Page 5 of 11 Previous | Next 
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JULY 1, 2008
    [Wikipedia] KCNN: Principles Module
    We offer offers insights from a fact-checker for the Atlantic magazine, a talk with Wikipedia founder Jimmy Wales, a proposal for updating breaking news in a different way, and more. This Web site is an initiative of J-Lab: The Institute for Interactive Journalism. J-Lab. J-New Voices. Learning. | --> Get J-Flash newsletter. | RSS Feed.
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 5, 2013
    [Wikipedia] Why Your Rant is Not Right for Social Media
    In the end one of the men got fired from his job, the woman got fired and her company, which provides email service to customers, was subject to a denial-of-service attack in which attackers typically “ saturate the {company’s server] with external communications requests ” (Wikipedia) to block legitimate customer transactions.
  • MARKETING ACTION  |  THURSDAY, MAY 1, 2014
    [Wikipedia] Agency Enjoys 100% Growth with Act-On Marketing Automation
    Bevel Gear” image source: Wikipedia. For every successful business, there comes a time when shaking things up is necessary to stay competitive. For marketing agency, CoreElement , that time was two years ago. Based in Cleveland, Ohio, CoreElement helps industrial manufacturers grow their sales. And it worked well. How did CoreElement do it?
  • HUBSPOT  |  TUESDAY, JULY 1, 2014
    [Wikipedia] What Is a CDN? [FAQs]
    Let''s start with the Wikipedia definition of a CDN : "A content delivery network or content distribution network ( CDN ) is a large distributed system of servers deployed in multiple data centers across the internet.". So the first thing you''ll need for a faster website is a CDN. You know what a CDN is right? Right! Of course!
  • BIZNOLOGY  |  FRIDAY, JUNE 3, 2011
    [Wikipedia] Wanna Play "Guess What Brands I Hate Today"?
    Image via Wikipedia. by Frank Reed. Over the past two days I have been caught in a technology alternate universe. It's the one where reality happens. It's the one where hype laps the truth on a regular basis. It's the one where "experts" don't know what they are talking about.
  • SAZBEAN  |  FRIDAY, MAY 27, 2011
    [Wikipedia] Digging in the Cache – ASCII Art
    See Wikipedia article on ASCII Art for more info. Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history. Way back when (ok, not really that long ago), computers and printers did not have graphics capabilities. While computers (and phones and tablets, etc.) News & Notes
  • BUYEROLOGY  |  SUNDAY, MAY 8, 2011
    [Wikipedia] Content Marketing and Sales Enablement Must Get Married
    Image via Wikipedia. The raging waters of the sales and marketing alignment debate continues to make its’ way through the halls of corporate America.    This is despite recent entrance of social technology enabled systems and processes all professing to be the cure that remedies this debate.     What’s going on? 
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 8, 2014
    [Wikipedia] That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014
    If you search “e-mail” in Wikipedia, it redirects to the correct spelling: email. Big Data:   “A collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications” (Wikipedia). Ready? Here we go. 1. Email, NOT e-mail.
  • B2BBLOGGERS  |  FRIDAY, NOVEMBER 19, 2010
    [Wikipedia] Experimentation Is The New Best Practice
    Take a look at this definition from Wikipedia , pay particular attention to the bolded text. Source: Wikipedia. It is the environment in which you apply the principles that is evolving. The B2B marketing trend that I cover in this article has more to do with your personal approach to marketing than a new technology or B2B social media.
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 5, 2014
    [Wikipedia] Five Free Tools for Startups to Measure Impact of Online Videos
    Photo credit: Wikipedia) There are a lot of fancy tools which are being used by experts to track the progress of their video marketing campaigns. Video camera in action. Most of these tools are very costly (but worth the price!), but are an investment you don’t really need yet. The engagement report is also another treat for marketers.
  • BUYEROLOGY  |  TUESDAY, MAY 11, 2010
    [Wikipedia] Understanding Buyer’s Goal Orientation Key to Understanding Why Buyers Buy
    Image via Wikipedia. The concept of goals has been around for centuries.  Humans   Humans have endeavored to achieve goals for a variety of mundane pursuits to noble purposes.    Here is what Aristotle had to say over 2,000 years ago: “All men seek a goal—success or happiness.    - Aristotle.
  • BIZNOLOGY  |  MONDAY, MAY 27, 2013
    [Wikipedia] 5 Ways to Get the Most From Google+ Communities
    Photo credit: Wikipedia. Many of you have wondered whether Google+ makes sense for your marketing, but some of you have taken the plunge, whether it is because you believe that Google+ users are a valuable part of your audience, or because you think that its effect on search rankings is a game-changer. image credit: global web index.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 27, 2013
    [Wikipedia] B2B prospecting data just keeps getting better
    (Photo credit: Wikipedia). The most reliable and scalable approach to finding new B2B customers is outbound communications–whether one is using mail, phone, or email, or using rented or purchased lists.  Seven vendors participated, giving us a nice range of data sources, including both compiled lists and response lists.
  • THE FORWARD OBSERVER  |  MONDAY, AUGUST 25, 2014
    [Wikipedia] Why Website Optimization Trumps Search Engine Optimization
    According to Wikipedia “ Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine''s "natural" or un-paid ("organic") search results.”. Here’s how to do it. The terms search engine optimization and website optimization are often used interchangeably. But they are different.
  • SAZBEAN  |  FRIDAY, JANUARY 28, 2011
    [Wikipedia] Thoughts on the History of Social Networking [Infographic]
    From wikipedia : “The first message on the ARPANET was sent by UCLA student programmer Charley Kline, at 10:30 p.m, on October 29, 1969.&# Digital social networking started the day that two computers could communicate with each other and send messages between people. Via: Online Schools What do you think? News & Notes
  • BIZNOLOGY  |  TUESDAY, MARCH 27, 2012
    [Wikipedia] Answers to Your Google+ for Business Questions, Part 1
    Google plus one (Photo credit: Wikipedia). There were so many great questions that were asked in chat during my recent webinar, Google+ for Business , that I broke them into parts.  Here’s part 1 and I hope I have answered your questions. And than you for attending as well as reading now. Q: Can we download the presentation?
  • PAUL GILLIN  |  SUNDAY, MARCH 17, 2013
    [Wikipedia] Unfair Rap on Gates
    Photo credit: Wikipedia). Bill Gates at the World Economic Forum ,2007. Bill Gates is getting bashed over comments he made that are critical of capitalism, and I think he’s getting a bad rap. For one thing, Gates didn’t trash capitalism in general. Microsoft was his way to make the Foundation real. Related articles.
  • BIZNOLOGY  |  FRIDAY, MARCH 7, 2014
    [Wikipedia] Five tips for using email as a lead generating machine
    (Photo credit: Wikipedia). As marketing tools go, email is definitely not “sexy” anymore the way social media is now. That doesn’t mean that email marketing isn’t worthwhile though. Done right, it can still be a powerful tool for lead generation. Leads are the metric that marketers live and die on because leads mean money. Nail the landing.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SUNDAY, JULY 27, 2008
    [Wikipedia] Cognitive Flexibilty Theory, Hypertext, and the Post-Gutenberg Mind: Rand Spiro's Home Page
    For now, you can see the most recent one, in which I take on Wikipedia as classically NON-Post-Gutenbergian -- I think youll find it provocative. The "Wikipedia as Old-Gutenberg Trojan Horse" column. Cognitive Flexibilty Theory, Hypertext, and the Post-Gutenberg Mind: Rand Spiros Home Page. Some things youll find here. Rand Spiro.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 29, 2012
    [Wikipedia] Creating an inclusive social media event
    Our favorite apps like Wikipedia were built by volunteers. A few years ago, I was speaking at a social media event in New York. student wrote me and said, “I would love to come to meet you but I can’t afford the $375 ticket!” And because the events are usually in New York or L.A., Networking opportunities were limited.
  • B2B MARKETING ONLINE  |  FRIDAY, AUGUST 20, 2010
    [Wikipedia] If Facebook was a country.
    I'm happy show working workings if anyone is really interested; source of stats are IMF country tables (via Wikipedia) and reported Facebook figures from various newsfeeds) and I've taken revenue to be the same as GDP). I'm sure everyone now knows that if Facebook was a country, it'd be the third largest in the world. But. 1.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 16, 2013
    [Wikipedia] 3 Aspects to Consider for a Useful Guest Blogging Link
    Photo credit: Wikipedia. In the world of marketing, it’s all about return on investment (ROI) and getting the most out of your marketing efforts. This is no different in the world of online marketing and search engine optimization (SEO). The Website Linking to You. Two of the main factors are relevancy and audience engagement.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 17, 2014
    [Wikipedia] Hindsight 20/20 Series: 4. Your social business platform as a shopping mall
    Boxing Day at Eaton Center (Photo credit: Wikipedia). Wikis: they showed the potential behind a more “social” model of authorship, and Wikipedia is still proof that the model can be very effective under ideal conditions. Most of them never enjoyed the sustained success of Wikipedia in the corporate world.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JULY 11, 2008
    [Wikipedia] Effective collaboration with wikis | DavePress
    MediaWiki - the platform that Wikipedia, amongst many other wikis, runs on - is probably the best of the free self-hosted options. Here’s a suggestion for a tenth point: Don’t try to re-create Wikipedia. Wikipedia has been a great poster child for mass collaboration and wiki technology. About. Projects. Resources.
  • BIZNOLOGY  |  TUESDAY, JULY 8, 2014
    [Wikipedia] How to be a Google+ success
    It’s sort of like Reddit or Wikipedia like that. It just occurred to me, after spending a week deep-diving into Google+ , that Plus is not a social network — or even a social layer — it’s a global reboot of the message board. If you want to succeed, you need to forget about your friends and your family. Goodbye !
  • BIZNOLOGY  |  WEDNESDAY, JULY 24, 2013
    [Wikipedia] Wake up to the Internet of Things
    Photo credit: Wikipedia. There is a great deal of talk about the Internet of things and how it will create an unimaginable number of connections between everyday devices. How will this explosion of connectivity change our businesses and social institutions? We see this everywhere. Privacy, for all practical purposes, is gone. Scary? Absurd?
  • LEADER NETWORKS  |  THURSDAY, OCTOBER 6, 2011
    [Wikipedia] Fashion & Social Media: Power to the People or the Publisher?
    As a bubbling spring of fashion trivia, I was thrilled when I saw the "updates" feature on the navigation bar -- believing I could finally put my facts to good use by adding them to Voguepedia the way topic enthusiasts do on Wikipedia. Who doesn't love fashion? One of the most beautiful things about fashion is it's a participatory sport.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Wikipedia] Are You Promoting Yourself as a Digital Marketer?
    Dan Schawbel, author and public speaker (Photo credit: Wikipedia). mean that they are seriously working at far below what they are capable of–or they have not been working for months on end. One of the things that I tell them to do is to Promote Yourself , which is the title of Dan Schawbel’s new book. Think about it.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 19, 2013
    [Wikipedia] Link-Builders versus Content Marketers
    If you don’t feed Google what it wants, Google will choose Google+, Yelp, Wikipedia, or the news instead of you, your products, and services. Like Reece’s, link-builders and content marketers need to combine forces because they’re two great tastes that taste great together. And self-promotion. And shamelessness. SEO is Dead.
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 15, 2012
    [Wikipedia] SEO Basics for Small Business Professionals: 2 Steps Anyone Can Do
    Image: Wikipedia ). 2 Steps Anyone Can Do" alt=" SEO Basics for Small Business Professionals: 2 Steps Anyone Can Do" />. Steps Anyone Can Do" width="228" height="166" /> If you’re a small business professional, you may end up doing a lot of your website updating yourself. This article explains the basics. Links.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, MARCH 28, 2012
    [Wikipedia] Analysis and Visualization: “Fifteen Minutes Can Save You …”
    Per Wikipedia, this is originally attributed to SCUBA divers, who check each others’ equipment prior to a dive. Vida Tamoshunas. The GEICO commercials came to mind as a perfect metaphor. If you can save 15% on insurance in 15 minutes, then why not improve your analysis by 15% in 15 minutes? What can you do in 15 minutes?
  • THE FORWARD OBSERVER  |  WEDNESDAY, MAY 28, 2014
    [Wikipedia] Inbound Marketing vs. Outbound Marketing: Magnet vs. Megaphone
    Here’s how Wikipedia defines it: Inbound marketing is promoting a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to bring customers in closer to the brand, where they want to be. Photo Credit: Wikipedia , Megaphone/Magnet: HubSpot
  • BIZNOLOGY  |  TUESDAY, JULY 17, 2012
    [Wikipedia] Reddit is the 800-pound Gorilla in the room
    This is the same thing going on on Wikipedia and on message boards as well; however, unlike message boards, reddit ends up being mentioned in my  RSS  and mainstream news feeds almost every day these days. Image via CrunchBase. reddit  is the 800 pound Gorilla in the room and has been for years. Not so anymore. Consider yourself warned.
  • B2B MEMES  |  MONDAY, NOVEMBER 14, 2011
    [Wikipedia] A Word Every Publisher Should Know
    For those unfamiliar with the term, Wikipedia defines it nicely: “a derivative object that retains ornamental design cues to a structure that was necessary in the original.” Skeuomorph. It’s one of those words you have to look up several times before you can remember it. Why should publishers care about skeuomorphs?
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 24, 2008
    [Wikipedia] Rensselaer Polytechnic Institute Tetherless World Constellation Launch Event - June 11, 2008
    “Washington, Wikipedia, and Web 3.0: Rensselaer and the Tetherless World Research Constellation are partnering with one of the most widely read technology blogs in the world, ReadWriteWeb , to help engage the entire Web community in this interactive event. The most popular questions will drive the discussion at the June 11 debate.
  • THE FORWARD OBSERVER  |  TUESDAY, DECEMBER 24, 2013
    [Wikipedia] How B2B Marketers Can Use Social Proof To Bag More Leads
    This effect is prominent in ambiguous social situations where people are unable to determine the appropriate mode of behavior, and is driven by the assumption that surrounding people possess more knowledge about the situation." – WIKIPEDIA. Artillery B2B Marketing Blog > The Forward Observer. Here''s how your social proof can take flight.
  • BIZNOLOGY  |  FRIDAY, JANUARY 11, 2013
    [Wikipedia] Why Marketers Should Fear Mobile Marketing
    Photo credit: Wikipedia. Earlier this week, I saw a piece of data that, if accurate or even half accurate, is something that every Internet marketer should fear in the same way that a kid fears the dentist. “What?” ” you ask. Well, kids (and many adults for that matter) are scared to death of the dentist. Why is that? Sorry.
  • BIZNOLOGY  |  MONDAY, APRIL 23, 2012
    [Wikipedia] Looking for a job? Why aren’t “job creators” finding you, instead?
    Photo credit: Wikipedia. Several clients of mine have recently filled search marketing, social media marketing and community management positions. I’ve been reviewing stacks of resumes from scores of candidates representing the full spectrum of skills and experience. What is it? The first product you must market is you.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 11, 2014
    [Wikipedia] 5 of my favorite productivity apps
    So, I bill Wikipedia Management differently than I do ORM or SEO or SEM or influencer outreach or social media strategy. While I aspire to build Gerr.is It makes my head swim. It makes your head swim. Robots will enslave us all; however, until then, they make it possible to get quite a lot done on one’s own. An army of one, if you will.
  • WRITING ON THE WEB  |  MONDAY, MARCH 17, 2014
    [Wikipedia] How to Research Content for Your Expert Ebook
    Wikipedia, and other specialized encyclopedia sites. for Your Expert Ebook" src="[link] width="300" height="225" title="How to Research Content for Your Expert Ebook" /> How should you research content in order to write your expert ebook ? The field of online research methods is new and expanding rapidly. The Web is a goldmine.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 2, 2013
    [Wikipedia] How does your team get digital marketing training?
    Photo credit: Wikipedia. Most of you know that I do a lot of training work, both for individuals and companies, and it has struck me recently that there might not be enough choices in how companies train their teams. In this business, you all know that constant learning is essential. The good ones include exercises that cement the learning.
  • SAVVY B2B MARKETING  |  TUESDAY, MARCH 20, 2012
    [Wikipedia] Business Podcasting: How to and ROI
    If you're not familiar with podcasting, Wikipedia defines it as follows: A podcast is a type of digital media consisting of an episodic series of files (either audio or video) subscribed to and downloaded through web syndication. What can a podcast do for your business? The answer might surprise you. The results can be impressive.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 30, 2010
    [Wikipedia] What's a Facebook fan worth?
    Image via Wikipedia. I've had a few clients ask me recently what a Facebook fan is worth. hate seeing the crestfallen looks on their faces when I tell them, "Zero." They are immediately puzzled, however, because they know that I am an advocate of using social media for marketing. Let me explain myself. But these products are the exceptions.
  • BIZNOLOGY  |  MONDAY, OCTOBER 8, 2012
    [Wikipedia] 7 Tips for Getting More Local Website Traffic
    Photo credit: Wikipedia. Establishing a strong web presence is a challenge that every business owner faces. For small businesses in particular, generating local traffic is key. Before you start any website project, you need a reliable place to host it. Without this, your site is likely to go down without warning.
  • BUYEROLOGY  |  THURSDAY, MAY 12, 2011
    [Wikipedia] Reinvent B2B Sales With Buyer Personas
    Image via Wikipedia. Without question, while B2B Marketing is focused on developing its new prominence in the early stages of the buying cycle via content strategy and content marketing, B2B Sales is caught flat-footed on how to adapt to changing buyer behaviors.    How can B2B Sales begin to reinvent themselves starting today? 
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 29, 2012
    [Wikipedia] Five Ways to “Get Real” With B-to-B Social Media
    You can set up a listening post using tools like Radian6, or simply set up an RSS feed from sources like blogs, Twitter, LinkedIn, Focus, Quora, YouTube and Wikipedia, so you can keep current with what’s being said in your field. Image by Getty Images via @daylife. Today, 89% of B-to-B marketers in the U.S. What should I be doing,” they ask. 
  • BIZNOLOGY  |  FRIDAY, AUGUST 9, 2013
    [Wikipedia] 6 Tips for Making Your Content More Shareable
    Photo credit: Wikipedia. I’ve been writing pithy columns like these for a long time. And there will always be a place for short-form writing, as well as longer articles and stories, whether it is published on the Internet, on paper or both. But on the Internet, time is money. You can bemoan this fact, or you can adapt. Slideshows rock.
  • BUYEROLOGY  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Wikipedia] The 4 B’s of Buyer Experience Innovation (2nd Rendition)
    Image via Wikipedia. Many executives, in particular those of B2B and service oriented organizations, are faced with the challenge of having to rethink how to succeed in today’s digital age.    Viewing what each function is capable of in isolation and missing the harmonizing around the buyer experience.  Buyer Insight.
  • SAZBEAN  |  MONDAY, APRIL 21, 2014
    [Wikipedia] How Typography Affects Your Internet Marketing
    English: Example of Tahoma typeface (Photo credit: Wikipedia). Suvir Mirchandani, a teenager from Pittsburgh, recently came up with a way to save the government a lot of money. No, it doesn’t involve massive cuts to social programs or reductions in military spending. Overview of Typesetting. point Arial bold is an example of a font.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 8, 2014
    [Wikipedia] Social business and the competitive landscape
    To those unfamiliar with the coopetition concept, according to Wikipedia: “ Coopetition occurs when companies interact with partial congruence of interests. It used to be relatively easy to determine who was a competitor and who was not. Competitors were, simply put, one’s rivals.
  • SAZBEAN  |  TUESDAY, MAY 17, 2011
    [Wikipedia] Using Game Mechanics to Increase Engagement & Participation
    World of Warcraft, an online MMORPG (massively multiplayer online role playing game) — think D&D online, has over 12 million players (according to Wikipedia ). Gamification isn’t about building games (necessarily), it’s about using aspects of games that people find enticing. Popularity of Gaming. Motivations Differ.
  • BIZNOLOGY  |  TUESDAY, APRIL 5, 2011
    [Wikipedia] What if my competitor is cheating at SEO?
    Image via Wikipedia. Does that question keep you up at night? mean, you are following the rules. You are doing everything ethically and humanly possible to drive searchers to your Web site, but what if your competitors are not so scrupulous? What if one of those back-hat SEO experts is advising your top competitor?
  • BIZNOLOGY  |  THURSDAY, MARCH 3, 2011
    [Wikipedia] Selling Search to the C-Suite
    Image via Wikipedia. This might have happened to you. You are all fired up about the possibilities of search marketing, but you just haven't figured out how to get the executive support that you need. But no matter what you do, you can't get the attention that you need from the top management in your company.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 8, 2014
    [Wikipedia] The organizational digital divide
    (Photo credit: Wikipedia). Things should be going very well. But are the employees in our organizations all connected and collaborating with one another? Is the information about our products and process readily available to all and are relationships with our clients  stronger than ever?  Change is never easy.  You can sign up here.
  • BIZNOLOGY  |  MONDAY, DECEMBER 9, 2013
    [Wikipedia] Customer Service – Your most powerful retention tool or your competitors most powerful acquisition tool?
    (Photo credit: Wikipedia). It is often said that small actions lead to big results – some good and some bad, but the absence of action could create irreparable damage beyond your imagination. So when it comes to taking care of loyal ,profitable customers, why do so many companies pay lip service to the notion that the customer comes first?
  • SMALL MANUFACTURER BLOG  |  SUNDAY, NOVEMBER 7, 2010
    [Wikipedia] QR Codes Have Potential But Not So Easy to Use
    According to Wikipedia, “a QR Code is a matrix barcode (or two-dimensional code), readable by QR scanners, mobile phones with a camera, and smartphones. Tweet. I’ve noticed people on Twitter talking about QR codes, so of course they popped out at me while I perused the November 15, 2010 issue of Fortune. What is a QR Code? uh no.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 28, 2010
    [Wikipedia] Do Your SEO Tactics Work for Everyone?
    Image via Wikipedia. In my speech at SMX Stockholm today, I challenged the audience of mostly search professionals to think about what they are doing, whether it breaks the search engines' rules or not.
  • ENGAGE  |  FRIDAY, AUGUST 5, 2011
    [Wikipedia] If Your Website Burst into Flames, What Would You Keep?
    Wikipedia defines the phenomenon: The term “analysis paralysis&# or “paralysis of analysis&# refers to over-analyzing (or over-thinking) a situation, so that a decision or action is never taken, in effect paralyzing the outcome. And it ends up being very cluttered. It’s the web, after all. It’s virtually limitless.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 26, 2013
    [Wikipedia] The Anti-Blog Post to Writing Better Blog Posts.
    Sort of. A lot of people will disagree with this, but here’s the thing – If all you provide is helpful information online, you’re competing with Wikipedia and thousands of robot algorithms that out-inform you. I can’t read your blog. Bloggers in factory-mode. After a while, I burrrrned out. Like a TNT stick with both ends lit.
  • SYNECORE  |  WEDNESDAY, FEBRUARY 4, 2015
    [Wikipedia] A Brief History of Responsive Web Design
    Wikipedia defines RWD as “an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices.” To fully understand why we have RWD and why it is a big deal, it’s helpful to know a little bit of the history behind it.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 28, 2015
    [Wikipedia] 4 Promotion Strategies Used by the Best Business Bloggers
    Wikipedia defines Influencer marketing as a form of marketing in which focus is placed on specific key individuals (or types of individuals) rather than the target market as a whole. Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. For example: ?80% 44% of business bloggers have more than two blogs.
  • PAUL GILLIN  |  FRIDAY, JUNE 4, 2010
    [Wikipedia] Weinberger Wisdom
    For example, on Wikipedia you can always find out why an item of information is there. My definition of a good speech is one in which the speaker tells you something you already know in a way that you’ve never considered before. That’s why David Weinberger is one of my favorite speakers. Apple is about art. Google is about scale.
  • PAUL GILLIN  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Wikipedia] Tribes Rule the Hyper-Social Organization
    The popularity of social networks and collaborative projects like Wikipedia attests to these instincts. I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business&# research at a conference two years ago.
  • BIZNOLOGY  |  TUESDAY, JANUARY 6, 2015
    [Wikipedia] 2015 is the Year of Message Boards and Forums
    Even reddit and Wikipedia can be hostile. In the beginning, the Internet was populated by an infinite number of ad hoc communities. Over the past decade, these safe and private communities have been consumed and subsumed by Facebook, Google, Twitter, Reddit, and others. We live in a post-Snowden world. Who trusts Facebook? No worries.
  • VIEWPOINT  |  MONDAY, SEPTEMBER 19, 2011
    [Wikipedia] The “Keystone” of B2B Corporations isn’t CRM or Marketing Automation
    Thank you Wikipedia). James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. The question which begs to be answered is, “What is the Keystone in the sales and marketing process?” Sales Lead Follow-Up is the Keystone.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Wikipedia] Content Marketing for Fun and Profit
    Photo credit: Wikipedia. In last month’s post, I took a look at  why search results don’t always align with business results , noting that aligning search results and business results often boils down to connecting two questions: What do you want your customers to do? and What do your customers want to do? This That’s OK.
  • BIZNOLOGY  |  FRIDAY, MARCH 30, 2012
    [Wikipedia] Wanted: Social Media Reality
    Christopher Wilder (Photo credit: Wikipedia). This post is coming into existence purely based on my own personal feelings and positions regarding social media. This is not a treatise on the nature of the social media space. It’s not a predictor of the future of social media. It’s not a rant for or against social media.
  • SAZBEAN  |  FRIDAY, MAY 13, 2011
    [Wikipedia] Digging in the Cache – Hamster Dance
    To read more, please see the wikipedia article. Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history. One of the first Internet memes was The Hamster Dance , which was just a website with a bunch of animated pictures of hamsters and a clip of sped up music. News & Notes
  • LEAD VIEWS  |  WEDNESDAY, AUGUST 3, 2011
    [Wikipedia] Marketing Agencies: Adding that ‘Extra’ to Marketing Automation Implementations
    Wikipedia states, DIY is a term used to describe building, modifying, or repairing of something without the aid of experts or professionals. Marketing Automation for long has been pitched as an easy to handle, Do it yourself (DIY) product. Having read the above definition, do you see Marketing Automation platforms fitting the bill?
  • BIZNOLOGY  |  THURSDAY, JULY 21, 2011
    [Wikipedia] Become a Twitter Power User
    Image via Wikipedia. Everyone is talking about Twitter, but can you do any real business with it? With all the choices of marketing tactics, does it really make sense to use Twitter? Social Media Marketing Webinars Online Communities Social media Social network Twitter
  • BUYEROLOGY  |  FRIDAY, MARCH 25, 2011
    [Wikipedia] Four Challenges Market Research Faces Today
    Image via Wikipedia. Market research today finds itself in somewhat of a quandary. Mostly, it is a field that is trying to remain relevant amidst the sea of changes taking place in marketing and sales today in the new digital and buyer experience economy. What are the some of the challenges that face market research?
  • SYNECORE  |  FRIDAY, FEBRUARY 13, 2015
    [Wikipedia] Why Google Recommends Responsive Web Design
    Wikipedia defines it as “an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).” But what is Responsive Web Design ? RWD is King.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 14, 2011
    [Wikipedia] Google+ for Business doesn’t have a lot of pluses
    Image via Wikipedia. Perhaps you saw the announcement of Google+ for Business–it made big news for a day, but there isn’t that much to say about it. So, if you have a business or a brand or a product or a local place, you can now set up a Google+ page. That’s about it. That’s about the end of the excitement. Perhaps.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 28, 2012
    [Wikipedia] The Quantum Mechanics of Blogger Outreach
    Image via Wikipedia. My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. The argument generally goes as follows: if you send thousands of email pitches to topically- and demographically-relevant bloggers and online influencers in one go, you’re spamming. All at once.
  • BUYEROLOGY  |  WEDNESDAY, JUNE 1, 2011
    [Wikipedia] Social Buyerology: Listening to the Social Buyer
    Image via Wikipedia. This is the third installment of my reflection on Social Buyerology.    The first article, Social Buyerology: Understanding Buyers in the Social Age reflected on the need for a new science of examining buyers in the social age.    Only then will insights be listened to and responded to.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 11, 2015
    [Wikipedia] The Internet of Things (IoT): when everything is “a thing”
    Gartner and others project that the Internet of Things (IoT) will have close to 30 billion devices interconnected in 5 years. Read on to find more about the difference between the IoT and the Internet of things. an object, animal, quality, etc., of any kind. particular event, occurrence, or situation. It’s unnatural. Every event is a thing.
  • BIZNOLOGY  |  THURSDAY, MAY 30, 2013
    [Wikipedia] Why Organizational Culture Matters to Your Marketing
    Photo credit: Wikipedia. On any given day, one can look at Twitter, Mashable, or any number of other sites and receive advice on how to use social media tools to improve customer outreach, loyalty, and employee engagement.  Some of these posts are mediocre, while others are quite good and provide sound guidance and case studies. 
  • BIZNOLOGY  |  SUNDAY, JANUARY 2, 2011
    [Wikipedia] Is branding more important than direct marketing?
    Image via Wikipedia. Marketers often come from two distinct backgrounds. Brand marketers are the ones whose work you see on TV. They are all about branding, brand image, brand awareness--use whatever word you want--and their success has made Coca-Cola and many other consumer products into household names. Happy New Year, everyone!
  • SYNECORE  |  WEDNESDAY, DECEMBER 12, 2012
    [Wikipedia] Case Study: Using Integrated Digital Marketing to Sell Old Books
    Heck, Strand even has a Wikipedia page. Sometimes cutting-edge marketing is found in the unlikeliest of places. This past weekend, CNN Money ran a story about Strand Bookstore , located in the East Village of NYC. Curious, I checked out the company’s online profile and was duly impressed. VISUAL AND INTERACTIVE. Pretty slick. Nice touch.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 8, 2012
    [Wikipedia] Why Every Social Media Team Needs Millennials AND Boomers
    Photo credit: Wikipedia. left for vacation right when the blogosphere was going nuts about Cathryn Sloane’s article in NextGen Journal:  Why Every Social Media Manager Should Be Under 25. Because I was under a strict no-social-media rule imposed by family, I had to surreptitiously read the hundreds of comments – and I couldn’t blog about it. That’s
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 15, 2012
    [Wikipedia] Blogging 101
    Image via Wikipedia. Yesterday, I gave a Biznology Webinar called, “Blogging 101,” that covered the basics of starting and maintaining a blog.  Are you thinking about writing a blog for your company, but don’t know where to start?  Do you have what it takes to stick with it and create good content? 
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 13, 2014
    [Wikipedia] How B2B marketers can turn Facebook into a lead generating machine
    (Photo credit: Wikipedia). Researchers at Princeton University recently released a study suggesting that Facebook is about to disintegrate and collapse within the next couple years due to a mass user exodus. To misquote Mark Twain, “rumors of Facebook’s death are greatly exaggerated.”. But wait, you thought Facebook was only for B2C brands?
  • BIZNOLOGY  |  FRIDAY, MARCH 28, 2014
    [Wikipedia] Internet of things and real time planning, or how devices talk and plan ahead
    (Photo credit: Wikipedia). In advertising and media, two of the fancier trends are the ability to answer and understand when consumers talk about it in real time. It seems really interesting that our actions start being the trigger to get kind of personalized ads and experience something we like. But in our days we go to the next level.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 13, 2012
    [Wikipedia] Of dinosaurs, birds, and Enterprise Social Platforms
    Photo credit: Wikipedia. As the Facebook IPO story developed over the last few weeks, people started wondering what was real and what was just smoke and mirrors. Is Twitter going to be a ghost town of 150 million users? Will Google+ ever going to take over the social networking crown? Is Pinterest a fad? will look like?”
  • BIZNOLOGY  |  TUESDAY, APRIL 23, 2013
    [Wikipedia] Blogger outreach is more PR than social media
    The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. My expertise, however, is online community outreach and engagement. So, what my team and I developed is the equivalent of blogger-brand speed dating.
  • BUYEROLOGY  |  WEDNESDAY, OCTOBER 5, 2011
    [Wikipedia] Understanding Buyer Priorities and Goals in an Uncertain and Chaotic World
    Image via Wikipedia. We are living in a world that is fraught with uncertainty.    The degree of uncertainty for businesses today probably is at the highest level in decades.    Resulting in a chaotic world for sellers and buyers looking to make sense of what the future may hold.  Adaptation Begets Patterns.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 20, 2012
    [Wikipedia] Blow Out Content Marketing and Lead Social Conversations with Content Curation
    Content Curation: What it is and Why it is Hot As defined by Wikipedia , “curation is generally the selection of, care for and presentation of the objects entered into a collection, whether that collection is physical (such as items in a museum) or digital (such as entries in Wikipedia).  There are many types of curation. 
  • SAZBEAN  |  FRIDAY, JUNE 10, 2011
    [Wikipedia] Digging in the Cache – A Series of Tubes
    Here’s the partial text from Steven’s remarks (courtesy of Wikipedia ): Ten movies streaming across that, that Internet, and what happens to your own personal Internet? Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history. It’s not a big truck. News & Notes
  • SAZBEAN  |  FRIDAY, JULY 1, 2011
    [Wikipedia] Digging in the Cache – Rick Rolling
    photo courtesy of Wikipedia ). Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history. What could be more fun than luring your friends to go to a website that’s completely different than what they expect to find? So, were you ever rickrolled? News & Notes
  • BIZNOLOGY  |  THURSDAY, DECEMBER 5, 2013
    [Wikipedia] Pinterest for publishers
     (Photo credit: Wikipedia). As a publisher, you’re probably already involved in Facebook and Twitter. But have you given Pinterest any thought?  Here’s why you should consider adding Pinterest to your social media list. For example, it can be used for branding and outreach, particularly when it comes to publishing. 81 percent of U.S.
  • WRITING ON THE WEB  |  FRIDAY, JANUARY 10, 2014
    [Wikipedia] Who’s an Expert, and Why Experts Write Ebooks
    Wikipedia defines an expert as someone widely recognized as a reliable source of technique or skill whose faculty for judging or deciding rightly, justly, or wisely is accorded authority and status by their peers or the public in a specific well-distinguished domain. Who, exactly, is an expert? They’re experts. Source: R.R. Bowker.
  • BIZNOLOGY  |  WEDNESDAY, JULY 25, 2012
    [Wikipedia] NoFollow Links Are Still Valuable to an Online Marketing Program
    Photo credit: Wikipedia. The search engines favor websites that have established a certain level of trust. One important way that this trust is earned is through inbound links pointing to the website. Of course, not all inbound links are weighed the same. natural link portfolio has a significant number of both “dofollow” and “nofollow” links.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 26, 2014
    [Wikipedia] Swag, Tchotchke, Bauble: 7 Things To Consider For Event Giveaways
    In case you’re unfamiliar,   a tchotchke ( choch-key ), according to  Wikipedia ,  is “a small bauble or miscellaneous item. Author: Michael Gerard Earlier this year I attended Content Marketing World in Cleveland, Ohio representing Curata as its CMO and hoping to learn best practices in content marketing from other marketers.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 20, 2013
    [Wikipedia] The progression of anchor text
    (Photo credit: Wikipedia). Much like the SEO industry as a whole, strategies for anchor text are always changing. Make sure you are following anchor best text practices to maintain a natural looking backlink profile. One of the most exciting things about being involved in the SEO industry is that it is always evolving.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 24, 2012
    [Wikipedia] The Secret to Great Marketing [Infographic]
    Well, the Wikipedia definition of Nation refers to a community of people who share a common language, culture, ethnicity, descent, or history. Until recently, each company had to figure all this out on their own. And this prevented a lot of companies from adopting and being successful with marketing automation. Until now. You’re not alone.
  • HUBSPOT  |  MONDAY, JANUARY 21, 2013
    [Wikipedia] Why Marketers Need to Rise Above the Deluge of Crappy Content
    Or the Tyrannosaurus Rex of content: Wikipedia. When we at Velocity Partners published our latest SlideShare rant, “Crap: The content marketing deluge,” we got a big, big response. If you didn't see the slideshow, take a quick look. It's light on copy, you should be able to breeze through it quite quickly. The Content Marketing Deluge. Great.
  • BLUE FOCUS MARKETING  |  MONDAY, DECEMBER 3, 2012
    [Wikipedia] Content Marketing Gives Customers a Reason to Believe
    Wikipedia defines content strategy as “the planning, development and management of informational content—written or in other media.” “People don’t buy what you do; people buy why you do it,” according to author Simon Sinek. The best brands give customers reasons to care about them. What is content marketing? What is content strategy?
  • BIZNOLOGY  |  MONDAY, JULY 9, 2012
    [Wikipedia] Every Digital Marketer’s Most Valuable Asset: The Extended Network
    Photo credit: Wikipedia. Every job seeker knows that his network is the key to his next employment opportunity. In theory, every digital media marketer is or has been a job seeker at some point. So why does it seem that we only think about the network in terms of personal use? The Extended Network. Business is Personal. share my activities.
  • EMARKETING STRATEGIST  |  TUESDAY, AUGUST 24, 2010
    [Wikipedia] Who’s Tracking You Online?
    Wikipedia is the only of the top 50 sites that doesn’t allow any tracking on its site. Yay Wikipedia!). Many people don’t realize that when they use the internet, they leave a trail of bread crumbs behind them in the form of their search history. There are 2 types of tracking software: Cookies and Beacons.
  • SAZBEAN  |  TUESDAY, JANUARY 21, 2014
    [Wikipedia] Consumer Social Sharing
    ” (Photo credit: Wikipedia) The hope and dream of all content creators is that their content will be shared so that it can be seen by more people. Two young girls sharing a plate of spaghetti. Original caption: “I’m not sure Mina knew what she was in for when Viola wanted to share.” Content Social Media
<< 1 2 3 4 5 6 7 ... 10 11 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...