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  • BIZNOLOGY  |  THURSDAY, MARCH 3, 2011
    [Wikipedia] Selling Marketing to SMBs: No Personal Touch? No Sale!
    Image via Wikipedia. by Frank Reed. The SMB space is the biggest puzzle that the online world has been trying to solve and, with just a few exceptions, it has failed miserably to this point. Internet Marketing Local marketing Google ReachLocal Small business
  • BIZNOLOGY  |  WEDNESDAY, APRIL 2, 2014
    [Wikipedia] “I don’t spend on social because I don’t understand it.”
    Photo credit: Wikipedia. Someone recently told me that this is what her boss says every time she tries to get him to do something–anything–in social media: “I don’t spend on social because I don’t understand it.” She bought him books. Marketing is no different. Wrong. It is about whether it is  working.
  • BIZNOLOGY  |  THURSDAY, APRIL 4, 2013
    [Wikipedia] Integrating Awareness and Demand Generation Marketing
    Photo credit: Wikipedia. Last month, I explained how I help executives descend a common learning curve, to get them to buy into outside-in marketing. Most executives from traditional marketing backgrounds build branding campaigns and drive eyeballs to them through advertising. The Awareness Site. In short, we were getting there.
  • BIZNOLOGY  |  MONDAY, JUNE 4, 2012
    [Wikipedia] What Are Your Customers Saying About You?
    Photo credit: Wikipedia. But I have been reflecting lately on how much has changed. Four years ago, even large companies weren’t certain about how important social media listening was. It sounded good in principle, but they weren’t sure they needed to devote resources to it. But, I asked him, do they talk about your competitors?
  • BLUE FOCUS MARKETING  |  MONDAY, DECEMBER 3, 2012
    [Wikipedia] Content Marketing Gives Customers a Reason to Believe
    Wikipedia defines content strategy as “the planning, development and management of informational content—written or in other media.” “People don’t buy what you do; people buy why you do it,” according to author Simon Sinek. The best brands give customers reasons to care about them. What is content marketing? What is content strategy?
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 9, 2012
    [Wikipedia] How Does Your Brand Experience Translate in Social Media?
    According to Wikipedia, who quote the American Marketing Association, the definition of a brand is a “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”
  • WEBBIQUITY  |  FRIDAY, MARCH 30, 2012
    [Wikipedia] How (and Why) to Map Your Company’s Digital Landscape
    Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. But “use” and “success” are two different things.
  • SALES LEAD DYNAMICS  |  FRIDAY, AUGUST 3, 2012
    [Wikipedia] What’s Your Prospecting Plan? – Part I
    Look out for; search for: “the responsibilities of salespeople to prospect for customers” Source: Wikipedia. Prospecting – present participle of pros·pect (Verb). Search for mineral deposits in a place, esp. by means of experimental drilling and excavation. We’re all looking for business. Most of us network.  Your niche.
  • SAZBEAN  |  WEDNESDAY, JANUARY 25, 2012
    [Wikipedia] How to Improve Social Networking for Your Business
    Image via Wikipedia. Around 2009, small business followed the lead of big businesses and created pages on social network sites right and left. They might have heard somewhere on the Internet that social network is a great way to reach customers and profiles are free to set up, so why not? A lot of those pages are graveyards now.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 3, 2011
    [Wikipedia] What is SEO? 8 Resources To Propel You To The Top of Search Rankings
    Wikipedia defines SEO as: Search engine optimization  ( SEO ) is the process of improving the visibility of a  website  or a  web page  in  search engines  via the “natural” or un-paid (“ organic ” or “algorithmic”)  search results. And yet, some marketers still confuse SEO with paid search. What is SEO?
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 1, 2016
    [Wikipedia] How To Prioritize Your List of SEO Keyword Research
    Wikipedia entry (research-oriented). Last year Casie wrote a post on how to generate keyword lists and ideas. The objective was to provide resources and tactics for coming up with as many keyword phrases as possible around a particular topic. Developing a list of good keyword opportunities can be both time consuming and challenging.
  • PWB MARKETING BLOG  |  FRIDAY, JULY 29, 2011
    [Wikipedia] 20 Most Expensive Google AdWords Keywords [Infographic]
    According to Wikipedia, it’s blood that remains in the umbilical cord after childbirth. Google makes a killing selling advertising – nearly 97% of its revenue comes from advertising. In the U.S., 41% of all online advertising dollars go to Google. Ever wonder which keywords are the most expensive with Google AdWords? florist cannot.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 8, 2012
    [Wikipedia] Why you should consider centralizing your search keyword lists
    Photo credit: Wikipedia. Last month, I wrote about 2 challenges to keyword collaboration. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Without keyword collaboration, your digital assets will compete for the limited time and attention of your audience. IBM sponsors the event.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JULY 1, 2008
    [Wikipedia] KCNN: Principles Module
    We offer offers insights from a fact-checker for the Atlantic magazine, a talk with Wikipedia founder Jimmy Wales, a proposal for updating breaking news in a different way, and more. This Web site is an initiative of J-Lab: The Institute for Interactive Journalism. J-Lab. J-New Voices. Learning. | --> Get J-Flash newsletter. | RSS Feed.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 11, 2012
    [Wikipedia] Join The 1% And Become A Content Creator
    Wikipedia defines this as the 1% rule of internet culture or the 1-9-90 principle. How does a company move from becoming a promoter of their stuff to a provider of business insights? How do brand become publishers without hiring entire newsrooms full of journalists? As Marcus  Sheridan (aka @ TheSalesLion ) suggests: “They ask.
  • TONY ZAMBITO  |  WEDNESDAY, FEBRUARY 22, 2012
    [Wikipedia] Revenue Growth by Choice and The Buyer Orbit
    Image via Wikipedia. This is part 2 of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers. . Growth is getting harder and harder to come by.  Buyer behaviors are shifting yet we know only a fraction about this shift.  Decide. 
  • TONY ZAMBITO  |  THURSDAY, MAY 5, 2011
    [Wikipedia] Turn B2B Buying Into a Social Experience
    Image via Wikipedia. B2B marketing and sales has lived in a neat framework centered on the purchase transaction.    In some industries and marketplaces, this purchase transaction has been fairly straight forward.    That is, until now.  What is going on today is B2B buyers are expecting more social experiences. 
  • BIZNOLOGY  |  TUESDAY, JANUARY 13, 2015
    [Wikipedia] You’re doing a terrible job with search and social
    So, it’s time to evolve your own personal Encyclopaedia Britannica into your own personal Wikipedia.  It might not turn your second-tier site into a top-tier overnight but it’ll surely be the kind of revision that will fuel your online commitment for at least the next 18-months to two years, as far a Google goes. Want some proof?
  • SAZBEAN  |  FRIDAY, SEPTEMBER 13, 2013
    [Wikipedia] Worst Marketing Mistake: Features Instead of Benefits
    Photo credit: Wikipedia) We’ve all seen the product page with a bullet list of features that scrolls and scrolls. English: One of the pavilions of the fruits and vegetables sector in the Rungis International Market, France. Français : Un des pavillons du secteur des fruits et légumes du marché international de Rungis, en France.
  • SAZBEAN  |  WEDNESDAY, AUGUST 7, 2013
    [Wikipedia] Your Website is Your Online Business Card
    Business card origami (and kirigami) (Photo credit: Wikipedia) When you attend business networking events or conferences, you always bring plenty of business cards to hand out, right? Well, what about your online business card? Searching for a company’s website or the name of a person is a very common part of the purchase process.
  • BIZNOLOGY  |  TUESDAY, JUNE 16, 2015
    [Wikipedia] Enterprise gamification is a spoon full of sugar
    According to Wikipedia, “Gamification is the use of game thinking and game mechanics in non-game contexts to engage users in solving problems and increase users’ contributions.” “Just a spoonful of sugar helps the medicine go down. In a most delightful way” — Mary Poppins. Gamification. Edutainment. AMPer
  • SAZBEAN  |  FRIDAY, JANUARY 10, 2014
    [Wikipedia] What You Need to Know for Your Search Engine Optimization in 2014
    Mike Huber of Vertical Measures has this good presentation on recent changes and how they’ll impact SEO in 2014… Google’s Algorithm Updates: What You Need to Know to Rank in 2014 from Vertical Measures The post What You Need to Know for Your Search Engine Optimization in 2014 appeared first on Sazbean.
  • SAZBEAN  |  THURSDAY, OCTOBER 31, 2013
    [Wikipedia] Tweet Chats: A Step-by-step Guide to Engaging Your Audience on Twitter
    (Photo credit: Wikipedia) Tweet chats, also called Twitter chats, are topic-focused conversations led by moderators and tracked using a designated hashtag. It’s a useful strategy for generating interest, gaining brand recognition and engaging your audience on Twitter. This in itself is beneficial, but there are other benefits.
  • SAZBEAN  |  WEDNESDAY, OCTOBER 23, 2013
    [Wikipedia] 5 Crucial Mobile Advertising Tactics for Small Businesses
    (Photo credit: Wikipedia) Seventy-two percent of small-business owners planned to increase or maintain their mobile ad spend this year, with 65 percent of these increasing their spending by up to 30 percent, according to a study by Borrell Associates of 1,300 small-business owners. Mobile Strategy
  • SAZBEAN  |  FRIDAY, OCTOBER 4, 2013
    [Wikipedia] Five Tips to Increase Your Email Click-through Rates
    Email envelope (Photo credit: Wikipedia) Email marketing is the perfect tool to grow your website traffic or boost your Web shop’s conversion rates. But to do so, recipients first have to click the hyperlinks you included in your email. So here are five tips to help you increase your email’s click-through rates. 1.
  • SAZBEAN  |  THURSDAY, SEPTEMBER 26, 2013
    [Wikipedia] Turning Your Video Viral in 3 Easy Steps
    The inmates dancing to “Thriller” in their YouTube video (Photo credit: Wikipedia) What makes one video go viral above another? How can you make sure you video stands a chance of being seen on the world wide web? But never fear! Content Strategy
  • SAZBEAN  |  TUESDAY, SEPTEMBER 17, 2013
    [Wikipedia] 6 Ways Brands Can Take Advantage of Facebook’s New Promotion Policy
    facebook engancha (Photo credit: Wikipedia) Facebook recently  announced  that it’s now allowing brands to hold contests and sweepstakes within Timeline instead of requiring brands to host all promotions through apps. Brands can take advantage of these new promotion guidelines to help Facebook pages with the following.
  • B2B MEMES  |  WEDNESDAY, JANUARY 18, 2012
    [Wikipedia] Fight Internet Censorship
    ” For many more links, you can visit the one unblacked-out page on Wikipedia today (found through Rex Hammock’s likewise blacked-out site.). No related posts. New-Media Models censorship PIPA SOPA
  • BIZNOLOGY  |  THURSDAY, JULY 5, 2012
    [Wikipedia] How Performance Marketing Accelerates B-to-B Prospecting
    Photo credit: Wikipedia. Every time you turn around, a new “performance marketing” opportunity turns up for B-to-B marketers.  What a treasure trove!  And on the face of it, a real boon, because you only pay when your prospect takes the action you’re looking for—the click, the download, the purchase, whatever.  Pay per lead.
  • BIZNOLOGY  |  THURSDAY, JUNE 28, 2012
    [Wikipedia] How can you pick the right social media tool for your situation?
    Photo credit: Wikipedia. The other day, I posted about choosing the right social media listening tool for the right job. usually don’t post again so quickly on the same subject, but I got so many questions that I thought I needed to. Technology only takes you so far before you need to invest in people that know how to analyze the data.
  • BIZNOLOGY  |  THURSDAY, APRIL 12, 2012
    [Wikipedia] Your social media faults are not in the tools but in ourselves
    Credit: Wikipedia. Aaron Kim had a great post yesterday on our expectations of what social media tools will do for us. That got me  thinking about how social media wasn’t the first tool that we have such outsized expectations for. have been using e-mail longer than most people. At first, e-mail was pure productivity. And up. And up.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 1, 2011
    [Wikipedia] Will Google be your new credit card?
    Image via Wikipedia. Mastercard and VISA certainly hope not, but Larry Page wants to be in your wallet. Well, not exactly–he wants to replace your wallet. Google wants to be the leading form of payments anywhere, not just online. So, how might they do that? Well, that wasn’t hard to count, right? Well, look a bit closer.
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 5, 2013
    [Wikipedia] Why Your Rant is Not Right for Social Media
    In the end one of the men got fired from his job, the woman got fired and her company, which provides email service to customers, was subject to a denial-of-service attack in which attackers typically “ saturate the {company’s server] with external communications requests ” (Wikipedia) to block legitimate customer transactions.
  • PAUL GILLIN  |  SUNDAY, MARCH 17, 2013
    [Wikipedia] Unfair Rap on Gates
    Photo credit: Wikipedia). Bill Gates at the World Economic Forum ,2007. Bill Gates is getting bashed over comments he made that are critical of capitalism, and I think he’s getting a bad rap. For one thing, Gates didn’t trash capitalism in general. Microsoft was his way to make the Foundation real. Related articles.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 22, 2015
    [Wikipedia] 3 predictions for online marketing in 2016
    know for me, my core competencies are social media marketing ,   digital PR , influencer outreach and engagement , reputation management , and wikipedia curation services. Before that, we did it all by hand, which is pretty crazy since most websites currently running even the smallest company brand is database-backed! There’s more!
  • BIZNOLOGY  |  TUESDAY, JUNE 19, 2012
    [Wikipedia] Adventures in Frictionless Sharing
    Well, according to Wikipedia , frictionless sharing describes the transparent sharing of resources using social media services. I have been exploring frictionless sharing for years in the form of auto-tweets, retweets, automatic cross-posting, and attention data. What What is it, you ask? Microsoft, and the #1 data-vacuum, Google.
  • TONY ZAMBITO  |  THURSDAY, APRIL 14, 2011
    [Wikipedia] The Future of Buyer Relationships
    Image via Wikipedia. This decade, we are beginning to see the continuing impact of the advent of the digital and social age and the robust evolution of the new buyer experience economy.    Our developing views of the buyer undergoing perhaps the most profound transformation in the last 100 years.  Reputation.
  • BIZNOLOGY  |  MONDAY, JULY 18, 2011
    [Wikipedia] The infancy of social technologies
    Image via Wikipedia. Taking a step back, it becomes clear that we came a long way since the days where Wikipedia sounded like a misplaced hippie idea transplanted from the 60s. by Aaron Kim. Google+ is just the latest addition to the mix, introducing some interesting ideas to a space that seemed to be quite mature already.
  • BIZNOLOGY  |  MONDAY, JANUARY 7, 2013
    [Wikipedia] Is social media all the market research you need?
    Photo credit: Wikipedia. In Mike Moran’s recent post, he pointed out that digital marketing is more about understanding marketing than it is about being a technology expert.  I could not agree more. Market research rocks! The cost of entry is minimal and digital marketers have gotten good at using sophisticated tactics to reach their targets. 
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 23, 2013
    [Wikipedia] New developments in B2B marketing list acquisition
    Photo credit: Wikipedia. To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets.  Marketers can find just about every target company, title and job function they need from traditional list suppliers. Let’s look at what’s new in B2B lists these days.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 22, 2012
    [Wikipedia] 13 Experts Chime In on Klout’s New Algorithm to Determine Social Influence
    Today, Klout scores are impacted only by activity on Facebook, Twitter, Foursquare, LinkedIn, Google+, Klout, and Wikipedia. And, they pretend that they will introduce new metrics of real-life influence by adding signals from Wikipedia and LinkedIn, as by scoring the +K received by users. Social influence matters to businesses. Nobody.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 24, 2012
    [Wikipedia] The Secret to Great Marketing [Infographic]
    Well, the Wikipedia definition of Nation refers to a community of people who share a common language, culture, ethnicity, descent, or history. Until recently, each company had to figure all this out on their own. And this prevented a lot of companies from adopting and being successful with marketing automation. Until now. You’re not alone.
  • CHRIS KOCH  |  FRIDAY, MAY 6, 2011
    [Wikipedia] How to measure influence in social media marketing
    Image via Wikipedia. Measuring influence is the new obsession in the social media world—adding another layer of anxiety to the dark cloud of existential dread that is marketing ROI. Social media present us as individuals seeking status within a community, which is something that humans have been working at since our days as monkeys.
  • TONY ZAMBITO  |  MONDAY, AUGUST 8, 2011
    [Wikipedia] The Ascent of the Social Buyer
    Image via Wikipedia. While we've seen the rise of the social consumer in the past two years reshape the concept of social currency, we are witnessing the ascent of the social buyer embracing social commerce.    We are seeing the birth of a new era in B2B commerce that is more social, more connected, and more humanized.
  • HUBSPOT  |  SUNDAY, MARCH 13, 2016
    [Wikipedia] 7 of the Greatest Creative Collaborations of All Time
    Source: Wikipedia. 3) F. Source: Wikipedia. 5) Ed Catmull, Steve Jobs, John Lasseter. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. And it doesn’t account for the skills required to build synergy on the team. In the U.S. Don Draper). And that’s wrong. Source: Ad Age.
  • BIZNOLOGY  |  MONDAY, MAY 23, 2011
    [Wikipedia] The difference between "fail fast" and just failing
    Image via Wikipedia. Peter Kim is a smart guy and I usually agree with him. But a friend of mine sent me a post he did a couple of weeks back where he explains " Why fail fast is bad advice." I could characterize his argument, but it's better that you go read it yourself, so I don't prejudice you. I'll wait right here.)
  • HUBSPOT  |  FRIDAY, JULY 31, 2015
    [Wikipedia] The 20 Best Sites for Wasting Time on the Internet
    14) Wikipedia. You didn't think I'd write a post on where to waste time on the internet without including Wikipedia, did you? You've gotta love spiraling into the proverbial Wikipedia black hole: Look up one thing, and then check out something that's interlinked to it. Hey, no one can be totally productive all the time. Puppies.
  • CMO ESSENTIALS  |  TUESDAY, FEBRUARY 2, 2016
    [Wikipedia] Is Account-Based Marketing Ready for Take-Off?
    Image Source (Public Domain): Wikipedia. Like powered flight, account-based marketing has never been a bad idea. Considering that so many marketing best practices roll up into account-based marketing (ABM) – personalized messaging, precise and relevant targeting, pragmatic execution, and more – it’s clearly a worthwhile pursuit.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 27, 2016
    [Wikipedia] 15 Thought-provoking quotes about innovation and success
    ” “Wikipedia in theory is impossible. By Mark Schaefer. I was honored recently to be invited to be one of the 8,000 attendees at the recent Dell-EMC World  conference where I got to meet some of the greatest minds in the tech industry up close. Tien Tzuo , Former Saleforce CMO and Founder of Zuora. ” Kevin Kelly.
  • BIZNOLOGY  |  TUESDAY, MARCH 15, 2016
    [Wikipedia] Influencer marketing should not be about collecting influencers
    According to Wikipedia, “Influencer marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. The worst thing about the internet has been the commodification of friendship.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 19, 2012
    [Wikipedia] Social software adoption: Riding the hype curve
    Technologists working with innovation are very familiar with Gartner’s hype cycle framework and its most known artifact, the hype curve: Gartner Research’s Hype Cycle diagram (Photo credit: Wikipedia). Photo credit: the_exploratorium. And when will such claims pay off, if at all? ″ years. Michael E.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 2, 2010
    [Wikipedia] Creating Engagement in B2B Marketing
    Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. A recent Cone Inc.’s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Creating Engagement. Measuring Engagement. Tweet This! Share this on Facebook.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 7, 2013
    [Wikipedia] Marketing surveys are wrong
    Photo credit: Wikipedia. Yeah, I know it is a sensationalist headline. Sue me. I am reacting to everyone constantly telling me that social media listening provides “wrong” information. They do. Every technique that purports to provide insights into markets has some kind of error in them because this isn’t an exact science.
  • WRITING ON THE WEB  |  MONDAY, MARCH 7, 2011
    [Wikipedia] 8 Blog SEO Tips for Top Search Results
    Link to definitions on Wikipedia of the most important keywords whenever you can. What are the most important SEO tips for your blog to get good search results? It may be easier than you think to start getting onto the first page for keyword searches. Once I get a Scribe score of 100%, I can pull the publishing trigger with full confidence.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MAY 3, 2013
    [Wikipedia] Provenir Adds Social Listening to Customer Decisions: Another Customer Data Platform
    The system is usually sold on a Software-as-a-Service (SaaS) basis, but on-premise licenses are also available. * For extra credit, compare and contrast Provenir’s primary Web site with the site for their listening division. ** Defined in Wikipedia as “mathematical structures used to model pairwise relations between objects”.
  • SCRIBBLELIVE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Wikipedia] How to Refresh Evergreen Content (and Reach a Big Audience)
    If it reads like a poor man’s Wikipedia article, it’s probably not something your audience (or Google) is likely to dig. Good evergreen content is always relevant to your target market. Whether it’s two months or two years old, the best content drives traffic on its own through organic means or ongoing social sharing.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 29, 2010
    [Wikipedia] An Open Letter to Jimmy Wales
    Got your fundraising appeal for Wikipedia. Let me start by saying I’m a huge fan of Wikipedia; it is a truly amazing tool and a tremendous accomplishment. The Wikipedia cabal. understand you don’t want Wikipedia to devolve into a collection of marketing brochures. Hi Jimmy. Call off the dogs. The Priesthood.
  • TONY ZAMBITO  |  WEDNESDAY, JUNE 1, 2011
    [Wikipedia] Social Buyerology: Listening to the Social Buyer
    Image via Wikipedia. This is the third installment of my reflection on Social Buyerology.    The first article, Social Buyerology: Understanding Buyers in the Social Age reflected on the need for a new science of examining buyers in the social age.    Only then will insights be listened to and responded to.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 17, 2012
    [Wikipedia] 3 Steps To A Customer-Driven Marketing Plan
    Wikipedia). Is your marketing strategy driven by what you have to sell or the market needs you best fulfill? If there’s one theme that weaves through most of my content, it’s that successful marketing together it’s a relentless focus on the customer. And the biggest marketing mistake you can make is to just focus on what you have to sell.
  • WEBBIQUITY  |  TUESDAY, APRIL 14, 2015
    [Wikipedia] 10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO
    As noted here last week , ranking highly in search requires writing great content, making smart use  of Google Webmaster Tools, and building or earning high-authority backlinks. Image credit: Small Business Ideas Blog. But there’s more involved in generating high, and highly relevant, organic search traffic. SEO Keyword Guides and Tools.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 15, 2014
    [Wikipedia] The Chasm of Expectations Between B2B Marketers and Buyers
    TED, Khan Academy, Wikipedia and more are fundamentally changing the expectations buyers have of the information, education and inspiration that is freely available. TED, Khan Academy, Wikipedia and more are fundamentally changing the expectations buyers have of the information, education and inspiration that is freely available.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 29, 2012
    [Wikipedia] Five Ways to “Get Real” With B-to-B Social Media
    You can set up a listening post using tools like Radian6, or simply set up an RSS feed from sources like blogs, Twitter, LinkedIn, Focus, Quora, YouTube and Wikipedia, so you can keep current with what’s being said in your field. Image by Getty Images via @daylife. Today, 89% of B-to-B marketers in the U.S. What should I be doing,” they ask. 
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 14, 2013
    [Wikipedia] Unconventional ways to find link building opportunities
    (Photo credit: Wikipedia). Link building has become a very significant part of search engine optimization (SEO). As more and more people turn to search engines for information on the web, SEO continues to grow in importance and so does link building. Respond to Comments. Social Media Interaction.
  • WEBBIQUITY  |  TUESDAY, JULY 19, 2016
    [Wikipedia] The 17 Best Keyword Research Tools for SEO and SEM
    Type in any keyword or phrase and see the top related search terms on Google, Wikipedia, Answers.com, YouTube, Bing, Yahoo!, Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. That’s where keyword research comes in. 10) HitTail.
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 20, 2015
    [Wikipedia] Understand Your Target Market: 3 Steps to Creating Customer Personas
    According to Wikipedia , personas are defined as fictional characters created to represent the different user types that might use a site, brand, or product in a similar way. Your product or service is intended for a particular group of people, right? You may have a grasp on your customers, but how well do actually know them? Location.
  • HUBSPOT  |  WEDNESDAY, AUGUST 31, 2011
    [Wikipedia] 13 Mind-Bending Social Media Marketing Statistics
    Every day, 2,300 new Wikipedia articles are created, adding to its 17 million articles, with contributions from 91,000 active contributors. Many of us know that social media marketing is an important part of a solid inbound marketing strategy. This post is for them -- and you. 13 Mind-Bending Social Media Marketing Statistics. 1.
  • BIZNOLOGY  |  FRIDAY, AUGUST 17, 2012
    [Wikipedia] Do you have enough pages in the search index?
    Photo credit: Wikipedia. In some ways, you  never have enough pages in the search index, because every extra page that sneaks in there is a lottery ticket in the search sweepstakes–you’ve got to be in it to win it. So, the more pages you have in the search index, the more chances you have to be found. million pages on Google.
  • SAZBEAN  |  TUESDAY, MAY 21, 2013
    [Wikipedia] Marketers’ Top Questions on Social Media
    – 90% What are the best ways to engage my audience with social media? – 88% How do I measure the return on my social media investment? – 87% What are the best social management tools? – 84% How do I create a social strategy? Also, what works for one company, may not work for another, but sharing can lead to new ideas.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, OCTOBER 3, 2012
    [Wikipedia] Brand Storytelling: Why Your Employees Should Tell Your Story
    brand’s story isn’t just filler for its Wikipedia page; it is a powerful marketing tool. Responsibility for a brand goes beyond the marketing department—it’s everyone’s job. You cannot stifle branding by slotting it into the same outdated organizational paradigms. Of course, the best journeys don’t simply stop at a single destination.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 25, 2013
    [Wikipedia] How Will 50 Billion Connected Devices Affect The Future of Marketing?
    But increasingly, Google rates the best content as non-commercial and that moves companies down in favor of sites like Wikipedia and in some cases, some of Google’s own content. Imagine the inevitable Future of Marketing  with 50 billion connected devices! How will marketing change and what role will brands and consumer play? Strategy
  • SAZBEAN  |  TUESDAY, MAY 14, 2013
    [Wikipedia] Facebook Works for B2B Too
    facebook engancha (Photo credit: Wikipedia) As a Business-to-Business (B2B) company, you may feel like you have to uphold a very professional image, so Facebook doesn’t make sense for you. Or that your prospective customers won’t be on Facebook because it’s clearly for kids and grandparents. What about you? News & Note
  • SAZBEAN  |  WEDNESDAY, MAY 30, 2012
    [Wikipedia] Facebook Timeline Engagement Tips – Future of Engagement
    Mark Zuckerberg, founder and CEO of Facebook (Photo credit: Wikipedia). Business brands got a new way to manage and monitor their reach to fans through the admin panel with Facebook’s recent introduction of timeline for pages. Highlights: New Admin Feature. Easily Accessible. Increases Engagement Optimization.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 7, 2013
    [Wikipedia] Why paid search is still frustrating for searchers
    Photo credit: Wikipedia. When I speak to groups, I often ask how many people  never click on paid search ads and many hands go up–usually half the room. It ain’t true. But people raise their hands because they still get frustrated by paid ads and they wish they hadn’t clicked on them. This is not an isolated incident.
  • THE B2B RESEARCH BLOG  |  TUESDAY, FEBRUARY 10, 2015
    [Wikipedia] The month in #mrx
    Kristin’s Wikipedia page  shows that she knows a thing or two about growth, so her session at IIeX Europe 2015  is well worth popping along to.  Every four weeks we here at @circle_research find the most popular Tweets about market research (#mrx in Twitter talk) and take a look at what’s hot. What do surveys and Bollywood have in common?
  • SAZBEAN  |  FRIDAY, JUNE 10, 2011
    [Wikipedia] Digging in the Cache – A Series of Tubes
    Here’s the partial text from Steven’s remarks (courtesy of Wikipedia ): Ten movies streaming across that, that Internet, and what happens to your own personal Internet? Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history. It’s not a big truck. News & Notes
  • TONY ZAMBITO  |  SUNDAY, JULY 24, 2011
    [Wikipedia] The New Social Buyer Ecosystem
    Image via Wikipedia. From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.    The pace in 2011 has noticeably quickened.  New Buyer Perspectives Evolving.   There have been some surprising revelations.    In fact, I can’t even recall when I last did that. 
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 18, 2012
    [Wikipedia] No more SEO worries for dynamic content?
    Image via Wikipedia. If you care about how your site is found in organic search, you must spend some of your time thinking about search engine optimization (SEO). In the olden days (2005), certain kinds of content had no shot of showing up in the search index (and thus, could never be found). Google ain’t the only search engine.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 29, 2015
    [Wikipedia] CDNs have what Google needs, speed
    According to Wikipedia , “the goal of a CDN is to serve content to end-users with high availability and high performance,” which can automatically take most of the load off of your home server, your home host. Google has maintained its austere minimalism, mostly unchanged since 1997, because, as I have said before, speed is king.
  • BIZNOLOGY  |  WEDNESDAY, MAY 2, 2012
    [Wikipedia] Differentiate or die! It’s the digital marketing curse…
    0 (Photo credit: Wikipedia). While I am usually preaching differentiation to large businesses , I have been working with a lot of small businesses lately in my workshops and online courses. Seems like 2012 is the year that a bunch of small businesses decided to get serious about digital. With digital marketing, you must differentiate or die.
  • BIZNOLOGY  |  MONDAY, AUGUST 26, 2013
    [Wikipedia] Building Your B2B Marketing Database
    Photo credit: Wikipedia. Your most important tool in B2B is, arguably, the marketing database.  Plenty. In business buying, there’s an entire cast of characters. In the mix are employees charged with product specification, users of the product, and purchasing agents, not to mention the decision-makers who hold final approval over the sale.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 18, 2011
    [Wikipedia] Inbound Marketing the Way God Intended
    Image via Wikipedia. and entire “informational” sites similar to Wikipedia, distributed globally, on many different servers and under many different domains and sub-domains to emulate its “impossible” counterpart. Last week I asked my management team if what we do at Abraham Harrison is inbound marketing.
  • BIZNOLOGY  |  FRIDAY, MARCH 15, 2013
    [Wikipedia] Listening Online Isn’t A Lost Art, You Must Find It
    Photo credit: Wikipedia. If you are even a casual reader of my posts here at Biznology you will see that one of my hobbies is to observe what might called the “conventional wisdom” of the Internet space and then call b t on it if I think it’s a fair assessment. Of course, I say fortunately for me. It’s simple.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 28, 2013
    [Wikipedia] Re-Inventing Organizations: Taking “Mad Men” into the 21st Century
    Photo credit: Wikipedia. We live in a business environment characterized by network driven ecosystems, 24/7 access to global communications and the ability to access and analyze vast amounts of information.  We carry more computer power on our smart phones than the early IBM mainframe computers.  Redefine the role of managemen t. 
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 28, 2012
    [Wikipedia] The Quantum Mechanics of Blogger Outreach
    Image via Wikipedia. My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. The argument generally goes as follows: if you send thousands of email pitches to topically- and demographically-relevant bloggers and online influencers in one go, you’re spamming. All at once.
  • HUBSPOT  |  TUESDAY, JANUARY 7, 2014
    [Wikipedia] Got Writer's Block? 7 Tips and Tricks to Make Writing Easier
    White , Content Creator at Inbound Marketing Agents. 5) Use Wikipedia as your style guide. instead of diving into a massive style guide, simply look up the phrase in Wikipedia. This post is an excerpt from Content Hacks: 34 Tips and Tricks for Planning and Creating Content. Kathleen Booth , Owner & CEO at Quintain Marketing.
  • KOMARKETING ASSOCIATES  |  MONDAY, JUNE 2, 2014
    [Wikipedia] Is There A Connection Between SEO Link Building and PR-Based Brand Mentions?
    ” In a search for “John Wayne,” the official John Wayne website shows up as the top result in Google and the second result is the John Wayne Wikipedia page. Google might be doing it’s best to create a divide between PR professionals and SEO practitioners. Image / quote via SEO by the Sea. How so?
  • BIZNOLOGY  |  THURSDAY, OCTOBER 31, 2013
    [Wikipedia] Redefining Success as Social
    Photo credit: Wikipedia. How important is it to one’s career to be involved in social networks and to keep a high profile?  For brands, it is key and there are metrics to prove it.  But the impact on individuals and their careers, while discussed a great deal,  has been much less measured.  Performance management has also gone social. 
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 9, 2013
    [Wikipedia] Do best practices really exist in the realm of Social Business?
    Seal of Good Practice as it appeared in 1958 (Photo credit: Wikipedia). According to Wikipedia, a best practice is supposed to be “a method or technique that has consistently shown results superior to those achieved with other means, and that is used as a benchmark.”
  • TONY ZAMBITO  |  SUNDAY, APRIL 17, 2011
    [Wikipedia] Importance of Context to Understanding the New Social Buyer Persona
    Image via Wikipedia. One of the major outcomes of the recent advances in the social age is the resurgence of contextually-based persona development and its’ role in helping to inform as well as shape strategy.    This is especially true when you consider there are several important strategic areas evolving at a rapid pace.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 20, 2012
    [Wikipedia] The Biggest 2013 Digital Marketing Trend No One’s Talking About
    Photo credit: Wikipedia. As the year winds down, many of us have been highlighting the top trends for 2013. For some reason, while trends can be interesting at any time of year, when the end of the year is within hailing distance, we somehow ratchet up the trend analysis–that’s a trend you can count on every December. What is it?
  • THE FORWARD OBSERVER  |  WEDNESDAY, MAY 28, 2014
    [Wikipedia] Inbound Marketing vs. Outbound Marketing: Magnet vs. Megaphone
    Here’s how Wikipedia defines it: Inbound marketing is promoting a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to bring customers in closer to the brand, where they want to be. Photo Credit: Wikipedia , Megaphone/Magnet: HubSpot
  • BIZNOLOGY  |  WEDNESDAY, MARCH 23, 2011
    [Wikipedia] Digital Marketing Is Direct Marketing
    Image via Wikipedia. We just completed our first Biznology Webinar yesterday and the recording is posted for all to listen to. It features 30 minutes of yours truly explaining how to apply direct marketing principles to everything that you do online. We'll be doing one of these Webinars each month, so we'll have plenty of time to improve.
  • BIZNOLOGY  |  THURSDAY, APRIL 7, 2011
    [Wikipedia] Post #133
    Image via Wikipedia. by Frank Reed. have been fishing around trying to decide what is real news in the Internet space these days, and I honestly have been a little bored lately. So, I wondered if I was experiencing some form of burn-out surrounding the Internet. That's why I am feeling a little out of sorts.
  • BIZNOLOGY  |  TUESDAY, MARCH 13, 2012
    [Wikipedia] In social media, you don’t need to outrun the bear
    Image via Wikipedia. The best thing about social media marketing is that you don’t have to be the most popular, have the most followers, or be the most sophisticated, you just have to do a better job than all your direct competitors. Who is Mark?  Steve starts putting on his tennis shoes. Mark says, “What are you doing? Well, no.
  • TONY ZAMBITO  |  SUNDAY, MAY 1, 2011
    [Wikipedia] Plan for the Social Buyer Before It’s Too Late
    Image via Wikipedia. To say things are changing is an understatement.    Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users.    You might be surprise that most often, outbound calls are going directly into voice mail.  What is happening? 
  • BIZNOLOGY  |  MONDAY, AUGUST 27, 2012
    [Wikipedia] Do you need accurate sentiment for social media listening?
    Photo credit: Wikipedia. Most of you know that I serve as Chief Strategist at Converseon, so I spend a lot of time thinking about sentiment analysis techniques for social media listening. The question is, how accurate do you need sentiment analysis to be? But are you willing to pay for it? A few years ago, it was a silly question.
  • PWB MARKETING BLOG  |  FRIDAY, JANUARY 7, 2011
    [Wikipedia] Three Reasons to Love QR Codes
    According to Wikipedia: A QR Code is a two-dimensional code, readable by QR scanners, mobile phones with a camera, and smartphones that came into being in 1994. QR codes have great potential for savvy marketers. The technology has been used in Asia for a number of years and is beginning to gain traction in the U.S. It’s smart and easy.
  • ACT-ON  |  FRIDAY, MARCH 18, 2016
    [Wikipedia] Top Instagram Influencers
    She is the Chief Operating Officer of Facebook, which happens to own Instagram. (No profile on Instagram, information from Wikipedia). From Wikipedia). 10 People Who Built (or Strengthened) Their Personal Brand Using the Small Screen. Social media influencers hold a great deal of power. Why Instagram? All signs of approval (e.g.,
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 23, 2016
    [Wikipedia] The Fatal Flaw of A/B Testing
    If you search significance of A/B testing, Wikipedia gives you the following scenario: Email test group A: 50 out of 1000 (5%) success rate. If you search significance of A/B testing, Wikipedia gives you the following scenario: Email test group A: 50 out of 1000 (5%) success rate Email test group B: 30 out of 1000 (3%) success rate.
  • TONY ZAMBITO  |  SUNDAY, MAY 8, 2011
    [Wikipedia] Content Marketing and Sales Enablement Must Get Married
    Image via Wikipedia. The raging waters of the sales and marketing alignment debate continues to make its’ way through the halls of corporate America.    This is despite recent entrance of social technology enabled systems and processes all professing to be the cure that remedies this debate.     What’s going on? 
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