some want the right followers. To them, that usually means being discerning when it comes to following someone back.
21 stats show CMOs leap before they look at ROI
JANUARY 14, 2013
Photo credit: Wikipedia. The average tenure of a CMO has increased from 23.6 to 43 months since 2004 according to Spencer Stuart. That’s good news. Perhaps, companies are finally appreciating the business impact a CMO has. After all, if an organization is going to succeed, it’s got to grow its customer base, and nobody’s better at doing that than a strong marketer. How are CMOs doing?
Wikipedia and the wiki utopia, revisited
JANUARY 16, 2012
Back in 2006, when the hype around the then-called Web 2.0 “thing” was reaching its peak of inflated expectations , much was said about an article published by Nature the year before, which boldly stated: “Jimmy Wales’ Wikipedia comes close to Britannica in terms of the accuracy of its science entries, a Nature investigation finds. wiki Wikipedia
Do we care if web content is “above the fold”?
FEBRUARY 20, 2013
Photo credit: Wikipedia. When I started working at Page One Power as a fresh faced link builder, one of the first terms that caught my ear like a poor cast was the term “above the fold.” I was familiar with the term from my journalism courses in which above the fold was a literal term for what appeared on the top of the front page of a newspaper. Good question! The Fold Rush.