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  • BIZNOLOGY  |  TUESDAY, APRIL 12, 2011
    [Wikipedia] Academics use social media more than business people
    Image via Wikipedia. spoke at a panel session with Hester Tinti-Kane and Jeff Seaman at the Pearson CiTE conference in Denver yesterday, unveiling a survey of higher education on how social media is used. It sounded exciting, but I wondered about whether this was up my alley.
  • BIZNOLOGY  |  THURSDAY, MARCH 10, 2011
    [Wikipedia] "My exec doesn't understand search marketing!"
    Image via Wikipedia. hear that complaint all the time. You know how effective search marketing is. You know what it could mean to your business. You're excited about getting it done. You want to be #1 for those keywords. You can practically see those Web analytics reports showing streams of traffic fighting to get to your site.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 21, 2011
    [Wikipedia] Why Digital Marketing Challenges Everyone
    Image via Wikipedia. Sometimes I can see it in their eyes. During a speaking appearance, I'll look out at the audience and see fear. Not the "Big F" kind of "Run for your lives, citizens!" terror that you see in a B-movie. The fear that causes you to wait for someone else to make the first move. I see it all the time in digital marketing.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 8, 2015
    [Wikipedia] Digital Learning and the Sharing Economy
    Source: Wikipedia ). In a business environment where the flavor of the moment is digital transformation, how does corporate learning fit in? What are the main digital trends that will have a transformational effect on the way people in organizations learn over the next few years? Like this post? Sign up for our emails here.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 11, 2012
    [Wikipedia] Global Social Media Marketing
    Image via Wikipedia. My monthly Biznology® Webinar yesterday was called “Global Social Media Marketing.”  I talked for 30 minutes about how to apply your social media strategy on a global scale.    Social media is becoming part of every marketer’s toolkit, but is your international marketing being left behind?
  • BIZNOLOGY  |  TUESDAY, DECEMBER 20, 2011
    [Wikipedia] Christmas is a perfect time to create havoc online
    Image via Wikipedia. If you want to tar and feather your sworn enemy online using social media, now’s the perfect time to do it! Blog, tweet, and Facebook your slander or meritless accusaton; make a chastizing video, post it, promote it, and kick it to viral! Turn it up to 11! If Suckers! From now until some time in January.
  • CONFLUENT FORMS  |  MONDAY, DECEMBER 10, 2012
    [Wikipedia] Develop a user-centric content strategy instead of worrying about SEO
    We find this exceedingly amusing, especially when we demonstrate that yes, our websites are being found for most of our major keywords ( we're #2 behind Wikipedia for "rfp" and "request for proposal"). We don't like talking about Search Engine Optimization (SEO), nor do we like focusing on it in any significant way as it's own service.
  • TONY ZAMBITO  |  FRIDAY, MARCH 25, 2011
    [Wikipedia] Four Challenges Market Research Faces Today
    Image via Wikipedia. Market research today finds itself in somewhat of a quandary. Mostly, it is a field that is trying to remain relevant amidst the sea of changes taking place in marketing and sales today in the new digital and buyer experience economy. What are the some of the challenges that face market research?
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, MAY 11, 2011
    [Wikipedia] Thought Leadership: Marketing Engineering Services with Technical Articles
    Thought leadership is a term that was first coined in 1994, by Joel Kurtzman, editor-in-chief of the Booz, Allen & Hamilton magazine, Strategy & Business. A “thought leader” in business jargon is an entity that is recognized for having innovative ideas (Source: Wikipedia). There is very little to differentiate one from another. Moor
  • BIZNOLOGY  |  THURSDAY, MARCH 15, 2012
    [Wikipedia] Use Lifetime Customer Value to Measure Social Media
    Image via Wikipedia. When businesses evaluate social media marketing initiatives, they want to know how many new customers social media will attract to their businesses. But, social media marketing is all about relationships. So perhaps evaluating an investment in social media marketing by looking at new customers is the wrong metric.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 11, 2014
    [Wikipedia] 5 of my favorite productivity apps
    So, I bill Wikipedia Management differently than I do ORM or SEO or SEM or influencer outreach or social media strategy. While I aspire to build Gerr.is It makes my head swim. It makes your head swim. Robots will enslave us all; however, until then, they make it possible to get quite a lot done on one’s own. An army of one, if you will.
  • BIZIBLE  |  MONDAY, JUNE 20, 2016
    [Wikipedia] The Account-Based Marketing Reporting Framework For Marketers Who Care About ROI
    Its focus is the team's analytical, evidence-based, sabermetric approach to assembling a competitive baseball team, despite Oakland's disadvantaged revenue situation” (Wikipedia). We have a tremendous opportunity to use account data to understand which accounts we should invest our account based marketing efforts. And for good reason. link).
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Wikipedia] Why Your Brain Lets You Make Grammar Mistakes (Even If You Know Better)
    Dr. Tom Stafford, a cognitive psychologist at the University of Sheffield who studied Wikipedia edits to see what they reveal about how the brain processes language, told The Washington Post , "When you first start typing, you don't have any habits. Calling out other people's grammar mistakes has become a favorite internet pastime.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Wikipedia] What makes an effective knowledge worker? (Gurteen Knowledge)
    Books Amazon.com Books Wikipedia Collegiate Dictionary Collegiate Thesaurus Daypop Google Google Images Gurteen Hotbot HyperDictionary Translate to French Translate to German Translate to Italian Translate to Portuguese Translate to Spanish Yahoo. The Gurteen Knowledge Website. Altavista Amazon.co.uk Weblog Entry. Posted By David Gurteen.
  • BIZNOLOGY  |  MONDAY, MARCH 3, 2014
    [Wikipedia] President Obama announces agile marketing approach
    Photo credit: Wikipedia. OK, OK, he didn’t exactly do that. The president probably doesn’t even know what agile marketing is. But he certainly would agree with it based on the remarks I saw him make the other day when he announced the “My Brother’s Keeper” program. “If it works, support it.
  • BIZNOLOGY  |  THURSDAY, JUNE 21, 2012
    [Wikipedia] The right social media listening tools for the right jobs
    Photo credit: Wikipedia. But I know that not everyone will spend the money to get their social media listening to be  as accurate as Converseon can do it. know that many of you want to use something free, such as Hootsuite. (I see you out there.) And you  can use a free tool to do social media listening–it’s not against the law.
  • THE FORWARD OBSERVER  |  TUESDAY, JUNE 2, 2015
    [Wikipedia] What B2B Marketers Can Learn About Lead Generation From Costco
    According to Wikipedia , “information asymmetry deals with the study of decisions in transactions where one party has more or better information than the other.” Are you struggling to generate leads without creating content to attract them? You're doing it the hard way. Take a cue from Costco samples. Like a salesperson. Or a CEO. Price.
  • BIZNOLOGY  |  MONDAY, JUNE 25, 2012
    [Wikipedia] Are Keywords Market-Shares?
    Photo credit: Wikipedia. The Internet offers so many opportunities to mathematically create world-views that can help us make marketing decisions on expected sales and where they’d be coming from. I’ve often told clients using my SEO services that the number of keywords they’d use in their websites would influence sales volume.
  • BIZNOLOGY  |  THURSDAY, MAY 26, 2011
    [Wikipedia] What's the most important mobile marketing tactic?
    Image via Wikipedia. Every time I speak at an event, I try to understand what this particular audience needs, because not every audience has the same level of understanding or even the same digital marketing problems. Local marketing Business and Economy Google Marketing Mobile advertising Mobile marketing
  • BIZNOLOGY  |  WEDNESDAY, MAY 18, 2011
    [Wikipedia] Search keywords are market segments
    Image via Wikipedia. Perhaps you are new to digital marketing, or maybe you find yourself in a position where you need to explain digital marketing to others. If you think this is interesting, then check out my latest post on Search Engine Guide, " Search keywords are market segments.".
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 24, 2011
    [Wikipedia] Internet Marketing Grinders Are Winners
    Image via Wikipedia. by Frank Reed. First of all, for you folks in New England that refer to a sub or a hoagy as a "grinder," this is not about that. You can probably come up with a few funny images or comments and you are more than welcome to share them in the comments section. Internet Marketing Internet marketing
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 22, 2011
    [Wikipedia] More Big Button Marketing
    Image via Wikipedia. Last year I wrote an article on Internet Evolution called " Let's Push Delete on Big Button Marketing ," where I laid out some examples of how to design the user experience so that you aren't fooling people. But, unfortunately, people are still doing it.
  • BIZNOLOGY  |  TUESDAY, JANUARY 4, 2011
    [Wikipedia] Does a CMS help your SEO?
    Image via Wikipedia. At a recent Webinar, I got a question that I thought would make a good blog post. The actual question was, "Do you need a content management system to succeed at organic search marketing?" The answer to that question is no, but a deeper question is whether a CMS can improve your organic search results.
  • VIEWPOINT  |  MONDAY, DECEMBER 30, 2013
    [Wikipedia] Up, Down, Over and Out
    Now for "over and out" from Wikipedia Voice Procedure : Some words with specialized meanings are used in radio communication throughout the English-speaking world, and in international radio communication, where English is the lingua franca. Words are so powerful! Verb —Do something abruptly or boldly: "she upped and left him".
  • BIZNOLOGY  |  MONDAY, DECEMBER 9, 2013
    [Wikipedia] Customer Service – Your most powerful retention tool or your competitors most powerful acquisition tool?
    (Photo credit: Wikipedia). It is often said that small actions lead to big results – some good and some bad, but the absence of action could create irreparable damage beyond your imagination. So when it comes to taking care of loyal ,profitable customers, why do so many companies pay lip service to the notion that the customer comes first?
  • WEBBIQUITY  |  TUESDAY, DECEMBER 6, 2016
    [Wikipedia] The 24 Best Visual Content Creation Tools
    Per Wikipedia, “Sightsmap is a sightseeing popularity heatmap overlaid on Google Maps, based on crowdsourcing: the number of Panoramio photos taken at each place in the world.” More than 90% of B2B marketers already use content marketing in some form, and spending on content marketing is projected to double by 2019. 10) MakeaGif.
  • BIZNOLOGY  |  FRIDAY, JULY 19, 2013
    [Wikipedia] Why Local Search is Just Like Politics
    Photo credit: Wikipedia. Back in the days when the government did stuff, like got together and actually passed bills, U.S. Speaker of the House Tip O’Neill coined the phrase, “All politics is local.” know, I know. Nobody wants to talk about politics, especially not in the heat of summer. Well, quite a bit, actually. Read
  • BIZNOLOGY  |  MONDAY, JANUARY 28, 2013
    [Wikipedia] Make the Most of Content Marketing Campaigns
    Photo credit: Wikipedia. Content marketing is a valuable part of any business strategy and it comes in many forms. What’s more – only 50 percent in industries like financial services, software, banking and insurance said their companies had no content marketing calendar. Not only is specificity needed, but so is planning. Direct sales?
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 20, 2012
    [Wikipedia] Blow Out Content Marketing and Lead Social Conversations with Content Curation
    Content Curation: What it is and Why it is Hot As defined by Wikipedia , “curation is generally the selection of, care for and presentation of the objects entered into a collection, whether that collection is physical (such as items in a museum) or digital (such as entries in Wikipedia).  There are many types of curation. 
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 15, 2015
    [Wikipedia] We could all learn a lot from Jeff Bullas
    April 3rd, 1974 our ranch house in Madison, Indiana was destroyed by an EF4 tornado (166 to 200 MPH winds) according to Wikipedia. Jeff Bullas is a great blogger who writes great articles like: 6 Simple Tips to Grow a Large Email List. Read more at [link]. He’s a top blogger and I’m a big fan of Jeff. Smoking. Yippee! Tornadoes.
  • B2BBLOGGERS  |  FRIDAY, NOVEMBER 19, 2010
    [Wikipedia] Experimentation Is The New Best Practice
    Take a look at this definition from Wikipedia , pay particular attention to the bolded text. Source: Wikipedia. It is the environment in which you apply the principles that is evolving. The B2B marketing trend that I cover in this article has more to do with your personal approach to marketing than a new technology or B2B social media.
  • TONY ZAMBITO  |  THURSDAY, SEPTEMBER 1, 2011
    [Wikipedia] Enhance the Buyer Experience with Intelligent Engagement
    Image via Wikipedia. One particular trend I have noticed this year, in participant observations with B2B buyers, is the movement towards what I would label Intelligent Engagement.    I referenced this in my previous article whereby I questioned the phrase Reach and Engage in contrast to Listen and Engage.  Related articles.
  • BIZNOLOGY  |  TUESDAY, APRIL 23, 2013
    [Wikipedia] Blogger outreach is more PR than social media
    The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. My expertise, however, is online community outreach and engagement. So, what my team and I developed is the equivalent of blogger-brand speed dating.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 15, 2016
    [Wikipedia] Search + Social = Online Reputation Management
    Millionaires, billionaires, and professional class do show up on Google search, but most of these results are from the news, third-party mention, Wikipedia, and generally anything and everything that Google can find. I have been doing online reputation management (ORM) for clients since 2003. Actually control. There’s the rub. Millionaires,
  • TONY ZAMBITO  |  WEDNESDAY, APRIL 20, 2011
    [Wikipedia] Using Context for Social Buyer Persona Strategy
    Image via Wikipedia. Without context in strategy planning for the new social buyer persona, we are left with a factual approach to identifying target social buyers.    We will attain indications on what social buyers are doing.    Evidence of this is the number of buyer persona “templates” that are offered. 
  • TONY ZAMBITO  |  SUNDAY, JANUARY 30, 2011
    [Wikipedia] What does Audience Development Really Mean to Social Media, Digital Marketing, and Content Marketing?
    Image via Wikipedia. One of the interesting outcomes of the rise of Social Media , Demand Generation , and Content Marketing in 2010 was the increasing use of the term audience development.    Over the years, I have been involved in theatre as a performer as well as a board member for a theatre company.    How? 
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Wikipedia] 10 LinkedIn Groups Every Entrepreneur Should Follow
    Terms like “globalization,” “marketing myopia,” and the “glass ceiling” have appeared first in HBR according to Wikipedia. There are at least three problems with this list. First, “entrepreneurship” is an extremely broad subject. Second, opinions are ubiquitous. Third, LinkedIn groups aren’t exactly scarce. This is a personal favorite.
  • MARKETRI  |  THURSDAY, MARCH 29, 2012
    [Wikipedia] Houzz: New Marketing Tool for the Building Construction and Design Industries
    Houzz has been called the "Wikipedia of interior and exterior design" by CNN and has one of the largest databases of home design ideas online. One of the most fun things about my job at Marketri is that I get to research and test out new social media and marketing tools. This is precisely what happened to me this week.
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 2, 2012
    [Wikipedia] Why Small Businesses Need Smart Marketing
    Photo credit: Wikipedia. Small businesses need loans in order to take product and service ideas to the next level. Without the infusion of upfront cash, many small businesses flounder despite having an arsenal of legitimate business ideas. Smart marketing has never been more vital to small businesses than it is today. Local. and Bing.
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 5, 2014
    [Wikipedia] Five Free Tools for Startups to Measure Impact of Online Videos
    Photo credit: Wikipedia) There are a lot of fancy tools which are being used by experts to track the progress of their video marketing campaigns. Video camera in action. Most of these tools are very costly (but worth the price!), but are an investment you don’t really need yet. The engagement report is also another treat for marketers.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 17, 2014
    [Wikipedia] Hindsight 20/20 Series: 4. Your social business platform as a shopping mall
    Boxing Day at Eaton Center (Photo credit: Wikipedia). Wikis: they showed the potential behind a more “social” model of authorship, and Wikipedia is still proof that the model can be very effective under ideal conditions. Most of them never enjoyed the sustained success of Wikipedia in the corporate world.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 31, 2014
    [Wikipedia] 31 Wicked Cool Benefits of Marketing Automation
    Vincent Price and Raven, source: Wikipedia. Traditional Cornish Jack-o-Lantern made from a turnip, source: Wikipedia. Hallowmas. All Souls’ Day. All Hollows Day. All Saints’ Day. All Hallows Eve. Samhain. Hallowe’en. In other words, it’s awesome. Let’s jump-start this broomstick. First, a Brief Walk through History.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 10, 2014
    [Wikipedia] How to avoid Google’s huge mistake
    In another classic—though little-remembered—example, Google introduced its “Wikipedia-killer,” Knol , way back in July 2008. The world didn’t need a replacement for Wikipedia. As my Biznology colleague Chris Abraham recently pointed out, sometimes Google is a lying liar that lies. ” [Emphasis mine]. So, yeah.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 25, 2016
    [Wikipedia] Using Top-of-Funnel Content to Drive SEO Results
    Take into consideration other popular sources like Wikipedia. When thinking about the conversion funnel in relation to SEO, B2B marketers should aim to provide content that meets the needs of searchers no matter what phase of the buying process they are in. Finding the right balance is a key component of content marketing success. Google.
  • SNAPAPP  |  MONDAY, DECEMBER 22, 2014
    [Wikipedia] Marketing Lessons From The Muppet Christmas Carol
    Since then, it’s been done in nearly every possible format, perspective, and context ( Wikipedia lists adaptations into stage, film, opera, radio, graphic novels, ballet, a Broadway musical, animation, and even a BBC mime production starring Marcel Marceau). The Muppet Christmas Carol is one of my favorite Christmas movies. Content loading
  • AVITAGE  |  FRIDAY, MARCH 13, 2015
    [Wikipedia] Need Better Content? Define Your Use Case Requirements
    From Wikipedia: A use case is a list of steps, typically defining interactions between a role and a system, to achieve a goal. Perhaps you’re the sales leader, and your sales people lack the content they need to sell effectively in this age of online, self-educating, stealth buyers. What’s going on?
  • SAZBEAN  |  WEDNESDAY, JANUARY 22, 2014
    [Wikipedia] Why Phone Calls Are Important to Email Marketing Metrics
    (Photo credit: Wikipedia) The point of marketing is to get the sale. Marketing often crosses channels — people will see a tv ad, and then check out a website — or see something on Facebook and decide to stop into a store. The same is true of email marketing — it often drives phone calls.
  • SAZBEAN  |  THURSDAY, MAY 16, 2013
    [Wikipedia] Google Wallet Makes It Easier than PayPal to Send Money
    Google Wallet Logo (Photo credit: Wikipedia) So far Google Wallet has been on the sideline. Well, it just got the call from the coach to check into the game. Google is rolling out integration between Gmail and Wallet which means that getting and sending money may soon be as easy as sending an email. What do you think? percent fee tacked on.
  • SAZBEAN  |  FRIDAY, JULY 1, 2011
    [Wikipedia] Digging in the Cache – Rick Rolling
    photo courtesy of Wikipedia ). Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history. What could be more fun than luring your friends to go to a website that’s completely different than what they expect to find? So, were you ever rickrolled? News & Notes
  • WRITTENT  |  WEDNESDAY, MAY 1, 2013
    [Wikipedia] 14 Blog Writing Tips for Creating SEO-Friendly Blog Posts
    Linking out to authoritative, trustworthy websites like Wikipedia, known thought leaders in the field, or any domain ending in.edu or.gov creates a better user experience and shows search engines you truly want to help searchers. After all, if you’re not getting traffic, you’re not getting engaged readers or leads, either. Publish Regularly.
  • SYNECORE  |  WEDNESDAY, DECEMBER 12, 2012
    [Wikipedia] Case Study: Using Integrated Digital Marketing to Sell Old Books
    Heck, Strand even has a Wikipedia page. Sometimes cutting-edge marketing is found in the unlikeliest of places. This past weekend, CNN Money ran a story about Strand Bookstore , located in the East Village of NYC. Curious, I checked out the company’s online profile and was duly impressed. VISUAL AND INTERACTIVE. Pretty slick. Nice touch.
  • B2B MARKETING INSIDER  |  SUNDAY, JUNE 21, 2015
    [Wikipedia] The Two Types Of Brands (And The Entrepreneurs Behind Them)
    gold medal with olympic rings and maple leaf (Photo credit: Wikipedia). Recently, I was having a discussion with  branding expert David Brier  on the sometimes questionable state of brands today. He He laughingly mentioned a client who recently asked, “How did you know? You must have time traveled to know what we’d need.”. Tale of Two Brands.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 17, 2013
    [Wikipedia] Miley’s Hot Strategic Mess of Digital Marketing Success
    Photo credit: Wikipedia. Are we past the VMAs yet? Can we stop talking about Miley Cyrus? Well, no. Actually, I want to take a swing. Whatever you think of Miley’s bold moves, you have to agree with her: it was a hot mess, but a strategic hot mess – one that yielded impressive digital marketing results. Sure,
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 26, 2011
    [Wikipedia] The Real Truth About Mexico
    Here’s an update, as reported on Wikipedia: The economy of Mexico is the 11th largest in the world. Violence touches the lives of many everywhere. When current events strike close to home, you may feel, as I do, the need to speak up. Crime in Mexico. per 100,000 inhabitants. Blog this on Blogger. Subscribe to the comments for this post?
  • BIZNOLOGY  |  THURSDAY, APRIL 26, 2012
    [Wikipedia] Perform a Link Audit to Monitor Link Building Efforts
    Photo credit: Wikipedia. Link building is a huge part of an SEO campaign. Inbound links to a website convey trust and the search engines take that into consideration as part of their ranking algorithm. link audit is best done manually. The first step to conducting a link audit is to use a tool like Link Diagnosis.
  • BIZNOLOGY  |  WEDNESDAY, JULY 6, 2011
    [Wikipedia] All SEO Service Providers Are Not Created Equal
    Image via Wikipedia. by Nick Stamoulis. Smart businesses and individuals understand that it takes a lot more than just setting up a Web site to find online success these days. In order to achieve sales or lead generation goals of a Web site, that Web site first needs to be found by target audience members.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 6, 2016
    [Wikipedia] Remember to market to your own influencer network
    have  a list of my current partners on CA  and  also on Gerris. I am still  blogging every Tuesday morning  about social media, marketing, SEO, ORM, Wikipedia, content marketing, brand reputation, and influencer marketing at  Biznology , whether I want to or not! I am fully committed! I really love influencer marketing. Too much.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, JULY 6, 2011
    [Wikipedia] Crowds Swarm Madison Avenue and CMO’s
    As defined by Wikipedia , crowdsourcing is “the act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group of people or community (a “crowd&# ), through an open call.”. For decades companies have turned to advertising agencies to help market their products and services. than ever before.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 28, 2015
    [Wikipedia] 4 Promotion Strategies Used by the Best Business Bloggers
    Wikipedia defines Influencer marketing as a form of marketing in which focus is placed on specific key individuals (or types of individuals) rather than the target market as a whole. Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. For example: ?80% 44% of business bloggers have more than two blogs.
  • HUBSPOT  |  MONDAY, NOVEMBER 5, 2012
    [Wikipedia] How Not to Spend $35 Million on Marketing
    We can’t afford that, but we could purchase a smaller island easily (my research is showing quite a few options in the $10-$35 million range), rename it “Inbound Island,” and elicit a series of updates to Wikipedia, Google Maps, and other services that would spread the concept of inbound marketing to even more people. Another benefit?
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 3, 2013
    [Wikipedia] Embrace your inner realtor when selling social media
    I daresay that realtors were the world’s first social media marketers — well before the Internet ever existed. Social networks predated the Internet and real estate agents have always been exemplary manifestations of shameless self-promoters while still being able to build reputation , trust, and confidence over time. So, what about you?
  • SOCIAL MEDIA B2B  |  WEDNESDAY, FEBRUARY 24, 2016
    [Wikipedia] An Introduction to B2B Native Advertising
    Here is the Wikipedia definition: “Native advertising is a type of advertising, usually online but feasibly elsewhere, that matches the form and function of the platform upon which it appears.”. Native advertising is one of the more popular marketing terms today. The concept behind native advertising isn’t anything new. That was too harsh.
  • GREAT B2B MARKETING  |  THURSDAY, JUNE 6, 2013
    [Wikipedia] Five Ways You Can Get Big Value from LinkedIn
    Top of mind awareness (TOMA) is so important that Wikipedia actually has a definition: “The first brand that comes to mind when a customer is asked an unprompted question about a category.”  I talk about social media quite a bit in my blog posts, articles and conference presentations.  You might even go viral. 
  • SYNECORE  |  THURSDAY, AUGUST 8, 2013
    [Wikipedia] Let's Party: How to #Twitterview
    According to Wikipedia, the first twitterview came two years after the social channel’s inception in 2006 from a rather unexpected source. A Twitterv- a Twitter what? What the hell is that? assured him it was not a sinister plot to trap him in and inescapable social media blunder. Twitterviews aren’t anything new. Pretty sweet, right?
  • BIZNOLOGY  |  FRIDAY, OCTOBER 12, 2012
    [Wikipedia] Being Honest About Digital Marketing
    Photo credit: Wikipedia. Over the course of my day I speak to quite a few people about Internet / digital marketing in one capacity or another. The discussions range from local to organic search to paid search to social media to display advertising to analytics and all stops in between or beyond. For the most part, it’s pointless.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 4, 2012
    [Wikipedia] Publishing is dying because marketers are the new publishers
    Wikipedia has crushed them all. Image by Getty Images via @daylife. Every time I come to New York City, I see the same scene. At the subway stations and on the street, I pass multiple people yelling, “AM New York” to passersby, as they attempt to hand out free newspapers to commuters. But very few people take them. cookbook.
  • KAPOST  |  THURSDAY, DECEMBER 8, 2016
    [Wikipedia] Better Content in Half the Time: Applying Scrum Principles to Content Marketing
    Overburdened content creators staring down the barrel of a deadline often turn to “Wikipedia-style” content when they don’t know what else to do. Let’s begin with a question: if someone told you they were, “moderately successful” or “minimally successful” at something, would you recommend that they do more of that thing in the near future?
  • ION INTERACTIVE  |  THURSDAY, MARCH 10, 2016
    [Wikipedia] 3 Ways to Use Content to Improve your Account-Based Marketing Results
    According to Wikipedia, ABM Is: Account-based marketing (ABM), also known as key account marketing , is a strategic approach to business marketing in which an organization considers and communicates with individual prospect or customer accounts as markets of one. Anna Talerico, ion interactive's EVP and cofounder.
  • BIZNOLOGY  |  THURSDAY, JANUARY 16, 2014
    [Wikipedia] Social media becoming increasingly important in regards to link building
    (Photo credit: Wikipedia). As with most things online, the SEO industry is dynamic and things can move very quickly. Much like the SEO industry which encompasses it, link building is also continuously changing and evolving. SEO Value of Social Signals. Increased Reach and Value for Links. This is important for two reasons.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 24, 2013
    [Wikipedia] 3 Tips to Help Content Marketers Understand Sales Cycles
    Photo credit: Wikipedia. Content marketing takes time and effort. When marketers don’t see results, determining the return on investment isn’t easy. If you’re constantly struggling with your business blog and exasperated with the lack of qualified leads, you may be missing key points in your content strategy. Mid-market.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Wikipedia] Which country search index is your page in?
    Photo credit: Wikipedia. People love to talk about whether you Web page is in the search index.  The search index. Like there’s  one. If only it were that easy. First off, there is at least one search index for every search engine, so Bing has one, Google has one, and so does every search engine in every country around the world.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 3, 2017
    [Wikipedia] 2 Zero Risk Predictions for 2017
    One last thing, if you’ve purged the ‘90s from your brain or you were born during or after the 90s, take a stroll down “ Enterprise Application Integration ” (EAI) lane thanks to Wikipedia. First, a brief reflection back on 2016, as it was a dynamic year for the technology market and a year of change for me personally as well. election?
  • CLIENT BRIDGE  |  TUESDAY, SEPTEMBER 16, 2014
    [Wikipedia] HubSpot Reveals New Tools to Accelerate Sales
    As defined by Wikipedia, “Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospect''s attention. With a marketing reach of over a million people and over 8000 customers, HubSpot has played a huge role in the evolution and adoption of Inbound Marketing. Sidekick - Features.
  • SAZBEAN  |  FRIDAY, MAY 20, 2011
    [Wikipedia] Digging in the Cache – The Million Dollar Homepage
    Source: Wikipedia ). Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history. Up this week: The Million Dollar Homepage. We’d all like to earn $1 million on our website, wouldn’t we? Well, Alex Tew did just that. How’d he do it? The Concept. Why & How? Impact.
  • SAZBEAN  |  FRIDAY, JANUARY 28, 2011
    [Wikipedia] Thoughts on the History of Social Networking [Infographic]
    From wikipedia : “The first message on the ARPANET was sent by UCLA student programmer Charley Kline, at 10:30 p.m, on October 29, 1969.&# Digital social networking started the day that two computers could communicate with each other and send messages between people. Via: Online Schools What do you think? News & Notes
  • HUBSPOT  |  TUESDAY, JANUARY 3, 2017
    [Wikipedia] 13 Gmail Plugins That Make Client Communication Easier
    This plugin lets you double click on any word in an email and instantly look up the meaning or Wikipedia explanation -- without having to leave the compose window. How much time do you spend on email each week? That's a lot of time spent on unbillable tasks that could be spent focusing on work that meets the goals of your paying clients.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 3, 2012
    [Wikipedia] Copyright expert Nicholas Wells on the newest Google Bowling
    Photo credit: Wikipedia. How can a lawyer explain Google Bowling? Nicolas Wells is not your ordinary lawyer, that’s how. He has been practicing intellectual property law for eight years, founding a boutique law firm in 2009 that handles technology and intellectual property issues, with offices in New York and Salt Lake City. 
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 21, 2012
    [Wikipedia] What is SEO? 10 Free SEO Videos for Beginners
    We’d like to help beginners to wrap their heads around the SEO concept and according to Wikipedia 60% of the general population are visual learners. What is SEO ? Data from Google’s Keyword Tool tells us that as of today, people search for this term 18,000 times per month. What Is Search Engine Optimization / SEO. Year : 2011. Minutes.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 16, 2016
    [Wikipedia] Guide Your Buyers Through the Customer Journey with Social Media
    Whether you’re ready for it or not, social media is becoming the Wikipedia for your buyers, where they can find information about your brand from their peers. Author: Lisa Marcyes The customer journey has changed. Marketers are seeing a tremendous shift in how buyers are researching and buying, particularly on social media platforms.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 26, 2014
    [Wikipedia] Does Social Media Influence Search Rankings?
    Here’s the first part of Patel’s Wikipedia page, slightly edited, emphasis mine: Patel launched his first online venture, a job board named Advice Monkey, in the late 90s while in high school. Did your formal education prepare you for what you actually do in the day-to-day? Social media and search rankings. Want more information?
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 1, 2016
    [Wikipedia] 5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results
    In some cases, Google may pull additional information from Wikipedia and/or reviews from third party websites (including Google itself). Earlier this month, my colleague Kristen Vaughn wrote about ways  B2B marketers can implement top-of-funnel SEO strategies to reach new audiences. Google Business Listings. Why B2B Marketers Should Care.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 23, 2013
    [Wikipedia] The Future of SEO and What it Means for Inbound Marketing [SlideShare]
    Wikipedia explains it well: " Google Now uses a natural language user interface to answer questions, make recommendations, and perform actions by delegating requests to a set of web services. A few years ago, if you asked me what SEO came down to, I would have said two things: keywords and inbound links. Mobile Search Will Continue to Rise.
  • BIZNOLOGY  |  THURSDAY, MAY 10, 2012
    [Wikipedia] Baffled by Content Marketing? Start with the Basics!
    Photo credit: Wikipedia. The concern we hear most frequently from clients just getting started with content marketing is some variation on “What the heck am I going to write about?” ” So let’s start off talking about what kind of content you can and should be generating. Is This Interesting To My Audience? Next Steps.
  • GREAT B2B MARKETING  |  FRIDAY, NOVEMBER 8, 2013
    [Wikipedia] The Biggest Threat to Your B2B Marketing Success
    According to Wikipedia, “Inertia is the resistance of any physical object to any change in its motion (including a change in direction).” Of all the threats to your ability to achieve marketing success, perhaps the most insidious is inertia.  But why do we fail to act? Insufficient knowledge. It’s hard to do what you don’t know how to do.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 22, 2013
    [Wikipedia] What Makes REAL Buyer Personas? Beware of Pretenders developing Buyer Personas
    First, check out the Wikipedia page of Alan Cooper. Beware of Pretenders developing Buyer Personas. Recently I was contacted by the new Chief Marketing Officer at a past client of mine. I had proposed developing buyer personas for them. link]  who is considered the founder and author of persona driven solutions and design. What do you think?
  • BIZNOLOGY  |  FRIDAY, MAY 24, 2013
    [Wikipedia] Is it even possible to destroy your reputation today?
    Photo credit: Wikipedia. A lot of what we discuss in the online space surrounds the idea of building, maintaining, and, ultimately, protecting our online reputation. The The same basic principles apply for both the individual and the brand. Whether we want to admit or not we ALL have some kind of online reputation to uphold. Or can it? If
  • HUBSPOT  |  FRIDAY, JUNE 27, 2014
    [Wikipedia] 10 Cliché Marketing Taglines We Should All Stop Using
    According to Wikipedia , the term "one-stop shop" or "one-stop source" originated in the United States in the late 1920s or early 1930s to describe a business model offering customers the convenience of having multiple needs met in one location. ” It may be of no surprise that fewer than 25% of U.S. Guilty as charged. Get specific.
  • BIZNOLOGY  |  FRIDAY, JULY 13, 2012
    [Wikipedia] How To Generate Great Content For Content Marketing
    Photo credit: Wikipedia. Scared off by that blank white page you’re supposed to fill with content again and again and again? Don’t be. Generating content ideas is easier than you think if you follow a few basic ideas and work your way up from easier to more demanding – but rewarding! – techniques. Curation. Creation.
  • HUBSPOT  |  TUESDAY, AUGUST 18, 2015
    [Wikipedia] Why Your Memory Sucks: The Science of Remembering in the Internet Age
    Ever found yourself in one of those Wikipedia black holes, where you go in looking up the name of a Russian prime minister and emerge, hours later, having read through the entire history of the Russian Revolution? Take a second and think about the three most important people in your life. Got 'em? Our attention spans have become shorter.
  • HUBSPOT  |  THURSDAY, APRIL 10, 2014
    [Wikipedia] Nostalgia Ahead! What Your 20 Favorite Websites Used to Look Like #TBT
    find this very interesting because according to Wikipedia , Macy''s present day logo was designed in 1988, long before the website was created. I just picked up a new hobby. call it "Waybacking.". It''s kinda like Googling, but even better. Remember when Google was in Beta? Tweet about Google. 2) Apple. Remember the iBook? This is not a joke.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 15, 2011
    [Wikipedia] What does “Do It Wrong Quickly” really mean?
    Image via Wikipedia. I was privileged to keynote the Webdagene event here in Norway this morning, and they requested that I talk about “ Do It Wrong Quickly Marketing &# (link to slides), which I was happy to do. But that’s not me. (I swear.). But what I noticed is that many people were paralyzed by the fear of doing things wrong.
  • SYNECORE  |  TUESDAY, FEBRUARY 10, 2015
    [Wikipedia] 4 Problems Solved by Responsive Design
    Responsive Web Design (RWD) is “an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop monitors to mobile phones to tablets),” according to Wikipedia.
  • BIZNOLOGY  |  TUESDAY, MARCH 27, 2012
    [Wikipedia] Answers to Your Google+ for Business Questions, Part 1
    Google plus one (Photo credit: Wikipedia). There were so many great questions that were asked in chat during my recent webinar, Google+ for Business , that I broke them into parts.  Here’s part 1 and I hope I have answered your questions. And than you for attending as well as reading now. Q: Can we download the presentation?
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Wikipedia] Is Parallax to Blame for Poor SEO?
    Credits: Dribbble , Wikimedia , Wikipedia. "What is that, and where can I learn to do it?". That''s the first thing I thought when I first saw a site with parallax design. They''re beautiful to look at, and kind of awesome from a UX (user experience) perspective. Take this site page from Honda CRV, for example. How Parallax Design Works.
  • ACT-ON  |  THURSDAY, DECEMBER 10, 2015
    [Wikipedia] Keywords Matter, Keywords Don’t Matter – How To Make Sense of SEO Evolution
    Here’s the definition of semantic search, according to Wikipedia (and Google, too): Semantic search seeks to improve search accuracy by understanding searcher intent and the contextual meaning of terms as they appear in the searchable dataspace, whether on the Web or within a closed system, to generate more relevant results. They aren’t dead.
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Wikipedia] 6 Essential Social Media Lessons From Top Executives
    Other than his Wikipedia page (which is much harder, if not impossible, to control), it’s the first page that ranks for his name in Google. Previously, right here on this blog, we’ve written about the importance of company leadership getting involved in social media. What can they teach us? Why do you need a mentor? Social Media
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 8, 2014
    [Wikipedia] Social business and the competitive landscape
    To those unfamiliar with the coopetition concept, according to Wikipedia: “ Coopetition occurs when companies interact with partial congruence of interests. It used to be relatively easy to determine who was a competitor and who was not. Competitors were, simply put, one’s rivals.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 28, 2015
    [Wikipedia] 4 Promotion Strategies Used by the Best Business Bloggers
    Wikipedia defines Influencer marketing as a form of marketing in which focus is placed on specific key individuals (or types of individuals) rather than the target market as a whole. Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. For example: ?80% 44% of business bloggers have more than two blogs.
  • BIZNOLOGY  |  TUESDAY, JANUARY 6, 2015
    [Wikipedia] 2015 is the Year of Message Boards and Forums
    Even reddit and Wikipedia can be hostile. In the beginning, the Internet was populated by an infinite number of ad hoc communities. Over the past decade, these safe and private communities have been consumed and subsumed by Facebook, Google, Twitter, Reddit, and others. We live in a post-Snowden world. Who trusts Facebook? No worries.
  • BIZNOLOGY  |  MONDAY, JULY 11, 2011
    [Wikipedia] Interview with SCORE on Search Marketing
    Image via Wikipedia. Many of you might be familiar with SCORE (originally the Service Corps of Retired Executives ), which is a longstanding resource to U.S. small businesses, in partnership with the Small Business Administration. If you are a small business, SCORE offers free advice to help you improve your business.
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