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  • BIZNOLOGY  |  TUESDAY, JANUARY 13, 2015
    [Wikipedia] You’re doing a terrible job with search and social
    So, it’s time to evolve your own personal Encyclopaedia Britannica into your own personal Wikipedia.  It might not turn your second-tier site into a top-tier overnight but it’ll surely be the kind of revision that will fuel your online commitment for at least the next 18-months to two years, as far a Google goes. Want some proof?
  • BIZNOLOGY  |  THURSDAY, MAY 3, 2012
    [Wikipedia] Specialization is Scary but Required for Digital Marketing
    Photo credit: Wikipedia. have been talking a lot about differentiation being critical for successful digital marketing. On Monday, I gave a differentiation example for large companies and on Wednesday I gave an example of a small company needing to differentiate. And that’s just plain scary. Very few of us are running at capacity.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 24, 2013
    [Wikipedia] 3 Tips to Help Content Marketers Understand Sales Cycles
    Photo credit: Wikipedia. Content marketing takes time and effort. When marketers don’t see results, determining the return on investment isn’t easy. If you’re constantly struggling with your business blog and exasperated with the lack of qualified leads, you may be missing key points in your content strategy. Mid-market.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 5, 2011
    [Wikipedia] 11 Tweet-Friendly Takeaways from Eloqua’s Grande Guides
    Wikipedia’s landing page sees 5.5 million edits to Wikipedia articles… per month!” by Andrew Moravick | Tweet this. We said “ lists are dead ,” but the convenience of sharing information in “Five Fast Facts,” or “Eight Exciting Excerpts,” is rather hard to quit. link]. link]. link]. The avg. sales cycle is 22% longer than 5 years ago.”
  • WEBBIQUITY  |  FRIDAY, MARCH 30, 2012
    [Wikipedia] How (and Why) to Map Your Company’s Digital Landscape
    Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. But “use” and “success” are two different things.
  • BIZNOLOGY  |  FRIDAY, MARCH 15, 2013
    [Wikipedia] Listening Online Isn’t A Lost Art, You Must Find It
    Photo credit: Wikipedia. If you are even a casual reader of my posts here at Biznology you will see that one of my hobbies is to observe what might called the “conventional wisdom” of the Internet space and then call b t on it if I think it’s a fair assessment. Of course, I say fortunately for me. It’s simple.
  • BIZNOLOGY  |  MONDAY, APRIL 9, 2012
    [Wikipedia] Tips for Next Gen Digital Marketing and PR Pros
    Photo credit: Wikipedia. What’s the future of digital media marketing and social public relations? What trends are we, as seasoned digital media marketers, seeing in the marketplace? What advice can we give the next generation of digital media marketing or PR pros for landing a job in digital marketing or communications? It’s One final tip.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 23, 2013
    [Wikipedia] New developments in B2B marketing list acquisition
    Photo credit: Wikipedia. To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets.  Marketers can find just about every target company, title and job function they need from traditional list suppliers. Let’s look at what’s new in B2B lists these days.
  • BIZNOLOGY  |  FRIDAY, AUGUST 17, 2012
    [Wikipedia] Do you have enough pages in the search index?
    Photo credit: Wikipedia. In some ways, you  never have enough pages in the search index, because every extra page that sneaks in there is a lottery ticket in the search sweepstakes–you’ve got to be in it to win it. So, the more pages you have in the search index, the more chances you have to be found. million pages on Google.
  • TRADESMEN INSIGHTS  |  THURSDAY, JANUARY 19, 2012
    [Wikipedia] What Are You Doing to Drive Traffic to Your Blog?
    Publish your posts on Wikipedia. Your blog should be the centerpiece of your marketing efforts, so it stands to reason that you need to promote as much traffic to it as you can. recently read a post on Problogger from Blogstash that outlined 65 ways to improve your traffic. Guest posts, there are certainly others in your space.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 6, 2012
    [Wikipedia] Optimizing your site information architecture (IA) for Panda
    Photo credit: Wikipedia. Last time I wrote about cleaning house and freeing up Google’s index for your best content. That’s a great antidote to Panda’s negative ranking factors that punish cluttered websites. But sometimes it’s not that easy to retire pages. How to build an IA using keyword research. Conclusion.
  • BIZNOLOGY  |  THURSDAY, APRIL 9, 2015
    [Wikipedia] Digital Transformation: the need for buzzwords
    As usual, Wikipedia does have a somewhat decent definition for it: Digital transformation refers to the changes associated with the application of digital technology in all aspects of human society. This is the first of blog post series covering the much discussed topic of Digital Transformation. digital literacy ? digital transformation.
  • SAZBEAN  |  FRIDAY, AUGUST 19, 2011
    [Wikipedia] Digging in the Cache – OK Go
    Read more at Wikipedia. Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history. While OK Go, a band originally from Chicago, has been around since 1998, they are probably best known for their elaborately choreographed dance on treadmills for their song “Here It Goes Again&#.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 17, 2012
    [Wikipedia] 9 Google Analytics metrics every marketer should know
    Photo credit: Wikipedia. The GPS for a website and any brand’s online effort is Google Analytics. If you have a website and don’t regularly review analytics, it’s the same as getting into a car to drive someplace without knowing where you’re going. Google made available sophisticated analytic software for free.
  • BIZNOLOGY  |  THURSDAY, JULY 5, 2012
    [Wikipedia] How Performance Marketing Accelerates B-to-B Prospecting
    Photo credit: Wikipedia. Every time you turn around, a new “performance marketing” opportunity turns up for B-to-B marketers.  What a treasure trove!  And on the face of it, a real boon, because you only pay when your prospect takes the action you’re looking for—the click, the download, the purchase, whatever.  Pay per lead.
  • THE FORWARD OBSERVER  |  WEDNESDAY, MAY 28, 2014
    [Wikipedia] Inbound Marketing vs. Outbound Marketing: Magnet vs. Megaphone
    Here’s how Wikipedia defines it: Inbound marketing is promoting a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to bring customers in closer to the brand, where they want to be. Photo Credit: Wikipedia , Megaphone/Magnet: HubSpot
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 16, 2013
    [Wikipedia] How to overcome the “I’m not an expert” fear
    ’ According to Wikipedia an expert is “ A person who has a comprehensive and authoritative knowledge of or skill in a particular area.”  By {grow} Community Member Sarah Santacroce. When I speak to my clients about the benefits of blogging, I often get a pair of big, frightened eyes looking at me. Reframing the discussion.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Wikipedia] 50 of the Most Dependable Web Resources for University Students | Educhoices.org
    The site looks almost exactly like Wikipedia, but there is a difference between the two: Scholarpedia can be cited in research papers. Current style options include MLA, Chicago/Turabian, APA and Wikipedia. Knowing where to turn for facts, handy web apps and other types of resources can make student life a lot easier. Copyright.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 30, 2011
    [Wikipedia] Testing for B-to-B Marketers: How hard is it?
    Image via Wikipedia. B-to-B marketers are often guilty of laziness when it comes to testing their communications, whether it’s testing the copy approach, the layout, the offer or the target audience.  Which is a shame, because we really have no idea which motivational offer is going to work better with this audience.
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 8, 2013
    [Wikipedia] Content Marketing Focus: Lessons from Steve Allen
    Here’s what Wikipedia reports: Allen’s first television experience had come in 1949 when he answered an ad for a TV announcer for professional wrestling. Having a hard time staying focused on your business content marketing ? Focus-schmocus. Sometimes you start off doing one thing and end up an expert at something else.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 28, 2015
    [Wikipedia] 4 Promotion Strategies Used by the Best Business Bloggers
    Wikipedia defines Influencer marketing as a form of marketing in which focus is placed on specific key individuals (or types of individuals) rather than the target market as a whole. Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. For example: ?80% 44% of business bloggers have more than two blogs.
  • BIZNOLOGY  |  MONDAY, DECEMBER 31, 2012
    [Wikipedia] 5 Critical Roles that Need SEO Skills
    Photo credit: Wikipedia. Last month, I said that SEO is the top skill for digital marketers. This might seem outrageous to one who has not read that post. Even to those who have read it, it might seem controversial. Many people in my Twitter stream are calling SEO the bane of the web. Debunking the SEO Haters, Again. Product Owners.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, OCTOBER 3, 2012
    [Wikipedia] Brand Storytelling: Why Your Employees Should Tell Your Story
    brand’s story isn’t just filler for its Wikipedia page; it is a powerful marketing tool. Responsibility for a brand goes beyond the marketing department—it’s everyone’s job. You cannot stifle branding by slotting it into the same outdated organizational paradigms. Of course, the best journeys don’t simply stop at a single destination.
  • WRITING ON THE WEB  |  FRIDAY, SEPTEMBER 16, 2011
    [Wikipedia] Edit Your Content: 12 Things NOT to Miss
    always link to a person’s name (to a page on the web where you can learn more about them), to a book, or to a Wikipedia definition when useful. Here’s a checklist for editing your blog content before you publish. She not only corrects errors, but evaluates for clarity and flow. Here’s what I look for: Language. 1. What else?
  • BIZNOLOGY  |  MONDAY, AUGUST 19, 2013
    [Wikipedia] Mobile App vs Mobile Website? What’s better for you? 14 decision makers
    Photo credit: Wikipedia. The numbers show marketers are rushing into mobile. The numbers also indicate they are leaping before they look. So, So, if you want to know what’s better for your business: Mobile App or Mobile Website? Forget the tactics, buzzwords and lingo; focus on the needs of your business. Mobile App or Mobile Website? Here
  • THE FORWARD OBSERVER  |  MONDAY, AUGUST 25, 2014
    [Wikipedia] Why Website Optimization Trumps Search Engine Optimization
    According to Wikipedia “ Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine''s "natural" or un-paid ("organic") search results.”. Here’s how to do it. The terms search engine optimization and website optimization are often used interchangeably. But they are different.
  • BIZNOLOGY  |  FRIDAY, MAY 11, 2012
    [Wikipedia] Internet Industry Diversions Slow the Pace of Your Progress
    Photo credit: Wikipedia. If you try to keep up with the Internet and social media marketing industry throughout the week, you already know that there is too much information for people to ingest let alone digest (that is unless you don’t have a job or a family or hobbies or a life in general). As for the C-suite shenanigans. Face it.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 20, 2013
    [Wikipedia] Do we care if web content is “above the fold”?
    Photo credit: Wikipedia. This would be the biggest story of the day that would be eye grabbing in hopes of selling more papers. So Al Gore (or maybe it was Sirgey Brin) decided that things at the top of a web page are of more importance than items lower down, and this has been a topic of debate ever since. The Fold Rush.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Wikipedia] Seth's Blog: How to read a business book
    Seth at Wikipedia. Seths Blog. Seth Godins riffs on marketing, respect, and the ways ideas spread. For More Seth check out these links: Subscribe. Back to the home page for this blog. Check out Seths books. Visit the archives more than 2,500 posts). Seth on Squidoo. Dont Miss a Thing Free Updates by Email. Enter your email address. preview.
  • SYNECORE  |  TUESDAY, FEBRUARY 10, 2015
    [Wikipedia] 4 Problems Solved by Responsive Design
    Responsive Web Design (RWD) is “an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop monitors to mobile phones to tablets),” according to Wikipedia.
  • BIZNOLOGY  |  FRIDAY, MAY 25, 2012
    [Wikipedia] 5 Tips to Get Your Online Marketing Ready for Swimsuit Season
    Photo credit: Wikipedia. What does summertime have to do with your waistline and your business? Well, if your business is at all seasonal, you’re gearing up for summer traffic peaks or slower demand as people go on holiday. What do I mean? Well, Well, read on to see 5 tips to get your business ready for swimsuit season. Accessorize.
  • SAZBEAN  |  TUESDAY, MAY 21, 2013
    [Wikipedia] Marketers’ Top Questions on Social Media
    – 90% What are the best ways to engage my audience with social media? – 88% How do I measure the return on my social media investment? – 87% What are the best social management tools? – 84% How do I create a social strategy? Also, what works for one company, may not work for another, but sharing can lead to new ideas.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 20, 2012
    [Wikipedia] The Biggest 2013 Digital Marketing Trend No One’s Talking About
    Photo credit: Wikipedia. As the year winds down, many of us have been highlighting the top trends for 2013. For some reason, while trends can be interesting at any time of year, when the end of the year is within hailing distance, we somehow ratchet up the trend analysis–that’s a trend you can count on every December. What is it?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 1, 2012
    [Wikipedia] New insights on the future of search, privacy and the inevitability of social media
    Are you going to be satisfied living a Wikipedia life or will you seek to lead life that is based on something that is true?” Last week I had the honor of attending a “B2B Marketing Huddle” in London organized by Kerry Bridge , Neville Hobson , and Simon Hughes. ”  How can any company block the social web today?”
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 12, 2014
    [Wikipedia] The Untapped Opportunities for B2B eCommerce
    Grainger branch 2915 Boardwalk Ann Arbor Michigan 48104-6765 (Photo credit: Wikipedia) The viability of consumer eCommerce is a no-brainer. What’s often forgotten is B2B (business to business) eCommerce, but sites like Amazon.com are starting to fill the gaps left by others. Manufacturers are selling directly to consumers.
  • SAZBEAN  |  THURSDAY, MARCH 8, 2012
    [Wikipedia] 8 Marketing Experts Discuss Social Media Surprises & Planning for 2012
    Image via Wikipedia. I am proud & humble to be among such rock stars. My surprise with mobile in 2011 wasn’t just that people were using their phones more often, we’ve known that for awhile, but that there was such an explosive growth in the use of smartphones and tablets. Industry Experts on Social Media. News & Notes
  • SAZBEAN  |  FRIDAY, JUNE 17, 2011
    [Wikipedia] Digging in the Cache – Diet Coke & Mentos
    MythBusters even did a show on what was causing the geyser effect and whether the stunts pulled off by EepyBird were possible: According to Wikipedia : When the candies come into contact with the liquid, a reaction causes the formation of foam at a rapid rate. This week: Diet Coke & Mentos! “Who cares?&# , you say? News & Note
  • SAZBEAN  |  WEDNESDAY, JANUARY 22, 2014
    [Wikipedia] Why Phone Calls Are Important to Email Marketing Metrics
    (Photo credit: Wikipedia) The point of marketing is to get the sale. Marketing often crosses channels — people will see a tv ad, and then check out a website — or see something on Facebook and decide to stop into a store. The same is true of email marketing — it often drives phone calls.
  • SAZBEAN  |  THURSDAY, MAY 16, 2013
    [Wikipedia] Google Wallet Makes It Easier than PayPal to Send Money
    Google Wallet Logo (Photo credit: Wikipedia) So far Google Wallet has been on the sideline. Well, it just got the call from the coach to check into the game. Google is rolling out integration between Gmail and Wallet which means that getting and sending money may soon be as easy as sending an email. What do you think? percent fee tacked on.
  • SAVVY B2B MARKETING  |  THURSDAY, JANUARY 7, 2010
    [Wikipedia] When Viruses Really Make You Sick
    For any of you out there who blog yourselves, you probably know what a pain it is to weed through SPAM comments and delete them on a regular basis. The Savvy blog recently fell victim to two separate attacks from the same website. Each time the SPAMmer left over 300 comments on our blog. But the latest attack did get me thinking.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 26, 2014
    [Wikipedia] Getting ready for mobile customers, search, and business
    (Photo credit: Wikipedia). The numbers are in. Mobile is frickin’ huge: Facebook COO Sheryl Sandberg recently told CNBC that in 2013 people spent more time on mobile than watching TV , the first time that’s ever happened. HSN (Home Shopping Network’s parent company) reported 59% growth in mobile sales. How huge? Again: ugh.
  • PAUL GILLIN  |  TUESDAY, SEPTEMBER 6, 2011
    [Wikipedia] The Trouble with Klout
    Both are sought-after speakers and the subject of extensive Wikipedia articles. Estimating influence is a delicate balance of art and science. People are drawn to quantitative methods because scores are easy to understand. The downside of reducing influence to a number, though, is oversimplification. The more I look at it, the less I like it.
  • BUYEROLOGY  |  MONDAY, JANUARY 30, 2012
    [Wikipedia] Predictive Buyer Modeling Is Changing the Future of B2B
    Image via Wikipedia. would not be surprised today if a group of B2B executives said they were using fortune tellers to peer into a crystal ball to make predictions about the future.  The ability to make decisions based on predictions is becoming an essential attribute for B2B executives.  Emphasis on modeling buyer behavior. Related articles.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, JUNE 7, 2013
    [Wikipedia] Build a Highly Targeted Prospect List Using LinkedIn
    started by building a global prospect list merging data I’d gathered from Jigsaw, InfoUSA/Canada, Wikipedia, and associations. Stuart Armstrong faced a big challenge. He needed to get his company into as many decisions as humanly possible -- and he was starting from scratch. Since only CFOs could approve these deals, that’s where we focused.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 1, 2013
    [Wikipedia] Playing the online reputation shell game
    “Misdirection is a form of deception in which the attention of an audience is focused on one thing in order to distract its attention from another,” according to Wikipedia; and, according to the Wiktionary, redirection is “the automated process of taking a user to a location other than the one selected.” Body doubles!
  • BUYEROLOGY  |  SUNDAY, MARCH 4, 2012
    [Wikipedia] 3 Ways To Connect With Today’s B2B Buyers
    Image via Wikipedia. This is part 4 of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers. Connecting with today’s B2B buyers is on the minds of most CEO’s and their teams today.  Focus On The Total Brand and Buyer Experience.
  • BIZNOLOGY  |  MONDAY, JUNE 25, 2012
    [Wikipedia] Are Keywords Market-Shares?
    Photo credit: Wikipedia. The Internet offers so many opportunities to mathematically create world-views that can help us make marketing decisions on expected sales and where they’d be coming from. I’ve often told clients using my SEO services that the number of keywords they’d use in their websites would influence sales volume.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Wikipedia] Are You Promoting Yourself as a Digital Marketer?
    Dan Schawbel, author and public speaker (Photo credit: Wikipedia). mean that they are seriously working at far below what they are capable of–or they have not been working for months on end. One of the things that I tell them to do is to Promote Yourself , which is the title of Dan Schawbel’s new book. Think about it.
  • THE FORWARD OBSERVER  |  TUESDAY, DECEMBER 24, 2013
    [Wikipedia] How B2B Marketers Can Use Social Proof To Bag More Leads
    This effect is prominent in ambiguous social situations where people are unable to determine the appropriate mode of behavior, and is driven by the assumption that surrounding people possess more knowledge about the situation." – WIKIPEDIA. Artillery B2B Marketing Blog > The Forward Observer. Here''s how your social proof can take flight.
  • BIZNOLOGY  |  FRIDAY, MARCH 1, 2013
    [Wikipedia] Is Social Media Security Out of Your Hands?
    Photo credit: Wikipedia. read an interesting article from the New York Times this week. It was about the problem of social media accounts being hacked and hijacked and something bad happening to a brand. Before Before we get started though. happened on it, really thinks this hurt the brand I suggest you reassess. But back to this NYT article.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 31, 2012
    [Wikipedia] B2B Marketing Myth-busting, Redux
    Photo credit: Wikipedia. It’s always a good to examine what beliefs we are operating under–if we have false beliefs that are not examined, then we continue to act on them. B2B marketing is no different–what are the myths that we might believe that are possibly guiding our actions in the wrong direction? Wrong.  The result? 
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 2, 2012
    [Wikipedia] Our Really Fun Project – Telling Prospective Employers “Thanks, but no thanks”
    According to Wikipedia, “Crossing the Rubicon” means passing the point of no return, and it refers to Julius Caesar and his army crossing a river named Rubicon in 49 AD. Find New Customers crossed the Rubicon recently. As it was illegal to cross the river, it was an act of insurrection.). It’s dead. No thank you.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 22, 2013
    [Wikipedia] What Makes REAL Buyer Personas? Beware of Pretenders developing Buyer Personas
    First, check out the Wikipedia page of Alan Cooper. Beware of Pretenders developing Buyer Personas. Recently I was contacted by the new Chief Marketing Officer at a past client of mine. I had proposed developing buyer personas for them. link]  who is considered the founder and author of persona driven solutions and design. What do you think?
  • LEAD VIEWS  |  WEDNESDAY, APRIL 27, 2011
    [Wikipedia] 4 Proven Ways For Generating Business Leads On LinkedIn
    where it found that, of all the social networking sites, LinkedIn along with Wikipedia was the most effective in sending leads or enterprise visitors to B2B company websites. The growth of social media coincides with the emergence of a more informed, involved and evolved buyer. You can find the detailed report here – [link].
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 4, 2011
    [Wikipedia] The Importance of Leadership and Fresh Thinking
    From Wikipedia: The Japanese people had been told they were invulnerable … An attack on the Japanese homeland would cause confusion in the minds of the Japanese people and sow doubt about the reliability of their leaders. B2B Lead Generation : Strong Leadership is Needed. Here’s a lesson in leadership. Franklin D. Why not?
  • BIZNOLOGY  |  FRIDAY, MARCH 7, 2014
    [Wikipedia] Five tips for using email as a lead generating machine
    (Photo credit: Wikipedia). As marketing tools go, email is definitely not “sexy” anymore the way social media is now. That doesn’t mean that email marketing isn’t worthwhile though. Done right, it can still be a powerful tool for lead generation. Leads are the metric that marketers live and die on because leads mean money. Nail the landing.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 15, 2014
    [Wikipedia] Matching Marketing Technology to Business Strategy: A Starting Framework
    Wikipedia tells me that strategy maps are obsolete but I still find them useful. As you may know, I’m working with Scott Brinker of Chief Martech blog fame and Third Door Media on the MarTech marketing technology conference set for August 19-20 in Boston.* Bluff called. So, where to begin? crickets] I think the answer is no, for two reasons.
  • HUBSPOT  |  THURSDAY, JANUARY 1, 2015
    [Wikipedia] How to Find Accurate and Compelling Data
    If you come across an interesting data set on Wikipedia or in a magazine article, track down the original data. friends don’t let friends cite Wikipedia. No matter your message, including data to support your claims enhances the validity and impact of whatever you are communicating -- but only if your data comes from a reliable source.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 16, 2013
    [Wikipedia] 3 Aspects to Consider for a Useful Guest Blogging Link
    Photo credit: Wikipedia. In the world of marketing, it’s all about return on investment (ROI) and getting the most out of your marketing efforts. This is no different in the world of online marketing and search engine optimization (SEO). The Website Linking to You. Two of the main factors are relevancy and audience engagement.
  • ENGAGE  |  WEDNESDAY, JUNE 22, 2011
    [Wikipedia] How to Starve Ideas to Death
    My friend Wikipedia explains: The article describes a situation in which multiple individuals, acting independently, and solely and rationally consulting their own self-interest, will ultimately deplete a shared limited resource even when it is clear that it is not in anyone’s long-term interest for this to happen. Everyone is smiling.
  • THINK PENNY PACKER  |  FRIDAY, OCTOBER 21, 2011
    [Wikipedia] White Papers and the Buying Cycle
    Wikipedia defines a white paper as an “authoritative report or guide that helps solve a problem…often used to generate sales leads, establish thought leadership, make a business case, or educate customers, channel partners, or investors.” Content Marketing Thought Leadership Marketing
  • VIEWPOINT  |  THURSDAY, JULY 21, 2011
    [Wikipedia] Outbound vs. Inbound: The Risk Management Issue in the Complex Sale
    Companies providing complex, high-investment solutions are facing a significant risk management issue in light of Sirius Decisions and others finding that B2B buyers are self-educating and moving through as much as 70% of the sales funnel before connecting with sales. SQLs and closed deals) at risk. Executive work styles and late adopters.
  • WRITING ON THE WEB  |  MONDAY, MARCH 7, 2011
    [Wikipedia] 8 Blog SEO Tips for Top Search Results
    Link to definitions on Wikipedia of the most important keywords whenever you can. What are the most important SEO tips for your blog to get good search results? It may be easier than you think to start getting onto the first page for keyword searches. Once I get a Scribe score of 100%, I can pull the publishing trigger with full confidence.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JULY 1, 2008
    [Wikipedia] KCNN: Principles Module
    We offer offers insights from a fact-checker for the Atlantic magazine, a talk with Wikipedia founder Jimmy Wales, a proposal for updating breaking news in a different way, and more. This Web site is an initiative of J-Lab: The Institute for Interactive Journalism. J-Lab. J-New Voices. Learning. | --> Get J-Flash newsletter. | RSS Feed.
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 5, 2013
    [Wikipedia] Why Your Rant is Not Right for Social Media
    In the end one of the men got fired from his job, the woman got fired and her company, which provides email service to customers, was subject to a denial-of-service attack in which attackers typically “ saturate the {company’s server] with external communications requests ” (Wikipedia) to block legitimate customer transactions.
  • BIZNOLOGY  |  TUESDAY, MARCH 27, 2012
    [Wikipedia] Answers to Your Google+ for Business Questions, Part 1
    Google plus one (Photo credit: Wikipedia). There were so many great questions that were asked in chat during my recent webinar, Google+ for Business , that I broke them into parts.  Here’s part 1 and I hope I have answered your questions. And than you for attending as well as reading now. Q: Can we download the presentation?
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 15, 2012
    [Wikipedia] Blogging 101
    Image via Wikipedia. Yesterday, I gave a Biznology Webinar called, “Blogging 101,” that covered the basics of starting and maintaining a blog.  Are you thinking about writing a blog for your company, but don’t know where to start?  Do you have what it takes to stick with it and create good content? 
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, MARCH 28, 2012
    [Wikipedia] Analysis and Visualization: “Fifteen Minutes Can Save You …”
    Per Wikipedia, this is originally attributed to SCUBA divers, who check each others’ equipment prior to a dive. Vida Tamoshunas. The GEICO commercials came to mind as a perfect metaphor. If you can save 15% on insurance in 15 minutes, then why not improve your analysis by 15% in 15 minutes? What can you do in 15 minutes?
  • BIZNOLOGY  |  TUESDAY, DECEMBER 20, 2011
    [Wikipedia] Christmas is a perfect time to create havoc online
    Image via Wikipedia. If you want to tar and feather your sworn enemy online using social media, now’s the perfect time to do it! Blog, tweet, and Facebook your slander or meritless accusaton; make a chastizing video, post it, promote it, and kick it to viral! Turn it up to 11! If Suckers! From now until some time in January.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 8, 2014
    [Wikipedia] That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014
    If you search “e-mail” in Wikipedia, it redirects to the correct spelling: email. Big Data:   “A collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications” (Wikipedia). Ready? Here we go. 1. Email, NOT e-mail.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 27, 2013
    [Wikipedia] B2B prospecting data just keeps getting better
    (Photo credit: Wikipedia). The most reliable and scalable approach to finding new B2B customers is outbound communications–whether one is using mail, phone, or email, or using rented or purchased lists.  Seven vendors participated, giving us a nice range of data sources, including both compiled lists and response lists.
  • BIZNOLOGY  |  WEDNESDAY, MAY 29, 2013
    [Wikipedia] 5 Essential Functions for Every B2B Website
    Photo credit: Wikipedia. “If you don’t have a website, you don’t have a business.”   By now, this maxim is well understood–and it is just as true for B2B businesses as for B2C ones, if not more so.  But what kind of functionality does your B2B website really need?  Here are five must-haves for every B2B website. . Community.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Wikipedia] Which country search index is your page in?
    Photo credit: Wikipedia. People love to talk about whether you Web page is in the search index.  The search index. Like there’s  one. If only it were that easy. First off, there is at least one search index for every search engine, so Bing has one, Google has one, and so does every search engine in every country around the world.
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 4, 2013
    [Wikipedia] The Fixed vs. Growth Mindset – to Which Do You Believe?
    Let’s look at what Wikipedia says about Relationships and Personal Change: Relationships. Do you believe that change is possible or do you believe that, no matter how hard one tries, change is impossible? The Fixed Mindset or. Growth Mindset? Mindset: The New Psychology of Success  was written by  Carol S. Personal Change.
  • B2BBLOGGERS  |  FRIDAY, NOVEMBER 19, 2010
    [Wikipedia] Experimentation Is The New Best Practice
    Take a look at this definition from Wikipedia , pay particular attention to the bolded text. Source: Wikipedia. It is the environment in which you apply the principles that is evolving. The B2B marketing trend that I cover in this article has more to do with your personal approach to marketing than a new technology or B2B social media.
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 5, 2014
    [Wikipedia] Five Free Tools for Startups to Measure Impact of Online Videos
    Photo credit: Wikipedia) There are a lot of fancy tools which are being used by experts to track the progress of their video marketing campaigns. Video camera in action. Most of these tools are very costly (but worth the price!), but are an investment you don’t really need yet. The engagement report is also another treat for marketers.
  • BUYEROLOGY  |  TUESDAY, MAY 11, 2010
    [Wikipedia] Understanding Buyer’s Goal Orientation Key to Understanding Why Buyers Buy
    Image via Wikipedia. The concept of goals has been around for centuries.  Humans   Humans have endeavored to achieve goals for a variety of mundane pursuits to noble purposes.    Here is what Aristotle had to say over 2,000 years ago: “All men seek a goal—success or happiness.    - Aristotle.
  • BUYEROLOGY  |  THURSDAY, NOVEMBER 10, 2011
    [Wikipedia] Buyerology Trend: Think Experience Creation Versus Content Creation
    Image via Wikipedia. This is the first of a series of articles planned on looking at buyer trends that will influence marketing and sales in the near and foreseeable future.    This article looks at how buyers are seeking experiences and the new role of the C-Suite as experience creators. Buyer Trend: Overwhelmed By Content.
  • BUYEROLOGY  |  THURSDAY, MAY 5, 2011
    [Wikipedia] Turn B2B Buying Into a Social Experience
    Image via Wikipedia. B2B marketing and sales has lived in a neat framework centered on the purchase transaction.    In some industries and marketplaces, this purchase transaction has been fairly straight forward.    That is, until now.  What is going on today is B2B buyers are expecting more social experiences. 
  • BIZNOLOGY  |  MONDAY, FEBRUARY 17, 2014
    [Wikipedia] Hindsight 20/20 Series: 4. Your social business platform as a shopping mall
    Boxing Day at Eaton Center (Photo credit: Wikipedia). Wikis: they showed the potential behind a more “social” model of authorship, and Wikipedia is still proof that the model can be very effective under ideal conditions. Most of them never enjoyed the sustained success of Wikipedia in the corporate world.
  • BIZNOLOGY  |  MONDAY, OCTOBER 8, 2012
    [Wikipedia] 7 Tips for Getting More Local Website Traffic
    Photo credit: Wikipedia. Establishing a strong web presence is a challenge that every business owner faces. For small businesses in particular, generating local traffic is key. Before you start any website project, you need a reliable place to host it. Without this, your site is likely to go down without warning.
  • BIZNOLOGY  |  MONDAY, JULY 8, 2013
    [Wikipedia] Why your social business platform doesn’t have 100% adoption
    Photo credit: Wikipedia. ” (Source: Wikipedia ). You did everything you could to spread the use of a social platform at your organization. Even worse, you may find that there are as many haters of the new platform as there are fans of it. If that is happening to you, you may be looking at the wrong target. On the contrary.
  • BIZNOLOGY  |  WEDNESDAY, JULY 24, 2013
    [Wikipedia] Wake up to the Internet of Things
    Photo credit: Wikipedia. There is a great deal of talk about the Internet of things and how it will create an unimaginable number of connections between everyday devices. How will this explosion of connectivity change our businesses and social institutions? We see this everywhere. Privacy, for all practical purposes, is gone. Scary? Absurd?
  • BIZNOLOGY  |  TUESDAY, JUNE 7, 2011
    [Wikipedia] Can Congressman Weiner teach us about social media?
    Image via Wikipedia. Many readers of this blog hail from outside the U.S., and you might be (blessedly) unaware of the controversy surrounding long-time Congressman Anthony Weiner, who has been caught sending lewd photos of himself on Twitter and other digital means to women who are not his wife. And he does have a wife.)
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 19, 2012
    [Wikipedia] Social software adoption: Riding the hype curve
    Technologists working with innovation are very familiar with Gartner’s hype cycle framework and its most known artifact, the hype curve: Gartner Research’s Hype Cycle diagram (Photo credit: Wikipedia). Photo credit: the_exploratorium. And when will such claims pay off, if at all? ″ years. Michael E.
  • SAZBEAN  |  FRIDAY, JANUARY 28, 2011
    [Wikipedia] Thoughts on the History of Social Networking [Infographic]
    From wikipedia : “The first message on the ARPANET was sent by UCLA student programmer Charley Kline, at 10:30 p.m, on October 29, 1969.&# Digital social networking started the day that two computers could communicate with each other and send messages between people. Via: Online Schools What do you think? News & Notes
  • PAUL GILLIN  |  SUNDAY, MARCH 17, 2013
    [Wikipedia] Unfair Rap on Gates
    Photo credit: Wikipedia). Bill Gates at the World Economic Forum ,2007. Bill Gates is getting bashed over comments he made that are critical of capitalism, and I think he’s getting a bad rap. For one thing, Gates didn’t trash capitalism in general. Microsoft was his way to make the Foundation real. Related articles.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 19, 2013
    [Wikipedia] Are Marketers Considering Learning Styles?
    Photo credit: Wikipedia). Educators are constantly talking about learning styles. Some people are auditory. Others are kinesthetic. As a marketer, are you thinking about the learning style of your audience? thought about this recently when I was looking for a quiet place. “Why would that matter?” ” you might ask.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SUNDAY, JULY 27, 2008
    [Wikipedia] Cognitive Flexibilty Theory, Hypertext, and the Post-Gutenberg Mind: Rand Spiro's Home Page
    For now, you can see the most recent one, in which I take on Wikipedia as classically NON-Post-Gutenbergian -- I think youll find it provocative. The "Wikipedia as Old-Gutenberg Trojan Horse" column. Cognitive Flexibilty Theory, Hypertext, and the Post-Gutenberg Mind: Rand Spiros Home Page. Some things youll find here. Rand Spiro.
  • B2B MARKETING ONLINE  |  FRIDAY, AUGUST 20, 2010
    [Wikipedia] If Facebook was a country.
    I'm happy show working workings if anyone is really interested; source of stats are IMF country tables (via Wikipedia) and reported Facebook figures from various newsfeeds) and I've taken revenue to be the same as GDP). I'm sure everyone now knows that if Facebook was a country, it'd be the third largest in the world. But. 1.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JULY 11, 2008
    [Wikipedia] Effective collaboration with wikis | DavePress
    MediaWiki - the platform that Wikipedia, amongst many other wikis, runs on - is probably the best of the free self-hosted options. Here’s a suggestion for a tenth point: Don’t try to re-create Wikipedia. Wikipedia has been a great poster child for mass collaboration and wiki technology. About. Projects. Resources.
  • BIZNOLOGY  |  TUESDAY, JULY 8, 2014
    [Wikipedia] How to be a Google+ success
    It’s sort of like Reddit or Wikipedia like that. It just occurred to me, after spending a week deep-diving into Google+ , that Plus is not a social network — or even a social layer — it’s a global reboot of the message board. If you want to succeed, you need to forget about your friends and your family. Goodbye !
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 19, 2013
    [Wikipedia] Link-Builders versus Content Marketers
    If you don’t feed Google what it wants, Google will choose Google+, Yelp, Wikipedia, or the news instead of you, your products, and services. Like Reece’s, link-builders and content marketers need to combine forces because they’re two great tastes that taste great together. And self-promotion. And shamelessness. SEO is Dead.
  • LEADER NETWORKS  |  THURSDAY, OCTOBER 6, 2011
    [Wikipedia] Fashion & Social Media: Power to the People or the Publisher?
    As a bubbling spring of fashion trivia, I was thrilled when I saw the "updates" feature on the navigation bar -- believing I could finally put my facts to good use by adding them to Voguepedia the way topic enthusiasts do on Wikipedia. Who doesn't love fashion? One of the most beautiful things about fashion is it's a participatory sport.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 8, 2014
    [Wikipedia] Social business and the competitive landscape
    To those unfamiliar with the coopetition concept, according to Wikipedia: “ Coopetition occurs when companies interact with partial congruence of interests. It used to be relatively easy to determine who was a competitor and who was not. Competitors were, simply put, one’s rivals.
  • BIZNOLOGY  |  MONDAY, JANUARY 28, 2013
    [Wikipedia] Make the Most of Content Marketing Campaigns
    Photo credit: Wikipedia. Content marketing is a valuable part of any business strategy and it comes in many forms. What’s more – only 50 percent in industries like financial services, software, banking and insurance said their companies had no content marketing calendar. Not only is specificity needed, but so is planning. Direct sales?
  • BIZNOLOGY  |  FRIDAY, JANUARY 11, 2013
    [Wikipedia] Why Marketers Should Fear Mobile Marketing
    Photo credit: Wikipedia. Earlier this week, I saw a piece of data that, if accurate or even half accurate, is something that every Internet marketer should fear in the same way that a kid fears the dentist. “What?” ” you ask. Well, kids (and many adults for that matter) are scared to death of the dentist. Why is that? Sorry.
  • BIZNOLOGY  |  FRIDAY, MARCH 30, 2012
    [Wikipedia] Wanted: Social Media Reality
    Christopher Wilder (Photo credit: Wikipedia). This post is coming into existence purely based on my own personal feelings and positions regarding social media. This is not a treatise on the nature of the social media space. It’s not a predictor of the future of social media. It’s not a rant for or against social media.
  • BIZNOLOGY  |  FRIDAY, MAY 24, 2013
    [Wikipedia] Is it even possible to destroy your reputation today?
    Photo credit: Wikipedia. A lot of what we discuss in the online space surrounds the idea of building, maintaining, and, ultimately, protecting our online reputation. The The same basic principles apply for both the individual and the brand. Whether we want to admit or not we ALL have some kind of online reputation to uphold. Or can it? If
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 8, 2012
    [Wikipedia] Why you should consider centralizing your search keyword lists
    Photo credit: Wikipedia. Last month, I wrote about 2 challenges to keyword collaboration. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Without keyword collaboration, your digital assets will compete for the limited time and attention of your audience. IBM sponsors the event.
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