VIEWPOINT | THURSDAY, JULY 21, 2011
[Wikipedia] Outbound vs. Inbound: The Risk Management Issue in the Complex Sale
Companies providing complex, high-investment solutions are facing a significant risk management issue in light of Sirius Decisions and others finding that B2B buyers are self-educating and moving through as much as 70% of the sales funnel before connecting with sales. SQLs and closed deals) at risk. Executive work styles and late adopters.
B2B MARKETING INSIDER | MONDAY, MARCH 31, 2014
[Wikipedia] Why Brands Need To Act Like Publishers
Photo Source: Wikipedia. 'I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? This is a huge question on the minds of many marketing leaders and practitioners alike. So here are some excerpts of my views on why brands need to think and act like publishers. Why Content Marketing? of banners are ignored.
BIZNOLOGY | THURSDAY, MAY 3, 2012
[Wikipedia] Specialization is Scary but Required for Digital Marketing
Photo credit: Wikipedia. have been talking a lot about differentiation being critical for successful digital marketing. On Monday, I gave a differentiation example for large companies and on Wednesday I gave an example of a small company needing to differentiate. And that’s just plain scary. Very few of us are running at capacity.
BIZNOLOGY | THURSDAY, APRIL 7, 2011
[Wikipedia] Post #133
Image via Wikipedia. by Frank Reed. have been fishing around trying to decide what is real news in the Internet space these days, and I honestly have been a little bored lately. So, I wondered if I was experiencing some form of burn-out surrounding the Internet. That's why I am feeling a little out of sorts.
BUYEROLOGY | SUNDAY, FEBRUARY 12, 2012
[Wikipedia] As The World Churns For CMO’s
Image via Wikipedia. The good news is that CMO tenure continues to rise. Spencer Stuart, the executive search consulting firm, in their study released early last year reported that average tenure rose to 42 months. Up from 35 months two years ago and up from 27 months in 2007. Compounding the complexity for CMO’s is the state of the buyer.
BUYEROLOGY | WEDNESDAY, FEBRUARY 22, 2012
[Wikipedia] Revenue Growth by Choice and The Buyer Orbit
Image via Wikipedia. This is part 2 of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers. . Growth is getting harder and harder to come by. We are entering a new era of the buyer. Buyers Have Many Options. Explore. Network.
WRITING ON THE WEB | WEDNESDAY, JUNE 4, 2014
[Wikipedia] Content Marketing Graphic: What’s Missing in this Visual?
found this little clip through a link on Wikipedia…it’s really neat, don’t ya think? 'What’s Missing in this Visual? Don’t get me wrong, I love this explanation of what content marketing is, how it works, and the difference from traditional marketing. How do you do this? The brain is self-centered. What do you think?
BIZNOLOGY | WEDNESDAY, NOVEMBER 27, 2013
[Wikipedia] B2B prospecting data just keeps getting better
'(Photo credit: Wikipedia). The most reliable and scalable approach to finding new B2B customers is outbound communications–whether one is using mail, phone, or email, or using rented or purchased lists. Seven vendors participated, giving us a nice range of data sources, including both compiled lists and response lists.
BIZNOLOGY | WEDNESDAY, MAY 29, 2013
[Wikipedia] 5 Essential Functions for Every B2B Website
'Photo credit: Wikipedia. If you don’t have a website, you don’t have a business.” By now, this maxim is well understood–and it is just as true for B2B businesses as for B2C ones, if not more so. But what kind of functionality does your B2B website really need? Here are five must-haves for every B2B website. . commerce.
BIZNOLOGY | MONDAY, MARCH 18, 2013
[Wikipedia] Scraping vs. Aggregation: How To Share Others’ Content Fairly
Photo credit: Wikipedia. For content marketers, the rules for what you can and cannot share are pretty murky, but there are some guidelines that should keep you out of trouble. SEO What brought content marketing to mind as I read the article was the discussion of scraping. Another example cited in the SEO Book piece are newspapers. Intent.
BIZNOLOGY | TUESDAY, SEPTEMBER 20, 2011
[Wikipedia] How NOT to pitch a blogger
Image via Wikipedia. Tweet This Post. Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers. In great measure, these fears exist because of the horror stories that have resulted from wrong-headed approaches. It is sort of like dating.
BIZNOLOGY | MONDAY, JULY 8, 2013
[Wikipedia] Why your social business platform doesn’t have 100% adoption
'Photo credit: Wikipedia. ” (Source: Wikipedia ). You did everything you could to spread the use of a social platform at your organization. Even worse, you may find that there are as many haters of the new platform as there are fans of it. If that is happening to you, you may be looking at the wrong target. On the contrary.
ENGAGE | WEDNESDAY, JUNE 22, 2011
[Wikipedia] How to Starve Ideas to Death
My friend Wikipedia explains: The article describes a situation in which multiple individuals, acting independently, and solely and rationally consulting their own self-interest, will ultimately deplete a shared limited resource even when it is clear that it is not in anyone’s long-term interest for this to happen. Everyone is smiling.
B2B MARKETING INSIDER | THURSDAY, JANUARY 17, 2013
[Wikipedia] 10 Common Sense Ideas To Raise Your Klout Score
So Klout updated the algorithm to include wikipedia mentions (a quantifiable measure of offline influence). In the last week, 4 people have asked me this exact same question: What is Klout ? Must be a New Year resolution or something. Sorry. None of that here. also am aware that many people hate Klout. here we go… What is Klout?
LEAD VIEWS | WEDNESDAY, APRIL 27, 2011
[Wikipedia] 4 Proven Ways For Generating Business Leads On LinkedIn
where it found that, of all the social networking sites, LinkedIn along with Wikipedia was the most effective in sending leads or enterprise visitors to B2B company websites. The growth of social media coincides with the emergence of a more informed, involved and evolved buyer. You can find the detailed report here – [link].
BIZNOLOGY | THURSDAY, APRIL 4, 2013
[Wikipedia] Integrating Awareness and Demand Generation Marketing
'Photo credit: Wikipedia. Last month, I explained how I help executives descend a common learning curve, to get them to buy into outside-in marketing. Most executives from traditional marketing backgrounds build branding campaigns and drive eyeballs to them through advertising. The Awareness Site. In short, we were getting there.
WRITING ON THE WEB | WEDNESDAY, MAY 8, 2013
[Wikipedia] Content Marketing Focus: Lessons from Steve Allen
Here’s what Wikipedia reports: Allen’s first television experience had come in 1949 when he answered an ad for a TV announcer for professional wrestling. 'Having a hard time staying focused on your business content marketing ? Focus-schmocus. Sometimes you start off doing one thing and end up an expert at something else.
BIZNOLOGY | THURSDAY, SEPTEMBER 19, 2013
[Wikipedia] Are Marketers Considering Learning Styles?
'Photo credit: Wikipedia). Educators are constantly talking about learning styles. Some people are auditory. Others are kinesthetic. As a marketer, are you thinking about the learning style of your audience? thought about this recently when I was looking for a quiet place. “Why would that matter?” ” you might ask.
BIZNOLOGY | WEDNESDAY, JULY 25, 2012
[Wikipedia] NoFollow Links Are Still Valuable to an Online Marketing Program
Photo credit: Wikipedia. The search engines favor websites that have established a certain level of trust. One important way that this trust is earned is through inbound links pointing to the website. The search engines view an inbound link as a kind of “vote.” Of course, not all inbound links are weighed the same.
B2B MARKETING INSIDER | THURSDAY, OCTOBER 11, 2012
[Wikipedia] Join The 1% And Become A Content Creator
Wikipedia defines this as the 1% rule of internet culture or the 1-9-90 principle. How does a company move from becoming a promoter of their stuff to a provider of business insights? How do brand become publishers without hiring entire newsrooms full of journalists? As Marcus Sheridan (aka @ TheSalesLion ) suggests: “They ask.
BIZNOLOGY | MONDAY, MARCH 3, 2014
[Wikipedia] President Obama announces agile marketing approach
'Photo credit: Wikipedia. OK, OK, he didn’t exactly do that. The president probably doesn’t even know what agile marketing is. But he certainly would agree with it based on the remarks I saw him make the other day when he announced the “My Brother’s Keeper” program. “If it works, support it.
DIANNA HUFF - B2B MARCOM | WEDNESDAY, OCTOBER 17, 2012
[Wikipedia] For Freelancers / Consultants: Under What Name Should You Do Business?
Bonus points if you have a Wikipedia page.). I like to joke that I’m semi-famous online, but in real life I’m known as “James’ mom.” ” James is my 15-year old son and also my tech support dude. She’s James’ mom!” ” Another woman stopped me and said, “Oh! Great kid!”
BIZNOLOGY | WEDNESDAY, DECEMBER 19, 2012
[Wikipedia] Social software adoption: Riding the hype curve
Technologists working with innovation are very familiar with Gartner’s hype cycle framework and its most known artifact, the hype curve: Gartner Research’s Hype Cycle diagram (Photo credit: Wikipedia). Photo credit: the_exploratorium. And when will such claims pay off, if at all? ″ years. Michael E.
BIZNOLOGY | FRIDAY, OCTOBER 10, 2014
[Wikipedia] How to avoid Google’s huge mistake
In another classic—though little-remembered—example, Google introduced its “Wikipedia-killer,” Knol , way back in July 2008. The world didn’t need a replacement for Wikipedia. 'As my Biznology colleague Chris Abraham recently pointed out, sometimes Google is a lying liar that lies. ” [Emphasis mine]. So, yeah.
VIEWPOINT | MONDAY, DECEMBER 30, 2013
[Wikipedia] Up, Down, Over and Out
Now for "over and out" from Wikipedia Voice Procedure : Some words with specialized meanings are used in radio communication throughout the English-speaking world, and in international radio communication, where English is the lingua franca. Words are so powerful! Examples: The words "up", "down" and the phrase "over and out.".
BIZNOLOGY | WEDNESDAY, SEPTEMBER 28, 2011
[Wikipedia] Untangled Web: Why White Hat SEO Is the Way for You
Image via Wikipedia. Marketing has always had an element of deception, even to the point that commentators believe that search marketers are nothing more than spammers. So-called “ black hat SEO ” has persisted for a simple reason–it has worked.
BUZZ MARKETING FOR TECHNOLOGY | MONDAY, JUNE 23, 2008
[Wikipedia] JOLT - Journal of Online Learning and Teaching
Wikipedia-style? mimic the anonymity of posting to Wikipedia. about the same time as Wikipedia discovered that one. trust Wikipedia?? of information that is available on Wikipedia and. because of Wikipedia. Wikipedia these days. used was Wikipedia, but still I was not very. Wikipedia Founder.
BIZNOLOGY | TUESDAY, SEPTEMBER 28, 2010
[Wikipedia] Do Your SEO Tactics Work for Everyone?
Image via Wikipedia. In my speech at SMX Stockholm today, I challenged the audience of mostly search professionals to think about what they are doing, whether it breaks the search engines' rules or not.
BUZZ MARKETING FOR TECHNOLOGY | SUNDAY, JULY 27, 2008
[Wikipedia] Cognitive Flexibilty Theory, Hypertext, and the Post-Gutenberg Mind: Rand Spiro's Home Page
For now, you can see the most recent one, in which I take on Wikipedia as classically NON-Post-Gutenbergian -- I think youll find it provocative. The "Wikipedia as Old-Gutenberg Trojan Horse" column. Cognitive Flexibilty Theory, Hypertext, and the Post-Gutenberg Mind: Rand Spiros Home Page. Bringing the Future Near." Rand Spiro. 2007).
B2B MARKETING INSIDER | TUESDAY, JULY 17, 2012
[Wikipedia] 3 Steps To A Customer-Driven Marketing Plan
Wikipedia). Is your marketing strategy driven by what you have to sell or the market needs you best fulfill? If there’s one theme that weaves through most of my content, it’s that successful marketing together it’s a relentless focus on the customer. And the biggest marketing mistake you can make is to just focus on what you have to sell.
BIZNOLOGY | MONDAY, AUGUST 26, 2013
[Wikipedia] Building Your B2B Marketing Database
'Photo credit: Wikipedia. Your most important tool in B2B is, arguably, the marketing database. In fact, your database is the roadmap for your B2B marketing; it’s the “recorded history of the customer relationship.” So what goes into a marketing database? Plenty. In business buying, there’s an entire cast of characters. Public v.
BIZNOLOGY | FRIDAY, MAY 11, 2012
[Wikipedia] Internet Industry Diversions Slow the Pace of Your Progress
Photo credit: Wikipedia. If you try to keep up with the Internet and social media marketing industry throughout the week, you already know that there is too much information for people to ingest let alone digest (that is unless you don’t have a job or a family or hobbies or a life in general). As for the C-suite shenanigans. Face it.
BIZNOLOGY | MONDAY, JUNE 25, 2012
[Wikipedia] Are Keywords Market-Shares?
Photo credit: Wikipedia. The Internet offers so many opportunities to mathematically create world-views that can help us make marketing decisions on expected sales and where they’d be coming from. I’ve often told clients using my SEO services that the number of keywords they’d use in their websites would influence sales volume.
BIZNOLOGY | FRIDAY, MAY 24, 2013
[Wikipedia] Is it even possible to destroy your reputation today?
'Photo credit: Wikipedia. The Wikipedia entry for the “Anthony Weiner Sexting Scandal” fills us in with this retelling of the high points: The Anthony Weiner sexting scandal, also dubbed Weinergate, began when Democratic U.S. The same basic principles apply for both the individual and the brand. Or can it? If Hey, why not.
BIZNOLOGY | MONDAY, JANUARY 28, 2013
[Wikipedia] Make the Most of Content Marketing Campaigns
Photo credit: Wikipedia. Content marketing is a valuable part of any business strategy and it comes in many forms. Though the term is overused, its implementation is underutilized. What’s more – only 50 percent in industries like financial services, software, banking and insurance said their companies had no content marketing calendar.
BIZNOLOGY | FRIDAY, JANUARY 11, 2013
[Wikipedia] Why Marketers Should Fear Mobile Marketing
Photo credit: Wikipedia. Earlier this week, I saw a piece of data that, if accurate or even half accurate, is something that every Internet marketer should fear in the same way that a kid fears the dentist. “What?” ” you ask. Well, kids (and many adults for that matter) are scared to death of the dentist. Why is that? Sorry.
BUYEROLOGY | TUESDAY, MAY 11, 2010
[Wikipedia] Understanding Buyer’s Goal Orientation Key to Understanding Why Buyers Buy
Image via Wikipedia. The concept of goals has been around for centuries. Humans Humans have endeavored to achieve goals for a variety of mundane pursuits to noble purposes. Here is what Aristotle had to say over 2,000 years ago: “All men seek a goal—success or happiness. - Aristotle.
BUYEROLOGY | THURSDAY, NOVEMBER 10, 2011
[Wikipedia] Buyerology Trend: Think Experience Creation Versus Content Creation
Image via Wikipedia. This is the first of a series of articles planned on looking at buyer trends that will influence marketing and sales in the near and foreseeable future. This article looks at how buyers are seeking experiences and the new role of the C-Suite as experience creators. Buyer Trend: Overwhelmed By Content.
BUYEROLOGY | THURSDAY, MAY 5, 2011
[Wikipedia] Turn B2B Buying Into a Social Experience
Image via Wikipedia. B2B marketing and sales has lived in a neat framework centered on the purchase transaction. In some industries and marketplaces, this purchase transaction has been fairly straight forward. That is, until now. What is going on today is B2B buyers are expecting more social experiences.
BIZNOLOGY | FRIDAY, MARCH 28, 2014
[Wikipedia] Internet of things and real time planning, or how devices talk and plan ahead
'(Photo credit: Wikipedia). In advertising and media, two of the fancier trends are the ability to answer and understand when consumers talk about it in real time. It seems really interesting that our actions start being the trigger to get kind of personalized ads and experience something we like. But in our days we go to the next level.
BIZNOLOGY | THURSDAY, NOVEMBER 8, 2012
[Wikipedia] Why you should consider centralizing your search keyword lists
Photo credit: Wikipedia. Last month, I wrote about 2 challenges to keyword collaboration. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Without keyword collaboration, your digital assets will compete for the limited time and attention of your audience. IBM sponsors the event.
BIZNOLOGY | WEDNESDAY, JANUARY 4, 2012
[Wikipedia] Publishing is dying because marketers are the new publishers
Wikipedia has crushed them all. Image by Getty Images via @daylife. Every time I come to New York City, I see the same scene. At the subway stations and on the street, I pass multiple people yelling, “AM New York” to passersby, as they attempt to hand out free newspapers to commuters. But very few people take them. fix-it book.
BIZNOLOGY | WEDNESDAY, JUNE 30, 2010
[Wikipedia] What's a Facebook fan worth?
Image via Wikipedia. I've had a few clients ask me recently what a Facebook fan is worth. hate seeing the crestfallen looks on their faces when I tell them, "Zero." They are immediately puzzled, however, because they know that I am an advocate of using social media for marketing. Let me explain myself. But these products are the exceptions.
BIZNOLOGY | THURSDAY, FEBRUARY 13, 2014
[Wikipedia] How B2B marketers can turn Facebook into a lead generating machine
'(Photo credit: Wikipedia). Researchers at Princeton University recently released a study suggesting that Facebook is about to disintegrate and collapse within the next couple years due to a mass user exodus. To misquote Mark Twain, “rumors of Facebook’s death are greatly exaggerated.”. But wait, you thought Facebook was only for B2C brands?
BIZNOLOGY | TUESDAY, MARCH 27, 2012
[Wikipedia] Answers to Your Google+ for Business Questions, Part 1
Google plus one (Photo credit: Wikipedia). There were so many great questions that were asked in chat during my recent webinar, Google+ for Business , that I broke them into parts. Here’s part 1 and I hope I have answered your questions. And than you for attending as well as reading now. Q: Can we download the presentation?
BIZNOLOGY | WEDNESDAY, JULY 24, 2013
[Wikipedia] Wake up to the Internet of Things
'Photo credit: Wikipedia. There is a great deal of talk about the Internet of things and how it will create an unimaginable number of connections between everyday devices. How will this explosion of connectivity change our businesses and social institutions? We see this everywhere. Privacy, for all practical purposes, is gone. Scary? Absurd?
BIZNOLOGY | MONDAY, AUGUST 19, 2013
[Wikipedia] Mobile App vs Mobile Website? What’s better for you? 14 decision makers
'Photo credit: Wikipedia. The numbers show marketers are rushing into mobile. The numbers also indicate they are leaping before they look. So, So, if you want to know what’s better for your business: Mobile App or Mobile Website? Forget the tactics, buzzwords and lingo; focus on the needs of your business. Mobile App or Mobile Website? Here
BIZNOLOGY | TUESDAY, OCTOBER 4, 2011
[Wikipedia] The Long Tail of Blogger Outreach
Image via Wikipedia. had breakfast with John Bell of Ogilvy a number of years ago. He didn’t see the value of investing limited budget, time, and resources on the long tail when those treasures would better be used to woo the high-fliers, professionals, top-cows, and A-listers. The Internet is such a gift. Nothing. They take time.
BIZNOLOGY | TUESDAY, MAY 17, 2011
[Wikipedia] Digital Marketing Is Still Direct Marketing
Image via Wikipedia. If you're a marketing executive, and you're not a member of the Marketing Executives Networking Group (MENG) , what are you waiting for? You're missing out on great networking and presenters like me, because I traveled to Philadelphia last night to address the local MENG chapter.
BIZNOLOGY | WEDNESDAY, JUNE 6, 2012
[Wikipedia] Optimizing your site information architecture (IA) for Panda
Photo credit: Wikipedia. Last time I wrote about cleaning house and freeing up Google’s index for your best content. That’s a great antidote to Panda’s negative ranking factors that punish cluttered websites. But sometimes it’s not that easy to retire pages. How to build an IA using keyword research. Conclusion.
MI6 MARKETING AGENCY | WEDNESDAY, JANUARY 26, 2011
[Wikipedia] Mi6 Quick Tip #1
Wikipedia definition ]. Using Flickr to Tell a Story About Your Events. Remember the phrase: “A Picture is Worth a Thousand Words”? Do you take photos at your events? Pictures help people visualize what the event was like and if they attended what the experience was like. Flickr is a good tool to use to organize your photos. To Consider.
BIZNOLOGY | TUESDAY, MARCH 13, 2012
[Wikipedia] In social media, you don’t need to outrun the bear
Image via Wikipedia. The best thing about social media marketing is that you don’t have to be the most popular, have the most followers, or be the most sophisticated, you just have to do a better job than all your direct competitors. Who is Mark? Steve starts putting on his tennis shoes. Mark says, “What are you doing? Well, no.
BIZNOLOGY | FRIDAY, AUGUST 9, 2013
[Wikipedia] 6 Tips for Making Your Content More Shareable
'Photo credit: Wikipedia. I’ve been writing pithy columns like these for a long time. And there will always be a place for short-form writing, as well as longer articles and stories, whether it is published on the Internet, on paper or both. But on the Internet, time is money. You can bemoan this fact, or you can adapt. Slideshows rock.
VIEWPOINT | MONDAY, SEPTEMBER 19, 2011
[Wikipedia] The “Keystone” of B2B Corporations isn’t CRM or Marketing Automation
Thank you Wikipedia). James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. 1] A masonry arch or vault cannot be self-supporting until the keystone is placed. Sales Lead Follow-Up is the Keystone. The same holds true here.
ACHIEVE MARKET LEADERSHIP | WEDNESDAY, MAY 23, 2012
[Wikipedia] Google Is Much, Much, Bigger Than You Think In Browsers
According to the chart in the article below, Chrome has a 33% share. However, if you consider that the vast majority of funding for Firefox comes from Google, Google has more like a 58% share! If Google’s marketing strategy has been to kill IE, they have been hugely successful. Read Google Chrome Overtakes Internet Explorer.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, JANUARY 30, 2011
[Wikipedia] QR Codes Have the Beer Can Problem
Here’s the Wikipedia definition. There continues to be a steady buzz about QR codes, those bar code-looking thingys that can be scanned by a smart phone to link you to added content, a website or perhaps even a coupon at the point of purchase. While this may sound mundane, the opportunity to nurture $2.5 We were vulnerable!
BIZNOLOGY | MONDAY, APRIL 23, 2012
[Wikipedia] Looking for a job? Why aren’t “job creators” finding you, instead?
Photo credit: Wikipedia. Several clients of mine have recently filled search marketing, social media marketing and community management positions. I’ve been reviewing stacks of resumes from scores of candidates representing the full spectrum of skills and experience. What is it? The first product you must market is you.
FEARLESS COMPETITOR | WEDNESDAY, JULY 4, 2012
[Wikipedia] Happy Independence Day from Find New Customers
Here are some fact on the day from Wikipedia. The sales lead generation company , Find New Customers wishes you and yours a happy and healthy Independence Day. An Independence Day invitation from 1825 is pictured here. Congress debated and revised the Declaration, finally approving it on July 4. Adams’s prediction was off by two days.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, FEBRUARY 26, 2013
[Wikipedia] The Anti-Blog Post to Writing Better Blog Posts.
lot of people will disagree with this, but here’s the thing – If all you provide is helpful information online, you’re competing with Wikipedia and thousands of robot algorithms that out-inform you. I can’t read your blog. I’m done with it – people echoing echoes everywhere. Bloggers in factory-mode. Frizzzzzle.
SALES LEAD DYNAMICS | FRIDAY, AUGUST 3, 2012
[Wikipedia] What’s Your Prospecting Plan? – Part I
Look out for; search for: “the responsibilities of salespeople to prospect for customers” Source: Wikipedia. Prospecting – present participle of pros·pect (Verb). Search for mineral deposits in a place, esp. by means of experimental drilling and excavation. We’re all looking for business. Most of us network. Your niche.
WRITING ON THE WEB | WEDNESDAY, MAY 4, 2011
[Wikipedia] The Sociology of Social Media: TED TV Talks
Jimmy Wales on the birth of Wikipedia : It’s hard to remember a world without Wikipedia , but a decade ago the site was just getting its start. Having fun while learning has become my idea of a really good time. Forget drugs, booze and rock and roll. Unbelievable, non ? It combines education with entertainment. Digg this!
BIZNOLOGY | WEDNESDAY, SEPTEMBER 18, 2013
[Wikipedia] Content Marketing for Fun and Profit
'Photo credit: Wikipedia. In last month’s post, I took a look at why search results don’t always align with business results , noting that aligning search results and business results often boils down to connecting two questions: What do you want your customers to do? and What do your customers want to do? This That’s OK.
BIZNOLOGY | TUESDAY, FEBRUARY 28, 2012
[Wikipedia] The Quantum Mechanics of Blogger Outreach
Image via Wikipedia. My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. The argument generally goes as follows: if you send thousands of email pitches to topically- and demographically-relevant bloggers and online influencers in one go, you’re spamming. All at once.
BIZNOLOGY | MONDAY, NOVEMBER 14, 2011
[Wikipedia] Google+ for Business doesn’t have a lot of pluses
Image via Wikipedia. Perhaps you saw the announcement of Google+ for Business–it made big news for a day, but there isn’t that much to say about it. So, if you have a business or a brand or a product or a local place, you can now set up a Google+ page. That’s about it. That’s about the end of the excitement. Perhaps.
BUYEROLOGY | SUNDAY, JUNE 26, 2011
[Wikipedia] The Influence of the Social Buyer on B2B Business
Image via Wikipedia. In the B2B world, the emergence of the Social Buyer is causing organizations to search for better ways to reach its’ base of buyers. What we do know is that B2B buyers are demanding more social experiences in their buying processes. New Business Models. Social Buyer Cycle.
BUYEROLOGY | WEDNESDAY, SEPTEMBER 22, 2010
[Wikipedia] The 4 B’s of Buyer Experience Innovation (2nd Rendition)
Image via Wikipedia. Many executives, in particular those of B2B and service oriented organizations, are faced with the challenge of having to rethink how to succeed in today’s digital age. Viewing what each function is capable of in isolation and missing the harmonizing around the buyer experience. Buyer Insight.
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[Wikipedia] Research Methods 'Beyond Google' :: Inside Higher Ed :: Higher Education's Source for News, Views and Jobs
The problem is near-universal for professors who discover, upon assigning research projects, that superficial searches on the Internet and facts gleaned from Wikipedia are the extent — or a significant portion — of far too many of their students’ investigations. Friday. June 27, 2008. Sign up. Views. Blogs. FOR JOB SEEKERS.
DIANNA HUFF - B2B MARCOM | SUNDAY, NOVEMBER 7, 2010
[Wikipedia] QR Codes Have Potential But Not So Easy to Use
According to Wikipedia, “a QR Code is a matrix barcode (or two-dimensional code), readable by QR scanners, mobile phones with a camera, and smartphones. Tweet. I’ve noticed people on Twitter talking about QR codes, so of course they popped out at me while I perused the November 15, 2010 issue of Fortune. What is a QR Code? uh no.
SAZBEAN | WEDNESDAY, FEBRUARY 5, 2014
[Wikipedia] Five Free Tools for Startups to Measure Impact of Online Videos
Photo credit: Wikipedia) There are a lot of fancy tools which are being used by experts to track the progress of their video marketing campaigns. 'Video camera in action. Most of these tools are very costly (but worth the price!), but are an investment you don’t really need yet. The engagement report is also another treat for marketers.
BIZNOLOGY | TUESDAY, MAY 27, 2014
[Wikipedia] So what is native advertising?
According to Wikipedia , “ Native advertising is an online advertising method in which the advertiser attempts to gain attention by providing content in the context of the user’s experience. guess we can call it buzz advertising, if you will. The Native Matrix. Who is it written by? Editorial staff. Sales staff/. ad agency.
BIZNOLOGY | FRIDAY, MARCH 15, 2013
[Wikipedia] Listening Online Isn’t A Lost Art, You Must Find It
Photo credit: Wikipedia. If you are even a casual reader of my posts here at Biznology you will see that one of my hobbies is to observe what might called the “conventional wisdom” of the Internet space and then call b t on it if I think it’s a fair assessment. Of course, I say fortunately for me. It’s simple.
MEASURABLE MARKETING | MONDAY, MAY 9, 2011
[Wikipedia] Trophies Driving Blog & Social Media Engagement
Cheezburger Network is one recent addition to a long list of social media outlets introducing trophies - Wikipedia, StackOverflow and Foursquare all have well established programs. The collectables (in the form of graphical badges that are displayed on the user's profile) can be earned, traded with other users, gifted and purchased.
PAUL GILLIN | FRIDAY, JUNE 4, 2010
[Wikipedia] Weinberger Wisdom
For example, on Wikipedia you can always find out why an item of information is there. My definition of a good speech is one in which the speaker tells you something you already know in a way that you’ve never considered before. That’s why David Weinberger is one of my favorite speakers. The only difference with Web 2.0
BIZNOLOGY | TUESDAY, OCTOBER 22, 2013
[Wikipedia] Google Hummingbird is eHarmony for Search
'Photo credit: Wikipedia. am back in the dating pool and have really enjoyed hearing everyone’s war stories. ” Google feels the same way. It’s been hard to listen to Google get hurt again and again over the years, “oh, he’s not a bad guy, you just don’t know him like I do.” know how it is. visual.ly).
CONTENT MARKETING TODAY | WEDNESDAY, OCTOBER 10, 2012
[Wikipedia] Why Your Blog Should be Your Top Social Media Tool
And that sounds an awful lot like social media in a definition that I saved and have embraced from Wikipedia several years ago: Social media is information content created by people using highly accessible and scalable publishing technologies. We often talk about the need to develop a content marketing mindset. That’s 4 for the price of one.
BIZNOLOGY | WEDNESDAY, AUGUST 8, 2012
[Wikipedia] Why Every Social Media Team Needs Millennials AND Boomers
Photo credit: Wikipedia. left for vacation right when the blogosphere was going nuts about Cathryn Sloane’s article in NextGen Journal: Why Every Social Media Manager Should Be Under 25. Because I was under a strict no-social-media rule imposed by family, I had to surreptitiously read the hundreds of comments – and I couldn’t blog about it. That’s
WRITING ON THE WEB | MONDAY, MARCH 17, 2014
[Wikipedia] How to Research Content for Your Expert Ebook
Wikipedia, and other specialized encyclopedia sites. 'for Your Expert Ebook" src="[link] width="300" height="225" title="How to Research Content for Your Expert Ebook" /> How should you research content in order to write your expert ebook ? The field of online research methods is new and expanding rapidly. The Web is a goldmine.
BIZNOLOGY | FRIDAY, MARCH 7, 2014
[Wikipedia] Five tips for using email as a lead generating machine
'(Photo credit: Wikipedia). As marketing tools go, email is definitely not “sexy” anymore the way social media is now. That doesn’t mean that email marketing isn’t worthwhile though. Done right, it can still be a powerful tool for lead generation. Leads are the metric that marketers live and die on because leads mean money. Nail the landing.
BIZNOLOGY | MONDAY, OCTOBER 8, 2012
[Wikipedia] 7 Tips for Getting More Local Website Traffic
Photo credit: Wikipedia. Establishing a strong web presence is a challenge that every business owner faces. For small businesses in particular, generating local traffic is key. Local customers provide the support that small businesses need to keep going, which makes optimizing your website for local search engine rankings even more important.
BIZNOLOGY | MONDAY, JULY 9, 2012
[Wikipedia] Every Digital Marketer’s Most Valuable Asset: The Extended Network
Photo credit: Wikipedia. Every job seeker knows that his network is the key to his next employment opportunity. In theory, every digital media marketer is or has been a job seeker at some point. So why does it seem that we only think about the network in terms of personal use? The Extended Network. Business is Personal. share my activities.
BIZNOLOGY | MONDAY, APRIL 7, 2014
[Wikipedia] Social business: enterprise knowledge goes retail
'(Photo credit: Wikipedia). The Internet, with the likes of Google and Wikipedia, had a similar impact on the concept of knowledge. Outside our workplace, we became accustomed to easy access to information. You can even learn how to improve your breaststroke swimming technique or how to cook a lobster by watching a few videos online.
SAZBEAN | WEDNESDAY, MAY 30, 2012
[Wikipedia] Facebook Timeline Engagement Tips – Future of Engagement
Mark Zuckerberg, founder and CEO of Facebook (Photo credit: Wikipedia). Business brands got a new way to manage and monitor their reach to fans through the admin panel with Facebook’s recent introduction of timeline for pages. Highlights: New Admin Feature. Easily Accessible. Increases Engagement Optimization.
WRITING ON THE WEB | MONDAY, MARCH 7, 2011
[Wikipedia] 8 Blog SEO Tips for Top Search Results
Link to definitions on Wikipedia of the most important keywords whenever you can. What are the most important SEO tips for your blog to get good search results? It may be easier than you think to start getting onto the first page for keyword searches. just follow what the Scribe report on each post tells me. Write at least 300 words.
BUYEROLOGY | SUNDAY, APRIL 17, 2011
[Wikipedia] Importance of Context to Understanding the New Social Buyer Persona
Image via Wikipedia. One of the major outcomes of the recent advances in the social age is the resurgence of contextually-based persona development and its’ role in helping to inform as well as shape strategy. This is especially true when you consider there are several important strategic areas evolving at a rapid pace.
BIZNOLOGY | THURSDAY, DECEMBER 5, 2013
[Wikipedia] Pinterest for publishers
' (Photo credit: Wikipedia). As a publisher, you’re probably already involved in Facebook and Twitter. But have you given Pinterest any thought? Here’s why you should consider adding Pinterest to your social media list. For example, it can be used for branding and outreach, particularly when it comes to publishing. 81 percent of U.S.
BIZNOLOGY | THURSDAY, NOVEMBER 7, 2013
[Wikipedia] Why paid search is still frustrating for searchers
'Photo credit: Wikipedia. When I speak to groups, I often ask how many people never click on paid search ads and many hands go up–usually half the room. It ain’t true. But people raise their hands because they still get frustrated by paid ads and they wish they hadn’t clicked on them. This is not an isolated incident.
BIZNOLOGY | WEDNESDAY, SEPTEMBER 4, 2013
[Wikipedia] Are You Promoting Yourself as a Digital Marketer?
Dan Schawbel, author and public speaker (Photo credit: Wikipedia). 'I run into many people my age or even younger–for some reason more and more people seem to be younger than me each year–who are unemployed or underemployed. Dan usually focuses on Millenials, but I think the message is for everyone. Think about it.
BIZNOLOGY | FRIDAY, NOVEMBER 2, 2012
[Wikipedia] Why Small Businesses Need Smart Marketing
Photo credit: Wikipedia. Small businesses need loans in order to take product and service ideas to the next level. Without the infusion of upfront cash, many small businesses flounder despite having an arsenal of legitimate business ideas. Smart marketing has never been more vital to small businesses than it is today. Local. and Bing.
BIZNOLOGY | FRIDAY, MARCH 30, 2012
[Wikipedia] Wanted: Social Media Reality
Christopher Wilder (Photo credit: Wikipedia). This post is coming into existence purely based on my own personal feelings and positions regarding social media. This is not a treatise on the nature of the social media space. It’s not a predictor of the future of social media. It’s not a rant for or against social media.
SAZBEAN | TUESDAY, JANUARY 21, 2014
[Wikipedia] Consumer Social Sharing
” (Photo credit: Wikipedia) The hope and dream of all content creators is that their content will be shared so that it can be seen by more people. 'Two young girls sharing a plate of spaghetti. Original caption: “I’m not sure Mina knew what she was in for when Viola wanted to share.” Content Social Media
KOMARKETING ASSOCIATES | TUESDAY, FEBRUARY 21, 2012
[Wikipedia] What is SEO? 10 Free SEO Videos for Beginners
We’d like to help beginners to wrap their heads around the SEO concept and according to Wikipedia 60% of the general population are visual learners. What is SEO ? Data from Google’s Keyword Tool tells us that as of today, people search for this term 18,000 times per month. What Is Search Engine Optimization / SEO. Year : 2011. Minutes.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, JULY 16, 2009
[Wikipedia] Alterian Pushes Into Social Media Management with Techrigy Acquisition
message boards/forums (such as LinkedIn discussions), wikis (such as Wikipedia ), video and photo sharing sites ( Flickr , YouTube ), and some mainstream media blogs ( The New York Times , Wall Street Journa l). Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation.
CHRIS KOCH | FRIDAY, DECEMBER 16, 2011
[Wikipedia] Koch to S(blank)0s: Drop Dead
Image via Wikipedia. In 1975, New York City was a real s—thole (I should know, I was a teenager growing up in the area at the time—yes, I’m that old). Dangerous, dirty, rundown, corrupt, without a trace of its current chicness and style, and, most significantly, broke. And what does S(blank)0s mean? So why not just spell it out?
MARKETING INTERACTIONS | MONDAY, SEPTEMBER 27, 2010
[Wikipedia] Using Content for Inbound Marketing: Mine or Yours?
Web syndication as defined by Wikipedia is: " Web syndication is a form of syndication in which website material is made available to multiple other sites." Tom's post, Content Aggregation: The Future of (B2B and Consumer) Media? Examples include Junta 42 and The B2B Marketing Zone. Maybe so, maybe not.
PAUL GILLIN | WEDNESDAY, SEPTEMBER 8, 2010
[Wikipedia] Tribes Rule the Hyper-Social Organization
The popularity of social networks and collaborative projects like Wikipedia attests to these instincts. I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business research at a conference two years ago.
BUZZ MARKETING FOR TECHNOLOGY | MONDAY, JULY 21, 2008
[Wikipedia] Internet resources on information overload and productivity | ManagingIO
IO on Wikipedia. ManagingIO. Ideas and trends to tackle information overload. Skip to Content Home Login. Options: Normal Large. About. Entries RSS. Comments RSS. Internet resources on information overload and productivity. Posted by: Nicolas in: Uncategorized. Hereâ??s Blogs/ Websites with focus on information overload. ManagingIO.com ;-).
BIZNOLOGY | WEDNESDAY, JANUARY 2, 2013
[Wikipedia] How does your team get digital marketing training?
Photo credit: Wikipedia. Most of you know that I do a lot of training work, both for individuals and companies, and it has struck me recently that there might not be enough choices in how companies train their teams. In this business, you all know that constant learning is essential. The good ones include exercises that cement the learning.
KOMARKETING ASSOCIATES | SUNDAY, OCTOBER 20, 2013
[Wikipedia] 30 Great Tweets from MarketingProfs B2B Marketing Forum #mpb2b
To win with content marketing: "Be the Wikipedia for your industry & the best teacher" @thesaleslion #mpb2b. It was great to have the show so close to home but difficult because the temptation to tackle everyday work responsibilities was so close. — Keely Saye (@KeelySaye) October 10, 2013. On B2B Content Marketing. mpb2b.
SAZBEAN | FRIDAY, JANUARY 28, 2011
[Wikipedia] Thoughts on the History of Social Networking [Infographic]
From wikipedia : “The first message on the ARPANET was sent by UCLA student programmer Charley Kline, at 10:30 p.m, Social networking has been around for longer than Twitter and Facebook (one could argue that social networking has been around longer than computers, but we’ll save that argument for another day). News & Notes
BIZNOLOGY | MONDAY, FEBRUARY 18, 2013
[Wikipedia] 16 case studies prove ROI of mobile marketing
Photo credit: Wikipedia. Are you paying attention to your mobile marketing yet? After years of being the next big thing, mobile might finally be the current big thing. But there is a big problem–most people don’t know how to prove it. Are you one of them? 85% report an intent to raise their mobile budgets in the near future.