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  • BUYEROLOGY  |  WEDNESDAY, OCTOBER 5, 2011
    [Wikipedia] Understanding Buyer Priorities and Goals in an Uncertain and Chaotic World
    Image via Wikipedia. We are living in a world that is fraught with uncertainty.    The degree of uncertainty for businesses today probably is at the highest level in decades.    Resulting in a chaotic world for sellers and buyers looking to make sense of what the future may hold.  Adaptation Begets Patterns.
  • BIZNOLOGY  |  MONDAY, DECEMBER 31, 2012
    [Wikipedia] 5 Critical Roles that Need SEO Skills
    Photo credit: Wikipedia. Last month, I said that SEO is the top skill for digital marketers. This might seem outrageous to one who has not read that post. Even to those who have read it, it might seem controversial. Many people in my Twitter stream are calling SEO the bane of the web. Debunking the SEO Haters, Again. Product Owners.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 5, 2013
    [Wikipedia] Pinterest for publishers
    ' (Photo credit: Wikipedia). As a publisher, you’re probably already involved in Facebook and Twitter. But have you given Pinterest any thought?  Here’s why you should consider adding Pinterest to your social media list. For example, it can be used for branding and outreach, particularly when it comes to publishing. 81 percent of U.S.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 7, 2013
    [Wikipedia] Why paid search is still frustrating for searchers
    'Photo credit: Wikipedia. When I speak to groups, I often ask how many people  never click on paid search ads and many hands go up–usually half the room. It ain’t true. But people raise their hands because they still get frustrated by paid ads and they wish they hadn’t clicked on them. This is not an isolated incident.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Wikipedia] Are You Promoting Yourself as a Digital Marketer?
    Dan Schawbel, author and public speaker (Photo credit: Wikipedia). 'I run into  many people my age or even younger–for some reason more and more people seem to be younger than me each year–who are unemployed or underemployed. Dan usually focuses on Millenials, but I think the message is for everyone. Think about it.
  • DIGITAL B2B MARKETING  |  THURSDAY, FEBRUARY 9, 2012
    [Wikipedia] 4 Problems Killing Thought Leadership Marketing
    According to Wikipedia, the distinguishing characteristic of a thought leader is “the recognition from the outside world that the company deeply understands its business, the needs of its customers, and the broader marketplace in which it operates.” Chris Koch shared Four Reasons to Hate Thought Leadership earlier this week.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, OCTOBER 3, 2012
    [Wikipedia] Brand Storytelling: Why Your Employees Should Tell Your Story
    brand’s story isn’t just filler for its Wikipedia page; it is a powerful marketing tool. Responsibility for a brand goes beyond the marketing department—it’s everyone’s job. You cannot stifle branding by slotting it into the same outdated organizational paradigms. Of course, the best journeys don’t simply stop at a single destination.
  • SYNECORE  |  FRIDAY, FEBRUARY 13, 2015
    [Wikipedia] Why Google Recommends Responsive Web Design
    Wikipedia defines it as “an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).” But what is Responsive Web Design ? RWD is King.
  • B2BBLOGGERS  |  FRIDAY, NOVEMBER 19, 2010
    [Wikipedia] Experimentation Is The New Best Practice
    Take a look at this definition from Wikipedia , pay particular attention to the bolded text. Source: Wikipedia. Now that is not to say the tried and true methods of B2B marketing should be discarded, but more so that our thinking needs to advance well beyond the limits of today and into the new boundaries of tomorrow. Sign up.
  • SAZBEAN  |  TUESDAY, MAY 17, 2011
    [Wikipedia] Using Game Mechanics to Increase Engagement & Participation
    World of Warcraft, an online MMORPG (massively multiplayer online role playing game) — think D&D online, has over 12 million players (according to Wikipedia ). Gamification isn’t about building games (necessarily), it’s about using aspects of games that people find enticing. Popularity of Gaming. Motivations Differ.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 2, 2013
    [Wikipedia] How does your team get digital marketing training?
    Photo credit: Wikipedia. Most of you know that I do a lot of training work, both for individuals and companies, and it has struck me recently that there might not be enough choices in how companies train their teams. In this business, you all know that constant learning is essential. The good ones include exercises that cement the learning.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 24, 2012
    [Wikipedia] The Secret to Great Marketing [Infographic]
    Well, the Wikipedia definition of Nation refers to a community of people who share a common language, culture, ethnicity, descent, or history. Until recently, each company had to figure all this out on their own. And this prevented a lot of companies from adopting and being successful with marketing automation. Until now. You’re not alone.
  • BUYEROLOGY  |  SUNDAY, JULY 24, 2011
    [Wikipedia] The New Social Buyer Ecosystem
    Image via Wikipedia. From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.    The pace in 2011 has noticeably quickened.  New Buyer Perspectives Evolving.   There have been some surprising revelations.    In fact, I can’t even recall when I last did that. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 12, 2012
    [Wikipedia] The Business Case for Irrelevance
    Oh, and Wikipedia’s definition of an elephant, which common sense might have expected to come out at the top. By {grow} Community Member Paul Mayze. Algorithms are the magic of the Internet. Algorithms are the most closely guarded secrets of the internet giants. Suppose I Google “elephant.” Try it yourself. worry that.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Wikipedia] Research Methods 'Beyond Google' :: Inside Higher Ed :: Higher Education's Source for News, Views and Jobs
    The problem is near-universal for professors who discover, upon assigning research projects, that superficial searches on the Internet and facts gleaned from Wikipedia are the extent — or a significant portion — of far too many of their students’ investigations. Friday. June 27, 2008. Sign up. Views. Blogs. FOR JOB SEEKERS.
  • BLUE FOCUS MARKETING  |  MONDAY, DECEMBER 3, 2012
    [Wikipedia] Content Marketing Gives Customers a Reason to Believe
    Wikipedia defines content strategy as “the planning, development and management of informational content—written or in other media.” “People don’t buy what you do; people buy why you do it,” according to author Simon Sinek. The best brands give customers reasons to care about them. What is content marketing? What is content strategy?
  • SAZBEAN  |  TUESDAY, JANUARY 21, 2014
    [Wikipedia] Consumer Social Sharing
    ” (Photo credit: Wikipedia) The hope and dream of all content creators is that their content will be shared so that it can be seen by more people. 'Two young girls sharing a plate of spaghetti. Original caption: “I’m not sure Mina knew what she was in for when Viola wanted to share.” Content Social Media
  • B2B MARKETING ONLINE  |  FRIDAY, NOVEMBER 26, 2010
    [Wikipedia] B2B Marketing Awards 2010 – the biggest and best yet!
    Image via Wikipedia. am certainly biased but I thought last night’s B2B Marketing Awards was an absolutely fantastic night. And to be fair, the tweets emails and general social media buzz seems to be backing this up. It was our biggest awards yet with 700 people, which puts us up there in the big league of marketing events.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 11, 2015
    [Wikipedia] The Internet of Things (IoT): when everything is “a thing”
    'Gartner and others project that the Internet of Things (IoT) will have close to 30 billion devices interconnected in 5 years. Read on to find more about the difference between the IoT and the Internet of things. a technology research and advisory corporation), there will be nearly 26 billion devices on the Internet of Things by 2020. of any kind.
  • BUYEROLOGY  |  MONDAY, AUGUST 8, 2011
    [Wikipedia] The Ascent of the Social Buyer
    Image via Wikipedia. While we've seen the rise of the social consumer in the past two years reshape the concept of social currency, we are witnessing the ascent of the social buyer embracing social commerce.    We are seeing the birth of a new era in B2B commerce that is more social, more connected, and more humanized.
  • LEADER NETWORKS  |  THURSDAY, OCTOBER 6, 2011
    [Wikipedia] Fashion & Social Media: Power to the People or the Publisher?
    As a bubbling spring of fashion trivia, I was thrilled when I saw the "updates" feature on the navigation bar -- believing I could finally put my facts to good use by adding them to Voguepedia the way topic enthusiasts do on Wikipedia. Who doesn't love fashion? One of the most beautiful things about fashion is it's a participatory sport.
  • WEBBIQUITY  |  TUESDAY, MAY 28, 2013
    [Wikipedia] Where Google Moved Your Digital Cheese
    An Amazing Way to Deal with Change in Your Work and in Your Life , a slender allegory by Spencer Johnson about dealing with change, summarized by Wikipedia as a tale featuring: “Four characters: two mice, ‘Sniff’ and ‘Scurry,’ and two littlepeople, miniature humans in essence, ‘Hem’ and ‘Haw.’
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 25, 2013
    [Wikipedia] How Will 50 Billion Connected Devices Affect The Future of Marketing?
    But increasingly, Google rates the best content as non-commercial and that moves companies down in favor of sites like Wikipedia and in some cases, some of Google’s own content. Imagine the inevitable Future of Marketing  with 50 billion connected devices! How will marketing change and what role will brands and consumer play? Strategy
  • BIZNOLOGY  |  FRIDAY, MARCH 7, 2014
    [Wikipedia] Five tips for using email as a lead generating machine
    '(Photo credit: Wikipedia). As marketing tools go, email is definitely not “sexy” anymore the way social media is now. That doesn’t mean that email marketing isn’t worthwhile though. Done right, it can still be a powerful tool for lead generation. Leads are the metric that marketers live and die on because leads mean money. Nail the landing.
  • BIZNOLOGY  |  TUESDAY, MARCH 6, 2012
    [Wikipedia] Get Over Social Media Writer’s Block
    Image via Wikipedia. We’ve all had it. Writer’s block. You need to write something and there’s nothing there. No idea. Nothing seems like the right approach. Why does it happen? Once you recognize some of these reasons within yourself, you can break out of writer’s block and let the world know what you have to say.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 21, 2012
    [Wikipedia] What is SEO? 10 Free SEO Videos for Beginners
    We’d like to help beginners to wrap their heads around the SEO concept and according to Wikipedia 60% of the general population are visual learners. What is SEO ? Data from Google’s Keyword Tool tells us that as of today, people search for this term 18,000 times per month. What Is Search Engine Optimization / SEO. Year : 2011. Minutes.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 9, 2012
    [Wikipedia] How Does Your Brand Experience Translate in Social Media?
    According to Wikipedia, who quote the American Marketing Association, the definition of a brand is a “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”
  • BIZNOLOGY  |  THURSDAY, DECEMBER 1, 2011
    [Wikipedia] Will Google be your new credit card?
    Image via Wikipedia. Mastercard and VISA certainly hope not, but Larry Page wants to be in your wallet. Well, not exactly–he wants to replace your wallet. Google wants to be the leading form of payments anywhere, not just online. So, how might they do that? Well, that wasn’t hard to count, right? Well, look a bit closer.
  • BIZNOLOGY  |  THURSDAY, MAY 26, 2011
    [Wikipedia] What's the most important mobile marketing tactic?
    Image via Wikipedia. Every time I speak at an event, I try to understand what this particular audience needs, because not every audience has the same level of understanding or even the same digital marketing problems. Local marketing Business and Economy Google Marketing Mobile advertising Mobile marketing
  • BIZNOLOGY  |  WEDNESDAY, MAY 18, 2011
    [Wikipedia] Search keywords are market segments
    Image via Wikipedia. Perhaps you are new to digital marketing, or maybe you find yourself in a position where you need to explain digital marketing to others. If you think this is interesting, then check out my latest post on Search Engine Guide, " Search keywords are market segments.".
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 22, 2011
    [Wikipedia] More Big Button Marketing
    Image via Wikipedia. Last year I wrote an article on Internet Evolution called " Let's Push Delete on Big Button Marketing ," where I laid out some examples of how to design the user experience so that you aren't fooling people. But, unfortunately, people are still doing it.
  • BIZNOLOGY  |  MONDAY, JANUARY 24, 2011
    [Wikipedia] Local Search isn't always so local
    Image via Wikipedia. You're probably hearing a lot about local search. Small businesses are wondering about how much they need to do, but many big businesses haven't realized how important it is for them. And those small businesses certainly are not ready for the competition from big businesses that is on the horizon.
  • BIZNOLOGY  |  TUESDAY, JANUARY 4, 2011
    [Wikipedia] Does a CMS help your SEO?
    Image via Wikipedia. At a recent Webinar, I got a question that I thought would make a good blog post. The actual question was, "Do you need a content management system to succeed at organic search marketing?" The answer to that question is no, but a deeper question is whether a CMS can improve your organic search results.
  • BIZNOLOGY  |  SUNDAY, OCTOBER 24, 2010
    [Wikipedia] Will the visual design of your pages help your SEO?
    Image via Wikipedia. If you have worked on SEO over the years, you know that a lot of different factors lead to your organic search success, but the visual appearance of your pages hasn't been one of them.
  • BIZNOLOGY  |  TUESDAY, JULY 27, 2010
    [Wikipedia] Content Aggregation and Curation Debated
    Image via Wikipedia. If you've wondered what these big words really mean to your content strategy, you'll be interested in this series of four ten-minute podcasts that I recently recorded where I interview content experts on that subject. Check out the first in the podcast series, on Content Creation vs. Content Aggregation.
  • MEASURABLE MARKETING  |  MONDAY, MAY 9, 2011
    [Wikipedia] Trophies Driving Blog & Social Media Engagement
    Cheezburger Network is one recent addition to a long list of social media outlets introducing trophies - Wikipedia, StackOverflow and Foursquare all have well established programs. The collectables (in the form of graphical badges that are displayed on the user's profile) can be earned, traded with other users, gifted and purchased.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 19, 2013
    [Wikipedia] Link-Builders versus Content Marketers
    If you don’t feed Google what it wants, Google will choose Google+, Yelp, Wikipedia, or the news instead of you, your products, and services. 'Like Reece’s, link-builders and content marketers need to combine forces because they’re two great tastes that taste great together. And self-promotion. And shamelessness.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 1, 2013
    [Wikipedia] Playing the online reputation shell game
    “Misdirection is a form of deception in which the attention of an audience is focused on one thing in order to distract its attention from another,” according to Wikipedia; and, according to the Wiktionary, redirection is “the automated process of taking a user to a location other than the one selected.” Body doubles!
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 17, 2011
    [Wikipedia] Content Marketing: 7 Simple Steps to Get Started
    For more detailed definitions, see  Wikipedia and  Junta42. B2B Demand Generation | Guest post by Jep Castelein. We’re delighted to present this guest post by Jep Castelein, of LeadSloth  ”Smart Ideas for Lazy Marketers.” ” Jep’s now with Marketo. Thanks for this great insight on content marketing, Jep. Focus.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 4, 2011
    [Wikipedia] The Importance of Leadership and Fresh Thinking
    From Wikipedia: The Japanese people had been told they were invulnerable … An attack on the Japanese homeland would cause confusion in the minds of the Japanese people and sow doubt about the reliability of their leaders. B2B Lead Generation : Strong Leadership is Needed. Here’s a lesson in leadership. Franklin D. Why not? 2] [3].
  • BUYEROLOGY  |  SUNDAY, MAY 1, 2011
    [Wikipedia] Plan for the Social Buyer Before It’s Too Late
    Image via Wikipedia. To say things are changing is an understatement.    Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users.    You might be surprise that most often, outbound calls are going directly into voice mail.  What is happening? 
  • CHRIS KOCH  |  FRIDAY, MAY 7, 2010
    [Wikipedia] Why Tut would have been buried with his iPhone
    Image via Wikipedia. Sure, sure, I know it’s Apple and Apple is to the ’10s what Sony was to the ’80s. But there must be more to the fact that the iPhone/iTouch are the fastest growing technology launch in history (and the iPad so far is on pace to outdo them both). They bring out our primitive attractions to the bright and shiny.
  • KOMARKETING ASSOCIATES  |  SUNDAY, OCTOBER 20, 2013
    [Wikipedia] 30 Great Tweets from MarketingProfs B2B Marketing Forum #mpb2b
    To win with content marketing: "Be the Wikipedia for your industry & the best teacher" @thesaleslion #mpb2b. It was great to have the show so close to home but difficult because the temptation to tackle everyday work responsibilities was so close. — Keely Saye (@KeelySaye) October 10, 2013. On B2B Content Marketing. mpb2b.
  • VIEWPOINT  |  WEDNESDAY, FEBRUARY 16, 2011
    [Wikipedia] What if CRM had not been invented?
    ii Wikipedia: Customer relationship management (CRM) as a widely-implemented strategy for managing a company’s interactions with customers, clients and sales prospects. James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.
  • BIZNOLOGY  |  MONDAY, MAY 27, 2013
    [Wikipedia] 5 Ways to Get the Most From Google+ Communities
    'Photo credit: Wikipedia. Many of you have wondered whether Google+ makes sense for your marketing, but some of you have taken the plunge, whether it is because you believe that Google+ users are a valuable part of your audience, or because you think that its effect on search rankings is a game-changer. image credit: global web index.
  • FIFTH GEAR ANALYTICS  |  MONDAY, JULY 26, 2010
    [Wikipedia] “Relationship Marketing” Is More Than Just a Buzzword from 2008… It’s a Necessity!
    Wikipedia defines relationship marketing as a mutually beneficial arrangement where both buyer and seller have an interest in providing a more satisfying exchange.  Resources: Wikipedia:  [link]. Wendy Boyce. What exactly is relationship marketing ?  According to Marketing-Jive – it did not make the 2010 top marketing buzzwords list. 
  • BUYEROLOGY  |  THURSDAY, APRIL 29, 2010
    [Wikipedia] The 10 Rules for Creating a Buyer Persona: Rule 10 and Final Recap
    Image via Wikipedia. Some of the great orators of our time had the gifted ability to communicate as well as rally an entire nation.    One of the most gifted was Winston Churchill.    Those speeches were born out of Winston Churchill’s many years of political service and his intimate knowledge of the British people. 
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 22, 2012
    [Wikipedia] 13 Experts Chime In on Klout’s New Algorithm to Determine Social Influence
    Today, Klout scores are impacted only by activity on Facebook, Twitter, Foursquare, LinkedIn, Google+, Klout, and Wikipedia. And, they pretend that they will introduce new metrics of real-life influence by adding signals from Wikipedia and LinkedIn, as by scoring the +K received by users. Social influence matters to businesses. Nobody.
  • BUYEROLOGY  |  SUNDAY, MAY 8, 2011
    [Wikipedia] Content Marketing and Sales Enablement Must Get Married
    Image via Wikipedia. The raging waters of the sales and marketing alignment debate continues to make its’ way through the halls of corporate America.    This is despite recent entrance of social technology enabled systems and processes all professing to be the cure that remedies this debate.     What’s going on? 
  • ENGAGE  |  FRIDAY, AUGUST 5, 2011
    [Wikipedia] If Your Website Burst into Flames, What Would You Keep?
    Wikipedia defines the phenomenon: The term “analysis paralysis&# or “paralysis of analysis&# refers to over-analyzing (or over-thinking) a situation, so that a decision or action is never taken, in effect paralyzing the outcome. And it ends up being very cluttered. It’s the web, after all. It’s virtually limitless.
  • BIZNOLOGY  |  TUESDAY, JUNE 21, 2011
    [Wikipedia] When Good Behavioral Retargeting Goes Bad
    Image via Wikipedia. Most of you probably are familiar with behavioral retargeting , a technique where marketers follow up with shoppers who haven't completed purchases. It's become a staple of e-Commerce, where it rescues lost sales that would otherwise never be completed. What's not to like?
  • BIZNOLOGY  |  WEDNESDAY, JUNE 8, 2011
    [Wikipedia] Weiner shows it's easy to screw up in social media
    Image via Wikipedia. And, no matter how much of an advocate you are of social media, the undeniable truth is that it is most definitely easier to make such a faux pax in social media than in other ways. There are several reasons why that's true. Social Media Marketing Anthony Weiner Facebook Social media Twitter Weiner
  • BIZNOLOGY  |  WEDNESDAY, APRIL 20, 2011
    [Wikipedia] Tracking Social Media ROI
    Image via Wikipedia. I'm starting to hear more an more people despair of being able to determine return on investment for social media. For some uses of social media, such as public relations, they might be right, because there are precious few companies that can calculate ROI even for offline PR.
  • BIZNOLOGY  |  FRIDAY, APRIL 15, 2011
    [Wikipedia] As the Google Turns
    Image via Wikipedia. by Frank Reed. Soap operas have long been a staple of daytime television. The over-the-top nature of the silly plot lines have kept audiences coming back for what seems like forever. Another thing that keeps people interested is the speed with which things change. Internet Marketing Google Soap opera
  • BIZNOLOGY  |  MONDAY, MARCH 7, 2011
    [Wikipedia] Site search: Too many results and not enough
    Image via Wikipedia. I've been working with several clients recently in an area that gets very little love, yet is critical for your Web site: Your own site's search function. We love to talk about Google and search engine optimization, but most of us spend almost no time optimizing our own site search.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 21, 2011
    [Wikipedia] Why Digital Marketing Challenges Everyone
    Image via Wikipedia. Sometimes I can see it in their eyes. During a speaking appearance, I'll look out at the audience and see fear. Not the "Big F" kind of "Run for your lives, citizens!" terror that you see in a B-movie. The fear that causes you to wait for someone else to make the first move. see it all the time in digital marketing.
  • BIZNOLOGY  |  TUESDAY, JANUARY 11, 2011
    [Wikipedia] Advice for e-Commerce Companies for 2011
    Image via Wikipedia. Recently, I was approached, along with a lot of other digital marketing experts, to provide advice to e-Commerce companies for the most important areas on which to focus for 2011. You'll have to scroll fairly well down the page to find me, but don't do that. Instead, read the advice from each expert.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 8, 2010
    [Wikipedia] Do you know how to listen in social media?
    Image via Wikipedia. am a member of the Marketing Executives Networking Group (MENG) and I usually do a free speech there once a year--my way of giving back some of the value that organization has to me. spoke to the New Jersey chapter on Friday and thought it would be good to share my slides with you, too.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 7, 2010
    [Wikipedia] When is a search problem not a search problem?
    Image via Wikipedia. Sometimes, problems that we are struggling with in our organic search rankings have somewhat surprising answers. stumbled across just such a situation with an international client dealing with some conflict between their US and UK country Web sites.
  • BIZNOLOGY  |  TUESDAY, JULY 19, 2011
    [Wikipedia] Fire for effect when you can't get a bead on your market
    Image via Wikipedia. by Chris Abraham. I've run a social media marketing agency since Autumn 2006 so Abraham Harrison is almost five years old. In that time, we've learned quite a lot. One of my biggest learnings is that you can't always get a direct bead on your demographic target--and that's OK.
  • MI6 MARKETING AGENCY  |  TUESDAY, JUNE 29, 2010
    [Wikipedia] The Mi6 Tweekly: Week of June 21, 2010
    Chart: %age of Visitors From Twitter, Facebook, Linkedin & Wikipedia that View Only One Page. Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday.
  • B2B MEMES  |  MONDAY, NOVEMBER 14, 2011
    [Wikipedia] A Word Every Publisher Should Know
    For those unfamiliar with the term, Wikipedia defines it nicely: “a derivative object that retains ornamental design cues to a structure that was necessary in the original.” Skeuomorph. It’s one of those words you have to look up several times before you can remember it. Why should publishers care about skeuomorphs?
  • BIZNOLOGY  |  FRIDAY, DECEMBER 20, 2013
    [Wikipedia] The progression of anchor text
    '(Photo credit: Wikipedia). Much like the SEO industry as a whole, strategies for anchor text are always changing. Make sure you are following anchor best text practices to maintain a natural looking backlink profile. One of the most exciting things about being involved in the SEO industry is that it is always evolving.
  • BIZNOLOGY  |  WEDNESDAY, MAY 8, 2013
    [Wikipedia] How your enterprise social platform enables the information marketplace
    'Photo credit: Wikipedia. In my last Biznology post , I suggested that Amazon would be a better model for your internal social platform than the obvious choice of Facebook. If users are just browsing but not buying, Amazon would be in big trouble. If all conversations in your social intranet are Facebook-like (i.e., Well, good luck with that.
  • BUYEROLOGY  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Wikipedia] Buyer Experience Innovation: Why B2B CEO’s Must Make It Their Top Priority
    Image via Wikipedia. The pressure to achieve top line revenue growth and profitable growth strategies remain as the key challenges B2B CEO’s face today.    Compounding these challenges is the rapid transformation underway in the buyer-seller relationship brought on by the advent of digital marketing and social media technology. 
  • MARKETING ACTION  |  THURSDAY, MAY 1, 2014
    [Wikipedia] Agency Enjoys 100% Growth with Act-On Marketing Automation
    Bevel Gear” image source: Wikipedia. 'For every successful business, there comes a time when shaking things up is necessary to stay competitive. For marketing agency, CoreElement , that time was two years ago. Based in Cleveland, Ohio, CoreElement helps industrial manufacturers grow their sales. And it worked well. How did CoreElement do it?
  • WEBBIQUITY  |  FRIDAY, MARCH 30, 2012
    [Wikipedia] How (and Why) to Map Your Company’s Digital Landscape
    Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. But “use” and “success” are two different things.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JUNE 23, 2008
    [Wikipedia] JOLT - Journal of Online Learning and Teaching
    Wikipedia-style? mimic the anonymity of posting to Wikipedia. about the same time as Wikipedia discovered that one. trust Wikipedia?? of information that is available on Wikipedia and. because of Wikipedia. Wikipedia these days. used was Wikipedia, but still I was not very. Wikipedia Founder.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 18, 2011
    [Wikipedia] Inbound Marketing the Way God Intended
    Image via Wikipedia. and entire “informational” sites similar to Wikipedia, distributed globally, on many different servers and under many different domains and sub-domains to emulate its “impossible” counterpart. Last week I asked my management team if what we do at Abraham Harrison is inbound marketing.
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 20, 2011
    [Wikipedia] B2B Marketers – It’s Time to Face Your Fear of Facebook
    Wikipedia says they have 600 million. Tweet. Less than a year ago Facebook changed its privacy policies and clumsily lost the trust of some of its users – including those who wanted to establish a business presence on Facebook. But, now I believe the company has re-established some amount of trust with users. or 45.8 million. or 22.6
  • BIZNOLOGY  |  FRIDAY, DECEMBER 6, 2013
    [Wikipedia] 4 ways to keep a blog on schedule
    '(Photo credit: Wikipedia). By now you know how important it is to regularly update your blog. Consistency is one of the biggest ways you can help maintain and generate business by putting your blog on the top of the search engines. However, creating unique, entertaining, informative, and relevant content takes time. Create a Schedule.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Wikipedia] The Dirty Little Secret of Media Relations
    'Photo credit: Wikipedia. When reporters speak in public about how they gather information and decide which stories to write, they tend to sound like scientific researchers, claiming to spend long hours objectively sifting through data until they find stories worthy of coverage. But It’s not an exact science. Information you can share.
  • BIZNOLOGY  |  THURSDAY, JULY 18, 2013
    [Wikipedia] Why it takes time to see SEO results
    'Photo credit: Wikipedia. If you learn nothing else about Search Engine Optimization (SEO), know this: SEO is a long-term process. It’s a marathon and not a sprint, which means it can take time to see the results of your efforts. Understandably, this can be quite frustrating. Don’t believe me? It takes time to index content.
  • BIZNOLOGY  |  THURSDAY, MAY 30, 2013
    [Wikipedia] Why Organizational Culture Matters to Your Marketing
    'Photo credit: Wikipedia. On any given day, one can look at Twitter, Mashable, or any number of other sites and receive advice on how to use social media tools to improve customer outreach, loyalty, and employee engagement.  Some of these posts are mediocre, while others are quite good and provide sound guidance and case studies. 
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 29, 2012
    [Wikipedia] Five Ways to “Get Real” With B-to-B Social Media
    You can set up a listening post using tools like Radian6, or simply set up an RSS feed from sources like blogs, Twitter, LinkedIn, Focus, Quora, YouTube and Wikipedia, so you can keep current with what’s being said in your field. Image by Getty Images via @daylife. Today, 89% of B-to-B marketers in the U.S. What should I be doing,” they ask. 
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 4, 2013
    [Wikipedia] The Fixed vs. Growth Mindset – to Which Do You Believe?
    Let’s look at what Wikipedia says about Relationships and Personal Change: Relationships. 'Do you believe that change is possible or do you believe that, no matter how hard one tries, change is impossible? The Fixed Mindset or. Growth Mindset? Mindset: The New Psychology of Success  was written by  Carol S. Personal Change.
  • MI6 MARKETING AGENCY  |  SUNDAY, JULY 25, 2010
    [Wikipedia] The Mi6 Tweekly: Week of July 19, 2010
    Chart: Linkedin, Wikipedia & Twitter Top Social Sites Generating B2B Leads (source: @Leadforce1). Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday.
  • SAZBEAN  |  MONDAY, APRIL 21, 2014
    [Wikipedia] How Typography Affects Your Internet Marketing
    'English: Example of Tahoma typeface (Photo credit: Wikipedia). Suvir Mirchandani, a teenager from Pittsburgh, recently came up with a way to save the government a lot of money. No, it doesn’t involve massive cuts to social programs or reductions in military spending. Overview of Typesetting. point Arial bold is an example of a font.
  • BIZNOLOGY  |  MONDAY, JULY 18, 2011
    [Wikipedia] The infancy of social technologies
    Image via Wikipedia. Taking a step back, it becomes clear that we came a long way since the days where Wikipedia sounded like a misplaced hippie idea transplanted from the 60s. by Aaron Kim. Google+ is just the latest addition to the mix, introducing some interesting ideas to a space that seemed to be quite mature already.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 2, 2014
    [Wikipedia] “I don’t spend on social because I don’t understand it.”
    'Photo credit: Wikipedia. Someone recently told me that this is what her boss says every time she tries to get him to do something–anything–in social media: “I don’t spend on social because I don’t understand it.” She bought him books. spend money on things I don’t understand all the time. Wrong.
  • KOMARKETING ASSOCIATES  |  MONDAY, JUNE 2, 2014
    [Wikipedia] Is There A Connection Between SEO Link Building and PR-Based Brand Mentions?
    ” In a search for “John Wayne,” the official John Wayne website shows up as the top result in Google and the second result is the John Wayne Wikipedia page. 'Google might be doing it’s best to create a divide between PR professionals and SEO practitioners. Entity associations are a more complex discussion. How so?
  • THE FORWARD OBSERVER  |  TUESDAY, DECEMBER 24, 2013
    [Wikipedia] How B2B Marketers Can Use Social Proof To Bag More Leads
    This effect is prominent in ambiguous social situations where people are unable to determine the appropriate mode of behavior, and is driven by the assumption that surrounding people possess more knowledge about the situation." – WIKIPEDIA. 'Artillery B2B Marketing Blog > The Forward Observer. Here''s how your social proof can take flight.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 3, 2011
    [Wikipedia] What is SEO? 8 Resources To Propel You To The Top of Search Rankings
    Wikipedia defines SEO as: Search engine optimization  ( SEO ) is the process of improving the visibility of a  website  or a  web page  in  search engines  via the “natural” or un-paid (“ organic ” or “algorithmic”)  search results. And yet, some marketers still confuse SEO with paid search. What is SEO?
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 14, 2013
    [Wikipedia] Unconventional ways to find link building opportunities
    '(Photo credit: Wikipedia). Link building has become a very significant part of search engine optimization (SEO). As more and more people turn to search engines for information on the web, SEO continues to grow in importance and so does link building. Respond to Comments. Social Media Interaction.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 15, 2011
    [Wikipedia] What does “Do It Wrong Quickly” really mean?
    Image via Wikipedia. was privileged to keynote the Webdagene event here in Norway this morning, and they requested that I talk about “ Do It Wrong Quickly Marketing &# (link to slides), which I was happy to do. But that’s not me. I swear.). am great at that with no help at all. They wanted to make sure they were doing it right.
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 15, 2012
    [Wikipedia] SEO Basics for Small Business Professionals: 2 Steps Anyone Can Do
    Image: Wikipedia ). 2 Steps Anyone Can Do" alt=" SEO Basics for Small Business Professionals: 2 Steps Anyone Can Do" />. Steps Anyone Can Do" width="228" height="166" /> If you’re a small business professional, you may end up doing a lot of your website updating yourself. This article explains the basics. Links.
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 20, 2015
    [Wikipedia] Understand Your Target Market: 3 Steps to Creating Customer Personas
    According to Wikipedia , personas are defined as fictional characters created to represent the different user types that might use a site, brand, or product in a similar way. 'Your product or service is intended for a particular group of people, right? You may have a grasp on your customers, but how well do actually know them? Location.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 13, 2012
    [Wikipedia] Of dinosaurs, birds, and Enterprise Social Platforms
    Photo credit: Wikipedia. As the Facebook IPO story developed over the last few weeks, people started wondering what was real and what was just smoke and mirrors. Is Twitter going to be a ghost town of 150 million users? Will Google+ ever going to take over the social networking crown? Is Pinterest a fad? will look like?”
  • PAUL GILLIN  |  SUNDAY, MARCH 17, 2013
    [Wikipedia] Unfair Rap on Gates
    Photo credit: Wikipedia). Bill Gates at the World Economic Forum ,2007. Bill Gates is getting bashed over comments he made that are critical of capitalism, and I think he’s getting a bad rap. For one thing, Gates didn’t trash capitalism in general. Microsoft was his way to make the Foundation real. Related articles.
  • HUBSPOT  |  TUESDAY, JANUARY 7, 2014
    [Wikipedia] Got Writer's Block? 7 Tips and Tricks to Make Writing Easier
    5) Use Wikipedia as your style guide. instead of diving into a massive style guide, simply look up the phrase in Wikipedia. For example, if you''re not sure how to write a movie title, looking it up on Wikipedia shows you that the title should be italicized.)". Take it from someone who tends to write a lot -- writing is hard.
  • SALES LEAD DYNAMICS  |  FRIDAY, AUGUST 3, 2012
    [Wikipedia] What’s Your Prospecting Plan? – Part I
    Look out for; search for: “the responsibilities of salespeople to prospect for customers” Source: Wikipedia. Prospecting – present participle of pros·pect (Verb). Search for mineral deposits in a place, esp. by means of experimental drilling and excavation. We’re all looking for business. Most of us network.  Your niche.
  • SYNECORE  |  MONDAY, JANUARY 14, 2013
    [Wikipedia] Will 3D Printing Change Manufacturing as We Know It?
    Wikipedia ), 3D printing is an “additive” manufacturing process for making three-dimensional solid objects from a digital model. Imagine loafing about on a quiet Saturday afternoon perusing Amazon.com for a sleek new pair of shoes; ahh yes, that perfect pair of pink pumps. is now very close to becoming reality thanks to 3D printing.
  • BIZNOLOGY  |  TUESDAY, JANUARY 6, 2015
    [Wikipedia] 2015 is the Year of Message Boards and Forums
    Even reddit and Wikipedia can be hostile. 'In the beginning, the Internet was populated by an infinite number of ad hoc communities. Over the past decade, these safe and private communities have been consumed and subsumed by Facebook, Google, Twitter, Reddit, and others. We live in a post-Snowden world. Who trusts Facebook? No worries.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, JUNE 7, 2013
    [Wikipedia] Build a Highly Targeted Prospect List Using LinkedIn
    started by building a global prospect list merging data I’d gathered from Jigsaw, InfoUSA/Canada, Wikipedia, and associations. 'Stuart Armstrong faced a big challenge. He needed to get his company into as many decisions as humanly possible -- and he was starting from scratch. Get the full survey results here.) To implement best Sales 2.0
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, OCTOBER 20, 2008
    [Wikipedia] 100 Cool Things You Can Do With RSS " Accredited Degrees
    Wikipedia. Hardcore Wikipedia fans can learn when there are any changes to the information with their recent changes feed. Accredited Degrees. Accredited Distance Learning Degrees. Distance Degree Finder. Enter Your Zip Code: - Select All Subjects -. Arts & Liberal Studies. Digital & Media Arts. Fashion & Interior Design.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 16, 2008
    [Wikipedia] 100 Cool Things You Can Do With RSS
    Wikipedia. Hardcore Wikipedia fans can learn when there are any changes to the information with their recent changes feed. Accredited Degrees. Accredited Distance Learning Degrees. Distance Degree Finder. Enter Your Zip Code: Campus & Online. Online. Campus. Select All Subjects -. Arts & Liberal Studies. Digital & Media Arts.
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 5, 2013
    [Wikipedia] Why Your Rant is Not Right for Social Media
    In the end one of the men got fired from his job, the woman got fired and her company, which provides email service to customers, was subject to a denial-of-service attack in which attackers typically “ saturate the {company’s server] with external communications requests ” (Wikipedia) to block legitimate customer transactions.
  • WORKFACE  |  FRIDAY, APRIL 6, 2012
    [Wikipedia] “Hot” and “Cool” Social Media
    From Wikipedia: Hot media are generally, but not absolutely, visual media; for example, print occupies visual space and is "hot". Early this week my industry colleague Scott Litman, CEO of media company Magnet360 , announced a directional change for his firm. Magnet360 will now focus on social business as a social enterprise agency.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 11, 2014
    [Wikipedia] 5 of my favorite productivity apps
    So, I bill Wikipedia Management differently than I do ORM or SEO or SEM or influencer outreach or social media strategy. 'While I aspire to build Gerr.is It makes my head swim. It makes your head swim. Robots will enslave us all; however, until then, they make it possible to get quite a lot done on one’s own. So, here we go. Trello.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, MARCH 28, 2012
    [Wikipedia] Analysis and Visualization: “Fifteen Minutes Can Save You …”
    Per Wikipedia, this is originally attributed to SCUBA divers, who check each others’ equipment prior to a dive. Vida Tamoshunas. The GEICO commercials came to mind as a perfect metaphor. If you can save 15% on insurance in 15 minutes, then why not improve your analysis by 15% in 15 minutes? What can you do in 15 minutes?
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