Chris Koch

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How Jimmy Fallon Redefined the Celebrity Biography

Chris Koch

English: Jimmy Fallon CES 2009 in Las Vegas, NV (Photo credit: Wikipedia). Jimmy’s Fallon’s career – and much of who he is as a person – can be summed up in eight minutes. Look, I don’t mean that as an insult. Fallon has risen to become a star by doing just one thing: being himself.

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Why Can’t Companies Be More Like the Iroquois?

Chris Koch

English: Flag of the Iroquois Confederacy, Hiawatha Belt Français : Drapeau de la Confédération Iroquoise (Photo credit: Wikipedia). If ever there was a cooperative organization that had less reason to endure until today, it is the Iroquois League.

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The last of the anti-social marketing tactics

Chris Koch

Image via Wikipedia. There’s even one company, IBM , which inverts the focus of the tagline from internal “capabilities” to something that customers may actually care a whit about: Smarter Planet. Actually, calling Smarter Planet a tagline does it a disservice.

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The last of the anti-social marketing tactics

Chris Koch

Image via Wikipedia. There’s even one company, IBM , which inverts the focus of the tagline from internal “capabilities” to something that customers may actually care a whit about: Smarter Planet. Actually, calling Smarter Planet a tagline does it a disservice.

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The five stages of social media grief—have you passed through them yet?

Chris Koch

Image via Wikipedia. Social media (along with skimpy marketing budgets) are causing a transformation in marketing to a degree that we haven’t seen for a lifetime. But in our rush to embrace the new, we haven’t taken adequate time to honor the painful transition we are experiencing.

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The power of self-regulation in customer relationships

Chris Koch

Image via Wikipedia. Simple things seem to be the most powerful, don’t they? I think that’s one of the reasons that when people write about an archetypal business, they often use bicycles. Clear, simple product that everyone understands, right? Everyone knows what a bike shop does. They sell and fix bikes and they offer accessories.

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In social media, no one knows you’re an introvert

Chris Koch

Image via Wikipedia. Two interesting posts this week on how our personalities affect our online behavior. First, Paul Dunay (did I mention that Paul is my favorite B2B blogger yet today?) expresses shock that he turned out to be an extrovert on the Myers-Briggs personality test and wonders if you need to be an extrovert to be in social media.