Paul Gillin

MARCH 17, 2013

Photo credit: Wikipedia). Bill Gates at the World Economic Forum ,2007. Bill Gates is getting bashed over comments he made that are critical of capitalism, and I think he’s getting a bad rap.

Wikipedia 50

Wikipedia Lead Ranking Organic Leads Positioning 50

Paul Gillin

JUNE 4, 2010

For example, on Wikipedia you can always find out why an item of information is there. People interact with the medium differently. In the days of broadcast, markets were abstractions created by advertising. Now they are real and social. Transparency is now an imperative. The entire process is open. More businesses will operate like this.

Web 2.0 50

Web 2.0 Wikipedia Transparency Social Media 50

Paul Gillin

SEPTEMBER 8, 2010

The popularity of social networks and collaborative projects like Wikipedia attests to these instincts. Given the opportunity, we seek help from others when making important decisions and willingly share our own advice in return. In a business context, however, tribes have barely been a factor.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Paul Gillin

JUNE 26, 2013

The average length of a major league baseball game has increased from less than 2:38 in the 1970s to nearly three hours today, according to the baseball Wikipedia entry. In the 1940s, the average was less than two hours. I still remember watching Jerry Koosman pitch a complete game in the final match of the 1969 World Series.

Allocation 50

Allocation Wikipedia Lead Scoring Lead Ranking 50

Paul Gillin

SEPTEMBER 6, 2011

Both are sought-after speakers and the subject of extensive Wikipedia articles. Andreessen (below left) invented the browser, cofounded Netscape and is one of the fathers of the modern Internet. Yet Klout says I have more influence. The problem is that neither of these brilliant innovators plays by Klout’s rules.

PageRank 50

PageRank Social Networks Wikipedia Ideal Customer Profiles 50

Paul Gillin

JUNE 24, 2010

According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” Our impression-to-visit ratio (as measured by click-through rates) doubled this year versus last year.” That’s an impressive result, but it isn’t a return.

ROI 50

ROI Paid Content Social Marketing Webcast 50