VERTICAL RESPONSE | FRIDAY, OCTOBER 26, 2012
[Wikipedia] Blog Wars: WordPress, Blogger, Tumblr – Which Platform Rules?
According to Wikipedia , “As of February 2011, there were over 156 million public blogs in existence. Blogger has been around the block – It was one of the very first blog-publishing tools ever, and according to Wikipedia , it’s also “credited for helping popularize the format.” million WordPress.com blogs in existence worldwide.”
BIZNOLOGY | TUESDAY, OCTOBER 22, 2013
[Wikipedia] Google Hummingbird is eHarmony for Search
'Photo credit: Wikipedia. am back in the dating pool and have really enjoyed hearing everyone’s war stories. ” Google feels the same way. It’s been hard to listen to Google get hurt again and again over the years, “oh, he’s not a bad guy, you just don’t know him like I do.” know how it is. visual.ly).
BIZNOLOGY | MONDAY, NOVEMBER 14, 2011
[Wikipedia] Google+ for Business doesn’t have a lot of pluses
Image via Wikipedia. Perhaps you saw the announcement of Google+ for Business–it made big news for a day, but there isn’t that much to say about it. So, if you have a business or a brand or a product or a local place, you can now set up a Google+ page. That’s about it. That’s about the end of the excitement. Perhaps.
BIZNOLOGY | MONDAY, APRIL 23, 2012
[Wikipedia] Looking for a job? Why aren’t “job creators” finding you, instead?
Photo credit: Wikipedia. Several clients of mine have recently filled search marketing, social media marketing and community management positions. I’ve been reviewing stacks of resumes from scores of candidates representing the full spectrum of skills and experience. What is it? The first product you must market is you.
BUYEROLOGY | THURSDAY, NOVEMBER 10, 2011
[Wikipedia] Buyerology Trend: Think Experience Creation Versus Content Creation
Image via Wikipedia. This is the first of a series of articles planned on looking at buyer trends that will influence marketing and sales in the near and foreseeable future. This article looks at how buyers are seeking experiences and the new role of the C-Suite as experience creators. Buyer Trend: Overwhelmed By Content.
HUBSPOT | WEDNESDAY, MAY 16, 2012
[Wikipedia] Google Rolls Out Knowledge Graph to Make Search Results More 'Human'
Well, it taps into public sources of information like Wikipedia, Freebase, and the CIA World Factbook for information, couples that with information pulled from more than 500 million other objects , and augments it all with more than 3.5 It's gradually rolling out in the U.S. as we speak, but you might not see it for yourself quite yet.
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[Wikipedia] Six degrees of separation in instant messaging | Emerging Technology Trends | ZDNet.com
Wikipedia. On TV.com: Blonde and beautiful HEIDI MONTAG. BNET Business Network: BNET. TechRepublic. ZDNet. ZDNet. all ZDNet. in Blogs. in News. in Downloads. in Reviews. in Whitepapers. in Dictionary. Members Log In. Newsletters. Site Assistance. RSS Feeds. News & Blogs. Videos. White Papers. Downloads. Reviews. Popular. Emerging Tech.
B2B VOICES | FRIDAY, JULY 23, 2010
[Wikipedia] There’s No Such Thing as B2B Social Media
Image via Wikipedia. A group of us here in the office have been having some discussions lately about our digital and social media capabilities in the B2B social media space. If you work in an agency, you know how it goes – the big, splashy, sexy B2C stuff tends to get all the attention. After all, they have Ashton Kutcher. meaningless.
MI6 MARKETING AGENCY | WEDNESDAY, JANUARY 26, 2011
[Wikipedia] Mi6 Quick Tip #1
Wikipedia definition ]. Using Flickr to Tell a Story About Your Events. Remember the phrase: “A Picture is Worth a Thousand Words”? Do you take photos at your events? Pictures help people visualize what the event was like and if they attended what the experience was like. Flickr is a good tool to use to organize your photos. To Consider.
ENGAGE | WEDNESDAY, JUNE 22, 2011
[Wikipedia] How to Starve Ideas to Death
My friend Wikipedia explains: The article describes a situation in which multiple individuals, acting independently, and solely and rationally consulting their own self-interest, will ultimately deplete a shared limited resource even when it is clear that it is not in anyone’s long-term interest for this to happen. Everyone is smiling.
BIZNOLOGY | FRIDAY, MARCH 15, 2013
[Wikipedia] Listening Online Isn’t A Lost Art, You Must Find It
Photo credit: Wikipedia. If you are even a casual reader of my posts here at Biznology you will see that one of my hobbies is to observe what might called the “conventional wisdom” of the Internet space and then call b t on it if I think it’s a fair assessment. Of course, I say fortunately for me. It’s simple.
KOMARKETING ASSOCIATES | TUESDAY, FEBRUARY 21, 2012
[Wikipedia] What is SEO? 10 Free SEO Videos for Beginners
We’d like to help beginners to wrap their heads around the SEO concept and according to Wikipedia 60% of the general population are visual learners. What is SEO ? Data from Google’s Keyword Tool tells us that as of today, people search for this term 18,000 times per month. What Is Search Engine Optimization / SEO. Year : 2011. Minutes.
ACHIEVE MARKET LEADERSHIP | WEDNESDAY, MAY 23, 2012
[Wikipedia] Google Is Much, Much, Bigger Than You Think In Browsers
According to the chart in the article below, Chrome has a 33% share. However, if you consider that the vast majority of funding for Firefox comes from Google, Google has more like a 58% share! If Google’s marketing strategy has been to kill IE, they have been hugely successful. Read Google Chrome Overtakes Internet Explorer.
B2B VOICES | FRIDAY, AUGUST 24, 2012
[Wikipedia] Klout Gets Closer But Can It Ever Arrive?
They’re making it easier to understand what’s driving your score (that feature is still coming) and introducing new data points like Wikipedia activity. Those who know me are aware that I’ve long been a Klout skeptic. Anyone who mostly does B2B communications should be, quite frankly. All good. I’m influential on “Minnesota” and “B2B”?
FEARLESS COMPETITOR | WEDNESDAY, JULY 4, 2012
[Wikipedia] Happy Independence Day from Find New Customers
Here are some fact on the day from Wikipedia. The sales lead generation company , Find New Customers wishes you and yours a happy and healthy Independence Day. An Independence Day invitation from 1825 is pictured here. Congress debated and revised the Declaration, finally approving it on July 4. Adams’s prediction was off by two days.
BIZNOLOGY | FRIDAY, MARCH 7, 2014
[Wikipedia] Five tips for using email as a lead generating machine
'(Photo credit: Wikipedia). As marketing tools go, email is definitely not “sexy” anymore the way social media is now. That doesn’t mean that email marketing isn’t worthwhile though. Done right, it can still be a powerful tool for lead generation. Leads are the metric that marketers live and die on because leads mean money. Nail the landing.
SALES LEAD DYNAMICS | FRIDAY, AUGUST 3, 2012
[Wikipedia] What’s Your Prospecting Plan? – Part I
Look out for; search for: “the responsibilities of salespeople to prospect for customers” Source: Wikipedia. Prospecting – present participle of pros·pect (Verb). Search for mineral deposits in a place, esp. by means of experimental drilling and excavation. We’re all looking for business. Most of us network. Your niche.
BIZNOLOGY | MONDAY, OCTOBER 8, 2012
[Wikipedia] 7 Tips for Getting More Local Website Traffic
Photo credit: Wikipedia. Establishing a strong web presence is a challenge that every business owner faces. For small businesses in particular, generating local traffic is key. Local customers provide the support that small businesses need to keep going, which makes optimizing your website for local search engine rankings even more important.
BIZNOLOGY | MONDAY, JULY 9, 2012
[Wikipedia] Every Digital Marketer’s Most Valuable Asset: The Extended Network
Photo credit: Wikipedia. Every job seeker knows that his network is the key to his next employment opportunity. In theory, every digital media marketer is or has been a job seeker at some point. So why does it seem that we only think about the network in terms of personal use? The Extended Network. Business is Personal. share my activities.
BIZNOLOGY | TUESDAY, OCTOBER 25, 2011
[Wikipedia] You’ve probably over-farmed your donors’ land
Image via Wikipedia. When it comes to your direct mail campaigns, you’ve probably over-farmed your land. You’ve been emailing and snail mailing the same donors you have done for a decade. It is time to leave the land fallow and let the lists rest. Well, in agriculture, it is possible to over-farm your land. Or fertilizers?
HUBSPOT | THURSDAY, JANUARY 12, 2012
[Wikipedia] Everything Marketers Need to Know About SOPA
In fact, many of these websites are publicly opposing the bill and have even threatened to initiate an " Internet Blackout ," during which several of the biggest sites on the internet -- including Google, Facebook, PayPal, Wikipedia, Twitter, and Amazon -- will shut down to emphasize the damaging effects SOPA could have on the internet.
WRITING ON THE WEB | WEDNESDAY, MAY 4, 2011
[Wikipedia] The Sociology of Social Media: TED TV Talks
Jimmy Wales on the birth of Wikipedia : It’s hard to remember a world without Wikipedia , but a decade ago the site was just getting its start. Having fun while learning has become my idea of a really good time. Forget drugs, booze and rock and roll. Unbelievable, non ? It combines education with entertainment. Digg this!
BUYEROLOGY | SUNDAY, JUNE 26, 2011
[Wikipedia] The Influence of the Social Buyer on B2B Business
Image via Wikipedia. In the B2B world, the emergence of the Social Buyer is causing organizations to search for better ways to reach its’ base of buyers. What we do know is that B2B buyers are demanding more social experiences in their buying processes. New Business Models. Social Buyer Cycle.
BIZNOLOGY | WEDNESDAY, AUGUST 8, 2012
[Wikipedia] Why Every Social Media Team Needs Millennials AND Boomers
Photo credit: Wikipedia. left for vacation right when the blogosphere was going nuts about Cathryn Sloane’s article in NextGen Journal: Why Every Social Media Manager Should Be Under 25. Because I was under a strict no-social-media rule imposed by family, I had to surreptitiously read the hundreds of comments – and I couldn’t blog about it. That’s
WINDMILL NETWORKING | THURSDAY, FEBRUARY 9, 2012
[Wikipedia] How Does Your Brand Experience Translate in Social Media?
According to Wikipedia, who quote the American Marketing Association, the definition of a brand is a “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”
BIZNOLOGY | THURSDAY, MAY 26, 2011
[Wikipedia] What's the most important mobile marketing tactic?
Image via Wikipedia. Every time I speak at an event, I try to understand what this particular audience needs, because not every audience has the same level of understanding or even the same digital marketing problems. Local marketing Business and Economy Google Marketing Mobile advertising Mobile marketing
BIZNOLOGY | WEDNESDAY, MAY 18, 2011
[Wikipedia] Search keywords are market segments
Image via Wikipedia. Perhaps you are new to digital marketing, or maybe you find yourself in a position where you need to explain digital marketing to others. If you think this is interesting, then check out my latest post on Search Engine Guide, " Search keywords are market segments.".
BIZNOLOGY | TUESDAY, FEBRUARY 22, 2011
[Wikipedia] More Big Button Marketing
Image via Wikipedia. Last year I wrote an article on Internet Evolution called " Let's Push Delete on Big Button Marketing ," where I laid out some examples of how to design the user experience so that you aren't fooling people. But, unfortunately, people are still doing it.
BIZNOLOGY | MONDAY, JANUARY 24, 2011
[Wikipedia] Local Search isn't always so local
Image via Wikipedia. You're probably hearing a lot about local search. Small businesses are wondering about how much they need to do, but many big businesses haven't realized how important it is for them. And those small businesses certainly are not ready for the competition from big businesses that is on the horizon.
BIZNOLOGY | TUESDAY, JANUARY 4, 2011
[Wikipedia] Does a CMS help your SEO?
Image via Wikipedia. At a recent Webinar, I got a question that I thought would make a good blog post. The actual question was, "Do you need a content management system to succeed at organic search marketing?" The answer to that question is no, but a deeper question is whether a CMS can improve your organic search results.
BIZNOLOGY | SUNDAY, OCTOBER 24, 2010
[Wikipedia] Will the visual design of your pages help your SEO?
Image via Wikipedia. If you have worked on SEO over the years, you know that a lot of different factors lead to your organic search success, but the visual appearance of your pages hasn't been one of them.
BIZNOLOGY | TUESDAY, JULY 27, 2010
[Wikipedia] Content Aggregation and Curation Debated
Image via Wikipedia. If you've wondered what these big words really mean to your content strategy, you'll be interested in this series of four ten-minute podcasts that I recently recorded where I interview content experts on that subject. Check out the first in the podcast series, on Content Creation vs. Content Aggregation.
BIZNOLOGY | MONDAY, MAY 27, 2013
[Wikipedia] 5 Ways to Get the Most From Google+ Communities
'Photo credit: Wikipedia. Many of you have wondered whether Google+ makes sense for your marketing, but some of you have taken the plunge, whether it is because you believe that Google+ users are a valuable part of your audience, or because you think that its effect on search rankings is a game-changer. image credit: global web index.
BIZNOLOGY | FRIDAY, NOVEMBER 2, 2012
[Wikipedia] Why Small Businesses Need Smart Marketing
Photo credit: Wikipedia. Small businesses need loans in order to take product and service ideas to the next level. Without the infusion of upfront cash, many small businesses flounder despite having an arsenal of legitimate business ideas. Smart marketing has never been more vital to small businesses than it is today. Local. and Bing.
BIZNOLOGY | FRIDAY, MARCH 30, 2012
[Wikipedia] Wanted: Social Media Reality
Christopher Wilder (Photo credit: Wikipedia). This post is coming into existence purely based on my own personal feelings and positions regarding social media. This is not a treatise on the nature of the social media space. It’s not a predictor of the future of social media. It’s not a rant for or against social media.
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[Wikipedia] Research Methods 'Beyond Google' :: Inside Higher Ed :: Higher Education's Source for News, Views and Jobs
The problem is near-universal for professors who discover, upon assigning research projects, that superficial searches on the Internet and facts gleaned from Wikipedia are the extent — or a significant portion — of far too many of their students’ investigations. Friday. June 27, 2008. Sign up. Views. Blogs. FOR JOB SEEKERS.
DIANNA HUFF - B2B MARCOM | SUNDAY, NOVEMBER 7, 2010
[Wikipedia] QR Codes Have Potential But Not So Easy to Use
According to Wikipedia, “a QR Code is a matrix barcode (or two-dimensional code), readable by QR scanners, mobile phones with a camera, and smartphones. Tweet. I’ve noticed people on Twitter talking about QR codes, so of course they popped out at me while I perused the November 15, 2010 issue of Fortune. What is a QR Code? uh no.
HUBSPOT | MONDAY, JUNE 28, 2010
[Wikipedia] Why eBooks Are Better Than Whitepapers
They’re boring - Wikipedia defines a whitepaper as “an authoritative report or guide that often addresses issues and how to solve them. eBooks and whitepapers are two formats for sharing longer written documents on the web. While both of these terms are often used interchangably, they are actually two different types of documents.
SAZBEAN | WEDNESDAY, FEBRUARY 5, 2014
[Wikipedia] Five Free Tools for Startups to Measure Impact of Online Videos
Photo credit: Wikipedia) There are a lot of fancy tools which are being used by experts to track the progress of their video marketing campaigns. 'Video camera in action. Most of these tools are very costly (but worth the price!), but are an investment you don’t really need yet. The engagement report is also another treat for marketers.
BIZNOLOGY | FRIDAY, DECEMBER 20, 2013
[Wikipedia] The progression of anchor text
'(Photo credit: Wikipedia). Much like the SEO industry as a whole, strategies for anchor text are always changing. Make sure you are following anchor best text practices to maintain a natural looking backlink profile. One of the most exciting things about being involved in the SEO industry is that it is always evolving.
WEBBIQUITY | TUESDAY, MAY 28, 2013
[Wikipedia] Where Google Moved Your Digital Cheese
An Amazing Way to Deal with Change in Your Work and in Your Life , a slender allegory by Spencer Johnson about dealing with change, summarized by Wikipedia as a tale featuring: “Four characters: two mice, ‘Sniff’ and ‘Scurry,’ and two littlepeople, miniature humans in essence, ‘Hem’ and ‘Haw.’
MEASURABLE MARKETING | MONDAY, MAY 9, 2011
[Wikipedia] Trophies Driving Blog & Social Media Engagement
Cheezburger Network is one recent addition to a long list of social media outlets introducing trophies - Wikipedia, StackOverflow and Foursquare all have well established programs. The collectables (in the form of graphical badges that are displayed on the user's profile) can be earned, traded with other users, gifted and purchased.
HUBSPOT | WEDNESDAY, OCTOBER 23, 2013
[Wikipedia] The Future of SEO and What it Means for Inbound Marketing [SlideShare]
Wikipedia explains it well: " Google Now uses a natural language user interface to answer questions, make recommendations, and perform actions by delegating requests to a set of web services. 'A few years ago, if you asked me what SEO came down to, I would have said two things: keywords and inbound links. Mobile Search Will Continue to Rise.
WRITING ON THE WEB | MONDAY, MARCH 17, 2014
[Wikipedia] How to Research Content for Your Expert Ebook
Wikipedia, and other specialized encyclopedia sites. 'for Your Expert Ebook" src="[link] width="300" height="225" title="How to Research Content for Your Expert Ebook" /> How should you research content in order to write your expert ebook ? The field of online research methods is new and expanding rapidly. The Web is a goldmine.
BIZNOLOGY | THURSDAY, DECEMBER 1, 2011
[Wikipedia] Will Google be your new credit card?
Image via Wikipedia. Mastercard and VISA certainly hope not, but Larry Page wants to be in your wallet. Well, not exactly–he wants to replace your wallet. Google wants to be the leading form of payments anywhere, not just online. So, how might they do that? Well, that wasn’t hard to count, right? Well, look a bit closer.
CONTENT MARKETING TODAY | WEDNESDAY, OCTOBER 10, 2012
[Wikipedia] Why Your Blog Should be Your Top Social Media Tool
And that sounds an awful lot like social media in a definition that I saved and have embraced from Wikipedia several years ago: Social media is information content created by people using highly accessible and scalable publishing technologies. We often talk about the need to develop a content marketing mindset. That’s 4 for the price of one.
BIZNOLOGY | WEDNESDAY, APRIL 2, 2014
[Wikipedia] “I don’t spend on social because I don’t understand it.”
'Photo credit: Wikipedia. Someone recently told me that this is what her boss says every time she tries to get him to do something–anything–in social media: “I don’t spend on social because I don’t understand it.” She bought him books. spend money on things I don’t understand all the time. Wrong.
SAZBEAN | WEDNESDAY, MAY 30, 2012
[Wikipedia] Facebook Timeline Engagement Tips – Future of Engagement
Mark Zuckerberg, founder and CEO of Facebook (Photo credit: Wikipedia). Business brands got a new way to manage and monitor their reach to fans through the admin panel with Facebook’s recent introduction of timeline for pages. Highlights: New Admin Feature. Easily Accessible. Increases Engagement Optimization.
BIZNOLOGY | WEDNESDAY, JANUARY 2, 2013
[Wikipedia] How does your team get digital marketing training?
Photo credit: Wikipedia. Most of you know that I do a lot of training work, both for individuals and companies, and it has struck me recently that there might not be enough choices in how companies train their teams. In this business, you all know that constant learning is essential. The good ones include exercises that cement the learning.
WRITING ON THE WEB | MONDAY, MARCH 7, 2011
[Wikipedia] 8 Blog SEO Tips for Top Search Results
Link to definitions on Wikipedia of the most important keywords whenever you can. What are the most important SEO tips for your blog to get good search results? It may be easier than you think to start getting onto the first page for keyword searches. just follow what the Scribe report on each post tells me. Write at least 300 words.
BUYEROLOGY | SUNDAY, APRIL 17, 2011
[Wikipedia] Importance of Context to Understanding the New Social Buyer Persona
Image via Wikipedia. One of the major outcomes of the recent advances in the social age is the resurgence of contextually-based persona development and its’ role in helping to inform as well as shape strategy. This is especially true when you consider there are several important strategic areas evolving at a rapid pace.
BIZNOLOGY | TUESDAY, JUNE 21, 2011
[Wikipedia] When Good Behavioral Retargeting Goes Bad
Image via Wikipedia. Most of you probably are familiar with behavioral retargeting , a technique where marketers follow up with shoppers who haven't completed purchases. It's become a staple of e-Commerce, where it rescues lost sales that would otherwise never be completed. What's not to like?
BIZNOLOGY | WEDNESDAY, JUNE 8, 2011
[Wikipedia] Weiner shows it's easy to screw up in social media
Image via Wikipedia. And, no matter how much of an advocate you are of social media, the undeniable truth is that it is most definitely easier to make such a faux pax in social media than in other ways. There are several reasons why that's true. Social Media Marketing Anthony Weiner Facebook Social media Twitter Weiner
BIZNOLOGY | WEDNESDAY, APRIL 20, 2011
[Wikipedia] Tracking Social Media ROI
Image via Wikipedia. I'm starting to hear more an more people despair of being able to determine return on investment for social media. For some uses of social media, such as public relations, they might be right, because there are precious few companies that can calculate ROI even for offline PR.
BIZNOLOGY | FRIDAY, APRIL 15, 2011
[Wikipedia] As the Google Turns
Image via Wikipedia. by Frank Reed. Soap operas have long been a staple of daytime television. The over-the-top nature of the silly plot lines have kept audiences coming back for what seems like forever. Another thing that keeps people interested is the speed with which things change. Internet Marketing Google Soap opera
BIZNOLOGY | MONDAY, MARCH 7, 2011
[Wikipedia] Site search: Too many results and not enough
Image via Wikipedia. I've been working with several clients recently in an area that gets very little love, yet is critical for your Web site: Your own site's search function. We love to talk about Google and search engine optimization, but most of us spend almost no time optimizing our own site search.
BIZNOLOGY | MONDAY, FEBRUARY 21, 2011
[Wikipedia] Why Digital Marketing Challenges Everyone
Image via Wikipedia. Sometimes I can see it in their eyes. During a speaking appearance, I'll look out at the audience and see fear. Not the "Big F" kind of "Run for your lives, citizens!" terror that you see in a B-movie. The fear that causes you to wait for someone else to make the first move. see it all the time in digital marketing.
BIZNOLOGY | TUESDAY, JANUARY 11, 2011
[Wikipedia] Advice for e-Commerce Companies for 2011
Image via Wikipedia. Recently, I was approached, along with a lot of other digital marketing experts, to provide advice to e-Commerce companies for the most important areas on which to focus for 2011. You'll have to scroll fairly well down the page to find me, but don't do that. Instead, read the advice from each expert.
BIZNOLOGY | MONDAY, NOVEMBER 8, 2010
[Wikipedia] Do you know how to listen in social media?
Image via Wikipedia. am a member of the Marketing Executives Networking Group (MENG) and I usually do a free speech there once a year--my way of giving back some of the value that organization has to me. spoke to the New Jersey chapter on Friday and thought it would be good to share my slides with you, too.
BIZNOLOGY | THURSDAY, OCTOBER 7, 2010
[Wikipedia] When is a search problem not a search problem?
Image via Wikipedia. Sometimes, problems that we are struggling with in our organic search rankings have somewhat surprising answers. stumbled across just such a situation with an international client dealing with some conflict between their US and UK country Web sites.
BIZNOLOGY | TUESDAY, JULY 19, 2011
[Wikipedia] Fire for effect when you can't get a bead on your market
Image via Wikipedia. by Chris Abraham. I've run a social media marketing agency since Autumn 2006 so Abraham Harrison is almost five years old. In that time, we've learned quite a lot. One of my biggest learnings is that you can't always get a direct bead on your demographic target--and that's OK.
BIZNOLOGY | TUESDAY, NOVEMBER 19, 2013
[Wikipedia] Link-Builders versus Content Marketers
If you don’t feed Google what it wants, Google will choose Google+, Yelp, Wikipedia, or the news instead of you, your products, and services. 'Like Reece’s, link-builders and content marketers need to combine forces because they’re two great tastes that taste great together. And self-promotion. And shamelessness.
SAZBEAN | TUESDAY, JANUARY 21, 2014
[Wikipedia] Consumer Social Sharing
” (Photo credit: Wikipedia) The hope and dream of all content creators is that their content will be shared so that it can be seen by more people. 'Two young girls sharing a plate of spaghetti. Original caption: “I’m not sure Mina knew what she was in for when Viola wanted to share.” Content Social Media
BIZNOLOGY | TUESDAY, OCTOBER 1, 2013
[Wikipedia] Playing the online reputation shell game
“Misdirection is a form of deception in which the attention of an audience is focused on one thing in order to distract its attention from another,” according to Wikipedia; and, according to the Wiktionary, redirection is “the automated process of taking a user to a location other than the one selected.” Body doubles!
CUSTOMER EXPERIENCE MATRIX | THURSDAY, JULY 16, 2009
[Wikipedia] Alterian Pushes Into Social Media Management with Techrigy Acquisition
message boards/forums (such as LinkedIn discussions), wikis (such as Wikipedia ), video and photo sharing sites ( Flickr , YouTube ), and some mainstream media blogs ( The New York Times , Wall Street Journa l). Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation.
CHRIS KOCH | FRIDAY, DECEMBER 16, 2011
[Wikipedia] Koch to S(blank)0s: Drop Dead
Image via Wikipedia. In 1975, New York City was a real s—thole (I should know, I was a teenager growing up in the area at the time—yes, I’m that old). Dangerous, dirty, rundown, corrupt, without a trace of its current chicness and style, and, most significantly, broke. And what does S(blank)0s mean? So why not just spell it out?
BIZNOLOGY | FRIDAY, DECEMBER 6, 2013
[Wikipedia] 4 ways to keep a blog on schedule
'(Photo credit: Wikipedia). By now you know how important it is to regularly update your blog. Consistency is one of the biggest ways you can help maintain and generate business by putting your blog on the top of the search engines. However, creating unique, entertaining, informative, and relevant content takes time. Create a Schedule.
BIZNOLOGY | WEDNESDAY, SEPTEMBER 11, 2013
[Wikipedia] The Dirty Little Secret of Media Relations
'Photo credit: Wikipedia. When reporters speak in public about how they gather information and decide which stories to write, they tend to sound like scientific researchers, claiming to spend long hours objectively sifting through data until they find stories worthy of coverage. But It’s not an exact science. Information you can share.
BIZNOLOGY | THURSDAY, JULY 18, 2013
[Wikipedia] Why it takes time to see SEO results
'Photo credit: Wikipedia. If you learn nothing else about Search Engine Optimization (SEO), know this: SEO is a long-term process. It’s a marathon and not a sprint, which means it can take time to see the results of your efforts. Understandably, this can be quite frustrating. Don’t believe me? It takes time to index content.
BIZNOLOGY | THURSDAY, MAY 30, 2013
[Wikipedia] Why Organizational Culture Matters to Your Marketing
'Photo credit: Wikipedia. On any given day, one can look at Twitter, Mashable, or any number of other sites and receive advice on how to use social media tools to improve customer outreach, loyalty, and employee engagement. Some of these posts are mediocre, while others are quite good and provide sound guidance and case studies.
PAUL GILLIN | FRIDAY, JUNE 4, 2010
[Wikipedia] Weinberger Wisdom
For example, on Wikipedia you can always find out why an item of information is there. My definition of a good speech is one in which the speaker tells you something you already know in a way that you’ve never considered before. That’s why David Weinberger is one of my favorite speakers. The only difference with Web 2.0
MARKETING INTERACTIONS | MONDAY, SEPTEMBER 27, 2010
[Wikipedia] Using Content for Inbound Marketing: Mine or Yours?
Web syndication as defined by Wikipedia is: " Web syndication is a form of syndication in which website material is made available to multiple other sites." Tom's post, Content Aggregation: The Future of (B2B and Consumer) Media? Examples include Junta 42 and The B2B Marketing Zone. Maybe so, maybe not.
BIZNOLOGY | THURSDAY, NOVEMBER 14, 2013
[Wikipedia] Unconventional ways to find link building opportunities
'(Photo credit: Wikipedia). Link building has become a very significant part of search engine optimization (SEO). As more and more people turn to search engines for information on the web, SEO continues to grow in importance and so does link building. Respond to Comments. Social Media Interaction.
VIEWPOINT | WEDNESDAY, FEBRUARY 16, 2011
[Wikipedia] What if CRM had not been invented?
ii Wikipedia: Customer relationship management (CRM) as a widely-implemented strategy for managing a company’s interactions with customers, clients and sales prospects. James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.
DIGITAL B2B MARKETING | THURSDAY, FEBRUARY 9, 2012
[Wikipedia] 4 Problems Killing Thought Leadership Marketing
According to Wikipedia, the distinguishing characteristic of a thought leader is “the recognition from the outside world that the company deeply understands its business, the needs of its customers, and the broader marketplace in which it operates.” Chris Koch shared Four Reasons to Hate Thought Leadership earlier this week.
BUZZ MARKETING FOR TECHNOLOGY | MONDAY, JULY 21, 2008
[Wikipedia] Internet resources on information overload and productivity | ManagingIO
IO on Wikipedia. ManagingIO. Ideas and trends to tackle information overload. Skip to Content Home Login. Options: Normal Large. About. Entries RSS. Comments RSS. Internet resources on information overload and productivity. Posted by: Nicolas in: Uncategorized. Hereâ??s Blogs/ Websites with focus on information overload. ManagingIO.com ;-).
HUBSPOT | MONDAY, NOVEMBER 5, 2012
[Wikipedia] How Not to Spend $35 Million on Marketing
We can’t afford that, but we could purchase a smaller island easily (my research is showing quite a few options in the $10-$35 million range), rename it “Inbound Island,” and elicit a series of updates to Wikipedia, Google Maps, and other services that would spread the concept of inbound marketing to even more people. Another benefit?
SAZBEAN | FRIDAY, JANUARY 28, 2011
[Wikipedia] Thoughts on the History of Social Networking [Infographic]
From wikipedia : “The first message on the ARPANET was sent by UCLA student programmer Charley Kline, at 10:30 p.m, Social networking has been around for longer than Twitter and Facebook (one could argue that social networking has been around longer than computers, but we’ll save that argument for another day). News & Notes
HUBSPOT | THURSDAY, AUGUST 5, 2010
[Wikipedia] Social Media Marketing Lessons From Justin Bieber
” According to his Wikipedia page , Justin was “discovered” when Scooter Braun, a talent agent, accidentally came across one of the videos his mother uploaded to youtube. As of July, 2010, 16 year-old Justin Bieber is the most searched for celebrity on the internet and has the most viewed youtube video in history.
BIZNOLOGY | MONDAY, JULY 18, 2011
[Wikipedia] The infancy of social technologies
Image via Wikipedia. Taking a step back, it becomes clear that we came a long way since the days where Wikipedia sounded like a misplaced hippie idea transplanted from the 60s. by Aaron Kim. Google+ is just the latest addition to the mix, introducing some interesting ideas to a space that seemed to be quite mature already.
HUBSPOT | WEDNESDAY, JUNE 23, 2010
[Wikipedia] The Ultimate Glossary: 101 Social Media Marketing Terms Explained
Wikipedia - Wikipedia is a free, web-based, collaborative, multilingual encyclopedia project supported by the non-profit Wikimedia Foundation. On the web today, things change fast. New applications launch every day and existing applications continue to evolve and add new features. Social Media Marketing Dictionary: 101 Terms to Know.
BIZNOLOGY | MONDAY, DECEMBER 31, 2012
[Wikipedia] 5 Critical Roles that Need SEO Skills
Photo credit: Wikipedia. Last month, I said that SEO is the top skill for digital marketers. This might seem outrageous to one who has not read that post. Even to those who have read it, it might seem controversial. Many people in my Twitter stream are calling SEO the bane of the web. Debunking the SEO Haters, Again. Product Owners.
PAUL GILLIN | WEDNESDAY, SEPTEMBER 8, 2010
[Wikipedia] Tribes Rule the Hyper-Social Organization
The popularity of social networks and collaborative projects like Wikipedia attests to these instincts. I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business research at a conference two years ago.
BUYEROLOGY | SUNDAY, JULY 24, 2011
[Wikipedia] The New Social Buyer Ecosystem
Image via Wikipedia. From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution. The pace in 2011 has noticeably quickened. New Buyer Perspectives Evolving. There have been some surprising revelations. In fact, I can’t even recall when I last did that.
BIZNOLOGY | TUESDAY, MARCH 6, 2012
[Wikipedia] Get Over Social Media Writer’s Block
Image via Wikipedia. We’ve all had it. Writer’s block. You need to write something and there’s nothing there. No idea. Nothing seems like the right approach. Why does it happen? Once you recognize some of these reasons within yourself, you can break out of writer’s block and let the world know what you have to say.
ENGAGE | MONDAY, MARCH 5, 2012
[Wikipedia] This is not ‘Nam. This is grammar. There are rules.
Robert Lowth, who Wikipedia calls “the author of one of the most influential textbooks of English grammar,” noted, “the principal design of a Grammar of any Language is to teach us to express ourselves with propriety in that Language, and to enable us to judge of every phrase and form of construction, whether it be right or not.”
BLUE FOCUS MARKETING | WEDNESDAY, OCTOBER 3, 2012
[Wikipedia] Brand Storytelling: Why Your Employees Should Tell Your Story
brand’s story isn’t just filler for its Wikipedia page; it is a powerful marketing tool. Responsibility for a brand goes beyond the marketing department—it’s everyone’s job. You cannot stifle branding by slotting it into the same outdated organizational paradigms. Of course, the best journeys don’t simply stop at a single destination.
BIZNOLOGY | MONDAY, DECEMBER 9, 2013
[Wikipedia] Customer Service – Your most powerful retention tool or your competitors most powerful acquisition tool?
'(Photo credit: Wikipedia). It is often said that small actions lead to big results – some good and some bad, but the absence of action could create irreparable damage beyond your imagination. So when it comes to taking care of loyal ,profitable customers, why do so many companies pay lip service to the notion that the customer comes first?
BIZNOLOGY | WEDNESDAY, NOVEMBER 13, 2013
[Wikipedia] Why content marketers should be committed environmentalists
'(Photo credit: Wikipedia). Wherever you might stand on the whole idea of “reduce, reuse, recycle,” content marketers can take this well-known eco-mantra and adapt it to create a killer content generation process. All we have to do is adapt it a little to wind up with: Reframe – Repurpose – Reduce. Reframe. Repurpose.
BIZNOLOGY | THURSDAY, OCTOBER 17, 2013
[Wikipedia] Miley’s Hot Strategic Mess of Digital Marketing Success
'Photo credit: Wikipedia. Are we past the VMAs yet? Can we stop talking about Miley Cyrus? Well, no. Actually, I want to take a swing. Whatever you think of Miley’s bold moves, you have to agree with her: it was a hot mess, but a strategic hot mess – one that yielded impressive digital marketing results. Sure, hot mess?
B2B MARKETING ONLINE | FRIDAY, NOVEMBER 26, 2010
[Wikipedia] B2B Marketing Awards 2010 – the biggest and best yet!
Image via Wikipedia. am certainly biased but I thought last night’s B2B Marketing Awards was an absolutely fantastic night. And to be fair, the tweets emails and general social media buzz seems to be backing this up. It was our biggest awards yet with 700 people, which puts us up there in the big league of marketing events.
BUYEROLOGY | MONDAY, AUGUST 8, 2011
[Wikipedia] The Ascent of the Social Buyer
Image via Wikipedia. While we've seen the rise of the social consumer in the past two years reshape the concept of social currency, we are witnessing the ascent of the social buyer embracing social commerce. We are seeing the birth of a new era in B2B commerce that is more social, more connected, and more humanized.
BIZNOLOGY | THURSDAY, SEPTEMBER 15, 2011
[Wikipedia] What does “Do It Wrong Quickly” really mean?
Image via Wikipedia. was privileged to keynote the Webdagene event here in Norway this morning, and they requested that I talk about “ Do It Wrong Quickly Marketing (link to slides), which I was happy to do. But that’s not me. I swear.). am great at that with no help at all. They wanted to make sure they were doing it right.
FEARLESS COMPETITOR | MONDAY, OCTOBER 17, 2011
[Wikipedia] Content Marketing: 7 Simple Steps to Get Started
For more detailed definitions, see Wikipedia and Junta42. B2B Demand Generation | Guest post by Jep Castelein. We’re delighted to present this guest post by Jep Castelein, of LeadSloth ”Smart Ideas for Lazy Marketers.” ” Jep’s now with Marketo. Thanks for this great insight on content marketing, Jep. Focus.
FEARLESS COMPETITOR | MONDAY, APRIL 4, 2011
[Wikipedia] The Importance of Leadership and Fresh Thinking
From Wikipedia: The Japanese people had been told they were invulnerable … An attack on the Japanese homeland would cause confusion in the minds of the Japanese people and sow doubt about the reliability of their leaders. B2B Lead Generation : Strong Leadership is Needed. Here’s a lesson in leadership. Franklin D. Why not? 2] .
FEARLESS COMPETITOR | SATURDAY, MAY 4, 2013
[Wikipedia] The Fixed vs. Growth Mindset – to Which Do You Believe?
Let’s look at what Wikipedia says about Relationships and Personal Change: Relationships. 'Do you believe that change is possible or do you believe that, no matter how hard one tries, change is impossible? The Fixed Mindset or. Growth Mindset? Mindset: The New Psychology of Success was written by Carol S. Personal Change.
PAUL GILLIN | THURSDAY, JUNE 24, 2010
[Wikipedia] How to Calculate Social Marketing ROI
According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. My biggest concern is that these ideas are overly simplistic. EMC Corp.
BIZNOLOGY | WEDNESDAY, JUNE 13, 2012
[Wikipedia] Of dinosaurs, birds, and Enterprise Social Platforms
Photo credit: Wikipedia. As the Facebook IPO story developed over the last few weeks, people started wondering what was real and what was just smoke and mirrors. Is Twitter going to be a ghost town of 150 million users? Will Google+ ever going to take over the social networking crown? Is Pinterest a fad? will look like?”
CHRIS KOCH | FRIDAY, MAY 7, 2010
[Wikipedia] Why Tut would have been buried with his iPhone
Image via Wikipedia. Sure, sure, I know it’s Apple and Apple is to the ’10s what Sony was to the ’80s. But there must be more to the fact that the iPhone/iTouch are the fastest growing technology launch in history (and the iPad so far is on pace to outdo them both). They bring out our primitive attractions to the bright and shiny.
BUYEROLOGY | SUNDAY, MAY 1, 2011
[Wikipedia] Plan for the Social Buyer Before It’s Too Late
Image via Wikipedia. To say things are changing is an understatement. Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users. You might be surprise that most often, outbound calls are going directly into voice mail. What is happening?