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  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, JUNE 7, 2013
    [Wikipedia] Build a Highly Targeted Prospect List Using LinkedIn
    started by building a global prospect list merging data I’d gathered from Jigsaw, InfoUSA/Canada, Wikipedia, and associations. Stuart Armstrong faced a big challenge. He needed to get his company into as many decisions as humanly possible -- and he was starting from scratch. Since only CFOs could approve these deals, that’s where we focused.
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 2, 2012
    [Wikipedia] Why Small Businesses Need Smart Marketing
    Photo credit: Wikipedia. Small businesses need loans in order to take product and service ideas to the next level. Without the infusion of upfront cash, many small businesses flounder despite having an arsenal of legitimate business ideas. Smart marketing has never been more vital to small businesses than it is today. Local. and Bing.
  • WRITING ON THE WEB  |  FRIDAY, SEPTEMBER 16, 2011
    [Wikipedia] Edit Your Content: 12 Things NOT to Miss
    always link to a person’s name (to a page on the web where you can learn more about them), to a book, or to a Wikipedia definition when useful. Here’s a checklist for editing your blog content before you publish. She not only corrects errors, but evaluates for clarity and flow. Here’s what I look for: Language. 1. What else?
  • BIZNOLOGY  |  FRIDAY, JULY 13, 2012
    [Wikipedia] How To Generate Great Content For Content Marketing
    Photo credit: Wikipedia. Scared off by that blank white page you’re supposed to fill with content again and again and again? Don’t be. Generating content ideas is easier than you think if you follow a few basic ideas and work your way up from easier to more demanding – but rewarding! – techniques. Curation. Creation.
  • SYNECORE  |  TUESDAY, FEBRUARY 10, 2015
    [Wikipedia] 4 Problems Solved by Responsive Design
    Responsive Web Design (RWD) is “an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop monitors to mobile phones to tablets),” according to Wikipedia.
  • BIZNOLOGY  |  MONDAY, JUNE 25, 2012
    [Wikipedia] Are Keywords Market-Shares?
    Photo credit: Wikipedia. The Internet offers so many opportunities to mathematically create world-views that can help us make marketing decisions on expected sales and where they’d be coming from. I’ve often told clients using my SEO services that the number of keywords they’d use in their websites would influence sales volume.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 4, 2011
    [Wikipedia] The Importance of Leadership and Fresh Thinking
    From Wikipedia: The Japanese people had been told they were invulnerable … An attack on the Japanese homeland would cause confusion in the minds of the Japanese people and sow doubt about the reliability of their leaders. B2B Lead Generation : Strong Leadership is Needed. Here’s a lesson in leadership. Franklin D. Why not?
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 4, 2013
    [Wikipedia] The Fixed vs. Growth Mindset – to Which Do You Believe?
    Let’s look at what Wikipedia says about Relationships and Personal Change: Relationships. Do you believe that change is possible or do you believe that, no matter how hard one tries, change is impossible? The Fixed Mindset or. Growth Mindset? Mindset: The New Psychology of Success  was written by  Carol S. Personal Change.
  • KOMARKETING ASSOCIATES  |  MONDAY, JUNE 2, 2014
    [Wikipedia] Is There A Connection Between SEO Link Building and PR-Based Brand Mentions?
    ” In a search for “John Wayne,” the official John Wayne website shows up as the top result in Google and the second result is the John Wayne Wikipedia page. Google might be doing it’s best to create a divide between PR professionals and SEO practitioners. Image / quote via SEO by the Sea. How so?
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 12, 2015
    [Wikipedia] Branding the “Circular Economy” for Millennials
    Wikipedia defines it as “a generic term for an industrial economy that is, by design or intention, restorative …and in which material flows are designed to either reenter the biosphere or circulate at high quality without entering the biosphere”. Millennials, the first digital generation, are very different from other market segments.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SUNDAY, JULY 27, 2008
    [Wikipedia] Cognitive Flexibilty Theory, Hypertext, and the Post-Gutenberg Mind: Rand Spiro's Home Page
    For now, you can see the most recent one, in which I take on Wikipedia as classically NON-Post-Gutenbergian -- I think youll find it provocative. The "Wikipedia as Old-Gutenberg Trojan Horse" column. Cognitive Flexibilty Theory, Hypertext, and the Post-Gutenberg Mind: Rand Spiros Home Page. Some things youll find here. Rand Spiro.
  • SALES LEAD DYNAMICS  |  FRIDAY, AUGUST 3, 2012
    [Wikipedia] What’s Your Prospecting Plan? – Part I
    Look out for; search for: “the responsibilities of salespeople to prospect for customers” Source: Wikipedia. Prospecting – present participle of pros·pect (Verb). Search for mineral deposits in a place, esp. by means of experimental drilling and excavation. We’re all looking for business. Most of us network.  Your niche.
  • THINK PENNY PACKER  |  FRIDAY, OCTOBER 21, 2011
    [Wikipedia] White Papers and the Buying Cycle
    Wikipedia defines a white paper as an “authoritative report or guide that helps solve a problem…often used to generate sales leads, establish thought leadership, make a business case, or educate customers, channel partners, or investors.” Content Marketing Thought Leadership Marketing
  • VIEWPOINT  |  THURSDAY, JULY 21, 2011
    [Wikipedia] Outbound vs. Inbound: The Risk Management Issue in the Complex Sale
    Companies providing complex, high-investment solutions are facing a significant risk management issue in light of Sirius Decisions and others finding that B2B buyers are self-educating and moving through as much as 70% of the sales funnel before connecting with sales. SQLs and closed deals) at risk. Executive work styles and late adopters.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 30, 2011
    [Wikipedia] Testing for B-to-B Marketers: How hard is it?
    Image via Wikipedia. B-to-B marketers are often guilty of laziness when it comes to testing their communications, whether it’s testing the copy approach, the layout, the offer or the target audience.  Which is a shame, because we really have no idea which motivational offer is going to work better with this audience.
  • BIZNOLOGY  |  MONDAY, AUGUST 19, 2013
    [Wikipedia] Mobile App vs Mobile Website? What’s better for you? 14 decision makers
    Photo credit: Wikipedia. The numbers show marketers are rushing into mobile. The numbers also indicate they are leaping before they look. So, So, if you want to know what’s better for your business: Mobile App or Mobile Website? Forget the tactics, buzzwords and lingo; focus on the needs of your business. Mobile App or Mobile Website? Here
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 16, 2013
    [Wikipedia] 3 Aspects to Consider for a Useful Guest Blogging Link
    Photo credit: Wikipedia. In the world of marketing, it’s all about return on investment (ROI) and getting the most out of your marketing efforts. This is no different in the world of online marketing and search engine optimization (SEO). The Website Linking to You. Two of the main factors are relevancy and audience engagement.
  • PAUL GILLIN  |  SUNDAY, MARCH 17, 2013
    [Wikipedia] Unfair Rap on Gates
    Photo credit: Wikipedia). Bill Gates at the World Economic Forum ,2007. Bill Gates is getting bashed over comments he made that are critical of capitalism, and I think he’s getting a bad rap. For one thing, Gates didn’t trash capitalism in general. Microsoft was his way to make the Foundation real. Related articles.
  • BIZNOLOGY  |  FRIDAY, MAY 11, 2012
    [Wikipedia] Internet Industry Diversions Slow the Pace of Your Progress
    Photo credit: Wikipedia. If you try to keep up with the Internet and social media marketing industry throughout the week, you already know that there is too much information for people to ingest let alone digest (that is unless you don’t have a job or a family or hobbies or a life in general). As for the C-suite shenanigans. Face it.
  • SAZBEAN  |  FRIDAY, MAY 27, 2011
    [Wikipedia] Digging in the Cache – ASCII Art
    See Wikipedia article on ASCII Art for more info. Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history. Way back when (ok, not really that long ago), computers and printers did not have graphics capabilities. While computers (and phones and tablets, etc.) News & Notes
  • BUYEROLOGY  |  SUNDAY, MAY 8, 2011
    [Wikipedia] Content Marketing and Sales Enablement Must Get Married
    Image via Wikipedia. The raging waters of the sales and marketing alignment debate continues to make its’ way through the halls of corporate America.    This is despite recent entrance of social technology enabled systems and processes all professing to be the cure that remedies this debate.     What’s going on? 
  • HUBSPOT  |  TUESDAY, JANUARY 7, 2014
    [Wikipedia] Got Writer's Block? 7 Tips and Tricks to Make Writing Easier
    White , Content Creator at Inbound Marketing Agents. 5) Use Wikipedia as your style guide. instead of diving into a massive style guide, simply look up the phrase in Wikipedia. This post is an excerpt from Content Hacks: 34 Tips and Tricks for Planning and Creating Content. Kathleen Booth , Owner & CEO at Quintain Marketing.
  • SAZBEAN  |  TUESDAY, JANUARY 21, 2014
    [Wikipedia] Consumer Social Sharing
    ” (Photo credit: Wikipedia) The hope and dream of all content creators is that their content will be shared so that it can be seen by more people. Two young girls sharing a plate of spaghetti. Original caption: “I’m not sure Mina knew what she was in for when Viola wanted to share.” Content Social Media
  • B2B MARKETING INSIDER  |  SUNDAY, JUNE 21, 2015
    [Wikipedia] The Two Types Of Brands (And The Entrepreneurs Behind Them)
    gold medal with olympic rings and maple leaf (Photo credit: Wikipedia). Recently, I was having a discussion with  branding expert David Brier  on the sometimes questionable state of brands today. He He laughingly mentioned a client who recently asked, “How did you know? You must have time traveled to know what we’d need.”. Tale of Two Brands.
  • BIZNOLOGY  |  TUESDAY, JULY 14, 2015
    [Wikipedia] Every 2015 presidential candidate is a brand
    Jeb Bush (Photo credit: Wikipedia). Each Presidential candidate is essentially a brand. They develop a special persona which they hope will emotionally appeal to their target audience, they own a distinct brand name (e.g. Jeb Bush or Hillary Clinton), and they make brand promises which they believe are relevant for their constituencies. 
  • DIGITAL B2B MARKETING  |  THURSDAY, JULY 14, 2011
    [Wikipedia] Thought Leadership Marketing is an Oxymoron
    Here is the definition of thought leader provided by Wikipedia: “Thought leader is business jargon for an entity that is recognized for having innovative ideas.&#. Thought leadership is a common marketing topic, but unfortunately thought leadership is not a common outcome of marketing. Thought leadership is expansive. Company 2.
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 5, 2014
    [Wikipedia] Five Free Tools for Startups to Measure Impact of Online Videos
    Photo credit: Wikipedia) There are a lot of fancy tools which are being used by experts to track the progress of their video marketing campaigns. Video camera in action. Most of these tools are very costly (but worth the price!), but are an investment you don’t really need yet. The engagement report is also another treat for marketers.
  • BUYEROLOGY  |  TUESDAY, MAY 11, 2010
    [Wikipedia] Understanding Buyer’s Goal Orientation Key to Understanding Why Buyers Buy
    Image via Wikipedia. The concept of goals has been around for centuries.  Humans   Humans have endeavored to achieve goals for a variety of mundane pursuits to noble purposes.    Here is what Aristotle had to say over 2,000 years ago: “All men seek a goal—success or happiness.    - Aristotle.
  • WRITING ON THE WEB  |  MONDAY, MARCH 7, 2011
    [Wikipedia] 8 Blog SEO Tips for Top Search Results
    Link to definitions on Wikipedia of the most important keywords whenever you can. What are the most important SEO tips for your blog to get good search results? It may be easier than you think to start getting onto the first page for keyword searches. Once I get a Scribe score of 100%, I can pull the publishing trigger with full confidence.
  • B2BBLOGGERS  |  FRIDAY, NOVEMBER 19, 2010
    [Wikipedia] Experimentation Is The New Best Practice
    Take a look at this definition from Wikipedia , pay particular attention to the bolded text. Source: Wikipedia. It is the environment in which you apply the principles that is evolving. The B2B marketing trend that I cover in this article has more to do with your personal approach to marketing than a new technology or B2B social media.
  • SAZBEAN  |  FRIDAY, JANUARY 28, 2011
    [Wikipedia] Thoughts on the History of Social Networking [Infographic]
    From wikipedia : “The first message on the ARPANET was sent by UCLA student programmer Charley Kline, at 10:30 p.m, on October 29, 1969.&# Digital social networking started the day that two computers could communicate with each other and send messages between people. Via: Online Schools What do you think? News & Notes
  • THE FORWARD OBSERVER  |  WEDNESDAY, MAY 28, 2014
    [Wikipedia] Inbound Marketing vs. Outbound Marketing: Magnet vs. Megaphone
    Here’s how Wikipedia defines it: Inbound marketing is promoting a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to bring customers in closer to the brand, where they want to be. Photo Credit: Wikipedia , Megaphone/Magnet: HubSpot
  • BIZNOLOGY  |  TUESDAY, OCTOBER 22, 2013
    [Wikipedia] Google Hummingbird is eHarmony for Search
    Photo credit: Wikipedia. I am back in the dating pool and have really enjoyed hearing everyone’s war stories. ” Google feels the same way. It’s been hard to listen to Google get hurt again and again over the years, “oh, he’s not a bad guy, you just don’t know him like I do.” This is a global market.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 20, 2013
    [Wikipedia] The progression of anchor text
    (Photo credit: Wikipedia). Much like the SEO industry as a whole, strategies for anchor text are always changing. Make sure you are following anchor best text practices to maintain a natural looking backlink profile. One of the most exciting things about being involved in the SEO industry is that it is always evolving.
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 20, 2015
    [Wikipedia] Understand Your Target Market: 3 Steps to Creating Customer Personas
    According to Wikipedia , personas are defined as fictional characters created to represent the different user types that might use a site, brand, or product in a similar way. Your product or service is intended for a particular group of people, right? You may have a grasp on your customers, but how well do actually know them? Location.
  • BIZNOLOGY  |  MONDAY, MAY 27, 2013
    [Wikipedia] 5 Ways to Get the Most From Google+ Communities
    Photo credit: Wikipedia. Many of you have wondered whether Google+ makes sense for your marketing, but some of you have taken the plunge, whether it is because you believe that Google+ users are a valuable part of your audience, or because you think that its effect on search rankings is a game-changer. image credit: global web index.
  • MARKETING ACTION  |  THURSDAY, MAY 1, 2014
    [Wikipedia] Agency Enjoys 100% Growth with Act-On Marketing Automation
    Bevel Gear” image source: Wikipedia. For every successful business, there comes a time when shaking things up is necessary to stay competitive. For marketing agency, CoreElement , that time was two years ago. Based in Cleveland, Ohio, CoreElement helps industrial manufacturers grow their sales. And it worked well. How did CoreElement do it?
  • B2B MARKETING ONLINE  |  FRIDAY, AUGUST 20, 2010
    [Wikipedia] If Facebook was a country.
    I'm happy show working workings if anyone is really interested; source of stats are IMF country tables (via Wikipedia) and reported Facebook figures from various newsfeeds) and I've taken revenue to be the same as GDP). I'm sure everyone now knows that if Facebook was a country, it'd be the third largest in the world. But. 1.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 9, 2012
    [Wikipedia] How Does Your Brand Experience Translate in Social Media?
    According to Wikipedia, who quote the American Marketing Association, the definition of a brand is a “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”
  • BIZNOLOGY  |  TUESDAY, MARCH 27, 2012
    [Wikipedia] Answers to Your Google+ for Business Questions, Part 1
    Google plus one (Photo credit: Wikipedia). There were so many great questions that were asked in chat during my recent webinar, Google+ for Business , that I broke them into parts.  Here’s part 1 and I hope I have answered your questions. And than you for attending as well as reading now. Q: Can we download the presentation?
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JULY 11, 2008
    [Wikipedia] Effective collaboration with wikis | DavePress
    MediaWiki - the platform that Wikipedia, amongst many other wikis, runs on - is probably the best of the free self-hosted options. Here’s a suggestion for a tenth point: Don’t try to re-create Wikipedia. Wikipedia has been a great poster child for mass collaboration and wiki technology. About. Projects. Resources.
  • BIZNOLOGY  |  FRIDAY, MARCH 28, 2014
    [Wikipedia] Internet of things and real time planning, or how devices talk and plan ahead
    (Photo credit: Wikipedia). In advertising and media, two of the fancier trends are the ability to answer and understand when consumers talk about it in real time. It seems really interesting that our actions start being the trigger to get kind of personalized ads and experience something we like. But in our days we go to the next level.
  • LEADER NETWORKS  |  THURSDAY, OCTOBER 6, 2011
    [Wikipedia] Fashion & Social Media: Power to the People or the Publisher?
    As a bubbling spring of fashion trivia, I was thrilled when I saw the "updates" feature on the navigation bar -- believing I could finally put my facts to good use by adding them to Voguepedia the way topic enthusiasts do on Wikipedia. Who doesn't love fashion? One of the most beautiful things about fashion is it's a participatory sport.
  • BIZNOLOGY  |  WEDNESDAY, JULY 24, 2013
    [Wikipedia] Wake up to the Internet of Things
    Photo credit: Wikipedia. There is a great deal of talk about the Internet of things and how it will create an unimaginable number of connections between everyday devices. How will this explosion of connectivity change our businesses and social institutions? We see this everywhere. Privacy, for all practical purposes, is gone. Scary? Absurd?
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 19, 2013
    [Wikipedia] Link-Builders versus Content Marketers
    If you don’t feed Google what it wants, Google will choose Google+, Yelp, Wikipedia, or the news instead of you, your products, and services. Like Reece’s, link-builders and content marketers need to combine forces because they’re two great tastes that taste great together. And self-promotion. And shamelessness. SEO is Dead.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 12, 2012
    [Wikipedia] The Business Case for Irrelevance
    Oh, and Wikipedia’s definition of an elephant, which common sense might have expected to come out at the top. By {grow} Community Member Paul Mayze. Algorithms are the magic of the Internet. Algorithms are the most closely guarded secrets of the internet giants. Suppose I Google “elephant.” Try it yourself. worry that.
  • SAZBEAN  |  TUESDAY, MAY 14, 2013
    [Wikipedia] Facebook Works for B2B Too
    facebook engancha (Photo credit: Wikipedia) As a Business-to-Business (B2B) company, you may feel like you have to uphold a very professional image, so Facebook doesn’t make sense for you. Or that your prospective customers won’t be on Facebook because it’s clearly for kids and grandparents. What about you? News & Note
  • BIZNOLOGY  |  FRIDAY, MARCH 7, 2014
    [Wikipedia] Five tips for using email as a lead generating machine
    (Photo credit: Wikipedia). As marketing tools go, email is definitely not “sexy” anymore the way social media is now. That doesn’t mean that email marketing isn’t worthwhile though. Done right, it can still be a powerful tool for lead generation. Leads are the metric that marketers live and die on because leads mean money. Nail the landing.
  • B2B MEMES  |  MONDAY, NOVEMBER 14, 2011
    [Wikipedia] A Word Every Publisher Should Know
    For those unfamiliar with the term, Wikipedia defines it nicely: “a derivative object that retains ornamental design cues to a structure that was necessary in the original.” Skeuomorph. It’s one of those words you have to look up several times before you can remember it. Why should publishers care about skeuomorphs?
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 24, 2008
    [Wikipedia] Rensselaer Polytechnic Institute Tetherless World Constellation Launch Event - June 11, 2008
    “Washington, Wikipedia, and Web 3.0: Rensselaer and the Tetherless World Research Constellation are partnering with one of the most widely read technology blogs in the world, ReadWriteWeb , to help engage the entire Web community in this interactive event. The most popular questions will drive the discussion at the June 11 debate.
  • BIZNOLOGY  |  TUESDAY, JULY 17, 2012
    [Wikipedia] Reddit is the 800-pound Gorilla in the room
    This is the same thing going on on Wikipedia and on message boards as well; however, unlike message boards, reddit ends up being mentioned in my  RSS  and mainstream news feeds almost every day these days. Image via CrunchBase. reddit  is the 800 pound Gorilla in the room and has been for years. Not so anymore. Consider yourself warned.
  • BIZNOLOGY  |  THURSDAY, MARCH 10, 2011
    [Wikipedia] "My exec doesn't understand search marketing!"
    Image via Wikipedia. hear that complaint all the time. You know how effective search marketing is. You know what it could mean to your business. You're excited about getting it done. You want to be #1 for those keywords. You can practically see those Web analytics reports showing streams of traffic fighting to get to your site.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 21, 2012
    [Wikipedia] What is SEO? 10 Free SEO Videos for Beginners
    We’d like to help beginners to wrap their heads around the SEO concept and according to Wikipedia 60% of the general population are visual learners. What is SEO ? Data from Google’s Keyword Tool tells us that as of today, people search for this term 18,000 times per month. What Is Search Engine Optimization / SEO. Year : 2011. Minutes.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 29, 2012
    [Wikipedia] Five Ways to “Get Real” With B-to-B Social Media
    You can set up a listening post using tools like Radian6, or simply set up an RSS feed from sources like blogs, Twitter, LinkedIn, Focus, Quora, YouTube and Wikipedia, so you can keep current with what’s being said in your field. Image by Getty Images via @daylife. Today, 89% of B-to-B marketers in the U.S. What should I be doing,” they ask. 
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 11, 2014
    [Wikipedia] 5 of my favorite productivity apps
    So, I bill Wikipedia Management differently than I do ORM or SEO or SEM or influencer outreach or social media strategy. While I aspire to build Gerr.is It makes my head swim. It makes your head swim. Robots will enslave us all; however, until then, they make it possible to get quite a lot done on one’s own. An army of one, if you will.
  • THE FORWARD OBSERVER  |  TUESDAY, JUNE 2, 2015
    [Wikipedia] What B2B Marketers Can Learn About Lead Generation From Costco
    According to Wikipedia , “information asymmetry deals with the study of decisions in transactions where one party has more or better information than the other.” Are you struggling to generate leads without creating content to attract them? You're doing it the hard way. Take a cue from Costco samples. Like a salesperson. Or a CEO. Price.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 13, 2014
    [Wikipedia] How B2B marketers can turn Facebook into a lead generating machine
    (Photo credit: Wikipedia). Researchers at Princeton University recently released a study suggesting that Facebook is about to disintegrate and collapse within the next couple years due to a mass user exodus. To misquote Mark Twain, “rumors of Facebook’s death are greatly exaggerated.”. But wait, you thought Facebook was only for B2C brands?
  • SAVVY B2B MARKETING  |  TUESDAY, MARCH 20, 2012
    [Wikipedia] Business Podcasting: How to and ROI
    If you're not familiar with podcasting, Wikipedia defines it as follows: A podcast is a type of digital media consisting of an episodic series of files (either audio or video) subscribed to and downloaded through web syndication. What can a podcast do for your business? The answer might surprise you. The results can be impressive.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 30, 2010
    [Wikipedia] What's a Facebook fan worth?
    Image via Wikipedia. I've had a few clients ask me recently what a Facebook fan is worth. hate seeing the crestfallen looks on their faces when I tell them, "Zero." They are immediately puzzled, however, because they know that I am an advocate of using social media for marketing. Let me explain myself. But these products are the exceptions.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 2, 2013
    [Wikipedia] How does your team get digital marketing training?
    Photo credit: Wikipedia. Most of you know that I do a lot of training work, both for individuals and companies, and it has struck me recently that there might not be enough choices in how companies train their teams. In this business, you all know that constant learning is essential. The good ones include exercises that cement the learning.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 15, 2011
    [Wikipedia] What does “Do It Wrong Quickly” really mean?
    Image via Wikipedia. I was privileged to keynote the Webdagene event here in Norway this morning, and they requested that I talk about “ Do It Wrong Quickly Marketing &# (link to slides), which I was happy to do. But that’s not me. (I swear.). But what I noticed is that many people were paralyzed by the fear of doing things wrong.
  • SYNECORE  |  MONDAY, JANUARY 14, 2013
    [Wikipedia] Will 3D Printing Change Manufacturing as We Know It?
    Wikipedia ), 3D printing is an “additive” manufacturing process for making three-dimensional solid objects from a digital model. Imagine loafing about on a quiet Saturday afternoon perusing Amazon.com for a sleek new pair of shoes; ahh yes, that perfect pair of pink pumps. Sounds cool enough. But what the heck is 3D printing? WHAT A CAD!
  • BIZNOLOGY  |  TUESDAY, MARCH 6, 2012
    [Wikipedia] Get Over Social Media Writer’s Block
    Image via Wikipedia. We’ve all had it. Writer’s block. You need to write something and there’s nothing there. No idea. Nothing seems like the right approach. Why does it happen? Who told you that? It never needs to be perfect. Besides, it’s not like your words will be etched in stone. So don’t worry.
  • BUYEROLOGY  |  THURSDAY, MAY 12, 2011
    [Wikipedia] Reinvent B2B Sales With Buyer Personas
    Image via Wikipedia. Without question, while B2B Marketing is focused on developing its new prominence in the early stages of the buying cycle via content strategy and content marketing, B2B Sales is caught flat-footed on how to adapt to changing buyer behaviors.    How can B2B Sales begin to reinvent themselves starting today? 
  • BUYEROLOGY  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Wikipedia] The 4 B’s of Buyer Experience Innovation (2nd Rendition)
    Image via Wikipedia. Many executives, in particular those of B2B and service oriented organizations, are faced with the challenge of having to rethink how to succeed in today’s digital age.    Viewing what each function is capable of in isolation and missing the harmonizing around the buyer experience.  Buyer Insight.
  • SAZBEAN  |  MONDAY, APRIL 21, 2014
    [Wikipedia] How Typography Affects Your Internet Marketing
    English: Example of Tahoma typeface (Photo credit: Wikipedia). Suvir Mirchandani, a teenager from Pittsburgh, recently came up with a way to save the government a lot of money. No, it doesn’t involve massive cuts to social programs or reductions in military spending. Overview of Typesetting. point Arial bold is an example of a font.
  • SAZBEAN  |  TUESDAY, MAY 17, 2011
    [Wikipedia] Using Game Mechanics to Increase Engagement & Participation
    World of Warcraft, an online MMORPG (massively multiplayer online role playing game) — think D&D online, has over 12 million players (according to Wikipedia ). Gamification isn’t about building games (necessarily), it’s about using aspects of games that people find enticing. Popularity of Gaming. Motivations Differ.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Wikipedia] Are You Promoting Yourself as a Digital Marketer?
    Dan Schawbel, author and public speaker (Photo credit: Wikipedia). mean that they are seriously working at far below what they are capable of–or they have not been working for months on end. One of the things that I tell them to do is to Promote Yourself , which is the title of Dan Schawbel’s new book. Think about it.
  • BIZNOLOGY  |  MONDAY, APRIL 23, 2012
    [Wikipedia] Looking for a job? Why aren’t “job creators” finding you, instead?
    Photo credit: Wikipedia. Several clients of mine have recently filled search marketing, social media marketing and community management positions. I’ve been reviewing stacks of resumes from scores of candidates representing the full spectrum of skills and experience. What is it? The first product you must market is you.
  • SYNECORE  |  WEDNESDAY, FEBRUARY 4, 2015
    [Wikipedia] A Brief History of Responsive Web Design
    Wikipedia defines RWD as “an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices.” To fully understand why we have RWD and why it is a big deal, it’s helpful to know a little bit of the history behind it.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 28, 2015
    [Wikipedia] This Is the Real Secret to Unleash Your Content Marketing Creativity
    Sources:   Wikipedia  and LaskerFoundation.org. If you have ever wanted to tap into the power of content marketing, but have felt held back because of a lack of creativity, then you are going to want to read this post today. In it, I will reveal the way that even the most uncreative person can come up with  some great content marketing ideas.
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 15, 2012
    [Wikipedia] SEO Basics for Small Business Professionals: 2 Steps Anyone Can Do
    Image: Wikipedia ). 2 Steps Anyone Can Do" alt=" SEO Basics for Small Business Professionals: 2 Steps Anyone Can Do" />. Steps Anyone Can Do" width="228" height="166" /> If you’re a small business professional, you may end up doing a lot of your website updating yourself. This article explains the basics. Links.
  • SMALL MANUFACTURER BLOG  |  SUNDAY, NOVEMBER 7, 2010
    [Wikipedia] QR Codes Have Potential But Not So Easy to Use
    According to Wikipedia, “a QR Code is a matrix barcode (or two-dimensional code), readable by QR scanners, mobile phones with a camera, and smartphones. Tweet. I’ve noticed people on Twitter talking about QR codes, so of course they popped out at me while I perused the November 15, 2010 issue of Fortune. What is a QR Code? uh no.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 28, 2010
    [Wikipedia] Do Your SEO Tactics Work for Everyone?
    Image via Wikipedia. In my speech at SMX Stockholm today, I challenged the audience of mostly search professionals to think about what they are doing, whether it breaks the search engines' rules or not.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 28, 2015
    [Wikipedia] 4 Promotion Strategies Used by the Best Business Bloggers
    Wikipedia defines Influencer marketing as a form of marketing in which focus is placed on specific key individuals (or types of individuals) rather than the target market as a whole. Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. For example: ?80% 44% of business bloggers have more than two blogs.
  • BIZNOLOGY  |  FRIDAY, AUGUST 9, 2013
    [Wikipedia] 6 Tips for Making Your Content More Shareable
    Photo credit: Wikipedia. I’ve been writing pithy columns like these for a long time. And there will always be a place for short-form writing, as well as longer articles and stories, whether it is published on the Internet, on paper or both. But on the Internet, time is money. You can bemoan this fact, or you can adapt. Slideshows rock.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 24, 2011
    [Wikipedia] Internet Marketing Grinders Are Winners
    Image via Wikipedia. by Frank Reed. First of all, for you folks in New England that refer to a sub or a hoagy as a "grinder," this is not about that. You can probably come up with a few funny images or comments and you are more than welcome to share them in the comments section. Internet Marketing Internet marketing
  • ENGAGE  |  FRIDAY, AUGUST 5, 2011
    [Wikipedia] If Your Website Burst into Flames, What Would You Keep?
    Wikipedia defines the phenomenon: The term “analysis paralysis&# or “paralysis of analysis&# refers to over-analyzing (or over-thinking) a situation, so that a decision or action is never taken, in effect paralyzing the outcome. And it ends up being very cluttered. It’s the web, after all. It’s virtually limitless.
  • BIZNOLOGY  |  MONDAY, OCTOBER 8, 2012
    [Wikipedia] 7 Tips for Getting More Local Website Traffic
    Photo credit: Wikipedia. Establishing a strong web presence is a challenge that every business owner faces. For small businesses in particular, generating local traffic is key. Before you start any website project, you need a reliable place to host it. Without this, your site is likely to go down without warning.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, MARCH 28, 2012
    [Wikipedia] Analysis and Visualization: “Fifteen Minutes Can Save You …”
    Per Wikipedia, this is originally attributed to SCUBA divers, who check each others’ equipment prior to a dive. Vida Tamoshunas. The GEICO commercials came to mind as a perfect metaphor. If you can save 15% on insurance in 15 minutes, then why not improve your analysis by 15% in 15 minutes? What can you do in 15 minutes?
  • PAUL GILLIN  |  FRIDAY, JUNE 4, 2010
    [Wikipedia] Weinberger Wisdom
    For example, on Wikipedia you can always find out why an item of information is there. My definition of a good speech is one in which the speaker tells you something you already know in a way that you’ve never considered before. That’s why David Weinberger is one of my favorite speakers. Apple is about art. Google is about scale.
  • BIZNOLOGY  |  TUESDAY, JULY 8, 2014
    [Wikipedia] How to be a Google+ success
    It’s sort of like Reddit or Wikipedia like that. It just occurred to me, after spending a week deep-diving into Google+ , that Plus is not a social network — or even a social layer — it’s a global reboot of the message board. If you want to succeed, you need to forget about your friends and your family. Goodbye !
  • WRITING ON THE WEB  |  MONDAY, MARCH 17, 2014
    [Wikipedia] How to Research Content for Your Expert Ebook
    Wikipedia, and other specialized encyclopedia sites. for Your Expert Ebook" src="[link] width="300" height="225" title="How to Research Content for Your Expert Ebook" /> How should you research content in order to write your expert ebook ? The field of online research methods is new and expanding rapidly. The Web is a goldmine.
  • VIEWPOINT  |  MONDAY, SEPTEMBER 19, 2011
    [Wikipedia] The “Keystone” of B2B Corporations isn’t CRM or Marketing Automation
    Thank you Wikipedia). James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. The question which begs to be answered is, “What is the Keystone in the sales and marketing process?” Sales Lead Follow-Up is the Keystone.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 8, 2014
    [Wikipedia] Social business and the competitive landscape
    To those unfamiliar with the coopetition concept, according to Wikipedia: “ Coopetition occurs when companies interact with partial congruence of interests. It used to be relatively easy to determine who was a competitor and who was not. Competitors were, simply put, one’s rivals.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 23, 2011
    [Wikipedia] Digital Marketing Is Direct Marketing
    Image via Wikipedia. We just completed our first Biznology Webinar yesterday and the recording is posted for all to listen to. It features 30 minutes of yours truly explaining how to apply direct marketing principles to everything that you do online. We'll be doing one of these Webinars each month, so we'll have plenty of time to improve.
  • PAUL GILLIN  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Wikipedia] Tribes Rule the Hyper-Social Organization
    The popularity of social networks and collaborative projects like Wikipedia attests to these instincts. I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business&# research at a conference two years ago.
  • BIZNOLOGY  |  TUESDAY, JANUARY 6, 2015
    [Wikipedia] 2015 is the Year of Message Boards and Forums
    Even reddit and Wikipedia can be hostile. In the beginning, the Internet was populated by an infinite number of ad hoc communities. Over the past decade, these safe and private communities have been consumed and subsumed by Facebook, Google, Twitter, Reddit, and others. We live in a post-Snowden world. Who trusts Facebook? No worries.
  • SAZBEAN  |  FRIDAY, MAY 13, 2011
    [Wikipedia] Digging in the Cache – Hamster Dance
    To read more, please see the wikipedia article. Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history. One of the first Internet memes was The Hamster Dance , which was just a website with a bunch of animated pictures of hamsters and a clip of sped up music. News & Notes
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Wikipedia] Content Marketing for Fun and Profit
    Photo credit: Wikipedia. In last month’s post, I took a look at  why search results don’t always align with business results , noting that aligning search results and business results often boils down to connecting two questions: What do you want your customers to do? and What do your customers want to do? This That’s OK.
  • BIZNOLOGY  |  MONDAY, DECEMBER 9, 2013
    [Wikipedia] Customer Service – Your most powerful retention tool or your competitors most powerful acquisition tool?
    (Photo credit: Wikipedia). It is often said that small actions lead to big results – some good and some bad, but the absence of action could create irreparable damage beyond your imagination. So when it comes to taking care of loyal ,profitable customers, why do so many companies pay lip service to the notion that the customer comes first?
  • LEAD VIEWS  |  WEDNESDAY, AUGUST 3, 2011
    [Wikipedia] Marketing Agencies: Adding that ‘Extra’ to Marketing Automation Implementations
    Wikipedia states, DIY is a term used to describe building, modifying, or repairing of something without the aid of experts or professionals. Marketing Automation for long has been pitched as an easy to handle, Do it yourself (DIY) product. Having read the above definition, do you see Marketing Automation platforms fitting the bill?
  • BIZNOLOGY  |  FRIDAY, JUNE 3, 2011
    [Wikipedia] Wanna Play "Guess What Brands I Hate Today"?
    Image via Wikipedia. by Frank Reed. Over the past two days I have been caught in a technology alternate universe. It's the one where reality happens. It's the one where hype laps the truth on a regular basis. It's the one where "experts" don't know what they are talking about.
  • THE FORWARD OBSERVER  |  TUESDAY, DECEMBER 24, 2013
    [Wikipedia] How B2B Marketers Can Use Social Proof To Bag More Leads
    This effect is prominent in ambiguous social situations where people are unable to determine the appropriate mode of behavior, and is driven by the assumption that surrounding people possess more knowledge about the situation." – WIKIPEDIA. Artillery B2B Marketing Blog > The Forward Observer. Here''s how your social proof can take flight.
  • BUYEROLOGY  |  FRIDAY, MARCH 25, 2011
    [Wikipedia] Four Challenges Market Research Faces Today
    Image via Wikipedia. Market research today finds itself in somewhat of a quandary. Mostly, it is a field that is trying to remain relevant amidst the sea of changes taking place in marketing and sales today in the new digital and buyer experience economy. What are the some of the challenges that face market research?
  • BIZNOLOGY  |  TUESDAY, JUNE 28, 2011
    [Wikipedia] How do you coordinate social media in a large organization?
    Image via Wikipedia. In my presentation on Sunday to the IEEE Board of Directors on organizational social media, I got a great question from a member of the board, "Our organization is not like the others that you've worked with. We have many local chapters that we can't order around. How can we work with them to succeed in social media?".
  • BIZNOLOGY  |  FRIDAY, MARCH 30, 2012
    [Wikipedia] Wanted: Social Media Reality
    Christopher Wilder (Photo credit: Wikipedia). This post is coming into existence purely based on my own personal feelings and positions regarding social media. This is not a treatise on the nature of the social media space. It’s not a predictor of the future of social media. It’s not a rant for or against social media.
  • THE FORWARD OBSERVER  |  MONDAY, AUGUST 25, 2014
    [Wikipedia] Why Website Optimization Trumps Search Engine Optimization
    According to Wikipedia “ Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine''s "natural" or un-paid ("organic") search results.”. Here’s how to do it. The terms search engine optimization and website optimization are often used interchangeably. But they are different.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 18, 2013
    [Wikipedia] 16 case studies prove ROI of mobile marketing
    Photo credit: Wikipedia. Are you paying attention to your mobile marketing yet? After years of being the next big thing, mobile might finally be the current big thing. But there is a big problem–most people don’t know how to prove it. Are you one of them? 85% report an intent to raise their mobile budgets in the near future.
  • BUYEROLOGY  |  WEDNESDAY, JUNE 1, 2011
    [Wikipedia] Social Buyerology: Listening to the Social Buyer
    Image via Wikipedia. This is the third installment of my reflection on Social Buyerology.    The first article, Social Buyerology: Understanding Buyers in the Social Age reflected on the need for a new science of examining buyers in the social age.    Only then will insights be listened to and responded to.
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