Image via Wikipedia. In my speech at SMX Stockholm today, I challenged the audience of mostly search professionals to think about what they are doing, whether it breaks the search engines' rules or not.

Photo credit: Wikipedia. Several clients of mine have recently filled search marketing, social media marketing and community management positions. I’ve been reviewing stacks of resumes from scores of candidates representing the full spectrum of skills and experience. What is it? The first product you must market is you.

They’re making it easier to understand what’s driving your score (that feature is still coming) and introducing new data points like Wikipedia activity. Those who know me are aware that I’ve long been a Klout skeptic. Anyone who mostly does B2B communications should be, quite frankly.  All good. I’m influential on “Minnesota” and “B2B”?

ii Wikipedia: Customer relationship management (CRM) as a widely-implemented strategy for managing a company’s interactions with customers, clients and sales prospects. James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.

According to Wikipedia, “a QR Code is a matrix barcode (or two-dimensional code), readable by QR scanners, mobile phones with a camera, and smartphones. Tweet. I’ve noticed people on Twitter talking about QR codes, so of course they popped out at me while I perused the November 15, 2010 issue of Fortune. What is a QR Code? uh no.

Wikipedia - Wikipedia is a free, web-based, collaborative, multilingual encyclopedia project supported by the non-profit Wikimedia Foundation. On the web today, things change fast. New applications launch every day and existing applications continue to evolve and add new features. Social Media Marketing Dictionary: 101 Terms to Know.

We’d like to help beginners to wrap their heads around the SEO concept and according to Wikipedia 60% of the general population are visual learners. What is SEO ? Data from Google’s Keyword Tool tells us that as of today, people search for this term 18,000 times per month. What Is Search Engine Optimization / SEO. Year : 2011. Minutes.

Photo credit: Wikipedia. Small businesses need loans in order to take product and service ideas to the next level. Without the infusion of upfront cash, many small businesses flounder despite having an arsenal of legitimate business ideas. Smart marketing has never been more vital to small businesses than it is today. Local. and Bing.

Photo credit: Wikipedia. Most of you know that I do a lot of training work, both for individuals and companies, and it has struck me recently that there might not be enough choices in how companies train their teams. In this business, you all know that constant learning is essential. The good ones include exercises that cement the learning.

It is appropriate to use Wikipedia to define the term Crowdsourcing , since thousands of Wikipedia users created the tool which many say is accurate as any encyclopedia in existence.  The Rise of Crowdsourcing 2.0: Benefits for brands and ad agencies. For new ad agency start-ups, the answer may be what we call the “Fifth Model”. 

Image via Wikipedia. am proud & humble to be among such rock stars. My surprise with mobile in 2011 wasn’t just that people were using their phones more often, we’ve known that for awhile, but that there was such an explosive growth in the use of smartphones and tablets. Industry Experts on Social Media. News & Notes

MythBusters even did a show on what was causing the geyser effect and whether the stunts pulled off by EepyBird were possible: According to Wikipedia : When the candies come into contact with the liquid, a reaction causes the formation of foam at a rapid rate. This week: Diet Coke & Mentos! “Who cares?&# , you say? News & Note

Image via Wikipedia. A group of us here in the office have been having some discussions lately about our digital and social media capabilities in the B2B social media space.  If you work in an agency, you know how it goes – the big, splashy, sexy B2C stuff tends to get all the attention. After all, they have Ashton Kutcher. meaningless.

Image via Wikipedia. If you're a marketing executive, and you're not a member of the Marketing Executives Networking Group (MENG) , what are you waiting for? You're missing out on great networking and presenters like me, because I traveled to Philadelphia last night to address the local MENG chapter.

Jimmy Wales on the birth of Wikipedia : It’s hard to remember a world without Wikipedia , but a decade ago the site was just getting its start. Having fun while learning has become my idea of a really good time. Forget drugs, booze and rock and roll. Unbelievable, non ? It combines education with entertainment. Digg this!

Image via Wikipedia. One particular trend I have noticed this year, in participant observations with B2B buyers, is the movement towards what I would label Intelligent Engagement.    I referenced this in my previous article whereby I questioned the phrase Reach and Engage in contrast to Listen and Engage.  Related articles.

Image via Wikipedia. Perhaps you saw the announcement of Google+ for Business–it made big news for a day, but there isn’t that much to say about it. So, if you have a business or a brand or a product or a local place, you can now set up a Google+ page. That’s about it. That’s about the end of the excitement. Perhaps.

Publish your posts on Wikipedia. Your blog should be the centerpiece of your marketing efforts, so it stands to reason that you need to promote as much traffic to it as you can. recently read a post on Problogger from Blogstash that outlined 65 ways to improve your traffic. Guest posts, there are certainly others in your space.

According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. My biggest concern is that these ideas are overly simplistic. EMC Corp.

Link to definitions on Wikipedia of the most important keywords whenever you can. What are the most important SEO tips for your blog to get good search results? It may be easier than you think to start getting onto the first page for keyword searches. just follow what the Scribe report on each post tells me. Write at least 300 words.

Christopher Wilder (Photo credit: Wikipedia). This post is coming into existence purely based on my own personal feelings and positions regarding social media. This is not a treatise on the nature of the social media space. It’s not a predictor of the future of social media. It’s not a rant for or against social media.

Image via Wikipedia. We’ve all had it. Writer’s block. You need to write something and there’s nothing there. No idea. Nothing seems like the right approach. Why does it happen? Once you recognize some of these reasons within yourself, you can break out of writer’s block and let the world know what you have to say.

In the end one of the men got fired from his job, the woman got fired and her company, which provides email service to customers, was subject to a denial-of-service attack in which attackers typically “ saturate the {company’s server] with external communications requests ” (Wikipedia) to block legitimate customer transactions.

According to Wikipedia: A QR Code is a two-dimensional code, readable by QR scanners, mobile phones with a camera, and smartphones that came into being in 1994. QR codes have great potential for savvy marketers. The technology has been used in Asia for a number of years and is beginning to gain traction in the U.S. It’s smart and easy.

brand’s story isn’t just filler for its Wikipedia page; it is a powerful marketing tool. Responsibility for a brand goes beyond the marketing department—it’s everyone’s job. You cannot stifle branding by slotting it into the same outdated organizational paradigms. Of course, the best journeys don’t simply stop at a single destination.

Wikipedia says they have 600 million. Tweet. Less than a year ago Facebook changed its privacy policies and clumsily lost the trust of some of its users – including those who wanted to establish a business presence on Facebook. But, now I believe the company has re-established some amount of trust with users. or 45.8 million. or 22.6

Wikipedia definition ]. Using Flickr to Tell a Story About Your Events. Remember the phrase: “A Picture is Worth a Thousand Words”? Do you take photos at your events? Pictures help people visualize what the event was like and if they attended what the experience was like. Flickr is a good tool to use to organize your photos. To Consider.

Well, it taps into public sources of information like Wikipedia, Freebase, and the CIA World Factbook for information, couples that with information pulled from more than 500 million other objects , and augments it all with more than 3.5 It's gradually rolling out in the U.S. as we speak, but you might not see it for yourself quite yet.

message boards/forums (such as LinkedIn discussions), wikis (such as Wikipedia ), video and photo sharing sites ( Flickr , YouTube ), and some mainstream media blogs ( The New York Times , Wall Street Journa l). Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation.

Look out for; search for: “the responsibilities of salespeople to prospect for customers” Source: Wikipedia. Prospecting – present participle of pros·pect (Verb). Search for mineral deposits in a place, esp. by means of experimental drilling and excavation. We’re all looking for business. Most of us network.  Your niche.

Let’s look at what Wikipedia says about Relationships and Personal Change: Relationships. 'Do you believe that change is possible or do you believe that, no matter how hard one tries, change is impossible? The Fixed Mindset or. Growth Mindset? Mindset: The New Psychology of Success  was written by  Carol S. Personal Change.

Image via Wikipedia. B2B marketing and sales has lived in a neat framework centered on the purchase transaction.    In some industries and marketplaces, this purchase transaction has been fairly straight forward.    That is, until now.  What is going on today is B2B buyers are expecting more social experiences. 

My friend Wikipedia explains: The article describes a situation in which multiple individuals, acting independently, and solely and rationally consulting their own self-interest, will ultimately deplete a shared limited resource even when it is clear that it is not in anyone’s long-term interest for this to happen. Everyone is smiling.

Wikipedia - Wikipedia is a free, web-based, collaborative, multilingual encyclopedia project supported by the non-profit Wikimedia Foundation. On the web today, things change fast. New applications launch every day, and existing applications continue to evolve and add new features. Social Media Marketing Dictionary: 120 Terms to Know.

Mark Zuckerberg, founder and CEO of Facebook (Photo credit: Wikipedia). Business brands got a new way to manage and monitor their reach to fans through the admin panel with Facebook’s recent introduction of timeline for pages. Highlights: New Admin Feature. Easily Accessible. Increases Engagement Optimization.

Image via Wikipedia. Mastercard and VISA certainly hope not, but Larry Page wants to be in your wallet. Well, not exactly–he wants to replace your wallet. Google wants to be the leading form of payments anywhere, not just online. So, how might they do that? Well, that wasn’t hard to count, right? Well, look a bit closer.

Image via Wikipedia. This is the first of a series of articles planned on looking at buyer trends that will influence marketing and sales in the near and foreseeable future.    This article looks at how buyers are seeking experiences and the new role of the C-Suite as experience creators. Buyer Trend: Overwhelmed By Content.

Unanimously, it seems, every online-based company has publicly opposed the legislation, and some VERY popular sites ( Wikipedia , Reddit , Wordpress ) have decided to do a 'blackout' today in order to protest. In today's world, technology changes so quickly that it is impossible for us as users to keep up sometimes. What does that mean?

Image via Wikipedia. From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.    The pace in 2011 has noticeably quickened.  New Buyer Perspectives Evolving.   There have been some surprising revelations.    In fact, I can’t even recall when I last did that. 

They’re boring - Wikipedia defines a whitepaper as “an authoritative report or guide that often addresses issues and how to solve them. eBooks and whitepapers are two formats for sharing longer written documents on the web. While both of these terms are often used interchangably, they are actually two different types of documents.

In fact, many of these websites are publicly opposing the bill and have even threatened to initiate an " Internet Blackout ," during which several of the biggest sites on the internet -- including Google, Facebook, PayPal, Wikipedia, Twitter, and Amazon -- will shut down to emphasize the damaging effects SOPA could have on the internet.

For more detailed definitions, see  Wikipedia and  Junta42. B2B Demand Generation | Guest post by Jep Castelein. We’re delighted to present this guest post by Jep Castelein, of LeadSloth  ”Smart Ideas for Lazy Marketers.” ” Jep’s now with Marketo. Thanks for this great insight on content marketing, Jep. Focus.

From Wikipedia: The Japanese people had been told they were invulnerable … An attack on the Japanese homeland would cause confusion in the minds of the Japanese people and sow doubt about the reliability of their leaders. B2B Lead Generation : Strong Leadership is Needed. Here’s a lesson in leadership. Franklin D. Why not? 2] [3].

Image via Wikipedia. Every time I speak at an event, I try to understand what this particular audience needs, because not every audience has the same level of understanding or even the same digital marketing problems. Local marketing Business and Economy Google Marketing Mobile advertising Mobile marketing

Image via Wikipedia. Perhaps you are new to digital marketing, or maybe you find yourself in a position where you need to explain digital marketing to others. If you think this is interesting, then check out my latest post on Search Engine Guide, " Search keywords are market segments.".

Image via Wikipedia. Last year I wrote an article on Internet Evolution called " Let's Push Delete on Big Button Marketing ," where I laid out some examples of how to design the user experience so that you aren't fooling people. But, unfortunately, people are still doing it.

Image via Wikipedia. You're probably hearing a lot about local search. Small businesses are wondering about how much they need to do, but many big businesses haven't realized how important it is for them. And those small businesses certainly are not ready for the competition from big businesses that is on the horizon.

Image via Wikipedia. At a recent Webinar, I got a question that I thought would make a good blog post. The actual question was, "Do you need a content management system to succeed at organic search marketing?" The answer to that question is no, but a deeper question is whether a CMS can improve your organic search results.

Image via Wikipedia. If you have worked on SEO over the years, you know that a lot of different factors lead to your organic search success, but the visual appearance of your pages hasn't been one of them.

Image via Wikipedia. If you've wondered what these big words really mean to your content strategy, you'll be interested in this series of four ten-minute podcasts that I recently recorded where I interview content experts on that subject. Check out the first in the podcast series, on Content Creation vs. Content Aggregation.

For those unfamiliar with the term, Wikipedia defines it nicely: “a derivative object that retains ornamental design cues to a structure that was necessary in the original.” Skeuomorph. It’s one of those words you have to look up several times before you can remember it. Why should publishers care about skeuomorphs?

Photo credit: Wikipedia. As the Facebook IPO story developed over the last few weeks, people started wondering what was real and what was just smoke and mirrors. Is Twitter going to be a ghost town of 150 million users? Will Google+ ever going to take over the social networking crown? Is Pinterest a fad? will look like?”

Wikipedia ), 3D printing is an “additive” manufacturing process for making three-dimensional solid objects from a digital model. Imagine loafing about on a quiet Saturday afternoon perusing Amazon.com for a sleek new pair of shoes; ahh yes, that perfect pair of pink pumps. is now very close to becoming reality thanks to 3D printing.

Wikipedia ii Dr. Lee Lowery, Jr., James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Cascading failures usually begin when one part of the system fails. Zipper Failure. No lead management system. Keeping It Zipped.

” According to his Wikipedia page , Justin was “discovered” when Scooter Braun, a talent agent, accidentally came across one of the videos his mother uploaded to youtube. As of July, 2010, 16 year-old Justin Bieber is the most searched for celebrity on the internet and has the most viewed youtube video in history.

Wikipedia: History of personal learning environments. Sims Learning Connections. Living at the intersection of People, Technology, and Content — with a passion for Knowledge and Learning. About. Inspiration. Open Content. Personal Learning Environment (PLE). Resources. Introductions and Summaries. Definitions. from LTCwiki. By Author.

From wikipedia : “The first message on the ARPANET was sent by UCLA student programmer Charley Kline, at 10:30 p.m, Social networking has been around for longer than Twitter and Facebook (one could argue that social networking has been around longer than computers, but we’ll save that argument for another day). News & Notes

Image via Wikipedia. by Chris Abraham. I've run a social media marketing agency since Autumn 2006 so Abraham Harrison is almost five years old. In that time, we've learned quite a lot. One of my biggest learnings is that you can't always get a direct bead on your demographic target--and that's OK.

Image via Wikipedia. Most of you probably are familiar with behavioral retargeting , a technique where marketers follow up with shoppers who haven't completed purchases. It's become a staple of e-Commerce, where it rescues lost sales that would otherwise never be completed. What's not to like?

Image via Wikipedia. And, no matter how much of an advocate you are of social media, the undeniable truth is that it is most definitely easier to make such a faux pax in social media than in other ways. There are several reasons why that's true. Social Media Marketing Anthony Weiner Facebook Social media Twitter Weiner

Image via Wikipedia. I'm starting to hear more an more people despair of being able to determine return on investment for social media. For some uses of social media, such as public relations, they might be right, because there are precious few companies that can calculate ROI even for offline PR.

Image via Wikipedia. by Frank Reed. Soap operas have long been a staple of daytime television. The over-the-top nature of the silly plot lines have kept audiences coming back for what seems like forever. Another thing that keeps people interested is the speed with which things change. Internet Marketing Google Soap opera

Image via Wikipedia. I've been working with several clients recently in an area that gets very little love, yet is critical for your Web site: Your own site's search function. We love to talk about Google and search engine optimization, but most of us spend almost no time optimizing our own site search.

Image via Wikipedia. Sometimes I can see it in their eyes. During a speaking appearance, I'll look out at the audience and see fear. Not the "Big F" kind of "Run for your lives, citizens!" terror that you see in a B-movie. The fear that causes you to wait for someone else to make the first move. see it all the time in digital marketing.

Image via Wikipedia. Recently, I was approached, along with a lot of other digital marketing experts, to provide advice to e-Commerce companies for the most important areas on which to focus for 2011. You'll have to scroll fairly well down the page to find me, but don't do that. Instead, read the advice from each expert.

Image via Wikipedia. am a member of the Marketing Executives Networking Group (MENG) and I usually do a free speech there once a year--my way of giving back some of the value that organization has to me. spoke to the New Jersey chapter on Friday and thought it would be good to share my slides with you, too.

Image via Wikipedia. Sometimes, problems that we are struggling with in our organic search rankings have somewhat surprising answers. stumbled across just such a situation with an international client dealing with some conflict between their US and UK country Web sites.

We can’t afford that, but we could purchase a smaller island easily (my research is showing quite a few options in the $10-$35 million range), rename it “Inbound Island,” and elicit a series of updates to Wikipedia, Google Maps, and other services that would spread the concept of inbound marketing to even more people. Another benefit?

Image: Wikipedia ). 2 Steps Anyone Can Do" alt=" SEO Basics for Small Business Professionals: 2 Steps Anyone Can Do" />. Steps Anyone Can Do" width="228" height="166" /> If you’re a small business professional, you may end up doing a lot of your website updating yourself. This article explains the basics. Links.

Deal or No Deal (video game) (Photo credit: Wikipedia). Photo credit: Wikipedia). You’ve probably been staring at that sales deal on your forecast now for months. As each month goes by and each quarter merges into the next, for some reason that deal keeps getting pushed out. wait for it……gone moose hunting.

Image via Wikipedia. In the B2B world, the emergence of the Social Buyer is causing organizations to search for better ways to reach its’ base of buyers.    What we do know is that B2B buyers are demanding more social experiences in their buying processes.   New Business Models. Social Buyer Cycle.

For extra credit, compare and contrast Provenir’s primary Web site with the site for their listening division. ** Defined in Wikipedia as “mathematical structures used to model pairwise relations between objects”. 'I’m still collecting examples to illustrate my new category of Customer Data Platform (CDP) systems.

Image via Wikipedia. Taking a step back, it becomes clear that we came a long way since the days where Wikipedia sounded like a misplaced hippie idea transplanted from the 60s. by Aaron Kim. Google+ is just the latest addition to the mix, introducing some interesting ideas to a space that seemed to be quite mature already.

Image via Wikipedia. was privileged to keynote the Webdagene event here in Norway this morning, and they requested that I talk about “ Do It Wrong Quickly Marketing &# (link to slides), which I was happy to do. But that’s not me. I swear.). am great at that with no help at all. They wanted to make sure they were doing it right.

According to our friends at Wikipedia, the Pareto principle (also known as the 80-20 rule and the law of the vital few) states that, for many events, roughly 80% of the effects come from 20% of the causes. The Pareto Principle as Applied to B2B Marketing. public relations, social media), even if you know they have a positive contribution. .

Web syndication as defined by Wikipedia is: " Web syndication is a form of syndication in which website material is made available to multiple other sites."   Tom's post, Content Aggregation: The Future of (B2B and Consumer) Media? Examples include Junta 42 and The B2B Marketing Zone. Maybe so, maybe not.

Cheezburger Network is one recent addition to a long list of social media outlets introducing trophies - Wikipedia, StackOverflow and Foursquare all have well established programs. The collectables (in the form of graphical badges that are displayed on the user's profile) can be earned, traded with other users, gifted and purchased.

Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. Tweet This!

Image via Wikipedia. One of the major outcomes of the recent advances in the social age is the resurgence of contextually-based persona development and its’ role in helping to inform as well as shape strategy.    This is especially true when you consider there are several important strategic areas evolving at a rapid pace.

Image via Wikipedia. While neither marketing nor social media are sciences, one needs to use scientific principles to be most effective when it comes to both branding and prospecting online. It doesn’t take an Einstein to succeed in social media marketing, but to does take a scientist. Science is about testing.

Heck, Strand even has a Wikipedia page. Sometimes cutting-edge marketing is found in the unlikeliest of places. This past weekend, CNN Money ran a story about Strand Bookstore , located in the East Village of NYC. Curious, I checked out the company’s online profile and was duly impressed. VISUAL AND INTERACTIVE. Pretty slick. Nice touch.

Photo credit: Wikipedia. Well, it’s been a while since I have appeared in the Biznology fold. It’s been about 4 months to be exact. lot can happen in four months and it has. Let’s just leave it at that. So here I am. Four months older. Supposedly four months wiser. Definitely four months more educated. About that education.

'Photo credit: Wikipedia. In my last Biznology post , I suggested that Amazon would be a better model for your internal social platform than the obvious choice of Facebook. If users are just browsing but not buying, Amazon would be in big trouble. If all conversations in your social intranet are Facebook-like (i.e., Well, good luck with that.

'facebook engancha (Photo credit: Wikipedia) As a Business-to-Business (B2B) company, you may feel like you have to uphold a very professional image, so Facebook doesn’t make sense for you. Or that your prospective customers won’t be on Facebook because it’s clearly for kids and grandparents. What about you?

” From Wikipedia, the free encyclopedia. I think there is a use in B2B marketing for QR codes. The problem is they are often poorly implemented. More recently, the system has become popular outside the industry due to its fast readability and large storage capacity compared to standard UPC barcodes.”

Wikipedia. Hardcore Wikipedia fans can learn when there are any changes to the information with their recent changes feed. Accredited Degrees. Accredited Distance Learning Degrees. Distance Degree Finder. Enter Your Zip Code: - Select All Subjects -. Arts & Liberal Studies. Digital & Media Arts. Fashion & Interior Design.

The popularity of social networks and collaborative projects like Wikipedia attests to these instincts. I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business&# research at a conference two years ago.

Wikipedia is the most effective social media channel and brings in the most relevant and serious Leads. B2B marketers are confused by the amount of hype of social media and are confused about what strategies to adopt. They end up building a corporate page on the various social media sites and is a case of drowning man clutching at the straw.

Image via Wikipedia. Yesterday, I gave a Biznology Webinar called, “Blogging 101,” that covered the basics of starting and maintaining a blog.  Are you thinking about writing a blog for your company, but don’t know where to start?  Do you have what it takes to stick with it and create good content? 

For example, on Wikipedia you can always find out why an item of information is there. My definition of a good speech is one in which the speaker tells you something you already know in a way that you’ve never considered before. That’s why David Weinberger is one of my favorite speakers. The only difference with Web 2.0

Photo credit: Wikipedia. How can a lawyer explain Google Bowling? Nicolas Wells is not your ordinary lawyer, that’s how. He has been practicing intellectual property law for eight years, founding a boutique law firm in 2009 that handles technology and intellectual property issues, with offices in New York and Salt Lake City. 

Wikipedia defines relationship marketing as a mutually beneficial arrangement where both buyer and seller have an interest in providing a more satisfying exchange.  Resources: Wikipedia:  [link]. Wendy Boyce. What exactly is relationship marketing ?  According to Marketing-Jive – it did not make the 2010 top marketing buzzwords list. 

Chart: %age of Visitors From Twitter, Facebook, Linkedin & Wikipedia that View Only One Page. Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday.

Chart: Linkedin, Wikipedia & Twitter Top Social Sites Generating B2B Leads (source: @Leadforce1). Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday.

” It’s not unusual for university websites, government agency sites, and reference sites like Wikipedia to “compete” with a company in search. •  Monitor search results to spot new opportunities. That’s clearly good for searchers, as search engine results have become more relevant and useful. What motivates them?

Image via Wikipedia. In order to mine social media marketing gold, you really need to roll up your sleeves, put on a pair of sturdy work boots, get into that little elevator, and descend that deep shaft into the gold mine yourself, pick in hand, and get to work.  Out of nowhere. jumped at the opportunity to receive an early copy of the book.

Image via Wikipedia. Have you ever watched something slowly fall into neglect? Maybe it was something around your house. Maybe it was that rotting board on the deck that you watched get progressively worse over time. You didn’t tend to it so one day it finally stop serving you. It’s nasty business. Your design is outdated.

Image via Wikipedia. Marketers often come from two distinct backgrounds. Brand marketers are the ones whose work you see on TV. They are all about branding, brand image, brand awareness--use whatever word you want--and their success has made Coca-Cola and many other consumer products into household names. Happy New Year, everyone!

Image via Wikipedia. I've often counseled that you need to solve your customers' problems to be a successful Internet marketer. For B2B businesses, you might be able to figure out how to do that. But some businesses seem to have a much bigger challenge. mean, what problem can K-mart solve? You are looking for a gift.

Image via Wikipedia. While we've seen the rise of the social consumer in the past two years reshape the concept of social currency, we are witnessing the ascent of the social buyer embracing social commerce.    We are seeing the birth of a new era in B2B commerce that is more social, more connected, and more humanized.