BIZNOLOGY | THURSDAY, JULY 25, 2013
[Wikipedia] How to Create a B2B Content Audit
Photo credit: Wikipedia. In the B2B marketing world, content is used primarily to 1. Attract new prospects, and 2. Develop the relationship over time until the prospect is ready to see a salesperson, a process known as lead nurturing. Here’s a 3-step process for conducting a B2B content audit. 1. Articles. Blog entries. Case studies. Videos.
BIZNOLOGY | TUESDAY, SEPTEMBER 20, 2011
[Wikipedia] How NOT to pitch a blogger
Image via Wikipedia. Tweet This Post. Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers. In great measure, these fears exist because of the horror stories that have resulted from wrong-headed approaches. It is sort of like dating.
BIZNOLOGY | THURSDAY, MARCH 22, 2012
[Wikipedia] Additional On Site SEO Factors to Consider
(Photo credit: Wikipedia). Search engine optimization is a complex process that is ongoing. As a business changes, its industry changes, and its competitive environment online changes, an SEO campaign needs to be updated along with it. The URL shouldn’t be thought of as only the link. Internal Links. Image Tags. Image File Names.
BIZNOLOGY | MONDAY, JULY 18, 2011
[Wikipedia] The infancy of social technologies
Image via Wikipedia. Taking a step back, it becomes clear that we came a long way since the days where Wikipedia sounded like a misplaced hippie idea transplanted from the 60s. by Aaron Kim. Google+ is just the latest addition to the mix, introducing some interesting ideas to a space that seemed to be quite mature already.
BIZNOLOGY | THURSDAY, OCTOBER 24, 2013
[Wikipedia] 3 Tips to Help Content Marketers Understand Sales Cycles
Photo credit: Wikipedia. Content marketing takes time and effort. When marketers don’t see results, determining the return on investment isn’t easy. If you’re constantly struggling with your business blog and exasperated with the lack of qualified leads, you may be missing key points in your content strategy. Mid-market.
SAZBEAN | THURSDAY, MARCH 8, 2012
[Wikipedia] 8 Marketing Experts Discuss Social Media Surprises & Planning for 2012
Image via Wikipedia. I am proud & humble to be among such rock stars. My surprise with mobile in 2011 wasn’t just that people were using their phones more often, we’ve known that for awhile, but that there was such an explosive growth in the use of smartphones and tablets. Industry Experts on Social Media. News & Notes
CUSTOMER EXPERIENCE MATRIX | TUESDAY, APRIL 15, 2014
[Wikipedia] Matching Marketing Technology to Business Strategy: A Starting Framework
Wikipedia tells me that strategy maps are obsolete but I still find them useful. As you may know, I’m working with Scott Brinker of Chief Martech blog fame and Third Door Media on the MarTech marketing technology conference set for August 19-20 in Boston.* Bluff called. So, where to begin? crickets] I think the answer is no, for two reasons.
DIGITAL BODY LANGUAGE | THURSDAY, JULY 9, 2009
[Wikipedia] A Logo is Not a Brand: B2B Marketing and Social Media
Wikipedia defines “brand” as “A brand is a collection of experiences and associations connected with a service, a person or any other entity.” I’ve been part of the Online Marketing Summit (OMS) tour this summer, and it has given me a great chance to interact with a lot of marketers about the challenges they are facing. More stable?
CONTENT MARKETING TODAY | WEDNESDAY, OCTOBER 10, 2012
[Wikipedia] Why Your Blog Should be Your Top Social Media Tool
And that sounds an awful lot like social media in a definition that I saved and have embraced from Wikipedia several years ago: Social media is information content created by people using highly accessible and scalable publishing technologies. We often talk about the need to develop a content marketing mindset. That’s 4 for the price of one.
CHRIS KOCH | FRIDAY, JULY 16, 2010
[Wikipedia] Have you created a waking dream for your customers?
For example, in the three categories I’ve looked at so far (there are six categories altogether), we have one company using analytics to predict customer buying patterns (and this ain’t diapers or laundry detergent, ladies and gents—we’re talking six-figure jumbles of complex products and services here). From marketing event to marketing retreat.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, OCTOBER 15, 2014
[Wikipedia] The Chasm of Expectations Between B2B Marketers and Buyers
TED, Khan Academy, Wikipedia and more are fundamentally changing the expectations buyers have of the information, education and inspiration that is freely available. TED, Khan Academy, Wikipedia and more are fundamentally changing the expectations buyers have of the information, education and inspiration that is freely available.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, OCTOBER 1, 2012
[Wikipedia] New insights on the future of search, privacy and the inevitability of social media
Are you going to be satisfied living a Wikipedia life or will you seek to lead life that is based on something that is true?” Last week I had the honor of attending a “B2B Marketing Huddle” in London organized by Kerry Bridge , Neville Hobson , and Simon Hughes. ” How can any company block the social web today?”
BIZNOLOGY | TUESDAY, SEPTEMBER 13, 2011
[Wikipedia] Blogger outreach is scary
Image via Wikipedia. Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. That’s what my company, Abraham-Harrison does, and lots of other companies try to do it, too. My conclusion is that what is holding them back is fear.
FEARLESS COMPETITOR | WEDNESDAY, MAY 22, 2013
[Wikipedia] What Makes REAL Buyer Personas? Beware of Pretenders developing Buyer Personas
First, check out the Wikipedia page of Alan Cooper. Beware of Pretenders developing Buyer Personas. Recently I was contacted by the new Chief Marketing Officer at a past client of mine. I had proposed developing buyer personas for them. link] who is considered the founder and author of persona driven solutions and design. What do you think?
BIZNOLOGY | MONDAY, MAY 14, 2012
[Wikipedia] 5 reasons it’s not too late for Avon to join Social Media’s party
Photo credit: Wikipedia. The Wall Street Journal, in a recent article, Avon Is Late to Social Media’s Party , says sales for cosmetic products have steadily moved online to sites like Sephora.com , Beauty.com and Drugstore.com. This This has contributed to a -75% decline in operating profit for Avon and their 5.8 million reps.
MARKETING INTERACTIONS | MONDAY, SEPTEMBER 20, 2010
[Wikipedia] When Thought Leadership Isn't
Definition of Thought Leadership by Wikipedia: A thought leader is a futurist or person who is recognized for. Many B2B marketers cite a goal of their content marketing programs as establishing their company as thought leaders in their marketplace. However, becoming a thought leader takes a bit more effort than you may think. Be specific.
BIZNOLOGY | FRIDAY, JANUARY 11, 2013
[Wikipedia] Why Marketers Should Fear Mobile Marketing
Photo credit: Wikipedia. Earlier this week, I saw a piece of data that, if accurate or even half accurate, is something that every Internet marketer should fear in the same way that a kid fears the dentist. “What?” ” you ask. Well, kids (and many adults for that matter) are scared to death of the dentist. Why is that? Sorry.
MI6 MARKETING AGENCY | WEDNESDAY, JANUARY 26, 2011
[Wikipedia] Mi6 Quick Tip #1
Wikipedia definition ]. Using Flickr to Tell a Story About Your Events. Remember the phrase: “A Picture is Worth a Thousand Words”? Do you take photos at your events? Pictures help people visualize what the event was like and if they attended what the experience was like. Flickr is a good tool to use to organize your photos. To Consider.
BIZNOLOGY | THURSDAY, JUNE 21, 2012
[Wikipedia] The right social media listening tools for the right jobs
Photo credit: Wikipedia. But I know that not everyone will spend the money to get their social media listening to be as accurate as Converseon can do it. know that many of you want to use something free, such as Hootsuite. (I see you out there.) And you can use a free tool to do social media listening–it’s not against the law.
BIZNOLOGY | TUESDAY, FEBRUARY 28, 2012
[Wikipedia] The Quantum Mechanics of Blogger Outreach
Image via Wikipedia. My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. The argument generally goes as follows: if you send thousands of email pitches to topically- and demographically-relevant bloggers and online influencers in one go, you’re spamming. All at once.
FEARLESS COMPETITOR | WEDNESDAY, JULY 4, 2012
[Wikipedia] Happy Independence Day from Find New Customers
Here are some fact on the day from Wikipedia. The sales lead generation company , Find New Customers wishes you and yours a happy and healthy Independence Day. An Independence Day invitation from 1825 is pictured here. It ought to be commemorated as the day of deliverance, by solemn acts of devotion to God Almighty.
BIZNOLOGY | THURSDAY, SEPTEMBER 19, 2013
[Wikipedia] Are Marketers Considering Learning Styles?
Photo credit: Wikipedia). Educators are constantly talking about learning styles. Some people are auditory. Others are kinesthetic. As a marketer, are you thinking about the learning style of your audience? thought about this recently when I was looking for a quiet place. “Why would that matter?” ” you might ask.
BIZNOLOGY | THURSDAY, DECEMBER 1, 2011
[Wikipedia] Will Google be your new credit card?
Image via Wikipedia. Mastercard and VISA certainly hope not, but Larry Page wants to be in your wallet. Well, not exactly–he wants to replace your wallet. Google wants to be the leading form of payments anywhere, not just online. So, how might they do that? Well, that wasn’t hard to count, right? Well, look a bit closer.
BIZNOLOGY | FRIDAY, MARCH 15, 2013
[Wikipedia] Listening Online Isn’t A Lost Art, You Must Find It
Photo credit: Wikipedia. If you are even a casual reader of my posts here at Biznology you will see that one of my hobbies is to observe what might called the “conventional wisdom” of the Internet space and then call b t on it if I think it’s a fair assessment. Of course, I say fortunately for me. It’s simple.
BIZNOLOGY | THURSDAY, JANUARY 16, 2014
[Wikipedia] Social media becoming increasingly important in regards to link building
(Photo credit: Wikipedia). As with most things online, the SEO industry is dynamic and things can move very quickly. Much like the SEO industry which encompasses it, link building is also continuously changing and evolving. SEO Value of Social Signals. Increased Reach and Value for Links. This is important for two reasons.
SAZBEAN | WEDNESDAY, JANUARY 22, 2014
[Wikipedia] Why Phone Calls Are Important to Email Marketing Metrics
(Photo credit: Wikipedia) The point of marketing is to get the sale. Marketing often crosses channels — people will see a tv ad, and then check out a website — or see something on Facebook and decide to stop into a store. The same is true of email marketing — it often drives phone calls.
SAZBEAN | THURSDAY, MAY 16, 2013
[Wikipedia] Google Wallet Makes It Easier than PayPal to Send Money
Google Wallet Logo (Photo credit: Wikipedia) So far Google Wallet has been on the sideline. Well, it just got the call from the coach to check into the game. Google is rolling out integration between Gmail and Wallet which means that getting and sending money may soon be as easy as sending an email. What do you think? percent fee tacked on.
B2B MARKETING INSIDER | WEDNESDAY, JUNE 24, 2015
[Wikipedia] 3 Steps To Creating Content Like A Journalist
Nothing is quicker or more efficient than going through the top Google results and/or surfing Wikipedia to gain general understanding.”. Content marketers are not journalists. However, because of layoffs, economic circumstances, and the opportunity to expand their portfolios, many journalists have become content marketers. Brian Honigman.
VIEWPOINT | MONDAY, DECEMBER 30, 2013
[Wikipedia] Up, Down, Over and Out
Now for "over and out" from Wikipedia Voice Procedure : Some words with specialized meanings are used in radio communication throughout the English-speaking world, and in international radio communication, where English is the lingua franca. Words are so powerful! Verb —Do something abruptly or boldly: "she upped and left him".
B2B MARKETING INSIDER | MONDAY, MAY 25, 2015
[Wikipedia] This Brand Is Tickled Pink, Literally
Photo credit: Wikipedia. For example, according to the Logo Design Guru , black can represent authority, power and mystery. Red on the other hand can convey passion, love and anger whereas yellow can connote a sense of happiness and warmth and blue professionalism, trust and authority. Let the Music Play. piece of tape.
BUYEROLOGY | THURSDAY, NOVEMBER 10, 2011
[Wikipedia] Buyerology Trend: Think Experience Creation Versus Content Creation
Image via Wikipedia. This is the first of a series of articles planned on looking at buyer trends that will influence marketing and sales in the near and foreseeable future. This article looks at how buyers are seeking experiences and the new role of the C-Suite as experience creators. Buyer Trend: Overwhelmed By Content.
BIZNOLOGY | FRIDAY, OCTOBER 10, 2014
[Wikipedia] How to avoid Google’s huge mistake
In another classic—though little-remembered—example, Google introduced its “Wikipedia-killer,” Knol , way back in July 2008. The world didn’t need a replacement for Wikipedia. As my Biznology colleague Chris Abraham recently pointed out, sometimes Google is a lying liar that lies. ” [Emphasis mine]. So, yeah.
WEBBIQUITY | TUESDAY, MAY 28, 2013
[Wikipedia] Where Google Moved Your Digital Cheese
’ They live in a maze, a representation of one’s environment, and look for cheese, representative of happiness and success. Initially without cheese, each group, the mice and humans, paired off and traveled the lengthy corridors searching for cheese. One day both groups happen upon a cheese-filled corridor at ‘Cheese Station C.’
BIZNOLOGY | MONDAY, JULY 30, 2012
[Wikipedia] Prospecting to IT Buyers: How Nine Data Vendors Stack Up
Photo credit: Wikipedia. Buyers of information technology (IT) are one of the most valued audiences targeted by business marketers. Globally, these professionals spend $3.6 Nine vendors graciously participated in our study—specifically, Data.com, D&B, Harte-Hanks, Infogroup, Mardev-DM2, NetProspex, Stirista, Worldata, and ZoomInfo.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, JANUARY 30, 2011
[Wikipedia] QR Codes Have the Beer Can Problem
There continues to be a steady buzz about QR codes, those bar code-looking thingys that can be scanned by a smart phone to link you to added content, a website or perhaps even a coupon at the point of purchase. One of my most interesting jobs was global marketing director for aluminum packaging products (like beverage cans). We were vulnerable!
IT'S ALL ABOUT REVENUE | WEDNESDAY, JANUARY 28, 2015
[Wikipedia] 4 Promotion Strategies Used by the Best Business Bloggers
Wikipedia defines Influencer marketing as a form of marketing in which focus is placed on specific key individuals (or types of individuals) rather than the target market as a whole. Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. For example: ?80% 44% of business bloggers have more than two blogs.
BIZNOLOGY | MONDAY, JANUARY 28, 2013
[Wikipedia] Make the Most of Content Marketing Campaigns
Photo credit: Wikipedia. Content marketing is a valuable part of any business strategy and it comes in many forms. What’s more – only 50 percent in industries like financial services, software, banking and insurance said their companies had no content marketing calendar. Not only is specificity needed, but so is planning. Direct sales?
BUYEROLOGY | SUNDAY, JUNE 26, 2011
[Wikipedia] The Influence of the Social Buyer on B2B Business
Image via Wikipedia. In the B2B world, the emergence of the Social Buyer is causing organizations to search for better ways to reach its’ base of buyers. What we do know is that B2B buyers are demanding more social experiences in their buying processes. New Business Models. Social Buyer Cycle.
B2B MARKETING INSIDER | MONDAY, MARCH 25, 2013
[Wikipedia] How Will 50 Billion Connected Devices Affect The Future of Marketing?
But increasingly, Google rates the best content as non-commercial and that moves companies down in favor of sites like Wikipedia and in some cases, some of Google’s own content. Imagine the inevitable Future of Marketing with 50 billion connected devices! How will marketing change and what role will brands and consumer play? Strategy
BIZNOLOGY | WEDNESDAY, JUNE 8, 2011
[Wikipedia] Weiner shows it's easy to screw up in social media
Image via Wikipedia. And, no matter how much of an advocate you are of social media, the undeniable truth is that it is most definitely easier to make such a faux pax in social media than in other ways. There are several reasons why that's true. Social Media Marketing Anthony Weiner Facebook Social media Twitter Weiner
BIZNOLOGY | MONDAY, MARCH 7, 2011
[Wikipedia] Site search: Too many results and not enough
Image via Wikipedia. I've been working with several clients recently in an area that gets very little love, yet is critical for your Web site: Your own site's search function. We love to talk about Google and search engine optimization, but most of us spend almost no time optimizing our own site search.
BIZNOLOGY | WEDNESDAY, SEPTEMBER 19, 2012
[Wikipedia] Which country search index is your page in?
Photo credit: Wikipedia. People love to talk about whether you Web page is in the search index. The search index. Like there’s one. If only it were that easy. First off, there is at least one search index for every search engine, so Bing has one, Google has one, and so does every search engine in every country around the world.
BIZNOLOGY | THURSDAY, AUGUST 23, 2012
[Wikipedia] Are you turning your marketing into PR?
Photo credit: Wikipedia. Some of you might be scandalized to here me urge you to turn marketing into PR. mean, I have a reputation as someone who is constantly advising people to measure everything they do in terms of sales–the direct marketing playbook–and it’s very hard to do that in public relations.
BIZNOLOGY | TUESDAY, OCTOBER 4, 2011
[Wikipedia] The Long Tail of Blogger Outreach
Image via Wikipedia. I had breakfast with John Bell of Ogilvy a number of years ago. He didn’t see the value of investing limited budget, time, and resources on the long tail when those treasures would better be used to woo the high-fliers, professionals, top-cows, and A-listers. The Internet is such a gift. They take time.
BIZNOLOGY | FRIDAY, FEBRUARY 7, 2014
[Wikipedia] Getting back to marketing basics
(Photo credit: Wikipedia). In the rush to implement the latest social and digital marketing programs, many marketers appear to focus on the communication aspects of their initiatives, often without much thought about the underlying strategy. They cite increases in followers, likes and visits and celebrate their successes.
DIGITAL B2B MARKETING | THURSDAY, FEBRUARY 9, 2012
[Wikipedia] 4 Problems Killing Thought Leadership Marketing
According to Wikipedia, the distinguishing characteristic of a thought leader is “the recognition from the outside world that the company deeply understands its business, the needs of its customers, and the broader marketplace in which it operates.” Chris Koch shared Four Reasons to Hate Thought Leadership earlier this week.
BUYEROLOGY | SUNDAY, APRIL 17, 2011
[Wikipedia] Importance of Context to Understanding the New Social Buyer Persona
Image via Wikipedia. One of the major outcomes of the recent advances in the social age is the resurgence of contextually-based persona development and its’ role in helping to inform as well as shape strategy. This is especially true when you consider there are several important strategic areas evolving at a rapid pace.
GREAT B2B MARKETING | FRIDAY, NOVEMBER 8, 2013
[Wikipedia] The Biggest Threat to Your B2B Marketing Success
According to Wikipedia, “Inertia is the resistance of any physical object to any change in its motion (including a change in direction).” Of all the threats to your ability to achieve marketing success, perhaps the most insidious is inertia. But why do we fail to act? Insufficient knowledge. It’s hard to do what you don’t know how to do.
BIZNOLOGY | TUESDAY, MARCH 13, 2012
[Wikipedia] In social media, you don’t need to outrun the bear
Image via Wikipedia. The best thing about social media marketing is that you don’t have to be the most popular, have the most followers, or be the most sophisticated, you just have to do a better job than all your direct competitors. Who is Mark? Steve starts putting on his tennis shoes. Mark says, “What are you doing? Well, no.
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[Wikipedia] 50 of the Most Dependable Web Resources for University Students | Educhoices.org
The site looks almost exactly like Wikipedia, but there is a difference between the two: Scholarpedia can be cited in research papers. Current style options include MLA, Chicago/Turabian, APA and Wikipedia. Knowing where to turn for facts, handy web apps and other types of resources can make student life a lot easier. Copyright.
MODERN B2B MARKETING | WEDNESDAY, OCTOBER 24, 2012
[Wikipedia] The Secret to Great Marketing [Infographic]
Well, the Wikipedia definition of Nation refers to a community of people who share a common language, culture, ethnicity, descent, or history. Until recently, each company had to figure all this out on their own. And this prevented a lot of companies from adopting and being successful with marketing automation. Until now. You’re not alone.
BIZNOLOGY | TUESDAY, MAY 27, 2014
[Wikipedia] So what is native advertising?
According to Wikipedia , “ Native advertising is an online advertising method in which the advertiser attempts to gain attention by providing content in the context of the user’s experience. guess we can call it buzz advertising, if you will. The Native Matrix. Who is it written by? Editorial staff. Sales staff/. ad agency.
BIZNOLOGY | WEDNESDAY, JANUARY 4, 2012
[Wikipedia] Publishing is dying because marketers are the new publishers
Wikipedia has crushed them all. Image by Getty Images via @daylife. Every time I come to New York City, I see the same scene. At the subway stations and on the street, I pass multiple people yelling, “AM New York” to passersby, as they attempt to hand out free newspapers to commuters. But very few people take them. cookbook.
BUYEROLOGY | MONDAY, AUGUST 8, 2011
[Wikipedia] The Ascent of the Social Buyer
Image via Wikipedia. While we've seen the rise of the social consumer in the past two years reshape the concept of social currency, we are witnessing the ascent of the social buyer embracing social commerce. We are seeing the birth of a new era in B2B commerce that is more social, more connected, and more humanized.
BIZNOLOGY | WEDNESDAY, AUGUST 8, 2012
[Wikipedia] Why Every Social Media Team Needs Millennials AND Boomers
Photo credit: Wikipedia. left for vacation right when the blogosphere was going nuts about Cathryn Sloane’s article in NextGen Journal: Why Every Social Media Manager Should Be Under 25. Because I was under a strict no-social-media rule imposed by family, I had to surreptitiously read the hundreds of comments – and I couldn’t blog about it. That’s
SAZBEAN | WEDNESDAY, MAY 30, 2012
[Wikipedia] Facebook Timeline Engagement Tips – Future of Engagement
Mark Zuckerberg, founder and CEO of Facebook (Photo credit: Wikipedia). Business brands got a new way to manage and monitor their reach to fans through the admin panel with Facebook’s recent introduction of timeline for pages. Highlights: New Admin Feature. Easily Accessible. Increases Engagement Optimization.
THE FORWARD OBSERVER | WEDNESDAY, AUGUST 14, 2013
[Wikipedia] How Landing Pages Are Like Having Your Own NSA For B2B Marketing
According to Wikipedia , “The NSA is primarily tasked with global monitoring, collection, decoding, translation and analysis of information and data….”. Artillery B2B Marketing Blog > The Forward Observer. The National Security Agency (NSA) is the central manager of signal intelligence for the United States. Performing Research.
BIZNOLOGY | MONDAY, MARCH 3, 2014
[Wikipedia] President Obama announces agile marketing approach
Photo credit: Wikipedia. OK, OK, he didn’t exactly do that. The president probably doesn’t even know what agile marketing is. But he certainly would agree with it based on the remarks I saw him make the other day when he announced the “My Brother’s Keeper” program. “If it works, support it.
FATHOM | THURSDAY, MAY 14, 2015
[Wikipedia] Consumer Brand SEO Pulse: 5.14.15
Try using Wikidata.org, along with Wikipedia and schema markup. Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. link]. Don’t like it? link].
BIZNOLOGY | FRIDAY, MAY 24, 2013
[Wikipedia] Is it even possible to destroy your reputation today?
Photo credit: Wikipedia. A lot of what we discuss in the online space surrounds the idea of building, maintaining, and, ultimately, protecting our online reputation. The The same basic principles apply for both the individual and the brand. Whether we want to admit or not we ALL have some kind of online reputation to uphold. Or can it? If
SAZBEAN | FRIDAY, AUGUST 19, 2011
[Wikipedia] Digging in the Cache – OK Go
Read more at Wikipedia. Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history. While OK Go, a band originally from Chicago, has been around since 1998, they are probably best known for their elaborately choreographed dance on treadmills for their song “Here It Goes Again.
BIZNOLOGY | THURSDAY, APRIL 9, 2015
[Wikipedia] Digital Transformation: the need for buzzwords
As usual, Wikipedia does have a somewhat decent definition for it: Digital transformation refers to the changes associated with the application of digital technology in all aspects of human society. This is the first of blog post series covering the much discussed topic of Digital Transformation. digital literacy ? digital transformation.
BIZNOLOGY | TUESDAY, OCTOBER 18, 2011
[Wikipedia] Inbound Marketing the Way God Intended
Image via Wikipedia. and entire “informational” sites similar to Wikipedia, distributed globally, on many different servers and under many different domains and sub-domains to emulate its “impossible” counterpart. Last week I asked my management team if what we do at Abraham Harrison is inbound marketing.
BIZNOLOGY | MONDAY, AUGUST 26, 2013
[Wikipedia] Building Your B2B Marketing Database
Photo credit: Wikipedia. Your most important tool in B2B is, arguably, the marketing database. Plenty. In business buying, there’s an entire cast of characters. In the mix are employees charged with product specification, users of the product, and purchasing agents, not to mention the decision-makers who hold final approval over the sale.
WRITING ON THE WEB | WEDNESDAY, MAY 8, 2013
[Wikipedia] Content Marketing Focus: Lessons from Steve Allen
Here’s what Wikipedia reports: Allen’s first television experience had come in 1949 when he answered an ad for a TV announcer for professional wrestling. Having a hard time staying focused on your business content marketing ? Focus-schmocus. Sometimes you start off doing one thing and end up an expert at something else.
FEARLESS COMPETITOR | WEDNESDAY, MAY 2, 2012
[Wikipedia] Our Really Fun Project – Telling Prospective Employers “Thanks, but no thanks”
According to Wikipedia, “Crossing the Rubicon” means passing the point of no return, and it refers to Julius Caesar and his army crossing a river named Rubicon in 49 AD. Find New Customers crossed the Rubicon recently. As it was illegal to cross the river, it was an act of insurrection.). It’s dead. No thank you.
WEBBIQUITY | FRIDAY, MARCH 30, 2012
[Wikipedia] How (and Why) to Map Your Company’s Digital Landscape
Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. But “use” and “success” are two different things.
BLUE FOCUS MARKETING | WEDNESDAY, OCTOBER 3, 2012
[Wikipedia] Brand Storytelling: Why Your Employees Should Tell Your Story
brand’s story isn’t just filler for its Wikipedia page; it is a powerful marketing tool. Responsibility for a brand goes beyond the marketing department—it’s everyone’s job. You cannot stifle branding by slotting it into the same outdated organizational paradigms. Of course, the best journeys don’t simply stop at a single destination.
BIZNOLOGY | WEDNESDAY, FEBRUARY 26, 2014
[Wikipedia] Getting ready for mobile customers, search, and business
(Photo credit: Wikipedia). The numbers are in. Mobile is frickin’ huge: Facebook COO Sheryl Sandberg recently told CNBC that in 2013 people spent more time on mobile than watching TV , the first time that’s ever happened. HSN (Home Shopping Network’s parent company) reported 59% growth in mobile sales. How huge? Again: ugh.
BIZNOLOGY | MONDAY, DECEMBER 31, 2012
[Wikipedia] 5 Critical Roles that Need SEO Skills
Photo credit: Wikipedia. Last month, I said that SEO is the top skill for digital marketers. This might seem outrageous to one who has not read that post. Even to those who have read it, it might seem controversial. Many people in my Twitter stream are calling SEO the bane of the web. Debunking the SEO Haters, Again. Product Owners.
BIZNOLOGY | THURSDAY, MARCH 15, 2012
[Wikipedia] Use Lifetime Customer Value to Measure Social Media
Image via Wikipedia. When businesses evaluate social media marketing initiatives, they want to know how many new customers social media will attract to their businesses. But, social media marketing is all about relationships. So perhaps evaluating an investment in social media marketing by looking at new customers is the wrong metric.
BIZNOLOGY | THURSDAY, MAY 26, 2011
[Wikipedia] What's the most important mobile marketing tactic?
Image via Wikipedia. Every time I speak at an event, I try to understand what this particular audience needs, because not every audience has the same level of understanding or even the same digital marketing problems. Local marketing Business and Economy Google Marketing Mobile advertising Mobile marketing
BIZNOLOGY | WEDNESDAY, MAY 18, 2011
[Wikipedia] Search keywords are market segments
Image via Wikipedia. Perhaps you are new to digital marketing, or maybe you find yourself in a position where you need to explain digital marketing to others. If you think this is interesting, then check out my latest post on Search Engine Guide, " Search keywords are market segments.".
BIZNOLOGY | TUESDAY, FEBRUARY 22, 2011
[Wikipedia] More Big Button Marketing
Image via Wikipedia. Last year I wrote an article on Internet Evolution called " Let's Push Delete on Big Button Marketing ," where I laid out some examples of how to design the user experience so that you aren't fooling people. But, unfortunately, people are still doing it.
BIZNOLOGY | TUESDAY, JANUARY 4, 2011
[Wikipedia] Does a CMS help your SEO?
Image via Wikipedia. At a recent Webinar, I got a question that I thought would make a good blog post. The actual question was, "Do you need a content management system to succeed at organic search marketing?" The answer to that question is no, but a deeper question is whether a CMS can improve your organic search results.
BIZNOLOGY | MONDAY, FEBRUARY 17, 2014
[Wikipedia] Hindsight 20/20 Series: 4. Your social business platform as a shopping mall
Boxing Day at Eaton Center (Photo credit: Wikipedia). Wikis: they showed the potential behind a more “social” model of authorship, and Wikipedia is still proof that the model can be very effective under ideal conditions. Most of them never enjoyed the sustained success of Wikipedia in the corporate world.
MODERN B2B MARKETING | WEDNESDAY, JANUARY 8, 2014
[Wikipedia] That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014
If you search “e-mail” in Wikipedia, it redirects to the correct spelling: email. Big Data: “A collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications” (Wikipedia). Ready? Here we go. 1. Email, NOT e-mail.
BUYEROLOGY | SUNDAY, JULY 24, 2011
[Wikipedia] The New Social Buyer Ecosystem
Image via Wikipedia. From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution. The pace in 2011 has noticeably quickened. New Buyer Perspectives Evolving. There have been some surprising revelations. In fact, I can’t even recall when I last did that.
WRITING ON THE WEB | FRIDAY, SEPTEMBER 16, 2011
[Wikipedia] Edit Your Content: 12 Things NOT to Miss
always link to a person’s name (to a page on the web where you can learn more about them), to a book, or to a Wikipedia definition when useful. Here’s a checklist for editing your blog content before you publish. She not only corrects errors, but evaluates for clarity and flow. Here’s what I look for: Language. 1. What else?
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[Wikipedia] Seth's Blog: How to read a business book
Seth at Wikipedia. Seths Blog. Seth Godins riffs on marketing, respect, and the ways ideas spread. For More Seth check out these links: Subscribe. Back to the home page for this blog. Check out Seths books. Visit the archives more than 2,500 posts). Seth on Squidoo. Dont Miss a Thing Free Updates by Email. Enter your email address. preview.
BIZNOLOGY | WEDNESDAY, JUNE 6, 2012
[Wikipedia] Optimizing your site information architecture (IA) for Panda
Photo credit: Wikipedia. Last time I wrote about cleaning house and freeing up Google’s index for your best content. That’s a great antidote to Panda’s negative ranking factors that punish cluttered websites. But sometimes it’s not that easy to retire pages. How to build an IA using keyword research. Conclusion.
BIZNOLOGY | WEDNESDAY, JANUARY 8, 2014
[Wikipedia] The organizational digital divide
(Photo credit: Wikipedia). Things should be going very well. But are the employees in our organizations all connected and collaborating with one another? Is the information about our products and process readily available to all and are relationships with our clients stronger than ever? Change is never easy. You can sign up here.
BIZNOLOGY | THURSDAY, NOVEMBER 7, 2013
[Wikipedia] Why paid search is still frustrating for searchers
Photo credit: Wikipedia. When I speak to groups, I often ask how many people never click on paid search ads and many hands go up–usually half the room. It ain’t true. But people raise their hands because they still get frustrated by paid ads and they wish they hadn’t clicked on them. This is not an isolated incident.
BIZNOLOGY | THURSDAY, MAY 3, 2012
[Wikipedia] Specialization is Scary but Required for Digital Marketing
Photo credit: Wikipedia. have been talking a lot about differentiation being critical for successful digital marketing. On Monday, I gave a differentiation example for large companies and on Wednesday I gave an example of a small company needing to differentiate. And that’s just plain scary. Very few of us are running at capacity.
BIZNOLOGY | TUESDAY, JUNE 21, 2011
[Wikipedia] When Good Behavioral Retargeting Goes Bad
Image via Wikipedia. Most of you probably are familiar with behavioral retargeting , a technique where marketers follow up with shoppers who haven't completed purchases. It's become a staple of e-Commerce, where it rescues lost sales that would otherwise never be completed. What's not to like?
BIZNOLOGY | WEDNESDAY, APRIL 20, 2011
[Wikipedia] Tracking Social Media ROI
Image via Wikipedia. I'm starting to hear more an more people despair of being able to determine return on investment for social media. For some uses of social media, such as public relations, they might be right, because there are precious few companies that can calculate ROI even for offline PR.
BIZNOLOGY | FRIDAY, APRIL 15, 2011
[Wikipedia] As the Google Turns
Image via Wikipedia. by Frank Reed. Soap operas have long been a staple of daytime television. The over-the-top nature of the silly plot lines have kept audiences coming back for what seems like forever. Another thing that keeps people interested is the speed with which things change. Internet Marketing Google Soap opera
BIZNOLOGY | MONDAY, FEBRUARY 21, 2011
[Wikipedia] Why Digital Marketing Challenges Everyone
Image via Wikipedia. Sometimes I can see it in their eyes. During a speaking appearance, I'll look out at the audience and see fear. Not the "Big F" kind of "Run for your lives, citizens!" terror that you see in a B-movie. The fear that causes you to wait for someone else to make the first move. I see it all the time in digital marketing.
SAVVY B2B MARKETING | THURSDAY, JANUARY 7, 2010
[Wikipedia] When Viruses Really Make You Sick
For any of you out there who blog yourselves, you probably know what a pain it is to weed through SPAM comments and delete them on a regular basis. The Savvy blog recently fell victim to two separate attacks from the same website. Each time the SPAMmer left over 300 comments on our blog. But the latest attack did get me thinking.
WINDMILL NETWORKING | WEDNESDAY, AUGUST 22, 2012
[Wikipedia] 13 Experts Chime In on Klout’s New Algorithm to Determine Social Influence
Today, Klout scores are impacted only by activity on Facebook, Twitter, Foursquare, LinkedIn, Google+, Klout, and Wikipedia. And, they pretend that they will introduce new metrics of real-life influence by adding signals from Wikipedia and LinkedIn, as by scoring the +K received by users. Social influence matters to businesses. Nobody.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | FRIDAY, JUNE 7, 2013
[Wikipedia] Build a Highly Targeted Prospect List Using LinkedIn
started by building a global prospect list merging data I’d gathered from Jigsaw, InfoUSA/Canada, Wikipedia, and associations. Stuart Armstrong faced a big challenge. He needed to get his company into as many decisions as humanly possible -- and he was starting from scratch. Since only CFOs could approve these deals, that’s where we focused.
BIZNOLOGY | THURSDAY, NOVEMBER 14, 2013
[Wikipedia] Unconventional ways to find link building opportunities
(Photo credit: Wikipedia). Link building has become a very significant part of search engine optimization (SEO). As more and more people turn to search engines for information on the web, SEO continues to grow in importance and so does link building. Respond to Comments. Social Media Interaction.
BUYEROLOGY | SUNDAY, MAY 1, 2011
[Wikipedia] Plan for the Social Buyer Before It’s Too Late
Image via Wikipedia. To say things are changing is an understatement. Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users. You might be surprise that most often, outbound calls are going directly into voice mail. What is happening?
BIZNOLOGY | WEDNESDAY, JANUARY 22, 2014
[Wikipedia] How much content is enough for effective content marketing?
(Photo credit: Wikipedia). How often should I blog? Do I really need to post to Twitter every hour? Does it matter whether my content is original or aggregated or repurposed? And what’s the difference, anyway?). We hear these questions from clients as part of almost every content marketing engagement we undertake. Size Does Matter.
BIZNOLOGY | TUESDAY, OCTOBER 1, 2013
[Wikipedia] Playing the online reputation shell game
“Misdirection is a form of deception in which the attention of an audience is focused on one thing in order to distract its attention from another,” according to Wikipedia; and, according to the Wiktionary, redirection is “the automated process of taking a user to a location other than the one selected.” Body doubles!
BIZNOLOGY | FRIDAY, NOVEMBER 2, 2012
[Wikipedia] Why Small Businesses Need Smart Marketing
Photo credit: Wikipedia. Small businesses need loans in order to take product and service ideas to the next level. Without the infusion of upfront cash, many small businesses flounder despite having an arsenal of legitimate business ideas. Smart marketing has never been more vital to small businesses than it is today. Local. and Bing.
BIZNOLOGY | FRIDAY, JULY 13, 2012
[Wikipedia] How To Generate Great Content For Content Marketing
Photo credit: Wikipedia. Scared off by that blank white page you’re supposed to fill with content again and again and again? Don’t be. Generating content ideas is easier than you think if you follow a few basic ideas and work your way up from easier to more demanding – but rewarding! – techniques. Curation. Creation.
KOMARKETING ASSOCIATES | MONDAY, JUNE 2, 2014
[Wikipedia] Is There A Connection Between SEO Link Building and PR-Based Brand Mentions?
” In a search for “John Wayne,” the official John Wayne website shows up as the top result in Google and the second result is the John Wayne Wikipedia page. Google might be doing it’s best to create a divide between PR professionals and SEO practitioners. Image / quote via SEO by the Sea. How so?
SYNECORE | TUESDAY, FEBRUARY 10, 2015
[Wikipedia] 4 Problems Solved by Responsive Design
Responsive Web Design (RWD) is “an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop monitors to mobile phones to tablets),” according to Wikipedia.
B2B MARKETING INSIDER | SUNDAY, JUNE 21, 2015
[Wikipedia] The Two Types Of Brands (And The Entrepreneurs Behind Them)
gold medal with olympic rings and maple leaf (Photo credit: Wikipedia). Recently, I was having a discussion with branding expert David Brier on the sometimes questionable state of brands today. He He laughingly mentioned a client who recently asked, “How did you know? You must have time traveled to know what we’d need.”. Tale of Two Brands.