KoMarketing Associates

article thumbnail

What Wikipedia Doesn’t Tell You About SEO Techniques

KoMarketing Associates

Have you ever found yourself sucked into a Wikipedia rabbit hole, going from one topic to another? With its plethora of useful (and useless) information, Wikipedia has become a prime source to learn about new topics. Take the search engine optimization Wikipedia page for example. So What Does Wikipedia Say About SEO?

Wikipedia 120
article thumbnail

How B2B Marketers Can Dominate Branded Keyword Search Engine Results

KoMarketing Associates

Wikipedia Entries – this type of result is more common with publicly traded organizations in particular. Lastly, it is important to review your individual brand-based keyword results to confirm what other websites appear. Some of the other more common types of content we see include the following.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Prioritize Your List of SEO Keyword Research

KoMarketing Associates

A Wikipedia entry (research-oriented). In the above example, you can realize the following types of content marketing assets appearing prominently on the first page of Google search engine results. 4 articles / resources seeking to define what “customer experience management” is and why it’s important.

Keywords 120
article thumbnail

How to Map SEO Keyword Research to the B2B Buyer Journey

KoMarketing Associates

In addition, Google also shows a Knowledge panel on the top right-hand side of the page (referencing the Wikipedia definition) and “People also ask” questions at the bottom of organic results.

article thumbnail

Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

This information is pulled from data arrangements with Google partners, Wikipedia pages, and/or companies branded web pages (About Us, Leadership, Company Overview, etc.). The Knowledge Panel is the actual feature you see outlined in red above. This is the presentation of information from the Knowledge Graph. SEO Consideration.

SERP 295
article thumbnail

7 Baidu SEO Fundamentals B2B Marketers Need to Know

KoMarketing Associates

Second, you may also see many Baidu SEO guides share that Baidu products are good for link buildings, such as Baidu Baike (similar to Wikipedia), Baidu Zhidao (similar to Quora), Baidu Tieba (forum). Forum managers respond to filter out advertisements that they think have a negative influence on user experience.

article thumbnail

How to Uncover Actionable SEO Opportunities with a B2B Content Audit

KoMarketing Associates

Wikipedia) or scholarly publications? Later, if you decide to optimize or create content, you’ll have a framework to improve/build that asset. Site Authority. Next, look at the websites themselves. Do you see industry publications or competitors? Research-based sites (i.e. Determine data points to better inform your analysis.

SEO 149