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  • SAVVY B2B MARKETING  |  TUESDAY, JANUARY 12, 2010
    [Wikipedia] Every B2B Company Can't Be a Thought Leader -- But That's Okay
    Yesterday's guest post by Billy Mitchell was timely, as I've been thinking a lot lately about the concept of thought leadership. By definition, every company can't be a thought leader. And that's okay. As long as you're able to satisfy your prospects' needs, you don't need to develop groundbreaking concepts. Get Customers.
  • CHRIS KOCH  |  FRIDAY, MAY 6, 2011
    [Wikipedia] How to measure influence in social media marketing
    Image via Wikipedia. Measuring influence is the new obsession in the social media world—adding another layer of anxiety to the dark cloud of existential dread that is marketing ROI. Social media present us as individuals seeking status within a community, which is something that humans have been working at since our days as monkeys.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 2, 2013
    [Wikipedia] Why Is Website Search So Hard To Do Well?
    Photo credit: Wikipedia. I’m starting to see a lot more companies working on improving their website search. It’s always made sense to me, but for some reason, most companies haven’t focused on it. So, if you have a site search engine that your customers are disappointed in, why might that be happening?
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 29, 2012
    [Wikipedia] Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?
    Wikipedia. Audience’s Interests, Needs, and Wants?" alt=" Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?" />. Audience’s Interests, Needs, and Wants?" width="210" height="139" /> Content marketing is all about quality content that grabs the attention of your ideal prospects and clients. They won’t stay.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 26, 2013
    [Wikipedia] Black Friday 2013: which toy retailers topped the rank vs. frequency chart in SEM?
    (Photo credit: Wikipedia). The Black Friday shopping weekend was an amazing opportunity to study the different search marketing strategies in play.  The Search Monitor decided to look closely at one interesting vertical – toy retailers – and two important search marketing metrics in that vertical: ad rank and ad frequency.
  • SAZBEAN  |  MONDAY, OCTOBER 21, 2013
    [Wikipedia] 4 Ways Entrepreneurs Can Amplify Content on LinkedIn
    LinkedIn (Photo credit: Wikipedia) LinkedIn launched in 2003 as the social network of choice for professionals, and as a landmark of sorts for those who wanted an online space for their resume. million groups, look for new jobs and get news about their areas of interest. Content Social Media Strategy
  • BIZNOLOGY  |  MONDAY, JANUARY 27, 2014
    [Wikipedia] 11 reasons SEO is a science; 14 reasons it’s an art
    Photo credit: Wikipedia. If your brand has a website, more people are likely to come to it from search engines than anyplace else according to  Forrester. That Is SEO a science or an art? Science is facts or truths systematically arranged showing the operation of general laws. Art is the conscious use of skill and creative imagination.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 31, 2013
    [Wikipedia] Redefining Success as Social
    Photo credit: Wikipedia. How important is it to one’s career to be involved in social networks and to keep a high profile?  For brands, it is key and there are metrics to prove it.  But the impact on individuals and their careers, while discussed a great deal,  has been much less measured.  Performance management has also gone social. 
  • BIZNOLOGY  |  TUESDAY, DECEMBER 31, 2013
    [Wikipedia] Are you a social media polymath?
    Photo credit: Wikipedia. Are you a one-trick pony? Are all of your conversations meta, meaning do you only discuss social media and social networks, the platforms and vehicles, rather than about content, narrative, story, experiences, expertise, and insight. Maybe Maybe you’re a polymath. Are you still? What are your hobbies?
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 9, 2013
    [Wikipedia] Do best practices really exist in the realm of Social Business?
    Seal of Good Practice as it appeared in 1958 (Photo credit: Wikipedia). According to Wikipedia, a best practice is supposed to be “a method or technique that has consistently shown results superior to those achieved with other means, and that is used as a benchmark.”
  • BIZNOLOGY  |  FRIDAY, AUGUST 17, 2012
    [Wikipedia] Do you have enough pages in the search index?
    Photo credit: Wikipedia. In some ways, you  never have enough pages in the search index, because every extra page that sneaks in there is a lottery ticket in the search sweepstakes–you’ve got to be in it to win it. So, the more pages you have in the search index, the more chances you have to be found. million pages on Google.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 10, 2012
    [Wikipedia] Check Your Site for 404 Errors Regularly
    Photo credit: Wikipedia. The most important indicator of a good business website is one that provides visitors with a good user experience. Users want to be able to quickly click through your website to find what they are looking for. The most common cause of 404 errors is when a business website is being revamped or redesigned.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 21, 2012
    [Wikipedia] New Developments in B2B Loyalty Marketing
    Photo credit: Wikipedia. Business marketers have much to gain from retention marketing.  Business customers tend to be fewer and more valuable—meaning you can’t afford to lose even one.  But how do you keep your customers active and buying from you, versus the competition?  How do you prevent defection?  Incentive programs.
  • DIGITAL B2B MARKETING  |  TUESDAY, DECEMBER 4, 2012
    [Wikipedia] 3 Ways To Use the Value of a Like or Follow
    Image by Lily15 (Hungarian Wikipedia) CC-BY-SA-3.0 Dan Zarella and Hubspot gave the “what is your social media audience worth” pot a good stir last week. It doesn’t matter if you like Hubspot’s formula or not (at least not for this article). Then what? via Wikimedia Commons.
  • BIZNOLOGY  |  THURSDAY, APRIL 26, 2012
    [Wikipedia] Perform a Link Audit to Monitor Link Building Efforts
    Photo credit: Wikipedia. Link building is a huge part of an SEO campaign. Inbound links to a website convey trust and the search engines take that into consideration as part of their ranking algorithm. link audit is best done manually. The first step to conducting a link audit is to use a tool like Link Diagnosis.
  • SAZBEAN  |  WEDNESDAY, MAY 22, 2013
    [Wikipedia] When Corporate “Policies” Get In The Way of Passionate Customers
    Deutsch: Ein Glas Nutella-Nussnougatcreme (Photo credit: Wikipedia) Every brand and company hopes to have customers so passionate that they want to celebrate their love with a special day.  Or do they? When a company’s policies of protecting the brand get in the way of such enthusiasm, what is the cost? What do you think?
  • BIZNOLOGY  |  THURSDAY, JULY 5, 2012
    [Wikipedia] How Performance Marketing Accelerates B-to-B Prospecting
    Photo credit: Wikipedia. Every time you turn around, a new “performance marketing” opportunity turns up for B-to-B marketers.  What a treasure trove!  And on the face of it, a real boon, because you only pay when your prospect takes the action you’re looking for—the click, the download, the purchase, whatever.  Pay per lead.
  • BIZNOLOGY  |  MONDAY, MAY 7, 2012
    [Wikipedia] How to clean up a cluttered website? Content analytics is the answer
    Panda (Photo credit: Wikipedia). Post Panda (Google’s one-year-old revolutionary search ranking algorithm that has upended old-style SEO), optimizing individual pages is more difficult and less effective than it was before Panda. Google now pays more attention to overall site cleanliness and architecture. You do the keyword research.
  • HUBSPOT  |  WEDNESDAY, AUGUST 31, 2011
    [Wikipedia] 13 Mind-Bending Social Media Marketing Statistics
    Every day, 2,300 new Wikipedia articles are created, adding to its 17 million articles, with contributions from 91,000 active contributors. Many of us know that social media marketing is an important part of a solid inbound marketing strategy. This post is for them -- and you. 13 Mind-Bending Social Media Marketing Statistics. 1.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 7, 2013
    [Wikipedia] Marketing surveys are wrong
    Photo credit: Wikipedia. Yeah, I know it is a sensationalist headline. Sue me. I am reacting to everyone constantly telling me that social media listening provides “wrong” information. They do. Every technique that purports to provide insights into markets has some kind of error in them because this isn’t an exact science.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 9, 2012
    [Wikipedia] Is social media marketing growing up?
    Image via Wikipedia. I’ve spent years listening to clients who want me to help them with social media. And, across brand after brand, time after time, Id try to ask them about what their marketing strategy was, so I could tell them how social can fit in. It’s not to say that every client was clueless about marketing strategy.
  • SAZBEAN  |  THURSDAY, FEBRUARY 13, 2014
    [Wikipedia] Data-Driven Customer Experience as a Competitive Advantage
    ETMS (Photo credit: Wikipedia) Companies are always looking for competitive advantages — what can make them stand out against their competitors. Using data and analytics to drive customer experience improvements can be a long-haul competitive advantage — increasing conversions and repeat business.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 11, 2012
    [Wikipedia] Join The 1% And Become A Content Creator
    Wikipedia defines this as the 1% rule of internet culture or the 1-9-90 principle. How does a company move from becoming a promoter of their stuff to a provider of business insights? How do brand become publishers without hiring entire newsrooms full of journalists? As Marcus  Sheridan (aka @ TheSalesLion ) suggests: “They ask.
  • BIZNOLOGY  |  MONDAY, JULY 18, 2011
    [Wikipedia] The infancy of social technologies
    Image via Wikipedia. Taking a step back, it becomes clear that we came a long way since the days where Wikipedia sounded like a misplaced hippie idea transplanted from the 60s. by Aaron Kim. Google+ is just the latest addition to the mix, introducing some interesting ideas to a space that seemed to be quite mature already.
  • BIZNOLOGY  |  TUESDAY, JUNE 19, 2012
    [Wikipedia] Adventures in Frictionless Sharing
    Well, according to Wikipedia , frictionless sharing describes the transparent sharing of resources using social media services. I have been exploring frictionless sharing for years in the form of auto-tweets, retweets, automatic cross-posting, and attention data. What What is it, you ask? Microsoft, and the #1 data-vacuum, Google.
  • BUYEROLOGY  |  MONDAY, JANUARY 30, 2012
    [Wikipedia] Predictive Buyer Modeling Is Changing the Future of B2B
    Image via Wikipedia. would not be surprised today if a group of B2B executives said they were using fortune tellers to peer into a crystal ball to make predictions about the future.  The ability to make decisions based on predictions is becoming an essential attribute for B2B executives.  Emphasis on modeling buyer behavior. Related articles.
  • BUYEROLOGY  |  THURSDAY, APRIL 14, 2011
    [Wikipedia] The Future of Buyer Relationships
    Image via Wikipedia. This decade, we are beginning to see the continuing impact of the advent of the digital and social age and the robust evolution of the new buyer experience economy.    Our developing views of the buyer undergoing perhaps the most profound transformation in the last 100 years.  Reputation.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 28, 2013
    [Wikipedia] Re-Inventing Organizations: Taking “Mad Men” into the 21st Century
    Photo credit: Wikipedia. We live in a business environment characterized by network driven ecosystems, 24/7 access to global communications and the ability to access and analyze vast amounts of information.  We carry more computer power on our smart phones than the early IBM mainframe computers.  Redefine the role of managemen t. 
  • SAZBEAN  |  TUESDAY, JUNE 3, 2014
    [Wikipedia] Five Tactics to Build a Strong Brand Presence Online
    Photo credit: Wikipedia). The visual brand identity manual for Mobil Oil (developed by Chermayeff & Geismar), one of the first visual identities to integrate logotype, icon, alphabet, color palette, and station architecture to create a comprehensive consumer brand experience. Provide Real Value with Your Website. great site will have: .
  • SAZBEAN  |  FRIDAY, SEPTEMBER 13, 2013
    [Wikipedia] Worst Marketing Mistake: Features Instead of Benefits
    Photo credit: Wikipedia) We’ve all seen the product page with a bullet list of features that scrolls and scrolls. English: One of the pavilions of the fruits and vegetables sector in the Rungis International Market, France. Français : Un des pavillons du secteur des fruits et légumes du marché international de Rungis, en France.
  • SAZBEAN  |  WEDNESDAY, AUGUST 7, 2013
    [Wikipedia] Your Website is Your Online Business Card
    Business card origami (and kirigami) (Photo credit: Wikipedia) When you attend business networking events or conferences, you always bring plenty of business cards to hand out, right? Well, what about your online business card? Searching for a company’s website or the name of a person is a very common part of the purchase process.
  • BIZNOLOGY  |  TUESDAY, JANUARY 13, 2015
    [Wikipedia] You’re doing a terrible job with search and social
    So, it’s time to evolve your own personal Encyclopaedia Britannica into your own personal Wikipedia.  It might not turn your second-tier site into a top-tier overnight but it’ll surely be the kind of revision that will fuel your online commitment for at least the next 18-months to two years, as far a Google goes. Want some proof?
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 23, 2013
    [Wikipedia] New developments in B2B marketing list acquisition
    Photo credit: Wikipedia. To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets.  Marketers can find just about every target company, title and job function they need from traditional list suppliers. Let’s look at what’s new in B2B lists these days.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 10, 2010
    [Wikipedia] Mapping Content to the Sales Funnel AND Buyer types
    Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. will self confess that I have ignored this one for a while. would love to know.
  • BIZNOLOGY  |  THURSDAY, APRIL 4, 2013
    [Wikipedia] Integrating Awareness and Demand Generation Marketing
    Photo credit: Wikipedia. Last month, I explained how I help executives descend a common learning curve, to get them to buy into outside-in marketing. Most executives from traditional marketing backgrounds build branding campaigns and drive eyeballs to them through advertising. The Awareness Site. In short, we were getting there.
  • BIZNOLOGY  |  THURSDAY, JUNE 28, 2012
    [Wikipedia] How can you pick the right social media tool for your situation?
    Photo credit: Wikipedia. The other day, I posted about choosing the right social media listening tool for the right job. usually don’t post again so quickly on the same subject, but I got so many questions that I thought I needed to. Technology only takes you so far before you need to invest in people that know how to analyze the data.
  • SAZBEAN  |  FRIDAY, JUNE 17, 2011
    [Wikipedia] Digging in the Cache – Diet Coke & Mentos
    MythBusters even did a show on what was causing the geyser effect and whether the stunts pulled off by EepyBird were possible: According to Wikipedia : When the candies come into contact with the liquid, a reaction causes the formation of foam at a rapid rate. This week: Diet Coke & Mentos! “Who cares?&# , you say? News & Note
  • MEASURABLE MARKETING  |  THURSDAY, JANUARY 19, 2012
    [Wikipedia] SOPA: The Rise of a New Internet Era?
    What's more, any site that relies heavily on user-generated content will be at some form of risk, which includes Wikipedia, YouTube, Twitter. However, a wave of further blackouts has been predicted and Wikipedia, for one, has announced that "We're not done yet.". For journalists, bloggers and techies. alike, this week has passed in a.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 1, 2013
    [Wikipedia] No, SEO still isn’t dead
    Photo credit: Wikipedia. I am old enough to remember the Spanish dictator Francisco Franco. At the end of his life, there were endless reports of his courageous fight to remain alive. When, inevitably  he did pass away, Saturday Night Live aired a news story about Francisco Franco’s'”valiant fight to remain dead.”
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 17, 2012
    [Wikipedia] 3 Steps To A Customer-Driven Marketing Plan
    Wikipedia). Is your marketing strategy driven by what you have to sell or the market needs you best fulfill? If there’s one theme that weaves through most of my content, it’s that successful marketing together it’s a relentless focus on the customer. And the biggest marketing mistake you can make is to just focus on what you have to sell.
  • FEARLESS COMPETITOR  |  SATURDAY, FEBRUARY 25, 2012
    [Wikipedia] Sorry, I’m Not THAT Jeff Ogden | I’m the marketing strategist instead
    Source: Wikipedia). Jeff Ogden  (born February 22, 1975 in  Snohomish, Washington ) is a former  American football  player who played  wide receiver  (American football) for the  Dallas Cowboys , the  Miami Dolphins  and the  Baltimore Ravens. He retired following the  2002 season. He caught his only touchdown reception in 2001.
  • BUYEROLOGY  |  SUNDAY, FEBRUARY 12, 2012
    [Wikipedia] As The World Churns For CMO’s
    Image via Wikipedia. The good news is that CMO tenure continues to rise.  Spencer Stuart, the executive search consulting firm, in their study released early last year reported that average tenure rose to 42 months.  Up from 35 months two years ago and up from 27 months in 2007.  The CMO role is first and foremost is one of leadership. 
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 8, 2012
    [Wikipedia] Why you should consider centralizing your search keyword lists
    Photo credit: Wikipedia. Last month, I wrote about 2 challenges to keyword collaboration. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Without keyword collaboration, your digital assets will compete for the limited time and attention of your audience. IBM sponsors the event.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 20, 2011
    [Wikipedia] Christmas is a perfect time to create havoc online
    Image via Wikipedia. If you want to tar and feather your sworn enemy online using social media, now’s the perfect time to do it! Blog, tweet, and Facebook your slander or meritless accusaton; make a chastizing video, post it, promote it, and kick it to viral! Turn it up to 11! If Suckers! From now until some time in January.
  • PWB MARKETING BLOG  |  FRIDAY, JANUARY 7, 2011
    [Wikipedia] Three Reasons to Love QR Codes
    According to Wikipedia: A QR Code is a two-dimensional code, readable by QR scanners, mobile phones with a camera, and smartphones that came into being in 1994. QR codes have great potential for savvy marketers. The technology has been used in Asia for a number of years and is beginning to gain traction in the U.S. It’s smart and easy.
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 4, 2011
    [Wikipedia] The Sociology of Social Media: TED TV Talks
    Jimmy Wales on the birth of Wikipedia : It’s hard to remember a world without Wikipedia , but a decade ago the site was just getting its start. Having fun while learning has become my idea of a really good time. Forget drugs, booze and rock and roll. Unbelievable, non ? It combines education with entertainment. Digg this!
  • BUYEROLOGY  |  WEDNESDAY, FEBRUARY 22, 2012
    [Wikipedia] Revenue Growth by Choice and The Buyer Orbit
    Image via Wikipedia. This is part 2 of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers. . Growth is getting harder and harder to come by.  Buyer behaviors are shifting yet we know only a fraction about this shift.  Decide. 
  • BIZNOLOGY  |  THURSDAY, DECEMBER 20, 2012
    [Wikipedia] The Biggest 2013 Digital Marketing Trend No One’s Talking About
    Photo credit: Wikipedia. As the year winds down, many of us have been highlighting the top trends for 2013. For some reason, while trends can be interesting at any time of year, when the end of the year is within hailing distance, we somehow ratchet up the trend analysis–that’s a trend you can count on every December. What is it?
  • MARKETING GENIUS BLOG  |  MONDAY, FEBRUARY 1, 2010
    [Wikipedia] Monday Marketing Term: Lead Scoring
    According to Wikipedia it’s the “method of assigning points to each prospect you come across. Put simply, lead scoring is a lead qualification process that helps you “qualify” or rank leads according to their level of buying interest. Lead Score with Marketing Automation. Explicit information is the “fit” of the prospect to your product.
  • GREAT B2B MARKETING  |  TUESDAY, FEBRUARY 4, 2014
    [Wikipedia] Big Bang Marketing is Out – Agile is In
    By contrast, as Wikipedia describes agile development, it is based on adaptive planning, evolutionary development and delivery, a time-boxed iterative approach, and encourages rapid and flexible response to change. So I got the idea for a blog post from an uberflip.com interview with Jeremy Burton, chief marketing officer of EMC. 
  • SAZBEAN  |  TUESDAY, MAY 21, 2013
    [Wikipedia] Marketers’ Top Questions on Social Media
    – 90% What are the best ways to engage my audience with social media? – 88% How do I measure the return on my social media investment? – 87% What are the best social management tools? – 84% How do I create a social strategy? Also, what works for one company, may not work for another, but sharing can lead to new ideas.
  • BIZNOLOGY  |  FRIDAY, MARCH 1, 2013
    [Wikipedia] Is Social Media Security Out of Your Hands?
    Photo credit: Wikipedia. read an interesting article from the New York Times this week. It was about the problem of social media accounts being hacked and hijacked and something bad happening to a brand. Before Before we get started though. happened on it, really thinks this hurt the brand I suggest you reassess. But back to this NYT article.
  • BIZNOLOGY  |  WEDNESDAY, MAY 29, 2013
    [Wikipedia] 5 Essential Functions for Every B2B Website
    Photo credit: Wikipedia. “If you don’t have a website, you don’t have a business.”   By now, this maxim is well understood–and it is just as true for B2B businesses as for B2C ones, if not more so.  But what kind of functionality does your B2B website really need?  Here are five must-haves for every B2B website. . Community.
  • BIZNOLOGY  |  MONDAY, APRIL 7, 2014
    [Wikipedia] Social business: enterprise knowledge goes retail
    (Photo credit: Wikipedia). The Internet, with the likes of Google and Wikipedia, had a similar impact on the concept of knowledge. Outside our workplace, we became accustomed to easy access to information. You can even learn how to improve your breaststroke swimming technique or how to cook a lobster by watching a few videos online.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 8, 2011
    [Wikipedia] Weiner shows it's easy to screw up in social media
    Image via Wikipedia. And, no matter how much of an advocate you are of social media, the undeniable truth is that it is most definitely easier to make such a faux pax in social media than in other ways. There are several reasons why that's true. Social Media Marketing Anthony Weiner Facebook Social media Twitter Weiner
  • BIZNOLOGY  |  MONDAY, MARCH 7, 2011
    [Wikipedia] Site search: Too many results and not enough
    Image via Wikipedia. I've been working with several clients recently in an area that gets very little love, yet is critical for your Web site: Your own site's search function. We love to talk about Google and search engine optimization, but most of us spend almost no time optimizing our own site search.
  • HUBSPOT  |  THURSDAY, MARCH 5, 2015
    [Wikipedia] Why Journalists Are Outranking Marketers in Search (And How We Can Compete)
    On balance, marketers compete most strongly in tactical and strategic content while facing stiffer competition in informational (Wikipedia) and newsworthy (publications) content. In the shifting sands of SEO, there’s one constant: It’s much better to top the SERPs than it is to rank on page two. How much better? Nearly 800% better.
  • SMALL MANUFACTURER BLOG  |  WEDNESDAY, OCTOBER 17, 2012
    [Wikipedia] For Freelancers / Consultants: Under What Name Should You Do Business?
    Bonus points if you have a Wikipedia page.). 2. I like to joke that I’m semi-famous online, but in real life I’m known as “James’ mom.” ” James is my 15-year old son and also my tech support dude. She’s James’ mom!” ” Another woman stopped me and said, “Oh! Great kid!”
  • SAZBEAN  |  FRIDAY, JANUARY 24, 2014
    [Wikipedia] Connecting Content to Your Audience
    Photo credit: Wikipedia) We all want our target audience to consume the content we create — why else would we create it? John Donne, one of the most famous Metaphysical Poets. People consume content that resonates with their needs and wants. They like companies that provide solutions to their problems. Content Marketing Social Media
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 19, 2012
    [Wikipedia] Social software adoption: Riding the hype curve
    Technologists working with innovation are very familiar with Gartner’s hype cycle framework and its most known artifact, the hype curve: Gartner Research’s Hype Cycle diagram (Photo credit: Wikipedia). Photo credit: the_exploratorium. And when will such claims pay off, if at all? ″ years. Michael E.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 10, 2010
    [Wikipedia] Mapping Content to the Sales Funnel AND Buyer types
    Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. will self confess that I have ignored this one for a while. would love to know.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Wikipedia] Negative SEO: Does It Really Exist?
    After all, if that were the case, sites such as Wikipedia, which are scraped, cloned and linked to by an awful lot of low-quality, unrelated sites, would not rank well. Author: Joe Cox The term ‘negative SEO’ has been thrown around with increasing frequency over the last few months. Scary right? But, do these tactics actually work?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 15, 2014
    [Wikipedia] The Chasm of Expectations Between B2B Marketers and Buyers
    TED, Khan Academy, Wikipedia and more are fundamentally changing the expectations buyers have of the information, education and inspiration that is freely available. TED, Khan Academy, Wikipedia and more are fundamentally changing the expectations buyers have of the information, education and inspiration that is freely available.
  • BIZNOLOGY  |  THURSDAY, MARCH 22, 2012
    [Wikipedia] Additional On Site SEO Factors to Consider
    (Photo credit: Wikipedia). Search engine optimization is a complex process that is ongoing. As a business changes, its industry changes, and its competitive environment online changes, an SEO campaign needs to be updated along with it. The URL shouldn’t be thought of as only the link. Internal Links. Image Tags. Image File Names.
  • BUYEROLOGY  |  THURSDAY, MAY 5, 2011
    [Wikipedia] Turn B2B Buying Into a Social Experience
    Image via Wikipedia. B2B marketing and sales has lived in a neat framework centered on the purchase transaction.    In some industries and marketplaces, this purchase transaction has been fairly straight forward.    That is, until now.  What is going on today is B2B buyers are expecting more social experiences. 
  • BIZNOLOGY  |  FRIDAY, OCTOBER 12, 2012
    [Wikipedia] Being Honest About Digital Marketing
    Photo credit: Wikipedia. Over the course of my day I speak to quite a few people about Internet / digital marketing in one capacity or another. The discussions range from local to organic search to paid search to social media to display advertising to analytics and all stops in between or beyond. For the most part, it’s pointless.
  • BIZNOLOGY  |  THURSDAY, MAY 10, 2012
    [Wikipedia] Baffled by Content Marketing? Start with the Basics!
    Photo credit: Wikipedia. The concern we hear most frequently from clients just getting started with content marketing is some variation on “What the heck am I going to write about?” ” So let’s start off talking about what kind of content you can and should be generating. Is This Interesting To My Audience? Next Steps.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 31, 2014
    [Wikipedia] Why Brands Need To Act Like Publishers
    Photo Source: Wikipedia. I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? This is a huge question on the minds of many marketing leaders and practitioners alike. So here are some excerpts of my views on why brands need to think and act like publishers. Why Content Marketing? 99.9% of banners are ignored.
  • BIZNOLOGY  |  TUESDAY, JANUARY 17, 2012
    [Wikipedia] Being Pretty Isn’t Enough for Social Media Marketing
    Image via Wikipedia. always tell clients that it is no longer enough to be beautiful when it comes to marketing online. The Internet has become more like an Oscar after-party than it is like the airport Ramada. Online, you’re never the lone beauty in the hotel lounge. Online, you’re surrounded by equal or greater beauties.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 1, 2012
    [Wikipedia] New insights on the future of search, privacy and the inevitability of social media
    Are you going to be satisfied living a Wikipedia life or will you seek to lead life that is based on something that is true?” Last week I had the honor of attending a “B2B Marketing Huddle” in London organized by Kerry Bridge , Neville Hobson , and Simon Hughes. ”  How can any company block the social web today?”
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 20, 2011
    [Wikipedia] How NOT to pitch a blogger
    Image via Wikipedia. Tweet This Post. Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers.  In great measure, these fears exist because of the horror stories that have resulted from wrong-headed approaches. It is sort of like dating.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 23, 2012
    [Wikipedia] Social media is a physical extension of your brain
    So, next time you think Twitter, Facebook, Pinterest, Google+, reddit, StumbleUpon, Instagram, and Wikipedia are stupid wastes of your time, consider again: they may well be the most profound. Photo credit: Intersection Consulting). According to science, we’ve already evolved to where our brains are not our own. Dr. Stephen M.
  • ENGAGE  |  WEDNESDAY, JUNE 22, 2011
    [Wikipedia] How to Starve Ideas to Death
    My friend Wikipedia explains: The article describes a situation in which multiple individuals, acting independently, and solely and rationally consulting their own self-interest, will ultimately deplete a shared limited resource even when it is clear that it is not in anyone’s long-term interest for this to happen. Everyone is smiling.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MAY 3, 2013
    [Wikipedia] Provenir Adds Social Listening to Customer Decisions: Another Customer Data Platform
    The system is usually sold on a Software-as-a-Service (SaaS) basis, but on-premise licenses are also available. * For extra credit, compare and contrast Provenir’s primary Web site with the site for their listening division. ** Defined in Wikipedia as “mathematical structures used to model pairwise relations between objects”.
  • WEBBIQUITY  |  TUESDAY, APRIL 14, 2015
    [Wikipedia] 10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO
    As noted here last week , ranking highly in search requires writing great content, making smart use  of Google Webmaster Tools, and building or earning high-authority backlinks. Image credit: Small Business Ideas Blog. But there’s more involved in generating high, and highly relevant, organic search traffic. SEO Keyword Guides and Tools.
  • BIZNOLOGY  |  THURSDAY, MAY 17, 2012
    [Wikipedia] The Eight Wastes and Internal Social Business Platforms
    Photo credit: Wikipedia. Our current toolset – email, phone, meetings, SharePoint and intranet – is more than enough for our needs. We don’t need yet another tool to make our work life even more complex. Then, production systems frameworks like Lean could be used to better identifies where improvements are needed. If Motion.
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 25, 2010
    [Wikipedia] 3 Fantastic B2B Marketing Videos and Why They’re Successful
    We’re the 2nd search result for ‘inbound marketing’ behind Wikipedia.&# “ Thank an Engineer &# by Texas Instruments Coinciding with the launch of this video, Texas Instruments held a video idea contest in which people submitted ideas for the next videos to the TI community site. Build brand loyalty.
  • BIZNOLOGY  |  THURSDAY, JULY 25, 2013
    [Wikipedia] How to Create a B2B Content Audit
    Photo credit: Wikipedia. In the B2B marketing world, content is used primarily to 1. Attract new prospects, and 2. Develop the relationship over time until the prospect is ready to see a salesperson, a process known as lead nurturing.  Here’s a 3-step process for conducting a B2B content audit. 1. Articles. Blog entries. Case studies. Videos.
  • LEAD VIEWS  |  WEDNESDAY, APRIL 27, 2011
    [Wikipedia] 4 Proven Ways For Generating Business Leads On LinkedIn
    where it found that, of all the social networking sites, LinkedIn along with Wikipedia was the most effective in sending leads or enterprise visitors to B2B company websites. The growth of social media coincides with the emergence of a more informed, involved and evolved buyer. You can find the detailed report here – [link].
  • BIZNOLOGY  |  MONDAY, JANUARY 14, 2013
    [Wikipedia] 21 stats show CMOs leap before they look at ROI
    Photo credit: Wikipedia. The average tenure of a CMO has increased from 23.6 to 43 months since 2004 according to Spencer Stuart. That’s good news. Perhaps, companies are finally appreciating the business impact a CMO has. Does longer tenure put more or less pressure on CMOs? How are CMOs doing? source: Bazaarvoice ). source: AdAge ).
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Wikipedia] What makes an effective knowledge worker? (Gurteen Knowledge)
    Books Amazon.com Books Wikipedia Collegiate Dictionary Collegiate Thesaurus Daypop Google Google Images Gurteen Hotbot HyperDictionary Translate to French Translate to German Translate to Italian Translate to Portuguese Translate to Spanish Yahoo. The Gurteen Knowledge Website. Altavista Amazon.co.uk Weblog Entry. Posted By David Gurteen.
  • BIZNOLOGY  |  MONDAY, MAY 14, 2012
    [Wikipedia] 5 reasons it’s not too late for Avon to join Social Media’s party
    Photo credit: Wikipedia. The Wall Street Journal, in a recent article, Avon Is Late to Social Media’s Party , says sales for cosmetic products have steadily moved online to sites like Sephora.com , Beauty.com and Drugstore.com. This This has contributed to a -75% decline in operating profit for Avon and their 5.8 million reps.
  • SAZBEAN  |  THURSDAY, MARCH 8, 2012
    [Wikipedia] 8 Marketing Experts Discuss Social Media Surprises & Planning for 2012
    Image via Wikipedia. I am proud & humble to be among such rock stars. My surprise with mobile in 2011 wasn’t just that people were using their phones more often, we’ve known that for awhile, but that there was such an explosive growth in the use of smartphones and tablets. Industry Experts on Social Media. News & Notes
  • BIZNOLOGY  |  THURSDAY, JUNE 21, 2012
    [Wikipedia] The right social media listening tools for the right jobs
    Photo credit: Wikipedia. But I know that not everyone will spend the money to get their social media listening to be  as accurate as Converseon can do it. know that many of you want to use something free, such as Hootsuite. (I see you out there.) And you  can use a free tool to do social media listening–it’s not against the law.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 15, 2014
    [Wikipedia] Matching Marketing Technology to Business Strategy: A Starting Framework
    Wikipedia tells me that strategy maps are obsolete but I still find them useful. As you may know, I’m working with Scott Brinker of Chief Martech blog fame and Third Door Media on the MarTech marketing technology conference set for August 19-20 in Boston.* Bluff called. So, where to begin? crickets] I think the answer is no, for two reasons.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 17, 2013
    [Wikipedia] 10 Common Sense Ideas To Raise Your Klout Score
    So Klout updated the algorithm to include wikipedia mentions (a quantifiable measure of offline influence). In the last week, 4 people have asked me this exact same question: What is Klout ?  Must be a New Year resolution or something. Sorry. None of that here. also am aware that many people hate Klout. here we go… What is Klout?
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 24, 2012
    [Wikipedia] Higher Education Faculty Continue to Use Social Media
    Photo credit: Wikipedia. Some of you know that I’ve worked with Pearson and Babson Research Group the last couple of years on a very interesting survey of higher education faculty and their use of social media, divided into three kinds of usage: personal, professional, and teaching. Age matters. Barriers are dropping.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 19, 2013
    [Wikipedia] Are Marketers Considering Learning Styles?
    Photo credit: Wikipedia). Educators are constantly talking about learning styles. Some people are auditory. Others are kinesthetic. As a marketer, are you thinking about the learning style of your audience? thought about this recently when I was looking for a quiet place. “Why would that matter?” ” you might ask.
  • DIGITAL BODY LANGUAGE  |  THURSDAY, JULY 9, 2009
    [Wikipedia] A Logo is Not a Brand: B2B Marketing and Social Media
    Wikipedia defines “brand” as “A brand is a collection of experiences and associations connected with a service, a person or any other entity.” I’ve been part of the Online Marketing Summit (OMS) tour this summer, and it has given me a great chance to interact with a lot of marketers about the challenges they are facing. More stable?
  • CONTENT MARKETING TODAY  |  WEDNESDAY, OCTOBER 10, 2012
    [Wikipedia] Why Your Blog Should be Your Top Social Media Tool
    And that sounds an awful lot like social media in a definition that I saved and have embraced from Wikipedia several years ago: Social media  is information content created by people using highly accessible and scalable publishing technologies. We often talk about the need to develop a content marketing mindset. That’s 4 for the price of one. 
  • CHRIS KOCH  |  FRIDAY, JULY 16, 2010
    [Wikipedia] Have you created a waking dream for your customers?
    For example, in the three categories I’ve looked at so far (there are six categories altogether), we have one company using analytics to predict customer buying patterns (and this ain’t diapers or laundry detergent, ladies and gents—we’re talking six-figure jumbles of complex products and services here). From marketing event to marketing retreat.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 1, 2011
    [Wikipedia] Will Google be your new credit card?
    Image via Wikipedia. Mastercard and VISA certainly hope not, but Larry Page wants to be in your wallet. Well, not exactly–he wants to replace your wallet. Google wants to be the leading form of payments anywhere, not just online. So, how might they do that? Well, that wasn’t hard to count, right? Well, look a bit closer.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 22, 2013
    [Wikipedia] What Makes REAL Buyer Personas? Beware of Pretenders developing Buyer Personas
    First, check out the Wikipedia page of Alan Cooper. Beware of Pretenders developing Buyer Personas. Recently I was contacted by the new Chief Marketing Officer at a past client of mine. I had proposed developing buyer personas for them. link]  who is considered the founder and author of persona driven solutions and design. What do you think?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 28, 2015
    [Wikipedia] 4 Promotion Strategies Used by the Best Business Bloggers
    Wikipedia defines Influencer marketing as a form of marketing in which focus is placed on specific key individuals (or types of individuals) rather than the target market as a whole. Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. For example: ?80% 44% of business bloggers have more than two blogs.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 10, 2014
    [Wikipedia] How to avoid Google’s huge mistake
    In another classic—though little-remembered—example, Google introduced its “Wikipedia-killer,” Knol , way back in July 2008. The world didn’t need a replacement for Wikipedia. As my Biznology colleague Chris Abraham recently pointed out, sometimes Google is a lying liar that lies. ” [Emphasis mine]. So, yeah.
  • WRITTENT  |  WEDNESDAY, FEBRUARY 20, 2013
    [Wikipedia] What is a Press Release and How to Write One
    Wikipedia defines a press release as “a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy.” You’ve heard of them. You know big corporations use them. You know they can give you a ton of publicity. But what is a press release, exactly? PRWeb shows [.].
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 4, 2012
    [Wikipedia] Happy Independence Day from Find New Customers
    Here are some fact on the day from Wikipedia. The sales lead generation company , Find New Customers wishes you and yours a happy and healthy Independence Day. An Independence Day invitation from 1825 is pictured here. It ought to be commemorated as the day of deliverance, by solemn acts of devotion to God Almighty.
  • BIZNOLOGY  |  MONDAY, MARCH 18, 2013
    [Wikipedia] Scraping vs. Aggregation: How To Share Others’ Content Fairly
    Photo credit: Wikipedia. For content marketers, the rules for what you can and cannot share are pretty murky, but there are some guidelines that should keep you out of trouble. SEO What brought content marketing to mind as I read the article was the discussion of scraping. Another example cited in the SEO Book piece are newspapers. Intent.
  • BIZNOLOGY  |  THURSDAY, JANUARY 16, 2014
    [Wikipedia] Social media becoming increasingly important in regards to link building
    (Photo credit: Wikipedia). As with most things online, the SEO industry is dynamic and things can move very quickly. Much like the SEO industry which encompasses it, link building is also continuously changing and evolving. SEO Value of Social Signals. Increased Reach and Value for Links. This is important for two reasons.
  • BIZNOLOGY  |  TUESDAY, MAY 27, 2014
    [Wikipedia] So what is native advertising?
    According to Wikipedia , “ Native advertising  is an  online advertising  method in which the advertiser attempts to gain attention by providing content in the context of the user’s experience. guess we can call it buzz advertising, if you will. The Native Matrix. Who is it written by? Editorial staff. Sales staff/. ad agency.
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