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  • SAZBEAN  |  TUESDAY, MAY 7, 2013
    [Wikipedia] What Type of Customers Do You WANT?
    We all have had customers that were more trouble than they were worth. Does it make more sense to narrow the scope for potential customers to save time, money and frustration? Much has been said in marketing circles about target markets, demographics, psychographics and other ways to define who and what makes an ideal customer. News & Notes
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 10, 2010
    [Wikipedia] Mapping Content to the Sales Funnel AND Buyer types
    Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. will self confess that I have ignored this one for a while. would love to know.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 10, 2010
    [Wikipedia] Mapping Content to the Sales Funnel AND Buyer types
    Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. will self confess that I have ignored this one for a while. would love to know.
  • DIGITAL BODY LANGUAGE  |  THURSDAY, JULY 9, 2009
    [Wikipedia] A Logo is Not a Brand: B2B Marketing and Social Media
    Wikipedia defines “brand” as “A brand is a collection of experiences and associations connected with a service, a person or any other entity.” I’ve been part of the Online Marketing Summit (OMS) tour this summer, and it has given me a great chance to interact with a lot of marketers about the challenges they are facing. More stable?
  • BUYEROLOGY  |  THURSDAY, APRIL 19, 2012
    [Wikipedia] Are Your Lead Generation Tactics Targeting The Wrong Buyer? 4 Steps You Can Take.
    Target (Photo credit: Wikipedia). am a big baseball fan and a one-time want to be pitcher.  Hitting the target within the strike zone with a variety of different pitches is what separates Cy Young award winners from ordinary pitchers.  Lead generation today is becoming the art and science of targeting.  Getting On Target. Follow @tonyzambito.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JULY 11, 2008
    [Wikipedia] Effective collaboration with wikis | DavePress
    MediaWiki - the platform that Wikipedia, amongst many other wikis, runs on - is probably the best of the free self-hosted options. Here’s a suggestion for a tenth point: Don’t try to re-create Wikipedia. Wikipedia has been a great poster child for mass collaboration and wiki technology. About. Projects. Resources.
  • BUYEROLOGY  |  MONDAY, APRIL 16, 2012
    [Wikipedia] Are Your Marketing and Sales Systems Broken?
    Everything Is Broken (Photo credit: Wikipedia). For many in marketing and sales, the march continues towards the attempt to develop tactical plans that will connect them to buyers.  We have seen many variations over the past two as these attempts are made.  By systems, I do not refer to technology.  Technology enables systems and processes. 
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 2, 2010
    [Wikipedia] Creating Engagement in B2B Marketing
    Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. A recent Cone Inc.’s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Creating Engagement. Measuring Engagement. Tweet This! Share this on Facebook.
  • BIZNOLOGY  |  TUESDAY, JANUARY 17, 2012
    [Wikipedia] Being Pretty Isn’t Enough for Social Media Marketing
    Image via Wikipedia. always tell clients that it is no longer enough to be beautiful when it comes to marketing online. The Internet has become more like an Oscar after-party than it is like the airport Ramada. Online, you’re never the lone beauty in the hotel lounge. Online, you’re surrounded by equal or greater beauties.
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 15, 2011
    [Wikipedia] 10 Essential PR Tips for Startups
    An embargo is “a request by a source that the information or news provided by that source not be published until a certain date or certain conditions have been met,” as stated on Wikipedia. Erica Swallow  is a technology and lifestyle writer. From Mashable. The original post can be found here. Thanks Erica. Read on for my startup tips.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 23, 2012
    [Wikipedia] Social media is a physical extension of your brain
    So, next time you think Twitter, Facebook, Pinterest, Google+, reddit, StumbleUpon, Instagram, and Wikipedia are stupid wastes of your time, consider again: they may well be the most profound. Photo credit: Intersection Consulting). According to science, we’ve already evolved to where our brains are not our own. Dr. Stephen M.
  • MARKETING INTERACTIONS  |  MONDAY, SEPTEMBER 20, 2010
    [Wikipedia] When Thought Leadership Isn't
    Definition of Thought Leadership by Wikipedia: A thought leader is a futurist or person who is recognized for. Many B2B marketers cite a goal of their content marketing programs as establishing their company as thought leaders in their marketplace. However, becoming a thought leader takes a bit more effort than you may think. Be specific.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 22, 2013
    [Wikipedia] What Makes REAL Buyer Personas? Beware of Pretenders developing Buyer Personas
    First, check out the Wikipedia page of Alan Cooper. 'Beware of Pretenders developing Buyer Personas. Recently I was contacted by the new Chief Marketing Officer at a past client of mine. had proposed developing buyer personas for them. link]  who is considered the founder and author of persona driven solutions and design. What do you think?
  • BIZNOLOGY  |  MONDAY, JANUARY 14, 2013
    [Wikipedia] 21 stats show CMOs leap before they look at ROI
    Photo credit: Wikipedia. The average tenure of a CMO has increased from 23.6 to 43 months since 2004 according to Spencer Stuart. That’s good news. Perhaps, companies are finally appreciating the business impact a CMO has. Does longer tenure put more or less pressure on CMOs? How are CMOs doing? source: Bazaarvoice ). source: AdAge ).
  • BIZNOLOGY  |  THURSDAY, OCTOBER 11, 2012
    [Wikipedia] Social Business: Facebook for the Enterprise?
    Image via CrunchBase. As Facebook surpassed the 1 billion users’ mark last week, but still had disappointing results in the stock market , the debate is inevitable: is Facebook going the way of the dodo – or should I say, MySpace and Orkut – or is it going to keep growing? But you can’t get the good without the bad.
  • BIZNOLOGY  |  THURSDAY, JUNE 2, 2011
    [Wikipedia] My Interview with Webdagene in Oslo
    Image via Wikipedia. I'm looking forward to my trip to Oslo in September to appear at the Wegdagene conference , where I will be doing a keynote speech and a workshop on experimental marketing (aka Do It Wrong Quickly). The introduction is in Norwegian, but my part is in English, so check out my interview with Webdagene in Oslo.
  • BIZNOLOGY  |  TUESDAY, MAY 24, 2011
    [Wikipedia] Listening to Your Customers in Social Media
    Image via Wikipedia. Some of you know that once a month we do a free Biznology Webinar on a topic we think will interest you. Today I spoke for 30 minutes on social media listening--how your company can find out what people are saying about you online.
  • BIZNOLOGY  |  MONDAY, MAY 23, 2011
    [Wikipedia] The difference between "fail fast" and just failing
    Image via Wikipedia. Peter Kim is a smart guy and I usually agree with him. But a friend of mine sent me a post he did a couple of weeks back where he explains " Why fail fast is bad advice." I could characterize his argument, but it's better that you go read it yourself, so I don't prejudice you. I'll wait right here.)
  • BIZNOLOGY  |  TUESDAY, APRIL 12, 2011
    [Wikipedia] Academics use social media more than business people
    Image via Wikipedia. spoke at a panel session with Hester Tinti-Kane and Jeff Seaman at the Pearson CiTE conference in Denver yesterday, unveiling a survey of higher education on how social media is used. It sounded exciting, but I wondered about whether this was up my alley.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 6, 2011
    [Wikipedia] What's missing from your social media playbook?
    Image via Wikipedia. Some people think that B2B and B2C social media are very different. think they are similar, however. But one thing people often see as the hallmark of B2B social media is actually useful in some B2C situations as well. am talking about a technique that is missing from many social media playbooks: proving your expertise.
  • BIZNOLOGY  |  THURSDAY, MAY 5, 2011
    [Wikipedia] Trends and tips for search marketing
    Image via Wikipedia. was honored to be asked to do a one-hour interview with Jake Johnson from Full Sail University , whose class is using Search Engine Marketing, Inc. as its textbook. Give it a listen. Internet Marketing Facebook Full Sail University Google Google Analytics Keyword research Search Engine Marketing Searching Social media
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 25, 2010
    [Wikipedia] 3 Fantastic B2B Marketing Videos and Why They’re Successful
    We’re the 2nd search result for ‘inbound marketing’ behind Wikipedia.&# “ Thank an Engineer &# by Texas Instruments Coinciding with the launch of this video, Texas Instruments held a video idea contest in which people submitted ideas for the next videos to the TI community site. Build brand loyalty.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 31, 2013
    [Wikipedia] Redefining Success as Social
    'Photo credit: Wikipedia. How important is it to one’s career to be involved in social networks and to keep a high profile?  For brands, it is key and there are metrics to prove it.  But the impact on individuals and their careers, while discussed a great deal,  has been much less measured.  Performance management has also gone social. 
  • BIZNOLOGY  |  FRIDAY, MAY 17, 2013
    [Wikipedia] Don’t Make These Enterprise SEO Mistakes
    'Photo credit: Wikipedia. The SEO process looks the same, for the most part, for any website owner. Small businesses and large businesses have the same goal–to improve their search engine presence in order to generate more visitors to the site. Here are 3 common mistakes that large corporations make during an SEO campaign.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 10, 2012
    [Wikipedia] Check Your Site for 404 Errors Regularly
    Photo credit: Wikipedia. The most important indicator of a good business website is one that provides visitors with a good user experience. Users want to be able to quickly click through your website to find what they are looking for. The most common cause of 404 errors is when a business website is being revamped or redesigned.
  • BIZNOLOGY  |  MONDAY, MARCH 25, 2013
    [Wikipedia] 12 myths vs. reality on Search Engine Optimization (SEO)
    Photo credit: Wikipedia. few numbers for your consideration: 80% of visitors to a website begin by typing keywords in the query box of a search engine. 42% click on the website in the #1 position on the search page. 90% click a website on the first page. You don’t have to be one of those getting fooled. also)–and is growing too.
  • CHRIS KOCH  |  FRIDAY, MAY 6, 2011
    [Wikipedia] How to measure influence in social media marketing
    Image via Wikipedia. Measuring influence is the new obsession in the social media world—adding another layer of anxiety to the dark cloud of existential dread that is marketing ROI. Social media present us as individuals seeking status within a community, which is something that humans have been working at since our days as monkeys.
  • CHRIS KOCH  |  FRIDAY, JULY 16, 2010
    [Wikipedia] Have you created a waking dream for your customers?
    Image via Wikipedia. can’t name the specific companies because we’re still in the midst of the judging process, but it doesn’t really matter because the stuff is so innovative. Another company is using automated algorithms to seek out and deliver targeted customer and competitive intelligence to salespeople—on a daily basis! Very cool.
  • SAZBEAN  |  MONDAY, JANUARY 13, 2014
    [Wikipedia] 7 Benefits of Using Lead Generation Software
    'Deutsch: Konnopkes Imbiss, Schönhauser Allee, Berlin (Photo credit: Wikipedia) Take a moment to think about how your business markets its services or products. In the same way that driving sales is hugely important, the manner in which you market your business also has a direct impact on your own success.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 22, 2014
    [Wikipedia] How much content is enough for effective content marketing?
    '(Photo credit: Wikipedia). How often should I blog? Do I really need to post to Twitter every hour? Does it matter whether my content is original or aggregated or repurposed? And what’s the difference, anyway?). We hear these questions from clients as part of almost every content marketing engagement we undertake. Size Does Matter.
  • BIZNOLOGY  |  MONDAY, JANUARY 23, 2012
    [Wikipedia] Lights, camera, action: Video helps you stay in touch with customers
    Image via Wikipedia. One problem that plagues B-to-B sales and marketing is coming up with relevant, timely messages for nurturing customer relationships.  I recently ran across a particularly compelling solution to this problem: Personalized email that links to entertaining, but useful, videos. How about you? 
  • BIZNOLOGY  |  THURSDAY, OCTOBER 9, 2014
    [Wikipedia] Knowledge as a service: people as a “de facto” Enterprise Service Bus
    The Wikipedia definition of it probably sounds like something said in an obscure foreign language to most mortals: An enterprise service bus (ESB) is a software architecture model used for designing and implementing communication between mutually interacting software applications in a service-oriented architecture (SOA).
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Wikipedia] How Content Marketing Works on Pinterest
    According to Wikipedia , Pinterest is a pinboard -style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. For a social media site to truly step into the spotlight, it has to have something special. What to Share. Inspire your followers! How to Share.
  • BIZNOLOGY  |  MONDAY, MAY 7, 2012
    [Wikipedia] How to clean up a cluttered website? Content analytics is the answer
    Panda (Photo credit: Wikipedia). Post Panda (Google’s one-year-old revolutionary search ranking algorithm that has upended old-style SEO), optimizing individual pages is more difficult and less effective than it was before Panda. Google now pays more attention to overall site cleanliness and architecture. You do the keyword research.
  • FEARLESS COMPETITOR  |  SUNDAY, SEPTEMBER 11, 2011
    [Wikipedia] Find New Customers Sept 11 Tribute
    2,996 people, as per Wikipedia.). This post published today at 8:46am, precisely 10 years after the moment the first plane struck the North tower of the World Trade Center. The plane in this photo had hit about 15 minutes earlier. trail of black smoke streamed south seemingly forever across a crystal clear blue sky.
  • SAZBEAN  |  THURSDAY, FEBRUARY 24, 2011
    [Wikipedia] Social Commerce – What is it, Who’s Doing it, How can You?
    According to Wikipedia : Social commerce [1] is a subset of  electronic commerce that involves using  social media , online media that supports social interaction and user contributions, to assist in the online buying and selling of products and services. Like most of these buzzwords, the practice itself isn’t necessarily new.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 26, 2012
    [Wikipedia] Predictions for B2B digital marketing in 2013
    Photo credit: Wikipedia. It’s that time of the year when observers can’t resist making predictions about developments on the horizon.  I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013.   encourage readers to add their own.  . I stand corrected. More and better content.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 24, 2013
    [Wikipedia] 3 Tips to Help Content Marketers Understand Sales Cycles
    'Photo credit: Wikipedia. Content marketing takes time and effort. When marketers don’t see results, determining the return on investment isn’t easy. If you’re constantly struggling with your business blog and exasperated with the lack of qualified leads, you may be missing key points in your content strategy. Mid-market.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 28, 2012
    [Wikipedia] 2013: The Year of Internet Marketing Basics
    Photo credit: Wikipedia. This will be the only 2013 prediction or whatever you want to call it kind of post. have never been comfortable with trying to predict the future especially in an industry where the landscape can change very quickly and without much warning. In That happened in early October of this year. Yeah for me! Here we go.
  • BIZNOLOGY  |  THURSDAY, MARCH 22, 2012
    [Wikipedia] Additional On Site SEO Factors to Consider
    (Photo credit: Wikipedia). Search engine optimization is a complex process that is ongoing. As a business changes, its industry changes, and its competitive environment online changes, an SEO campaign needs to be updated along with it. The URL shouldn’t be thought of as only the link. Use this online real estate wisely. Internal Links.
  • EMARKETING STRATEGIST  |  TUESDAY, AUGUST 24, 2010
    [Wikipedia] Who’s Tracking You Online?
    Wikipedia is the only of the top 50 sites that doesn’t allow any tracking on its site. Yay Wikipedia!). Many people don’t realize that when they use the internet, they leave a trail of bread crumbs behind them in the form of their search history. There are 2 types of tracking software: Cookies and Beacons.
  • GREAT B2B MARKETING  |  FRIDAY, NOVEMBER 8, 2013
    [Wikipedia] The Biggest Threat to Your B2B Marketing Success
    According to Wikipedia, “Inertia is the resistance of any physical object to any change in its motion (including a change in direction).” 'Of all the threats to your ability to achieve marketing success, perhaps the most insidious is inertia.  But why do we fail to act? Insufficient knowledge. It’s hard to do what you don’t know how to do.
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 29, 2012
    [Wikipedia] Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?
    Wikipedia. Audience’s Interests, Needs, and Wants?" alt=" Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?" />. Audience’s Interests, Needs, and Wants?" width="210" height="139" /> Content marketing is all about quality content that grabs the attention of your ideal prospects and clients. They won’t stay.
  • BIZNOLOGY  |  THURSDAY, MAY 10, 2012
    [Wikipedia] Baffled by Content Marketing? Start with the Basics!
    Photo credit: Wikipedia. The concern we hear most frequently from clients just getting started with content marketing is some variation on “What the heck am I going to write about?” ” So let’s start off talking about what kind of content you can and should be generating. Is This Interesting To My Audience? Next Steps.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 9, 2013
    [Wikipedia] Do best practices really exist in the realm of Social Business?
    'Seal of Good Practice as it appeared in 1958 (Photo credit: Wikipedia). According to Wikipedia, a best practice is supposed to be “a method or technique that has consistently shown results superior to those achieved with other means, and that is used as a benchmark.”
  • BUYEROLOGY  |  THURSDAY, SEPTEMBER 1, 2011
    [Wikipedia] Enhance the Buyer Experience with Intelligent Engagement
    Image via Wikipedia. One particular trend I have noticed this year, in participant observations with B2B buyers, is the movement towards what I would label Intelligent Engagement.    I referenced this in my previous article whereby I questioned the phrase Reach and Engage in contrast to Listen and Engage.  Related articles.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 16, 2013
    [Wikipedia] 3 Aspects to Consider for a Useful Guest Blogging Link
    'Photo credit: Wikipedia. In the world of marketing, it’s all about return on investment (ROI) and getting the most out of your marketing efforts. This is no different in the world of online marketing and search engine optimization (SEO). The Website Linking to You. Two of the main factors are relevancy and audience engagement.
  • BIZNOLOGY  |  FRIDAY, AUGUST 17, 2012
    [Wikipedia] Do you have enough pages in the search index?
    Photo credit: Wikipedia. In some ways, you  never have enough pages in the search index, because every extra page that sneaks in there is a lottery ticket in the search sweepstakes–you’ve got to be in it to win it. So, the more pages you have in the search index, the more chances you have to be found. it’s Google and Bing.
  • B2B MARKETING ONLINE  |  FRIDAY, AUGUST 20, 2010
    [Wikipedia] If Facebook was a country.
    I'm happy show working workings if anyone is really interested; source of stats are IMF country tables (via Wikipedia) and reported Facebook figures from various newsfeeds) and I've taken revenue to be the same as GDP). I'm sure everyone now knows that if Facebook was a country, it'd be the third largest in the world.
  • BIZNOLOGY  |  MONDAY, MAY 14, 2012
    [Wikipedia] 5 reasons it’s not too late for Avon to join Social Media’s party
    Photo credit: Wikipedia. The Wall Street Journal, in a recent article, Avon Is Late to Social Media’s Party , says sales for cosmetic products have steadily moved online to sites like Sephora.com , Beauty.com and Drugstore.com. This This has contributed to a -75% decline in operating profit for Avon and their 5.8 million reps.
  • BIZNOLOGY  |  MONDAY, APRIL 9, 2012
    [Wikipedia] Tips for Next Gen Digital Marketing and PR Pros
    Photo credit: Wikipedia. What’s the future of digital media marketing and social public relations? What trends are we, as seasoned digital media marketers, seeing in the marketplace? What advice can we give the next generation of digital media marketing or PR pros for landing a job in digital marketing or communications? It’s One final tip.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 23, 2013
    [Wikipedia] New developments in B2B marketing list acquisition
    Photo credit: Wikipedia. To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets.  Marketers can find just about every target company, title and job function they need from traditional list suppliers. Let’s look at what’s new in B2B lists these days.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 5, 2014
    [Wikipedia] Growth Hackers And The Marketing Wake Up Call
    According to Wikipedia, “ Growth hacking  is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. 'One of the biggest trends in marketing was defined in one of the  top Slideshare presentations from last year. ” . Strategy
  • SAZBEAN  |  THURSDAY, FEBRUARY 13, 2014
    [Wikipedia] Data-Driven Customer Experience as a Competitive Advantage
    'ETMS (Photo credit: Wikipedia) Companies are always looking for competitive advantages — what can make them stand out against their competitors. Using data and analytics to drive customer experience improvements can be a long-haul competitive advantage — increasing conversions and repeat business.
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 12, 2014
    [Wikipedia] The Untapped Opportunities for B2B eCommerce
    Grainger branch 2915 Boardwalk Ann Arbor Michigan 48104-6765 (Photo credit: Wikipedia) The viability of consumer eCommerce is a no-brainer. What’s often forgotten is B2B (business to business) eCommerce, but sites like Amazon.com are starting to fill the gaps left by others. Manufacturers are selling directly to consumers.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 14, 2013
    [Wikipedia] 3-Point Checklist: Leverage Your Online Brand Presence To Boost The Bottom Line
    Grande Guide to Wikipedia. by Nick Bell | Tweet this. You spend time, money, and resources to develop your online brand presence. Not so great at managing it? Looking for ways to tie your hard work back to the bottom line? Check out this 3-Point Checklist for maximizing your online brand presence. Define rules for measurement and reporting.
  • SAZBEAN  |  WEDNESDAY, JANUARY 22, 2014
    [Wikipedia] Why Phone Calls Are Important to Email Marketing Metrics
    '(Photo credit: Wikipedia) The point of marketing is to get the sale. Marketing often crosses channels — people will see a tv ad, and then check out a website — or see something on Facebook and decide to stop into a store. The same is true of email marketing — it often drives phone calls.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 24, 2008
    [Wikipedia] Rensselaer Polytechnic Institute Tetherless World Constellation Launch Event - June 11, 2008
    “Washington, Wikipedia, and Web 3.0: Rensselaer and the Tetherless World Research Constellation are partnering with one of the most widely read technology blogs in the world, ReadWriteWeb , to help engage the entire Web community in this interactive event. The most popular questions will drive the discussion at the June 11 debate.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 1, 2013
    [Wikipedia] No, SEO still isn’t dead
    Photo credit: Wikipedia. am old enough to remember the Spanish dictator Francisco Franco. At the end of his life, there were endless reports of his courageous fight to remain alive. When, inevitably  he did pass away, Saturday Night Live aired a news story about Francisco Franco’s'”valiant fight to remain dead.” Not Google.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 17, 2012
    [Wikipedia] 9 Google Analytics metrics every marketer should know
    Photo credit: Wikipedia. The GPS for a website and any brand’s online effort is Google Analytics. If you have a website and don’t regularly review analytics, it’s the same as getting into a car to drive someplace without knowing where you’re going. Google made available sophisticated analytic software for free.
  • BIZNOLOGY  |  THURSDAY, JULY 5, 2012
    [Wikipedia] How Performance Marketing Accelerates B-to-B Prospecting
    Photo credit: Wikipedia. Every time you turn around, a new “performance marketing” opportunity turns up for B-to-B marketers.  What a treasure trove!  And on the face of it, a real boon, because you only pay when your prospect takes the action you’re looking for—the click, the download, the purchase, whatever.  Pay per lead. I doubt it. 
  • GREAT B2B MARKETING  |  TUESDAY, FEBRUARY 4, 2014
    [Wikipedia] Big Bang Marketing is Out – Agile is In
    By contrast, as Wikipedia describes agile development, it is based on adaptive planning, evolutionary development and delivery, a time-boxed iterative approach, and encourages rapid and flexible response to change. So 'I got the idea for a blog post from an uberflip.com interview with Jeremy Burton, chief marketing officer of EMC. 
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 26, 2014
    [Wikipedia] Getting ready for mobile customers, search, and business
    '(Photo credit: Wikipedia). The numbers are in. Mobile is frickin’ huge: Facebook COO Sheryl Sandberg recently told CNBC that in 2013 people spent more time on mobile than watching TV , the first time that’s ever happened. HSN (Home Shopping Network’s parent company) reported 59% growth in mobile sales. How huge? Again: ugh.
  • DIGITAL B2B MARKETING  |  THURSDAY, JULY 14, 2011
    [Wikipedia] Thought Leadership Marketing is an Oxymoron
    Here is the definition of thought leader provided by Wikipedia: “Thought leader is business jargon for an entity that is recognized for having innovative ideas.&#. Thought leadership is a common marketing topic, but unfortunately thought leadership is not a common outcome of marketing. Thought leadership is expansive. Company 2.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 21, 2012
    [Wikipedia] New Developments in B2B Loyalty Marketing
    Photo credit: Wikipedia. Business marketers have much to gain from retention marketing.  Business customers tend to be fewer and more valuable—meaning you can’t afford to lose even one.  But how do you keep your customers active and buying from you, versus the competition?  How do you prevent defection?  Incentive programs.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 16, 2013
    [Wikipedia] How to overcome the “I’m not an expert” fear
    ’ According to Wikipedia an expert is “ A person who has a comprehensive and authoritative knowledge of or skill in a particular area.”  By {grow} Community Member Sarah Santacroce. When I speak to my clients about the benefits of blogging, I often get a pair of big, frightened eyes looking at me. Reframing the discussion.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 7, 2014
    [Wikipedia] Getting back to marketing basics
    '(Photo credit: Wikipedia). In the rush to implement the latest social and digital marketing programs, many marketers appear to focus on the communication aspects of their initiatives, often without much thought about the underlying strategy. They cite increases in followers, likes and visits and celebrate their successes. 
  • BIZNOLOGY  |  TUESDAY, AUGUST 26, 2014
    [Wikipedia] The ALS Ice Bucket Challenge is the perfect meme
    According to Wikipedia , the Ice Bucket Challenge is an activity involving dumping a bucket of ice water on someone’s head to promote awareness of the disease amyotrophic lateral sclerosis (ALS) and encourage donations to research. The challenge has less to do with raising money — which it has done in space to the tune of $79.7
  • BUYEROLOGY  |  THURSDAY, APRIL 14, 2011
    [Wikipedia] The Future of Buyer Relationships
    Image via Wikipedia. This decade, we are beginning to see the continuing impact of the advent of the digital and social age and the robust evolution of the new buyer experience economy.    Our developing views of the buyer undergoing perhaps the most profound transformation in the last 100 years.  Reputation.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 17, 2014
    [Wikipedia] Hindsight 20/20 Series: 4. Your social business platform as a shopping mall
    'Boxing Day at Eaton Center (Photo credit: Wikipedia). Wikis: they showed the potential behind a more “social” model of authorship, and Wikipedia is still proof that the model can be very effective under ideal conditions. Most of them never enjoyed the sustained success of Wikipedia in the corporate world.
  • SAZBEAN  |  FRIDAY, AUGUST 19, 2011
    [Wikipedia] Digging in the Cache – OK Go
    Read more at Wikipedia. Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history. While OK Go, a band originally from Chicago, has been around since 1998, they are probably best known for their elaborately choreographed dance on treadmills for their song “Here It Goes Again&#.
  • BIZNOLOGY  |  FRIDAY, MAY 25, 2012
    [Wikipedia] 5 Tips to Get Your Online Marketing Ready for Swimsuit Season
    Photo credit: Wikipedia. What does summertime have to do with your waistline and your business? Well, if your business is at all seasonal, you’re gearing up for summer traffic peaks or slower demand as people go on holiday. What do I mean? Well, Well, read on to see 5 tips to get your business ready for swimsuit season. Accessorize.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 20, 2013
    [Wikipedia] Do we care if web content is “above the fold”?
    Photo credit: Wikipedia. When I started working at Page One Power as a fresh faced link builder, one of the first terms that caught my ear like a poor cast was the term “above the fold.” This would be the biggest story of the day that would be eye grabbing in hopes of selling more papers. Good question! The Fold Rush. Climbing Above the Fold.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 15, 2014
    [Wikipedia] Matching Marketing Technology to Business Strategy: A Starting Framework
    Wikipedia tells me that strategy maps are obsolete but I still find them useful. 'As you may know, I’m working with Scott Brinker of Chief Martech blog fame and Third Door Media on the MarTech marketing technology conference set for August 19-20 in Boston.* Bluff called. But I''ve always defined it on a case-by-case basis. So, where to begin?
  • BIZNOLOGY  |  FRIDAY, OCTOBER 12, 2012
    [Wikipedia] Being Honest About Digital Marketing
    Photo credit: Wikipedia. Over the course of my day I speak to quite a few people about Internet / digital marketing in one capacity or another. The discussions range from local to organic search to paid search to social media to display advertising to analytics and all stops in between or beyond. For the most part, it’s pointless.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 20, 2012
    [Wikipedia] The Biggest 2013 Digital Marketing Trend No One’s Talking About
    Photo credit: Wikipedia. As the year winds down, many of us have been highlighting the top trends for 2013. For some reason, while trends can be interesting at any time of year, when the end of the year is within hailing distance, we somehow ratchet up the trend analysis–that’s a trend you can count on every December. What is it?
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 8, 2014
    [Wikipedia] That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014
    If you search “e-mail” in Wikipedia, it redirects to the correct spelling: email. Big Data:   “A collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications” (Wikipedia). Ready? Here we go. Email, NOT e-mail.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 1, 2012
    [Wikipedia] New insights on the future of search, privacy and the inevitability of social media
    Are you going to be satisfied living a Wikipedia life or will you seek to lead life that is based on something that is true?” Last week I had the honor of attending a “B2B Marketing Huddle” in London organized by Kerry Bridge , Neville Hobson , and Simon Hughes. ”  How can any company block the social web today?”
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 7, 2013
    [Wikipedia] Marketing surveys are wrong
    Photo credit: Wikipedia. Yeah, I know it is a sensationalist headline. Sue me. am reacting to everyone constantly telling me that social media listening provides “wrong” information. They do. Every technique that purports to provide insights into markets has some kind of error in them because this isn’t an exact science.
  • DIGITAL B2B MARKETING  |  THURSDAY, JANUARY 19, 2012
    [Wikipedia] Google+ for SEO? Don’t Focus on Your Brand Page!
    According to Wikipedia, Ford has 164,000 employees. Google, Plus Your World was rolled out just over a week ago, and the online world has adopted the rallying call to get onto Google+ for the SEO benefits. Multiple articles point to brand pages as the solution. The problem is, Google+ Brand Pages are not the ticket to SEO success. Process.
  • BIZNOLOGY  |  FRIDAY, MARCH 1, 2013
    [Wikipedia] Is Social Media Security Out of Your Hands?
    Photo credit: Wikipedia. read an interesting article from the New York Times this week. It was about the problem of social media accounts being hacked and hijacked and something bad happening to a brand. Before Before we get started though. happened on it, really thinks this hurt the brand I suggest you reassess. But back to this NYT article.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 31, 2012
    [Wikipedia] B2B Marketing Myth-busting, Redux
    Photo credit: Wikipedia. It’s always a good to examine what beliefs we are operating under–if we have false beliefs that are not examined, then we continue to act on them. B2B marketing is no different–what are the myths that we might believe that are possibly guiding our actions in the wrong direction? Myth No. Myth No.
  • BIZNOLOGY  |  FRIDAY, JULY 13, 2012
    [Wikipedia] How To Generate Great Content For Content Marketing
    Photo credit: Wikipedia. Scared off by that blank white page you’re supposed to fill with content again and again and again? Don’t be. Generating content ideas is easier than you think if you follow a few basic ideas and work your way up from easier to more demanding – but rewarding! – techniques. Curation. Creation.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 20, 2011
    [Wikipedia] Christmas is a perfect time to create havoc online
    Image via Wikipedia. If you want to tar and feather your sworn enemy online using social media, now’s the perfect time to do it! Blog, tweet, and Facebook your slander or meritless accusaton; make a chastizing video, post it, promote it, and kick it to viral! Turn it up to 11! If Suckers! From now until some time in January.
  • BIZNOLOGY  |  THURSDAY, MARCH 15, 2012
    [Wikipedia] Use Lifetime Customer Value to Measure Social Media
    Image via Wikipedia. When businesses evaluate social media marketing initiatives, they want to know how many new customers social media will attract to their businesses. But, social media marketing is all about relationships. So perhaps evaluating an investment in social media marketing by looking at new customers is the wrong metric.
  • SAZBEAN  |  THURSDAY, MARCH 8, 2012
    [Wikipedia] 8 Marketing Experts Discuss Social Media Surprises & Planning for 2012
    Image via Wikipedia. am proud & humble to be among such rock stars. My surprise with mobile in 2011 wasn’t just that people were using their phones more often, we’ve known that for awhile, but that there was such an explosive growth in the use of smartphones and tablets. Industry Experts on Social Media. News & Notes
  • SAZBEAN  |  FRIDAY, JUNE 17, 2011
    [Wikipedia] Digging in the Cache – Diet Coke & Mentos
    MythBusters even did a show on what was causing the geyser effect and whether the stunts pulled off by EepyBird were possible: According to Wikipedia : When the candies come into contact with the liquid, a reaction causes the formation of foam at a rapid rate. This week: Diet Coke & Mentos! “Who cares?&# , you say? News & Note
  • BIZNOLOGY  |  THURSDAY, DECEMBER 26, 2013
    [Wikipedia] Black Friday 2013: which toy retailers topped the rank vs. frequency chart in SEM?
    '(Photo credit: Wikipedia). The Black Friday shopping weekend was an amazing opportunity to study the different search marketing strategies in play.  The Search Monitor decided to look closely at one interesting vertical – toy retailers – and two important search marketing metrics in that vertical: ad rank and ad frequency.
  • SAZBEAN  |  TUESDAY, JUNE 3, 2014
    [Wikipedia] Five Tactics to Build a Strong Brand Presence Online
    Photo credit: Wikipedia). 'The visual brand identity manual for Mobil Oil (developed by Chermayeff & Geismar), one of the first visual identities to integrate logotype, icon, alphabet, color palette, and station architecture to create a comprehensive consumer brand experience. Provide Real Value with Your Website. great site will have: .
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 15, 2014
    [Wikipedia] The Chasm of Expectations Between B2B Marketers and Buyers
    TED, Khan Academy, Wikipedia and more are fundamentally changing the expectations buyers have of the information, education and inspiration that is freely available. TED, Khan Academy, Wikipedia and more are fundamentally changing the expectations buyers have of the information, education and inspiration that is freely available.
  • VIEWPOINT  |  THURSDAY, JULY 21, 2011
    [Wikipedia] Outbound vs. Inbound: The Risk Management Issue in the Complex Sale
    Companies providing complex, high-investment solutions are facing a significant risk management issue in light of Sirius Decisions and others finding that B2B buyers are self-educating and moving through as much as 70% of the sales funnel before connecting with sales. SQLs and closed deals) at risk. Executive work styles and late adopters.
  • SAZBEAN  |  THURSDAY, MAY 16, 2013
    [Wikipedia] Google Wallet Makes It Easier than PayPal to Send Money
    'Google Wallet Logo (Photo credit: Wikipedia) So far Google Wallet has been on the sideline. Well, it just got the call from the coach to check into the game. Google is rolling out integration between Gmail and Wallet which means that getting and sending money may soon be as easy as sending an email. What do you think? percent fee tacked on.
  • WRITING ON THE WEB  |  FRIDAY, SEPTEMBER 16, 2011
    [Wikipedia] Edit Your Content: 12 Things NOT to Miss
    always link to a person’s name (to a page on the web where you can learn more about them), to a book, or to a Wikipedia definition when useful. Here’s a checklist for editing your blog content before you publish. She not only corrects errors, but evaluates for clarity and flow. Here’s what I look for: Language. Formatting.
  • BIZNOLOGY  |  TUESDAY, JUNE 19, 2012
    [Wikipedia] Adventures in Frictionless Sharing
    Well, according to Wikipedia , frictionless sharing describes the transparent sharing of resources using social media services. I have been exploring frictionless sharing for years in the form of auto-tweets, retweets, automatic cross-posting, and attention data. What What is it, you ask? Microsoft, and the #1 data-vacuum, Google.
  • SAVVY B2B MARKETING  |  THURSDAY, JANUARY 7, 2010
    [Wikipedia] When Viruses Really Make You Sick
    Wikipedia defines guerilla marketing as: “an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget…The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral.&#
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 8, 2014
    [Wikipedia] The organizational digital divide
    '(Photo credit: Wikipedia). As marketers we tend to focus attention on  early adopters and marvel at the promise of new technologies and the “next big thing”   We believe that the digital revolution has been won, and that with the right digital strategy and great execution, we will succeed.  Things should be going very well.
  • PAUL GILLIN  |  TUESDAY, SEPTEMBER 6, 2011
    [Wikipedia] The Trouble with Klout
    Both are sought-after speakers and the subject of extensive Wikipedia articles. Estimating influence is a delicate balance of art and science. People are drawn to quantitative methods because scores are easy to understand. The downside of reducing influence to a number, though, is oversimplification. The more I look at it, the less I like it.
  • BUYEROLOGY  |  MONDAY, JANUARY 30, 2012
    [Wikipedia] Predictive Buyer Modeling Is Changing the Future of B2B
    Image via Wikipedia. would not be surprised today if a group of B2B executives said they were using fortune tellers to peer into a crystal ball to make predictions about the future.  The fast pace of change makes the crystal ball of how buyers will behave in the future enveloped in a hazy fog.  Emphasis on modeling buyer behavior.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 31, 2014
    [Wikipedia] Why Brands Need To Act Like Publishers
    Photo Source: Wikipedia. 'I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? This is a huge question on the minds of many marketing leaders and practitioners alike. So here are some excerpts of my views on why brands need to think and act like publishers. Why Content Marketing? of banners are ignored.
  • BIZNOLOGY  |  TUESDAY, JUNE 7, 2011
    [Wikipedia] Can Congressman Weiner teach us about social media?
    Image via Wikipedia. Many readers of this blog hail from outside the U.S., and you might be (blessedly) unaware of the controversy surrounding long-time Congressman Anthony Weiner, who has been caught sending lewd photos of himself on Twitter and other digital means to women who are not his wife. And he does have a wife.)
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