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  • BIZNOLOGY  |  TUESDAY, MAY 27, 2014
    [Wikipedia] So what is native advertising?
    According to Wikipedia , “ Native advertising  is an  online advertising  method in which the advertiser attempts to gain attention by providing content in the context of the user’s experience. guess we can call it buzz advertising, if you will. The Native Matrix. Who is it written by? Editorial staff. Sales staff/. ad agency.
  • FATHOM  |  THURSDAY, MAY 14, 2015
    [Wikipedia] Consumer Brand SEO Pulse: 5.14.15
    Try using Wikidata.org, along with Wikipedia and schema markup. Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. link]. Don’t like it? link].
  • BIZNOLOGY  |  FRIDAY, MARCH 15, 2013
    [Wikipedia] Listening Online Isn’t A Lost Art, You Must Find It
    Photo credit: Wikipedia. If you are even a casual reader of my posts here at Biznology you will see that one of my hobbies is to observe what might called the “conventional wisdom” of the Internet space and then call b t on it if I think it’s a fair assessment. Of course, I say fortunately for me. It’s simple.
  • MARKETING INTERACTIONS  |  MONDAY, SEPTEMBER 20, 2010
    [Wikipedia] When Thought Leadership Isn't
    Definition of Thought Leadership by Wikipedia: A thought leader is a futurist or person who is recognized for. Many B2B marketers cite a goal of their content marketing programs as establishing their company as thought leaders in their marketplace. However, becoming a thought leader takes a bit more effort than you may think. Be specific.
  • THE B2B RESEARCH BLOG  |  TUESDAY, FEBRUARY 10, 2015
    [Wikipedia] The month in #mrx
    Kristin’s Wikipedia page  shows that she knows a thing or two about growth, so her session at IIeX Europe 2015  is well worth popping along to.  Every four weeks we here at @circle_research find the most popular Tweets about market research (#mrx in Twitter talk) and take a look at what’s hot. What do surveys and Bollywood have in common?
  • MI6 MARKETING AGENCY  |  WEDNESDAY, JANUARY 26, 2011
    [Wikipedia] Mi6 Quick Tip #1
    Wikipedia definition ]. Using Flickr to Tell a Story About Your Events. Remember the phrase: “A Picture is Worth a Thousand Words”? Do you take photos at your events? Pictures help people visualize what the event was like and if they attended what the experience was like. Flickr is a good tool to use to organize your photos. To Consider.
  • WEBBIQUITY  |  TUESDAY, MAY 28, 2013
    [Wikipedia] Where Google Moved Your Digital Cheese
    ’ They live in a maze, a representation of one’s environment, and look for cheese, representative of happiness and success. Initially without cheese, each group, the mice and humans, paired off and traveled the lengthy corridors searching for cheese. One day both groups happen upon a cheese-filled corridor at ‘Cheese Station C.’
  • BIZNOLOGY  |  THURSDAY, AUGUST 23, 2012
    [Wikipedia] Are you turning your marketing into PR?
    Photo credit: Wikipedia. Some of you might be scandalized to here me urge you to turn marketing into PR. mean, I have a reputation as someone who is constantly advising people to measure everything they do in terms of sales–the direct marketing playbook–and it’s very hard to do that in public relations.
  • BIZNOLOGY  |  MONDAY, JULY 30, 2012
    [Wikipedia] Prospecting to IT Buyers: How Nine Data Vendors Stack Up
    Photo credit: Wikipedia. Buyers of information technology (IT) are one of the most valued audiences targeted by business marketers.  Globally, these professionals spend $3.6 Nine vendors graciously participated in our study—specifically, Data.com, D&B, Harte-Hanks, Infogroup, Mardev-DM2, NetProspex, Stirista, Worldata, and ZoomInfo. 
  • SAZBEAN  |  WEDNESDAY, JANUARY 22, 2014
    [Wikipedia] Why Phone Calls Are Important to Email Marketing Metrics
    (Photo credit: Wikipedia) The point of marketing is to get the sale. Marketing often crosses channels — people will see a tv ad, and then check out a website — or see something on Facebook and decide to stop into a store. The same is true of email marketing — it often drives phone calls.
  • VIEWPOINT  |  MONDAY, DECEMBER 30, 2013
    [Wikipedia] Up, Down, Over and Out
    Now for "over and out" from Wikipedia Voice Procedure : Some words with specialized meanings are used in radio communication throughout the English-speaking world, and in international radio communication, where English is the lingua franca. Words are so powerful! Verb —Do something abruptly or boldly: "she upped and left him".
  • DIGITAL B2B MARKETING  |  THURSDAY, FEBRUARY 9, 2012
    [Wikipedia] 4 Problems Killing Thought Leadership Marketing
    According to Wikipedia, the distinguishing characteristic of a thought leader is “the recognition from the outside world that the company deeply understands its business, the needs of its customers, and the broader marketplace in which it operates.” Chris Koch shared Four Reasons to Hate Thought Leadership earlier this week.
  • BIZNOLOGY  |  THURSDAY, MAY 26, 2011
    [Wikipedia] What's the most important mobile marketing tactic?
    Image via Wikipedia. Every time I speak at an event, I try to understand what this particular audience needs, because not every audience has the same level of understanding or even the same digital marketing problems. Local marketing Business and Economy Google Marketing Mobile advertising Mobile marketing
  • BIZNOLOGY  |  WEDNESDAY, MAY 18, 2011
    [Wikipedia] Search keywords are market segments
    Image via Wikipedia. Perhaps you are new to digital marketing, or maybe you find yourself in a position where you need to explain digital marketing to others. If you think this is interesting, then check out my latest post on Search Engine Guide, " Search keywords are market segments.".
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 22, 2011
    [Wikipedia] More Big Button Marketing
    Image via Wikipedia. Last year I wrote an article on Internet Evolution called " Let's Push Delete on Big Button Marketing ," where I laid out some examples of how to design the user experience so that you aren't fooling people. But, unfortunately, people are still doing it.
  • BIZNOLOGY  |  TUESDAY, JANUARY 4, 2011
    [Wikipedia] Does a CMS help your SEO?
    Image via Wikipedia. At a recent Webinar, I got a question that I thought would make a good blog post. The actual question was, "Do you need a content management system to succeed at organic search marketing?" The answer to that question is no, but a deeper question is whether a CMS can improve your organic search results.
  • FEARLESS COMPETITOR  |  SUNDAY, SEPTEMBER 11, 2011
    [Wikipedia] Find New Customers Sept 11 Tribute
    2,996 people, as per Wikipedia.). This post published today at 8:46am, precisely 10 years after the moment the first plane struck the North tower of the World Trade Center. The plane in this photo had hit about 15 minutes earlier. Something incredible was happening. He had no idea how terrible that day would become.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 30, 2011
    [Wikipedia] QR Codes Have the Beer Can Problem
    There continues to be a steady buzz about QR codes, those bar code-looking thingys that can be scanned by a smart phone to link you to added content, a website or perhaps even a coupon at the point of purchase. One of my most interesting jobs was global marketing director for aluminum packaging products (like beverage cans).  We were vulnerable! 
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 7, 2014
    [Wikipedia] Getting back to marketing basics
    (Photo credit: Wikipedia). In the rush to implement the latest social and digital marketing programs, many marketers appear to focus on the communication aspects of their initiatives, often without much thought about the underlying strategy. They cite increases in followers, likes and visits and celebrate their successes. 
  • BIZNOLOGY  |  MONDAY, JANUARY 28, 2013
    [Wikipedia] Make the Most of Content Marketing Campaigns
    Photo credit: Wikipedia. Content marketing is a valuable part of any business strategy and it comes in many forms. What’s more – only 50 percent in industries like financial services, software, banking and insurance said their companies had no content marketing calendar. Not only is specificity needed, but so is planning. Direct sales?
  • BUYEROLOGY  |  THURSDAY, NOVEMBER 10, 2011
    [Wikipedia] Buyerology Trend: Think Experience Creation Versus Content Creation
    Image via Wikipedia. This is the first of a series of articles planned on looking at buyer trends that will influence marketing and sales in the near and foreseeable future.    This article looks at how buyers are seeking experiences and the new role of the C-Suite as experience creators. Buyer Trend: Overwhelmed By Content.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 4, 2011
    [Wikipedia] The Long Tail of Blogger Outreach
    Image via Wikipedia. I had breakfast with John Bell of Ogilvy a number of years ago. He didn’t see the value of investing limited budget, time, and resources on the long tail when those treasures would better be used to woo the high-fliers, professionals, top-cows, and A-listers.  The Internet is such a gift.  They take time. 
  • BUYEROLOGY  |  THURSDAY, SEPTEMBER 1, 2011
    [Wikipedia] Enhance the Buyer Experience with Intelligent Engagement
    Image via Wikipedia. One particular trend I have noticed this year, in participant observations with B2B buyers, is the movement towards what I would label Intelligent Engagement.    I referenced this in my previous article whereby I questioned the phrase Reach and Engage in contrast to Listen and Engage.  Related articles.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Wikipedia] Which country search index is your page in?
    Photo credit: Wikipedia. People love to talk about whether you Web page is in the search index.  The search index. Like there’s  one. If only it were that easy. First off, there is at least one search index for every search engine, so Bing has one, Google has one, and so does every search engine in every country around the world.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 25, 2013
    [Wikipedia] How Will 50 Billion Connected Devices Affect The Future of Marketing?
    But increasingly, Google rates the best content as non-commercial and that moves companies down in favor of sites like Wikipedia and in some cases, some of Google’s own content. Imagine the inevitable Future of Marketing  with 50 billion connected devices! How will marketing change and what role will brands and consumer play? Strategy
  • BIZNOLOGY  |  TUESDAY, JUNE 21, 2011
    [Wikipedia] When Good Behavioral Retargeting Goes Bad
    Image via Wikipedia. Most of you probably are familiar with behavioral retargeting , a technique where marketers follow up with shoppers who haven't completed purchases. It's become a staple of e-Commerce, where it rescues lost sales that would otherwise never be completed. What's not to like?
  • BIZNOLOGY  |  WEDNESDAY, APRIL 20, 2011
    [Wikipedia] Tracking Social Media ROI
    Image via Wikipedia. I'm starting to hear more an more people despair of being able to determine return on investment for social media. For some uses of social media, such as public relations, they might be right, because there are precious few companies that can calculate ROI even for offline PR.
  • BIZNOLOGY  |  FRIDAY, APRIL 15, 2011
    [Wikipedia] As the Google Turns
    Image via Wikipedia. by Frank Reed. Soap operas have long been a staple of daytime television. The over-the-top nature of the silly plot lines have kept audiences coming back for what seems like forever. Another thing that keeps people interested is the speed with which things change. Internet Marketing Google Soap opera
  • BIZNOLOGY  |  MONDAY, FEBRUARY 21, 2011
    [Wikipedia] Why Digital Marketing Challenges Everyone
    Image via Wikipedia. Sometimes I can see it in their eyes. During a speaking appearance, I'll look out at the audience and see fear. Not the "Big F" kind of "Run for your lives, citizens!" terror that you see in a B-movie. The fear that causes you to wait for someone else to make the first move. I see it all the time in digital marketing.
  • BIZNOLOGY  |  FRIDAY, MAY 17, 2013
    [Wikipedia] Don’t Make These Enterprise SEO Mistakes
    Photo credit: Wikipedia. The SEO process looks the same, for the most part, for any website owner. Small businesses and large businesses have the same goal–to improve their search engine presence in order to generate more visitors to the site. Here are 3 common mistakes that large corporations make during an SEO campaign.
  • BIZNOLOGY  |  TUESDAY, MARCH 13, 2012
    [Wikipedia] In social media, you don’t need to outrun the bear
    Image via Wikipedia. The best thing about social media marketing is that you don’t have to be the most popular, have the most followers, or be the most sophisticated, you just have to do a better job than all your direct competitors. Who is Mark?  Steve starts putting on his tennis shoes. Mark says, “What are you doing? Well, no.
  • BUYEROLOGY  |  SUNDAY, JUNE 26, 2011
    [Wikipedia] The Influence of the Social Buyer on B2B Business
    Image via Wikipedia. In the B2B world, the emergence of the Social Buyer is causing organizations to search for better ways to reach its’ base of buyers.    What we do know is that B2B buyers are demanding more social experiences in their buying processes.   New Business Models. Social Buyer Cycle.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 4, 2012
    [Wikipedia] Publishing is dying because marketers are the new publishers
    Wikipedia has crushed them all. Image by Getty Images via @daylife. Every time I come to New York City, I see the same scene. At the subway stations and on the street, I pass multiple people yelling, “AM New York” to passersby, as they attempt to hand out free newspapers to commuters. But very few people take them. cookbook.
  • GREAT B2B MARKETING  |  FRIDAY, NOVEMBER 8, 2013
    [Wikipedia] The Biggest Threat to Your B2B Marketing Success
    According to Wikipedia, “Inertia is the resistance of any physical object to any change in its motion (including a change in direction).” Of all the threats to your ability to achieve marketing success, perhaps the most insidious is inertia.  But why do we fail to act? Insufficient knowledge. It’s hard to do what you don’t know how to do.
  • SAZBEAN  |  MONDAY, JANUARY 13, 2014
    [Wikipedia] 7 Benefits of Using Lead Generation Software
    Deutsch: Konnopkes Imbiss, Schönhauser Allee, Berlin (Photo credit: Wikipedia) Take a moment to think about how your business markets its services or products. In the same way that driving sales is hugely important, the manner in which you market your business also has a direct impact on your own success.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 18, 2011
    [Wikipedia] Inbound Marketing the Way God Intended
    Image via Wikipedia. and entire “informational” sites similar to Wikipedia, distributed globally, on many different servers and under many different domains and sub-domains to emulate its “impossible” counterpart. Last week I asked my management team if what we do at Abraham Harrison is inbound marketing.
  • BIZNOLOGY  |  MONDAY, MARCH 3, 2014
    [Wikipedia] President Obama announces agile marketing approach
    Photo credit: Wikipedia. OK, OK, he didn’t exactly do that. The president probably doesn’t even know what agile marketing is. But he certainly would agree with it based on the remarks I saw him make the other day when he announced the “My Brother’s Keeper” program. “If it works, support it.
  • BIZNOLOGY  |  FRIDAY, MAY 24, 2013
    [Wikipedia] Is it even possible to destroy your reputation today?
    Photo credit: Wikipedia. A lot of what we discuss in the online space surrounds the idea of building, maintaining, and, ultimately, protecting our online reputation. The The same basic principles apply for both the individual and the brand. Whether we want to admit or not we ALL have some kind of online reputation to uphold. Or can it? If
  • BIZNOLOGY  |  MONDAY, JANUARY 23, 2012
    [Wikipedia] Lights, camera, action: Video helps you stay in touch with customers
    Image via Wikipedia. Here’s where I ran across this:  Glenn Diehl, owner of the New York distributor of Skyline Exhibits , has a team of eight sales people selling custom trade show exhibits and portable displays to marketers and trade show managers in New York City and several northern counties.  How about you? 
  • BUYEROLOGY  |  SUNDAY, APRIL 17, 2011
    [Wikipedia] Importance of Context to Understanding the New Social Buyer Persona
    Image via Wikipedia. One of the major outcomes of the recent advances in the social age is the resurgence of contextually-based persona development and its’ role in helping to inform as well as shape strategy.    This is especially true when you consider there are several important strategic areas evolving at a rapid pace.
  • KOMARKETING ASSOCIATES  |  MONDAY, JUNE 2, 2014
    [Wikipedia] Is There A Connection Between SEO Link Building and PR-Based Brand Mentions?
    ” In a search for “John Wayne,” the official John Wayne website shows up as the top result in Google and the second result is the John Wayne Wikipedia page. Google might be doing it’s best to create a divide between PR professionals and SEO practitioners. Image / quote via SEO by the Sea. How so?
  • BIZNOLOGY  |  THURSDAY, APRIL 9, 2015
    [Wikipedia] Digital Transformation: the need for buzzwords
    As usual, Wikipedia does have a somewhat decent definition for it: Digital transformation refers to the changes associated with the application of digital technology in all aspects of human society. This is the first of blog post series covering the much discussed topic of Digital Transformation. digital literacy ? digital transformation.
  • BUYEROLOGY  |  MONDAY, AUGUST 8, 2011
    [Wikipedia] The Ascent of the Social Buyer
    Image via Wikipedia. While we've seen the rise of the social consumer in the past two years reshape the concept of social currency, we are witnessing the ascent of the social buyer embracing social commerce.    We are seeing the birth of a new era in B2B commerce that is more social, more connected, and more humanized.
  • SAZBEAN  |  WEDNESDAY, MAY 30, 2012
    [Wikipedia] Facebook Timeline Engagement Tips – Future of Engagement
    Mark Zuckerberg, founder and CEO of Facebook (Photo credit: Wikipedia). Business brands got a new way to manage and monitor their reach to fans through the admin panel with Facebook’s recent introduction of timeline for pages. Highlights: New Admin Feature. Easily Accessible. Increases Engagement Optimization.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 2, 2012
    [Wikipedia] Our Really Fun Project – Telling Prospective Employers “Thanks, but no thanks”
    According to Wikipedia, “Crossing the Rubicon” means passing the point of no return, and it refers to Julius Caesar and his army crossing a river named Rubicon in 49 AD. Find New Customers crossed the Rubicon recently. As it was illegal to cross the river, it was an act of insurrection.). It’s dead. No thank you.
  • BIZNOLOGY  |  MONDAY, AUGUST 26, 2013
    [Wikipedia] Building Your B2B Marketing Database
    Photo credit: Wikipedia. Your most important tool in B2B is, arguably, the marketing database.  Plenty. In business buying, there’s an entire cast of characters. In the mix are employees charged with product specification, users of the product, and purchasing agents, not to mention the decision-makers who hold final approval over the sale.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 24, 2013
    [Wikipedia] 3 Tips to Help Content Marketers Understand Sales Cycles
    Photo credit: Wikipedia. Content marketing takes time and effort. When marketers don’t see results, determining the return on investment isn’t easy. If you’re constantly struggling with your business blog and exasperated with the lack of qualified leads, you may be missing key points in your content strategy. Mid-market.
  • THE FORWARD OBSERVER  |  WEDNESDAY, AUGUST 14, 2013
    [Wikipedia] How Landing Pages Are Like Having Your Own NSA For B2B Marketing
    According to Wikipedia , “The NSA is primarily tasked with global monitoring, collection, decoding, translation and analysis of information and data….”. Artillery B2B Marketing Blog > The Forward Observer. The National Security Agency (NSA) is the central manager of signal intelligence for the United States. Performing Research.
  • WEBBIQUITY  |  FRIDAY, MARCH 30, 2012
    [Wikipedia] How (and Why) to Map Your Company’s Digital Landscape
    Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. But “use” and “success” are two different things.
  • TRADESMEN INSIGHTS  |  THURSDAY, JANUARY 19, 2012
    [Wikipedia] What Are You Doing to Drive Traffic to Your Blog?
    Publish your posts on Wikipedia. Your blog should be the centerpiece of your marketing efforts, so it stands to reason that you need to promote as much traffic to it as you can. recently read a post on Problogger from Blogstash that outlined 65 ways to improve your traffic. Guest posts, there are certainly others in your space.
  • BIZNOLOGY  |  MONDAY, APRIL 9, 2012
    [Wikipedia] Tips for Next Gen Digital Marketing and PR Pros
    Photo credit: Wikipedia. What’s the future of digital media marketing and social public relations? What trends are we, as seasoned digital media marketers, seeing in the marketplace? What advice can we give the next generation of digital media marketing or PR pros for landing a job in digital marketing or communications? It’s One final tip.
  • SAZBEAN  |  FRIDAY, AUGUST 19, 2011
    [Wikipedia] Digging in the Cache – OK Go
    Read more at Wikipedia. Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history. While OK Go, a band originally from Chicago, has been around since 1998, they are probably best known for their elaborately choreographed dance on treadmills for their song “Here It Goes Again&#.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 7, 2013
    [Wikipedia] Why paid search is still frustrating for searchers
    Photo credit: Wikipedia. When I speak to groups, I often ask how many people  never click on paid search ads and many hands go up–usually half the room. It ain’t true. But people raise their hands because they still get frustrated by paid ads and they wish they hadn’t clicked on them. This is not an isolated incident.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 9, 2012
    [Wikipedia] How Does Your Brand Experience Translate in Social Media?
    According to Wikipedia, who quote the American Marketing Association, the definition of a brand is a “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Wikipedia] 50 of the Most Dependable Web Resources for University Students | Educhoices.org
    The site looks almost exactly like Wikipedia, but there is a difference between the two: Scholarpedia can be cited in research papers. Current style options include MLA, Chicago/Turabian, APA and Wikipedia. Knowing where to turn for facts, handy web apps and other types of resources can make student life a lot easier. Copyright.
  • BIZNOLOGY  |  THURSDAY, MARCH 15, 2012
    [Wikipedia] Use Lifetime Customer Value to Measure Social Media
    Image via Wikipedia. When businesses evaluate social media marketing initiatives, they want to know how many new customers social media will attract to their businesses. But, social media marketing is all about relationships. So perhaps evaluating an investment in social media marketing by looking at new customers is the wrong metric.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 16, 2013
    [Wikipedia] How to overcome the “I’m not an expert” fear
    ’ According to Wikipedia an expert is “ A person who has a comprehensive and authoritative knowledge of or skill in a particular area.”  By {grow} Community Member Sarah Santacroce. When I speak to my clients about the benefits of blogging, I often get a pair of big, frightened eyes looking at me. Reframing the discussion.
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 8, 2013
    [Wikipedia] Content Marketing Focus: Lessons from Steve Allen
    Here’s what Wikipedia reports: Allen’s first television experience had come in 1949 when he answered an ad for a TV announcer for professional wrestling. Having a hard time staying focused on your business content marketing ? Focus-schmocus. Sometimes you start off doing one thing and end up an expert at something else.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 26, 2014
    [Wikipedia] Getting ready for mobile customers, search, and business
    (Photo credit: Wikipedia). The numbers are in. Mobile is frickin’ huge: Facebook COO Sheryl Sandberg recently told CNBC that in 2013 people spent more time on mobile than watching TV , the first time that’s ever happened. HSN (Home Shopping Network’s parent company) reported 59% growth in mobile sales. How huge? Again: ugh.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 17, 2012
    [Wikipedia] 9 Google Analytics metrics every marketer should know
    Photo credit: Wikipedia. The GPS for a website and any brand’s online effort is Google Analytics. If you have a website and don’t regularly review analytics, it’s the same as getting into a car to drive someplace without knowing where you’re going. Google made available sophisticated analytic software for free.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, OCTOBER 3, 2012
    [Wikipedia] Brand Storytelling: Why Your Employees Should Tell Your Story
    brand’s story isn’t just filler for its Wikipedia page; it is a powerful marketing tool. Responsibility for a brand goes beyond the marketing department—it’s everyone’s job. You cannot stifle branding by slotting it into the same outdated organizational paradigms. Of course, the best journeys don’t simply stop at a single destination.
  • WRITING ON THE WEB  |  FRIDAY, SEPTEMBER 16, 2011
    [Wikipedia] Edit Your Content: 12 Things NOT to Miss
    always link to a person’s name (to a page on the web where you can learn more about them), to a book, or to a Wikipedia definition when useful. Here’s a checklist for editing your blog content before you publish. She not only corrects errors, but evaluates for clarity and flow. Here’s what I look for: Language. 1. What else?
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 14, 2013
    [Wikipedia] Unconventional ways to find link building opportunities
    (Photo credit: Wikipedia). Link building has become a very significant part of search engine optimization (SEO). As more and more people turn to search engines for information on the web, SEO continues to grow in importance and so does link building. Respond to Comments. Social Media Interaction.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 6, 2012
    [Wikipedia] Optimizing your site information architecture (IA) for Panda
    Photo credit: Wikipedia. Last time I wrote about cleaning house and freeing up Google’s index for your best content. That’s a great antidote to Panda’s negative ranking factors that punish cluttered websites. But sometimes it’s not that easy to retire pages. How to build an IA using keyword research. Conclusion.
  • BIZNOLOGY  |  MONDAY, DECEMBER 31, 2012
    [Wikipedia] 5 Critical Roles that Need SEO Skills
    Photo credit: Wikipedia. Last month, I said that SEO is the top skill for digital marketers. This might seem outrageous to one who has not read that post. Even to those who have read it, it might seem controversial. Many people in my Twitter stream are calling SEO the bane of the web. Debunking the SEO Haters, Again. Product Owners.
  • BIZNOLOGY  |  THURSDAY, MAY 3, 2012
    [Wikipedia] Specialization is Scary but Required for Digital Marketing
    Photo credit: Wikipedia. have been talking a lot about differentiation being critical for successful digital marketing. On Monday, I gave a differentiation example for large companies and on Wednesday I gave an example of a small company needing to differentiate. And that’s just plain scary. Very few of us are running at capacity.
  • BUYEROLOGY  |  SUNDAY, JULY 24, 2011
    [Wikipedia] The New Social Buyer Ecosystem
    Image via Wikipedia. From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.    The pace in 2011 has noticeably quickened.  New Buyer Perspectives Evolving.   There have been some surprising revelations.    In fact, I can’t even recall when I last did that. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 12, 2012
    [Wikipedia] The Business Case for Irrelevance
    Oh, and Wikipedia’s definition of an elephant, which common sense might have expected to come out at the top. By {grow} Community Member Paul Mayze. Algorithms are the magic of the Internet. Algorithms are the most closely guarded secrets of the internet giants. Suppose I Google “elephant.” Try it yourself. worry that.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Wikipedia] Seth's Blog: How to read a business book
    Seth at Wikipedia. Seths Blog. Seth Godins riffs on marketing, respect, and the ways ideas spread. For More Seth check out these links: Subscribe. Back to the home page for this blog. Check out Seths books. Visit the archives more than 2,500 posts). Seth on Squidoo. Dont Miss a Thing Free Updates by Email. Enter your email address. preview.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, JUNE 7, 2013
    [Wikipedia] Build a Highly Targeted Prospect List Using LinkedIn
    started by building a global prospect list merging data I’d gathered from Jigsaw, InfoUSA/Canada, Wikipedia, and associations. Stuart Armstrong faced a big challenge. He needed to get his company into as many decisions as humanly possible -- and he was starting from scratch. Since only CFOs could approve these deals, that’s where we focused.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 22, 2014
    [Wikipedia] How much content is enough for effective content marketing?
    (Photo credit: Wikipedia). How often should I blog? Do I really need to post to Twitter every hour? Does it matter whether my content is original or aggregated or repurposed? And what’s the difference, anyway?). We hear these questions from clients as part of almost every content marketing engagement we undertake. Size Does Matter.
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 2, 2012
    [Wikipedia] Why Small Businesses Need Smart Marketing
    Photo credit: Wikipedia. Small businesses need loans in order to take product and service ideas to the next level. Without the infusion of upfront cash, many small businesses flounder despite having an arsenal of legitimate business ideas. Smart marketing has never been more vital to small businesses than it is today. Local. and Bing.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 20, 2013
    [Wikipedia] Do we care if web content is “above the fold”?
    Photo credit: Wikipedia. This would be the biggest story of the day that would be eye grabbing in hopes of selling more papers. So Al Gore (or maybe it was Sirgey Brin) decided that things at the top of a web page are of more importance than items lower down, and this has been a topic of debate ever since. The Fold Rush.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 22, 2012
    [Wikipedia] 13 Experts Chime In on Klout’s New Algorithm to Determine Social Influence
    Today, Klout scores are impacted only by activity on Facebook, Twitter, Foursquare, LinkedIn, Google+, Klout, and Wikipedia. And, they pretend that they will introduce new metrics of real-life influence by adding signals from Wikipedia and LinkedIn, as by scoring the +K received by users. Social influence matters to businesses. Nobody.
  • SAZBEAN  |  THURSDAY, MAY 16, 2013
    [Wikipedia] Google Wallet Makes It Easier than PayPal to Send Money
    Google Wallet Logo (Photo credit: Wikipedia) So far Google Wallet has been on the sideline. Well, it just got the call from the coach to check into the game. Google is rolling out integration between Gmail and Wallet which means that getting and sending money may soon be as easy as sending an email. What do you think? percent fee tacked on.
  • SAVVY B2B MARKETING  |  THURSDAY, JANUARY 7, 2010
    [Wikipedia] When Viruses Really Make You Sick
    For any of you out there who blog yourselves, you probably know what a pain it is to weed through SPAM comments and delete them on a regular basis. The Savvy blog recently fell victim to two separate attacks from the same website. Each time the SPAMmer left over 300 comments on our blog. But the latest attack did get me thinking.
  • DIGITAL B2B MARKETING  |  THURSDAY, JULY 14, 2011
    [Wikipedia] Thought Leadership Marketing is an Oxymoron
    Here is the definition of thought leader provided by Wikipedia: “Thought leader is business jargon for an entity that is recognized for having innovative ideas.&#. Thought leadership is a common marketing topic, but unfortunately thought leadership is not a common outcome of marketing. Thought leadership is expansive. Company 2.
  • PAUL GILLIN  |  TUESDAY, SEPTEMBER 6, 2011
    [Wikipedia] The Trouble with Klout
    Both are sought-after speakers and the subject of extensive Wikipedia articles. Estimating influence is a delicate balance of art and science. People are drawn to quantitative methods because scores are easy to understand. The downside of reducing influence to a number, though, is oversimplification. The more I look at it, the less I like it.
  • SYNECORE  |  TUESDAY, FEBRUARY 10, 2015
    [Wikipedia] 4 Problems Solved by Responsive Design
    Responsive Web Design (RWD) is “an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop monitors to mobile phones to tablets),” according to Wikipedia.
  • BIZNOLOGY  |  FRIDAY, JULY 13, 2012
    [Wikipedia] How To Generate Great Content For Content Marketing
    Photo credit: Wikipedia. Scared off by that blank white page you’re supposed to fill with content again and again and again? Don’t be. Generating content ideas is easier than you think if you follow a few basic ideas and work your way up from easier to more demanding – but rewarding! – techniques. Curation. Creation.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 23, 2011
    [Wikipedia] Digital Marketing Is Direct Marketing
    Image via Wikipedia. We just completed our first Biznology Webinar yesterday and the recording is posted for all to listen to. It features 30 minutes of yours truly explaining how to apply direct marketing principles to everything that you do online. We'll be doing one of these Webinars each month, so we'll have plenty of time to improve.
  • BUYEROLOGY  |  SUNDAY, MARCH 4, 2012
    [Wikipedia] 3 Ways To Connect With Today’s B2B Buyers
    Image via Wikipedia. This is part 4 of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers. Connecting with today’s B2B buyers is on the minds of most CEO’s and their teams today.  Focus On The Total Brand and Buyer Experience.
  • BIZNOLOGY  |  THURSDAY, MARCH 10, 2011
    [Wikipedia] "My exec doesn't understand search marketing!"
    Image via Wikipedia. hear that complaint all the time. You know how effective search marketing is. You know what it could mean to your business. You're excited about getting it done. You want to be #1 for those keywords. You can practically see those Web analytics reports showing streams of traffic fighting to get to your site.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 30, 2011
    [Wikipedia] Testing for B-to-B Marketers: How hard is it?
    Image via Wikipedia. B-to-B marketers are often guilty of laziness when it comes to testing their communications, whether it’s testing the copy approach, the layout, the offer or the target audience.  Which is a shame, because we really have no idea which motivational offer is going to work better with this audience.
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 20, 2015
    [Wikipedia] Understand Your Target Market: 3 Steps to Creating Customer Personas
    According to Wikipedia , personas are defined as fictional characters created to represent the different user types that might use a site, brand, or product in a similar way. Your product or service is intended for a particular group of people, right? You may have a grasp on your customers, but how well do actually know them? Location.
  • BUYEROLOGY  |  SUNDAY, MAY 1, 2011
    [Wikipedia] Plan for the Social Buyer Before It’s Too Late
    Image via Wikipedia. To say things are changing is an understatement.    Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users.    You might be surprise that most often, outbound calls are going directly into voice mail.  What is happening? 
  • BIZNOLOGY  |  TUESDAY, OCTOBER 1, 2013
    [Wikipedia] Playing the online reputation shell game
    “Misdirection is a form of deception in which the attention of an audience is focused on one thing in order to distract its attention from another,” according to Wikipedia; and, according to the Wiktionary, redirection is “the automated process of taking a user to a location other than the one selected.” Body doubles!
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 4, 2013
    [Wikipedia] The Fixed vs. Growth Mindset – to Which Do You Believe?
    Let’s look at what Wikipedia says about Relationships and Personal Change: Relationships. Do you believe that change is possible or do you believe that, no matter how hard one tries, change is impossible? The Fixed Mindset or. Growth Mindset? Mindset: The New Psychology of Success  was written by  Carol S. Personal Change.
  • BIZNOLOGY  |  MONDAY, JUNE 25, 2012
    [Wikipedia] Are Keywords Market-Shares?
    Photo credit: Wikipedia. The Internet offers so many opportunities to mathematically create world-views that can help us make marketing decisions on expected sales and where they’d be coming from. I’ve often told clients using my SEO services that the number of keywords they’d use in their websites would influence sales volume.
  • BIZNOLOGY  |  MONDAY, JULY 8, 2013
    [Wikipedia] Why your social business platform doesn’t have 100% adoption
    Photo credit: Wikipedia. ” (Source: Wikipedia ). You did everything you could to spread the use of a social platform at your organization. Even worse, you may find that there are as many haters of the new platform as there are fans of it. If that is happening to you, you may be looking at the wrong target. On the contrary.
  • BIZNOLOGY  |  TUESDAY, JUNE 28, 2011
    [Wikipedia] How do you coordinate social media in a large organization?
    Image via Wikipedia. In my presentation on Sunday to the IEEE Board of Directors on organizational social media, I got a great question from a member of the board, "Our organization is not like the others that you've worked with. We have many local chapters that we can't order around. How can we work with them to succeed in social media?".
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 4, 2011
    [Wikipedia] The Importance of Leadership and Fresh Thinking
    From Wikipedia: The Japanese people had been told they were invulnerable … An attack on the Japanese homeland would cause confusion in the minds of the Japanese people and sow doubt about the reliability of their leaders. B2B Lead Generation : Strong Leadership is Needed. Here’s a lesson in leadership. Franklin D. Why not?
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 24, 2011
    [Wikipedia] Internet Marketing Grinders Are Winners
    Image via Wikipedia. by Frank Reed. First of all, for you folks in New England that refer to a sub or a hoagy as a "grinder," this is not about that. You can probably come up with a few funny images or comments and you are more than welcome to share them in the comments section. Internet Marketing Internet marketing
  • BIZNOLOGY  |  MONDAY, AUGUST 19, 2013
    [Wikipedia] Mobile App vs Mobile Website? What’s better for you? 14 decision makers
    Photo credit: Wikipedia. The numbers show marketers are rushing into mobile. The numbers also indicate they are leaping before they look. So, So, if you want to know what’s better for your business: Mobile App or Mobile Website? Forget the tactics, buzzwords and lingo; focus on the needs of your business. Mobile App or Mobile Website? Here
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 31, 2012
    [Wikipedia] B2B Marketing Myth-busting, Redux
    Photo credit: Wikipedia. It’s always a good to examine what beliefs we are operating under–if we have false beliefs that are not examined, then we continue to act on them. B2B marketing is no different–what are the myths that we might believe that are possibly guiding our actions in the wrong direction? Wrong.  The result? 
  • HUBSPOT  |  THURSDAY, JANUARY 1, 2015
    [Wikipedia] How to Find Accurate and Compelling Data
    If you come across an interesting data set on Wikipedia or in a magazine article, track down the original data. friends don’t let friends cite Wikipedia. No matter your message, including data to support your claims enhances the validity and impact of whatever you are communicating -- but only if your data comes from a reliable source.
  • BIZNOLOGY  |  FRIDAY, MAY 11, 2012
    [Wikipedia] Internet Industry Diversions Slow the Pace of Your Progress
    Photo credit: Wikipedia. If you try to keep up with the Internet and social media marketing industry throughout the week, you already know that there is too much information for people to ingest let alone digest (that is unless you don’t have a job or a family or hobbies or a life in general). As for the C-suite shenanigans. Face it.
  • THINK PENNY PACKER  |  FRIDAY, OCTOBER 21, 2011
    [Wikipedia] White Papers and the Buying Cycle
    Wikipedia defines a white paper as an “authoritative report or guide that helps solve a problem…often used to generate sales leads, establish thought leadership, make a business case, or educate customers, channel partners, or investors.” Content Marketing Thought Leadership Marketing
  • VIEWPOINT  |  THURSDAY, JULY 21, 2011
    [Wikipedia] Outbound vs. Inbound: The Risk Management Issue in the Complex Sale
    Companies providing complex, high-investment solutions are facing a significant risk management issue in light of Sirius Decisions and others finding that B2B buyers are self-educating and moving through as much as 70% of the sales funnel before connecting with sales. SQLs and closed deals) at risk. Executive work styles and late adopters.
  • WRITING ON THE WEB  |  MONDAY, MARCH 7, 2011
    [Wikipedia] 8 Blog SEO Tips for Top Search Results
    Link to definitions on Wikipedia of the most important keywords whenever you can. What are the most important SEO tips for your blog to get good search results? It may be easier than you think to start getting onto the first page for keyword searches. Once I get a Scribe score of 100%, I can pull the publishing trigger with full confidence.
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