BIZNOLOGY | THURSDAY, MARCH 10, 2011
[Wikipedia] "My exec doesn't understand search marketing!"
Image via Wikipedia. hear that complaint all the time. You know how effective search marketing is. You know what it could mean to your business. You're excited about getting it done. You want to be #1 for those keywords. You can practically see those Web analytics reports showing streams of traffic fighting to get to your site.
BIZNOLOGY | MONDAY, FEBRUARY 21, 2011
[Wikipedia] Why Digital Marketing Challenges Everyone
Image via Wikipedia. Sometimes I can see it in their eyes. During a speaking appearance, I'll look out at the audience and see fear. Not the "Big F" kind of "Run for your lives, citizens!" terror that you see in a B-movie. The fear that causes you to wait for someone else to make the first move. I see it all the time in digital marketing.
SAZBEAN | MONDAY, APRIL 21, 2014
[Wikipedia] How Typography Affects Your Internet Marketing
English: Example of Tahoma typeface (Photo credit: Wikipedia). Suvir Mirchandani, a teenager from Pittsburgh, recently came up with a way to save the government a lot of money. No, it doesn’t involve massive cuts to social programs or reductions in military spending. Overview of Typesetting. point Arial bold is an example of a font.
BIZNOLOGY | FRIDAY, JULY 13, 2012
[Wikipedia] How To Generate Great Content For Content Marketing
Photo credit: Wikipedia. Scared off by that blank white page you’re supposed to fill with content again and again and again? Don’t be. Generating content ideas is easier than you think if you follow a few basic ideas and work your way up from easier to more demanding – but rewarding! – techniques. Curation. Creation.
SAZBEAN | TUESDAY, MAY 28, 2013
[Wikipedia] Successful Marketing Always Has a Return
coins (Photo credit: Wikipedia) As a business owner it can be tempting to look at all the money going out and worry about spending. That’s good and healthy, but too much worry can mean that you’re not making the right investments to help your business grow. I see this especially happen with marketing decisions. What do you think?
B2B MARKETING INSIDER | THURSDAY, MAY 28, 2015
[Wikipedia] This Is the Real Secret to Unleash Your Content Marketing Creativity
Sources: Wikipedia and LaskerFoundation.org. If you have ever wanted to tap into the power of content marketing, but have felt held back because of a lack of creativity, then you are going to want to read this post today. In it, I will reveal the way that even the most uncreative person can come up with some great content marketing ideas.
TONY ZAMBITO | THURSDAY, NOVEMBER 10, 2011
[Wikipedia] Buyerology Trend: Think Experience Creation Versus Content Creation
Image via Wikipedia. This is the first of a series of articles planned on looking at buyer trends that will influence marketing and sales in the near and foreseeable future. This article looks at how buyers are seeking experiences and the new role of the C-Suite as experience creators. Buyer Trend: Overwhelmed By Content.
BIZNOLOGY | FRIDAY, MAY 24, 2013
[Wikipedia] Is it even possible to destroy your reputation today?
Photo credit: Wikipedia. A lot of what we discuss in the online space surrounds the idea of building, maintaining, and, ultimately, protecting our online reputation. The The same basic principles apply for both the individual and the brand. Whether we want to admit or not we ALL have some kind of online reputation to uphold. Or can it? If
BIZNOLOGY | THURSDAY, MAY 26, 2011
[Wikipedia] What's the most important mobile marketing tactic?
Image via Wikipedia. Every time I speak at an event, I try to understand what this particular audience needs, because not every audience has the same level of understanding or even the same digital marketing problems. Local marketing Business and Economy Google Marketing Mobile advertising Mobile marketing
BIZNOLOGY | WEDNESDAY, MAY 18, 2011
[Wikipedia] Search keywords are market segments
Image via Wikipedia. Perhaps you are new to digital marketing, or maybe you find yourself in a position where you need to explain digital marketing to others. If you think this is interesting, then check out my latest post on Search Engine Guide, " Search keywords are market segments.".
BIZNOLOGY | THURSDAY, FEBRUARY 24, 2011
[Wikipedia] Internet Marketing Grinders Are Winners
Image via Wikipedia. by Frank Reed. First of all, for you folks in New England that refer to a sub or a hoagy as a "grinder," this is not about that. You can probably come up with a few funny images or comments and you are more than welcome to share them in the comments section. Internet Marketing Internet marketing
BIZNOLOGY | TUESDAY, FEBRUARY 22, 2011
[Wikipedia] More Big Button Marketing
Image via Wikipedia. Last year I wrote an article on Internet Evolution called " Let's Push Delete on Big Button Marketing ," where I laid out some examples of how to design the user experience so that you aren't fooling people. But, unfortunately, people are still doing it.
BIZNOLOGY | TUESDAY, JANUARY 4, 2011
[Wikipedia] Does a CMS help your SEO?
Image via Wikipedia. At a recent Webinar, I got a question that I thought would make a good blog post. The actual question was, "Do you need a content management system to succeed at organic search marketing?" The answer to that question is no, but a deeper question is whether a CMS can improve your organic search results.
BIZNOLOGY | WEDNESDAY, JANUARY 11, 2012
[Wikipedia] Global Social Media Marketing
Image via Wikipedia. My monthly Biznology® Webinar yesterday was called “Global Social Media Marketing.” I talked for 30 minutes about how to apply your social media strategy on a global scale. Social media is becoming part of every marketer’s toolkit, but is your international marketing being left behind?
BIZNOLOGY | MONDAY, JUNE 25, 2012
[Wikipedia] Are Keywords Market-Shares?
Photo credit: Wikipedia. The Internet offers so many opportunities to mathematically create world-views that can help us make marketing decisions on expected sales and where they’d be coming from. I’ve often told clients using my SEO services that the number of keywords they’d use in their websites would influence sales volume.
KOMARKETING ASSOCIATES | TUESDAY, FEBRUARY 21, 2012
[Wikipedia] What is SEO? 10 Free SEO Videos for Beginners
We’d like to help beginners to wrap their heads around the SEO concept and according to Wikipedia 60% of the general population are visual learners. What is SEO ? Data from Google’s Keyword Tool tells us that as of today, people search for this term 18,000 times per month. What Is Search Engine Optimization / SEO. Year : 2011. Minutes.
TONY ZAMBITO | SUNDAY, JUNE 26, 2011
[Wikipedia] The Influence of the Social Buyer on B2B Business
Image via Wikipedia. In the B2B world, the emergence of the Social Buyer is causing organizations to search for better ways to reach its’ base of buyers. What we do know is that B2B buyers are demanding more social experiences in their buying processes. New Business Models. Social Buyer Cycle.
BIZNOLOGY | THURSDAY, JANUARY 16, 2014
[Wikipedia] Social media becoming increasingly important in regards to link building
(Photo credit: Wikipedia). As with most things online, the SEO industry is dynamic and things can move very quickly. Much like the SEO industry which encompasses it, link building is also continuously changing and evolving. SEO Value of Social Signals. Increased Reach and Value for Links. This is important for two reasons.
BIZNOLOGY | THURSDAY, AUGUST 23, 2012
[Wikipedia] Are you turning your marketing into PR?
Photo credit: Wikipedia. Some of you might be scandalized to here me urge you to turn marketing into PR. mean, I have a reputation as someone who is constantly advising people to measure everything they do in terms of sales–the direct marketing playbook–and it’s very hard to do that in public relations.
MARKETING ACTION | FRIDAY, OCTOBER 31, 2014
[Wikipedia] 31 Wicked Cool Benefits of Marketing Automation
Vincent Price and Raven, source: Wikipedia. Traditional Cornish Jack-o-Lantern made from a turnip, source: Wikipedia. Hallowmas. All Souls’ Day. All Hollows Day. All Saints’ Day. All Hallows Eve. Samhain. Hallowe’en. In other words, it’s awesome. Let’s jump-start this broomstick. First, a Brief Walk through History.
BIZNOLOGY | TUESDAY, NOVEMBER 11, 2014
[Wikipedia] 5 of my favorite productivity apps
So, I bill Wikipedia Management differently than I do ORM or SEO or SEM or influencer outreach or social media strategy. While I aspire to build Gerr.is It makes my head swim. It makes your head swim. Robots will enslave us all; however, until then, they make it possible to get quite a lot done on one’s own. An army of one, if you will.
HUBSPOT | TUESDAY, MAY 20, 2014
[Wikipedia] Why Should You Bother Sharing Content on Twitter?
Think of all the times Twitter can make your life easier: When you have an industry questions and don''t have time for the Google or Wikipedia black hole. Are you shy on Twitter? Hesitant to tweet something "wrong"? Unsure what the point is, since a zillion other people are already tweeting? My husband is one of these people. Social Media
TONY ZAMBITO | THURSDAY, MAY 12, 2011
[Wikipedia] Reinvent B2B Sales With Buyer Personas
Image via Wikipedia. Without question, while B2B Marketing is focused on developing its new prominence in the early stages of the buying cycle via content strategy and content marketing, B2B Sales is caught flat-footed on how to adapt to changing buyer behaviors. How can B2B Sales begin to reinvent themselves starting today?
THE POINT | THURSDAY, JULY 1, 2010
[Wikipedia] Do Email Open Rates Really Matter?
For this, we turn to Wikipedia : “Open rates are measured using an HTML IMG tag embedded in outgoing emails, calling for a small, transparent tracking image. In fact, not only are the numbers deflated by blocked images or text versions as Wikipedia explains, but they can also be grossly inflated by the Outlook preview pane.
BIZNOLOGY | WEDNESDAY, OCTOBER 8, 2014
[Wikipedia] Social business and the competitive landscape
To those unfamiliar with the coopetition concept, according to Wikipedia: “ Coopetition occurs when companies interact with partial congruence of interests. It used to be relatively easy to determine who was a competitor and who was not. Competitors were, simply put, one’s rivals.
SYNECORE | WEDNESDAY, DECEMBER 23, 2015
[Wikipedia] A Digital Marketer's Christmas Wish List
After all, according to Wikipedia , Branson’s nickname is “Old Beardie”—talk about a layup! Ah, it’s that time of year again, Christmas—a time when children of all ages and dispositions take a moment to count their blessings and pencil out all the things they want from dear old Santa Claus. Nick now more than ever. Here goes. Bummer, dude.
BIZNOLOGY | TUESDAY, APRIL 23, 2013
[Wikipedia] Blogger outreach is more PR than social media
The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. My expertise, however, is online community outreach and engagement. So, what my team and I developed is the equivalent of blogger-brand speed dating.
GREAT B2B MARKETING | FRIDAY, NOVEMBER 8, 2013
[Wikipedia] The Biggest Threat to Your B2B Marketing Success
According to Wikipedia, “Inertia is the resistance of any physical object to any change in its motion (including a change in direction).” Of all the threats to your ability to achieve marketing success, perhaps the most insidious is inertia. But why do we fail to act? Insufficient knowledge. It’s hard to do what you don’t know how to do.
BIZNOLOGY | FRIDAY, FEBRUARY 7, 2014
[Wikipedia] Getting back to marketing basics
(Photo credit: Wikipedia). In the rush to implement the latest social and digital marketing programs, many marketers appear to focus on the communication aspects of their initiatives, often without much thought about the underlying strategy. They cite increases in followers, likes and visits and celebrate their successes.
BIZNOLOGY | THURSDAY, OCTOBER 17, 2013
[Wikipedia] Miley’s Hot Strategic Mess of Digital Marketing Success
Photo credit: Wikipedia. Are we past the VMAs yet? Can we stop talking about Miley Cyrus? Well, no. Actually, I want to take a swing. Whatever you think of Miley’s bold moves, you have to agree with her: it was a hot mess, but a strategic hot mess – one that yielded impressive digital marketing results. Sure,
BIZNOLOGY | THURSDAY, OCTOBER 24, 2013
[Wikipedia] 3 Tips to Help Content Marketers Understand Sales Cycles
Photo credit: Wikipedia. Content marketing takes time and effort. When marketers don’t see results, determining the return on investment isn’t easy. If you’re constantly struggling with your business blog and exasperated with the lack of qualified leads, you may be missing key points in your content strategy. Mid-market.
BIZNOLOGY | MONDAY, DECEMBER 9, 2013
[Wikipedia] Customer Service – Your most powerful retention tool or your competitors most powerful acquisition tool?
(Photo credit: Wikipedia). It is often said that small actions lead to big results – some good and some bad, but the absence of action could create irreparable damage beyond your imagination. So when it comes to taking care of loyal ,profitable customers, why do so many companies pay lip service to the notion that the customer comes first?
FIFTH GEAR ANALYTICS | WEDNESDAY, MARCH 28, 2012
[Wikipedia] Analysis and Visualization: “Fifteen Minutes Can Save You …”
Per Wikipedia, this is originally attributed to SCUBA divers, who check each others’ equipment prior to a dive. Vida Tamoshunas. The GEICO commercials came to mind as a perfect metaphor. If you can save 15% on insurance in 15 minutes, then why not improve your analysis by 15% in 15 minutes? What can you do in 15 minutes?
BIZNOLOGY | WEDNESDAY, JANUARY 4, 2012
[Wikipedia] Publishing is dying because marketers are the new publishers
Wikipedia has crushed them all. Image by Getty Images via @daylife. Every time I come to New York City, I see the same scene. At the subway stations and on the street, I pass multiple people yelling, “AM New York” to passersby, as they attempt to hand out free newspapers to commuters. But very few people take them. cookbook.
INDUSTRIAL MARKETING TODAY | WEDNESDAY, MAY 11, 2011
[Wikipedia] Thought Leadership: Marketing Engineering Services with Technical Articles
Thought leadership is a term that was first coined in 1994, by Joel Kurtzman, editor-in-chief of the Booz, Allen & Hamilton magazine, Strategy & Business. A “thought leader” in business jargon is an entity that is recognized for having innovative ideas (Source: Wikipedia). There is very little to differentiate one from another. Moor
GREAT B2B MARKETING | THURSDAY, JUNE 6, 2013
[Wikipedia] Five Ways You Can Get Big Value from LinkedIn
Top of mind awareness (TOMA) is so important that Wikipedia actually has a definition: “The first brand that comes to mind when a customer is asked an unprompted question about a category.” I talk about social media quite a bit in my blog posts, articles and conference presentations. You might even go viral.
BIZNOLOGY | THURSDAY, SEPTEMBER 20, 2012
[Wikipedia] How familiar are you with your customers?
Photo credit: Wikipedia. Yes, I know that you know your business. And maybe you’ve even done some market research. If you listen in social media, give yourself a gold star. Oh sure, we’ve talked to them and run focus groups and looked at our Web analytics. You have done all those things, haven’t you?) If not, why not?
HUBSPOT | FRIDAY, MARCH 27, 2015
[Wikipedia] 10 LinkedIn Groups Every Entrepreneur Should Follow
Terms like “globalization,” “marketing myopia,” and the “glass ceiling” have appeared first in HBR according to Wikipedia. There are at least three problems with this list. First, “entrepreneurship” is an extremely broad subject. Second, opinions are ubiquitous. Third, LinkedIn groups aren’t exactly scarce. This is a personal favorite.
B2B MARKETING ONLINE | MONDAY, JUNE 7, 2010
[Wikipedia] Business travel loses its lustre
Image via Wikipedia If the last 18 months has taught us anything, it is that the world is a lot less of a certain and safe place than we thought it was. The removal of certainty has also been evident in the business world. Whilst the airlines have to rethink their business plans, companies are rethinking their meetings policies.
FIFTH GEAR ANALYTICS | WEDNESDAY, SEPTEMBER 8, 2010
[Wikipedia] B2B Sales Enablement: Using B2B Sales Optimization Dashboards
Wikipedia defines Sales Enablement as “…the process of arming an organization’s sales force with access to the insight, experts, and information that will ultimately increase revenue.” It’s focused on enabling a sales force to excel. And that will, as Wikipedia says “…ultimately increase revenue.”. George Hollister. Tweet This!
B2B MARKETING TRACTION | FRIDAY, DECEMBER 7, 2012
[Wikipedia] Are QR Codes Redonkulous for B2B Marketing?
” From Wikipedia, the free encyclopedia. I get QR codes in real estate or retail. I think there is a use in B2B marketing for QR codes. The problem is they are often poorly implemented. Or, you pass a house for sale and, as usual, the flyers are all gone. But what’s the value in B2B marketing?
BIZNOLOGY | MONDAY, FEBRUARY 17, 2014
[Wikipedia] Hindsight 20/20 Series: 4. Your social business platform as a shopping mall
Boxing Day at Eaton Center (Photo credit: Wikipedia). Wikis: they showed the potential behind a more “social” model of authorship, and Wikipedia is still proof that the model can be very effective under ideal conditions. Most of them never enjoyed the sustained success of Wikipedia in the corporate world.
BIZNOLOGY | TUESDAY, MARCH 27, 2012
[Wikipedia] Answers to Your Google+ for Business Questions, Part 1
Google plus one (Photo credit: Wikipedia). There were so many great questions that were asked in chat during my recent webinar, Google+ for Business , that I broke them into parts. Here’s part 1 and I hope I have answered your questions. And than you for attending as well as reading now. Q: Can we download the presentation?
CONFLUENT FORMS | MONDAY, DECEMBER 10, 2012
[Wikipedia] Develop a user-centric content strategy instead of worrying about SEO
We find this exceedingly amusing, especially when we demonstrate that yes, our websites are being found for most of our major keywords ( we're #2 behind Wikipedia for "rfp" and "request for proposal"). We don't like talking about Search Engine Optimization (SEO), nor do we like focusing on it in any significant way as it's own service.
BIZNOLOGY | TUESDAY, SEPTEMBER 27, 2011
[Wikipedia] How to pitch a blogger
Image via Wikipedia. So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? We at Abraham Harrison have been doing it successfully for almost five years now, so we think we know a thing or two about it. Just how do you pitch a blogger? Who is spitting mad?
BIZNOLOGY | MONDAY, AUGUST 19, 2013
[Wikipedia] Mobile App vs Mobile Website? What’s better for you? 14 decision makers
Photo credit: Wikipedia. The numbers show marketers are rushing into mobile. The numbers also indicate they are leaping before they look. So, So, if you want to know what’s better for your business: Mobile App or Mobile Website? Forget the tactics, buzzwords and lingo; focus on the needs of your business. Mobile App or Mobile Website? Here
SAZBEAN | FRIDAY, JANUARY 24, 2014
[Wikipedia] Connecting Content to Your Audience
Photo credit: Wikipedia) We all want our target audience to consume the content we create — why else would we create it? John Donne, one of the most famous Metaphysical Poets. People consume content that resonates with their needs and wants. They like companies that provide solutions to their problems. Content Marketing Social Media
SAZBEAN | TUESDAY, JANUARY 21, 2014
[Wikipedia] Consumer Social Sharing
” (Photo credit: Wikipedia) The hope and dream of all content creators is that their content will be shared so that it can be seen by more people. Two young girls sharing a plate of spaghetti. Original caption: “I’m not sure Mina knew what she was in for when Viola wanted to share.” Content Social Media
SAZBEAN | WEDNESDAY, MAY 22, 2013
[Wikipedia] When Corporate “Policies” Get In The Way of Passionate Customers
Deutsch: Ein Glas Nutella-Nussnougatcreme (Photo credit: Wikipedia) Every brand and company hopes to have customers so passionate that they want to celebrate their love with a special day. Or do they? When a company’s policies of protecting the brand get in the way of such enthusiasm, what is the cost? What do you think?
SAZBEAN | TUESDAY, MAY 7, 2013
[Wikipedia] The Challenge of Producing Quality Content
English: Slalom race in urban street Italiano: Corsa slalom in strade urbane (Photo credit: Wikipedia) As we all know, producing quality content takes quite a bit of time and effort. Something I’m going to think about and consider carefully. What about you? There’s only one answer to the content quality problem. News & Notes
SAZBEAN | THURSDAY, MARCH 8, 2012
[Wikipedia] 8 Marketing Experts Discuss Social Media Surprises & Planning for 2012
Image via Wikipedia. I am proud & humble to be among such rock stars. My surprise with mobile in 2011 wasn’t just that people were using their phones more often, we’ve known that for awhile, but that there was such an explosive growth in the use of smartphones and tablets. Industry Experts on Social Media. News & Notes
WRITTENT | WEDNESDAY, MAY 1, 2013
[Wikipedia] 14 Blog Writing Tips for Creating SEO-Friendly Blog Posts
Linking out to authoritative, trustworthy websites like Wikipedia, known thought leaders in the field, or any domain ending in.edu or.gov creates a better user experience and shows search engines you truly want to help searchers. After all, if you’re not getting traffic, you’re not getting engaged readers or leads, either. Publish Regularly.
TONY ZAMBITO | FRIDAY, MARCH 25, 2011
[Wikipedia] Four Challenges Market Research Faces Today
Image via Wikipedia. Market research today finds itself in somewhat of a quandary. Mostly, it is a field that is trying to remain relevant amidst the sea of changes taking place in marketing and sales today in the new digital and buyer experience economy. What are the some of the challenges that face market research?
B2B MARKETING INSIDER | MONDAY, MAY 25, 2015
[Wikipedia] This Brand Is Tickled Pink, Literally
Photo credit: Wikipedia. For example, according to the Logo Design Guru , black can represent authority, power and mystery. Red on the other hand can convey passion, love and anger whereas yellow can connote a sense of happiness and warmth and blue professionalism, trust and authority. Let the Music Play. piece of tape.
SYNECORE | THURSDAY, AUGUST 8, 2013
[Wikipedia] Let's Party: How to #Twitterview
According to Wikipedia, the first twitterview came two years after the social channel’s inception in 2006 from a rather unexpected source. A Twitterv- a Twitter what? What the hell is that? assured him it was not a sinister plot to trap him in and inescapable social media blunder. Twitterviews aren’t anything new. Pretty sweet, right?
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, JANUARY 29, 2012
[Wikipedia] Creating an inclusive social media event
Our favorite apps like Wikipedia were built by volunteers. A few years ago, I was speaking at a social media event in New York. student wrote me and said, “I would love to come to meet you but I can’t afford the $375 ticket!” And because the events are usually in New York or L.A., Networking opportunities were limited.
BIZNOLOGY | MONDAY, AUGUST 5, 2013
[Wikipedia] The Cambrian Explosion and our obsession with “the next big thing”
Photo credit: Wikipedia. You’ve heard it before, perhaps with different words. Gartner defines the “Nexus of Forces” as being “the convergence and mutual reinforcement of social, mobility, cloud and information patterns that drive new business scenarios.” There are plenty of possible explanations for the above.
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[Wikipedia] What makes an effective knowledge worker? (Gurteen Knowledge)
Books Amazon.com Books Wikipedia Collegiate Dictionary Collegiate Thesaurus Daypop Google Google Images Gurteen Hotbot HyperDictionary Translate to French Translate to German Translate to Italian Translate to Portuguese Translate to Spanish Yahoo. The Gurteen Knowledge Website. Altavista Amazon.co.uk Weblog Entry. Posted By David Gurteen.
BIZNOLOGY | WEDNESDAY, JANUARY 22, 2014
[Wikipedia] How much content is enough for effective content marketing?
(Photo credit: Wikipedia). How often should I blog? Do I really need to post to Twitter every hour? Does it matter whether my content is original or aggregated or repurposed? And what’s the difference, anyway?). We hear these questions from clients as part of almost every content marketing engagement we undertake. Size Does Matter.
BIZNOLOGY | TUESDAY, SEPTEMBER 3, 2013
[Wikipedia] Embrace your inner realtor when selling social media
I daresay that realtors were the world’s first social media marketers — well before the Internet ever existed. Social networks predated the Internet and real estate agents have always been exemplary manifestations of shameless self-promoters while still being able to build reputation , trust, and confidence over time. So, what about you?
BIZNOLOGY | WEDNESDAY, OCTOBER 3, 2012
[Wikipedia] Copyright expert Nicholas Wells on the newest Google Bowling
Photo credit: Wikipedia. How can a lawyer explain Google Bowling? Nicolas Wells is not your ordinary lawyer, that’s how. He has been practicing intellectual property law for eight years, founding a boutique law firm in 2009 that handles technology and intellectual property issues, with offices in New York and Salt Lake City.
BIZNOLOGY | THURSDAY, MARCH 15, 2012
[Wikipedia] Use Lifetime Customer Value to Measure Social Media
Image via Wikipedia. When businesses evaluate social media marketing initiatives, they want to know how many new customers social media will attract to their businesses. But, social media marketing is all about relationships. So perhaps evaluating an investment in social media marketing by looking at new customers is the wrong metric.
SYNECORE | WEDNESDAY, DECEMBER 12, 2012
[Wikipedia] Case Study: Using Integrated Digital Marketing to Sell Old Books
Heck, Strand even has a Wikipedia page. Sometimes cutting-edge marketing is found in the unlikeliest of places. This past weekend, CNN Money ran a story about Strand Bookstore , located in the East Village of NYC. Curious, I checked out the company’s online profile and was duly impressed. VISUAL AND INTERACTIVE. Pretty slick. Nice touch.
WINDMILL NETWORKING | TUESDAY, MARCH 20, 2012
[Wikipedia] Blow Out Content Marketing and Lead Social Conversations with Content Curation
Content Curation: What it is and Why it is Hot As defined by Wikipedia , “curation is generally the selection of, care for and presentation of the objects entered into a collection, whether that collection is physical (such as items in a museum) or digital (such as entries in Wikipedia). There are many types of curation.
SYNECORE | TUESDAY, MAY 14, 2013
[Wikipedia] Why I’ve Got My Head Stuck in the Google Cloud
“Life gets a bit easier when your Google products work well together…” I couldn’t have said it better myself. Finally accepting the reality of these truths, I decided to dive in to the Google Cloud headfirst; here’s what I found. DOES IT COME WITH CHROME? You can’t get much more streamlined than that. WANT GOOGLE NOW. and 4.2 DATA DRIVEN.
BIZNOLOGY | THURSDAY, NOVEMBER 3, 2011
[Wikipedia] Is there still room for new social networks?
Image via Wikipedia. If you’re like me, you probably remember a period not too long ago when you couldn’t open your e-mail without getting another invitation to join a new social network. The business results of all those social networks indicate that you responded the same way that I did, which is to ignore those invitations.
SOCIAL MEDIA B2B | WEDNESDAY, FEBRUARY 5, 2014
[Wikipedia] Break Through the Content Clutter with Cool Infographics
Don’t list the news article or wikipedia entry where you found the information. Infographics are key to many B2B companies’ content marketing efforts. Randy Krum is the president of InfoNewt and the author of the new book, Cool Infographics. Randy answered the following questions about the business of infographics. Infographic.
HUBSPOT | TUESDAY, AUGUST 18, 2015
[Wikipedia] Why Your Memory Sucks: The Science of Remembering in the Internet Age
Ever found yourself in one of those Wikipedia black holes, where you go in looking up the name of a Russian prime minister and emerge, hours later, having read through the entire history of the Russian Revolution? Take a second and think about the three most important people in your life. Got 'em? Our attention spans have become shorter.
BIZNOLOGY | THURSDAY, APRIL 26, 2012
[Wikipedia] Perform a Link Audit to Monitor Link Building Efforts
Photo credit: Wikipedia. Link building is a huge part of an SEO campaign. Inbound links to a website convey trust and the search engines take that into consideration as part of their ranking algorithm. link audit is best done manually. The first step to conducting a link audit is to use a tool like Link Diagnosis.
BIZNOLOGY | FRIDAY, DECEMBER 20, 2013
[Wikipedia] The progression of anchor text
(Photo credit: Wikipedia). Much like the SEO industry as a whole, strategies for anchor text are always changing. Make sure you are following anchor best text practices to maintain a natural looking backlink profile. One of the most exciting things about being involved in the SEO industry is that it is always evolving.
BLUE FOCUS MARKETING | WEDNESDAY, JULY 6, 2011
[Wikipedia] Crowds Swarm Madison Avenue and CMO’s
As defined by Wikipedia , crowdsourcing is “the act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group of people or community (a “crowd ), through an open call.”. For decades companies have turned to advertising agencies to help market their products and services. than ever before.
WRITING ON THE WEB | TUESDAY, JUNE 8, 2010
[Wikipedia] Why Use Twitter, Facebook & LinkedIn for Content Marketing?
For an interesting overview of how Facebook got started in a dorm at Harvard, read the story on Wikipedia , it’s interesting. Read their story here on Wikipedia. Content Marketing?" alt=" Why Use Twitter, Facebook & LinkedIn for Content Marketing?" />. Content Marketing?" Facebook claims over 400 million active users.
B2B MEMES | MONDAY, NOVEMBER 14, 2011
[Wikipedia] A Word Every Publisher Should Know
For those unfamiliar with the term, Wikipedia defines it nicely: “a derivative object that retains ornamental design cues to a structure that was necessary in the original.” Skeuomorph. It’s one of those words you have to look up several times before you can remember it. Why should publishers care about skeuomorphs?
BIZNOLOGY | MONDAY, JULY 30, 2012
[Wikipedia] Prospecting to IT Buyers: How Nine Data Vendors Stack Up
Photo credit: Wikipedia. Buyers of information technology (IT) are one of the most valued audiences targeted by business marketers. Globally, these professionals spend $3.6 Nine vendors graciously participated in our study—specifically, Data.com, D&B, Harte-Hanks, Infogroup, Mardev-DM2, NetProspex, Stirista, Worldata, and ZoomInfo.
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[Wikipedia] Grow Your Wiki
Wikipedia. Stewart Mader compares organizational and public wikis (Wikipedia vs. enterprise wiki), offers several examples of organizations actively using wikis today, and outlines the main business drivers and use cases inside organizations. About. Services. Contact. Archives. 21 days of wiki adoption. 9rules. adsense. advertising.
BIZNOLOGY | FRIDAY, JULY 6, 2012
[Wikipedia] The Seven C’s of Content Quality
Think of it like writing a Wikipedia article, where you actually need to put references into every statement. Outside of Wikipedia, you don’t need to include the references, but keep them in your back pocket and refer to them to strengthen your position, if necessary. Panda (Photo credit: PeroMHC). Defining content quality.
THE FORWARD OBSERVER | TUESDAY, DECEMBER 24, 2013
[Wikipedia] How B2B Marketers Can Use Social Proof To Bag More Leads
This effect is prominent in ambiguous social situations where people are unable to determine the appropriate mode of behavior, and is driven by the assumption that surrounding people possess more knowledge about the situation." – WIKIPEDIA. Artillery B2B Marketing Blog > The Forward Observer. Here''s how your social proof can take flight.
HUBSPOT | MONDAY, NOVEMBER 5, 2012
[Wikipedia] How Not to Spend $35 Million on Marketing
We can’t afford that, but we could purchase a smaller island easily (my research is showing quite a few options in the $10-$35 million range), rename it “Inbound Island,” and elicit a series of updates to Wikipedia, Google Maps, and other services that would spread the concept of inbound marketing to even more people. Another benefit?
MARKETRI | THURSDAY, MARCH 29, 2012
[Wikipedia] Houzz: New Marketing Tool for the Building Construction and Design Industries
Houzz has been called the "Wikipedia of interior and exterior design" by CNN and has one of the largest databases of home design ideas online. One of the most fun things about my job at Marketri is that I get to research and test out new social media and marketing tools. This is precisely what happened to me this week.
BIZNOLOGY | MONDAY, FEBRUARY 18, 2013
[Wikipedia] 16 case studies prove ROI of mobile marketing
Photo credit: Wikipedia. Are you paying attention to your mobile marketing yet? After years of being the next big thing, mobile might finally be the current big thing. But there is a big problem–most people don’t know how to prove it. Are you one of them? 85% report an intent to raise their mobile budgets in the near future.
LEADER NETWORKS | THURSDAY, OCTOBER 6, 2011
[Wikipedia] Fashion & Social Media: Power to the People or the Publisher?
As a bubbling spring of fashion trivia, I was thrilled when I saw the "updates" feature on the navigation bar -- believing I could finally put my facts to good use by adding them to Voguepedia the way topic enthusiasts do on Wikipedia. Who doesn't love fashion? One of the most beautiful things about fashion is it's a participatory sport.
SAZBEAN | FRIDAY, JANUARY 28, 2011
[Wikipedia] Thoughts on the History of Social Networking [Infographic]
From wikipedia : “The first message on the ARPANET was sent by UCLA student programmer Charley Kline, at 10:30 p.m, on October 29, 1969. Digital social networking started the day that two computers could communicate with each other and send messages between people. Via: Online Schools What do you think? News & Notes
BIZNOLOGY | MONDAY, JULY 11, 2011
[Wikipedia] Interview with SCORE on Search Marketing
Image via Wikipedia. Many of you might be familiar with SCORE (originally the Service Corps of Retired Executives ), which is a longstanding resource to U.S. small businesses, in partnership with the Small Business Administration. If you are a small business, SCORE offers free advice to help you improve your business.
IT'S ALL ABOUT REVENUE | WEDNESDAY, JULY 20, 2011
[Wikipedia] 22 Essential Mobile Apps for Your CMO
Qwiki : Think of Wikipedia-like content, but presented in a visually stimulating, multimedia fashion. by Joe Chernov | Tweet this Let’s face it, your CMO is busy, and as marketing becomes increasingly accountable for revenue performance , the workload will only intensify. The solution: Help your CMO manufacture more time. Content Apps.
WRITING ON THE WEB | WEDNESDAY, JANUARY 26, 2011
[Wikipedia] The Real Truth About Mexico
Here’s an update, as reported on Wikipedia: The economy of Mexico is the 11th largest in the world. Violence touches the lives of many everywhere. When current events strike close to home, you may feel, as I do, the need to speak up. Crime in Mexico. per 100,000 inhabitants. Blog this on Blogger. Subscribe to the comments for this post?
BIZNOLOGY | THURSDAY, JANUARY 26, 2012
[Wikipedia] Be Realistic About SEO Campaign Results
Image via Wikipedia. Unlike other forms of marketing in which you implement a strategy and start to see results in a short period of time, search engine optimization is a long term process to build a brand image in the search engines and online in general over time. Going into it with unrealistic expectations is just a recipe for disaster.
MARKETING ACTION | TUESDAY, APRIL 29, 2014
[Wikipedia] Is Marketing Automation Worth the Investment?
Clepsydra Diagram courtesy of Wikipedia. Researchers keep saying that marketing automation is growing really, really fast. What’s all the hubbub, Bub? Is it worth the investment? For most companies, yes. Some of that research is recapped in a new white paper: CEO Perspective: 5 Ways Marketing Automation Can Optimize & Grow Your Business.
HUBSPOT | FRIDAY, JUNE 27, 2014
[Wikipedia] 10 Cliché Marketing Taglines We Should All Stop Using
According to Wikipedia , the term "one-stop shop" or "one-stop source" originated in the United States in the late 1920s or early 1930s to describe a business model offering customers the convenience of having multiple needs met in one location. ” It may be of no surprise that fewer than 25% of U.S. Guilty as charged. Get specific.
MODERN B2B MARKETING | MONDAY, OCTOBER 19, 2015
[Wikipedia] Hey, Salespeople — Welcome to Meme Selling 101!
To learn about them, visit the Wikipedia of memes. Author: Nikita Ovtchinikov Does this situation sound familiar? —. You’re sitting at your desk. You’ve been waiting for your prospect to get back to you—phone call, email, visit to the office—anything! But nothing is happening. You’re raking your brain, trying to figure out what to do.
HUBSPOT | THURSDAY, APRIL 10, 2014
[Wikipedia] Nostalgia Ahead! What Your 20 Favorite Websites Used to Look Like #TBT
find this very interesting because according to Wikipedia , Macy''s present day logo was designed in 1988, long before the website was created. I just picked up a new hobby. call it "Waybacking.". It''s kinda like Googling, but even better. Remember when Google was in Beta? Tweet about Google. 2) Apple. Remember the iBook? This is not a joke.
BIZNOLOGY | FRIDAY, JULY 19, 2013
[Wikipedia] Why Local Search is Just Like Politics
Photo credit: Wikipedia. Back in the days when the government did stuff, like got together and actually passed bills, U.S. Speaker of the House Tip O’Neill coined the phrase, “All politics is local.” know, I know. Nobody wants to talk about politics, especially not in the heat of summer. Well, quite a bit, actually. Read
BIZNOLOGY | WEDNESDAY, OCTOBER 2, 2013
[Wikipedia] Why Is Website Search So Hard To Do Well?
Photo credit: Wikipedia. I’m starting to see a lot more companies working on improving their website search. It’s always made sense to me, but for some reason, most companies haven’t focused on it. So, if you have a site search engine that your customers are disappointed in, why might that be happening?
BIZNOLOGY | MONDAY, JULY 9, 2012
[Wikipedia] Every Digital Marketer’s Most Valuable Asset: The Extended Network
Photo credit: Wikipedia. Every job seeker knows that his network is the key to his next employment opportunity. In theory, every digital media marketer is or has been a job seeker at some point. So why does it seem that we only think about the network in terms of personal use? The Extended Network. Business is Personal. share my activities.
HUBSPOT | WEDNESDAY, NOVEMBER 11, 2015
[Wikipedia] The Best Promotional Product Videos Ever (And Why They Make You Buy)
The company even has its own Wikipedia page dedicated to the series. The goal in crafting a perfect product video is not far off. If you want your video to resonate, it should be about more than just the product. It should be about the problem, the solution, the experience, and the larger vision of what you're trying to build. series.
BIZNOLOGY | FRIDAY, AUGUST 14, 2015
[Wikipedia] Digital Transformation: Undigitizing the intangible “digital fridge”
replicator can create any inanimate matter, as long as the desired molecular structure is on file (…) – Source: Wikipedia – Replicator. With 3D printers and 3D scanners going mainstream, we start getting an early preview of the potential behind moving from atoms to bits and then back to atoms. You just know. Like this post?
BIZNOLOGY | THURSDAY, SEPTEMBER 15, 2011
[Wikipedia] What does “Do It Wrong Quickly” really mean?
Image via Wikipedia. I was privileged to keynote the Webdagene event here in Norway this morning, and they requested that I talk about “ Do It Wrong Quickly Marketing (link to slides), which I was happy to do. But that’s not me. (I swear.). But what I noticed is that many people were paralyzed by the fear of doing things wrong.
BIZNOLOGY | MONDAY, OCTOBER 24, 2011
[Wikipedia] Why Meta Data Still Matters in SEO
Image via Wikipedia. The search engines have evolved a great deal in the last fifteen years. They’ve gotten a lot smarter, meaning that it’s not easy for a website to get a good search ranking. Now it’s not so easy. In fact, stuffing keywords anywhere can get you penalized. So this raises the question, does meta data even matter anymore?
BIZNOLOGY | WEDNESDAY, OCTOBER 30, 2013
[Wikipedia] Why marketers need to embrace responsive design
Photo credit: Wikipedia. Ever visit a website on a mobile device, and find it virtually unreadable because it’s a desktop website and everything is too small to read on your little screen? That is a site that needs responsive design and here’s why marketers need to embrace responsive design for our websites. If Mobile is king now.
HUBSPOT | WEDNESDAY, OCTOBER 23, 2013
[Wikipedia] The Future of SEO and What it Means for Inbound Marketing [SlideShare]
Wikipedia explains it well: " Google Now uses a natural language user interface to answer questions, make recommendations, and perform actions by delegating requests to a set of web services. A few years ago, if you asked me what SEO came down to, I would have said two things: keywords and inbound links. Mobile Search Will Continue to Rise.
BIZNOLOGY | TUESDAY, JANUARY 6, 2015
[Wikipedia] 2015 is the Year of Message Boards and Forums
Even reddit and Wikipedia can be hostile. In the beginning, the Internet was populated by an infinite number of ad hoc communities. Over the past decade, these safe and private communities have been consumed and subsumed by Facebook, Google, Twitter, Reddit, and others. We live in a post-Snowden world. Who trusts Facebook? No worries.