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  • BIZNOLOGY  |  FRIDAY, FEBRUARY 3, 2012
    Google Likes Your Blog So Take Care Of It
    Image via Wikipedia. Have you ever watched something slowly fall into neglect? Maybe it was something around your house. Maybe it was that rotting board on the deck that you watched get progressively worse over time. You didn’t tend to it so one day it finally stop serving you. It’s nasty business. Your design is outdated.
  • BIZNOLOGY  |  SUNDAY, JANUARY 2, 2011
    Is branding more important than direct marketing?
    Image via Wikipedia. Marketers often come from two distinct backgrounds. Brand marketers are the ones whose work you see on TV. They are all about branding, brand image, brand awareness--use whatever word you want--and their success has made Coca-Cola and many other consumer products into household names. Happy New Year, everyone!
  • BIZNOLOGY  |  TUESDAY, DECEMBER 7, 2010
    Does Your Marketing Solve Your Customers' Problems?
    Image via Wikipedia. I've often counseled that you need to solve your customers' problems to be a successful Internet marketer. For B2B businesses, you might be able to figure out how to do that. But some businesses seem to have a much bigger challenge. mean, what problem can K-mart solve? You are looking for a gift.
  • BUYEROLOGY  |  MONDAY, AUGUST 8, 2011
    The Ascent of the Social Buyer
    Image via Wikipedia. While we've seen the rise of the social consumer in the past two years reshape the concept of social currency, we are witnessing the ascent of the social buyer embracing social commerce.    We are seeing the birth of a new era in B2B commerce that is more social, more connected, and more humanized.
  • LEAD VIEWS  |  WEDNESDAY, AUGUST 3, 2011
    Marketing Agencies: Adding that ‘Extra’ to Marketing Automation Implementations
    Wikipedia states, DIY is a term used to describe building, modifying, or repairing of something without the aid of experts or professionals. Marketing Automation for long has been pitched as an easy to handle, Do it yourself (DIY) product. Having read the above definition, do you see Marketing Automation platforms fitting the bill?
  • LOOPFUSE  |  FRIDAY, NOVEMBER 12, 2010
    Taking Your Website to the Next Level: Getting your Website Built
    There are more sophisticated ways to capture the IA of course; visit Wikipedia to learn more: [link]. Continuing with tips Taking Your Website to the Next Level , below is an excerpt from the article on “Getting your Website Built”……. Create an “Information Architecture”. In its simplest form, it’s pretty much the menus on the website.
  • BUYEROLOGY  |  SUNDAY, MAY 8, 2011
    Content Marketing and Sales Enablement Must Get Married
    Image via Wikipedia. The raging waters of the sales and marketing alignment debate continues to make its’ way through the halls of corporate America.    This is despite recent entrance of social technology enabled systems and processes all professing to be the cure that remedies this debate.     What’s going on? 
  • CONVERSIONATION  |  FRIDAY, JULY 29, 2011
    Fans, Followers and Ecosystems: Retention Beyond the Customer Matters
    These are not my words but the definition of the word “customer” according to Wikipedia. A customer (also known as a client, buyer, or purchaser) is usually used to refer to a current or potential buyer or user of the products of an individual or organization, called the supplier, seller, or vendor. often use the word ecosystem.
  • BUYEROLOGY  |  SUNDAY, MAY 1, 2011
    Plan for the Social Buyer Before It’s Too Late
    Image via Wikipedia. To say things are changing is an understatement.    Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users.    You might be surprise that most often, outbound calls are going directly into voice mail.  What is happening? 
  • BIZNOLOGY  |  TUESDAY, APRIL 5, 2011
    What if my competitor is cheating at SEO?
    Image via Wikipedia. Does that question keep you up at night? mean, you are following the rules. You are doing everything ethically and humanly possible to drive searchers to your Web site, but what if your competitors are not so scrupulous? What if one of those back-hat SEO experts is advising your top competitor?
  • BIZNOLOGY  |  THURSDAY, MARCH 10, 2011
    "My exec doesn't understand search marketing!"
    Image via Wikipedia. hear that complaint all the time. You know how effective search marketing is. You know what it could mean to your business. You're excited about getting it done. You want to be #1 for those keywords. You can practically see those Web analytics reports showing streams of traffic fighting to get to your site.
  • BIZNOLOGY  |  THURSDAY, MARCH 3, 2011
    Selling Search to the C-Suite
    Image via Wikipedia. This might have happened to you. You are all fired up about the possibilities of search marketing, but you just haven't figured out how to get the executive support that you need. But no matter what you do, you can't get the attention that you need from the top management in your company.
  • ENGAGE  |  MONDAY, MARCH 5, 2012
    This is not ‘Nam. This is grammar. There are rules.
    Robert Lowth, who Wikipedia calls “the author of one of the most influential textbooks of English grammar,” noted, “the principal design of a Grammar of any Language is to teach us to express ourselves with propriety in that Language, and to enable us to judge of every phrase and form of construction, whether it be right or not.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 29, 2012
    Creating an inclusive social media event
    Our favorite apps like Wikipedia were built by volunteers. A few years ago, I was speaking at a social media event in New York. student wrote me and said, “I would love to come to meet you but I can’t afford the $375 ticket!” And because the events are usually in New York or L.A., Networking opportunities were limited.
  • ENGAGE  |  FRIDAY, AUGUST 5, 2011
    If Your Website Burst into Flames, What Would You Keep?
    Wikipedia defines the phenomenon: The term “analysis paralysis&# or “paralysis of analysis&# refers to over-analyzing (or over-thinking) a situation, so that a decision or action is never taken, in effect paralyzing the outcome. And it ends up being very cluttered. It’s the web, after all. It’s virtually limitless.
  • BIZNOLOGY  |  MONDAY, DECEMBER 19, 2011
    Use Frequently Asked Questions to Your SEO Advantage
    Image via Wikipedia. The key to successful search engine optimization is to always have it “on the brain.” Successful search marketers take the time to think about how every facet of the business can improve SEO efforts. For example, let’s take a look at how the company website FAQ page can be turned into something much more.
  • BIZNOLOGY  |  MONDAY, DECEMBER 6, 2010
    On Leaks and Privacy and Social Media
    Image via Wikipedia. Ironically enough, by checking the Wikipedia entry on this subject, I learned that Woods and his former wife own a 155-foot yacht called Privacy ! by Aaron Kim. Clay Shirky had already stated in his book Here Comes Everybody : (.) would argue that the Internet is not the culprit either. Paranoia is on the rise.
  • HUBSPOT  |  THURSDAY, MAY 19, 2011
    Andrew Warner on the Marketing of Mixergy.com
    Other founders like those of Wikipedia and Groupon have been featured telling their stories and what was learned along the way. Andrew Warner is the founder of Mixergy.com , the insanely successful Internet interview show where entrepreneurs teach how they built their businesses. Make Transcripts Available. Be Social. Connect with HubSpot
  • BUYEROLOGY  |  WEDNESDAY, SEPTEMBER 8, 2010
    Buyer Experience Innovation: Why B2B CEO’s Must Make It Their Top Priority
    Image via Wikipedia. The pressure to achieve top line revenue growth and profitable growth strategies remain as the key challenges B2B CEO’s face today.    Compounding these challenges is the rapid transformation underway in the buyer-seller relationship brought on by the advent of digital marketing and social media technology. 
  • BIZNOLOGY  |  FRIDAY, JUNE 3, 2011
    Wanna Play "Guess What Brands I Hate Today"?
    Image via Wikipedia. by Frank Reed. Over the past two days I have been caught in a technology alternate universe. It's the one where reality happens. It's the one where hype laps the truth on a regular basis. It's the one where "experts" don't know what they are talking about.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 24, 2011
    Internet Marketing Grinders Are Winners
    Image via Wikipedia. by Frank Reed. First of all, for you folks in New England that refer to a sub or a hoagy as a "grinder," this is not about that. You can probably come up with a few funny images or comments and you are more than welcome to share them in the comments section. Internet Marketing Internet marketing
  • SAZBEAN  |  FRIDAY, JULY 1, 2011
    Digging in the Cache – Rick Rolling
    photo courtesy of Wikipedia ). Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history. What could be more fun than luring your friends to go to a website that’s completely different than what they expect to find? So, were you ever rickrolled? News & Notes
  • SALES LEAD DYNAMICS  |  WEDNESDAY, FEBRUARY 16, 2011
    Are Your Sales Cycles Like “Groundhog Day?”
    Phil wakes up to find that he is reliving February 2″ according to the Wikipedia plot summary.  “The day plays out exactly as it did before, with no one else aware of the time loop , and only Phil aware of past events.”. In the movie “Groundhog Day,” Bill Murray plays Phil, a meteorologist. Some sales cycles are like that.
  • BUYEROLOGY  |  THURSDAY, APRIL 29, 2010
    The 10 Rules for Creating a Buyer Persona: Rule 10 and Final Recap
    Image via Wikipedia. Some of the great orators of our time had the gifted ability to communicate as well as rally an entire nation.    One of the most gifted was Winston Churchill.    Those speeches were born out of Winston Churchill’s many years of political service and his intimate knowledge of the British people. 
  • CONNECT THE DOCS  |  THURSDAY, MARCH 18, 2010
    How to put the "Viral" in B2B Marketing Viral Campaigns?
    Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Read on to get their insights. Ardath Albee. Blog Marketing Interactions Twitter Ardath421. "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee's Tip. Yes, again.
  • EB2BLEADS  |  SATURDAY, MAY 7, 2011
    3 Critical Components Of An Integrated Marketing Automation System
    Read more on marketing automation from WikiPedia. Modern B2B Marketing , coined Inbound Marketing , is just like good sales , it’s a system in which an audience interacts with your marketing at different levels of your content, indicating their level of engagement and interest or readiness for a sales engagement.
  • CHRIS KOCH  |  FRIDAY, DECEMBER 16, 2011
    Koch to S(blank)0s: Drop Dead
    Image via Wikipedia. In 1975, New York City was a real s—thole (I should know, I was a teenager growing up in the area at the time—yes, I’m that old). Dangerous, dirty, rundown, corrupt, without a trace of its current chicness and style, and, most significantly, broke. And what does S(blank)0s mean? So why not just spell it out?
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 27, 2010
    Can the Yellow Pages Beat Google?
    Image via Wikipedia. After reading that headline, you'll be forgiven if you think that I've finally gone off the deep end (and I am not a particularly strong swimmer). The nerve of them!) So, what advantages could the Yellow Pages possibly have over Google? And this isn't a new trend. One of them was a regional U.S.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 11, 2011
    Social Sharing Might Get You Sued: Social Media And Copyright Law
    Fair Use or “fair dealing&# as it is known in other parts of the world is a part of Trademark law that, according to wikipedia:  “allows limited use of copyrighted material without requiring permission from the rights holders.&# You could even get sued. And the penalty might be more than a little slap on the wrist. trademark law.
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 21, 2010
    Proud Mary, Kodak and Your Brand - A Cautionary Tale
    You can defend your brand without struggling. Just pay attention when customers tell you you're losing touch with it. Brands come and brands go. As a marketing manager, you should fight like hell to see that the former happens and fight like hell to see that the latter does not. At least, not on your watch.). Proud Mary. Kodak. Their U.S.
  • SAVVY B2B MARKETING  |  WEDNESDAY, OCTOBER 14, 2009
    What Barbie and Pong can teach us about Consumer Experience marketing
    Wikipedia defines Experiential Marketing as the art of creating an experience where the result is an emotional connection to a person, brand, product or idea. This is the second post in Heather’s coverage of the Integrated Marketing Summit. If you missed the first post you can find it here.
  • BUYEROLOGY  |  THURSDAY, MAY 12, 2011
    Reinvent B2B Sales With Buyer Personas
    Image via Wikipedia. Without question, while B2B Marketing is focused on developing its new prominence in the early stages of the buying cycle via content strategy and content marketing, B2B Sales is caught flat-footed on how to adapt to changing buyer behaviors.    How can B2B Sales begin to reinvent themselves starting today? 
  • BUZZ MARKETING FOR TECHNOLOGY  |  SATURDAY, OCTOBER 4, 2008
    The Bamboo Project Blog
    More interesting than Wikipedia are the billions of pages of how to do things. The Bamboo Project Blog. The Power of Blogging ISNT Just in Reading Them. RANT ALERT! In a few weeks were going to be looking at blogs in the Work Literacy course. few things that have led me to this place. THATS where the real learning takes place. Web 2.0 Web 2.0
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 30, 2011
    Testing for B-to-B Marketers: How hard is it?
    Image via Wikipedia. to-B marketers are often guilty of laziness when it comes to testing their communications, whether it’s testing the copy approach, the layout, the offer or the target audience.  Well, to call it laziness may not be entirely fair.  work with a company that offers employee benefits programs, and markets to HR professionals. 
  • BIZNOLOGY  |  MONDAY, OCTOBER 24, 2011
    Why Meta Data Still Matters in SEO
    Image via Wikipedia. The search engines have evolved a great deal in the last fifteen years. They’ve gotten a lot smarter, meaning that it’s not easy for a website to get a good search ranking. Now it’s not so easy. In fact, stuffing keywords anywhere can get you penalized. So this raises the question, does meta data even matter anymore?
  • BIZNOLOGY  |  SUNDAY, JUNE 6, 2010
    Will the World Cup be the next social media frenzy?
    Image via Wikipedia. by Aaron Kim. The upcoming 2010 World Cup in South Africa is being touted by FIFA and Twitter representatives as the event to slash all previous records in social media traffic. It's also the first time the popular tournament will be testing the open waters of Facebook and Twitter.
  • MARKETING ACTION  |  THURSDAY, JANUARY 17, 2013
    Let Big Data Help You Make Better Decisions
    Wikipedia says: “…a collection of data sets so large and complex that it becomes difficult to process.” In the recent Gleanster Research paper, “ The New Rules of Digital Engagement ,” analyst Ian Michiels discusses the evolution of data, and offers suggestions for managing marketing data. Big data” has a lot of blurry definitions.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 27, 2011
    How to pitch a blogger
    Image via Wikipedia. So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? We at Abraham Harrison have been doing it successfully for almost five years now, so we think we know a thing or two about it. Just how do you pitch a blogger? Who is spitting mad?
  • BIZNOLOGY  |  TUESDAY, JUNE 26, 2012
    Blogger outreach is earned media PR, isn’t it?
    ” (Wikipedia). My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. may well be mistaken. ” I quickly responded, “Funny. Right?
  • WRITTENT  |  WEDNESDAY, MAY 1, 2013
    14 Blog Writing Tips for Creating SEO-Friendly Blog Posts
    Linking out to authoritative, trustworthy websites like Wikipedia, known thought leaders in the field, or any domain ending in.edu or.gov creates a better user experience and shows search engines you truly want to help searchers. After all, if you’re not getting traffic, you’re not getting engaged readers or leads, either. Publish Regularly.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 29, 2012
    Five Ways to “Get Real” With B-to-B Social Media
    You can set up a listening post using tools like Radian6, or simply set up an RSS feed from sources like blogs, Twitter, LinkedIn, Focus, Quora, YouTube and Wikipedia, so you can keep current with what’s being said in your field. Image by Getty Images via @daylife. Today, 89% of B-to-B marketers in the U.S. What should I be doing,” they ask. 
  • HUBSPOT  |  MONDAY, OCTOBER 1, 2012
    Why Marketers Need to Start Caring About Social Responsibility
    But if you do want the Wikipedia explanation, "CSR is a process with the aim to embrace responsibility for the company's actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere who may also be considered as stakeholders.".
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2011
    3 On-Page SEO Mistakes and Tips for Franchisees
    Notice that the first result that pops up is the Wikipedia page where the most important on-page SEO elements (page title, URL, H1 tag, alt text) are all optimized around the keyword "George Washington." In the United States, the franchise industry accounts for almost 40% of all retail sales. Create an Optimized Page Title. Not ideal.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 10, 2010
    Ten social media and technology mega-trends to watch
    Wikipedia and a handful of open-source software developers were the pioneers. I just read a fascinating (and lengthy!) report from McKinsey on tech-enabled business trends to watch and thought it was important enough to summarize for our community.  Here are some highlights from this excellent report: 1. Making the network the organization.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, OCTOBER 14, 2010
    Simplified Sales Proposals: Reduce Time Between Initial Proposal & Signed Deal
    No one wants to have to refer to a dictionary or Wikipedia to figure out what you are talking about. I’ve always enjoyed writing. lot of kids discover that they can throw a baseball, catch a football or run fast. was armed with a big mouth, quick wit and the ability write, which as you can imagine, made me super popular in high school.
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 26, 2011
    The Real Truth About Mexico
    Here’s an update, as reported on Wikipedia: The economy of Mexico is the 11th largest in the world. At the time of publishing my last post about the dangers of living in Mexico , the drug wars and gun laws, I had no idea if such thoughts interest my readers. Violence touches the lives of many everywhere. Crime in Mexico. Digg this!
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 21, 2010
    Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider
    According to Wikipedia , augmented reality is defined as “a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated imagery.” Whoa – quite a mouthful! think the first application of this kind of technology can be seen with the application of Google Goggles. Virality.
  • CONFLUENT FORMS  |  MONDAY, DECEMBER 10, 2012
    Develop a user-centric content strategy instead of worrying about SEO
    We find this exceedingly amusing, especially when we demonstrate that yes, our websites are being found for most of our major keywords ( we're #2 behind Wikipedia for "rfp" and "request for proposal"). We don't like talking about Search Engine Optimization (SEO), nor do we like focusing on it in any significant way as it's own service.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 12, 2011
    Social media and mobile produce a commoner sense
    Image via Wikipedia. by Eva Lyford. Time was that when a customer came into your store, the purchase decision was made there. That's true no longer. You could count on the majority of your customers making decisions about your stock based on a small variety of factors in the past. But that was then and this is now.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 8, 2010
    Marketers must be professional speakers
    Image via Wikipedia. These days, marketers must do whatever they can to distinguish themselves and their companies. We talk a lot on this blog about how to do that in social media, in search, and in other digital ways, but I find that public speaking appearances are an overlooked way of getting your name in the spotlight. Be prepared.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 30, 2010
    Are you counting on magical marketing?
    Image via Wikipedia. I'm old enough to remember when all you needed to do to persuade an executive about an issue was to show him some data in a spreadsheet. The computer is always right," they thought, so they went along with whatever you presented. OK, I am older than dirt.) So, they pick the optimal answer among a number of poor choices.
  • BUYEROLOGY  |  MONDAY, OCTOBER 25, 2010
    Buyer Interaction Shapes Buyer Experience Design
    Image via Wikipedia. One of the most prominent forces of sociological thinking in the 20th century was that of symbolic interactionism.    Mead’s work concerned itself with human interactions and the symbolic nature of the world and languages.    Brian Solis , a thought leader on social media and author of Engage!
  • BIZNOLOGY  |  MONDAY, JANUARY 30, 2012
    Google tells you where to place your content
    Image via Wikipedia. Everyone knows that you must place the most important content at the top of the page, right? Everyone knows that you should write like newspaper reporter. Put the most important stuff in the headline, don’t bury the lead, blah, blah, blah. And especially–don’t put important stuff “below the fold.”
  • INSIGHTIQ BLOG  |  THURSDAY, JULY 5, 2012
    Social Network Analysis of “Big Data” to Improve Marketing Performance
    Wikipedia gives us a simplified, but clear enough, definition. When I was in school, I was a fan of behavioral economics and spent a lot of time studying social networks from the perspective of both economics and social psychology.  was a complete academic bear and not a marketing person at all at that time. But what exactly does it mean?
  • B2B MEMES  |  WEDNESDAY, MARCH 9, 2011
    Social Media and the Perils of Monetization
    For those many people to whom RSS is still a mystery, the change is meaningless (if you’re one of these people and are curious, you can read about it on Wikipedia ). Are profits and social media compatible? Does making money from a friendship make it less social? With the full text in my reader, I can immediately read the entire story.
  • BIZNOLOGY  |  THURSDAY, JANUARY 6, 2011
    Are you a marketing tactician or strategist?
    Image via Wikipedia. Now, in a sense, that's a dumb question, because we all need to be both at times, but I was put in the frame of mind to ask it because of a recent encounter with a prospective client. At that moment, I had a decision to make. It's the moment where a consultant can lose a client—or break through the normal blather.
  • WORKFACE  |  THURSDAY, AUGUST 2, 2012
    You've Heard of CRM, But Do You Know VRM?
    Vendor Relationship Management - Wikipedia. In 2006 Mike Vizard coined the term Vendor Relationship Management (VRM) as the counterpart to Customer Relationship Management (CRM). Though it has taken time for the idea of VRM to take hold, it will be growing in prevalence in the not-too-distant future. Who can blame them? ProjectVRM Wiki.
  • WORKFACE  |  FRIDAY, APRIL 6, 2012
    “Hot” and “Cool” Social Media
    From Wikipedia: Hot media are generally, but not absolutely, visual media; for example, print occupies visual space and is "hot". Early this week my industry colleague Scott Litman, CEO of media company Magnet360 , announced a directional change for his firm. Magnet360 will now focus on social business as a social enterprise agency.
  • PAUL GILLIN  |  SUNDAY, MARCH 17, 2013
    Unfair Rap on Gates
    Photo credit: Wikipedia). Bill Gates at the World Economic Forum ,2007. Bill Gates is getting bashed over comments he made that are critical of capitalism, and I think he’s getting a bad rap. For one thing, Gates didn’t trash capitalism in general. Microsoft was his way to make the Foundation real. Related articles.
  • CHRIS KOCH  |  FRIDAY, MAY 7, 2010
    Why Tut would have been buried with his iPhone
    Image via Wikipedia. Sure, sure, I know it’s Apple and Apple is to the ’10s what Sony was to the ’80s. But there must be more to the fact that the iPhone/iTouch are the fastest growing technology launch in history (and the iPad so far is on pace to outdo them both). They bring out our primitive attractions to the bright and shiny.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JANUARY 31, 2013
    What We Can Learn from Fortune 100?s Most Social CMOs
    She has her own article on Wikipedia, as do most of the other most social picks.  At the Business Next conference in San Diego earlier this year, the results of a corporate behavior study revealed that just one in five Fortune 100 CMOs are active participants in public social networks. So what’s going on? Fortune 100s Most Social.
  • BUYEROLOGY  |  FRIDAY, MARCH 25, 2011
    Four Challenges Market Research Faces Today
    Image via Wikipedia. Market research today finds itself in somewhat of a quandary. Mostly, it is a field that is trying to remain relevant amidst the sea of changes taking place in marketing and sales today in the new digital and buyer experience economy. What are the some of the challenges that face market research?
  • SAVVY B2B MARKETING  |  TUESDAY, MARCH 20, 2012
    Business Podcasting: How to and ROI
    If you're not familiar with podcasting, Wikipedia defines it as follows: A podcast is a type of digital media consisting of an episodic series of files (either audio or video) subscribed to and downloaded through web syndication. What can a podcast do for your business? The answer might surprise you. The results can be impressive.
  • BLUE FOCUS MARKETING  |  TUESDAY, MARCH 6, 2012
    Are the Content Needs of Your Audience Caught in Your Blind Spot?
    Here is a simple definition of strategy, courtesy of Wikipedia : “A plan of action designed to achieve a particular goal.”  I was watching one of my favorite TV ads in the Allstate “Mayhem” campaign.  As the driver prepares to change lanes, Mayhem reassures her through the side mirror by saying “You’re good!”  Remember the Mayhem guy? 
  • SAZBEAN  |  FRIDAY, JUNE 10, 2011
    Digging in the Cache – A Series of Tubes
    Here’s the partial text from Steven’s remarks (courtesy of Wikipedia ): Ten movies streaming across that, that Internet, and what happens to your own personal Internet? Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history. got it yesterday [Tuesday]. News & Notes
  • BIZNOLOGY  |  WEDNESDAY, MARCH 7, 2012
    Are you too high-class for marketing?
    Image via Wikipedia. “What we do isn’t really marketing.” ” I hear that a lot when I work with non-profits and higher education. Charitable organizations do “outreach.” ” Some organizations do “patient awareness.” have done a lot of work in higher education and this is a common mistake.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    Research Methods 'Beyond Google' :: Inside Higher Ed :: Higher Education's Source for News, Views and Jobs
    The problem is near-universal for professors who discover, upon assigning research projects, that superficial searches on the Internet and facts gleaned from Wikipedia are the extent — or a significant portion — of far too many of their students’ investigations. Friday. June 27, 2008. Sign up. Views. Blogs. FOR JOB SEEKERS.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JULY 14, 2010
    Is Content Curation an Easy Way for Content Marketers to Do More.
    searched Wikipedia for information but couldn’t find an exact definition. Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word. So curated content is not something new. of Tiecas, Inc.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 27, 2011
    Lead Generation: Have You Evolved Past Cold Calling?
    defined by Wikipedia as: “Customer relationship management… a broadly recognized, widely-implemented strategy for managing and nurturing a company’s interactions with clients and sales prospects”), cold calling — and lead generation have evolved in four important ways: 1. With the new changes in B2B sales, namely Sales 2.0 Using 2.0
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 10, 2011
    Sales Enablement: Focus On Customers To Lower The Cost Of Sales
    According to wikipedia , Sales Enablement is: The process of arming an organization’s sales force with access to the insight, experts, and information that will ultimately increase revenue. B2B Marketing teams are often asked to help drive revenue while at the same time lowering the cost of sales. Customer Focus. Common Process. Content.
  • BIZNOLOGY  |  SUNDAY, JULY 18, 2010
    How do I avoid the duplicate content penalty?
    Image via Wikipedia. It can be an enticing solution to a costly problem. You need content to draw searchers to your web site, but who has the time and money to write all that new copy? Isn't it easier to "borrow" content from other sites and change it just enough to avoid the "duplicate content penalty?" Yes, it is most certainly easier.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 23, 2012
    Social Business within the Enterprise: Is It Revolutionary?
    Image via Wikipedia. source: Wikipedia ). Unless your organization has hundreds of millions of people, some of the patterns you see in Facebook, Twitter, Google, Wikipedia or YouTube will never realize–and that cuts both ways. Where did all that promise go? Wasn’t the world supposed to be changing? Or is it true?
  • BIZNOLOGY  |  THURSDAY, JULY 7, 2011
    Schemas, microformats, rich snippets, and SEO
    Image via Wikipedia. If you don't know what those words mean, you should, because these concepts are turning SEO on its ear. It is no longer enough to mark up your Web pages with HTML and hope for the best. Now schemas have been defined using microformats that produce rich snippets for your search results.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 17, 2012
    Facebook’s Frictionless Sharing Creates Real Friction
    Image via Wikipedia. Earlier this week I read a post by Amber Naslund over at her Brass Tack Thinking blog. She did a nice job of actually thinking about something that I feel is an affliction rather than a development in the social space: frictionless sharing. This idea was brought to us by the folks at Facebook. Great idea, right?
  • BIZNOLOGY  |  THURSDAY, JANUARY 26, 2012
    Be Realistic About SEO Campaign Results
    Image via Wikipedia. Unlike other forms of marketing in which you implement a strategy and start to see results in a short period of time, search engine optimization is a long term process to build a brand image in the search engines and online in general over time. Going into it with unrealistic expectations is just a recipe for disaster.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 8, 2011
    Is regulation an adverse event for pharmaceutical social listening?
    Image via Wikipedia. Last month, I did a Webinar on social media use in the financial services industry. Although every industry has its unique issues, regulated industries, such as financial services and pharmaceuticals, have special concerns when they embark on social media listening. But what do they do in social media?
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 19, 2011
    The Gap in Marketing Thinking
    Image via Wikipedia. Social media isn't always the world-changing force that people like to scare marketers about, with apocalyptic predictions about what happens should that force be ignored. But there's no doubt that social media changes events in ways that were unforeseen even a few years ago. when they actually came from China.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 2, 2012
    Our Really Fun Project – Telling Prospective Employers “Thanks, but no thanks”
    According to Wikipedia, “Crossing the Rubicon” means passing the point of no return, and it refers to Julius Caesar and his army crossing a river named Rubicon in 49 AD. Find New Customers crossed the Rubicon recently. As it was illegal to cross the river, it was an act of insurrection.). It’s dead. No thank you.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 14, 2011
    Does your marketing have “readability”?
    Image via Wikipedia. don’t know a lot about robotics, but I have read a few articles recently about the biggest problem that robot manufacturer have in entering the home. They need the robots to behave differently so that people know how to interact with robots. Why do robots need readability? More than you might think.
  • BIZNOLOGY  |  TUESDAY, JULY 13, 2010
    What does your business stand for?
    Image via Wikipedia. Sometimes you see something that helps put into perspective a whole class of behavior that makes no sense. I'm talking about the bland kind of corporate good citizenship that is stamped out by a cookie cutter and could easily be grafted on to any business. Does your company constantly make donations to worthy causes?
  • B2B MARKETING ZONE POSTS  |  TUESDAY, NOVEMBER 2, 2010
    Top 56 B2B Marketing Posts October 2010
    Buyer Interaction Shapes Buyer Experience Design , October 25, 2010 Image via Wikipedia. October 28, 2010 Image via Wikipedia. Great content this month via the B2B Marketing Zone. Is social media creating a generation of cowards? Social media and leadership. in the 1960s. Gladwell.  The end of human social skills? Don’t spam! No more.
  • BUYEROLOGY  |  WEDNESDAY, MAY 26, 2010
    3 Ways to Enable The New Digital Buyer Journey
    Image via Wikipedia. In Spain, for thousands of years Christian pilgrims have come to walk the Way of St. James where legend has it that the body of St. James is buried in northern Spain.    Today, many take this journey which has several different routes and has different degrees of difficulty.  As with the Way of St.
  • HUBSPOT  |  FRIDAY, NOVEMBER 16, 2012
    4 Advanced Targeting Techniques Every Facebook Advertiser Should Master
    Check out this Wikipedia entry for reference.). Not everyone “Likes” the Facebook ads platform (pun intended). Its CTRs are lower than Google, it doesn’t convert as well, and it’s just, well. different. Sure, there's plenty of advice out there about well-designed ads with compelling images and finely crafted, well-written copy. Go figure.
  • ENGAGE  |  THURSDAY, AUGUST 18, 2011
    4 Tips for Developing a Blog Comment Policy
    Trolls, as Wikipedia will tell you, are defined as “someone who posts inflammatory, extraneous, or off-topic messages in an online community, such as an online discussion forum, chat room, or blog, with the primary intent of provoking readers into an emotional response or of otherwise disrupting normal on-topic discussion.”
  • SAZBEAN  |  FRIDAY, MAY 27, 2011
    Digging in the Cache – ASCII Art
    See Wikipedia article on ASCII Art for more info. Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history. Way back when (ok, not really that long ago), computers and printers did not have graphics capabilities. While computers (and phones and tablets, etc.) News & Notes
  • SAZBEAN  |  FRIDAY, MAY 13, 2011
    Digging in the Cache – Hamster Dance
    To read more, please see the wikipedia article. Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history. One of the first Internet memes was The Hamster Dance , which was just a website with a bunch of animated pictures of hamsters and a clip of sped up music. News & Notes
  • WRITING ON THE WEB  |  TUESDAY, OCTOBER 5, 2010
    Neuromarketing: This is your brain on advertising…
    Neuromarketing is a concept based on fact plus a lot of assumptions — and it can easily evoke a little fear as well. It is true that the human brain responds to images and words, which is why advertising works. We make decisions unconsciously, using split-second intuitive processing in our emotional brains. What does this mean to marketers?
  • B2B VOICES  |  FRIDAY, DECEMBER 17, 2010
    Do You Believe?
    Image via Wikipedia. “Yes, Virginia, there really is a Santa Claus&# — September 21, 1897 edition of The Sun of New York. When I speak at events and talk with people about social media I’m often asked how companies can succeed. One aspect of success can be influence. It’s a great read. They believe. How about you?
  • SYNECORE  |  TUESDAY, MAY 14, 2013
    Why I’ve Got My Head Stuck in the Google Cloud
    SIDE NOTE: {A more informal but no less compelling measure of Google’s breadth and depth can be found in the polite admonition one first encounters on the “Google Drive” page in Wikipedia: “Not to be confused with GMail Drive or Google driverless car.” DOES IT COME WITH CHROME? You can’t get much more streamlined than that. WANT GOOGLE NOW.
  • BIZNOLOGY  |  FRIDAY, JUNE 24, 2011
    We are in real need of clean air in Internet marketing
    Image via Wikipedia. by Frank Reed. Have you ever heard the expression in business saying that things won't be able to change until we have "clean air"? It's an expression that comes from racing. Since I hail from North Carolina, the home of NASCAR, I am taking liberties and simply applying the term to the Internet marketing industry.
  • BUYEROLOGY  |  WEDNESDAY, APRIL 20, 2011
    Using Context for Social Buyer Persona Strategy
    Image via Wikipedia. Without context in strategy planning for the new social buyer persona, we are left with a factual approach to identifying target social buyers.    We will attain indications on what social buyers are doing.    Evidence of this is the number of buyer persona “templates” that are offered. 
  • BUYEROLOGY  |  SUNDAY, DECEMBER 12, 2010
    B2B Imperative: Reinvent the Sales Experience
    Image via Wikipedia. Adapting to transformative changes in buyer behavior is the most significant challenge facing B2B organizations.    Buyers are asking for better experiences and better solutions.    For the past thirty to forty years, sales have focused on relationship building, methodology, and processes. 
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    Mopsos - Social bookmarking as a core knowledge sharing approach for companies
    Connectbeam can be used as a front end to several community specific search engines (google, wikipedia, your company search engine, and even your blog search engine.), Mopsos. You are here: Home > November 2007 > Friday 30 > Social bookmarking as a core knowledge sharing approach for companies. November 30, 2007. Profiling. Comments.
  • BIZNOLOGY  |  TUESDAY, JUNE 28, 2011
    How do you coordinate social media in a large organization?
    Image via Wikipedia. In my presentation on Sunday to the IEEE Board of Directors on organizational social media, I got a great question from a member of the board, "Our organization is not like the others that you've worked with. We have many local chapters that we can't order around. How can we work with them to succeed in social media?".
  • BLUE FOCUS MARKETING  |  WEDNESDAY, JULY 6, 2011
    Crowds Swarm Madison Avenue and CMO’s
    As defined by Wikipedia , crowdsourcing is “the act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group of people or community (a “crowd&# ), through an open call.”. For decades companies have turned to advertising agencies to help market their products and services. has emerged.
  • BUSINESS GROWTH DEVELOPMENT  |  MONDAY, SEPTEMBER 3, 2012
    Relationship Selling Is A Game Prospects And Customers Are Winning
    CHL Top Prospects Game (Photo credit: Wikipedia) So it would be fair to say that it’s not the only game in town being played and if you’re the sales person who’s not aware of what’s going on, then you’re probably being played by the house, your prospects and customers. Is it though ? Meerkat Moves  - Simples!
  • BUSINESS GROWTH DEVELOPMENT  |  TUESDAY, NOVEMBER 27, 2012
    What Can the World of Sport Teach Us About Good Business?
    English: Los Angeles Lakers Magic Johnson and Boston Celtics Larry Bird in Game two of the 1985 NBA Finals at Boston Garden (Photo credit: Wikipedia). Michael Jordan said, “Talent wins games, but teamwork and intelligence wins championships.” The problem with this line of thinking should be readily apparent. Related articles.
  • BUSINESS GROWTH DEVELOPMENT  |  MONDAY, SEPTEMBER 3, 2012
    Relationship Selling Is A Game Prospects And Customers Are Winning
    CHL Top Prospects Game (Photo credit: Wikipedia). You’ve probably heard people say that business and selling is a game. The assumption is that it’s a game that sellers have control over. With average closing rates standing at around 20% that would seem an assumption too far if relationship selling is working. Is it though ? Sale
  • DIGITAL VOICES  |  TUESDAY, MAY 22, 2012
    Big Data and the New Marketing Paradigm
    According to a Wikipedia, the term Big Data can be applied to a dataset “whose size is beyond the ability of commonly used software tools to capture, manage, and process within a tolerable elapsed time,” or a dataset that can only be processed or mined using the power of multiple computers simultaneously. link].
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 16, 2012
    Google is checking your conversions–are you?
    Image via Wikipedia. Yesterday, we talked about how Google might have cracked the code on qualified sales leads through search. Somehow, sites are seeing drops in traffic but not all of them are seeing commensurate drops in revenue, because Google is figuring out which keywords drive revenue for each site. ” But there was no Alice.
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