BIZNOLOGY | TUESDAY, JULY 17, 2012
[Wikipedia] Reddit is the 800-pound Gorilla in the room
This is the same thing going on on Wikipedia and on message boards as well; however, unlike message boards, reddit ends up being mentioned in my RSS and mainstream news feeds almost every day these days. Image via CrunchBase. reddit is the 800 pound Gorilla in the room and has been for years. Not so anymore. Consider yourself warned.
GREAT B2B MARKETING | FRIDAY, NOVEMBER 8, 2013
[Wikipedia] The Biggest Threat to Your B2B Marketing Success
According to Wikipedia, “Inertia is the resistance of any physical object to any change in its motion (including a change in direction).” Of all the threats to your ability to achieve marketing success, perhaps the most insidious is inertia. But why do we fail to act? Insufficient knowledge. It’s hard to do what you don’t know how to do.
FEARLESS COMPETITOR | WEDNESDAY, MAY 22, 2013
[Wikipedia] What Makes REAL Buyer Personas? Beware of Pretenders developing Buyer Personas
First, check out the Wikipedia page of Alan Cooper. Beware of Pretenders developing Buyer Personas. Recently I was contacted by the new Chief Marketing Officer at a past client of mine. I had proposed developing buyer personas for them. link] who is considered the founder and author of persona driven solutions and design. What do you think?
BIZNOLOGY | FRIDAY, OCTOBER 10, 2014
[Wikipedia] How to avoid Google’s huge mistake
In another classic—though little-remembered—example, Google introduced its “Wikipedia-killer,” Knol , way back in July 2008. The world didn’t need a replacement for Wikipedia. As my Biznology colleague Chris Abraham recently pointed out, sometimes Google is a lying liar that lies. ” [Emphasis mine]. So, yeah.
BIZNOLOGY | FRIDAY, NOVEMBER 2, 2012
[Wikipedia] Why Small Businesses Need Smart Marketing
Photo credit: Wikipedia. Small businesses need loans in order to take product and service ideas to the next level. Without the infusion of upfront cash, many small businesses flounder despite having an arsenal of legitimate business ideas. Smart marketing has never been more vital to small businesses than it is today. Local. and Bing.
HUBSPOT | WEDNESDAY, JUNE 17, 2015
[Wikipedia] Why Your Brain Lets You Make Grammar Mistakes (Even If You Know Better)
Dr. Tom Stafford, a cognitive psychologist at the University of Sheffield who studied Wikipedia edits to see what they reveal about how the brain processes language, told The Washington Post , "When you first start typing, you don't have any habits. Calling out other people's grammar mistakes has become a favorite internet pastime.
KOMARKETING ASSOCIATES | TUESDAY, FEBRUARY 21, 2012
[Wikipedia] What is SEO? 10 Free SEO Videos for Beginners
We’d like to help beginners to wrap their heads around the SEO concept and according to Wikipedia 60% of the general population are visual learners. What is SEO ? Data from Google’s Keyword Tool tells us that as of today, people search for this term 18,000 times per month. What Is Search Engine Optimization / SEO. Year : 2011. Minutes.
BIZNOLOGY | MONDAY, FEBRUARY 17, 2014
[Wikipedia] Hindsight 20/20 Series: 4. Your social business platform as a shopping mall
Boxing Day at Eaton Center (Photo credit: Wikipedia). Wikis: they showed the potential behind a more “social” model of authorship, and Wikipedia is still proof that the model can be very effective under ideal conditions. Most of them never enjoyed the sustained success of Wikipedia in the corporate world.
MARKETING ACTION | WEDNESDAY, FEBRUARY 26, 2014
[Wikipedia] Does Social Media Influence Search Rankings?
Here’s the first part of Patel’s Wikipedia page, slightly edited, emphasis mine: Patel launched his first online venture, a job board named Advice Monkey, in the late 90s while in high school. Did your formal education prepare you for what you actually do in the day-to-day? Social media and search rankings. Want more information?
BIZNOLOGY | THURSDAY, APRIL 26, 2012
[Wikipedia] Perform a Link Audit to Monitor Link Building Efforts
Photo credit: Wikipedia. Link building is a huge part of an SEO campaign. Inbound links to a website convey trust and the search engines take that into consideration as part of their ranking algorithm. link audit is best done manually. The first step to conducting a link audit is to use a tool like Link Diagnosis.
BIZNOLOGY | MONDAY, AUGUST 26, 2013
[Wikipedia] Building Your B2B Marketing Database
Photo credit: Wikipedia. Your most important tool in B2B is, arguably, the marketing database. Plenty. In business buying, there’s an entire cast of characters. In the mix are employees charged with product specification, users of the product, and purchasing agents, not to mention the decision-makers who hold final approval over the sale.
B2B MEMES | MONDAY, NOVEMBER 14, 2011
[Wikipedia] A Word Every Publisher Should Know
For those unfamiliar with the term, Wikipedia defines it nicely: “a derivative object that retains ornamental design cues to a structure that was necessary in the original.” Skeuomorph. It’s one of those words you have to look up several times before you can remember it. Why should publishers care about skeuomorphs?
HUBSPOT | TUESDAY, MAY 20, 2014
[Wikipedia] Why Should You Bother Sharing Content on Twitter?
Think of all the times Twitter can make your life easier: When you have an industry questions and don''t have time for the Google or Wikipedia black hole. Are you shy on Twitter? Hesitant to tweet something "wrong"? Unsure what the point is, since a zillion other people are already tweeting? My husband is one of these people. Social Media
BIZNOLOGY | MONDAY, JUNE 25, 2012
[Wikipedia] Are Keywords Market-Shares?
Photo credit: Wikipedia. The Internet offers so many opportunities to mathematically create world-views that can help us make marketing decisions on expected sales and where they’d be coming from. I’ve often told clients using my SEO services that the number of keywords they’d use in their websites would influence sales volume.
BIZNOLOGY | FRIDAY, MAY 17, 2013
[Wikipedia] Don’t Make These Enterprise SEO Mistakes
Photo credit: Wikipedia. The SEO process looks the same, for the most part, for any website owner. Small businesses and large businesses have the same goal–to improve their search engine presence in order to generate more visitors to the site. Here are 3 common mistakes that large corporations make during an SEO campaign.
BIZNOLOGY | THURSDAY, SEPTEMBER 15, 2011
[Wikipedia] What does “Do It Wrong Quickly” really mean?
Image via Wikipedia. I was privileged to keynote the Webdagene event here in Norway this morning, and they requested that I talk about “ Do It Wrong Quickly Marketing (link to slides), which I was happy to do. But that’s not me. (I swear.). But what I noticed is that many people were paralyzed by the fear of doing things wrong.
ENGAGE | THURSDAY, AUGUST 18, 2011
[Wikipedia] 4 Tips for Developing a Blog Comment Policy
Trolls, as Wikipedia will tell you, are defined as “someone who posts inflammatory, extraneous, or off-topic messages in an online community, such as an online discussion forum, chat room, or blog, with the primary intent of provoking readers into an emotional response or of otherwise disrupting normal on-topic discussion.”
BIZNOLOGY | TUESDAY, APRIL 5, 2011
[Wikipedia] What if my competitor is cheating at SEO?
Image via Wikipedia. Does that question keep you up at night? mean, you are following the rules. You are doing everything ethically and humanly possible to drive searchers to your Web site, but what if your competitors are not so scrupulous? What if one of those back-hat SEO experts is advising your top competitor?
BIZNOLOGY | TUESDAY, MARCH 15, 2011
[Wikipedia] Are you policing your domain from spammers?
Image via Wikipedia. Do you know whether your Web site has been attacked by search spammers? Is it possible that you have been infiltrated by someone out fr their own gain at your expense? How would you know it is happening and what would you do about it? If you understand all about Web server security and how to protect your Web site.
BIZNOLOGY | THURSDAY, MARCH 3, 2011
[Wikipedia] Selling Search to the C-Suite
Image via Wikipedia. This might have happened to you. You are all fired up about the possibilities of search marketing, but you just haven't figured out how to get the executive support that you need. But no matter what you do, you can't get the attention that you need from the top management in your company.
BIZNOLOGY | MONDAY, JANUARY 31, 2011
[Wikipedia] Are colleges waking up to social media?
Image via Wikipedia. My daughter has reached the end of her college selection process. She's our first student headed off to college, so it was a learning process for all of us. She did a great job and she was accepted to her "college of choice" and she is relieved and happy. But I can't leave well enough alone.
BIZNOLOGY | FRIDAY, OCTOBER 12, 2012
[Wikipedia] Being Honest About Digital Marketing
Photo credit: Wikipedia. Over the course of my day I speak to quite a few people about Internet / digital marketing in one capacity or another. The discussions range from local to organic search to paid search to social media to display advertising to analytics and all stops in between or beyond. For the most part, it’s pointless.
BIZNOLOGY | WEDNESDAY, JANUARY 4, 2012
[Wikipedia] Publishing is dying because marketers are the new publishers
Wikipedia has crushed them all. Image by Getty Images via @daylife. Every time I come to New York City, I see the same scene. At the subway stations and on the street, I pass multiple people yelling, “AM New York” to passersby, as they attempt to hand out free newspapers to commuters. But very few people take them. cookbook.
HUBSPOT | FRIDAY, MARCH 27, 2015
[Wikipedia] 10 LinkedIn Groups Every Entrepreneur Should Follow
Terms like “globalization,” “marketing myopia,” and the “glass ceiling” have appeared first in HBR according to Wikipedia. There are at least three problems with this list. First, “entrepreneurship” is an extremely broad subject. Second, opinions are ubiquitous. Third, LinkedIn groups aren’t exactly scarce. This is a personal favorite.
MARKETING INTERACTIONS | MONDAY, SEPTEMBER 20, 2010
[Wikipedia] When Thought Leadership Isn't
Definition of Thought Leadership by Wikipedia: A thought leader is a futurist or person who is recognized for. Many B2B marketers cite a goal of their content marketing programs as establishing their company as thought leaders in their marketplace. However, becoming a thought leader takes a bit more effort than you may think. Be specific.
BIZNOLOGY | MONDAY, MAY 27, 2013
[Wikipedia] 5 Ways to Get the Most From Google+ Communities
Photo credit: Wikipedia. Many of you have wondered whether Google+ makes sense for your marketing, but some of you have taken the plunge, whether it is because you believe that Google+ users are a valuable part of your audience, or because you think that its effect on search rankings is a game-changer. image credit: global web index.
SYNECORE | TUESDAY, MAY 14, 2013
[Wikipedia] Why I’ve Got My Head Stuck in the Google Cloud
“Life gets a bit easier when your Google products work well together…” I couldn’t have said it better myself. Finally accepting the reality of these truths, I decided to dive in to the Google Cloud headfirst; here’s what I found. DOES IT COME WITH CHROME? You can’t get much more streamlined than that. WANT GOOGLE NOW. and 4.2 DATA DRIVEN.
B2B MARKETING INSIDER | MONDAY, MAY 25, 2015
[Wikipedia] This Brand Is Tickled Pink, Literally
Photo credit: Wikipedia. For example, according to the Logo Design Guru , black can represent authority, power and mystery. Red on the other hand can convey passion, love and anger whereas yellow can connote a sense of happiness and warmth and blue professionalism, trust and authority. Let the Music Play. piece of tape.
BIZNOLOGY | MONDAY, AUGUST 5, 2013
[Wikipedia] The Cambrian Explosion and our obsession with “the next big thing”
Photo credit: Wikipedia. You’ve heard it before, perhaps with different words. Gartner defines the “Nexus of Forces” as being “the convergence and mutual reinforcement of social, mobility, cloud and information patterns that drive new business scenarios.” There are plenty of possible explanations for the above.
BIZNOLOGY | TUESDAY, NOVEMBER 11, 2014
[Wikipedia] 5 of my favorite productivity apps
So, I bill Wikipedia Management differently than I do ORM or SEO or SEM or influencer outreach or social media strategy. While I aspire to build Gerr.is It makes my head swim. It makes your head swim. Robots will enslave us all; however, until then, they make it possible to get quite a lot done on one’s own. An army of one, if you will.
BIZNOLOGY | THURSDAY, JULY 7, 2011
[Wikipedia] Schemas, microformats, rich snippets, and SEO
Image via Wikipedia. If you don't know what those words mean, you should, because these concepts are turning SEO on its ear. It is no longer enough to mark up your Web pages with HTML and hope for the best. Now schemas have been defined using microformats that produce rich snippets for your search results.
CONFLUENT FORMS | MONDAY, DECEMBER 10, 2012
[Wikipedia] Develop a user-centric content strategy instead of worrying about SEO
We find this exceedingly amusing, especially when we demonstrate that yes, our websites are being found for most of our major keywords ( we're #2 behind Wikipedia for "rfp" and "request for proposal"). We don't like talking about Search Engine Optimization (SEO), nor do we like focusing on it in any significant way as it's own service.
INDUSTRIAL MARKETING TODAY | WEDNESDAY, MAY 11, 2011
[Wikipedia] Thought Leadership: Marketing Engineering Services with Technical Articles
Thought leadership is a term that was first coined in 1994, by Joel Kurtzman, editor-in-chief of the Booz, Allen & Hamilton magazine, Strategy & Business. A “thought leader” in business jargon is an entity that is recognized for having innovative ideas (Source: Wikipedia). There is very little to differentiate one from another. Moor
BIZNOLOGY | FRIDAY, JUNE 24, 2011
[Wikipedia] We are in real need of clean air in Internet marketing
Image via Wikipedia. by Frank Reed. Have you ever heard the expression in business saying that things won't be able to change until we have "clean air"? It's an expression that comes from racing. Since I hail from North Carolina, the home of NASCAR, I am taking liberties and simply applying the term to the Internet marketing industry.
SALES PROSPECTING PERSPECTIVES | TUESDAY, JUNE 18, 2013
[Wikipedia] List Development: 4 Ways to Win the War Against Bad Data
like to think of Jigsaw as the “Wikipedia of Contacts.” It is the world’s largest database of contact and company info and it’s based on a give-and-take point system with its over one million user base. Sales Prospecting Perspectives is pleased to bring you a guest post from Kevin Stemple, Database Manager at AG Salesworks. But don’t worry!
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[Wikipedia] What makes an effective knowledge worker? (Gurteen Knowledge)
Books Amazon.com Books Wikipedia Collegiate Dictionary Collegiate Thesaurus Daypop Google Google Images Gurteen Hotbot HyperDictionary Translate to French Translate to German Translate to Italian Translate to Portuguese Translate to Spanish Yahoo. The Gurteen Knowledge Website. Altavista Amazon.co.uk Weblog Entry. Posted By David Gurteen.
WINDMILL NETWORKING | TUESDAY, MARCH 20, 2012
[Wikipedia] Blow Out Content Marketing and Lead Social Conversations with Content Curation
Content Curation: What it is and Why it is Hot As defined by Wikipedia , “curation is generally the selection of, care for and presentation of the objects entered into a collection, whether that collection is physical (such as items in a museum) or digital (such as entries in Wikipedia). There are many types of curation.
B2B MARKETING INSIDER | THURSDAY, MAY 28, 2015
[Wikipedia] This Is the Real Secret to Unleash Your Content Marketing Creativity
Sources: Wikipedia and LaskerFoundation.org. If you have ever wanted to tap into the power of content marketing, but have felt held back because of a lack of creativity, then you are going to want to read this post today. In it, I will reveal the way that even the most uncreative person can come up with some great content marketing ideas.
BIZNOLOGY | MONDAY, DECEMBER 9, 2013
[Wikipedia] Customer Service – Your most powerful retention tool or your competitors most powerful acquisition tool?
(Photo credit: Wikipedia). It is often said that small actions lead to big results – some good and some bad, but the absence of action could create irreparable damage beyond your imagination. So when it comes to taking care of loyal ,profitable customers, why do so many companies pay lip service to the notion that the customer comes first?
AVITAGE | FRIDAY, MARCH 13, 2015
[Wikipedia] Need Better Content? Define Your Use Case Requirements
From Wikipedia: A use case is a list of steps, typically defining interactions between a role and a system, to achieve a goal. Perhaps you’re the sales leader, and your sales people lack the content they need to sell effectively in this age of online, self-educating, stealth buyers. What’s going on?
BIZNOLOGY | MONDAY, OCTOBER 24, 2011
[Wikipedia] Why Meta Data Still Matters in SEO
Image via Wikipedia. The search engines have evolved a great deal in the last fifteen years. They’ve gotten a lot smarter, meaning that it’s not easy for a website to get a good search ranking. Now it’s not so easy. In fact, stuffing keywords anywhere can get you penalized. So this raises the question, does meta data even matter anymore?
BIZNOLOGY | FRIDAY, MAY 24, 2013
[Wikipedia] Is it even possible to destroy your reputation today?
Photo credit: Wikipedia. A lot of what we discuss in the online space surrounds the idea of building, maintaining, and, ultimately, protecting our online reputation. The The same basic principles apply for both the individual and the brand. Whether we want to admit or not we ALL have some kind of online reputation to uphold. Or can it? If
BIZNOLOGY | THURSDAY, MAY 10, 2012
[Wikipedia] Baffled by Content Marketing? Start with the Basics!
Photo credit: Wikipedia. The concern we hear most frequently from clients just getting started with content marketing is some variation on “What the heck am I going to write about?” ” So let’s start off talking about what kind of content you can and should be generating. Is This Interesting To My Audience? Next Steps.
BIZNOLOGY | WEDNESDAY, OCTOBER 8, 2014
[Wikipedia] Social business and the competitive landscape
To those unfamiliar with the coopetition concept, according to Wikipedia: “ Coopetition occurs when companies interact with partial congruence of interests. It used to be relatively easy to determine who was a competitor and who was not. Competitors were, simply put, one’s rivals.
HUBSPOT | MONDAY, NOVEMBER 5, 2012
[Wikipedia] How Not to Spend $35 Million on Marketing
We can’t afford that, but we could purchase a smaller island easily (my research is showing quite a few options in the $10-$35 million range), rename it “Inbound Island,” and elicit a series of updates to Wikipedia, Google Maps, and other services that would spread the concept of inbound marketing to even more people. Another benefit?
B2BBLOGGERS | FRIDAY, NOVEMBER 19, 2010
[Wikipedia] Experimentation Is The New Best Practice
Take a look at this definition from Wikipedia , pay particular attention to the bolded text. Source: Wikipedia. It is the environment in which you apply the principles that is evolving. The B2B marketing trend that I cover in this article has more to do with your personal approach to marketing than a new technology or B2B social media.
VOICE-BASED MARKETING | TUESDAY, SEPTEMBER 2, 2014
[Wikipedia] How Bacon Can Improve Your Marketing
There is even a Wikipedia entry titled “Bacon mania,” examining the rise of bacon obsession and how it’s led to all-time high sales–$4 billion in 2013, MarketWatch reports. If you’ve been paying attention, you may have noticed that bacon has taken over…well, everything. Every restaurant offers a special bacon meal, including sundaes. PPC ads.
B2B MARKETING INSIDER | TUESDAY, JANUARY 11, 2011
[Wikipedia] Social Sharing Might Get You Sued: Social Media And Copyright Law
Fair Use or “fair dealing as it is known in other parts of the world is a part of Trademark law that, according to wikipedia: “allows limited use of copyrighted material without requiring permission from the rights holders. You could even get sued. And the penalty might be more than a little slap on the wrist. trademark law.
MARKETRI | THURSDAY, MARCH 29, 2012
[Wikipedia] Houzz: New Marketing Tool for the Building Construction and Design Industries
Houzz has been called the "Wikipedia of interior and exterior design" by CNN and has one of the largest databases of home design ideas online. One of the most fun things about my job at Marketri is that I get to research and test out new social media and marketing tools. This is precisely what happened to me this week.
BIZNOLOGY | FRIDAY, JULY 13, 2012
[Wikipedia] How To Generate Great Content For Content Marketing
Photo credit: Wikipedia. Scared off by that blank white page you’re supposed to fill with content again and again and again? Don’t be. Generating content ideas is easier than you think if you follow a few basic ideas and work your way up from easier to more demanding – but rewarding! – techniques. Curation. Creation.
HUBSPOT | THURSDAY, AUGUST 16, 2012
[Wikipedia] 14 Funny Brands You Can't Help But Follow in Social Media
If you know what HSDPA means without Wikipedia, we may have a job for you! There are quite a few factors that go into what makes a brand "followable" in social media. Think about it from the follower's perspective -- why do you choose to 'like' or follow certain brands on social networks like Facebook and Twitter? Darn tootin'! Pve8rV.
LEADER NETWORKS | THURSDAY, OCTOBER 6, 2011
[Wikipedia] Fashion & Social Media: Power to the People or the Publisher?
As a bubbling spring of fashion trivia, I was thrilled when I saw the "updates" feature on the navigation bar -- believing I could finally put my facts to good use by adding them to Voguepedia the way topic enthusiasts do on Wikipedia. Who doesn't love fashion? One of the most beautiful things about fashion is it's a participatory sport.
BUYEROLOGY | WEDNESDAY, MAY 11, 2011
[Wikipedia] Use Buyer Personas to Segment by Buying Behavior
Image via Wikipedia. If you’ve come up the ranks in B2B Marketing and/or Sales, you know the quarterly and perhaps even monthly drill. We look at opportunities via company name, whether they are Global 2,000 or Fortune 500, deal size potential, and other few factors that likely make up segmentation. Related articles.
BIZNOLOGY | WEDNESDAY, OCTOBER 3, 2012
[Wikipedia] Copyright expert Nicholas Wells on the newest Google Bowling
Photo credit: Wikipedia. How can a lawyer explain Google Bowling? Nicolas Wells is not your ordinary lawyer, that’s how. He has been practicing intellectual property law for eight years, founding a boutique law firm in 2009 that handles technology and intellectual property issues, with offices in New York and Salt Lake City.
BIZNOLOGY | THURSDAY, OCTOBER 13, 2011
[Wikipedia] Are you launching sinking Web sites?
You can read the whole story from the Wikipedia link above, but I have my own theory on why no one was punished. Image by Scoobyfoo via Flickr. When I was in Stockholm last month, I visited a very cool museum dedicated to the Vasa ship , a huge Swedish warship launched in the 1620s. But this is not your standard museum of history.
BIZNOLOGY | THURSDAY, JANUARY 16, 2014
[Wikipedia] Social media becoming increasingly important in regards to link building
(Photo credit: Wikipedia). As with most things online, the SEO industry is dynamic and things can move very quickly. Much like the SEO industry which encompasses it, link building is also continuously changing and evolving. SEO Value of Social Signals. Increased Reach and Value for Links. This is important for two reasons.
BIZNOLOGY | WEDNESDAY, SEPTEMBER 19, 2012
[Wikipedia] Which country search index is your page in?
Photo credit: Wikipedia. People love to talk about whether you Web page is in the search index. The search index. Like there’s one. If only it were that easy. First off, there is at least one search index for every search engine, so Bing has one, Google has one, and so does every search engine in every country around the world.
BIZNOLOGY | TUESDAY, APRIL 23, 2013
[Wikipedia] Blogger outreach is more PR than social media
The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. My expertise, however, is online community outreach and engagement. So, what my team and I developed is the equivalent of blogger-brand speed dating.
SAZBEAN | WEDNESDAY, FEBRUARY 5, 2014
[Wikipedia] Five Free Tools for Startups to Measure Impact of Online Videos
Photo credit: Wikipedia) There are a lot of fancy tools which are being used by experts to track the progress of their video marketing campaigns. Video camera in action. Most of these tools are very costly (but worth the price!), but are an investment you don’t really need yet. The engagement report is also another treat for marketers.
BIZNOLOGY | TUESDAY, SEPTEMBER 3, 2013
[Wikipedia] Embrace your inner realtor when selling social media
I daresay that realtors were the world’s first social media marketers — well before the Internet ever existed. Social networks predated the Internet and real estate agents have always been exemplary manifestations of shameless self-promoters while still being able to build reputation , trust, and confidence over time. So, what about you?
BIZNOLOGY | TUESDAY, JANUARY 6, 2015
[Wikipedia] 2015 is the Year of Message Boards and Forums
Even reddit and Wikipedia can be hostile. In the beginning, the Internet was populated by an infinite number of ad hoc communities. Over the past decade, these safe and private communities have been consumed and subsumed by Facebook, Google, Twitter, Reddit, and others. We live in a post-Snowden world. Who trusts Facebook? No worries.
BIZNOLOGY | MONDAY, JULY 8, 2013
[Wikipedia] Why your social business platform doesn’t have 100% adoption
Photo credit: Wikipedia. ” (Source: Wikipedia ). You did everything you could to spread the use of a social platform at your organization. Even worse, you may find that there are as many haters of the new platform as there are fans of it. If that is happening to you, you may be looking at the wrong target. On the contrary.
SOCIAL MEDIA B2B | WEDNESDAY, FEBRUARY 5, 2014
[Wikipedia] Break Through the Content Clutter with Cool Infographics
Don’t list the news article or wikipedia entry where you found the information. Infographics are key to many B2B companies’ content marketing efforts. Randy Krum is the president of InfoNewt and the author of the new book, Cool Infographics. Randy answered the following questions about the business of infographics. Infographic.
BIZNOLOGY | FRIDAY, AUGUST 14, 2015
[Wikipedia] Digital Transformation: Undigitizing the intangible “digital fridge”
replicator can create any inanimate matter, as long as the desired molecular structure is on file (…) – Source: Wikipedia – Replicator. With 3D printers and 3D scanners going mainstream, we start getting an early preview of the potential behind moving from atoms to bits and then back to atoms. You just know. Like this post?
SAZBEAN | WEDNESDAY, JANUARY 22, 2014
[Wikipedia] Why Phone Calls Are Important to Email Marketing Metrics
(Photo credit: Wikipedia) The point of marketing is to get the sale. Marketing often crosses channels — people will see a tv ad, and then check out a website — or see something on Facebook and decide to stop into a store. The same is true of email marketing — it often drives phone calls.
SAZBEAN | THURSDAY, MAY 16, 2013
[Wikipedia] Google Wallet Makes It Easier than PayPal to Send Money
Google Wallet Logo (Photo credit: Wikipedia) So far Google Wallet has been on the sideline. Well, it just got the call from the coach to check into the game. Google is rolling out integration between Gmail and Wallet which means that getting and sending money may soon be as easy as sending an email. What do you think? percent fee tacked on.
SAZBEAN | FRIDAY, JULY 1, 2011
[Wikipedia] Digging in the Cache – Rick Rolling
photo courtesy of Wikipedia ). Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history. What could be more fun than luring your friends to go to a website that’s completely different than what they expect to find? So, were you ever rickrolled? News & Notes
SYNECORE | WEDNESDAY, DECEMBER 12, 2012
[Wikipedia] Case Study: Using Integrated Digital Marketing to Sell Old Books
Heck, Strand even has a Wikipedia page. Sometimes cutting-edge marketing is found in the unlikeliest of places. This past weekend, CNN Money ran a story about Strand Bookstore , located in the East Village of NYC. Curious, I checked out the company’s online profile and was duly impressed. VISUAL AND INTERACTIVE. Pretty slick. Nice touch.
BIZNOLOGY | FRIDAY, FEBRUARY 7, 2014
[Wikipedia] Getting back to marketing basics
(Photo credit: Wikipedia). In the rush to implement the latest social and digital marketing programs, many marketers appear to focus on the communication aspects of their initiatives, often without much thought about the underlying strategy. They cite increases in followers, likes and visits and celebrate their successes.
BIZNOLOGY | THURSDAY, JANUARY 26, 2012
[Wikipedia] Be Realistic About SEO Campaign Results
Image via Wikipedia. Unlike other forms of marketing in which you implement a strategy and start to see results in a short period of time, search engine optimization is a long term process to build a brand image in the search engines and online in general over time. Going into it with unrealistic expectations is just a recipe for disaster.
HUBSPOT | TUESDAY, AUGUST 18, 2015
[Wikipedia] Why Your Memory Sucks: The Science of Remembering in the Internet Age
Ever found yourself in one of those Wikipedia black holes, where you go in looking up the name of a Russian prime minister and emerge, hours later, having read through the entire history of the Russian Revolution? Take a second and think about the three most important people in your life. Got 'em? Our attention spans have become shorter.
WRITTENT | WEDNESDAY, MAY 1, 2013
[Wikipedia] 14 Blog Writing Tips for Creating SEO-Friendly Blog Posts
Linking out to authoritative, trustworthy websites like Wikipedia, known thought leaders in the field, or any domain ending in.edu or.gov creates a better user experience and shows search engines you truly want to help searchers. After all, if you’re not getting traffic, you’re not getting engaged readers or leads, either. Publish Regularly.
HUBSPOT | WEDNESDAY, NOVEMBER 11, 2015
[Wikipedia] The Best Promotional Product Videos Ever (And Why They Make You Buy)
The company even has its own Wikipedia page dedicated to the series. The goal in crafting a perfect product video is not far off. If you want your video to resonate, it should be about more than just the product. It should be about the problem, the solution, the experience, and the larger vision of what you're trying to build. series.
WRITING ON THE WEB | WEDNESDAY, JANUARY 26, 2011
[Wikipedia] The Real Truth About Mexico
Here’s an update, as reported on Wikipedia: The economy of Mexico is the 11th largest in the world. Violence touches the lives of many everywhere. When current events strike close to home, you may feel, as I do, the need to speak up. Crime in Mexico. per 100,000 inhabitants. Blog this on Blogger. Subscribe to the comments for this post?
BIZNOLOGY | TUESDAY, SEPTEMBER 27, 2011
[Wikipedia] How to pitch a blogger
Image via Wikipedia. So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? We at Abraham Harrison have been doing it successfully for almost five years now, so we think we know a thing or two about it. Just how do you pitch a blogger? Who is spitting mad?
THE FORWARD OBSERVER | TUESDAY, DECEMBER 24, 2013
[Wikipedia] How B2B Marketers Can Use Social Proof To Bag More Leads
This effect is prominent in ambiguous social situations where people are unable to determine the appropriate mode of behavior, and is driven by the assumption that surrounding people possess more knowledge about the situation." – WIKIPEDIA. Artillery B2B Marketing Blog > The Forward Observer. Here''s how your social proof can take flight.
BIZNOLOGY | SUNDAY, JANUARY 2, 2011
[Wikipedia] Is branding more important than direct marketing?
Image via Wikipedia. Marketers often come from two distinct backgrounds. Brand marketers are the ones whose work you see on TV. They are all about branding, brand image, brand awareness--use whatever word you want--and their success has made Coca-Cola and many other consumer products into household names. Happy New Year, everyone!
BIZNOLOGY | MONDAY, APRIL 23, 2012
[Wikipedia] Looking for a job? Why aren’t “job creators” finding you, instead?
Photo credit: Wikipedia. Several clients of mine have recently filled search marketing, social media marketing and community management positions. I’ve been reviewing stacks of resumes from scores of candidates representing the full spectrum of skills and experience. What is it? The first product you must market is you.
BIZNOLOGY | TUESDAY, MARCH 27, 2012
[Wikipedia] Answers to Your Google+ for Business Questions, Part 1
Google plus one (Photo credit: Wikipedia). There were so many great questions that were asked in chat during my recent webinar, Google+ for Business , that I broke them into parts. Here’s part 1 and I hope I have answered your questions. And than you for attending as well as reading now. Q: Can we download the presentation?
HUBSPOT | MONDAY, JULY 21, 2014
[Wikipedia] Is Parallax to Blame for Poor SEO?
Credits: Dribbble , Wikimedia , Wikipedia. "What is that, and where can I learn to do it?". That''s the first thing I thought when I first saw a site with parallax design. They''re beautiful to look at, and kind of awesome from a UX (user experience) perspective. Take this site page from Honda CRV, for example. How Parallax Design Works.
BIZNOLOGY | FRIDAY, JULY 19, 2013
[Wikipedia] Why Local Search is Just Like Politics
Photo credit: Wikipedia. Back in the days when the government did stuff, like got together and actually passed bills, U.S. Speaker of the House Tip O’Neill coined the phrase, “All politics is local.” know, I know. Nobody wants to talk about politics, especially not in the heat of summer. Well, quite a bit, actually. Read
INSIGHTIQ BLOG | THURSDAY, JULY 5, 2012
[Wikipedia] Social Network Analysis of “Big Data” to Improve Marketing Performance
Wikipedia gives us a simplified, but clear enough, definition. When I was in school, I was a fan of behavioral economics and spent a lot of time studying social networks from the perspective of both economics and social psychology. The study of this intersection is known as Social Network Analysis (SNA). But what exactly does it mean?
SYNECORE | TUESDAY, FEBRUARY 10, 2015
[Wikipedia] 4 Problems Solved by Responsive Design
Responsive Web Design (RWD) is “an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop monitors to mobile phones to tablets),” according to Wikipedia.
MARKETING ACTION | TUESDAY, APRIL 29, 2014
[Wikipedia] Is Marketing Automation Worth the Investment?
Clepsydra Diagram courtesy of Wikipedia. Researchers keep saying that marketing automation is growing really, really fast. What’s all the hubbub, Bub? Is it worth the investment? For most companies, yes. Some of that research is recapped in a new white paper: CEO Perspective: 5 Ways Marketing Automation Can Optimize & Grow Your Business.
SYNECORE | THURSDAY, AUGUST 8, 2013
[Wikipedia] Let's Party: How to #Twitterview
According to Wikipedia, the first twitterview came two years after the social channel’s inception in 2006 from a rather unexpected source. A Twitterv- a Twitter what? What the hell is that? assured him it was not a sinister plot to trap him in and inescapable social media blunder. Twitterviews aren’t anything new. Pretty sweet, right?
ENGAGE | FRIDAY, AUGUST 5, 2011
[Wikipedia] If Your Website Burst into Flames, What Would You Keep?
Wikipedia defines the phenomenon: The term “analysis paralysis or “paralysis of analysis refers to over-analyzing (or over-thinking) a situation, so that a decision or action is never taken, in effect paralyzing the outcome. And it ends up being very cluttered. It’s the web, after all. It’s virtually limitless.
HUBSPOT | WEDNESDAY, OCTOBER 23, 2013
[Wikipedia] The Future of SEO and What it Means for Inbound Marketing [SlideShare]
Wikipedia explains it well: " Google Now uses a natural language user interface to answer questions, make recommendations, and perform actions by delegating requests to a set of web services. A few years ago, if you asked me what SEO came down to, I would have said two things: keywords and inbound links. Mobile Search Will Continue to Rise.
BLUE FOCUS MARKETING | WEDNESDAY, JULY 6, 2011
[Wikipedia] Crowds Swarm Madison Avenue and CMO’s
As defined by Wikipedia , crowdsourcing is “the act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group of people or community (a “crowd ), through an open call.”. For decades companies have turned to advertising agencies to help market their products and services. than ever before.
SAZBEAN | FRIDAY, MAY 20, 2011
[Wikipedia] Digging in the Cache – The Million Dollar Homepage
Source: Wikipedia ). Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history. Up this week: The Million Dollar Homepage. We’d all like to earn $1 million on our website, wouldn’t we? Well, Alex Tew did just that. How’d he do it? The Concept. Why & How? Impact.
SAZBEAN | FRIDAY, JANUARY 28, 2011
[Wikipedia] Thoughts on the History of Social Networking [Infographic]
From wikipedia : “The first message on the ARPANET was sent by UCLA student programmer Charley Kline, at 10:30 p.m, on October 29, 1969. Digital social networking started the day that two computers could communicate with each other and send messages between people. Via: Online Schools What do you think? News & Notes
HUBSPOT | THURSDAY, APRIL 10, 2014
[Wikipedia] Nostalgia Ahead! What Your 20 Favorite Websites Used to Look Like #TBT
find this very interesting because according to Wikipedia , Macy''s present day logo was designed in 1988, long before the website was created. I just picked up a new hobby. call it "Waybacking.". It''s kinda like Googling, but even better. Remember when Google was in Beta? Tweet about Google. 2) Apple. Remember the iBook? This is not a joke.
MARKETING ACTION | THURSDAY, JANUARY 17, 2013
[Wikipedia] Let Big Data Help You Make Better Decisions
Wikipedia says: “…a collection of data sets so large and complex that it becomes difficult to process.” In the recent Gleanster Research paper, “ The New Rules of Digital Engagement ,” analyst Ian Michiels discusses the evolution of data, and offers suggestions for managing marketing data. Big data” has a lot of blurry definitions.
BIZNOLOGY | TUESDAY, NOVEMBER 19, 2013
[Wikipedia] Link-Builders versus Content Marketers
If you don’t feed Google what it wants, Google will choose Google+, Yelp, Wikipedia, or the news instead of you, your products, and services. Like Reece’s, link-builders and content marketers need to combine forces because they’re two great tastes that taste great together. And self-promotion. And shamelessness. SEO is Dead.
HUBSPOT | FRIDAY, JUNE 27, 2014
[Wikipedia] 10 Cliché Marketing Taglines We Should All Stop Using
According to Wikipedia , the term "one-stop shop" or "one-stop source" originated in the United States in the late 1920s or early 1930s to describe a business model offering customers the convenience of having multiple needs met in one location. ” It may be of no surprise that fewer than 25% of U.S. Guilty as charged. Get specific.
BIZNOLOGY | WEDNESDAY, JANUARY 22, 2014
[Wikipedia] How much content is enough for effective content marketing?
(Photo credit: Wikipedia). How often should I blog? Do I really need to post to Twitter every hour? Does it matter whether my content is original or aggregated or repurposed? And what’s the difference, anyway?). We hear these questions from clients as part of almost every content marketing engagement we undertake. Size Does Matter.
BIZNOLOGY | FRIDAY, MARCH 7, 2014
[Wikipedia] Five tips for using email as a lead generating machine
(Photo credit: Wikipedia). As marketing tools go, email is definitely not “sexy” anymore the way social media is now. That doesn’t mean that email marketing isn’t worthwhile though. Done right, it can still be a powerful tool for lead generation. Leads are the metric that marketers live and die on because leads mean money. Nail the landing.
HUBSPOT | MONDAY, SEPTEMBER 15, 2014
[Wikipedia] 6 Essential Social Media Lessons From Top Executives
Other than his Wikipedia page (which is much harder, if not impossible, to control), it’s the first page that ranks for his name in Google. Previously, right here on this blog, we’ve written about the importance of company leadership getting involved in social media. What can they teach us? Why do you need a mentor? Social Media
BIZNOLOGY | THURSDAY, JULY 25, 2013
[Wikipedia] How to Create a B2B Content Audit
Photo credit: Wikipedia. In the B2B marketing world, content is used primarily to 1. Attract new prospects, and 2. Develop the relationship over time until the prospect is ready to see a salesperson, a process known as lead nurturing. Here’s a 3-step process for conducting a B2B content audit. 1. Articles. Blog entries. Case studies. Videos.
MODERN B2B MARKETING | MONDAY, OCTOBER 19, 2015
[Wikipedia] Hey, Salespeople — Welcome to Meme Selling 101!
To learn about them, visit the Wikipedia of memes. Author: Nikita Ovtchinikov Does this situation sound familiar? —. You’re sitting at your desk. You’ve been waiting for your prospect to get back to you—phone call, email, visit to the office—anything! But nothing is happening. You’re raking your brain, trying to figure out what to do.
WRITTENT | THURSDAY, JULY 4, 2013
[Wikipedia] 7 Effective Call-to-Action Examples and Why They Work
Wikipedia defines a call-to-action this way: A call to action, or CTA, is a banner, button, or some type of graphic or text on a website meant to prompt a user to click it and continue down a conversion funnel. If you’re trying to get more leads and sales from your website and blog, the first thing to consider is your calls-to-action.