According to Wikipedia : Classical physics explains matter and energy at the macroscopic level of the scale familiar to human experience, including the behavior of astronomical bodies. By the same token, trying to apply the social media concepts of Google’s page rank, Wikipedia’s wisdom of crowds, Facebook’s millions of friends, Twitter’s world pulse and Pinterest’s social curation “as is” to an internal social business platform will come short in delivering results. Photo credit: Serolynne. Well, not exactly, or at least not always. MORE >>

Photo credit: Wikipedia. The average tenure of a CMO has increased from 23.6 to 43 months since 2004 according to Spencer Stuart. That’s good news. Perhaps, companies are finally appreciating the business impact a CMO has. After all, if an organization is going to succeed, it’s got to grow its customer base, and nobody’s better at doing that than a strong marketer. Does longer tenure put more or less pressure on CMOs? If you have a longer tenure, you have greater pressure to live with results. How are CMOs doing? Here are 21 stats that show most CMOs leap before they look at ROI. MORE >>

This is the same thing going on on Wikipedia and on message boards as well; however, unlike message boards, reddit ends up being mentioned in my  RSS  and mainstream news feeds almost every day these days. Image via CrunchBase. reddit  is the 800 pound Gorilla in the room and has been for years. No one talks about the powerful and direct influence that this quirky, impenetrable, and oddly still-underground this social sharing site is. On reason why I don’t ever discuss it when I am discussing social media marketing and  PR  is because I just can’t get my foot in the door. MORE >>

Think of it like writing a Wikipedia article, where you actually need to put references into every statement. Outside of Wikipedia, you don’t need to include the references, but keep them in your back pocket and refer to them to strengthen your position, if necessary. Panda (Photo credit: PeroMHC). Last month I talked about optimizing your site architecture for Panda. This is of course important, but it is only one component in optimizing for Panda. As everyone who read Mike Moran’s recent post on this blog knows, Panda rewards quality content. Defining content quality. MORE >>

Photo credit: Wikipedia. What you’re learning by “renting” your pages on Facebook , Twitter, Pinterest , Tumblr, Blogger, WordPress.com, LinkedIn, and Google+ , is portable, which is to say that everything you’re doing, experiencing, and learning will improve your ability to engage and market online into the future. So, that’s good. The The downside is that all good things come to an end. The recent Facebook IPO backfire reminds us that even Facebook, with its 800 million active users worldwide, can still fall, as did MySpace and Friendster before it. MORE >>