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  • BIZNOLOGY  |  FRIDAY, APRIL 15, 2011
    [Wikipedia] As the Google Turns
    Image via Wikipedia. by Frank Reed. Soap operas have long been a staple of daytime television. The over-the-top nature of the silly plot lines have kept audiences coming back for what seems like forever. Another thing that keeps people interested is the speed with which things change. Internet Marketing Google Soap opera
  • BIZNOLOGY  |  TUESDAY, APRIL 12, 2011
    [Wikipedia] Academics use social media more than business people
    Image via Wikipedia. spoke at a panel session with Hester Tinti-Kane and Jeff Seaman at the Pearson CiTE conference in Denver yesterday, unveiling a survey of higher education on how social media is used. It sounded exciting, but I wondered about whether this was up my alley.
  • BIZNOLOGY  |  THURSDAY, MARCH 10, 2011
    [Wikipedia] "My exec doesn't understand search marketing!"
    Image via Wikipedia. hear that complaint all the time. You know how effective search marketing is. You know what it could mean to your business. You're excited about getting it done. You want to be #1 for those keywords. You can practically see those Web analytics reports showing streams of traffic fighting to get to your site.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 21, 2011
    [Wikipedia] Why Digital Marketing Challenges Everyone
    Image via Wikipedia. Sometimes I can see it in their eyes. During a speaking appearance, I'll look out at the audience and see fear. Not the "Big F" kind of "Run for your lives, citizens!" terror that you see in a B-movie. The fear that causes you to wait for someone else to make the first move. I see it all the time in digital marketing.
  • FEARLESS COMPETITOR  |  SUNDAY, SEPTEMBER 11, 2011
    [Wikipedia] Find New Customers Sept 11 Tribute
    2,996 people, as per Wikipedia.). This post published today at 8:46am, precisely 10 years after the moment the first plane struck the North tower of the World Trade Center. The plane in this photo had hit about 15 minutes earlier. Something incredible was happening. He had no idea how terrible that day would become.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 4, 2012
    [Wikipedia] Happy Independence Day from Find New Customers
    Here are some fact on the day from Wikipedia. The sales lead generation company , Find New Customers wishes you and yours a happy and healthy Independence Day. An Independence Day invitation from 1825 is pictured here. It ought to be commemorated as the day of deliverance, by solemn acts of devotion to God Almighty.
  • THE FORWARD OBSERVER  |  TUESDAY, JUNE 2, 2015
    [Wikipedia] What B2B Marketers Can Learn About Lead Generation From Costco
    According to Wikipedia , “information asymmetry deals with the study of decisions in transactions where one party has more or better information than the other.” Are you struggling to generate leads without creating content to attract them? You're doing it the hard way. Take a cue from Costco samples. Like a salesperson. Or a CEO. Price.
  • THE FORWARD OBSERVER  |  MONDAY, AUGUST 25, 2014
    [Wikipedia] Why Website Optimization Trumps Search Engine Optimization
    According to Wikipedia “ Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine''s "natural" or un-paid ("organic") search results.”. Here’s how to do it. The terms search engine optimization and website optimization are often used interchangeably. But they are different.
  • BIZNOLOGY  |  THURSDAY, JANUARY 16, 2014
    [Wikipedia] Social media becoming increasingly important in regards to link building
    (Photo credit: Wikipedia). As with most things online, the SEO industry is dynamic and things can move very quickly. Much like the SEO industry which encompasses it, link building is also continuously changing and evolving. SEO Value of Social Signals. Increased Reach and Value for Links. This is important for two reasons.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 11, 2012
    [Wikipedia] Global Social Media Marketing
    Image via Wikipedia. My monthly Biznology® Webinar yesterday was called “Global Social Media Marketing.”  I talked for 30 minutes about how to apply your social media strategy on a global scale.    Social media is becoming part of every marketer’s toolkit, but is your international marketing being left behind?
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, MAY 11, 2011
    [Wikipedia] Thought Leadership: Marketing Engineering Services with Technical Articles
    Thought leadership is a term that was first coined in 1994, by Joel Kurtzman, editor-in-chief of the Booz, Allen & Hamilton magazine, Strategy & Business. A “thought leader” in business jargon is an entity that is recognized for having innovative ideas (Source: Wikipedia). There is very little to differentiate one from another. Moor
  • B2B MARKETING ONLINE  |  MONDAY, JUNE 7, 2010
    [Wikipedia] Business travel loses its lustre
    Image via Wikipedia If the last 18 months has taught us anything, it is that the world is a lot less of a certain and safe place than we thought it was. The removal of certainty has also been evident in the business world. Whilst the airlines have to rethink their business plans, companies are rethinking their meetings policies.
  • BIZNOLOGY  |  THURSDAY, MAY 26, 2011
    [Wikipedia] What's the most important mobile marketing tactic?
    Image via Wikipedia. Every time I speak at an event, I try to understand what this particular audience needs, because not every audience has the same level of understanding or even the same digital marketing problems. Local marketing Business and Economy Google Marketing Mobile advertising Mobile marketing
  • BIZNOLOGY  |  WEDNESDAY, MAY 18, 2011
    [Wikipedia] Search keywords are market segments
    Image via Wikipedia. Perhaps you are new to digital marketing, or maybe you find yourself in a position where you need to explain digital marketing to others. If you think this is interesting, then check out my latest post on Search Engine Guide, " Search keywords are market segments.".
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 24, 2011
    [Wikipedia] Internet Marketing Grinders Are Winners
    Image via Wikipedia. by Frank Reed. First of all, for you folks in New England that refer to a sub or a hoagy as a "grinder," this is not about that. You can probably come up with a few funny images or comments and you are more than welcome to share them in the comments section. Internet Marketing Internet marketing
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 22, 2011
    [Wikipedia] More Big Button Marketing
    Image via Wikipedia. Last year I wrote an article on Internet Evolution called " Let's Push Delete on Big Button Marketing ," where I laid out some examples of how to design the user experience so that you aren't fooling people. But, unfortunately, people are still doing it.
  • BIZNOLOGY  |  TUESDAY, JANUARY 4, 2011
    [Wikipedia] Does a CMS help your SEO?
    Image via Wikipedia. At a recent Webinar, I got a question that I thought would make a good blog post. The actual question was, "Do you need a content management system to succeed at organic search marketing?" The answer to that question is no, but a deeper question is whether a CMS can improve your organic search results.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 8, 2014
    [Wikipedia] Social business and the competitive landscape
    To those unfamiliar with the coopetition concept, according to Wikipedia: “ Coopetition occurs when companies interact with partial congruence of interests. It used to be relatively easy to determine who was a competitor and who was not. Competitors were, simply put, one’s rivals.
  • B2B MARKETING TRACTION  |  FRIDAY, DECEMBER 7, 2012
    [Wikipedia] Are QR Codes Redonkulous for B2B Marketing?
    ” From Wikipedia, the free encyclopedia. I get QR codes in real estate or retail. I think there is a use in B2B marketing for QR codes. The problem is they are often poorly implemented. Or, you pass a house for sale and, as usual, the flyers are all gone. But what’s the value in B2B marketing?
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Wikipedia] 10 LinkedIn Groups Every Entrepreneur Should Follow
    Terms like “globalization,” “marketing myopia,” and the “glass ceiling” have appeared first in HBR according to Wikipedia. There are at least three problems with this list. First, “entrepreneurship” is an extremely broad subject. Second, opinions are ubiquitous. Third, LinkedIn groups aren’t exactly scarce. This is a personal favorite.
  • CONFLUENT FORMS  |  MONDAY, DECEMBER 10, 2012
    [Wikipedia] Develop a user-centric content strategy instead of worrying about SEO
    We find this exceedingly amusing, especially when we demonstrate that yes, our websites are being found for most of our major keywords ( we're #2 behind Wikipedia for "rfp" and "request for proposal"). We don't like talking about Search Engine Optimization (SEO), nor do we like focusing on it in any significant way as it's own service.
  • WRITTENT  |  WEDNESDAY, MAY 1, 2013
    [Wikipedia] 14 Blog Writing Tips for Creating SEO-Friendly Blog Posts
    Linking out to authoritative, trustworthy websites like Wikipedia, known thought leaders in the field, or any domain ending in.edu or.gov creates a better user experience and shows search engines you truly want to help searchers. After all, if you’re not getting traffic, you’re not getting engaged readers or leads, either. Publish Regularly.
  • BIZNOLOGY  |  THURSDAY, AUGUST 23, 2012
    [Wikipedia] Are you turning your marketing into PR?
    Photo credit: Wikipedia. Some of you might be scandalized to here me urge you to turn marketing into PR. mean, I have a reputation as someone who is constantly advising people to measure everything they do in terms of sales–the direct marketing playbook–and it’s very hard to do that in public relations.
  • SAZBEAN  |  FRIDAY, JANUARY 24, 2014
    [Wikipedia] Connecting Content to Your Audience
    Photo credit: Wikipedia) We all want our target audience to consume the content we create — why else would we create it? John Donne, one of the most famous Metaphysical Poets. People consume content that resonates with their needs and wants. They like companies that provide solutions to their problems. Content Marketing Social Media
  • SAZBEAN  |  TUESDAY, JANUARY 21, 2014
    [Wikipedia] Consumer Social Sharing
    ” (Photo credit: Wikipedia) The hope and dream of all content creators is that their content will be shared so that it can be seen by more people. Two young girls sharing a plate of spaghetti. Original caption: “I’m not sure Mina knew what she was in for when Viola wanted to share.” Content Social Media
  • SAZBEAN  |  WEDNESDAY, MAY 22, 2013
    [Wikipedia] When Corporate “Policies” Get In The Way of Passionate Customers
    Deutsch: Ein Glas Nutella-Nussnougatcreme (Photo credit: Wikipedia) Every brand and company hopes to have customers so passionate that they want to celebrate their love with a special day.  Or do they? When a company’s policies of protecting the brand get in the way of such enthusiasm, what is the cost? What do you think?
  • SAZBEAN  |  TUESDAY, MAY 7, 2013
    [Wikipedia] The Challenge of Producing Quality Content
    English: Slalom race in urban street Italiano: Corsa slalom in strade urbane (Photo credit: Wikipedia) As we all know, producing quality content takes quite a bit of time and effort. Something I’m going to think about and consider carefully. What about you? There’s only one answer to the content quality problem. News & Notes
  • SAZBEAN  |  THURSDAY, MARCH 8, 2012
    [Wikipedia] 8 Marketing Experts Discuss Social Media Surprises & Planning for 2012
    Image via Wikipedia. I am proud & humble to be among such rock stars. My surprise with mobile in 2011 wasn’t just that people were using their phones more often, we’ve known that for awhile, but that there was such an explosive growth in the use of smartphones and tablets. Industry Experts on Social Media. News & Notes
  • BIZIBLE  |  MONDAY, JUNE 20, 2016
    [Wikipedia] The Account-Based Marketing Reporting Framework For Marketers Who Care About ROI
    Its focus is the team's analytical, evidence-based, sabermetric approach to assembling a competitive baseball team, despite Oakland's disadvantaged revenue situation” (Wikipedia). We have a tremendous opportunity to use account data to understand which accounts we should invest our account based marketing efforts. And for good reason. link).
  • TONY ZAMBITO  |  FRIDAY, MARCH 25, 2011
    [Wikipedia] Four Challenges Market Research Faces Today
    Image via Wikipedia. Market research today finds itself in somewhat of a quandary. Mostly, it is a field that is trying to remain relevant amidst the sea of changes taking place in marketing and sales today in the new digital and buyer experience economy. What are the some of the challenges that face market research?
  • BIZNOLOGY  |  THURSDAY, OCTOBER 24, 2013
    [Wikipedia] 3 Tips to Help Content Marketers Understand Sales Cycles
    Photo credit: Wikipedia. Content marketing takes time and effort. When marketers don’t see results, determining the return on investment isn’t easy. If you’re constantly struggling with your business blog and exasperated with the lack of qualified leads, you may be missing key points in your content strategy. Mid-market.
  • BIZNOLOGY  |  MONDAY, DECEMBER 9, 2013
    [Wikipedia] Customer Service – Your most powerful retention tool or your competitors most powerful acquisition tool?
    (Photo credit: Wikipedia). It is often said that small actions lead to big results – some good and some bad, but the absence of action could create irreparable damage beyond your imagination. So when it comes to taking care of loyal ,profitable customers, why do so many companies pay lip service to the notion that the customer comes first?
  • SYNECORE  |  THURSDAY, AUGUST 8, 2013
    [Wikipedia] Let's Party: How to #Twitterview
    According to Wikipedia, the first twitterview came two years after the social channel’s inception in 2006 from a rather unexpected source. A Twitterv- a Twitter what? What the hell is that? assured him it was not a sinister plot to trap him in and inescapable social media blunder. Twitterviews aren’t anything new. Pretty sweet, right?
  • BIZNOLOGY  |  TUESDAY, MARCH 27, 2012
    [Wikipedia] Answers to Your Google+ for Business Questions, Part 1
    Google plus one (Photo credit: Wikipedia). There were so many great questions that were asked in chat during my recent webinar, Google+ for Business , that I broke them into parts.  Here’s part 1 and I hope I have answered your questions. And than you for attending as well as reading now. Q: Can we download the presentation?
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 7, 2014
    [Wikipedia] Getting back to marketing basics
    (Photo credit: Wikipedia). In the rush to implement the latest social and digital marketing programs, many marketers appear to focus on the communication aspects of their initiatives, often without much thought about the underlying strategy. They cite increases in followers, likes and visits and celebrate their successes. 
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Wikipedia] What makes an effective knowledge worker? (Gurteen Knowledge)
    Books Amazon.com Books Wikipedia Collegiate Dictionary Collegiate Thesaurus Daypop Google Google Images Gurteen Hotbot HyperDictionary Translate to French Translate to German Translate to Italian Translate to Portuguese Translate to Spanish Yahoo. The Gurteen Knowledge Website. Altavista Amazon.co.uk Weblog Entry. Posted By David Gurteen.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 17, 2013
    [Wikipedia] Miley’s Hot Strategic Mess of Digital Marketing Success
    Photo credit: Wikipedia. Are we past the VMAs yet? Can we stop talking about Miley Cyrus? Well, no. Actually, I want to take a swing. Whatever you think of Miley’s bold moves, you have to agree with her: it was a hot mess, but a strategic hot mess – one that yielded impressive digital marketing results. Sure,
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 4, 2012
    [Wikipedia] Publishing is dying because marketers are the new publishers
    Wikipedia has crushed them all. Image by Getty Images via @daylife. Every time I come to New York City, I see the same scene. At the subway stations and on the street, I pass multiple people yelling, “AM New York” to passersby, as they attempt to hand out free newspapers to commuters. But very few people take them. cookbook.
  • B2B MARKETING INSIDER  |  SUNDAY, JUNE 21, 2015
    [Wikipedia] The Two Types Of Brands (And The Entrepreneurs Behind Them)
    gold medal with olympic rings and maple leaf (Photo credit: Wikipedia). Recently, I was having a discussion with  branding expert David Brier  on the sometimes questionable state of brands today. He He laughingly mentioned a client who recently asked, “How did you know? You must have time traveled to know what we’d need.”. Tale of Two Brands.
  • SYNECORE  |  WEDNESDAY, DECEMBER 12, 2012
    [Wikipedia] Case Study: Using Integrated Digital Marketing to Sell Old Books
    Heck, Strand even has a Wikipedia page. Sometimes cutting-edge marketing is found in the unlikeliest of places. This past weekend, CNN Money ran a story about Strand Bookstore , located in the East Village of NYC. Curious, I checked out the company’s online profile and was duly impressed. VISUAL AND INTERACTIVE. Pretty slick. Nice touch.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 29, 2012
    [Wikipedia] Creating an inclusive social media event
    Our favorite apps like Wikipedia were built by volunteers. A few years ago, I was speaking at a social media event in New York. student wrote me and said, “I would love to come to meet you but I can’t afford the $375 ticket!” And because the events are usually in New York or L.A., Networking opportunities were limited.
  • BIZNOLOGY  |  MONDAY, AUGUST 5, 2013
    [Wikipedia] The Cambrian Explosion and our obsession with “the next big thing”
    Photo credit: Wikipedia. You’ve heard it before, perhaps with different words. Gartner defines the “Nexus of Forces” as being “the convergence and mutual reinforcement of social, mobility, cloud and information patterns that drive new business scenarios.” There are plenty of possible explanations for the above.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 12, 2012
    [Wikipedia] Stop SOPA From Killing the Internet!
    Problem 5: It’s not just small business that takes the hit (When Google, Wikipedia and Amazon threaten a global blackout day, it’s serious.). I admit it. didn’t know what the Stop Online Privacy Act (SPOA) (Known as PIPA in the Senate) was all about. And we don’t do politics on this blog. GoDaddy was right. You get busted.).
  • SYNECORE  |  TUESDAY, MAY 14, 2013
    [Wikipedia] Why I’ve Got My Head Stuck in the Google Cloud
    “Life gets a bit easier when your Google products work well together…” I couldn’t have said it better myself. Finally accepting the reality of these truths, I decided to dive in to the Google Cloud headfirst; here’s what I found. DOES IT COME WITH CHROME? You can’t get much more streamlined than that. WANT GOOGLE NOW. and 4.2 DATA DRIVEN.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 3, 2013
    [Wikipedia] Embrace your inner realtor when selling social media
    I daresay that realtors were the world’s first social media marketers — well before the Internet ever existed. Social networks predated the Internet and real estate agents have always been exemplary manifestations of shameless self-promoters while still being able to build reputation , trust, and confidence over time. So, what about you?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 28, 2015
    [Wikipedia] 4 Promotion Strategies Used by the Best Business Bloggers
    Wikipedia defines Influencer marketing as a form of marketing in which focus is placed on specific key individuals (or types of individuals) rather than the target market as a whole. Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. For example: ?80% 44% of business bloggers have more than two blogs.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 20, 2012
    [Wikipedia] Blow Out Content Marketing and Lead Social Conversations with Content Curation
    Content Curation: What it is and Why it is Hot As defined by Wikipedia , “curation is generally the selection of, care for and presentation of the objects entered into a collection, whether that collection is physical (such as items in a museum) or digital (such as entries in Wikipedia).  There are many types of curation. 
  • BIZNOLOGY  |  MONDAY, FEBRUARY 17, 2014
    [Wikipedia] Hindsight 20/20 Series: 4. Your social business platform as a shopping mall
    Boxing Day at Eaton Center (Photo credit: Wikipedia). Wikis: they showed the potential behind a more “social” model of authorship, and Wikipedia is still proof that the model can be very effective under ideal conditions. Most of them never enjoyed the sustained success of Wikipedia in the corporate world.
  • HUBSPOT  |  TUESDAY, AUGUST 18, 2015
    [Wikipedia] Why Your Memory Sucks: The Science of Remembering in the Internet Age
    Ever found yourself in one of those Wikipedia black holes, where you go in looking up the name of a Russian prime minister and emerge, hours later, having read through the entire history of the Russian Revolution? Take a second and think about the three most important people in your life. Got 'em? Our attention spans have become shorter.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, JULY 6, 2011
    [Wikipedia] Crowds Swarm Madison Avenue and CMO’s
    As defined by Wikipedia , crowdsourcing is “the act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group of people or community (a “crowd&# ), through an open call.”. For decades companies have turned to advertising agencies to help market their products and services. than ever before.
  • BIZNOLOGY  |  MONDAY, AUGUST 19, 2013
    [Wikipedia] Mobile App vs Mobile Website? What’s better for you? 14 decision makers
    Photo credit: Wikipedia. The numbers show marketers are rushing into mobile. The numbers also indicate they are leaping before they look. So, So, if you want to know what’s better for your business: Mobile App or Mobile Website? Forget the tactics, buzzwords and lingo; focus on the needs of your business. Mobile App or Mobile Website? Here
  • SOCIAL MEDIA B2B  |  WEDNESDAY, FEBRUARY 5, 2014
    [Wikipedia] Break Through the Content Clutter with Cool Infographics
    Don’t list the news article or wikipedia entry where you found the information. Infographics are key to many B2B companies’ content marketing efforts. Randy Krum is the president of InfoNewt and the author of the new book, Cool Infographics. Randy answered the following questions about the business of infographics. Infographic.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 27, 2011
    [Wikipedia] How to pitch a blogger
    Image via Wikipedia. So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? We at Abraham Harrison have been doing it successfully for almost five years now, so we think we know a thing or two about it. Just how do you pitch a blogger? Who is spitting mad?
  • WRITING ON THE WEB  |  TUESDAY, JUNE 8, 2010
    [Wikipedia] Why Use Twitter, Facebook & LinkedIn for Content Marketing?
    For an interesting overview of how Facebook got started in a dorm at Harvard, read the story on Wikipedia , it’s interesting. Read their story here on Wikipedia. Content Marketing?" alt=" Why Use Twitter, Facebook & LinkedIn for Content Marketing?" />. Content Marketing?" Facebook claims over 400 million active users.
  • B2B MEMES  |  MONDAY, NOVEMBER 14, 2011
    [Wikipedia] A Word Every Publisher Should Know
    For those unfamiliar with the term, Wikipedia defines it nicely: “a derivative object that retains ornamental design cues to a structure that was necessary in the original.” Skeuomorph. It’s one of those words you have to look up several times before you can remember it. Why should publishers care about skeuomorphs?
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Wikipedia] Grow Your Wiki
    Wikipedia. Stewart Mader compares organizational and public wikis (Wikipedia vs. enterprise wiki), offers several examples of organizations actively using wikis today, and outlines the main business drivers and use cases inside organizations. About. Services. Contact. Archives. 21 days of wiki adoption. 9rules. adsense. advertising.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 20, 2013
    [Wikipedia] The progression of anchor text
    (Photo credit: Wikipedia). Much like the SEO industry as a whole, strategies for anchor text are always changing. Make sure you are following anchor best text practices to maintain a natural looking backlink profile. One of the most exciting things about being involved in the SEO industry is that it is always evolving.
  • BIZNOLOGY  |  THURSDAY, MARCH 15, 2012
    [Wikipedia] Use Lifetime Customer Value to Measure Social Media
    Image via Wikipedia. When businesses evaluate social media marketing initiatives, they want to know how many new customers social media will attract to their businesses. But, social media marketing is all about relationships. So perhaps evaluating an investment in social media marketing by looking at new customers is the wrong metric.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 3, 2012
    [Wikipedia] Copyright expert Nicholas Wells on the newest Google Bowling
    Photo credit: Wikipedia. How can a lawyer explain Google Bowling? Nicolas Wells is not your ordinary lawyer, that’s how. He has been practicing intellectual property law for eight years, founding a boutique law firm in 2009 that handles technology and intellectual property issues, with offices in New York and Salt Lake City. 
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 15, 2015
    [Wikipedia] We could all learn a lot from Jeff Bullas
    April 3rd, 1974 our ranch house in Madison, Indiana was destroyed by an EF4 tornado (166 to 200 MPH winds) according to Wikipedia. Jeff Bullas is a great blogger who writes great articles like: 6 Simple Tips to Grow a Large Email List. Read more at [link]. He’s a top blogger and I’m a big fan of Jeff. Smoking. Yippee! Tornadoes.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 20, 2012
    [Wikipedia] How familiar are you with your customers?
    Photo credit: Wikipedia. Yes, I know that you know your business. And maybe you’ve even done some market research. If you listen in social media, give yourself a gold star. Oh sure, we’ve talked to them and run focus groups and looked at our Web analytics. You  have done all those things, haven’t you?) If not, why not?
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 22, 2014
    [Wikipedia] How much content is enough for effective content marketing?
    (Photo credit: Wikipedia). How often should I blog? Do I really need to post to Twitter every hour? Does it matter whether my content is original or aggregated or repurposed? And what’s the difference, anyway?). We hear these questions from clients as part of almost every content marketing engagement we undertake. Size Does Matter.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 11, 2011
    [Wikipedia] Social Sharing Might Get You Sued: Social Media And Copyright Law
    Fair Use or “fair dealing&# as it is known in other parts of the world is a part of Trademark law that, according to wikipedia:  “allows limited use of copyrighted material without requiring permission from the rights holders.&# You could even get sued. And the penalty might be more than a little slap on the wrist. trademark law.
  • MARKETRI  |  THURSDAY, MARCH 29, 2012
    [Wikipedia] Houzz: New Marketing Tool for the Building Construction and Design Industries
    Houzz has been called the "Wikipedia of interior and exterior design" by CNN and has one of the largest databases of home design ideas online. One of the most fun things about my job at Marketri is that I get to research and test out new social media and marketing tools. This is precisely what happened to me this week.
  • CLIENT BRIDGE  |  TUESDAY, SEPTEMBER 16, 2014
    [Wikipedia] HubSpot Reveals New Tools to Accelerate Sales
    As defined by Wikipedia, “Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospect''s attention. With a marketing reach of over a million people and over 8000 customers, HubSpot has played a huge role in the evolution and adoption of Inbound Marketing. Sidekick - Features.
  • SAZBEAN  |  FRIDAY, JANUARY 28, 2011
    [Wikipedia] Thoughts on the History of Social Networking [Infographic]
    From wikipedia : “The first message on the ARPANET was sent by UCLA student programmer Charley Kline, at 10:30 p.m, on October 29, 1969.&# Digital social networking started the day that two computers could communicate with each other and send messages between people. Via: Online Schools What do you think? News & Notes
  • BIZNOLOGY  |  THURSDAY, APRIL 26, 2012
    [Wikipedia] Perform a Link Audit to Monitor Link Building Efforts
    Photo credit: Wikipedia. Link building is a huge part of an SEO campaign. Inbound links to a website convey trust and the search engines take that into consideration as part of their ranking algorithm. link audit is best done manually. The first step to conducting a link audit is to use a tool like Link Diagnosis.
  • HUBSPOT  |  MONDAY, NOVEMBER 5, 2012
    [Wikipedia] How Not to Spend $35 Million on Marketing
    We can’t afford that, but we could purchase a smaller island easily (my research is showing quite a few options in the $10-$35 million range), rename it “Inbound Island,” and elicit a series of updates to Wikipedia, Google Maps, and other services that would spread the concept of inbound marketing to even more people. Another benefit?
  • BIZNOLOGY  |  MONDAY, FEBRUARY 18, 2013
    [Wikipedia] 16 case studies prove ROI of mobile marketing
    Photo credit: Wikipedia. Are you paying attention to your mobile marketing yet? After years of being the next big thing, mobile might finally be the current big thing. But there is a big problem–most people don’t know how to prove it. Are you one of them? 85% report an intent to raise their mobile budgets in the near future.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 4, 2011
    [Wikipedia] The Importance of Leadership and Fresh Thinking
    From Wikipedia: The Japanese people had been told they were invulnerable … An attack on the Japanese homeland would cause confusion in the minds of the Japanese people and sow doubt about the reliability of their leaders. B2B Lead Generation : Strong Leadership is Needed. Here’s a lesson in leadership. Franklin D. Why not?
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 16, 2016
    [Wikipedia] Guide Your Buyers Through the Customer Journey with Social Media
    Whether you’re ready for it or not, social media is becoming the Wikipedia for your buyers, where they can find information about your brand from their peers. Author: Lisa Marcyes The customer journey has changed. Marketers are seeing a tremendous shift in how buyers are researching and buying, particularly on social media platforms.
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 26, 2011
    [Wikipedia] The Real Truth About Mexico
    Here’s an update, as reported on Wikipedia: The economy of Mexico is the 11th largest in the world. Violence touches the lives of many everywhere. When current events strike close to home, you may feel, as I do, the need to speak up. Crime in Mexico. per 100,000 inhabitants. Blog this on Blogger. Subscribe to the comments for this post?
  • BIZNOLOGY  |  MONDAY, JULY 30, 2012
    [Wikipedia] Prospecting to IT Buyers: How Nine Data Vendors Stack Up
    Photo credit: Wikipedia. Buyers of information technology (IT) are one of the most valued audiences targeted by business marketers.  Globally, these professionals spend $3.6 Nine vendors graciously participated in our study—specifically, Data.com, D&B, Harte-Hanks, Infogroup, Mardev-DM2, NetProspex, Stirista, Worldata, and ZoomInfo. 
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 22, 2013
    [Wikipedia] What Makes REAL Buyer Personas? Beware of Pretenders developing Buyer Personas
    First, check out the Wikipedia page of Alan Cooper. Beware of Pretenders developing Buyer Personas. Recently I was contacted by the new Chief Marketing Officer at a past client of mine. I had proposed developing buyer personas for them. link]  who is considered the founder and author of persona driven solutions and design. What do you think?
  • MARKETING ACTION  |  TUESDAY, APRIL 29, 2014
    [Wikipedia] Is Marketing Automation Worth the Investment?
    Clepsydra Diagram courtesy of Wikipedia. Researchers keep saying that marketing automation is growing really, really fast. What’s all the hubbub, Bub? Is it worth the investment? For most companies, yes. Some of that research is recapped in a new white paper: CEO Perspective: 5 Ways Marketing Automation Can Optimize & Grow Your Business.
  • HUBSPOT  |  FRIDAY, JUNE 27, 2014
    [Wikipedia] 10 Cliché Marketing Taglines We Should All Stop Using
    According to Wikipedia , the term "one-stop shop" or "one-stop source" originated in the United States in the late 1920s or early 1930s to describe a business model offering customers the convenience of having multiple needs met in one location. ” It may be of no surprise that fewer than 25% of U.S. Guilty as charged. Get specific.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 3, 2011
    [Wikipedia] Is there still room for new social networks?
    Image via Wikipedia. If you’re like me, you probably remember a period not too long ago when you couldn’t open your e-mail without getting another invitation to join a new social network. The business results of all those social networks indicate that you responded the same way that I did, which is to ignore those invitations.
  • HUBSPOT  |  THURSDAY, APRIL 10, 2014
    [Wikipedia] Nostalgia Ahead! What Your 20 Favorite Websites Used to Look Like #TBT
    find this very interesting because according to Wikipedia , Macy''s present day logo was designed in 1988, long before the website was created. I just picked up a new hobby. call it "Waybacking.". It''s kinda like Googling, but even better. Remember when Google was in Beta? Tweet about Google. 2) Apple. Remember the iBook? This is not a joke.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 19, 2015
    [Wikipedia] Hey, Salespeople — Welcome to Meme Selling 101!
    To learn about them, visit the Wikipedia of memes. Author: Nikita Ovtchinikov Does this situation sound familiar? —. You’re sitting at your desk. You’ve been waiting for your prospect to get back to you—phone call, email, visit to the office—anything! But nothing is happening. You’re raking your brain, trying to figure out what to do.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 28, 2015
    [Wikipedia] 4 Promotion Strategies Used by the Best Business Bloggers
    Wikipedia defines Influencer marketing as a form of marketing in which focus is placed on specific key individuals (or types of individuals) rather than the target market as a whole. Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. For example: ?80% 44% of business bloggers have more than two blogs.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 11, 2015
    [Wikipedia] The Best Promotional Product Videos Ever (And Why They Make You Buy)
    The company even has its own Wikipedia page dedicated to the series. The goal in crafting a perfect product video is not far off. If you want your video to resonate, it should be about more than just the product. It should be about the problem, the solution, the experience, and the larger vision of what you're trying to build. series.
  • BIZNOLOGY  |  FRIDAY, JULY 19, 2013
    [Wikipedia] Why Local Search is Just Like Politics
    Photo credit: Wikipedia. Back in the days when the government did stuff, like got together and actually passed bills, U.S. Speaker of the House Tip O’Neill coined the phrase, “All politics is local.” know, I know. Nobody wants to talk about politics, especially not in the heat of summer. Well, quite a bit, actually. Read
  • BIZNOLOGY  |  FRIDAY, JULY 6, 2012
    [Wikipedia] The Seven C’s of Content Quality
    Think of it like writing a Wikipedia article, where you actually need to put references into every statement. Outside of Wikipedia, you don’t need to include the references, but keep them in your back pocket and refer to them to strengthen your position, if necessary. Panda (Photo credit: PeroMHC). Defining content quality.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 23, 2013
    [Wikipedia] The Future of SEO and What it Means for Inbound Marketing [SlideShare]
    Wikipedia explains it well: " Google Now uses a natural language user interface to answer questions, make recommendations, and perform actions by delegating requests to a set of web services. A few years ago, if you asked me what SEO came down to, I would have said two things: keywords and inbound links. Mobile Search Will Continue to Rise.
  • BIZNOLOGY  |  MONDAY, JULY 9, 2012
    [Wikipedia] Every Digital Marketer’s Most Valuable Asset: The Extended Network
    Photo credit: Wikipedia. Every job seeker knows that his network is the key to his next employment opportunity. In theory, every digital media marketer is or has been a job seeker at some point. So why does it seem that we only think about the network in terms of personal use? The Extended Network. Business is Personal. share my activities.
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Wikipedia] Is Parallax to Blame for Poor SEO?
    Credits: Dribbble , Wikimedia , Wikipedia. "What is that, and where can I learn to do it?". That''s the first thing I thought when I first saw a site with parallax design. They''re beautiful to look at, and kind of awesome from a UX (user experience) perspective. Take this site page from Honda CRV, for example. How Parallax Design Works.
  • TONY ZAMBITO  |  THURSDAY, SEPTEMBER 1, 2011
    [Wikipedia] Enhance the Buyer Experience with Intelligent Engagement
    Image via Wikipedia. One particular trend I have noticed this year, in participant observations with B2B buyers, is the movement towards what I would label Intelligent Engagement.    I referenced this in my previous article whereby I questioned the phrase Reach and Engage in contrast to Listen and Engage.  Related articles.
  • BIZNOLOGY  |  FRIDAY, AUGUST 14, 2015
    [Wikipedia] Digital Transformation: Undigitizing the intangible “digital fridge”
    replicator can create any inanimate matter, as long as the desired molecular structure is on file (…) – Source: Wikipedia – Replicator. With 3D printers and 3D scanners going mainstream, we start getting an early preview of the potential behind moving from atoms to bits and then back to atoms. You just know. Like this post?
  • BIZNOLOGY  |  TUESDAY, JANUARY 6, 2015
    [Wikipedia] 2015 is the Year of Message Boards and Forums
    Even reddit and Wikipedia can be hostile. In the beginning, the Internet was populated by an infinite number of ad hoc communities. Over the past decade, these safe and private communities have been consumed and subsumed by Facebook, Google, Twitter, Reddit, and others. We live in a post-Snowden world. Who trusts Facebook? No worries.
  • TONY ZAMBITO  |  WEDNESDAY, APRIL 20, 2011
    [Wikipedia] Using Context for Social Buyer Persona Strategy
    Image via Wikipedia. Without context in strategy planning for the new social buyer persona, we are left with a factual approach to identifying target social buyers.    We will attain indications on what social buyers are doing.    Evidence of this is the number of buyer persona “templates” that are offered. 
  • TONY ZAMBITO  |  SUNDAY, JANUARY 30, 2011
    [Wikipedia] What does Audience Development Really Mean to Social Media, Digital Marketing, and Content Marketing?
    Image via Wikipedia. One of the interesting outcomes of the rise of Social Media , Demand Generation , and Content Marketing in 2010 was the increasing use of the term audience development.    Over the years, I have been involved in theatre as a performer as well as a board member for a theatre company.    How? 
  • BIZNOLOGY  |  TUESDAY, JULY 16, 2013
    [Wikipedia] Fill in your entire social media timeline backlog
    If you must, consider your blog your own personal Wikipedia, making sure that everything possible about your and your world is written online, in text, so as to speak in your voice, your story. Spend this week digging through memories predating the moment you joined the online conversation and start posting them. know about you. How to start?
  • BIZNOLOGY  |  THURSDAY, JANUARY 26, 2012
    [Wikipedia] Be Realistic About SEO Campaign Results
    Image via Wikipedia. Unlike other forms of marketing in which you implement a strategy and start to see results in a short period of time, search engine optimization is a long term process to build a brand image in the search engines and online in general over time. Going into it with unrealistic expectations is just a recipe for disaster.
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Wikipedia] 6 Essential Social Media Lessons From Top Executives
    Other than his Wikipedia page (which is much harder, if not impossible, to control), it’s the first page that ranks for his name in Google. Previously, right here on this blog, we’ve written about the importance of company leadership getting involved in social media. What can they teach us? Why do you need a mentor? Social Media
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 16, 2013
    [Wikipedia] My Dog the Meme: The Origins of the All-Time Greatest Animal Memes
    He even has a Wikipedia page , and his claim to fame is his love of boxes. Author: Dayna Rothman My dog is a meme. And it wasn’t created by me. I got a text message early one morning from my sister-in-law, Toni, saying that Haley, my hilarious boxer dog, had been made into a meme. Not bad for my dog Haley! That, of course, remains to be seen.
  • BIZNOLOGY  |  MONDAY, JULY 11, 2011
    [Wikipedia] Interview with SCORE on Search Marketing
    Image via Wikipedia. Many of you might be familiar with SCORE (originally the Service Corps of Retired Executives ), which is a longstanding resource to U.S. small businesses, in partnership with the Small Business Administration. If you are a small business, SCORE offers free advice to help you improve your business.
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 5, 2014
    [Wikipedia] Five Free Tools for Startups to Measure Impact of Online Videos
    Photo credit: Wikipedia) There are a lot of fancy tools which are being used by experts to track the progress of their video marketing campaigns. Video camera in action. Most of these tools are very costly (but worth the price!), but are an investment you don’t really need yet. The engagement report is also another treat for marketers.
  • MARKETING ACTION  |  THURSDAY, JANUARY 17, 2013
    [Wikipedia] Let Big Data Help You Make Better Decisions
    Wikipedia says: “…a collection of data sets so large and complex that it becomes difficult to process.” In the recent Gleanster Research paper, “ The New Rules of Digital Engagement ,” analyst Ian Michiels discusses the evolution of data, and offers suggestions for managing marketing data. Big data” has a lot of blurry definitions.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 28, 2015
    [Wikipedia] This Is the Real Secret to Unleash Your Content Marketing Creativity
    Sources:   Wikipedia  and LaskerFoundation.org. If you have ever wanted to tap into the power of content marketing, but have felt held back because of a lack of creativity, then you are going to want to read this post today. In it, I will reveal the way that even the most uncreative person can come up with  some great content marketing ideas.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 30, 2013
    [Wikipedia] Why marketers need to embrace responsive design
    Photo credit: Wikipedia. Ever visit a website on a mobile device, and find it virtually unreadable because it’s a desktop website and everything is too small to read on your little screen? That is a site that needs responsive design and here’s why marketers need to embrace responsive design for our websites. If Mobile is king now.
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