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  • BIZNOLOGY  |  MONDAY, MAY 23, 2011
    [Wikipedia] The difference between "fail fast" and just failing
    Image via Wikipedia. Peter Kim is a smart guy and I usually agree with him. But a friend of mine sent me a post he did a couple of weeks back where he explains " Why fail fast is bad advice." I could characterize his argument, but it's better that you go read it yourself, so I don't prejudice you. I'll wait right here.)
  • CONFLUENT FORMS  |  TUESDAY, SEPTEMBER 3, 2013
    [Wikipedia] The odds of winning a Request for Proposal (RFP)
    Image courtesy of Wikipedia We often hear the knee-jerk response " nobody ever wins RFPs " as the answer to why someone should or shouldn''t respond to Requests for Proposals, and even when the odds aren''t asked, but instead advice is being sought. These are all huge factors in the success rate of your proposal. Just you. And yet you are.
  • MARKETING ACTION  |  THURSDAY, MAY 1, 2014
    [Wikipedia] Agency Enjoys 100% Growth with Act-On Marketing Automation
    Bevel Gear” image source: Wikipedia. For every successful business, there comes a time when shaking things up is necessary to stay competitive. For marketing agency, CoreElement , that time was two years ago. Based in Cleveland, Ohio, CoreElement helps industrial manufacturers grow their sales. And it worked well. How did CoreElement do it?
  • B2B MARKETING ONLINE  |  MONDAY, JUNE 7, 2010
    [Wikipedia] Business travel loses its lustre
    Image via Wikipedia If the last 18 months has taught us anything, it is that the world is a lot less of a certain and safe place than we thought it was. The removal of certainty has also been evident in the business world. Whilst the airlines have to rethink their business plans, companies are rethinking their meetings policies.
  • B2B MARKETING TRACTION  |  FRIDAY, DECEMBER 7, 2012
    [Wikipedia] Are QR Codes Redonkulous for B2B Marketing?
    ” From Wikipedia, the free encyclopedia. I think there is a use in B2B marketing for QR codes. The problem is they are often poorly implemented. More recently, the system has become popular outside the industry due to its fast readability and large storage capacity compared to standard UPC barcodes.”
  • HUBSPOT  |  TUESDAY, JUNE 5, 2012
    [Wikipedia] 6 SEO Tools to Analyze Your Site Like Google Does
    Think about a site like Wikipedia, for example -- they must have tons of links! Actually, through a combination of internal and external links , a single Wikipedia post on Kiefer Sutherland has 599 links. In fact, they announced 40 algorithm updates in February 2012 alone, followed by another 50 in March. and a Google bot! Yikes.
  • WRITING ON THE WEB  |  FRIDAY, SEPTEMBER 16, 2011
    [Wikipedia] Edit Your Content: 12 Things NOT to Miss
    I always link to a person’s name (to a page on the web where you can learn more about them), to a book, or to a Wikipedia definition when useful. Here’s a checklist for editing your blog content before you publish. She not only corrects errors, but evaluates for clarity and flow. Here’s what I look for: Language. Value .
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 19, 2012
    [Wikipedia] Social software adoption: Riding the hype curve
    Technologists working with innovation are very familiar with Gartner’s hype cycle framework and its most known artifact, the hype curve: Gartner Research’s Hype Cycle diagram (Photo credit: Wikipedia). Photo credit: the_exploratorium. And when will such claims pay off, if at all? ″ years. Michael E.
  • THE POINT  |  THURSDAY, JULY 1, 2010
    [Wikipedia] Do Email Open Rates Really Matter?
    For this, we turn to Wikipedia : “Open rates are measured using an HTML IMG tag embedded in outgoing emails, calling for a small, transparent tracking image. In fact, not only are the numbers deflated by blocked images or text versions as Wikipedia explains, but they can also be grossly inflated by the Outlook preview pane.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 7, 2013
    [Wikipedia] Marketing surveys are wrong
    Photo credit: Wikipedia. Yeah, I know it is a sensationalist headline. Sue me. I am reacting to everyone constantly telling me that social media listening provides “wrong” information. They do. Every technique that purports to provide insights into markets has some kind of error in them because this isn’t an exact science.
  • SAZBEAN  |  FRIDAY, JANUARY 24, 2014
    [Wikipedia] Connecting Content to Your Audience
    Photo credit: Wikipedia) We all want our target audience to consume the content we create — why else would we create it? John Donne, one of the most famous Metaphysical Poets. People consume content that resonates with their needs and wants. They like companies that provide solutions to their problems. Content Marketing Social Media
  • SAZBEAN  |  TUESDAY, JANUARY 21, 2014
    [Wikipedia] Consumer Social Sharing
    ” (Photo credit: Wikipedia) The hope and dream of all content creators is that their content will be shared so that it can be seen by more people. Two young girls sharing a plate of spaghetti. Original caption: “I’m not sure Mina knew what she was in for when Viola wanted to share.” Content Social Media
  • SAZBEAN  |  THURSDAY, DECEMBER 19, 2013
    [Wikipedia] Find Errors in Your Structured Data with Google Webmaster Tools
    Photo credit: Wikipedia) Structured data helps search engines and crawlers properly categorize different types of information on a website. Racks of telecommunications equipment in part of a data center. There is structured data for all sorts of information from addresses to reviews to recipes. Content News & Notes
  • SAZBEAN  |  THURSDAY, DECEMBER 12, 2013
    [Wikipedia] Using Labels to Track Ad Testing in Google AdWords
    Photo credit: Wikipedia) While Ad Testing is a vital part of optimizing any PPC campaign, it can be tiring to track all the changes to determine what caused improvements or problems. A female Bloodhound. For example, Ad Title, Ad Content, and Ad Display URL are most typically tied to improving CTR.
  • SAZBEAN  |  WEDNESDAY, MAY 22, 2013
    [Wikipedia] When Corporate “Policies” Get In The Way of Passionate Customers
    Deutsch: Ein Glas Nutella-Nussnougatcreme (Photo credit: Wikipedia) Every brand and company hopes to have customers so passionate that they want to celebrate their love with a special day. Or do they? When a company’s policies of protecting the brand get in the way of such enthusiasm, what is the cost? What do you think? Or can they?
  • SAZBEAN  |  TUESDAY, MAY 7, 2013
    [Wikipedia] The Challenge of Producing Quality Content
    English: Slalom race in urban street Italiano: Corsa slalom in strade urbane (Photo credit: Wikipedia) As we all know, producing quality content takes quite a bit of time and effort. It’s something I’ve also considered. Something I’m going to think about and consider carefully. What about you? News & Notes
  • SAZBEAN  |  THURSDAY, MARCH 8, 2012
    [Wikipedia] 8 Marketing Experts Discuss Social Media Surprises & Planning for 2012
    Image via Wikipedia. I am proud & humble to be among such rock stars. My surprise with mobile in 2011 wasn’t just that people were using their phones more often, we’ve known that for awhile, but that there was such an explosive growth in the use of smartphones and tablets. Industry Experts on Social Media. News & Notes
  • SAZBEAN  |  FRIDAY, JULY 8, 2011
    [Wikipedia] Digging in the Cache – Facepalm
    According to Wikipedia , Facepalm “is a physical gesture of lowering one’s face into one’s hand, usually partially concealing the face… The facepalm was popularized as an Internet meme based on an image of Star Trek Captain Jean-Luc Picard performing the gesture.&#. Ever feel exasperated by someone on online?
  • WRITTENT  |  WEDNESDAY, FEBRUARY 20, 2013
    [Wikipedia] What is a Press Release and How to Write One
    Wikipedia defines a press release as “a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy.” You’ve heard of them. You know big corporations use them. You know they can give you a ton of publicity. But what is a press release, exactly? PRWeb shows [.].
  • HUBSPOT  |  THURSDAY, AUGUST 16, 2012
    [Wikipedia] 14 Funny Brands You Can't Help But Follow in Social Media
    If you know what HSDPA means without Wikipedia, we may have a job for you! There are quite a few factors that go into what makes a brand "followable" in social media. Think about it from the follower's perspective -- why do you choose to 'like' or follow certain brands on social networks like Facebook and Twitter? I know I am.) 1) Charmin.
  • KAPOST  |  THURSDAY, DECEMBER 8, 2016
    [Wikipedia] Better Content in Half the Time: Applying Scrum Principles to Content Marketing
    Overburdened content creators staring down the barrel of a deadline often turn to “Wikipedia-style” content when they don’t know what else to do. Let’s begin with a question: if someone told you they were, “moderately successful” or “minimally successful” at something, would you recommend that they do more of that thing in the near future?
  • THE FORWARD OBSERVER  |  WEDNESDAY, AUGUST 14, 2013
    [Wikipedia] How Landing Pages Are Like Having Your Own NSA For B2B Marketing
    According to Wikipedia , “The NSA is primarily tasked with global monitoring, collection, decoding, translation and analysis of information and data….”. Artillery B2B Marketing Blog > The Forward Observer. The National Security Agency (NSA) is the central manager of signal intelligence for the United States. Performing Research.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 29, 2012
    [Wikipedia] Five Ways to “Get Real” With B-to-B Social Media
    You can set up a listening post using tools like Radian6, or simply set up an RSS feed from sources like blogs, Twitter, LinkedIn, Focus, Quora, YouTube and Wikipedia, so you can keep current with what’s being said in your field. Image by Getty Images via @daylife. Today, 89% of B-to-B marketers in the U.S. What should I be doing,” they ask.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 14, 2013
    [Wikipedia] Unconventional ways to find link building opportunities
    (Photo credit: Wikipedia). Link building has become a very significant part of search engine optimization (SEO). As more and more people turn to search engines for information on the web, SEO continues to grow in importance and so does link building. Respond to Comments. Social Media Interaction.
  • SYNECORE  |  WEDNESDAY, FEBRUARY 4, 2015
    [Wikipedia] A Brief History of Responsive Web Design
    Wikipedia defines RWD as “an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices.” In the last few years, the number of mobile users and devices has grown exponentially. Fixed-Width Design.
  • BIZNOLOGY  |  FRIDAY, AUGUST 17, 2012
    [Wikipedia] Do you have enough pages in the search index?
    Photo credit: Wikipedia. In some ways, you never have enough pages in the search index, because every extra page that sneaks in there is a lottery ticket in the search sweepstakes–you’ve got to be in it to win it. So, the more pages you have in the search index, the more chances you have to be found. it’s Google and Bing.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 12, 2012
    [Wikipedia] Stop SOPA From Killing the Internet!
    Problem 5: It’s not just small business that takes the hit (When Google, Wikipedia and Amazon threaten a global blackout day, it’s serious.). I admit it. I didn’t know what the Stop Online Privacy Act (SPOA) (Known as PIPA in the Senate) was all about. And we don’t do politics on this blog. GoDaddy was right.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 7, 2013
    [Wikipedia] Why paid search is still frustrating for searchers
    Photo credit: Wikipedia. When I speak to groups, I often ask how many people never click on paid search ads and many hands go up–usually half the room. It ain’t true. But people raise their hands because they still get frustrated by paid ads and they wish they hadn’t clicked on them. This is not an isolated incident.
  • CONTENT STANDARD  |  SATURDAY, SEPTEMBER 3, 2016
    [Wikipedia] Twitter Moments: A Powerful Twitter Marketing Tool, or a Snapchat Knockoff?
    “In the realm of narrative psychology, a person’s life story is not a Wikipedia biography of the facts and events of a life, but rather the way a person integrates those facts and events internally—picks them apart and weaves them back together to make meaning,” wrote Julie Beck in The Atlantic. First came stickers.
  • HUBSPOT  |  FRIDAY, OCTOBER 4, 2013
    [Wikipedia] Why Google's Hummingbird Algorithm Is Perfect for Inbound Marketers
    Image credit: Wikipedia. This post originally appeared on Inbound Ecommerce , the brand new ecommerce section of the HubSpot Inbound Marketing blog. You may have heard the news by now: Google has rolled out a new algorithm for all search results. What is Hummingbird? Will my search results suffer as a result of Hummingbird? Be helpful.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 18, 2012
    [Wikipedia] No more SEO worries for dynamic content?
    Image via Wikipedia. If you care about how your site is found in organic search, you must spend some of your time thinking about search engine optimization (SEO). In the olden days (2005), certain kinds of content had no shot of showing up in the search index (and thus, could never be found). Not quite. Why hide your content from them?
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 29, 2015
    [Wikipedia] CDNs have what Google needs, speed
    According to Wikipedia , “the goal of a CDN is to serve content to end-users with high availability and high performance,” which can automatically take most of the load off of your home server, your home host. Google has maintained its austere minimalism, mostly unchanged since 1997, because, as I have said before, speed is king.
  • BIZNOLOGY  |  WEDNESDAY, MAY 2, 2012
    [Wikipedia] Differentiate or die! It’s the digital marketing curse…
    0 (Photo credit: Wikipedia). While I am usually preaching differentiation to large businesses , I have been working with a lot of small businesses lately in my workshops and online courses. Seems like 2012 is the year that a bunch of small businesses decided to get serious about digital. With digital marketing, you must differentiate or die.
  • B2B MEMES  |  MONDAY, NOVEMBER 14, 2011
    [Wikipedia] A Word Every Publisher Should Know
    For those unfamiliar with the term, Wikipedia defines it nicely: “a derivative object that retains ornamental design cues to a structure that was necessary in the original.” Skeuomorph. It’s one of those words you have to look up several times before you can remember it. Why should publishers care about skeuomorphs?
  • BIZNOLOGY  |  MONDAY, AUGUST 26, 2013
    [Wikipedia] Building Your B2B Marketing Database
    Photo credit: Wikipedia. Your most important tool in B2B is, arguably, the marketing database. In fact, your database is the roadmap for your B2B marketing; it’s the “recorded history of the customer relationship.” So what goes into a marketing database? Plenty. In business buying, there’s an entire cast of characters. SIC or NAICS.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 18, 2011
    [Wikipedia] Inbound Marketing the Way God Intended
    Image via Wikipedia. and entire “informational” sites similar to Wikipedia, distributed globally, on many different servers and under many different domains and sub-domains to emulate its “impossible” counterpart. Last week I asked my management team if what we do at Abraham Harrison is inbound marketing.
  • THE FORWARD OBSERVER  |  MONDAY, AUGUST 25, 2014
    [Wikipedia] Why Website Optimization Trumps Search Engine Optimization
    According to Wikipedia “ Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine''s "natural" or un-paid ("organic") search results.”. Here’s how to do it. The terms search engine optimization and website optimization are often used interchangeably. But they are different.
  • BIZNOLOGY  |  FRIDAY, MARCH 15, 2013
    [Wikipedia] Listening Online Isn’t A Lost Art, You Must Find It
    Photo credit: Wikipedia. If you are even a casual reader of my posts here at Biznology you will see that one of my hobbies is to observe what might called the “conventional wisdom” of the Internet space and then call b t on it if I think it’s a fair assessment. Of course, I say fortunately for me. It’s simple.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 28, 2013
    [Wikipedia] Re-Inventing Organizations: Taking “Mad Men” into the 21st Century
    Photo credit: Wikipedia. We live in a business environment characterized by network driven ecosystems, 24/7 access to global communications and the ability to access and analyze vast amounts of information. We carry more computer power on our smart phones than the early IBM mainframe computers. Utilize virtual work and team s.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 28, 2012
    [Wikipedia] The Quantum Mechanics of Blogger Outreach
    Image via Wikipedia. My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. The argument generally goes as follows: if you send thousands of email pitches to topically- and demographically-relevant bloggers and online influencers in one go, you’re spamming. All at once.
  • SYNECORE  |  WEDNESDAY, DECEMBER 23, 2015
    [Wikipedia] A Digital Marketer's Christmas Wish List
    After all, according to Wikipedia , Branson’s nickname is “Old Beardie”—talk about a layup! Ah, it’s that time of year again, Christmas—a time when children of all ages and dispositions take a moment to count their blessings and pencil out all the things they want from dear old Santa Claus. Nick now more than ever. Here goes. Bummer, dude.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 31, 2013
    [Wikipedia] Redefining Success as Social
    Photo credit: Wikipedia. How important is it to one’s career to be involved in social networks and to keep a high profile? For brands, it is key and there are metrics to prove it. But the impact on individuals and their careers, while discussed a great deal, has been much less measured. Crowdsourcing has become a new way to get talent.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 5, 2011
    [Wikipedia] 11 Tweet-Friendly Takeaways from Eloqua’s Grande Guides
    Wikipedia’s landing page sees 5.5 million edits to Wikipedia articles… per month!” by Andrew Moravick | Tweet this. We said “ lists are dead ,” but the convenience of sharing information in “Five Fast Facts,” or “Eight Exciting Excerpts,” is rather hard to quit. 83% of deliverability problems are caused by reputation issues.” link].
  • BIZNOLOGY  |  TUESDAY, MARCH 15, 2016
    [Wikipedia] Influencer marketing should not be about collecting influencers
    According to Wikipedia, “Influencer marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. The worst thing about the internet has been the commodification of friendship.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 29, 2012
    [Wikipedia] Creating an inclusive social media event
    Our favorite apps like Wikipedia were built by volunteers. A few years ago, I was speaking at a social media event in New York. A student wrote me and said, “I would love to come to meet you but I can’t afford the $375 ticket!” And because the events are usually in New York or L.A., Networking opportunities were limited.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 9, 2013
    [Wikipedia] Do best practices really exist in the realm of Social Business?
    Seal of Good Practice as it appeared in 1958 (Photo credit: Wikipedia). According to Wikipedia, a best practice is supposed to be “a method or technique that has consistently shown results superior to those achieved with other means, and that is used as a benchmark.”
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 4, 2011
    [Wikipedia] The Importance of Leadership and Fresh Thinking
    From Wikipedia: The Japanese people had been told they were invulnerable … An attack on the Japanese homeland would cause confusion in the minds of the Japanese people and sow doubt about the reliability of their leaders. B2B Lead Generation : Strong Leadership is Needed. Here’s a lesson in leadership. Franklin D. Why not? 2] [3].
  • BIZNOLOGY  |  THURSDAY, DECEMBER 20, 2012
    [Wikipedia] The Biggest 2013 Digital Marketing Trend No One’s Talking About
    Photo credit: Wikipedia. As the year winds down, many of us have been highlighting the top trends for 2013. For some reason, while trends can be interesting at any time of year, when the end of the year is within hailing distance, we somehow ratchet up the trend analysis–that’s a trend you can count on every December. What is it?
  • JUNTA 42  |  SATURDAY, DECEMBER 10, 2016
    [Wikipedia] This Week in Content Marketing: The Business Case for Content Marketing as PR
    I recently discovered that, in addition to fundraising, the organization publishes National Trust Magazine, which goes out to its 4 million+ members three times a year – and happens to have the highest magazine circulation in Britain (according to Wikipedia ). This week’s show. Recorded live on December 5, 2016; Length: 1:05:52).
  • BIZNOLOGY  |  WEDNESDAY, MARCH 23, 2011
    [Wikipedia] Digital Marketing Is Direct Marketing
    Image via Wikipedia. We just completed our first Biznology Webinar yesterday and the recording is posted for all to listen to. It features 30 minutes of yours truly explaining how to apply direct marketing principles to everything that you do online. We'll be doing one of these Webinars each month, so we'll have plenty of time to improve.
  • SYNECORE  |  TUESDAY, MAY 14, 2013
    [Wikipedia] Why I’ve Got My Head Stuck in the Google Cloud
    SIDE NOTE: {A more informal but no less compelling measure of Google’s breadth and depth can be found in the polite admonition one first encounters on the “Google Drive” page in Wikipedia: “Not to be confused with GMail Drive or Google driverless car.” DOES IT COME WITH CHROME? You can’t get much more streamlined than that. I WANT GOOGLE NOW.
  • BIZNOLOGY  |  THURSDAY, APRIL 7, 2011
    [Wikipedia] Post #133
    Image via Wikipedia. by Frank Reed. I have been fishing around trying to decide what is real news in the Internet space these days, and I honestly have been a little bored lately. So, I wondered if I was experiencing some form of burn-out surrounding the Internet. That's why I am feeling a little out of sorts.
  • HUBSPOT  |  TUESDAY, JULY 1, 2014
    [Wikipedia] What Is a CDN? [FAQs]
    Let''s start with the Wikipedia definition of a CDN : "A content delivery network or content distribution network ( CDN ) is a large distributed system of servers deployed in multiple data centers across the internet.". So the first thing you''ll need for a faster website is a CDN. You know what a CDN is right? Right! Of course!
  • HUBSPOT  |  TUESDAY, MAY 20, 2014
    [Wikipedia] Why Should You Bother Sharing Content on Twitter?
    Think of all the times Twitter can make your life easier: When you have an industry questions and don''t have time for the Google or Wikipedia black hole. Are you shy on Twitter? Hesitant to tweet something "wrong"? Unsure what the point is, since a zillion other people are already tweeting? You''re not alone. Twitter opens doors.
  • BIZNOLOGY  |  TUESDAY, MARCH 13, 2012
    [Wikipedia] In social media, you don’t need to outrun the bear
    Image via Wikipedia. The best thing about social media marketing is that you don’t have to be the most popular, have the most followers, or be the most sophisticated, you just have to do a better job than all your direct competitors. Who is Mark? Steve starts putting on his tennis shoes. Mark says, “What are you doing? Well, no.
  • BIZNOLOGY  |  MONDAY, AUGUST 27, 2012
    [Wikipedia] Do you need accurate sentiment for social media listening?
    Photo credit: Wikipedia. Most of you know that I serve as Chief Strategist at Converseon, so I spend a lot of time thinking about sentiment analysis techniques for social media listening. The question is, how accurate do you need sentiment analysis to be? But are you willing to pay for it? A few years ago, it was a silly question.
  • BIZIBLE  |  MONDAY, JUNE 20, 2016
    [Wikipedia] The Account-Based Marketing Reporting Framework For Marketers Who Care About ROI
    Its focus is the team's analytical, evidence-based, sabermetric approach to assembling a competitive baseball team, despite Oakland's disadvantaged revenue situation” (Wikipedia). We have a tremendous opportunity to use account data to understand which accounts we should invest our account based marketing efforts. And for good reason. link).
  • CONFLUENT FORMS  |  MONDAY, DECEMBER 10, 2012
    [Wikipedia] Develop a user-centric content strategy instead of worrying about SEO
    We find this exceedingly amusing, especially when we demonstrate that yes, our websites are being found for most of our major keywords ( we're #2 behind Wikipedia for "rfp" and "request for proposal"). We don't like talking about Search Engine Optimization (SEO), nor do we like focusing on it in any significant way as it's own service.
  • BIZNOLOGY  |  TUESDAY, MAY 27, 2014
    [Wikipedia] So what is native advertising?
    According to Wikipedia , “ Native advertising is an online advertising method in which the advertiser attempts to gain attention by providing content in the context of the user’s experience. I guess we can call it buzz advertising, if you will. The Native Matrix. Who is it written by? Editorial staff. Sales staff/. ad agency.
  • BIZNOLOGY  |  TUESDAY, JUNE 28, 2011
    [Wikipedia] How do you coordinate social media in a large organization?
    Image via Wikipedia. In my presentation on Sunday to the IEEE Board of Directors on organizational social media, I got a great question from a member of the board, "Our organization is not like the others that you've worked with. We have many local chapters that we can't order around. How can we work with them to succeed in social media?".
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, MAY 11, 2011
    [Wikipedia] Thought Leadership: Marketing Engineering Services with Technical Articles
    A “thought leader” in business jargon is an entity that is recognized for having innovative ideas (Source: Wikipedia). Are you an in-house marketer or a consultant tasked with promoting engineering services? Then you know very well that it is fundamentally different from marketing industrial and/or manufactured products. Moore
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Wikipedia] Why Your Brain Lets You Make Grammar Mistakes (Even If You Know Better)
    Dr. Tom Stafford, a cognitive psychologist at the University of Sheffield who studied Wikipedia edits to see what they reveal about how the brain processes language, told The Washington Post , "When you first start typing, you don't have any habits. Calling out other people's grammar mistakes has become a favorite internet pastime.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Wikipedia] What makes an effective knowledge worker? (Gurteen Knowledge)
    Books Amazon.com Books Wikipedia Collegiate Dictionary Collegiate Thesaurus Daypop Google Google Images Gurteen Hotbot HyperDictionary Translate to French Translate to German Translate to Italian Translate to Portuguese Translate to Spanish Yahoo. The Gurteen Knowledge Website. Altavista Amazon.co.uk Weblog Entry. Posted By David Gurteen.
  • BIZNOLOGY  |  WEDNESDAY, MAY 29, 2013
    [Wikipedia] 5 Essential Functions for Every B2B Website
    Photo credit: Wikipedia. “If If you don’t have a website, you don’t have a business.” By now, this maxim is well understood–and it is just as true for B2B businesses as for B2C ones, if not more so. But what kind of functionality does your B2B website really need? Here are five must-haves for every B2B website. .
  • WEBBIQUITY  |  TUESDAY, DECEMBER 6, 2016
    [Wikipedia] The 24 Best Visual Content Creation Tools
    Per Wikipedia, “Sightsmap is a sightseeing popularity heatmap overlaid on Google Maps, based on crowdsourcing: the number of Panoramio photos taken at each place in the world.” More than 90% of B2B marketers already use content marketing in some form, and spending on content marketing is projected to double by 2019. 1) Canva.
  • THE FORWARD OBSERVER  |  TUESDAY, JUNE 2, 2015
    [Wikipedia] What B2B Marketers Can Learn About Lead Generation From Costco
    According to Wikipedia , “information asymmetry deals with the study of decisions in transactions where one party has more or better information than the other.” Are you struggling to generate leads without creating content to attract them? You're doing it the hard way. Take a cue from Costco samples. Like a salesperson. Or a CEO. Price.
  • VIEWPOINT  |  MONDAY, DECEMBER 30, 2013
    [Wikipedia] Up, Down, Over and Out
    Now for "over and out" from Wikipedia Voice Procedure : Some words with specialized meanings are used in radio communication throughout the English-speaking world, and in international radio communication, where English is the lingua franca. Words are so powerful! Examples: The words "up", "down" and the phrase "over and out.".
  • BIZNOLOGY  |  TUESDAY, OCTOBER 22, 2013
    [Wikipedia] Google Hummingbird is eHarmony for Search
    Photo credit: Wikipedia. I am back in the dating pool and have really enjoyed hearing everyone’s war stories. ” Google feels the same way. It’s been hard to listen to Google get hurt again and again over the years, “oh, he’s not a bad guy, you just don’t know him like I do.” I know how it is.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 7, 2015
    [Wikipedia] Tools that help generate blogging ideas
    The tool instantly shows you popular search terms on Google, Wikipedia, Amazon, YouTube, Bing, Yahoo!, Every blogger knows the challenge of finding topics to write about. Today, this blog will share some tips and tools about where to find current topics and fuel ideas for writing. Quora. Quora is a well-known question and answer site. Soolve.
  • BIZNOLOGY  |  MONDAY, APRIL 9, 2012
    [Wikipedia] Tips for Next Gen Digital Marketing and PR Pros
    Photo credit: Wikipedia. What’s the future of digital media marketing and social public relations? What trends are we, as seasoned digital media marketers, seeing in the marketplace? What advice can we give the next generation of digital media marketing or PR pros for landing a job in digital marketing or communications? Content marketing.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 25, 2016
    [Wikipedia] Using Top-of-Funnel Content to Drive SEO Results
    Take into consideration other popular sources like Wikipedia. When thinking about the conversion funnel in relation to SEO, B2B marketers should aim to provide content that meets the needs of searchers no matter what phase of the buying process they are in. Finding the right balance is a key component of content marketing success. Google.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 8, 2011
    [Wikipedia] Weiner shows it's easy to screw up in social media
    Image via Wikipedia. And, no matter how much of an advocate you are of social media, the undeniable truth is that it is most definitely easier to make such a faux pax in social media than in other ways. There are several reasons why that's true. Social Media Marketing Anthony Weiner Facebook Social media Twitter Weiner
  • BIZNOLOGY  |  THURSDAY, JUNE 2, 2011
    [Wikipedia] My Interview with Webdagene in Oslo
    Image via Wikipedia. I'm looking forward to my trip to Oslo in September to appear at the Wegdagene conference , where I will be doing a keynote speech and a workshop on experimental marketing (aka Do It Wrong Quickly). The introduction is in Norwegian, but my part is in English, so check out my interview with Webdagene in Oslo.
  • BIZNOLOGY  |  MONDAY, MARCH 7, 2011
    [Wikipedia] Site search: Too many results and not enough
    Image via Wikipedia. I've been working with several clients recently in an area that gets very little love, yet is critical for your Web site: Your own site's search function. We love to talk about Google and search engine optimization, but most of us spend almost no time optimizing our own site search.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 15, 2015
    [Wikipedia] We could all learn a lot from Jeff Bullas
    April 3rd, 1974 our ranch house in Madison, Indiana was destroyed by an EF4 tornado (166 to 200 MPH winds) according to Wikipedia. Jeff Bullas is a great blogger who writes great articles like: 6 Simple Tips to Grow a Large Email List. Read more at [link]. He’s a top blogger and I’m a big fan of Jeff. Smoking. Yippee! Tornadoes.
  • B2BBLOGGERS  |  FRIDAY, NOVEMBER 19, 2010
    [Wikipedia] Experimentation Is The New Best Practice
    Take a look at this definition from Wikipedia , pay particular attention to the bolded text. Source: Wikipedia. Now that is not to say the tried and true methods of B2B marketing should be discarded, but more so that our thinking needs to advance well beyond the limits of today and into the new boundaries of tomorrow. Sign up.
  • BIZNOLOGY  |  MONDAY, JULY 8, 2013
    [Wikipedia] Why your social business platform doesn’t have 100% adoption
    Photo credit: Wikipedia. ” (Source: Wikipedia ). You did everything you could to spread the use of a social platform at your organization. Even worse, you may find that there are as many haters of the new platform as there are fans of it. If that is happening to you, you may be looking at the wrong target. On the contrary.
  • BIZNOLOGY  |  MONDAY, DECEMBER 31, 2012
    [Wikipedia] 5 Critical Roles that Need SEO Skills
    Photo credit: Wikipedia. Last month, I said that SEO is the top skill for digital marketers. This might seem outrageous to one who has not read that post. Even to those who have read it, it might seem controversial. Many people in my Twitter stream are calling SEO the bane of the web. Debunking the SEO Haters, Again. Product Owners.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 1, 2013
    [Wikipedia] No, SEO still isn’t dead
    Photo credit: Wikipedia. I am old enough to remember the Spanish dictator Francisco Franco. At the end of his life, there were endless reports of his courageous fight to remain alive. When, inevitably he did pass away, Saturday Night Live aired a news story about Francisco Franco’s'”valiant fight to remain dead.”
  • TONY ZAMBITO  |  FRIDAY, MARCH 25, 2011
    [Wikipedia] Four Challenges Market Research Faces Today
    Image via Wikipedia. Market research today finds itself in somewhat of a quandary. Mostly, it is a field that is trying to remain relevant amidst the sea of changes taking place in marketing and sales today in the new digital and buyer experience economy. What are the some of the challenges that face market research?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 17, 2016
    [Wikipedia] Highlights from SXSW 2016
    His latest company, Viv , is creating a global brain where we “teach it” like we would contribute to Wikipedia. His latest company, Viv, is creating a global brain where we “teach it” like we would contribute to Wikipedia. If you have never been to SXSW before, it is truly impossible to describe how epic this event is.
  • BIZNOLOGY  |  TUESDAY, JULY 28, 2015
    [Wikipedia] My online influencer research and engagement process
    So, my process is: set up SDL SM2, add all the keywords I have collected through going down a Wikipedia rabbit hole, let it go to parse, search, and churn. Gerris Corp , the latest iteration of my career, is a hybrid of personal billable hours and a collaboration with partners, professionals, and a global, decentralized staff. Really big.
  • BIZNOLOGY  |  THURSDAY, JULY 21, 2011
    [Wikipedia] Become a Twitter Power User
    Image via Wikipedia. Everyone is talking about Twitter, but can you do any real business with it? With all the choices of marketing tactics, does it really make sense to use Twitter? I did a Webinar that helps you take control of your Twitter image. Social Media Marketing Webinars Online Communities Social media Social network Twitter
  • MARKETRI  |  THURSDAY, MARCH 29, 2012
    [Wikipedia] Houzz: New Marketing Tool for the Building Construction and Design Industries
    Houzz has been called the "Wikipedia of interior and exterior design" by CNN and has one of the largest databases of home design ideas online. One of the most fun things about my job at Marketri is that I get to research and test out new social media and marketing tools. This is precisely what happened to me this week.
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Wikipedia] 10 LinkedIn Groups Every Entrepreneur Should Follow
    Terms like “globalization,” “marketing myopia,” and the “glass ceiling” have appeared first in HBR according to Wikipedia. There are at least three problems with this list. First, “entrepreneurship” is an extremely broad subject. Second, opinions are ubiquitous. Third, LinkedIn groups aren’t exactly scarce. 1) DM (Digital Marketing). Cheers!
  • MARKETING ACTION  |  FRIDAY, OCTOBER 31, 2014
    [Wikipedia] 31 Wicked Cool Benefits of Marketing Automation
    Vincent Price and Raven, source: Wikipedia. Traditional Cornish Jack-o-Lantern made from a turnip, source: Wikipedia. Hallowmas. All Souls’ Day. All Hollows Day. All Saints’ Day. All Hallows Eve. Samhain. Hallowe’en. In other words, it’s awesome. Let’s jump-start this broomstick. First, a Brief Walk through History. in SEO.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 31, 2013
    [Wikipedia] Are you a social media polymath?
    Photo credit: Wikipedia. Are you a one-trick pony? Are all of your conversations meta, meaning do you only discuss social media and social networks, the platforms and vehicles, rather than about content, narrative, story, experiences, expertise, and insight. Maybe you’re a polymath. Polymath (noun): a person of encyclopedic learning.
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 5, 2014
    [Wikipedia] Five Free Tools for Startups to Measure Impact of Online Videos
    Photo credit: Wikipedia) There are a lot of fancy tools which are being used by experts to track the progress of their video marketing campaigns. Video camera in action. Most of these tools are very costly (but worth the price!), but are an investment you don’t really need yet. The engagement report is also another treat for marketers.
  • BIZNOLOGY  |  MONDAY, MARCH 18, 2013
    [Wikipedia] Scraping vs. Aggregation: How To Share Others’ Content Fairly
    Photo credit: Wikipedia. For content marketers, the rules for what you can and cannot share are pretty murky, but there are some guidelines that should keep you out of trouble. What brought content marketing to mind as I read the article was the discussion of scraping. Another example cited in the SEO Book piece are newspapers. Attribution.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 31, 2012
    [Wikipedia] B2B Marketing Myth-busting, Redux
    Photo credit: Wikipedia. It’s always a good to examine what beliefs we are operating under–if we have false beliefs that are not examined, then we continue to act on them. B2B marketing is no different–what are the myths that we might believe that are possibly guiding our actions in the wrong direction? Myth No. Myth No.
  • SAZBEAN  |  WEDNESDAY, JANUARY 22, 2014
    [Wikipedia] Why Phone Calls Are Important to Email Marketing Metrics
    (Photo credit: Wikipedia) The point of marketing is to get the sale. Marketing often crosses channels — people will see a tv ad, and then check out a website — or see something on Facebook and decide to stop into a store. The same is true of email marketing — it often drives phone calls.
  • SAZBEAN  |  THURSDAY, MAY 16, 2013
    [Wikipedia] Google Wallet Makes It Easier than PayPal to Send Money
    Google Wallet Logo (Photo credit: Wikipedia) So far Google Wallet has been on the sideline. Well, it just got the call from the coach to check into the game. Google is rolling out integration between Gmail and Wallet which means that getting and sending money may soon be as easy as sending an email. What do you think? percent fee tacked on.
  • SAZBEAN  |  FRIDAY, JULY 1, 2011
    [Wikipedia] Digging in the Cache – Rick Rolling
    photo courtesy of Wikipedia ). Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history. What could be more fun than luring your friends to go to a website that’s completely different than what they expect to find? So, were you ever rickrolled? News & Notes
  • WRITTENT  |  WEDNESDAY, MAY 1, 2013
    [Wikipedia] 14 Blog Writing Tips for Creating SEO-Friendly Blog Posts
    Linking out to authoritative, trustworthy websites like Wikipedia, known thought leaders in the field, or any domain ending in.edu or.gov creates a better user experience and shows search engines you truly want to help searchers. After all, if you’re not getting traffic, you’re not getting engaged readers or leads, either. Publish Regularly.
  • SYNECORE  |  WEDNESDAY, DECEMBER 12, 2012
    [Wikipedia] Case Study: Using Integrated Digital Marketing to Sell Old Books
    Heck, Strand even has a Wikipedia page. Sometimes cutting-edge marketing is found in the unlikeliest of places. This past weekend, CNN Money ran a story about Strand Bookstore , located in the East Village of NYC. Curious, I checked out the company’s online profile and was duly impressed. VISUAL AND INTERACTIVE. Pretty slick. Nice touch.
  • B2B MARKETING INSIDER  |  SUNDAY, JUNE 21, 2015
    [Wikipedia] The Two Types Of Brands (And The Entrepreneurs Behind Them)
    A gold medal with olympic rings and maple leaf (Photo credit: Wikipedia). Recently, I was having a discussion with branding expert David Brier on the sometimes questionable state of brands today. He laughingly mentioned a client who recently asked, “How did you know? You must have time traveled to know what we’d need.”. It’s About Time.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 1, 2013
    [Wikipedia] Playing the online reputation shell game
    “Misdirection is a form of deception in which the attention of an audience is focused on one thing in order to distract its attention from another,” according to Wikipedia; and, according to the Wiktionary, redirection is “the automated process of taking a user to a location other than the one selected.” Body doubles!
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 26, 2011
    [Wikipedia] The Real Truth About Mexico
    Here’s an update, as reported on Wikipedia: The economy of Mexico is the 11th largest in the world. At the time of publishing my last post about the dangers of living in Mexico , the drug wars and gun laws, I had no idea if such thoughts interest my readers. Violence touches the lives of many everywhere. Crime in Mexico. Digg this!
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 8, 2012
    [Wikipedia] Why Every Social Media Team Needs Millennials AND Boomers
    Photo credit: Wikipedia. I left for vacation right when the blogosphere was going nuts about Cathryn Sloane’s article in NextGen Journal: Why Every Social Media Manager Should Be Under 25. That’s right. Dad said no Facebooking or texting while on vacation. NO TWITTER!! So, now I have the wraps off. What about what Cathryn actually said?
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 17, 2012
    [Wikipedia] 9 Google Analytics metrics every marketer should know
    Photo credit: Wikipedia. The GPS for a website and any brand’s online effort is Google Analytics. If you have a website and don’t regularly review analytics, it’s the same as getting into a car to drive someplace without knowing where you’re going. Google made available sophisticated analytic software for free.
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