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  • BIZNOLOGY  |  THURSDAY, JANUARY 16, 2014
    [Wikipedia] Social media becoming increasingly important in regards to link building
    (Photo credit: Wikipedia). As with most things online, the SEO industry is dynamic and things can move very quickly. Much like the SEO industry which encompasses it, link building is also continuously changing and evolving. SEO Value of Social Signals. Increased Reach and Value for Links. This is important for two reasons.
  • BIZNOLOGY  |  THURSDAY, AUGUST 23, 2012
    [Wikipedia] Are you turning your marketing into PR?
    Photo credit: Wikipedia. Some of you might be scandalized to here me urge you to turn marketing into PR. mean, I have a reputation as someone who is constantly advising people to measure everything they do in terms of sales–the direct marketing playbook–and it’s very hard to do that in public relations.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 11, 2014
    [Wikipedia] 5 of my favorite productivity apps
    So, I bill Wikipedia Management differently than I do ORM or SEO or SEM or influencer outreach or social media strategy. While I aspire to build Gerr.is It makes my head swim. It makes your head swim. Robots will enslave us all; however, until then, they make it possible to get quite a lot done on one’s own. An army of one, if you will.
  • TONY ZAMBITO  |  THURSDAY, MAY 12, 2011
    [Wikipedia] Reinvent B2B Sales With Buyer Personas
    Image via Wikipedia. Without question, while B2B Marketing is focused on developing its new prominence in the early stages of the buying cycle via content strategy and content marketing, B2B Sales is caught flat-footed on how to adapt to changing buyer behaviors.    How can B2B Sales begin to reinvent themselves starting today? 
  • MARKETING ACTION  |  FRIDAY, OCTOBER 31, 2014
    [Wikipedia] 31 Wicked Cool Benefits of Marketing Automation
    Vincent Price and Raven, source: Wikipedia. Traditional Cornish Jack-o-Lantern made from a turnip, source: Wikipedia. Hallowmas. All Souls’ Day. All Hollows Day. All Saints’ Day. All Hallows Eve. Samhain. Hallowe’en. In other words, it’s awesome. Let’s jump-start this broomstick. First, a Brief Walk through History.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 8, 2014
    [Wikipedia] Social business and the competitive landscape
    To those unfamiliar with the coopetition concept, according to Wikipedia: “ Coopetition occurs when companies interact with partial congruence of interests. It used to be relatively easy to determine who was a competitor and who was not. Competitors were, simply put, one’s rivals.
  • BIZNOLOGY  |  TUESDAY, APRIL 23, 2013
    [Wikipedia] Blogger outreach is more PR than social media
    The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. My expertise, however, is online community outreach and engagement. So, what my team and I developed is the equivalent of blogger-brand speed dating.
  • GREAT B2B MARKETING  |  FRIDAY, NOVEMBER 8, 2013
    [Wikipedia] The Biggest Threat to Your B2B Marketing Success
    According to Wikipedia, “Inertia is the resistance of any physical object to any change in its motion (including a change in direction).” Of all the threats to your ability to achieve marketing success, perhaps the most insidious is inertia.  But why do we fail to act? Insufficient knowledge. It’s hard to do what you don’t know how to do.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 7, 2014
    [Wikipedia] Getting back to marketing basics
    (Photo credit: Wikipedia). In the rush to implement the latest social and digital marketing programs, many marketers appear to focus on the communication aspects of their initiatives, often without much thought about the underlying strategy. They cite increases in followers, likes and visits and celebrate their successes. 
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Wikipedia] TruthForce! | How Wiki Software is Changing Communication
    Wiki software--easy-to-use programs that let anyone with Internet access create, remove and edit content on a Web page--first gained popularity thanks to Wikipedia, the user-generated encyclopedia that has come to be hailed as one of the Webs greatest resources. A. A. A. Articles. Issues. Galleries. Files. PrintSearch. About Us. Feedback.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, MAY 11, 2011
    [Wikipedia] Thought Leadership: Marketing Engineering Services with Technical Articles
    Thought leadership is a term that was first coined in 1994, by Joel Kurtzman, editor-in-chief of the Booz, Allen & Hamilton magazine, Strategy & Business. A “thought leader” in business jargon is an entity that is recognized for having innovative ideas (Source: Wikipedia). There is very little to differentiate one from another. Moor
  • BIZNOLOGY  |  THURSDAY, OCTOBER 17, 2013
    [Wikipedia] Miley’s Hot Strategic Mess of Digital Marketing Success
    Photo credit: Wikipedia. Are we past the VMAs yet? Can we stop talking about Miley Cyrus? Well, no. Actually, I want to take a swing. Whatever you think of Miley’s bold moves, you have to agree with her: it was a hot mess, but a strategic hot mess – one that yielded impressive digital marketing results. Sure,
  • BIZNOLOGY  |  THURSDAY, OCTOBER 24, 2013
    [Wikipedia] 3 Tips to Help Content Marketers Understand Sales Cycles
    Photo credit: Wikipedia. Content marketing takes time and effort. When marketers don’t see results, determining the return on investment isn’t easy. If you’re constantly struggling with your business blog and exasperated with the lack of qualified leads, you may be missing key points in your content strategy. Mid-market.
  • BIZNOLOGY  |  MONDAY, DECEMBER 9, 2013
    [Wikipedia] Customer Service – Your most powerful retention tool or your competitors most powerful acquisition tool?
    (Photo credit: Wikipedia). It is often said that small actions lead to big results – some good and some bad, but the absence of action could create irreparable damage beyond your imagination. So when it comes to taking care of loyal ,profitable customers, why do so many companies pay lip service to the notion that the customer comes first?
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, MARCH 28, 2012
    [Wikipedia] Analysis and Visualization: “Fifteen Minutes Can Save You …”
    Per Wikipedia, this is originally attributed to SCUBA divers, who check each others’ equipment prior to a dive. Vida Tamoshunas. The GEICO commercials came to mind as a perfect metaphor. If you can save 15% on insurance in 15 minutes, then why not improve your analysis by 15% in 15 minutes? What can you do in 15 minutes?
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 4, 2012
    [Wikipedia] Publishing is dying because marketers are the new publishers
    Wikipedia has crushed them all. Image by Getty Images via @daylife. Every time I come to New York City, I see the same scene. At the subway stations and on the street, I pass multiple people yelling, “AM New York” to passersby, as they attempt to hand out free newspapers to commuters. But very few people take them. cookbook.
  • GREAT B2B MARKETING  |  THURSDAY, JUNE 6, 2013
    [Wikipedia] Five Ways You Can Get Big Value from LinkedIn
    Top of mind awareness (TOMA) is so important that Wikipedia actually has a definition: “The first brand that comes to mind when a customer is asked an unprompted question about a category.”  I talk about social media quite a bit in my blog posts, articles and conference presentations.  You might even go viral. 
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 20, 2012
    [Wikipedia] How familiar are you with your customers?
    Photo credit: Wikipedia. Yes, I know that you know your business. And maybe you’ve even done some market research. If you listen in social media, give yourself a gold star. Oh sure, we’ve talked to them and run focus groups and looked at our Web analytics. You  have done all those things, haven’t you?) If not, why not?
  • B2B MARKETING ONLINE  |  MONDAY, JUNE 7, 2010
    [Wikipedia] Business travel loses its lustre
    Image via Wikipedia If the last 18 months has taught us anything, it is that the world is a lot less of a certain and safe place than we thought it was. The removal of certainty has also been evident in the business world. Whilst the airlines have to rethink their business plans, companies are rethinking their meetings policies.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Wikipedia] B2B Sales Enablement: Using B2B Sales Optimization Dashboards
    Wikipedia defines Sales Enablement as “…the process of arming an organization’s sales force with access to the insight, experts, and information that will ultimately increase revenue.” It’s focused on enabling a sales force to excel. And that will, as Wikipedia says “…ultimately increase revenue.”. George Hollister. Tweet This!
  • B2B MARKETING TRACTION  |  FRIDAY, DECEMBER 7, 2012
    [Wikipedia] Are QR Codes Redonkulous for B2B Marketing?
    ” From Wikipedia, the free encyclopedia. I get QR codes in real estate or retail. I think there is a use in B2B marketing for QR codes. The problem is they are often poorly implemented. Or, you pass a house for sale and, as usual, the flyers are all gone. But what’s the value in B2B marketing?
  • BIZNOLOGY  |  MONDAY, FEBRUARY 17, 2014
    [Wikipedia] Hindsight 20/20 Series: 4. Your social business platform as a shopping mall
    Boxing Day at Eaton Center (Photo credit: Wikipedia). Wikis: they showed the potential behind a more “social” model of authorship, and Wikipedia is still proof that the model can be very effective under ideal conditions. Most of them never enjoyed the sustained success of Wikipedia in the corporate world.
  • SYNECORE  |  WEDNESDAY, DECEMBER 23, 2015
    [Wikipedia] A Digital Marketer's Christmas Wish List
    After all, according to Wikipedia , Branson’s nickname is “Old Beardie”—talk about a layup! Ah, it’s that time of year again, Christmas—a time when children of all ages and dispositions take a moment to count their blessings and pencil out all the things they want from dear old Santa Claus. Nick now more than ever. Here goes. Bummer, dude.
  • BIZNOLOGY  |  TUESDAY, MARCH 27, 2012
    [Wikipedia] Answers to Your Google+ for Business Questions, Part 1
    Google plus one (Photo credit: Wikipedia). There were so many great questions that were asked in chat during my recent webinar, Google+ for Business , that I broke them into parts.  Here’s part 1 and I hope I have answered your questions. And than you for attending as well as reading now. Q: Can we download the presentation?
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 19, 2013
    [Wikipedia] Link-Builders versus Content Marketers
    If you don’t feed Google what it wants, Google will choose Google+, Yelp, Wikipedia, or the news instead of you, your products, and services. Like Reece’s, link-builders and content marketers need to combine forces because they’re two great tastes that taste great together. And self-promotion. And shamelessness. SEO is Dead.
  • CONFLUENT FORMS  |  MONDAY, DECEMBER 10, 2012
    [Wikipedia] Develop a user-centric content strategy instead of worrying about SEO
    We find this exceedingly amusing, especially when we demonstrate that yes, our websites are being found for most of our major keywords ( we're #2 behind Wikipedia for "rfp" and "request for proposal"). We don't like talking about Search Engine Optimization (SEO), nor do we like focusing on it in any significant way as it's own service.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 27, 2011
    [Wikipedia] How to pitch a blogger
    Image via Wikipedia. So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? We at Abraham Harrison have been doing it successfully for almost five years now, so we think we know a thing or two about it. Just how do you pitch a blogger? Who is spitting mad?
  • WRITTENT  |  WEDNESDAY, MAY 1, 2013
    [Wikipedia] 14 Blog Writing Tips for Creating SEO-Friendly Blog Posts
    Linking out to authoritative, trustworthy websites like Wikipedia, known thought leaders in the field, or any domain ending in.edu or.gov creates a better user experience and shows search engines you truly want to help searchers. After all, if you’re not getting traffic, you’re not getting engaged readers or leads, either. Publish Regularly.
  • BIZNOLOGY  |  MONDAY, AUGUST 19, 2013
    [Wikipedia] Mobile App vs Mobile Website? What’s better for you? 14 decision makers
    Photo credit: Wikipedia. The numbers show marketers are rushing into mobile. The numbers also indicate they are leaping before they look. So, So, if you want to know what’s better for your business: Mobile App or Mobile Website? Forget the tactics, buzzwords and lingo; focus on the needs of your business. Mobile App or Mobile Website? Here
  • SAZBEAN  |  FRIDAY, JANUARY 24, 2014
    [Wikipedia] Connecting Content to Your Audience
    Photo credit: Wikipedia) We all want our target audience to consume the content we create — why else would we create it? John Donne, one of the most famous Metaphysical Poets. People consume content that resonates with their needs and wants. They like companies that provide solutions to their problems. Content Marketing Social Media
  • SAZBEAN  |  TUESDAY, JANUARY 21, 2014
    [Wikipedia] Consumer Social Sharing
    ” (Photo credit: Wikipedia) The hope and dream of all content creators is that their content will be shared so that it can be seen by more people. Two young girls sharing a plate of spaghetti. Original caption: “I’m not sure Mina knew what she was in for when Viola wanted to share.” Content Social Media
  • SAZBEAN  |  WEDNESDAY, MAY 22, 2013
    [Wikipedia] When Corporate “Policies” Get In The Way of Passionate Customers
    Deutsch: Ein Glas Nutella-Nussnougatcreme (Photo credit: Wikipedia) Every brand and company hopes to have customers so passionate that they want to celebrate their love with a special day.  Or do they? When a company’s policies of protecting the brand get in the way of such enthusiasm, what is the cost? What do you think?
  • SAZBEAN  |  TUESDAY, MAY 7, 2013
    [Wikipedia] The Challenge of Producing Quality Content
    English: Slalom race in urban street Italiano: Corsa slalom in strade urbane (Photo credit: Wikipedia) As we all know, producing quality content takes quite a bit of time and effort. Something I’m going to think about and consider carefully. What about you? There’s only one answer to the content quality problem. News & Notes
  • SAZBEAN  |  THURSDAY, MARCH 8, 2012
    [Wikipedia] 8 Marketing Experts Discuss Social Media Surprises & Planning for 2012
    Image via Wikipedia. I am proud & humble to be among such rock stars. My surprise with mobile in 2011 wasn’t just that people were using their phones more often, we’ve known that for awhile, but that there was such an explosive growth in the use of smartphones and tablets. Industry Experts on Social Media. News & Notes
  • TONY ZAMBITO  |  FRIDAY, MARCH 25, 2011
    [Wikipedia] Four Challenges Market Research Faces Today
    Image via Wikipedia. Market research today finds itself in somewhat of a quandary. Mostly, it is a field that is trying to remain relevant amidst the sea of changes taking place in marketing and sales today in the new digital and buyer experience economy. What are the some of the challenges that face market research?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 29, 2012
    [Wikipedia] Creating an inclusive social media event
    Our favorite apps like Wikipedia were built by volunteers. A few years ago, I was speaking at a social media event in New York. student wrote me and said, “I would love to come to meet you but I can’t afford the $375 ticket!” And because the events are usually in New York or L.A., Networking opportunities were limited.
  • SYNECORE  |  THURSDAY, AUGUST 8, 2013
    [Wikipedia] Let's Party: How to #Twitterview
    According to Wikipedia, the first twitterview came two years after the social channel’s inception in 2006 from a rather unexpected source. A Twitterv- a Twitter what? What the hell is that? assured him it was not a sinister plot to trap him in and inescapable social media blunder. Twitterviews aren’t anything new. Pretty sweet, right?
  • BIZNOLOGY  |  MONDAY, AUGUST 5, 2013
    [Wikipedia] The Cambrian Explosion and our obsession with “the next big thing”
    Photo credit: Wikipedia. You’ve heard it before, perhaps with different words. Gartner defines the “Nexus of Forces” as being “the convergence and mutual reinforcement of social, mobility, cloud and information patterns that drive new business scenarios.” There are plenty of possible explanations for the above.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Wikipedia] What makes an effective knowledge worker? (Gurteen Knowledge)
    Books Amazon.com Books Wikipedia Collegiate Dictionary Collegiate Thesaurus Daypop Google Google Images Gurteen Hotbot HyperDictionary Translate to French Translate to German Translate to Italian Translate to Portuguese Translate to Spanish Yahoo. The Gurteen Knowledge Website. Altavista Amazon.co.uk Weblog Entry. Posted By David Gurteen.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 22, 2014
    [Wikipedia] How much content is enough for effective content marketing?
    (Photo credit: Wikipedia). How often should I blog? Do I really need to post to Twitter every hour? Does it matter whether my content is original or aggregated or repurposed? And what’s the difference, anyway?). We hear these questions from clients as part of almost every content marketing engagement we undertake. Size Does Matter.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 3, 2013
    [Wikipedia] Embrace your inner realtor when selling social media
    I daresay that realtors were the world’s first social media marketers — well before the Internet ever existed. Social networks predated the Internet and real estate agents have always been exemplary manifestations of shameless self-promoters while still being able to build reputation , trust, and confidence over time. So, what about you?
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 20, 2012
    [Wikipedia] Blow Out Content Marketing and Lead Social Conversations with Content Curation
    Content Curation: What it is and Why it is Hot As defined by Wikipedia , “curation is generally the selection of, care for and presentation of the objects entered into a collection, whether that collection is physical (such as items in a museum) or digital (such as entries in Wikipedia).  There are many types of curation. 
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 3, 2012
    [Wikipedia] Copyright expert Nicholas Wells on the newest Google Bowling
    Photo credit: Wikipedia. How can a lawyer explain Google Bowling? Nicolas Wells is not your ordinary lawyer, that’s how. He has been practicing intellectual property law for eight years, founding a boutique law firm in 2009 that handles technology and intellectual property issues, with offices in New York and Salt Lake City. 
  • BIZNOLOGY  |  THURSDAY, MARCH 15, 2012
    [Wikipedia] Use Lifetime Customer Value to Measure Social Media
    Image via Wikipedia. When businesses evaluate social media marketing initiatives, they want to know how many new customers social media will attract to their businesses. But, social media marketing is all about relationships. So perhaps evaluating an investment in social media marketing by looking at new customers is the wrong metric.
  • SYNECORE  |  WEDNESDAY, DECEMBER 12, 2012
    [Wikipedia] Case Study: Using Integrated Digital Marketing to Sell Old Books
    Heck, Strand even has a Wikipedia page. Sometimes cutting-edge marketing is found in the unlikeliest of places. This past weekend, CNN Money ran a story about Strand Bookstore , located in the East Village of NYC. Curious, I checked out the company’s online profile and was duly impressed. VISUAL AND INTERACTIVE. Pretty slick. Nice touch.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, FEBRUARY 5, 2014
    [Wikipedia] Break Through the Content Clutter with Cool Infographics
    Don’t list the news article or wikipedia entry where you found the information. Infographics are key to many B2B companies’ content marketing efforts. Randy Krum is the president of InfoNewt and the author of the new book, Cool Infographics. Randy answered the following questions about the business of infographics. Infographic.
  • HUBSPOT  |  TUESDAY, AUGUST 18, 2015
    [Wikipedia] Why Your Memory Sucks: The Science of Remembering in the Internet Age
    Ever found yourself in one of those Wikipedia black holes, where you go in looking up the name of a Russian prime minister and emerge, hours later, having read through the entire history of the Russian Revolution? Take a second and think about the three most important people in your life. Got 'em? Our attention spans have become shorter.
  • SYNECORE  |  TUESDAY, MAY 14, 2013
    [Wikipedia] Why I’ve Got My Head Stuck in the Google Cloud
    “Life gets a bit easier when your Google products work well together…” I couldn’t have said it better myself. Finally accepting the reality of these truths, I decided to dive in to the Google Cloud headfirst; here’s what I found. DOES IT COME WITH CHROME? You can’t get much more streamlined than that. WANT GOOGLE NOW. and 4.2 DATA DRIVEN.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 3, 2011
    [Wikipedia] Is there still room for new social networks?
    Image via Wikipedia. If you’re like me, you probably remember a period not too long ago when you couldn’t open your e-mail without getting another invitation to join a new social network. The business results of all those social networks indicate that you responded the same way that I did, which is to ignore those invitations.
  • BIZNOLOGY  |  THURSDAY, APRIL 26, 2012
    [Wikipedia] Perform a Link Audit to Monitor Link Building Efforts
    Photo credit: Wikipedia. Link building is a huge part of an SEO campaign. Inbound links to a website convey trust and the search engines take that into consideration as part of their ranking algorithm. link audit is best done manually. The first step to conducting a link audit is to use a tool like Link Diagnosis.
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 2, 2014
    [Wikipedia] How Bacon Can Improve Your Marketing
    There is even a Wikipedia entry titled “Bacon mania,” examining the rise of bacon obsession and how it’s led to all-time high sales–$4 billion in 2013, MarketWatch reports. If you’ve been paying attention, you may have noticed that bacon has taken over…well, everything. Every restaurant offers a special bacon meal, including sundaes. PPC ads.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 20, 2013
    [Wikipedia] The progression of anchor text
    (Photo credit: Wikipedia). Much like the SEO industry as a whole, strategies for anchor text are always changing. Make sure you are following anchor best text practices to maintain a natural looking backlink profile. One of the most exciting things about being involved in the SEO industry is that it is always evolving.
  • WRITING ON THE WEB  |  TUESDAY, JUNE 8, 2010
    [Wikipedia] Why Use Twitter, Facebook & LinkedIn for Content Marketing?
    For an interesting overview of how Facebook got started in a dorm at Harvard, read the story on Wikipedia , it’s interesting. Read their story here on Wikipedia. Content Marketing?" alt=" Why Use Twitter, Facebook & LinkedIn for Content Marketing?" />. Content Marketing?" Facebook claims over 400 million active users.
  • B2B MEMES  |  MONDAY, NOVEMBER 14, 2011
    [Wikipedia] A Word Every Publisher Should Know
    For those unfamiliar with the term, Wikipedia defines it nicely: “a derivative object that retains ornamental design cues to a structure that was necessary in the original.” Skeuomorph. It’s one of those words you have to look up several times before you can remember it. Why should publishers care about skeuomorphs?
  • BIZNOLOGY  |  MONDAY, JULY 30, 2012
    [Wikipedia] Prospecting to IT Buyers: How Nine Data Vendors Stack Up
    Photo credit: Wikipedia. Buyers of information technology (IT) are one of the most valued audiences targeted by business marketers.  Globally, these professionals spend $3.6 Nine vendors graciously participated in our study—specifically, Data.com, D&B, Harte-Hanks, Infogroup, Mardev-DM2, NetProspex, Stirista, Worldata, and ZoomInfo. 
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Wikipedia] Grow Your Wiki
    Wikipedia. Stewart Mader compares organizational and public wikis (Wikipedia vs. enterprise wiki), offers several examples of organizations actively using wikis today, and outlines the main business drivers and use cases inside organizations. About. Services. Contact. Archives. 21 days of wiki adoption. 9rules. adsense. advertising.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 25, 2015
    [Wikipedia] This Brand Is Tickled Pink, Literally
    Photo credit: Wikipedia. For example, according to the  Logo Design Guru , black can represent  authority, power  and  mystery. Red on the other hand can convey  passion, love  and  anger  whereas yellow can connote a sense of  happiness  and  warmth  and blue  professionalism, trust  and  authority. Let the Music Play. piece of tape.
  • BIZNOLOGY  |  FRIDAY, JULY 6, 2012
    [Wikipedia] The Seven C’s of Content Quality
    Think of it like writing a Wikipedia article, where you actually need to put references into every statement. Outside of Wikipedia, you don’t need to include the references, but keep them in your back pocket and refer to them to strengthen your position, if necessary. Panda (Photo credit: PeroMHC). Defining content quality.
  • HUBSPOT  |  MONDAY, NOVEMBER 5, 2012
    [Wikipedia] How Not to Spend $35 Million on Marketing
    We can’t afford that, but we could purchase a smaller island easily (my research is showing quite a few options in the $10-$35 million range), rename it “Inbound Island,” and elicit a series of updates to Wikipedia, Google Maps, and other services that would spread the concept of inbound marketing to even more people. Another benefit?
  • BLUE FOCUS MARKETING  |  WEDNESDAY, JULY 6, 2011
    [Wikipedia] Crowds Swarm Madison Avenue and CMO’s
    As defined by Wikipedia , crowdsourcing is “the act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group of people or community (a “crowd&# ), through an open call.”. For decades companies have turned to advertising agencies to help market their products and services. than ever before.
  • THE FORWARD OBSERVER  |  TUESDAY, DECEMBER 24, 2013
    [Wikipedia] How B2B Marketers Can Use Social Proof To Bag More Leads
    This effect is prominent in ambiguous social situations where people are unable to determine the appropriate mode of behavior, and is driven by the assumption that surrounding people possess more knowledge about the situation." – WIKIPEDIA. Artillery B2B Marketing Blog > The Forward Observer. Here''s how your social proof can take flight.
  • MARKETRI  |  THURSDAY, MARCH 29, 2012
    [Wikipedia] Houzz: New Marketing Tool for the Building Construction and Design Industries
    Houzz has been called the "Wikipedia of interior and exterior design" by CNN and has one of the largest databases of home design ideas online. One of the most fun things about my job at Marketri is that I get to research and test out new social media and marketing tools. This is precisely what happened to me this week.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 20, 2011
    [Wikipedia] 22 Essential Mobile Apps for Your CMO
    Qwiki : Think of Wikipedia-like content, but presented in a visually stimulating, multimedia fashion. by Joe Chernov | Tweet this Let’s face it, your CMO is busy, and as marketing becomes increasingly accountable for revenue performance , the workload will only intensify.  The solution: Help your CMO manufacture more time. Content Apps.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 18, 2013
    [Wikipedia] 16 case studies prove ROI of mobile marketing
    Photo credit: Wikipedia. Are you paying attention to your mobile marketing yet? After years of being the next big thing, mobile might finally be the current big thing. But there is a big problem–most people don’t know how to prove it. Are you one of them? 85% report an intent to raise their mobile budgets in the near future.
  • LEADER NETWORKS  |  THURSDAY, OCTOBER 6, 2011
    [Wikipedia] Fashion & Social Media: Power to the People or the Publisher?
    As a bubbling spring of fashion trivia, I was thrilled when I saw the "updates" feature on the navigation bar -- believing I could finally put my facts to good use by adding them to Voguepedia the way topic enthusiasts do on Wikipedia. Who doesn't love fashion? One of the most beautiful things about fashion is it's a participatory sport.
  • SAZBEAN  |  FRIDAY, JANUARY 28, 2011
    [Wikipedia] Thoughts on the History of Social Networking [Infographic]
    From wikipedia : “The first message on the ARPANET was sent by UCLA student programmer Charley Kline, at 10:30 p.m, on October 29, 1969.&# Digital social networking started the day that two computers could communicate with each other and send messages between people. Via: Online Schools What do you think? News & Notes
  • BIZNOLOGY  |  MONDAY, JULY 11, 2011
    [Wikipedia] Interview with SCORE on Search Marketing
    Image via Wikipedia. Many of you might be familiar with SCORE (originally the Service Corps of Retired Executives ), which is a longstanding resource to U.S. small businesses, in partnership with the Small Business Administration. If you are a small business, SCORE offers free advice to help you improve your business.
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 26, 2011
    [Wikipedia] The Real Truth About Mexico
    Here’s an update, as reported on Wikipedia: The economy of Mexico is the 11th largest in the world. Violence touches the lives of many everywhere. When current events strike close to home, you may feel, as I do, the need to speak up. Crime in Mexico. per 100,000 inhabitants. Blog this on Blogger. Subscribe to the comments for this post?
  • BIZNOLOGY  |  THURSDAY, JANUARY 26, 2012
    [Wikipedia] Be Realistic About SEO Campaign Results
    Image via Wikipedia. Unlike other forms of marketing in which you implement a strategy and start to see results in a short period of time, search engine optimization is a long term process to build a brand image in the search engines and online in general over time. Going into it with unrealistic expectations is just a recipe for disaster.
  • HUBSPOT  |  THURSDAY, APRIL 10, 2014
    [Wikipedia] Nostalgia Ahead! What Your 20 Favorite Websites Used to Look Like #TBT
    find this very interesting because according to Wikipedia , Macy''s present day logo was designed in 1988, long before the website was created. I just picked up a new hobby. call it "Waybacking.". It''s kinda like Googling, but even better. Remember when Google was in Beta? Tweet about Google. 2) Apple. Remember the iBook? This is not a joke.
  • HUBSPOT  |  FRIDAY, JUNE 27, 2014
    [Wikipedia] 10 Cliché Marketing Taglines We Should All Stop Using
    According to Wikipedia , the term "one-stop shop" or "one-stop source" originated in the United States in the late 1920s or early 1930s to describe a business model offering customers the convenience of having multiple needs met in one location. ” It may be of no surprise that fewer than 25% of U.S. Guilty as charged. Get specific.
  • MARKETING ACTION  |  TUESDAY, APRIL 29, 2014
    [Wikipedia] Is Marketing Automation Worth the Investment?
    Clepsydra Diagram courtesy of Wikipedia. Researchers keep saying that marketing automation is growing really, really fast. What’s all the hubbub, Bub? Is it worth the investment? For most companies, yes. Some of that research is recapped in a new white paper: CEO Perspective: 5 Ways Marketing Automation Can Optimize & Grow Your Business.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 19, 2015
    [Wikipedia] Hey, Salespeople — Welcome to Meme Selling 101!
    To learn about them, visit the Wikipedia of memes. Author: Nikita Ovtchinikov Does this situation sound familiar? —. You’re sitting at your desk. You’ve been waiting for your prospect to get back to you—phone call, email, visit to the office—anything! But nothing is happening. You’re raking your brain, trying to figure out what to do.
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Wikipedia] Is Parallax to Blame for Poor SEO?
    Credits: Dribbble , Wikimedia , Wikipedia. "What is that, and where can I learn to do it?". That''s the first thing I thought when I first saw a site with parallax design. They''re beautiful to look at, and kind of awesome from a UX (user experience) perspective. Take this site page from Honda CRV, for example. How Parallax Design Works.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 2, 2013
    [Wikipedia] Why Is Website Search So Hard To Do Well?
    Photo credit: Wikipedia. I’m starting to see a lot more companies working on improving their website search. It’s always made sense to me, but for some reason, most companies haven’t focused on it. So, if you have a site search engine that your customers are disappointed in, why might that be happening?
  • BIZNOLOGY  |  MONDAY, JULY 9, 2012
    [Wikipedia] Every Digital Marketer’s Most Valuable Asset: The Extended Network
    Photo credit: Wikipedia. Every job seeker knows that his network is the key to his next employment opportunity. In theory, every digital media marketer is or has been a job seeker at some point. So why does it seem that we only think about the network in terms of personal use? The Extended Network. Business is Personal. share my activities.
  • BIZNOLOGY  |  FRIDAY, AUGUST 14, 2015
    [Wikipedia] Digital Transformation: Undigitizing the intangible “digital fridge”
    replicator can create any inanimate matter, as long as the desired molecular structure is on file (…) – Source: Wikipedia – Replicator. With 3D printers and 3D scanners going mainstream, we start getting an early preview of the potential behind moving from atoms to bits and then back to atoms. You just know. Like this post?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 23, 2013
    [Wikipedia] The Future of SEO and What it Means for Inbound Marketing [SlideShare]
    Wikipedia explains it well: " Google Now uses a natural language user interface to answer questions, make recommendations, and perform actions by delegating requests to a set of web services. A few years ago, if you asked me what SEO came down to, I would have said two things: keywords and inbound links. Mobile Search Will Continue to Rise.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 11, 2015
    [Wikipedia] The Best Promotional Product Videos Ever (And Why They Make You Buy)
    The company even has its own Wikipedia page dedicated to the series. The goal in crafting a perfect product video is not far off. If you want your video to resonate, it should be about more than just the product. It should be about the problem, the solution, the experience, and the larger vision of what you're trying to build. series.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 15, 2011
    [Wikipedia] What does “Do It Wrong Quickly” really mean?
    Image via Wikipedia. I was privileged to keynote the Webdagene event here in Norway this morning, and they requested that I talk about “ Do It Wrong Quickly Marketing &# (link to slides), which I was happy to do. But that’s not me. (I swear.). But what I noticed is that many people were paralyzed by the fear of doing things wrong.
  • AVITAGE  |  FRIDAY, MARCH 13, 2015
    [Wikipedia] Need Better Content? Define Your Use Case Requirements
    From Wikipedia: A use case is a list of steps, typically defining interactions between a role and a system, to achieve a goal. Perhaps you’re the sales leader, and your sales people lack the content they need to sell effectively in this age of online, self-educating, stealth buyers. What’s going on?
  • BIZNOLOGY  |  MONDAY, OCTOBER 24, 2011
    [Wikipedia] Why Meta Data Still Matters in SEO
    Image via Wikipedia. The search engines have evolved a great deal in the last fifteen years. They’ve gotten a lot smarter, meaning that it’s not easy for a website to get a good search ranking. Now it’s not so easy. In fact, stuffing keywords anywhere can get you penalized. So this raises the question, does meta data even matter anymore?
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 30, 2013
    [Wikipedia] Why marketers need to embrace responsive design
    Photo credit: Wikipedia. Ever visit a website on a mobile device, and find it virtually unreadable because it’s a desktop website and everything is too small to read on your little screen? That is a site that needs responsive design and here’s why marketers need to embrace responsive design for our websites. If Mobile is king now.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 16, 2013
    [Wikipedia] My Dog the Meme: The Origins of the All-Time Greatest Animal Memes
    He even has a Wikipedia page , and his claim to fame is his love of boxes. Author: Dayna Rothman My dog is a meme. And it wasn’t created by me. I got a text message early one morning from my sister-in-law, Toni, saying that Haley, my hilarious boxer dog, had been made into a meme. Not bad for my dog Haley! That, of course, remains to be seen.
  • BIZNOLOGY  |  TUESDAY, JANUARY 6, 2015
    [Wikipedia] 2015 is the Year of Message Boards and Forums
    Even reddit and Wikipedia can be hostile. In the beginning, the Internet was populated by an infinite number of ad hoc communities. Over the past decade, these safe and private communities have been consumed and subsumed by Facebook, Google, Twitter, Reddit, and others. We live in a post-Snowden world. Who trusts Facebook? No worries.
  • BIZNOLOGY  |  TUESDAY, JULY 16, 2013
    [Wikipedia] Fill in your entire social media timeline backlog
    If you must, consider your blog your own personal Wikipedia, making sure that everything possible about your and your world is written online, in text, so as to speak in your voice, your story. Spend this week digging through memories predating the moment you joined the online conversation and start posting them. know about you. How to start?
  • TONY ZAMBITO  |  THURSDAY, SEPTEMBER 1, 2011
    [Wikipedia] Enhance the Buyer Experience with Intelligent Engagement
    Image via Wikipedia. One particular trend I have noticed this year, in participant observations with B2B buyers, is the movement towards what I would label Intelligent Engagement.    I referenced this in my previous article whereby I questioned the phrase Reach and Engage in contrast to Listen and Engage.  Related articles.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 12, 2012
    [Wikipedia] The Business Case for Irrelevance
    Oh, and Wikipedia’s definition of an elephant, which common sense might have expected to come out at the top. By {grow} Community Member Paul Mayze. Algorithms are the magic of the Internet. Algorithms are the most closely guarded secrets of the internet giants. Suppose I Google “elephant.” Try it yourself. worry that.
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Wikipedia] 6 Essential Social Media Lessons From Top Executives
    Other than his Wikipedia page (which is much harder, if not impossible, to control), it’s the first page that ranks for his name in Google. Previously, right here on this blog, we’ve written about the importance of company leadership getting involved in social media. What can they teach us? Why do you need a mentor? Social Media
  • BIZNOLOGY  |  WEDNESDAY, MAY 7, 2014
    [Wikipedia] Emails are like cockroaches
    Here’s a summary of it, based on Wikipedia (I apologize in advance for the graphic aspect of it, but that’s key for the message I’m trying to convey here): The work takes the form of a monologue by a woman, identified only as G.H., Spoiler: this is NOT an email-bashing post. It’s a very appealing vision.
  • TONY ZAMBITO  |  WEDNESDAY, APRIL 20, 2011
    [Wikipedia] Using Context for Social Buyer Persona Strategy
    Image via Wikipedia. Without context in strategy planning for the new social buyer persona, we are left with a factual approach to identifying target social buyers.    We will attain indications on what social buyers are doing.    Evidence of this is the number of buyer persona “templates” that are offered. 
  • TONY ZAMBITO  |  SUNDAY, JANUARY 30, 2011
    [Wikipedia] What does Audience Development Really Mean to Social Media, Digital Marketing, and Content Marketing?
    Image via Wikipedia. One of the interesting outcomes of the rise of Social Media , Demand Generation , and Content Marketing in 2010 was the increasing use of the term audience development.    Over the years, I have been involved in theatre as a performer as well as a board member for a theatre company.    How? 
  • BIZNOLOGY  |  TUESDAY, APRIL 5, 2011
    [Wikipedia] What if my competitor is cheating at SEO?
    Image via Wikipedia. Does that question keep you up at night? mean, you are following the rules. You are doing everything ethically and humanly possible to drive searchers to your Web site, but what if your competitors are not so scrupulous? What if one of those back-hat SEO experts is advising your top competitor?
  • BIZNOLOGY  |  TUESDAY, MARCH 15, 2011
    [Wikipedia] Are you policing your domain from spammers?
    Image via Wikipedia. Do you know whether your Web site has been attacked by search spammers? Is it possible that you have been infiltrated by someone out fr their own gain at your expense? How would you know it is happening and what would you do about it? If you understand all about Web server security and how to protect your Web site.
  • BIZNOLOGY  |  THURSDAY, MARCH 3, 2011
    [Wikipedia] Selling Search to the C-Suite
    Image via Wikipedia. This might have happened to you. You are all fired up about the possibilities of search marketing, but you just haven't figured out how to get the executive support that you need. But no matter what you do, you can't get the attention that you need from the top management in your company.
  • BIZNOLOGY  |  MONDAY, JANUARY 31, 2011
    [Wikipedia] Are colleges waking up to social media?
    Image via Wikipedia. My daughter has reached the end of her college selection process. She's our first student headed off to college, so it was a learning process for all of us. She did a great job and she was accepted to her "college of choice" and she is relieved and happy. But I can't leave well enough alone.
  • BIZNOLOGY  |  THURSDAY, MAY 10, 2012
    [Wikipedia] Baffled by Content Marketing? Start with the Basics!
    Photo credit: Wikipedia. The concern we hear most frequently from clients just getting started with content marketing is some variation on “What the heck am I going to write about?” ” So let’s start off talking about what kind of content you can and should be generating. Is This Interesting To My Audience? Next Steps.
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 5, 2014
    [Wikipedia] Five Free Tools for Startups to Measure Impact of Online Videos
    Photo credit: Wikipedia) There are a lot of fancy tools which are being used by experts to track the progress of their video marketing campaigns. Video camera in action. Most of these tools are very costly (but worth the price!), but are an investment you don’t really need yet. The engagement report is also another treat for marketers.
  • BIZNOLOGY  |  MONDAY, APRIL 23, 2012
    [Wikipedia] Looking for a job? Why aren’t “job creators” finding you, instead?
    Photo credit: Wikipedia. Several clients of mine have recently filled search marketing, social media marketing and community management positions. I’ve been reviewing stacks of resumes from scores of candidates representing the full spectrum of skills and experience. What is it? The first product you must market is you.
  • BIZNOLOGY  |  THURSDAY, JULY 25, 2013
    [Wikipedia] How to Create a B2B Content Audit
    Photo credit: Wikipedia. In the B2B marketing world, content is used primarily to 1. Attract new prospects, and 2. Develop the relationship over time until the prospect is ready to see a salesperson, a process known as lead nurturing.  Here’s a 3-step process for conducting a B2B content audit. 1. Articles. Blog entries. Case studies. Videos.
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