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  • BIZNOLOGY  |  MONDAY, SEPTEMBER 17, 2012
    [Wikipedia] 9 Google Analytics metrics every marketer should know
    Photo credit: Wikipedia. The GPS for a website and any brand’s online effort is Google Analytics. If you have a website and don’t regularly review analytics, it’s the same as getting into a car to drive someplace without knowing where you’re going. Google made available sophisticated analytic software for free.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, JULY 6, 2011
    [Wikipedia] Crowds Swarm Madison Avenue and CMO’s
    As defined by Wikipedia , crowdsourcing is “the act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group of people or community (a “crowd&# ), through an open call.”. For decades companies have turned to advertising agencies to help market their products and services. than ever before.
  • TONY ZAMBITO  |  WEDNESDAY, APRIL 20, 2011
    [Wikipedia] Using Context for Social Buyer Persona Strategy
    Image via Wikipedia. Without context in strategy planning for the new social buyer persona, we are left with a factual approach to identifying target social buyers.    We will attain indications on what social buyers are doing.    Evidence of this is the number of buyer persona “templates” that are offered. 
  • TONY ZAMBITO  |  SUNDAY, JANUARY 30, 2011
    [Wikipedia] What does Audience Development Really Mean to Social Media, Digital Marketing, and Content Marketing?
    Image via Wikipedia. One of the interesting outcomes of the rise of Social Media , Demand Generation , and Content Marketing in 2010 was the increasing use of the term audience development.    Over the years, I have been involved in theatre as a performer as well as a board member for a theatre company.    How? 
  • BIZNOLOGY  |  MONDAY, APRIL 2, 2012
    [Wikipedia] Agile marketing meets TV
    (Photo credit: Wikipedia). spend a lot of time speaking and consulting on agile marketing–what I wrote about a lot in Do It Wrong Quickly –and I often use the example of television commercials as the very antithesis of agile marketing, the epitome of old media. But all that is changing. So, what’s happening here?
  • TONY ZAMBITO  |  THURSDAY, SEPTEMBER 1, 2011
    [Wikipedia] Enhance the Buyer Experience with Intelligent Engagement
    Image via Wikipedia. One particular trend I have noticed this year, in participant observations with B2B buyers, is the movement towards what I would label Intelligent Engagement.    I referenced this in my previous article whereby I questioned the phrase Reach and Engage in contrast to Listen and Engage.  Related articles.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, FEBRUARY 24, 2016
    [Wikipedia] An Introduction to B2B Native Advertising
    Here is the Wikipedia definition: “Native advertising is a type of advertising, usually online but feasibly elsewhere, that matches the form and function of the platform upon which it appears.”. Native advertising is one of the more popular marketing terms today. The concept behind native advertising isn’t anything new. That was too harsh.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 28, 2015
    [Wikipedia] 4 Promotion Strategies Used by the Best Business Bloggers
    Wikipedia defines Influencer marketing as a form of marketing in which focus is placed on specific key individuals (or types of individuals) rather than the target market as a whole. Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. For example: ?80% 44% of business bloggers have more than two blogs.
  • HUBSPOT  |  MONDAY, NOVEMBER 5, 2012
    [Wikipedia] How Not to Spend $35 Million on Marketing
    We can’t afford that, but we could purchase a smaller island easily (my research is showing quite a few options in the $10-$35 million range), rename it “Inbound Island,” and elicit a series of updates to Wikipedia, Google Maps, and other services that would spread the concept of inbound marketing to even more people. Another benefit?
  • BIZNOLOGY  |  THURSDAY, OCTOBER 9, 2014
    [Wikipedia] Knowledge as a service: people as a “de facto” Enterprise Service Bus
    The Wikipedia definition of it probably sounds like something said in an obscure foreign language to most mortals: An enterprise service bus (ESB) is a software architecture model used for designing and implementing communication between mutually interacting software applications in a service-oriented architecture (SOA).
  • GREAT B2B MARKETING  |  THURSDAY, JUNE 6, 2013
    [Wikipedia] Five Ways You Can Get Big Value from LinkedIn
    Top of mind awareness (TOMA) is so important that Wikipedia actually has a definition: “The first brand that comes to mind when a customer is asked an unprompted question about a category.”  I talk about social media quite a bit in my blog posts, articles and conference presentations.  You might even go viral. 
  • SYNECORE  |  THURSDAY, AUGUST 8, 2013
    [Wikipedia] Let's Party: How to #Twitterview
    According to Wikipedia, the first twitterview came two years after the social channel’s inception in 2006 from a rather unexpected source. A Twitterv- a Twitter what? What the hell is that? assured him it was not a sinister plot to trap him in and inescapable social media blunder. Twitterviews aren’t anything new. Pretty sweet, right?
  • BIZNOLOGY  |  THURSDAY, MAY 17, 2012
    [Wikipedia] The Eight Wastes and Internal Social Business Platforms
    Photo credit: Wikipedia. Our current toolset – email, phone, meetings, SharePoint and intranet – is more than enough for our needs. We don’t need yet another tool to make our work life even more complex. Then, production systems frameworks like Lean could be used to better identifies where improvements are needed. If Motion.
  • BIZNOLOGY  |  FRIDAY, JANUARY 11, 2013
    [Wikipedia] Why Marketers Should Fear Mobile Marketing
    Photo credit: Wikipedia. Earlier this week, I saw a piece of data that, if accurate or even half accurate, is something that every Internet marketer should fear in the same way that a kid fears the dentist. “What?” ” you ask. Well, kids (and many adults for that matter) are scared to death of the dentist. Why is that? Sorry.
  • ION INTERACTIVE  |  THURSDAY, MARCH 10, 2016
    [Wikipedia] 3 Ways to Use Content to Improve your Account-Based Marketing Results
    According to Wikipedia, ABM Is: Account-based marketing (ABM), also known as key account marketing , is a strategic approach to business marketing in which an organization considers and communicates with individual prospect or customer accounts as markets of one. Anna Talerico, ion interactive's EVP and cofounder.
  • BIZNOLOGY  |  TUESDAY, JULY 8, 2014
    [Wikipedia] How to be a Google+ success
    It’s sort of like Reddit or Wikipedia like that. It just occurred to me, after spending a week deep-diving into Google+ , that Plus is not a social network — or even a social layer — it’s a global reboot of the message board. If you want to succeed, you need to forget about your friends and your family. Goodbye !
  • CLIENT BRIDGE  |  TUESDAY, SEPTEMBER 16, 2014
    [Wikipedia] HubSpot Reveals New Tools to Accelerate Sales
    As defined by Wikipedia, “Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospect''s attention. With a marketing reach of over a million people and over 8000 customers, HubSpot has played a huge role in the evolution and adoption of Inbound Marketing. Sidekick - Features.
  • SAZBEAN  |  FRIDAY, MAY 20, 2011
    [Wikipedia] Digging in the Cache – The Million Dollar Homepage
    Source: Wikipedia ). Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history. Up this week: The Million Dollar Homepage. We’d all like to earn $1 million on our website, wouldn’t we? Well, Alex Tew did just that. How’d he do it? The Concept. Why & How? Impact.
  • SAZBEAN  |  FRIDAY, JANUARY 28, 2011
    [Wikipedia] Thoughts on the History of Social Networking [Infographic]
    From wikipedia : “The first message on the ARPANET was sent by UCLA student programmer Charley Kline, at 10:30 p.m, on October 29, 1969.&# Digital social networking started the day that two computers could communicate with each other and send messages between people. Via: Online Schools What do you think? News & Notes
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 15, 2016
    [Wikipedia] Search + Social = Online Reputation Management
    Millionaires, billionaires, and professional class do show up on Google search, but most of these results are from the news, third-party mention, Wikipedia, and generally anything and everything that Google can find. I have been doing online reputation management (ORM) for clients since 2003. Actually control. There’s the rub. Millionaires,
  • ACT-ON  |  THURSDAY, DECEMBER 10, 2015
    [Wikipedia] Keywords Matter, Keywords Don’t Matter – How To Make Sense of SEO Evolution
    Here’s the definition of semantic search, according to Wikipedia (and Google, too): Semantic search seeks to improve search accuracy by understanding searcher intent and the contextual meaning of terms as they appear in the searchable dataspace, whether on the Web or within a closed system, to generate more relevant results. They aren’t dead.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 21, 2012
    [Wikipedia] What is SEO? 10 Free SEO Videos for Beginners
    We’d like to help beginners to wrap their heads around the SEO concept and according to Wikipedia 60% of the general population are visual learners. What is SEO ? Data from Google’s Keyword Tool tells us that as of today, people search for this term 18,000 times per month. What Is Search Engine Optimization / SEO. Year : 2011. Minutes.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 16, 2016
    [Wikipedia] Guide Your Buyers Through the Customer Journey with Social Media
    Whether you’re ready for it or not, social media is becoming the Wikipedia for your buyers, where they can find information about your brand from their peers. Author: Lisa Marcyes The customer journey has changed. Marketers are seeing a tremendous shift in how buyers are researching and buying, particularly on social media platforms.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 26, 2014
    [Wikipedia] Does Social Media Influence Search Rankings?
    Here’s the first part of Patel’s Wikipedia page, slightly edited, emphasis mine: Patel launched his first online venture, a job board named Advice Monkey, in the late 90s while in high school. Did your formal education prepare you for what you actually do in the day-to-day? Social media and search rankings. Want more information?
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 1, 2016
    [Wikipedia] 5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results
    In some cases, Google may pull additional information from Wikipedia and/or reviews from third party websites (including Google itself). Earlier this month, my colleague Kristen Vaughn wrote about ways  B2B marketers can implement top-of-funnel SEO strategies to reach new audiences. Google Business Listings. Why B2B Marketers Should Care.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 23, 2013
    [Wikipedia] The Future of SEO and What it Means for Inbound Marketing [SlideShare]
    Wikipedia explains it well: " Google Now uses a natural language user interface to answer questions, make recommendations, and perform actions by delegating requests to a set of web services. A few years ago, if you asked me what SEO came down to, I would have said two things: keywords and inbound links. Mobile Search Will Continue to Rise.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Wikipedia] Digital Learning: Beyond the copycat model
    Internal versions of Wikipedia try to re-create the magic of a single authoritative reference resource for the whole organization, but after a couple of years most of the content is incomplete or outdated. The fundamental point missing in all these failed attempts is the understanding that your corporate intranet is not the internet.
  • BIZNOLOGY  |  FRIDAY, MAY 17, 2013
    [Wikipedia] Don’t Make These Enterprise SEO Mistakes
    Photo credit: Wikipedia. The SEO process looks the same, for the most part, for any website owner. Small businesses and large businesses have the same goal–to improve their search engine presence in order to generate more visitors to the site. Here are 3 common mistakes that large corporations make during an SEO campaign.
  • GREAT B2B MARKETING  |  FRIDAY, NOVEMBER 8, 2013
    [Wikipedia] The Biggest Threat to Your B2B Marketing Success
    According to Wikipedia, “Inertia is the resistance of any physical object to any change in its motion (including a change in direction).” Of all the threats to your ability to achieve marketing success, perhaps the most insidious is inertia.  But why do we fail to act? Insufficient knowledge. It’s hard to do what you don’t know how to do.
  • BIZNOLOGY  |  MONDAY, MAY 27, 2013
    [Wikipedia] 5 Ways to Get the Most From Google+ Communities
    Photo credit: Wikipedia. Many of you have wondered whether Google+ makes sense for your marketing, but some of you have taken the plunge, whether it is because you believe that Google+ users are a valuable part of your audience, or because you think that its effect on search rankings is a game-changer. image credit: global web index.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 22, 2013
    [Wikipedia] What Makes REAL Buyer Personas? Beware of Pretenders developing Buyer Personas
    First, check out the Wikipedia page of Alan Cooper. Beware of Pretenders developing Buyer Personas. Recently I was contacted by the new Chief Marketing Officer at a past client of mine. I had proposed developing buyer personas for them. link]  who is considered the founder and author of persona driven solutions and design. What do you think?
  • BIZNOLOGY  |  FRIDAY, JUNE 3, 2011
    [Wikipedia] Wanna Play "Guess What Brands I Hate Today"?
    Image via Wikipedia. by Frank Reed. Over the past two days I have been caught in a technology alternate universe. It's the one where reality happens. It's the one where hype laps the truth on a regular basis. It's the one where "experts" don't know what they are talking about.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 19, 2013
    [Wikipedia] Link-Builders versus Content Marketers
    If you don’t feed Google what it wants, Google will choose Google+, Yelp, Wikipedia, or the news instead of you, your products, and services. Like Reece’s, link-builders and content marketers need to combine forces because they’re two great tastes that taste great together. And self-promotion. And shamelessness. SEO is Dead.
  • HUBSPOT  |  FRIDAY, JUNE 27, 2014
    [Wikipedia] 10 Cliché Marketing Taglines We Should All Stop Using
    According to Wikipedia , the term "one-stop shop" or "one-stop source" originated in the United States in the late 1920s or early 1930s to describe a business model offering customers the convenience of having multiple needs met in one location. ” It may be of no surprise that fewer than 25% of U.S. Guilty as charged. Get specific.
  • HUBSPOT  |  TUESDAY, AUGUST 18, 2015
    [Wikipedia] Why Your Memory Sucks: The Science of Remembering in the Internet Age
    Ever found yourself in one of those Wikipedia black holes, where you go in looking up the name of a Russian prime minister and emerge, hours later, having read through the entire history of the Russian Revolution? Take a second and think about the three most important people in your life. Got 'em? Our attention spans have become shorter.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 20, 2011
    [Wikipedia] How NOT to pitch a blogger
    Image via Wikipedia. Tweet This Post. Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers.  In great measure, these fears exist because of the horror stories that have resulted from wrong-headed approaches. It is sort of like dating.
  • HUBSPOT  |  THURSDAY, APRIL 10, 2014
    [Wikipedia] Nostalgia Ahead! What Your 20 Favorite Websites Used to Look Like #TBT
    find this very interesting because according to Wikipedia , Macy''s present day logo was designed in 1988, long before the website was created. I just picked up a new hobby. call it "Waybacking.". It''s kinda like Googling, but even better. Remember when Google was in Beta? Tweet about Google. 2) Apple. Remember the iBook? This is not a joke.
  • BIZNOLOGY  |  FRIDAY, MARCH 1, 2013
    [Wikipedia] Is Social Media Security Out of Your Hands?
    Photo credit: Wikipedia. read an interesting article from the New York Times this week. It was about the problem of social media accounts being hacked and hijacked and something bad happening to a brand. Before Before we get started though. happened on it, really thinks this hurt the brand I suggest you reassess. But back to this NYT article.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 2, 2013
    [Wikipedia] How does your team get digital marketing training?
    Photo credit: Wikipedia. Most of you know that I do a lot of training work, both for individuals and companies, and it has struck me recently that there might not be enough choices in how companies train their teams. In this business, you all know that constant learning is essential. The good ones include exercises that cement the learning.
  • SYNECORE  |  TUESDAY, FEBRUARY 10, 2015
    [Wikipedia] 4 Problems Solved by Responsive Design
    Responsive Web Design (RWD) is “an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop monitors to mobile phones to tablets),” according to Wikipedia.
  • BIZNOLOGY  |  TUESDAY, JULY 17, 2012
    [Wikipedia] Reddit is the 800-pound Gorilla in the room
    This is the same thing going on on Wikipedia and on message boards as well; however, unlike message boards, reddit ends up being mentioned in my  RSS  and mainstream news feeds almost every day these days. Image via CrunchBase. reddit  is the 800 pound Gorilla in the room and has been for years. Not so anymore. Consider yourself warned.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 10, 2012
    [Wikipedia] Check Your Site for 404 Errors Regularly
    Photo credit: Wikipedia. The most important indicator of a good business website is one that provides visitors with a good user experience. Users want to be able to quickly click through your website to find what they are looking for. The most common cause of 404 errors is when a business website is being revamped or redesigned.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 3, 2017
    [Wikipedia] 2 Zero Risk Predictions for 2017
    One last thing, if you’ve purged the ‘90s from your brain or you were born during or after the 90s, take a stroll down “ Enterprise Application Integration ” (EAI) lane thanks to Wikipedia. First, a brief reflection back on 2016, as it was a dynamic year for the technology market and a year of change for me personally as well. election?
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Wikipedia] Is Parallax to Blame for Poor SEO?
    Credits: Dribbble , Wikimedia , Wikipedia. "What is that, and where can I learn to do it?". That''s the first thing I thought when I first saw a site with parallax design. They''re beautiful to look at, and kind of awesome from a UX (user experience) perspective. Take this site page from Honda CRV, for example. How Parallax Design Works.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 19, 2013
    [Wikipedia] Are Marketers Considering Learning Styles?
    Photo credit: Wikipedia). Educators are constantly talking about learning styles. Some people are auditory. Others are kinesthetic. As a marketer, are you thinking about the learning style of your audience? thought about this recently when I was looking for a quiet place. “Why would that matter?” ” you might ask.
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Wikipedia] 6 Essential Social Media Lessons From Top Executives
    Other than his Wikipedia page (which is much harder, if not impossible, to control), it’s the first page that ranks for his name in Google. Previously, right here on this blog, we’ve written about the importance of company leadership getting involved in social media. What can they teach us? Why do you need a mentor? Social Media
  • ACT-ON  |  TUESDAY, OCTOBER 4, 2016
    [Wikipedia] When, Why and How to Gate Your Content for Maximum Results
    “To gate, or not to gate – that is the question.” So wrote Shakespeare during his marketing gig at The East India Company. (I swear I read this on Wikipedia somewhere… ). Just kidding. At the time, Shakespeare didn’t believe in gating his content. He wanted it to be shared far and wide, kinda like the tea. Pretty freaky, huh?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 28, 2015
    [Wikipedia] 4 Promotion Strategies Used by the Best Business Bloggers
    Wikipedia defines Influencer marketing as a form of marketing in which focus is placed on specific key individuals (or types of individuals) rather than the target market as a whole. Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. For example: ?80% 44% of business bloggers have more than two blogs.
  • LEADERSHIP  |  MONDAY, MAY 5, 2014
    [Wikipedia] HELP! My CMO Is Big on Hacking!
    Key points in Wikipedia’s definition of Growth Hacking are: Growth hacking is a marketing technique which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. Going beyond the Wikipedia definition, Ott says growth hacking actually applies to companies of all ages and sizes. It’s not easy.
  • WRITTENT  |  THURSDAY, JULY 4, 2013
    [Wikipedia] 7 Effective Call-to-Action Examples and Why They Work
    Wikipedia defines a call-to-action this way: A call to action, or CTA, is a banner, button, or some type of graphic or text on a website meant to prompt a user to click it and continue down a conversion funnel. If you’re trying to get more leads and sales from your website and blog, the first thing to consider is your calls-to-action.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 20, 2013
    [Wikipedia] The progression of anchor text
    (Photo credit: Wikipedia). Much like the SEO industry as a whole, strategies for anchor text are always changing. Make sure you are following anchor best text practices to maintain a natural looking backlink profile. One of the most exciting things about being involved in the SEO industry is that it is always evolving.
  • HUBSPOT  |  TUESDAY, JANUARY 3, 2017
    [Wikipedia] 13 Gmail Plugins That Make Client Communication Easier
    This plugin lets you double click on any word in an email and instantly look up the meaning or Wikipedia explanation -- without having to leave the compose window. How much time do you spend on email each week? That's a lot of time spent on unbillable tasks that could be spent focusing on work that meets the goals of your paying clients.
  • BLUE FOCUS MARKETING  |  TUESDAY, MARCH 6, 2012
    [Wikipedia] Are the Content Needs of Your Audience Caught in Your Blind Spot?
    Here is a simple definition of strategy, courtesy of Wikipedia : “A plan of action designed to achieve a particular goal.”  A solid strategy can help your small business achieve a competitive advantage.  Seeing this ad got me thinking: as marketers, do the content needs of our audiences ever get caught in our blind spots?
  • BIZNOLOGY  |  MONDAY, MAY 7, 2012
    [Wikipedia] How to clean up a cluttered website? Content analytics is the answer
    Panda (Photo credit: Wikipedia). Post Panda (Google’s one-year-old revolutionary search ranking algorithm that has upended old-style SEO), optimizing individual pages is more difficult and less effective than it was before Panda. Google now pays more attention to overall site cleanliness and architecture. You do the keyword research.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 4, 2011
    [Wikipedia] The Long Tail of Blogger Outreach
    Image via Wikipedia. I had breakfast with John Bell of Ogilvy a number of years ago. He didn’t see the value of investing limited budget, time, and resources on the long tail when those treasures would better be used to woo the high-fliers, professionals, top-cows, and A-listers.  The Internet is such a gift.  They take time. 
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 7, 2013
    [Wikipedia] 5 Tips to Inject Humor into Your Social Media Mix
    meme is an “idea, behavior, or style that spreads from person to person within a culture” according to Wikipedia. LOL, ROFL, HAHA. These are some of the reactions you might see on your social media networks when injecting humor into your tweets, posts and/or photos. The level of engagement that humor can bring you is incredible.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 11, 2015
    [Wikipedia] The Best Promotional Product Videos Ever (And Why They Make You Buy)
    The company even has its own Wikipedia page dedicated to the series. The goal in crafting a perfect product video is not far off. If you want your video to resonate, it should be about more than just the product. It should be about the problem, the solution, the experience, and the larger vision of what you're trying to build. series.
  • BIZNOLOGY  |  MONDAY, AUGUST 5, 2013
    [Wikipedia] The Cambrian Explosion and our obsession with “the next big thing”
    Photo credit: Wikipedia. You’ve heard it before, perhaps with different words. Gartner defines the “Nexus of Forces” as being “the convergence and mutual reinforcement of social, mobility, cloud and information patterns that drive new business scenarios.” There are plenty of possible explanations for the above.
  • BIZNOLOGY  |  TUESDAY, JUNE 21, 2011
    [Wikipedia] When Good Behavioral Retargeting Goes Bad
    Image via Wikipedia. Most of you probably are familiar with behavioral retargeting , a technique where marketers follow up with shoppers who haven't completed purchases. It's become a staple of e-Commerce, where it rescues lost sales that would otherwise never be completed. What's not to like?
  • BIZNOLOGY  |  WEDNESDAY, MAY 11, 2011
    [Wikipedia] Writing simply isn't for bird brains
    Image via Wikipedia. by Chris Abraham. While the reading ease is kept simple, we're generally not writing to appeal to 12-year-olds. One of the biggest challenges that writers have across all disciplines is with interpretation.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 20, 2011
    [Wikipedia] Tracking Social Media ROI
    Image via Wikipedia. I'm starting to hear more an more people despair of being able to determine return on investment for social media. For some uses of social media, such as public relations, they might be right, because there are precious few companies that can calculate ROI even for offline PR.
  • BIZNOLOGY  |  FRIDAY, APRIL 15, 2011
    [Wikipedia] As the Google Turns
    Image via Wikipedia. by Frank Reed. Soap operas have long been a staple of daytime television. The over-the-top nature of the silly plot lines have kept audiences coming back for what seems like forever. Another thing that keeps people interested is the speed with which things change. Internet Marketing Google Soap opera
  • BIZNOLOGY  |  TUESDAY, APRIL 12, 2011
    [Wikipedia] Academics use social media more than business people
    Image via Wikipedia. spoke at a panel session with Hester Tinti-Kane and Jeff Seaman at the Pearson CiTE conference in Denver yesterday, unveiling a survey of higher education on how social media is used. It sounded exciting, but I wondered about whether this was up my alley.
  • BIZNOLOGY  |  THURSDAY, MARCH 10, 2011
    [Wikipedia] "My exec doesn't understand search marketing!"
    Image via Wikipedia. hear that complaint all the time. You know how effective search marketing is. You know what it could mean to your business. You're excited about getting it done. You want to be #1 for those keywords. You can practically see those Web analytics reports showing streams of traffic fighting to get to your site.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 21, 2011
    [Wikipedia] Why Digital Marketing Challenges Everyone
    Image via Wikipedia. Sometimes I can see it in their eyes. During a speaking appearance, I'll look out at the audience and see fear. Not the "Big F" kind of "Run for your lives, citizens!" terror that you see in a B-movie. The fear that causes you to wait for someone else to make the first move. I see it all the time in digital marketing.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 8, 2015
    [Wikipedia] Digital Learning and the Sharing Economy
    Source: Wikipedia ). In a business environment where the flavor of the moment is digital transformation, how does corporate learning fit in? What are the main digital trends that will have a transformational effect on the way people in organizations learn over the next few years? Like this post? Sign up for our emails here.
  • CONTENTLY  |  WEDNESDAY, OCTOBER 26, 2016
    [Wikipedia] 5 Journalistic Standards That Don’t Always Apply to Content Marketing
    Wikipedia will get flagged, but for the most part, fact-checking is just starting to gain widespread traction in content marketing, where supporting evidence can take a backseat to promotion and brand awareness. ” He didn’t want people to know he was getting out of the field, so I panicked at first. This was branded content.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 25, 2015
    [Wikipedia] This Brand Is Tickled Pink, Literally
    Photo credit: Wikipedia. For example, according to the  Logo Design Guru , black can represent  authority, power  and  mystery. Red on the other hand can convey  passion, love  and  anger  whereas yellow can connote a sense of  happiness  and  warmth  and blue  professionalism, trust  and  authority. Let the Music Play. piece of tape.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 11, 2012
    [Wikipedia] Global Social Media Marketing
    Image via Wikipedia. My monthly Biznology® Webinar yesterday was called “Global Social Media Marketing.”  I talked for 30 minutes about how to apply your social media strategy on a global scale.    Social media is becoming part of every marketer’s toolkit, but is your international marketing being left behind?
  • BIZNOLOGY  |  TUESDAY, DECEMBER 20, 2011
    [Wikipedia] Christmas is a perfect time to create havoc online
    Image via Wikipedia. If you want to tar and feather your sworn enemy online using social media, now’s the perfect time to do it! Blog, tweet, and Facebook your slander or meritless accusaton; make a chastizing video, post it, promote it, and kick it to viral! Turn it up to 11! If Suckers! From now until some time in January.
  • BIZNOLOGY  |  THURSDAY, MARCH 15, 2012
    [Wikipedia] Use Lifetime Customer Value to Measure Social Media
    Image via Wikipedia. When businesses evaluate social media marketing initiatives, they want to know how many new customers social media will attract to their businesses. But, social media marketing is all about relationships. So perhaps evaluating an investment in social media marketing by looking at new customers is the wrong metric.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 11, 2011
    [Wikipedia] Social Sharing Might Get You Sued: Social Media And Copyright Law
    Fair Use or “fair dealing&# as it is known in other parts of the world is a part of Trademark law that, according to wikipedia:  “allows limited use of copyrighted material without requiring permission from the rights holders.&# You could even get sued. And the penalty might be more than a little slap on the wrist. trademark law.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 11, 2014
    [Wikipedia] 5 of my favorite productivity apps
    So, I bill Wikipedia Management differently than I do ORM or SEO or SEM or influencer outreach or social media strategy. While I aspire to build Gerr.is It makes my head swim. It makes your head swim. Robots will enslave us all; however, until then, they make it possible to get quite a lot done on one’s own. An army of one, if you will.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 10, 2010
    [Wikipedia] Mapping Content to the Sales Funnel AND Buyer types
    Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. will self confess that I have ignored this one for a while. would love to know.
  • HUBSPOT  |  TUESDAY, JULY 8, 2014
    [Wikipedia] The Harsh Realities of SEO That No One Tells You
    eBay, a site thin on content and heavy on doorway pages -- what Wikipedia defines as "the practice of spamming the index of a search engine by inserting results for particular phrases with the purpose of sending visitors to a different page" -- exhibited practices Google has been trying to eradicate. You’re being misled. We will.
  • BIZNOLOGY  |  MONDAY, MARCH 3, 2014
    [Wikipedia] President Obama announces agile marketing approach
    Photo credit: Wikipedia. OK, OK, he didn’t exactly do that. The president probably doesn’t even know what agile marketing is. But he certainly would agree with it based on the remarks I saw him make the other day when he announced the “My Brother’s Keeper” program. “If it works, support it.
  • BIZNOLOGY  |  THURSDAY, JUNE 21, 2012
    [Wikipedia] The right social media listening tools for the right jobs
    Photo credit: Wikipedia. But I know that not everyone will spend the money to get their social media listening to be  as accurate as Converseon can do it. know that many of you want to use something free, such as Hootsuite. (I see you out there.) And you  can use a free tool to do social media listening–it’s not against the law.
  • BUZZSUMO  |  TUESDAY, MARCH 1, 2016
    [Wikipedia] How to be the Best Answer to Customer Questions: Insights from 600,000 Posts
    Even Wikipedia’s page on content marketing, which is second on Google for the search ‘what is content marketing’, has less than a tenth of the links of the CMI post. good answer not only cites the research sources as is the case on sites like Wikipedia but it also provides examples, which hopefully this post has been doing. case study.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 19, 2015
    [Wikipedia] Hey, Salespeople — Welcome to Meme Selling 101!
    To learn about them, visit the Wikipedia of memes. Author: Nikita Ovtchinikov Does this situation sound familiar? —. You’re sitting at your desk. You’ve been waiting for your prospect to get back to you—phone call, email, visit to the office—anything! But nothing is happening. You’re raking your brain, trying to figure out what to do.
  • BIZNOLOGY  |  MONDAY, JUNE 25, 2012
    [Wikipedia] Are Keywords Market-Shares?
    Photo credit: Wikipedia. The Internet offers so many opportunities to mathematically create world-views that can help us make marketing decisions on expected sales and where they’d be coming from. I’ve often told clients using my SEO services that the number of keywords they’d use in their websites would influence sales volume.
  • BIZNOLOGY  |  THURSDAY, MAY 26, 2011
    [Wikipedia] What's the most important mobile marketing tactic?
    Image via Wikipedia. Every time I speak at an event, I try to understand what this particular audience needs, because not every audience has the same level of understanding or even the same digital marketing problems. Local marketing Business and Economy Google Marketing Mobile advertising Mobile marketing
  • BIZNOLOGY  |  WEDNESDAY, MAY 18, 2011
    [Wikipedia] Search keywords are market segments
    Image via Wikipedia. Perhaps you are new to digital marketing, or maybe you find yourself in a position where you need to explain digital marketing to others. If you think this is interesting, then check out my latest post on Search Engine Guide, " Search keywords are market segments.".
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 24, 2011
    [Wikipedia] Internet Marketing Grinders Are Winners
    Image via Wikipedia. by Frank Reed. First of all, for you folks in New England that refer to a sub or a hoagy as a "grinder," this is not about that. You can probably come up with a few funny images or comments and you are more than welcome to share them in the comments section. Internet Marketing Internet marketing
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 22, 2011
    [Wikipedia] More Big Button Marketing
    Image via Wikipedia. Last year I wrote an article on Internet Evolution called " Let's Push Delete on Big Button Marketing ," where I laid out some examples of how to design the user experience so that you aren't fooling people. But, unfortunately, people are still doing it.
  • BIZNOLOGY  |  TUESDAY, JANUARY 4, 2011
    [Wikipedia] Does a CMS help your SEO?
    Image via Wikipedia. At a recent Webinar, I got a question that I thought would make a good blog post. The actual question was, "Do you need a content management system to succeed at organic search marketing?" The answer to that question is no, but a deeper question is whether a CMS can improve your organic search results.
  • BIZNOLOGY  |  MONDAY, DECEMBER 9, 2013
    [Wikipedia] Customer Service – Your most powerful retention tool or your competitors most powerful acquisition tool?
    (Photo credit: Wikipedia). It is often said that small actions lead to big results – some good and some bad, but the absence of action could create irreparable damage beyond your imagination. So when it comes to taking care of loyal ,profitable customers, why do so many companies pay lip service to the notion that the customer comes first?
  • BIZNOLOGY  |  FRIDAY, JULY 19, 2013
    [Wikipedia] Why Local Search is Just Like Politics
    Photo credit: Wikipedia. Back in the days when the government did stuff, like got together and actually passed bills, U.S. Speaker of the House Tip O’Neill coined the phrase, “All politics is local.” know, I know. Nobody wants to talk about politics, especially not in the heat of summer. Well, quite a bit, actually. Read
  • BIZNOLOGY  |  MONDAY, JANUARY 28, 2013
    [Wikipedia] Make the Most of Content Marketing Campaigns
    Photo credit: Wikipedia. Content marketing is a valuable part of any business strategy and it comes in many forms. What’s more – only 50 percent in industries like financial services, software, banking and insurance said their companies had no content marketing calendar. Not only is specificity needed, but so is planning. Direct sales?
  • HUBSPOT  |  WEDNESDAY, MAY 16, 2012
    [Wikipedia] Google Rolls Out Knowledge Graph to Make Search Results More 'Human'
    Well, it taps into public sources of information like Wikipedia, Freebase, and the CIA World Factbook for information, couples that with information pulled from more than 500 million other objects , and augments it all with more than 3.5 It's gradually rolling out in the U.S. as we speak, but you might not see it for yourself quite yet.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 20, 2012
    [Wikipedia] Blow Out Content Marketing and Lead Social Conversations with Content Curation
    Content Curation: What it is and Why it is Hot As defined by Wikipedia , “curation is generally the selection of, care for and presentation of the objects entered into a collection, whether that collection is physical (such as items in a museum) or digital (such as entries in Wikipedia).  There are many types of curation. 
  • THE ROI GUY  |  TUESDAY, FEBRUARY 10, 2015
    [Wikipedia] Are the 4Ps Still Relevant or In Need of a Major Reset?
    Sources: Wikipedia: Marketing Mix - [link] Forrester Sales Enablement Conference 2010 Presentation. If you’ve taken a marketing course over the past few decades you were likely schooled on the 4-Ps: Product, Place, Promotion and Price. Developed in the early 60s by the marketer E. The big question nowadays, are these 4-Ps still relevant?
  • THE FORWARD OBSERVER  |  TUESDAY, DECEMBER 24, 2013
    [Wikipedia] How B2B Marketers Can Use Social Proof To Bag More Leads
    This effect is prominent in ambiguous social situations where people are unable to determine the appropriate mode of behavior, and is driven by the assumption that surrounding people possess more knowledge about the situation." – WIKIPEDIA. Artillery B2B Marketing Blog > The Forward Observer. Here''s how your social proof can take flight.
  • BIZNOLOGY  |  TUESDAY, APRIL 23, 2013
    [Wikipedia] Blogger outreach is more PR than social media
    The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. My expertise, however, is online community outreach and engagement. So, what my team and I developed is the equivalent of blogger-brand speed dating.
  • B2B LEAD BLOG  |  FRIDAY, OCTOBER 9, 2009
    [Wikipedia] What is Marketing Effectiveness?
    Wikipedia defines marketing effectiveness as the quality of how marketers go to market with What is Marketing Effectiveness? We’ve spent the last few weeks getting to know our marketing automation partners and friends.  They all share the goal of increasing marketing effectiveness. 
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Wikipedia] TruthForce! | How Wiki Software is Changing Communication
    Wiki software--easy-to-use programs that let anyone with Internet access create, remove and edit content on a Web page--first gained popularity thanks to Wikipedia, the user-generated encyclopedia that has come to be hailed as one of the Webs greatest resources. A. A. A. Articles. Issues. Galleries. Files. PrintSearch. About Us. Feedback.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 28, 2015
    [Wikipedia] This Is the Real Secret to Unleash Your Content Marketing Creativity
    Sources:   Wikipedia  and LaskerFoundation.org. If you have ever wanted to tap into the power of content marketing, but have felt held back because of a lack of creativity, then you are going to want to read this post today. In it, I will reveal the way that even the most uncreative person can come up with  some great content marketing ideas.
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 2, 2012
    [Wikipedia] Why Small Businesses Need Smart Marketing
    Photo credit: Wikipedia. Small businesses need loans in order to take product and service ideas to the next level. Without the infusion of upfront cash, many small businesses flounder despite having an arsenal of legitimate business ideas. Smart marketing has never been more vital to small businesses than it is today. Local. and Bing.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 17, 2014
    [Wikipedia] Hindsight 20/20 Series: 4. Your social business platform as a shopping mall
    Boxing Day at Eaton Center (Photo credit: Wikipedia). Wikis: they showed the potential behind a more “social” model of authorship, and Wikipedia is still proof that the model can be very effective under ideal conditions. Most of them never enjoyed the sustained success of Wikipedia in the corporate world.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 10, 2014
    [Wikipedia] How to avoid Google’s huge mistake
    In another classic—though little-remembered—example, Google introduced its “Wikipedia-killer,” Knol , way back in July 2008. The world didn’t need a replacement for Wikipedia. As my Biznology colleague Chris Abraham recently pointed out, sometimes Google is a lying liar that lies. ” [Emphasis mine]. So, yeah.
  • SNAPAPP  |  MONDAY, DECEMBER 22, 2014
    [Wikipedia] Marketing Lessons From The Muppet Christmas Carol
    Since then, it’s been done in nearly every possible format, perspective, and context ( Wikipedia lists adaptations into stage, film, opera, radio, graphic novels, ballet, a Broadway musical, animation, and even a BBC mime production starring Marcel Marceau). The Muppet Christmas Carol is one of my favorite Christmas movies. Content loading
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