BIZNOLOGY | THURSDAY, MAY 10, 2012
[Wikipedia] Baffled by Content Marketing? Start with the Basics!
Photo credit: Wikipedia. The concern we hear most frequently from clients just getting started with content marketing is some variation on “What the heck am I going to write about?” ” So let’s start off talking about what kind of content you can and should be generating. Is This Interesting To My Audience? Next Steps.
EMARKETING STRATEGIST | TUESDAY, AUGUST 24, 2010
[Wikipedia] Who’s Tracking You Online?
Wikipedia is the only of the top 50 sites that doesn’t allow any tracking on its site. Yay Wikipedia!). Many people don’t realize that when they use the internet, they leave a trail of bread crumbs behind them in the form of their search history. There are 2 types of tracking software: Cookies and Beacons.
BIZNOLOGY | MONDAY, FEBRUARY 17, 2014
[Wikipedia] Hindsight 20/20 Series: 4. Your social business platform as a shopping mall
'Boxing Day at Eaton Center (Photo credit: Wikipedia). Wikis: they showed the potential behind a more “social” model of authorship, and Wikipedia is still proof that the model can be very effective under ideal conditions. Most of them never enjoyed the sustained success of Wikipedia in the corporate world.
BIZNOLOGY | FRIDAY, FEBRUARY 7, 2014
[Wikipedia] Getting back to marketing basics
'(Photo credit: Wikipedia). In the rush to implement the latest social and digital marketing programs, many marketers appear to focus on the communication aspects of their initiatives, often without much thought about the underlying strategy. They cite increases in followers, likes and visits and celebrate their successes.
BIZNOLOGY | MONDAY, MAY 14, 2012
[Wikipedia] 5 reasons it’s not too late for Avon to join Social Media’s party
Photo credit: Wikipedia. The Wall Street Journal, in a recent article, Avon Is Late to Social Media’s Party , says sales for cosmetic products have steadily moved online to sites like Sephora.com , Beauty.com and Drugstore.com. This This has contributed to a -75% decline in operating profit for Avon and their 5.8 million reps.
WRITING ON THE WEB | WEDNESDAY, AUGUST 29, 2012
[Wikipedia] Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?
Wikipedia. Audience’s Interests, Needs, and Wants?" alt=" Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?" />. Audience’s Interests, Needs, and Wants?" width="210" height="139" /> Content marketing is all about quality content that grabs the attention of your ideal prospects and clients. They won’t stay.
BIZNOLOGY | MONDAY, APRIL 9, 2012
[Wikipedia] Tips for Next Gen Digital Marketing and PR Pros
Photo credit: Wikipedia. What’s the future of digital media marketing and social public relations? What trends are we, as seasoned digital media marketers, seeing in the marketplace? What advice can we give the next generation of digital media marketing or PR pros for landing a job in digital marketing or communications? It’s One final tip.
BIZNOLOGY | TUESDAY, APRIL 23, 2013
[Wikipedia] Blogger outreach is more PR than social media
'The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. My expertise, however, is online community outreach and engagement. So, what my team and I developed is the equivalent of blogger-brand speed dating.
B2B MARKETING INSIDER | MONDAY, MARCH 31, 2014
[Wikipedia] Why Brands Need To Act Like Publishers
Photo Source: Wikipedia. 'I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? This is a huge question on the minds of many marketing leaders and practitioners alike. So here are some excerpts of my views on why brands need to think and act like publishers. Why Content Marketing? of banners are ignored.
BUYEROLOGY | THURSDAY, SEPTEMBER 1, 2011
[Wikipedia] Enhance the Buyer Experience with Intelligent Engagement
Image via Wikipedia. One particular trend I have noticed this year, in participant observations with B2B buyers, is the movement towards what I would label Intelligent Engagement. I referenced this in my previous article whereby I questioned the phrase Reach and Engage in contrast to Listen and Engage. Related articles.
B2B MARKETING INSIDER | WEDNESDAY, FEBRUARY 5, 2014
[Wikipedia] Growth Hackers And The Marketing Wake Up Call
According to Wikipedia, “ Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. 'One of the biggest trends in marketing was defined in one of the top Slideshare presentations from last year. ” . Strategy
BIZNOLOGY | MONDAY, JULY 30, 2012
[Wikipedia] Prospecting to IT Buyers: How Nine Data Vendors Stack Up
Photo credit: Wikipedia. Buyers of information technology (IT) are one of the most valued audiences targeted by business marketers. Globally, these professionals spend $3.6 trillion on hardware, software and technology services. Our thanks to them for letting us poke around under their hoods. The results of our study can be downloaded here.
BIZNOLOGY | FRIDAY, MAY 25, 2012
[Wikipedia] 5 Tips to Get Your Online Marketing Ready for Swimsuit Season
Photo credit: Wikipedia. What does summertime have to do with your waistline and your business? Well, if your business is at all seasonal, you’re gearing up for summer traffic peaks or slower demand as people go on holiday. What do I mean? Well, Well, read on to see 5 tips to get your business ready for swimsuit season. Accessorize.
BIZNOLOGY | MONDAY, JULY 8, 2013
[Wikipedia] Why your social business platform doesn’t have 100% adoption
'Photo credit: Wikipedia. ” (Source: Wikipedia ). You did everything you could to spread the use of a social platform at your organization. Even worse, you may find that there are as many haters of the new platform as there are fans of it. If that is happening to you, you may be looking at the wrong target. On the contrary.
B2B MARKETING ONLINE | FRIDAY, AUGUST 20, 2010
[Wikipedia] If Facebook was a country.
I'm happy show working workings if anyone is really interested; source of stats are IMF country tables (via Wikipedia) and reported Facebook figures from various newsfeeds) and I've taken revenue to be the same as GDP). I'm sure everyone now knows that if Facebook was a country, it'd be the third largest in the world.
BIZNOLOGY | MONDAY, SEPTEMBER 17, 2012
[Wikipedia] 9 Google Analytics metrics every marketer should know
Photo credit: Wikipedia. The GPS for a website and any brand’s online effort is Google Analytics. If you have a website and don’t regularly review analytics, it’s the same as getting into a car to drive someplace without knowing where you’re going. Google made available sophisticated analytic software for free.
IT'S ALL ABOUT REVENUE | THURSDAY, FEBRUARY 14, 2013
[Wikipedia] 3-Point Checklist: Leverage Your Online Brand Presence To Boost The Bottom Line
Grande Guide to Wikipedia. by Nick Bell | Tweet this. You spend time, money, and resources to develop your online brand presence. Not so great at managing it? Looking for ways to tie your hard work back to the bottom line? Check out this 3-Point Checklist for maximizing your online brand presence. Define rules for measurement and reporting.
BIZNOLOGY | WEDNESDAY, NOVEMBER 21, 2012
[Wikipedia] New Developments in B2B Loyalty Marketing
Photo credit: Wikipedia. Business marketers have much to gain from retention marketing. Business customers tend to be fewer and more valuable—meaning you can’t afford to lose even one. But how do you keep your customers active and buying from you, versus the competition? How do you prevent defection? Incentive programs.
DIGITAL B2B MARKETING | THURSDAY, JULY 14, 2011
[Wikipedia] Thought Leadership Marketing is an Oxymoron
Here is the definition of thought leader provided by Wikipedia: “Thought leader is business jargon for an entity that is recognized for having innovative ideas.. Thought leadership is a common marketing topic, but unfortunately thought leadership is not a common outcome of marketing. Thought leadership is expansive. Company 2.
HUBSPOT | FRIDAY, OCTOBER 4, 2013
[Wikipedia] Why Google's Hummingbird Algorithm Is Perfect for Inbound Marketers
Image credit: Wikipedia. 'This post originally appeared on Inbound Ecommerce , the brand new ecommerce section of the HubSpot Inbound Marketing blog. You may have heard the news by now: Google has rolled out a new algorithm for all search results. What is Hummingbird? Will my search results suffer as a result of Hummingbird? Be helpful.
BIZNOLOGY | THURSDAY, SEPTEMBER 19, 2013
[Wikipedia] Are Marketers Considering Learning Styles?
'Photo credit: Wikipedia). Educators are constantly talking about learning styles. Some people are auditory. Others are kinesthetic. As a marketer, are you thinking about the learning style of your audience? thought about this recently when I was looking for a quiet place. “Why would that matter?” ” you might ask.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, APRIL 15, 2014
[Wikipedia] Matching Marketing Technology to Business Strategy: A Starting Framework
Wikipedia tells me that strategy maps are obsolete but I still find them useful. 'As you may know, I’m working with Scott Brinker of Chief Martech blog fame and Third Door Media on the MarTech marketing technology conference set for August 19-20 in Boston.* Bluff called. But I''ve always defined it on a case-by-case basis. So, where to begin?
BIZNOLOGY | WEDNESDAY, MAY 29, 2013
[Wikipedia] 5 Essential Functions for Every B2B Website
'Photo credit: Wikipedia. If you don’t have a website, you don’t have a business.” By now, this maxim is well understood–and it is just as true for B2B businesses as for B2C ones, if not more so. But what kind of functionality does your B2B website really need? Here are five must-haves for every B2B website. . commerce.
BIZNOLOGY | FRIDAY, MARCH 28, 2014
[Wikipedia] Internet of things and real time planning, or how devices talk and plan ahead
'(Photo credit: Wikipedia). In advertising and media, two of the fancier trends are the ability to answer and understand when consumers talk about it in real time. It seems really interesting that our actions start being the trigger to get kind of personalized ads and experience something we like. But in our days we go to the next level.
BIZNOLOGY | TUESDAY, DECEMBER 20, 2011
[Wikipedia] Christmas is a perfect time to create havoc online
Image via Wikipedia. If you want to tar and feather your sworn enemy online using social media, now’s the perfect time to do it! Blog, tweet, and Facebook your slander or meritless accusaton; make a chastizing video, post it, promote it, and kick it to viral! Turn it up to 11! If Suckers! From now until some time in January.
CONTENT MARKETING TODAY | FRIDAY, APRIL 30, 2010
[Wikipedia] Top 10 Takeaways from the 2010 Content Strategy Forum
As Wikipedia defines it, content strategy is " the practice of planning for content creation, delivery, and governance" and "a repeatable system that defines the entire editorial content development process for a website development project." Why An Effective Content Strategy is Fundamental to Effective Content Marketing.
BIZNOLOGY | THURSDAY, FEBRUARY 7, 2013
[Wikipedia] Marketing surveys are wrong
Photo credit: Wikipedia. Yeah, I know it is a sensationalist headline. Sue me. am reacting to everyone constantly telling me that social media listening provides “wrong” information. They do. Every technique that purports to provide insights into markets has some kind of error in them because this isn’t an exact science.
BIZNOLOGY | WEDNESDAY, DECEMBER 21, 2011
[Wikipedia] Five Ways B-to-B Marketers Need to Change Their Game
Image via Wikipedia. The Internet has driven dramatic changes in business buying behavior. Just as no one buys a car anymore without first checking prices and features online, business buyers now research and educate themselves online, months—even years—before ever seeing a sales person. In No more. But there’s more.
SAZBEAN | THURSDAY, FEBRUARY 13, 2014
[Wikipedia] Data-Driven Customer Experience as a Competitive Advantage
'ETMS (Photo credit: Wikipedia) Companies are always looking for competitive advantages — what can make them stand out against their competitors. Using data and analytics to drive customer experience improvements can be a long-haul competitive advantage — increasing conversions and repeat business.
SAZBEAN | WEDNESDAY, FEBRUARY 12, 2014
[Wikipedia] The Untapped Opportunities for B2B eCommerce
Grainger branch 2915 Boardwalk Ann Arbor Michigan 48104-6765 (Photo credit: Wikipedia) The viability of consumer eCommerce is a no-brainer. What’s often forgotten is B2B (business to business) eCommerce, but sites like Amazon.com are starting to fill the gaps left by others. Manufacturers are selling directly to consumers.
BIZNOLOGY | THURSDAY, DECEMBER 26, 2013
[Wikipedia] Black Friday 2013: which toy retailers topped the rank vs. frequency chart in SEM?
'(Photo credit: Wikipedia). The Black Friday shopping weekend was an amazing opportunity to study the different search marketing strategies in play. The Search Monitor decided to look closely at one interesting vertical – toy retailers – and two important search marketing metrics in that vertical: ad rank and ad frequency.
HUBSPOT | TUESDAY, JUNE 5, 2012
[Wikipedia] 6 SEO Tools to Analyze Your Site Like Google Does
Think about a site like Wikipedia, for example -- they must have tons of links! Actually, through a combination of internal and external links , a single Wikipedia post on Kiefer Sutherland has 599 links. In fact, they announced 40 algorithm updates in February 2012 alone, followed by another 50 in March. and a Google bot! Yikes.
BIZNOLOGY | WEDNESDAY, FEBRUARY 20, 2013
[Wikipedia] Do we care if web content is “above the fold”?
Photo credit: Wikipedia. When I started working at Page One Power as a fresh faced link builder, one of the first terms that caught my ear like a poor cast was the term “above the fold.” This would be the biggest story of the day that would be eye grabbing in hopes of selling more papers. Good question! The Fold Rush. Climbing Above the Fold.
SAZBEAN | WEDNESDAY, JANUARY 22, 2014
[Wikipedia] Why Phone Calls Are Important to Email Marketing Metrics
'(Photo credit: Wikipedia) The point of marketing is to get the sale. Marketing often crosses channels — people will see a tv ad, and then check out a website — or see something on Facebook and decide to stop into a store. The same is true of email marketing — it often drives phone calls.
SAZBEAN | THURSDAY, MAY 16, 2013
[Wikipedia] Google Wallet Makes It Easier than PayPal to Send Money
'Google Wallet Logo (Photo credit: Wikipedia) So far Google Wallet has been on the sideline. Well, it just got the call from the coach to check into the game. Google is rolling out integration between Gmail and Wallet which means that getting and sending money may soon be as easy as sending an email. What do you think? percent fee tacked on.
BIZNOLOGY | TUESDAY, JUNE 7, 2011
[Wikipedia] Can Congressman Weiner teach us about social media?
Image via Wikipedia. Many readers of this blog hail from outside the U.S., and you might be (blessedly) unaware of the controversy surrounding long-time Congressman Anthony Weiner, who has been caught sending lewd photos of himself on Twitter and other digital means to women who are not his wife. And he does have a wife.)
BIZNOLOGY | THURSDAY, MARCH 3, 2011
[Wikipedia] Selling Marketing to SMBs: No Personal Touch? No Sale!
Image via Wikipedia. by Frank Reed. The SMB space is the biggest puzzle that the online world has been trying to solve and, with just a few exceptions, it has failed miserably to this point. can save all of you a lot of time and effort with the answer to the problem: people. Internet Marketing Local marketing Google ReachLocal Small busines
BIZNOLOGY | TUESDAY, SEPTEMBER 3, 2013
[Wikipedia] Embrace your inner realtor when selling social media
'I daresay that realtors were the world’s first social media marketers — well before the Internet ever existed. Social networks predated the Internet and real estate agents have always been exemplary manifestations of shameless self-promoters while still being able to build reputation , trust, and confidence over time.
BIZNOLOGY | FRIDAY, MAY 24, 2013
[Wikipedia] Is it even possible to destroy your reputation today?
'Photo credit: Wikipedia. The Wikipedia entry for the “Anthony Weiner Sexting Scandal” fills us in with this retelling of the high points: The Anthony Weiner sexting scandal, also dubbed Weinergate, began when Democratic U.S. The same basic principles apply for both the individual and the brand. Or can it? If Hey, why not.
BIZNOLOGY | FRIDAY, OCTOBER 12, 2012
[Wikipedia] Being Honest About Digital Marketing
Photo credit: Wikipedia. Over the course of my day I speak to quite a few people about Internet / digital marketing in one capacity or another. The discussions range from local to organic search to paid search to social media to display advertising to analytics and all stops in between or beyond. For the most part, it’s pointless.
BIZNOLOGY | THURSDAY, APRIL 7, 2011
[Wikipedia] Post #133
Image via Wikipedia. by Frank Reed. have been fishing around trying to decide what is real news in the Internet space these days, and I honestly have been a little bored lately. So, I wondered if I was experiencing some form of burn-out surrounding the Internet. That's why I am feeling a little out of sorts.
GREAT B2B MARKETING | TUESDAY, FEBRUARY 4, 2014
[Wikipedia] Big Bang Marketing is Out – Agile is In
By contrast, as Wikipedia describes agile development, it is based on adaptive planning, evolutionary development and delivery, a time-boxed iterative approach, and encourages rapid and flexible response to change. So 'I got the idea for a blog post from an uberflip.com interview with Jeremy Burton, chief marketing officer of EMC.
BIZNOLOGY | WEDNESDAY, FEBRUARY 26, 2014
[Wikipedia] Getting ready for mobile customers, search, and business
'(Photo credit: Wikipedia). The numbers are in. Mobile is frickin’ huge: Facebook COO Sheryl Sandberg recently told CNBC that in 2013 people spent more time on mobile than watching TV , the first time that’s ever happened. HSN (Home Shopping Network’s parent company) reported 59% growth in mobile sales. How huge? Again: ugh.
BIZNOLOGY | THURSDAY, DECEMBER 20, 2012
[Wikipedia] The Biggest 2013 Digital Marketing Trend No One’s Talking About
Photo credit: Wikipedia. As the year winds down, many of us have been highlighting the top trends for 2013. For some reason, while trends can be interesting at any time of year, when the end of the year is within hailing distance, we somehow ratchet up the trend analysis–that’s a trend you can count on every December. What is it?
BUYEROLOGY | THURSDAY, APRIL 14, 2011
[Wikipedia] The Future of Buyer Relationships
Image via Wikipedia. This decade, we are beginning to see the continuing impact of the advent of the digital and social age and the robust evolution of the new buyer experience economy. Our developing views of the buyer undergoing perhaps the most profound transformation in the last 100 years. Reputation.
BIZNOLOGY | MONDAY, AUGUST 26, 2013
[Wikipedia] Building Your B2B Marketing Database
'Photo credit: Wikipedia. Your most important tool in B2B is, arguably, the marketing database. In fact, your database is the roadmap for your B2B marketing; it’s the “recorded history of the customer relationship.” So what goes into a marketing database? Plenty. In business buying, there’s an entire cast of characters. Public v.
BIZNOLOGY | WEDNESDAY, JANUARY 8, 2014
[Wikipedia] The organizational digital divide
'(Photo credit: Wikipedia). As marketers we tend to focus attention on early adopters and marvel at the promise of new technologies and the “next big thing” We believe that the digital revolution has been won, and that with the right digital strategy and great execution, we will succeed. Things should be going very well.
SAZBEAN | FRIDAY, AUGUST 19, 2011
[Wikipedia] Digging in the Cache – OK Go
Read more at Wikipedia. Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history. While OK Go, a band originally from Chicago, has been around since 1998, they are probably best known for their elaborately choreographed dance on treadmills for their song “Here It Goes Again.
BIZNOLOGY | FRIDAY, MARCH 1, 2013
[Wikipedia] Is Social Media Security Out of Your Hands?
Photo credit: Wikipedia. read an interesting article from the New York Times this week. It was about the problem of social media accounts being hacked and hijacked and something bad happening to a brand. Before Before we get started though. happened on it, really thinks this hurt the brand I suggest you reassess. But back to this NYT article.
BIZNOLOGY | FRIDAY, JULY 13, 2012
[Wikipedia] How To Generate Great Content For Content Marketing
Photo credit: Wikipedia. Scared off by that blank white page you’re supposed to fill with content again and again and again? Don’t be. Generating content ideas is easier than you think if you follow a few basic ideas and work your way up from easier to more demanding – but rewarding! – techniques. Curation. Creation.
BIZNOLOGY | THURSDAY, JULY 5, 2012
[Wikipedia] How Performance Marketing Accelerates B-to-B Prospecting
Photo credit: Wikipedia. Every time you turn around, a new “performance marketing” opportunity turns up for B-to-B marketers. What a treasure trove! And on the face of it, a real boon, because you only pay when your prospect takes the action you’re looking for—the click, the download, the purchase, whatever. Pay per lead. I doubt it.
BIZNOLOGY | WEDNESDAY, SEPTEMBER 19, 2012
[Wikipedia] Which country search index is your page in?
Photo credit: Wikipedia. People love to talk about whether you Web page is in the search index. The search index. Like there’s one. If only it were that easy. First off, there is at least one search index for every search engine, so Bing has one, Google has one, and so does every search engine in every country around the world.
BIZNOLOGY | THURSDAY, JUNE 21, 2012
[Wikipedia] The right social media listening tools for the right jobs
Photo credit: Wikipedia. But I know that not everyone will spend the money to get their social media listening to be as accurate as Converseon can do it. know that many of you want to use something free, such as Hootsuite. I see you out there.) And you can use a free tool to do social media listening–it’s not against the law.
BIZNOLOGY | WEDNESDAY, OCTOBER 31, 2012
[Wikipedia] B2B Marketing Myth-busting, Redux
Photo credit: Wikipedia. It’s always a good to examine what beliefs we are operating under–if we have false beliefs that are not examined, then we continue to act on them. B2B marketing is no different–what are the myths that we might believe that are possibly guiding our actions in the wrong direction? Myth No. Myth No.
BIZNOLOGY | TUESDAY, JUNE 19, 2012
[Wikipedia] Adventures in Frictionless Sharing
Well, according to Wikipedia , frictionless sharing describes the transparent sharing of resources using social media services. I have been exploring frictionless sharing for years in the form of auto-tweets, retweets, automatic cross-posting, and attention data. What What is it, you ask? Microsoft, and the #1 data-vacuum, Google.
BIZNOLOGY | TUESDAY, SEPTEMBER 28, 2010
[Wikipedia] Do Your SEO Tactics Work for Everyone?
Image via Wikipedia. In my speech at SMX Stockholm today, I challenged the audience of mostly search professionals to think about what they are doing, whether it breaks the search engines' rules or not.
WRITING ON THE WEB | WEDNESDAY, MAY 8, 2013
[Wikipedia] Content Marketing Focus: Lessons from Steve Allen
Here’s what Wikipedia reports: Allen’s first television experience had come in 1949 when he answered an ad for a TV announcer for professional wrestling. 'Having a hard time staying focused on your business content marketing ? Focus-schmocus. Sometimes you start off doing one thing and end up an expert at something else.
VIEWPOINT | THURSDAY, JULY 21, 2011
[Wikipedia] Outbound vs. Inbound: The Risk Management Issue in the Complex Sale
Companies providing complex, high-investment solutions are facing a significant risk management issue in light of Sirius Decisions and others finding that B2B buyers are self-educating and moving through as much as 70% of the sales funnel before connecting with sales. SQLs and closed deals) at risk. Executive work styles and late adopters.
BIZNOLOGY | WEDNESDAY, SEPTEMBER 28, 2011
[Wikipedia] Untangled Web: Why White Hat SEO Is the Way for You
Image via Wikipedia. Marketing has always had an element of deception, even to the point that commentators believe that search marketers are nothing more than spammers. So-called “ black hat SEO ” has persisted for a simple reason–it has worked.
BIZNOLOGY | THURSDAY, MAY 3, 2012
[Wikipedia] Specialization is Scary but Required for Digital Marketing
Photo credit: Wikipedia. have been talking a lot about differentiation being critical for successful digital marketing. On Monday, I gave a differentiation example for large companies and on Wednesday I gave an example of a small company needing to differentiate. And that’s just plain scary. Very few of us are running at capacity.
VIEWPOINT | MONDAY, DECEMBER 30, 2013
[Wikipedia] Up, Down, Over and Out
Now for "over and out" from Wikipedia Voice Procedure : Some words with specialized meanings are used in radio communication throughout the English-speaking world, and in international radio communication, where English is the lingua franca. Words are so powerful! Examples: The words "up", "down" and the phrase "over and out.".
BIZNOLOGY | MONDAY, MARCH 3, 2014
[Wikipedia] President Obama announces agile marketing approach
'Photo credit: Wikipedia. OK, OK, he didn’t exactly do that. The president probably doesn’t even know what agile marketing is. But he certainly would agree with it based on the remarks I saw him make the other day when he announced the “My Brother’s Keeper” program. “If it works, support it.
BIZNOLOGY | FRIDAY, AUGUST 9, 2013
[Wikipedia] 6 Tips for Making Your Content More Shareable
'Photo credit: Wikipedia. I’ve been writing pithy columns like these for a long time. And there will always be a place for short-form writing, as well as longer articles and stories, whether it is published on the Internet, on paper or both. But on the Internet, time is money. You can bemoan this fact, or you can adapt. Slideshows rock.
BIZNOLOGY | WEDNESDAY, JULY 25, 2012
[Wikipedia] NoFollow Links Are Still Valuable to an Online Marketing Program
Photo credit: Wikipedia. The search engines favor websites that have established a certain level of trust. One important way that this trust is earned is through inbound links pointing to the website. The search engines view an inbound link as a kind of “vote.” Of course, not all inbound links are weighed the same.
BIZNOLOGY | MONDAY, AUGUST 19, 2013
[Wikipedia] Mobile App vs Mobile Website? What’s better for you? 14 decision makers
'Photo credit: Wikipedia. The numbers show marketers are rushing into mobile. The numbers also indicate they are leaping before they look. So, So, if you want to know what’s better for your business: Mobile App or Mobile Website? Forget the tactics, buzzwords and lingo; focus on the needs of your business. Mobile App or Mobile Website? Here
BIZNOLOGY | MONDAY, MARCH 18, 2013
[Wikipedia] Scraping vs. Aggregation: How To Share Others’ Content Fairly
Photo credit: Wikipedia. For content marketers, the rules for what you can and cannot share are pretty murky, but there are some guidelines that should keep you out of trouble. SEO What brought content marketing to mind as I read the article was the discussion of scraping. Another example cited in the SEO Book piece are newspapers. Intent.
SAZBEAN | THURSDAY, MARCH 8, 2012
[Wikipedia] 8 Marketing Experts Discuss Social Media Surprises & Planning for 2012
Image via Wikipedia. am proud & humble to be among such rock stars. My surprise with mobile in 2011 wasn’t just that people were using their phones more often, we’ve known that for awhile, but that there was such an explosive growth in the use of smartphones and tablets. Industry Experts on Social Media. News & Notes
SAZBEAN | FRIDAY, JUNE 17, 2011
[Wikipedia] Digging in the Cache – Diet Coke & Mentos
MythBusters even did a show on what was causing the geyser effect and whether the stunts pulled off by EepyBird were possible: According to Wikipedia : When the candies come into contact with the liquid, a reaction causes the formation of foam at a rapid rate. This week: Diet Coke & Mentos! “Who cares? , you say? News & Note
BIZNOLOGY | THURSDAY, APRIL 4, 2013
[Wikipedia] Integrating Awareness and Demand Generation Marketing
'Photo credit: Wikipedia. Last month, I explained how I help executives descend a common learning curve, to get them to buy into outside-in marketing. Most executives from traditional marketing backgrounds build branding campaigns and drive eyeballs to them through advertising. The Awareness Site. In short, we were getting there.
WRITING ON THE WEB | FRIDAY, SEPTEMBER 16, 2011
[Wikipedia] Edit Your Content: 12 Things NOT to Miss
always link to a person’s name (to a page on the web where you can learn more about them), to a book, or to a Wikipedia definition when useful. Here’s a checklist for editing your blog content before you publish. She not only corrects errors, but evaluates for clarity and flow. Here’s what I look for: Language. Formatting.
BIZNOLOGY | WEDNESDAY, JULY 24, 2013
[Wikipedia] Wake up to the Internet of Things
'Photo credit: Wikipedia. There is a great deal of talk about the Internet of things and how it will create an unimaginable number of connections between everyday devices. How will this explosion of connectivity change our businesses and social institutions? We see this everywhere. Privacy, for all practical purposes, is gone. Scary? Absurd?
SAVVY B2B MARKETING | THURSDAY, JANUARY 7, 2010
[Wikipedia] When Viruses Really Make You Sick
Wikipedia defines guerilla marketing as: “an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget…The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral.
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[Wikipedia] Personal KM; KM Business Case; KM, culture and compromise; KM Books Wiki
Wikipedia KM Entry: Further Reading. HP Communities. » Contact HP. United States-English. Search: HP Communities. All of HP. » Home - Tab. Blogs - Tab - Selected. Weekly Knowledge Management blog by Stan Garfield. Personal KM; KM Business Case; KM, culture and compromise; KM Books Wiki. Published. 18 April 2007, 06:03 PM. 33, No.
BIZNOLOGY | WEDNESDAY, DECEMBER 19, 2012
[Wikipedia] Social software adoption: Riding the hype curve
Technologists working with innovation are very familiar with Gartner’s hype cycle framework and its most known artifact, the hype curve: Gartner Research’s Hype Cycle diagram (Photo credit: Wikipedia). Photo credit: the_exploratorium. And when will such claims pay off, if at all? ″ years. Michael E.
BUYEROLOGY | SUNDAY, FEBRUARY 12, 2012
[Wikipedia] As The World Churns For CMO’s
Image via Wikipedia. The good news is that CMO tenure continues to rise. Spencer Stuart, the executive search consulting firm, in their study released early last year reported that average tenure rose to 42 months. Up from 35 months two years ago and up from 27 months in 2007. Compounding the complexity for CMO’s is the state of the buyer.
BIZNOLOGY | FRIDAY, MAY 11, 2012
[Wikipedia] Internet Industry Diversions Slow the Pace of Your Progress
Photo credit: Wikipedia. If you try to keep up with the Internet and social media marketing industry throughout the week, you already know that there is too much information for people to ingest let alone digest (that is unless you don’t have a job or a family or hobbies or a life in general). As for the C-suite shenanigans. Face it.
BIZNOLOGY | TUESDAY, MAY 17, 2011
[Wikipedia] Digital Marketing Is Still Direct Marketing
Image via Wikipedia. If you're a marketing executive, and you're not a member of the Marketing Executives Networking Group (MENG) , what are you waiting for? You're missing out on great networking and presenters like me, because I traveled to Philadelphia last night to address the local MENG chapter.
BIZNOLOGY | THURSDAY, FEBRUARY 13, 2014
[Wikipedia] How B2B marketers can turn Facebook into a lead generating machine
'(Photo credit: Wikipedia). Researchers at Princeton University recently released a study suggesting that Facebook is about to disintegrate and collapse within the next couple years due to a mass user exodus. To misquote Mark Twain, “rumors of Facebook’s death are greatly exaggerated.”. But wait, you thought Facebook was only for B2C brands?
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[Wikipedia] Social Media U: Take a Class in Social Media - ReadWriteWeb
Other topics (or "lessons") could include the following: RSS, flickr , Wikipedia , social bookmarking, search engines/blog search engines, virtual worlds, VoIP/Skype, mobile media, interactive gaming, and other tools that can be found on this nice list on the Teaching PR blog. ReadWriteWeb. RWW Network. ReadWriteWeb. ReadWriteTalk.
BIZNOLOGY | MONDAY, JANUARY 28, 2013
[Wikipedia] Make the Most of Content Marketing Campaigns
Photo credit: Wikipedia. Content marketing is a valuable part of any business strategy and it comes in many forms. Though the term is overused, its implementation is underutilized. What’s more – only 50 percent in industries like financial services, software, banking and insurance said their companies had no content marketing calendar.
BIZNOLOGY | FRIDAY, JANUARY 11, 2013
[Wikipedia] Why Marketers Should Fear Mobile Marketing
Photo credit: Wikipedia. Earlier this week, I saw a piece of data that, if accurate or even half accurate, is something that every Internet marketer should fear in the same way that a kid fears the dentist. “What?” ” you ask. Well, kids (and many adults for that matter) are scared to death of the dentist. Why is that? Sorry.
BIZNOLOGY | WEDNESDAY, SEPTEMBER 18, 2013
[Wikipedia] Content Marketing for Fun and Profit
'Photo credit: Wikipedia. In last month’s post, I took a look at why search results don’t always align with business results , noting that aligning search results and business results often boils down to connecting two questions: What do you want your customers to do? and What do your customers want to do? This That’s OK.
HUBSPOT | MONDAY, JANUARY 21, 2013
[Wikipedia] Why Marketers Need to Rise Above the Deluge of Crappy Content
Or the Tyrannosaurus Rex of content: Wikipedia. When we at Velocity Partners published our latest SlideShare rant, “Crap: The content marketing deluge,” we got a big, big response. If you didn't see the slideshow, take a quick look. It's light on copy, you should be able to breeze through it quite quickly. The Content Marketing Deluge. Great.
BIZNOLOGY | MONDAY, APRIL 7, 2014
[Wikipedia] Social business: enterprise knowledge goes retail
'(Photo credit: Wikipedia). The Internet, with the likes of Google and Wikipedia, had a similar impact on the concept of knowledge. Outside our workplace, we became accustomed to easy access to information. You can even learn how to improve your breaststroke swimming technique or how to cook a lobster by watching a few videos online.
HUBSPOT | THURSDAY, AUGUST 16, 2012
[Wikipedia] 14 Funny Brands You Can't Help But Follow in Social Media
If you know what HSDPA means without Wikipedia, we may have a job for you! There are quite a few factors that go into what makes a brand "followable" in social media. Think about it from the follower's perspective -- why do you choose to 'like' or follow certain brands on social networks like Facebook and Twitter? I know I am.) 1) Charmin.
BIZNOLOGY | THURSDAY, NOVEMBER 8, 2012
[Wikipedia] Why you should consider centralizing your search keyword lists
Photo credit: Wikipedia. Last month, I wrote about 2 challenges to keyword collaboration. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Without keyword collaboration, your digital assets will compete for the limited time and attention of your audience. IBM sponsors the event.
BIZNOLOGY | WEDNESDAY, JANUARY 4, 2012
[Wikipedia] Publishing is dying because marketers are the new publishers
Wikipedia has crushed them all. Image by Getty Images via @daylife. Every time I come to New York City, I see the same scene. At the subway stations and on the street, I pass multiple people yelling, “AM New York” to passersby, as they attempt to hand out free newspapers to commuters. But very few people take them. fix-it book.
BIZNOLOGY | WEDNESDAY, JUNE 30, 2010
[Wikipedia] What's a Facebook fan worth?
Image via Wikipedia. I've had a few clients ask me recently what a Facebook fan is worth. hate seeing the crestfallen looks on their faces when I tell them, "Zero." They are immediately puzzled, however, because they know that I am an advocate of using social media for marketing. Let me explain myself. But these products are the exceptions.
DIANNA HUFF - B2B MARCOM | WEDNESDAY, OCTOBER 17, 2012
[Wikipedia] For Freelancers / Consultants: Under What Name Should You Do Business?
Bonus points if you have a Wikipedia page.). I like to joke that I’m semi-famous online, but in real life I’m known as “James’ mom.” ” James is my 15-year old son and also my tech support dude. She’s James’ mom!” ” Another woman stopped me and said, “Oh! Great kid!”
BIZNOLOGY | MONDAY, JUNE 25, 2012
[Wikipedia] Are Keywords Market-Shares?
Photo credit: Wikipedia. The Internet offers so many opportunities to mathematically create world-views that can help us make marketing decisions on expected sales and where they’d be coming from. I’ve often told clients using my SEO services that the number of keywords they’d use in their websites would influence sales volume.
VIEWPOINT | MONDAY, SEPTEMBER 19, 2011
[Wikipedia] The “Keystone” of B2B Corporations isn’t CRM or Marketing Automation
Thank you Wikipedia). James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. 1] A masonry arch or vault cannot be self-supporting until the keystone is placed. Sales Lead Follow-Up is the Keystone. The same holds true here.
BIZNOLOGY | TUESDAY, OCTOBER 4, 2011
[Wikipedia] The Long Tail of Blogger Outreach
Image via Wikipedia. had breakfast with John Bell of Ogilvy a number of years ago. He didn’t see the value of investing limited budget, time, and resources on the long tail when those treasures would better be used to woo the high-fliers, professionals, top-cows, and A-listers. The Internet is such a gift. Nothing. They take time.
BIZNOLOGY | THURSDAY, DECEMBER 5, 2013
[Wikipedia] Pinterest for publishers
' (Photo credit: Wikipedia). As a publisher, you’re probably already involved in Facebook and Twitter. But have you given Pinterest any thought? Here’s why you should consider adding Pinterest to your social media list. For example, it can be used for branding and outreach, particularly when it comes to publishing. 81 percent of U.S.
BIZNOLOGY | THURSDAY, NOVEMBER 7, 2013
[Wikipedia] Why paid search is still frustrating for searchers
'Photo credit: Wikipedia. When I speak to groups, I often ask how many people never click on paid search ads and many hands go up–usually half the room. It ain’t true. But people raise their hands because they still get frustrated by paid ads and they wish they hadn’t clicked on them. This is not an isolated incident.
BIZNOLOGY | WEDNESDAY, SEPTEMBER 4, 2013
[Wikipedia] Are You Promoting Yourself as a Digital Marketer?
Dan Schawbel, author and public speaker (Photo credit: Wikipedia). 'I run into many people my age or even younger–for some reason more and more people seem to be younger than me each year–who are unemployed or underemployed. Dan usually focuses on Millenials, but I think the message is for everyone. Think about it.
BIZNOLOGY | WEDNESDAY, NOVEMBER 27, 2013
[Wikipedia] B2B prospecting data just keeps getting better
'(Photo credit: Wikipedia). The most reliable and scalable approach to finding new B2B customers is outbound communications–whether one is using mail, phone, or email, or using rented or purchased lists. Seven vendors participated, giving us a nice range of data sources, including both compiled lists and response lists.
KOMARKETING ASSOCIATES | SUNDAY, OCTOBER 20, 2013
[Wikipedia] 30 Great Tweets from MarketingProfs B2B Marketing Forum #mpb2b
To win with content marketing: "Be the Wikipedia for your industry & the best teacher" @thesaleslion #mpb2b. It was great to have the show so close to home but difficult because the temptation to tackle everyday work responsibilities was so close. — Keely Saye (@KeelySaye) October 10, 2013. On B2B Content Marketing. mpb2b.
BIZNOLOGY | TUESDAY, MARCH 27, 2012
[Wikipedia] Answers to Your Google+ for Business Questions, Part 1
Google plus one (Photo credit: Wikipedia). There were so many great questions that were asked in chat during my recent webinar, Google+ for Business , that I broke them into parts. Here’s part 1 and I hope I have answered your questions. And than you for attending as well as reading now. Q: Can we download the presentation?
BIZNOLOGY | TUESDAY, MARCH 13, 2012
[Wikipedia] In social media, you don’t need to outrun the bear
Image via Wikipedia. The best thing about social media marketing is that you don’t have to be the most popular, have the most followers, or be the most sophisticated, you just have to do a better job than all your direct competitors. Who is Mark? Steve starts putting on his tennis shoes. Mark says, “What are you doing? Well, no.
BUYEROLOGY | THURSDAY, MAY 5, 2011
[Wikipedia] Turn B2B Buying Into a Social Experience
Image via Wikipedia. B2B marketing and sales has lived in a neat framework centered on the purchase transaction. In some industries and marketplaces, this purchase transaction has been fairly straight forward. That is, until now. What is going on today is B2B buyers are expecting more social experiences.