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  • BIZNOLOGY  |  THURSDAY, NOVEMBER 14, 2013
    [Wikipedia] Unconventional ways to find link building opportunities
    (Photo credit: Wikipedia). Link building has become a very significant part of search engine optimization (SEO). As more and more people turn to search engines for information on the web, SEO continues to grow in importance and so does link building. Respond to Comments. Social Media Interaction.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 22, 2013
    [Wikipedia] Google Hummingbird is eHarmony for Search
    Photo credit: Wikipedia. I am back in the dating pool and have really enjoyed hearing everyone’s war stories. ” Google feels the same way. It’s been hard to listen to Google get hurt again and again over the years, “oh, he’s not a bad guy, you just don’t know him like I do.” This is a global market.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 17, 2012
    [Wikipedia] 9 Google Analytics metrics every marketer should know
    Photo credit: Wikipedia. The GPS for a website and any brand’s online effort is Google Analytics. If you have a website and don’t regularly review analytics, it’s the same as getting into a car to drive someplace without knowing where you’re going. Google made available sophisticated analytic software for free.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 7, 2015
    [Wikipedia] What's WYSIWYG? How Today's Online Editor Came to Be
    Xerox Alto (Image Credit: Wikipedia ). WordStar running on DOS (Source: Wikipedia ). WYSIWYG. No, this isn't another one of those newfangled acronyms the kids are using these days -- it's actually been around for quite some time. But did you ever stop to think about where they came from? Let's explore. Wait, What? Pre-World Wide Web.
  • TONY ZAMBITO  |  SUNDAY, MAY 8, 2011
    [Wikipedia] Content Marketing and Sales Enablement Must Get Married
    Image via Wikipedia. The raging waters of the sales and marketing alignment debate continues to make its’ way through the halls of corporate America.    This is despite recent entrance of social technology enabled systems and processes all professing to be the cure that remedies this debate.     What’s going on? 
  • WEBBIQUITY  |  MONDAY, NOVEMBER 29, 2010
    [Wikipedia] An Open Letter to Jimmy Wales
    Got your fundraising appeal for Wikipedia. Let me start by saying I’m a huge fan of Wikipedia; it is a truly amazing tool and a tremendous accomplishment. The Wikipedia cabal. understand you don’t want Wikipedia to devolve into a collection of marketing brochures. Hi Jimmy. Call off the dogs. The Priesthood.
  • THE FORWARD OBSERVER  |  TUESDAY, JUNE 2, 2015
    [Wikipedia] What B2B Marketers Can Learn About Lead Generation From Costco
    According to Wikipedia , “information asymmetry deals with the study of decisions in transactions where one party has more or better information than the other.” Are you struggling to generate leads without creating content to attract them? You're doing it the hard way. Take a cue from Costco samples. Like a salesperson. Or a CEO. Price.
  • THE FORWARD OBSERVER  |  MONDAY, AUGUST 25, 2014
    [Wikipedia] Why Website Optimization Trumps Search Engine Optimization
    According to Wikipedia “ Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine''s "natural" or un-paid ("organic") search results.”. Here’s how to do it. The terms search engine optimization and website optimization are often used interchangeably. But they are different.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 23, 2011
    [Wikipedia] Digital Marketing Is Direct Marketing
    Image via Wikipedia. We just completed our first Biznology Webinar yesterday and the recording is posted for all to listen to. It features 30 minutes of yours truly explaining how to apply direct marketing principles to everything that you do online. We'll be doing one of these Webinars each month, so we'll have plenty of time to improve.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 8, 2012
    [Wikipedia] Why Every Social Media Team Needs Millennials AND Boomers
    Photo credit: Wikipedia. left for vacation right when the blogosphere was going nuts about Cathryn Sloane’s article in NextGen Journal:  Why Every Social Media Manager Should Be Under 25. Because I was under a strict no-social-media rule imposed by family, I had to surreptitiously read the hundreds of comments – and I couldn’t blog about it. That’s
  • BIZNOLOGY  |  WEDNESDAY, MAY 2, 2012
    [Wikipedia] Differentiate or die! It’s the digital marketing curse…
    0 (Photo credit: Wikipedia). While I am usually preaching differentiation to large businesses , I have been working with a lot of small businesses lately in my workshops and online courses. Seems like 2012 is the year that a bunch of small businesses decided to get serious about digital. With digital marketing, you must differentiate or die.
  • BIZNOLOGY  |  THURSDAY, APRIL 7, 2011
    [Wikipedia] Post #133
    Image via Wikipedia. by Frank Reed. have been fishing around trying to decide what is real news in the Internet space these days, and I honestly have been a little bored lately. So, I wondered if I was experiencing some form of burn-out surrounding the Internet. That's why I am feeling a little out of sorts.
  • FEARLESS COMPETITOR  |  SUNDAY, SEPTEMBER 11, 2011
    [Wikipedia] Find New Customers Sept 11 Tribute
    2,996 people, as per Wikipedia.). This post published today at 8:46am, precisely 10 years after the moment the first plane struck the North tower of the World Trade Center. The plane in this photo had hit about 15 minutes earlier. Something incredible was happening. He had no idea how terrible that day would become.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 4, 2012
    [Wikipedia] Happy Independence Day from Find New Customers
    Here are some fact on the day from Wikipedia. The sales lead generation company , Find New Customers wishes you and yours a happy and healthy Independence Day. An Independence Day invitation from 1825 is pictured here. It ought to be commemorated as the day of deliverance, by solemn acts of devotion to God Almighty.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 30, 2011
    [Wikipedia] QR Codes Have the Beer Can Problem
    There continues to be a steady buzz about QR codes, those bar code-looking thingys that can be scanned by a smart phone to link you to added content, a website or perhaps even a coupon at the point of purchase. One of my most interesting jobs was global marketing director for aluminum packaging products (like beverage cans).  We were vulnerable! 
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 29, 2012
    [Wikipedia] Five Ways to “Get Real” With B-to-B Social Media
    You can set up a listening post using tools like Radian6, or simply set up an RSS feed from sources like blogs, Twitter, LinkedIn, Focus, Quora, YouTube and Wikipedia, so you can keep current with what’s being said in your field. Image by Getty Images via @daylife. Today, 89% of B-to-B marketers in the U.S. What should I be doing,” they ask. 
  • SAZBEAN  |  THURSDAY, DECEMBER 19, 2013
    [Wikipedia] Find Errors in Your Structured Data with Google Webmaster Tools
    Photo credit: Wikipedia) Structured data helps search engines and crawlers properly categorize different types of information on a website. Racks of telecommunications equipment in part of a data center. There is structured data for all sorts of information from addresses to reviews to recipes. Content News & Notes
  • SAZBEAN  |  THURSDAY, DECEMBER 12, 2013
    [Wikipedia] Using Labels to Track Ad Testing in Google AdWords
    Photo credit: Wikipedia) While Ad Testing is a vital part of optimizing any PPC campaign, it can be tiring to track all the changes to determine what caused improvements or problems. A female Bloodhound. For example, Ad Title, Ad Content, and Ad Display URL are most typically tied to improving CTR.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 26, 2014
    [Wikipedia] Swag, Tchotchke, Bauble: 7 Things To Consider For Event Giveaways
    In case you’re unfamiliar,   a tchotchke ( choch-key ), according to  Wikipedia ,  is “a small bauble or miscellaneous item. Author: Michael Gerard Earlier this year I attended Content Marketing World in Cleveland, Ohio representing Curata as its CMO and hoping to learn best practices in content marketing from other marketers.
  • BIZNOLOGY  |  TUESDAY, JUNE 28, 2011
    [Wikipedia] How do you coordinate social media in a large organization?
    Image via Wikipedia. In my presentation on Sunday to the IEEE Board of Directors on organizational social media, I got a great question from a member of the board, "Our organization is not like the others that you've worked with. We have many local chapters that we can't order around. How can we work with them to succeed in social media?".
  • CHRIS KOCH  |  FRIDAY, MAY 6, 2011
    [Wikipedia] How to measure influence in social media marketing
    Image via Wikipedia. Measuring influence is the new obsession in the social media world—adding another layer of anxiety to the dark cloud of existential dread that is marketing ROI. Social media present us as individuals seeking status within a community, which is something that humans have been working at since our days as monkeys.
  • CMO ESSENTIALS  |  TUESDAY, FEBRUARY 2, 2016
    [Wikipedia] Is Account-Based Marketing Ready for Take-Off?
    Image Source (Public Domain): Wikipedia. Like powered flight, account-based marketing has never been a bad idea. Considering that so many marketing best practices roll up into account-based marketing (ABM) – personalized messaging, precise and relevant targeting, pragmatic execution, and more – it’s clearly a worthwhile pursuit.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 12, 2012
    [Wikipedia] Being Honest About Digital Marketing
    Photo credit: Wikipedia. Over the course of my day I speak to quite a few people about Internet / digital marketing in one capacity or another. The discussions range from local to organic search to paid search to social media to display advertising to analytics and all stops in between or beyond. For the most part, it’s pointless.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 15, 2014
    [Wikipedia] Matching Marketing Technology to Business Strategy: A Starting Framework
    Wikipedia tells me that strategy maps are obsolete but I still find them useful. As you may know, I’m working with Scott Brinker of Chief Martech blog fame and Third Door Media on the MarTech marketing technology conference set for August 19-20 in Boston.* Bluff called. So, where to begin? crickets] I think the answer is no, for two reasons.
  • HUBSPOT  |  MONDAY, JANUARY 21, 2013
    [Wikipedia] Why Marketers Need to Rise Above the Deluge of Crappy Content
    Or the Tyrannosaurus Rex of content: Wikipedia. When we at Velocity Partners published our latest SlideShare rant, “Crap: The content marketing deluge,” we got a big, big response. If you didn't see the slideshow, take a quick look. It's light on copy, you should be able to breeze through it quite quickly. The Content Marketing Deluge. Great.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MAY 3, 2013
    [Wikipedia] Provenir Adds Social Listening to Customer Decisions: Another Customer Data Platform
    The system is usually sold on a Software-as-a-Service (SaaS) basis, but on-premise licenses are also available. * For extra credit, compare and contrast Provenir’s primary Web site with the site for their listening division. ** Defined in Wikipedia as “mathematical structures used to model pairwise relations between objects”.
  • BIZNOLOGY  |  THURSDAY, JUNE 21, 2012
    [Wikipedia] The right social media listening tools for the right jobs
    Photo credit: Wikipedia. But I know that not everyone will spend the money to get their social media listening to be  as accurate as Converseon can do it. know that many of you want to use something free, such as Hootsuite. (I see you out there.) And you  can use a free tool to do social media listening–it’s not against the law.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 8, 2015
    [Wikipedia] Digital Learning and the Sharing Economy
    Source: Wikipedia ). In a business environment where the flavor of the moment is digital transformation, how does corporate learning fit in? What are the main digital trends that will have a transformational effect on the way people in organizations learn over the next few years? Like this post? Sign up for our emails here.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 20, 2011
    [Wikipedia] How NOT to pitch a blogger
    Image via Wikipedia. Tweet This Post. Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers.  In great measure, these fears exist because of the horror stories that have resulted from wrong-headed approaches. It is sort of like dating.
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 20, 2015
    [Wikipedia] Understand Your Target Market: 3 Steps to Creating Customer Personas
    According to Wikipedia , personas are defined as fictional characters created to represent the different user types that might use a site, brand, or product in a similar way. Your product or service is intended for a particular group of people, right? You may have a grasp on your customers, but how well do actually know them? Location.
  • TONY ZAMBITO  |  WEDNESDAY, JUNE 1, 2011
    [Wikipedia] Social Buyerology: Listening to the Social Buyer
    Image via Wikipedia. This is the third installment of my reflection on Social Buyerology.    The first article, Social Buyerology: Understanding Buyers in the Social Age reflected on the need for a new science of examining buyers in the social age.    Only then will insights be listened to and responded to.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 8, 2011
    [Wikipedia] Weiner shows it's easy to screw up in social media
    Image via Wikipedia. And, no matter how much of an advocate you are of social media, the undeniable truth is that it is most definitely easier to make such a faux pax in social media than in other ways. There are several reasons why that's true. Social Media Marketing Anthony Weiner Facebook Social media Twitter Weiner
  • BIZNOLOGY  |  THURSDAY, JUNE 2, 2011
    [Wikipedia] My Interview with Webdagene in Oslo
    Image via Wikipedia. I'm looking forward to my trip to Oslo in September to appear at the Wegdagene conference , where I will be doing a keynote speech and a workshop on experimental marketing (aka Do It Wrong Quickly). The introduction is in Norwegian, but my part is in English, so check out my interview with Webdagene in Oslo.
  • BIZNOLOGY  |  MONDAY, MARCH 7, 2011
    [Wikipedia] Site search: Too many results and not enough
    Image via Wikipedia. I've been working with several clients recently in an area that gets very little love, yet is critical for your Web site: Your own site's search function. We love to talk about Google and search engine optimization, but most of us spend almost no time optimizing our own site search.
  • BIZNOLOGY  |  MONDAY, JULY 8, 2013
    [Wikipedia] Why your social business platform doesn’t have 100% adoption
    Photo credit: Wikipedia. ” (Source: Wikipedia ). You did everything you could to spread the use of a social platform at your organization. Even worse, you may find that there are as many haters of the new platform as there are fans of it. If that is happening to you, you may be looking at the wrong target. On the contrary.
  • BIZNOLOGY  |  MONDAY, APRIL 9, 2012
    [Wikipedia] Tips for Next Gen Digital Marketing and PR Pros
    Photo credit: Wikipedia. What’s the future of digital media marketing and social public relations? What trends are we, as seasoned digital media marketers, seeing in the marketplace? What advice can we give the next generation of digital media marketing or PR pros for landing a job in digital marketing or communications? It’s One final tip.
  • BIZNOLOGY  |  FRIDAY, JANUARY 11, 2013
    [Wikipedia] Why Marketers Should Fear Mobile Marketing
    Photo credit: Wikipedia. Earlier this week, I saw a piece of data that, if accurate or even half accurate, is something that every Internet marketer should fear in the same way that a kid fears the dentist. “What?” ” you ask. Well, kids (and many adults for that matter) are scared to death of the dentist. Why is that? Sorry.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 17, 2016
    [Wikipedia] Highlights from SXSW 2016
    His latest company, Viv , is creating a global brain where we “teach it” like we would contribute to Wikipedia. His latest company, Viv, is creating a global brain where we “teach it” like we would contribute to Wikipedia. If you have never been to SXSW before, it is truly impossible to describe how epic this event is.
  • BIZNOLOGY  |  WEDNESDAY, MAY 11, 2011
    [Wikipedia] Writing simply isn't for bird brains
    Image via Wikipedia. by Chris Abraham. While the reading ease is kept simple, we're generally not writing to appeal to 12-year-olds. One of the biggest challenges that writers have across all disciplines is with interpretation.
  • SAZBEAN  |  TUESDAY, MAY 21, 2013
    [Wikipedia] Marketers’ Top Questions on Social Media
    – 90% What are the best ways to engage my audience with social media? – 88% How do I measure the return on my social media investment? – 87% What are the best social management tools? – 84% How do I create a social strategy? Also, what works for one company, may not work for another, but sharing can lead to new ideas.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Wikipedia] Digital Learning: Beyond the copycat model
    Internal versions of Wikipedia try to re-create the magic of a single authoritative reference resource for the whole organization, but after a couple of years most of the content is incomplete or outdated. The fundamental point missing in all these failed attempts is the understanding that your corporate intranet is not the internet.
  • TONY ZAMBITO  |  SUNDAY, MAY 1, 2011
    [Wikipedia] Plan for the Social Buyer Before It’s Too Late
    Image via Wikipedia. To say things are changing is an understatement.    Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users.    You might be surprise that most often, outbound calls are going directly into voice mail.  What is happening? 
  • BIZNOLOGY  |  FRIDAY, MARCH 1, 2013
    [Wikipedia] Is Social Media Security Out of Your Hands?
    Photo credit: Wikipedia. read an interesting article from the New York Times this week. It was about the problem of social media accounts being hacked and hijacked and something bad happening to a brand. Before Before we get started though. happened on it, really thinks this hurt the brand I suggest you reassess. But back to this NYT article.
  • SAZBEAN  |  TUESDAY, MAY 14, 2013
    [Wikipedia] Facebook Works for B2B Too
    facebook engancha (Photo credit: Wikipedia) As a Business-to-Business (B2B) company, you may feel like you have to uphold a very professional image, so Facebook doesn’t make sense for you. Or that your prospective customers won’t be on Facebook because it’s clearly for kids and grandparents. What about you? News & Note
  • SAZBEAN  |  WEDNESDAY, MAY 30, 2012
    [Wikipedia] Facebook Timeline Engagement Tips – Future of Engagement
    Mark Zuckerberg, founder and CEO of Facebook (Photo credit: Wikipedia). Business brands got a new way to manage and monitor their reach to fans through the admin panel with Facebook’s recent introduction of timeline for pages. Highlights: New Admin Feature. Easily Accessible. Increases Engagement Optimization.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 12, 2012
    [Wikipedia] Stop SOPA From Killing the Internet!
    Problem 5: It’s not just small business that takes the hit (When Google, Wikipedia and Amazon threaten a global blackout day, it’s serious.). I admit it. didn’t know what the Stop Online Privacy Act (SPOA) (Known as PIPA in the Senate) was all about. And we don’t do politics on this blog. GoDaddy was right. You get busted.).
  • BIZNOLOGY  |  THURSDAY, JULY 21, 2011
    [Wikipedia] Become a Twitter Power User
    Image via Wikipedia. Everyone is talking about Twitter, but can you do any real business with it? With all the choices of marketing tactics, does it really make sense to use Twitter? Social Media Marketing Webinars Online Communities Social media Social network Twitter
  • SAZBEAN  |  FRIDAY, JUNE 10, 2011
    [Wikipedia] Digging in the Cache – A Series of Tubes
    Here’s the partial text from Steven’s remarks (courtesy of Wikipedia ): Ten movies streaming across that, that Internet, and what happens to your own personal Internet? Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history. It’s not a big truck. News & Notes
  • TONY ZAMBITO  |  SUNDAY, JULY 24, 2011
    [Wikipedia] The New Social Buyer Ecosystem
    Image via Wikipedia. From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.    The pace in 2011 has noticeably quickened.  New Buyer Perspectives Evolving.   There have been some surprising revelations.    In fact, I can’t even recall when I last did that. 
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 15, 2012
    [Wikipedia] SEO Basics for Small Business Professionals: 2 Steps Anyone Can Do
    Image: Wikipedia ). 2 Steps Anyone Can Do" alt=" SEO Basics for Small Business Professionals: 2 Steps Anyone Can Do" />. Steps Anyone Can Do" width="228" height="166" /> If you’re a small business professional, you may end up doing a lot of your website updating yourself. This article explains the basics. Links.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JUNE 18, 2013
    [Wikipedia] List Development: 4 Ways to Win the War Against Bad Data
    like to think of Jigsaw as the “Wikipedia of Contacts.” It is the world’s largest database of contact and company info and it’s based on a give-and-take point system with its over one million user base. Sales Prospecting Perspectives is pleased to bring you a guest post from Kevin Stemple, Database Manager at AG Salesworks. But don’t worry!
  • BIZNOLOGY  |  MONDAY, MAY 27, 2013
    [Wikipedia] 5 Ways to Get the Most From Google+ Communities
    Photo credit: Wikipedia. Many of you have wondered whether Google+ makes sense for your marketing, but some of you have taken the plunge, whether it is because you believe that Google+ users are a valuable part of your audience, or because you think that its effect on search rankings is a game-changer. image credit: global web index.
  • SYNECORE  |  MONDAY, JANUARY 14, 2013
    [Wikipedia] Will 3D Printing Change Manufacturing as We Know It?
    Wikipedia ), 3D printing is an “additive” manufacturing process for making three-dimensional solid objects from a digital model. Imagine loafing about on a quiet Saturday afternoon perusing Amazon.com for a sleek new pair of shoes; ahh yes, that perfect pair of pink pumps. Sounds cool enough. But what the heck is 3D printing? WHAT A CAD!
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 19, 2013
    [Wikipedia] Link-Builders versus Content Marketers
    If you don’t feed Google what it wants, Google will choose Google+, Yelp, Wikipedia, or the news instead of you, your products, and services. Like Reece’s, link-builders and content marketers need to combine forces because they’re two great tastes that taste great together. And self-promotion. And shamelessness. SEO is Dead.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 28, 2015
    [Wikipedia] 4 Promotion Strategies Used by the Best Business Bloggers
    Wikipedia defines Influencer marketing as a form of marketing in which focus is placed on specific key individuals (or types of individuals) rather than the target market as a whole. Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. For example: ?80% 44% of business bloggers have more than two blogs.
  • B2B MARKETING INSIDER  |  SUNDAY, JUNE 21, 2015
    [Wikipedia] The Two Types Of Brands (And The Entrepreneurs Behind Them)
    gold medal with olympic rings and maple leaf (Photo credit: Wikipedia). Recently, I was having a discussion with  branding expert David Brier  on the sometimes questionable state of brands today. He He laughingly mentioned a client who recently asked, “How did you know? You must have time traveled to know what we’d need.”. Tale of Two Brands.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 1, 2013
    [Wikipedia] Playing the online reputation shell game
    “Misdirection is a form of deception in which the attention of an audience is focused on one thing in order to distract its attention from another,” according to Wikipedia; and, according to the Wiktionary, redirection is “the automated process of taking a user to a location other than the one selected.” Body doubles!
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 15, 2015
    [Wikipedia] We could all learn a lot from Jeff Bullas
    April 3rd, 1974 our ranch house in Madison, Indiana was destroyed by an EF4 tornado (166 to 200 MPH winds) according to Wikipedia. Jeff Bullas is a great blogger who writes great articles like: 6 Simple Tips to Grow a Large Email List. Read more at [link]. He’s a top blogger and I’m a big fan of Jeff. Smoking. Yippee! Tornadoes.
  • BIZNOLOGY  |  MONDAY, DECEMBER 31, 2012
    [Wikipedia] 5 Critical Roles that Need SEO Skills
    Photo credit: Wikipedia. Last month, I said that SEO is the top skill for digital marketers. This might seem outrageous to one who has not read that post. Even to those who have read it, it might seem controversial. Many people in my Twitter stream are calling SEO the bane of the web. Debunking the SEO Haters, Again. Product Owners.
  • ACT-ON  |  THURSDAY, DECEMBER 10, 2015
    [Wikipedia] Keywords Matter, Keywords Don’t Matter – How To Make Sense of SEO Evolution
    Here’s the definition of semantic search, according to Wikipedia (and Google, too): Semantic search seeks to improve search accuracy by understanding searcher intent and the contextual meaning of terms as they appear in the searchable dataspace, whether on the Web or within a closed system, to generate more relevant results. They aren’t dead.
  • BIZNOLOGY  |  THURSDAY, MAY 17, 2012
    [Wikipedia] The Eight Wastes and Internal Social Business Platforms
    Photo credit: Wikipedia. Our current toolset – email, phone, meetings, SharePoint and intranet – is more than enough for our needs. We don’t need yet another tool to make our work life even more complex. Then, production systems frameworks like Lean could be used to better identifies where improvements are needed. If Motion.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 26, 2014
    [Wikipedia] Does Social Media Influence Search Rankings?
    Here’s the first part of Patel’s Wikipedia page, slightly edited, emphasis mine: Patel launched his first online venture, a job board named Advice Monkey, in the late 90s while in high school. Did your formal education prepare you for what you actually do in the day-to-day? Social media and search rankings. Want more information?
  • BIZNOLOGY  |  MONDAY, APRIL 2, 2012
    [Wikipedia] Agile marketing meets TV
    (Photo credit: Wikipedia). spend a lot of time speaking and consulting on agile marketing–what I wrote about a lot in Do It Wrong Quickly –and I often use the example of television commercials as the very antithesis of agile marketing, the epitome of old media. But all that is changing. So, what’s happening here?
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 19, 2013
    [Wikipedia] Are Marketers Considering Learning Styles?
    Photo credit: Wikipedia). Educators are constantly talking about learning styles. Some people are auditory. Others are kinesthetic. As a marketer, are you thinking about the learning style of your audience? thought about this recently when I was looking for a quiet place. “Why would that matter?” ” you might ask.
  • SYNECORE  |  WEDNESDAY, FEBRUARY 4, 2015
    [Wikipedia] A Brief History of Responsive Web Design
    Wikipedia defines RWD as “an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices.” To fully understand why we have RWD and why it is a big deal, it’s helpful to know a little bit of the history behind it.
  • INDUSTRIAL MARKETING TODAY  |  SUNDAY, SEPTEMBER 2, 2012
    [Wikipedia] Why a Content BOM is Crucial to a Successful Industrial Web Design
    Content BOM is not a typo in my headline. Read on…. I am amazed how often I find that creating content is an afterthought for people who are considering an industrial web design (more commonly a site redesign). Somehow, they assume the web designer will take care of content creation and the cost is included in their proposal for designing the site.
  • BIZNOLOGY  |  MONDAY, JANUARY 28, 2013
    [Wikipedia] Make the Most of Content Marketing Campaigns
    Photo credit: Wikipedia. Content marketing is a valuable part of any business strategy and it comes in many forms. What’s more – only 50 percent in industries like financial services, software, banking and insurance said their companies had no content marketing calendar. Not only is specificity needed, but so is planning. Direct sales?
  • SOCIAL MEDIA B2B  |  WEDNESDAY, FEBRUARY 24, 2016
    [Wikipedia] An Introduction to B2B Native Advertising
    Here is the Wikipedia definition: “Native advertising is a type of advertising, usually online but feasibly elsewhere, that matches the form and function of the platform upon which it appears.”. Native advertising is one of the more popular marketing terms today. The concept behind native advertising isn’t anything new. That was too harsh.
  • WRITING ON THE WEB  |  FRIDAY, SEPTEMBER 16, 2011
    [Wikipedia] Edit Your Content: 12 Things NOT to Miss
    always link to a person’s name (to a page on the web where you can learn more about them), to a book, or to a Wikipedia definition when useful. Here’s a checklist for editing your blog content before you publish. She not only corrects errors, but evaluates for clarity and flow. Here’s what I look for: Language. 1. What else?
  • CONFLUENT FORMS  |  TUESDAY, SEPTEMBER 3, 2013
    [Wikipedia] The odds of winning a Request for Proposal (RFP)
    Image courtesy of Wikipedia We often hear the knee-jerk response " nobody ever wins RFPs " as the answer to why someone should or shouldn''t respond to Requests for Proposals, and even when the odds aren''t asked, but instead advice is being sought. These are all huge factors in the success rate of your proposal. Just you. And yet you are.
  • TONY ZAMBITO  |  SUNDAY, APRIL 17, 2011
    [Wikipedia] Importance of Context to Understanding the New Social Buyer Persona
    Image via Wikipedia. One of the major outcomes of the recent advances in the social age is the resurgence of contextually-based persona development and its’ role in helping to inform as well as shape strategy.    This is especially true when you consider there are several important strategic areas evolving at a rapid pace.
  • HUBSPOT  |  TUESDAY, JUNE 5, 2012
    [Wikipedia] 6 SEO Tools to Analyze Your Site Like Google Does
    Think about a site like Wikipedia, for example -- they must have tons of links! Actually, through a combination of internal and external links , a single Wikipedia post on Kiefer Sutherland has 599 links. In fact, they announced 40 algorithm updates in February 2012 alone, followed by another 50 in March. Yikes.
  • FATHOM  |  THURSDAY, MAY 14, 2015
    [Wikipedia] Consumer Brand SEO Pulse: 5.14.15
    Try using Wikidata.org, along with Wikipedia and schema markup. Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. link]. Don’t like it? link].
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 4, 2011
    [Wikipedia] The Importance of Leadership and Fresh Thinking
    From Wikipedia: The Japanese people had been told they were invulnerable … An attack on the Japanese homeland would cause confusion in the minds of the Japanese people and sow doubt about the reliability of their leaders. B2B Lead Generation : Strong Leadership is Needed. Here’s a lesson in leadership. Franklin D. Why not?
  • BIZNOLOGY  |  TUESDAY, JULY 8, 2014
    [Wikipedia] How to be a Google+ success
    It’s sort of like Reddit or Wikipedia like that. It just occurred to me, after spending a week deep-diving into Google+ , that Plus is not a social network — or even a social layer — it’s a global reboot of the message board. If you want to succeed, you need to forget about your friends and your family. Goodbye !
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 2, 2012
    [Wikipedia] Why Small Businesses Need Smart Marketing
    Photo credit: Wikipedia. Small businesses need loans in order to take product and service ideas to the next level. Without the infusion of upfront cash, many small businesses flounder despite having an arsenal of legitimate business ideas. Smart marketing has never been more vital to small businesses than it is today. Local. and Bing.
  • B2BBLOGGERS  |  FRIDAY, NOVEMBER 19, 2010
    [Wikipedia] Experimentation Is The New Best Practice
    Take a look at this definition from Wikipedia , pay particular attention to the bolded text. Source: Wikipedia. It is the environment in which you apply the principles that is evolving. The B2B marketing trend that I cover in this article has more to do with your personal approach to marketing than a new technology or B2B social media.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Wikipedia] Which country search index is your page in?
    Photo credit: Wikipedia. People love to talk about whether you Web page is in the search index.  The search index. Like there’s  one. If only it were that easy. First off, there is at least one search index for every search engine, so Bing has one, Google has one, and so does every search engine in every country around the world.
  • HUBSPOT  |  THURSDAY, AUGUST 16, 2012
    [Wikipedia] 14 Funny Brands You Can't Help But Follow in Social Media
    If you know what HSDPA means without Wikipedia, we may have a job for you! There are quite a few factors that go into what makes a brand "followable" in social media. Think about it from the follower's perspective -- why do you choose to 'like' or follow certain brands on social networks like Facebook and Twitter? Darn tootin'! Pve8rV.
  • HUBSPOT  |  FRIDAY, OCTOBER 4, 2013
    [Wikipedia] Why Google's Hummingbird Algorithm Is Perfect for Inbound Marketers
    Image credit: Wikipedia. This post originally appeared on Inbound Ecommerce , the brand new ecommerce section of the HubSpot Inbound Marketing blog. You may have heard the news by now: Google has rolled out a new algorithm for all search results. What is Hummingbird? Will my search results suffer as a result of Hummingbird? Be helpful.
  • BIZNOLOGY  |  TUESDAY, JULY 17, 2012
    [Wikipedia] Reddit is the 800-pound Gorilla in the room
    This is the same thing going on on Wikipedia and on message boards as well; however, unlike message boards, reddit ends up being mentioned in my  RSS  and mainstream news feeds almost every day these days. Image via CrunchBase. reddit  is the 800 pound Gorilla in the room and has been for years. Not so anymore. Consider yourself warned.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 22, 2013
    [Wikipedia] What Makes REAL Buyer Personas? Beware of Pretenders developing Buyer Personas
    First, check out the Wikipedia page of Alan Cooper. Beware of Pretenders developing Buyer Personas. Recently I was contacted by the new Chief Marketing Officer at a past client of mine. I had proposed developing buyer personas for them. link]  who is considered the founder and author of persona driven solutions and design. What do you think?
  • PWB MARKETING BLOG  |  FRIDAY, JANUARY 7, 2011
    [Wikipedia] Three Reasons to Love QR Codes
    According to Wikipedia: A QR Code is a two-dimensional code, readable by QR scanners, mobile phones with a camera, and smartphones that came into being in 1994. QR codes have great potential for savvy marketers. The technology has been used in Asia for a number of years and is beginning to gain traction in the U.S. It’s smart and easy.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 10, 2014
    [Wikipedia] How to avoid Google’s huge mistake
    In another classic—though little-remembered—example, Google introduced its “Wikipedia-killer,” Knol , way back in July 2008. The world didn’t need a replacement for Wikipedia. As my Biznology colleague Chris Abraham recently pointed out, sometimes Google is a lying liar that lies. ” [Emphasis mine]. So, yeah.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 4, 2011
    [Wikipedia] The Long Tail of Blogger Outreach
    Image via Wikipedia. I had breakfast with John Bell of Ogilvy a number of years ago. He didn’t see the value of investing limited budget, time, and resources on the long tail when those treasures would better be used to woo the high-fliers, professionals, top-cows, and A-listers.  The Internet is such a gift.  They take time. 
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 10, 2010
    [Wikipedia] Mapping Content to the Sales Funnel AND Buyer types
    Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. will self confess that I have ignored this one for a while. would love to know.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 11, 2011
    [Wikipedia] Social Sharing Might Get You Sued: Social Media And Copyright Law
    Fair Use or “fair dealing&# as it is known in other parts of the world is a part of Trademark law that, according to wikipedia:  “allows limited use of copyrighted material without requiring permission from the rights holders.&# You could even get sued. And the penalty might be more than a little slap on the wrist. trademark law.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 2, 2013
    [Wikipedia] How does your team get digital marketing training?
    Photo credit: Wikipedia. Most of you know that I do a lot of training work, both for individuals and companies, and it has struck me recently that there might not be enough choices in how companies train their teams. In this business, you all know that constant learning is essential. The good ones include exercises that cement the learning.
  • BIZNOLOGY  |  MONDAY, MAY 7, 2012
    [Wikipedia] How to clean up a cluttered website? Content analytics is the answer
    Panda (Photo credit: Wikipedia). Post Panda (Google’s one-year-old revolutionary search ranking algorithm that has upended old-style SEO), optimizing individual pages is more difficult and less effective than it was before Panda. Google now pays more attention to overall site cleanliness and architecture. You do the keyword research.
  • HUBSPOT  |  TUESDAY, JULY 1, 2014
    [Wikipedia] What Is a CDN? [FAQs]
    Let''s start with the Wikipedia definition of a CDN : "A content delivery network or content distribution network ( CDN ) is a large distributed system of servers deployed in multiple data centers across the internet.". So the first thing you''ll need for a faster website is a CDN. You know what a CDN is right? Right! Of course!
  • SAZBEAN  |  MONDAY, APRIL 21, 2014
    [Wikipedia] How Typography Affects Your Internet Marketing
    English: Example of Tahoma typeface (Photo credit: Wikipedia). Suvir Mirchandani, a teenager from Pittsburgh, recently came up with a way to save the government a lot of money. No, it doesn’t involve massive cuts to social programs or reductions in military spending. Overview of Typesetting. point Arial bold is an example of a font.
  • BIZNOLOGY  |  FRIDAY, JUNE 3, 2011
    [Wikipedia] Wanna Play "Guess What Brands I Hate Today"?
    Image via Wikipedia. by Frank Reed. Over the past two days I have been caught in a technology alternate universe. It's the one where reality happens. It's the one where hype laps the truth on a regular basis. It's the one where "experts" don't know what they are talking about.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 28, 2015
    [Wikipedia] 4 Promotion Strategies Used by the Best Business Bloggers
    Wikipedia defines Influencer marketing as a form of marketing in which focus is placed on specific key individuals (or types of individuals) rather than the target market as a whole. Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. For example: ?80% 44% of business bloggers have more than two blogs.
  • SAZBEAN  |  TUESDAY, MAY 28, 2013
    [Wikipedia] Successful Marketing Always Has a Return
    coins (Photo credit: Wikipedia) As a business owner it can be tempting to look at all the money going out and worry about spending. That’s good and healthy, but too much worry can mean that you’re not making the right investments to help your business grow.  I see this especially happen with marketing decisions. What do you think?
  • TONY ZAMBITO  |  THURSDAY, NOVEMBER 10, 2011
    [Wikipedia] Buyerology Trend: Think Experience Creation Versus Content Creation
    Image via Wikipedia. This is the first of a series of articles planned on looking at buyer trends that will influence marketing and sales in the near and foreseeable future.    This article looks at how buyers are seeking experiences and the new role of the C-Suite as experience creators. Buyer Trend: Overwhelmed By Content.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 10, 2012
    [Wikipedia] Check Your Site for 404 Errors Regularly
    Photo credit: Wikipedia. The most important indicator of a good business website is one that provides visitors with a good user experience. Users want to be able to quickly click through your website to find what they are looking for. The most common cause of 404 errors is when a business website is being revamped or redesigned.
  • BIZNOLOGY  |  FRIDAY, JULY 13, 2012
    [Wikipedia] How To Generate Great Content For Content Marketing
    Photo credit: Wikipedia. Scared off by that blank white page you’re supposed to fill with content again and again and again? Don’t be. Generating content ideas is easier than you think if you follow a few basic ideas and work your way up from easier to more demanding – but rewarding! – techniques. Curation. Creation.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 21, 2012
    [Wikipedia] What is SEO? 10 Free SEO Videos for Beginners
    We’d like to help beginners to wrap their heads around the SEO concept and according to Wikipedia 60% of the general population are visual learners. What is SEO ? Data from Google’s Keyword Tool tells us that as of today, people search for this term 18,000 times per month. What Is Search Engine Optimization / SEO. Year : 2011. Minutes.
  • TONY ZAMBITO  |  SUNDAY, JUNE 26, 2011
    [Wikipedia] The Influence of the Social Buyer on B2B Business
    Image via Wikipedia. In the B2B world, the emergence of the Social Buyer is causing organizations to search for better ways to reach its’ base of buyers.    What we do know is that B2B buyers are demanding more social experiences in their buying processes.   New Business Models. Social Buyer Cycle.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 31, 2014
    [Wikipedia] 31 Wicked Cool Benefits of Marketing Automation
    Vincent Price and Raven, source: Wikipedia. Traditional Cornish Jack-o-Lantern made from a turnip, source: Wikipedia. Hallowmas. All Souls’ Day. All Hollows Day. All Saints’ Day. All Hallows Eve. Samhain. Hallowe’en. In other words, it’s awesome. Let’s jump-start this broomstick. First, a Brief Walk through History.
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