Biznology

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The Wikipedia test for content marketing

Biznology

To see the difference between “marketing fluff” and clear expository copywriting, compare a marketing web page to Wikipedia. Here’s a way to find out: go read the Wikipedia page for your product. And if you’re not sure what a clear description would look like, read Wikipedia. Good content marketing educates the customer.

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Wikipedia Management for Dummies

Biznology

While reddit and Wikipedia are probably two of the most influential and powerful media platforms online today, they’re also the most intimidating because so many of us in the PR and marketing world have been not only burned but sent home tarred and feathers, never to go anywhere close to either of these sites ever again.

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Wikipedia and the wiki utopia, revisited

Biznology

If Wikipedia can be as good as Britannica, we could replace all our outdated corporate knowledge repositories with wikis. Was Wikipedia just the exception that proved the rule? billion people in the world who can read Wikipedia’s content in English, about 0.0023% are editors. In other words, for a potential audience of 1.5

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Why are URLs so important?

Biznology

Contrast that to Wikipedia : not only is it easy to find content within the platform, Wikipedia articles are all over the first page in Google. Well, some of it is about the content itself, as my colleague and friend Charles Chesnut showed in his maiden post on this platform: The Wikipedia test for content marketing.

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Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time

Biznology

Unlike reddit or Wikipedia, Google isn’t micromanaged. Your Google SERP is who you are, and you need to take control of it. Google relies on global online content to come up with its search results. This is the truth.

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How purposeful branding is driving millennials and social entrepreneurship

Biznology

Wikipedia defines social entrepreneurship as “the use of techniques by startup companies and other entrepreneurs to develop, fund and implement solutions to social, cultural, or environmental issues.”

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Social business, the forest and the garden: Your intranet is not the Internet

Biznology

Photo credit: Wikipedia. Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. In the meantime, this is what happened to Wikipedia: Wikipedia Growth – Source. Williams was published.