Page 3 of 11 Previous | Next 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 15, 2014
    [Wikipedia] The Chasm of Expectations Between B2B Marketers and Buyers
    TED, Khan Academy, Wikipedia and more are fundamentally changing the expectations buyers have of the information, education and inspiration that is freely available. TED, Khan Academy, Wikipedia and more are fundamentally changing the expectations buyers have of the information, education and inspiration that is freely available.
  • BIZNOLOGY  |  WEDNESDAY, MAY 9, 2012
    [Wikipedia] Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing
    Photo credit: Wikipedia. Tokyo, Guangzhou, and Seoul, per Wikipedia. deep understanding of your target audience will do more to shape your digital media marketing plan than nearly anything else. Yet, it’s surprising how little thought some businesses give to this phase of the planning. That’s a great starting point. Nielsen.
  • BIZNOLOGY  |  MONDAY, MARCH 25, 2013
    [Wikipedia] 12 myths vs. reality on Search Engine Optimization (SEO)
    Photo credit: Wikipedia. A few numbers for your consideration: 80% of visitors to a website begin by typing keywords in the query box of a search engine. 42% click on the website in the #1 position on the search page. 90% click a website on the first page. You don’t have to be one of those getting fooled. also)–and is growing too.
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 20, 2015
    [Wikipedia] Understand Your Target Market: 3 Steps to Creating Customer Personas
    According to Wikipedia , personas are defined as fictional characters created to represent the different user types that might use a site, brand, or product in a similar way. Your product or service is intended for a particular group of people, right? You may have a grasp on your customers, but how well do actually know them? Location.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 27, 2015
    [Wikipedia] Implement the powerful CloudFlare CDN for free today
    CDNs serve a large fraction of the Internet content today, including web objects (text, graphics and scripts), downloadable objects (media files, software, documents), applications (e-commerce, portals), live streaming media , on-demand streaming media, and social networks,” according to Wikipedia. for free. actually do. I stress eat.
  • BIZNOLOGY  |  MONDAY, JANUARY 27, 2014
    [Wikipedia] 11 reasons SEO is a science; 14 reasons it’s an art
    Photo credit: Wikipedia. If your brand has a website, more people are likely to come to it from search engines than anyplace else according to  Forrester. That Is SEO a science or an art? Science is facts or truths systematically arranged showing the operation of general laws. Art is the conscious use of skill and creative imagination.
  • HUBSPOT  |  WEDNESDAY, AUGUST 31, 2011
    [Wikipedia] 13 Mind-Bending Social Media Marketing Statistics
    Every day, 2,300 new Wikipedia articles are created, adding to its 17 million articles, with contributions from 91,000 active contributors. Many of us know that social media marketing is an important part of a solid inbound marketing strategy. This post is for them -- and you. 13 Mind-Bending Social Media Marketing Statistics. 1.
  • SAZBEAN  |  TUESDAY, MAY 21, 2013
    [Wikipedia] Marketers’ Top Questions on Social Media
    – 90% What are the best ways to engage my audience with social media? – 88% How do I measure the return on my social media investment? – 87% What are the best social management tools? – 84% How do I create a social strategy? Also, what works for one company, may not work for another, but sharing can lead to new ideas.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, OCTOBER 3, 2012
    [Wikipedia] Brand Storytelling: Why Your Employees Should Tell Your Story
    brand’s story isn’t just filler for its Wikipedia page; it is a powerful marketing tool. Responsibility for a brand goes beyond the marketing department—it’s everyone’s job. You cannot stifle branding by slotting it into the same outdated organizational paradigms. Of course, the best journeys don’t simply stop at a single destination.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 25, 2013
    [Wikipedia] How Will 50 Billion Connected Devices Affect The Future of Marketing?
    But increasingly, Google rates the best content as non-commercial and that moves companies down in favor of sites like Wikipedia and in some cases, some of Google’s own content. Imagine the inevitable Future of Marketing  with 50 billion connected devices! How will marketing change and what role will brands and consumer play? Strategy
  • SAZBEAN  |  TUESDAY, MAY 14, 2013
    [Wikipedia] Facebook Works for B2B Too
    facebook engancha (Photo credit: Wikipedia) As a Business-to-Business (B2B) company, you may feel like you have to uphold a very professional image, so Facebook doesn’t make sense for you. Or that your prospective customers won’t be on Facebook because it’s clearly for kids and grandparents. What about you? News & Note
  • SAZBEAN  |  WEDNESDAY, MAY 30, 2012
    [Wikipedia] Facebook Timeline Engagement Tips – Future of Engagement
    Mark Zuckerberg, founder and CEO of Facebook (Photo credit: Wikipedia). Business brands got a new way to manage and monitor their reach to fans through the admin panel with Facebook’s recent introduction of timeline for pages. Highlights: New Admin Feature. Easily Accessible. Increases Engagement Optimization.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 26, 2012
    [Wikipedia] Predictions for B2B digital marketing in 2013
    Photo credit: Wikipedia. encourage readers to add their own.  . Facebook is ready, at last, for the B2B prime time. It took a while, but Facebook marketing is now ready for mainstream B2B, in support of branding, lead generation, and customer relationship marketing goals for enterprises of all sizes.  More and better content.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 27, 2013
    [Wikipedia] B2B prospecting data just keeps getting better
    (Photo credit: Wikipedia). The most reliable and scalable approach to finding new B2B customers is outbound communications–whether one is using mail, phone, or email, or using rented or purchased lists.  Seven vendors participated, giving us a nice range of data sources, including both compiled lists and response lists.
  • TONY ZAMBITO  |  WEDNESDAY, JUNE 1, 2011
    [Wikipedia] Social Buyerology: Listening to the Social Buyer
    Image via Wikipedia. This is the third installment of my reflection on Social Buyerology.    The first article, Social Buyerology: Understanding Buyers in the Social Age reflected on the need for a new science of examining buyers in the social age.    Only then will insights be listened to and responded to.
  • BIZNOLOGY  |  MONDAY, APRIL 7, 2014
    [Wikipedia] Social business: enterprise knowledge goes retail
    (Photo credit: Wikipedia). The Internet, with the likes of Google and Wikipedia, had a similar impact on the concept of knowledge. Outside our workplace, we became accustomed to easy access to information. You can even learn how to improve your breaststroke swimming technique or how to cook a lobster by watching a few videos online.
  • THE B2B RESEARCH BLOG  |  TUESDAY, FEBRUARY 10, 2015
    [Wikipedia] The month in #mrx
    Kristin’s Wikipedia page  shows that she knows a thing or two about growth, so her session at IIeX Europe 2015  is well worth popping along to.  Every four weeks we here at @circle_research find the most popular Tweets about market research (#mrx in Twitter talk) and take a look at what’s hot. What do surveys and Bollywood have in common?
  • SAZBEAN  |  FRIDAY, JUNE 10, 2011
    [Wikipedia] Digging in the Cache – A Series of Tubes
    Here’s the partial text from Steven’s remarks (courtesy of Wikipedia ): Ten movies streaming across that, that Internet, and what happens to your own personal Internet? Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history. It’s not a big truck. News & Notes
  • TONY ZAMBITO  |  SUNDAY, JULY 24, 2011
    [Wikipedia] The New Social Buyer Ecosystem
    Image via Wikipedia. From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.    The pace in 2011 has noticeably quickened.  New Buyer Perspectives Evolving.   There have been some surprising revelations.    In fact, I can’t even recall when I last did that. 
  • BIZNOLOGY  |  THURSDAY, OCTOBER 11, 2012
    [Wikipedia] Social Business: Facebook for the Enterprise?
    Image via CrunchBase. As Facebook surpassed the 1 billion users’ mark last week, but still had disappointing results in the stock market , the debate is inevitable: is Facebook going the way of the dodo – or should I say, MySpace and Orkut – or is it going to keep growing? But you can’t get the good without the bad.
  • CMO ESSENTIALS  |  TUESDAY, FEBRUARY 2, 2016
    [Wikipedia] Is Account-Based Marketing Ready for Take-Off?
    Image Source (Public Domain): Wikipedia. Like powered flight, account-based marketing has never been a bad idea. Considering that so many marketing best practices roll up into account-based marketing (ABM) – personalized messaging, precise and relevant targeting, pragmatic execution, and more – it’s clearly a worthwhile pursuit.
  • BIZNOLOGY  |  TUESDAY, MAY 22, 2012
    [Wikipedia] You’re only renting in social media
    Photo credit: Wikipedia. What you’re learning by “renting” your pages on Facebook , Twitter, Pinterest , Tumblr, Blogger, WordPress.com, LinkedIn, and Google+ , is portable, which is to say that everything you’re doing, experiencing, and learning will improve your ability to engage and market online into the future.
  • BIZNOLOGY  |  FRIDAY, MAY 25, 2012
    [Wikipedia] 5 Tips to Get Your Online Marketing Ready for Swimsuit Season
    Photo credit: Wikipedia. What does summertime have to do with your waistline and your business? Well, if your business is at all seasonal, you’re gearing up for summer traffic peaks or slower demand as people go on holiday. What do I mean? Well, Well, read on to see 5 tips to get your business ready for swimsuit season. Accessorize.
  • KOMARKETING ASSOCIATES  |  MONDAY, JUNE 2, 2014
    [Wikipedia] Is There A Connection Between SEO Link Building and PR-Based Brand Mentions?
    ” In a search for “John Wayne,” the official John Wayne website shows up as the top result in Google and the second result is the John Wayne Wikipedia page. Google might be doing it’s best to create a divide between PR professionals and SEO practitioners. Image / quote via SEO by the Sea. How so?
  • HUBSPOT  |  TUESDAY, JANUARY 7, 2014
    [Wikipedia] Got Writer's Block? 7 Tips and Tricks to Make Writing Easier
    White , Content Creator at Inbound Marketing Agents. 5) Use Wikipedia as your style guide. instead of diving into a massive style guide, simply look up the phrase in Wikipedia. This post is an excerpt from Content Hacks: 34 Tips and Tricks for Planning and Creating Content. Kathleen Booth , Owner & CEO at Quintain Marketing.
  • BIZNOLOGY  |  MONDAY, JANUARY 14, 2013
    [Wikipedia] 21 stats show CMOs leap before they look at ROI
    Photo credit: Wikipedia. The average tenure of a CMO has increased from 23.6 to 43 months since 2004 according to Spencer Stuart. That’s good news. Perhaps, companies are finally appreciating the business impact a CMO has. Does longer tenure put more or less pressure on CMOs? How are CMOs doing? source: Bazaarvoice ). source: AdAge ).
  • BIZNOLOGY  |  MONDAY, AUGUST 22, 2016
    [Wikipedia] Social media strategy leaders: an intro to the series
    Hello Biznology Readers! I am so proud to join the digital marketing experts who contribute to this blog. special “thank you” to Mike Moran who invited me to join the ranks. Over the years, I’ve known Mike as an author, a research partner, and a consultant. The work and the job titles emerge. Where does social media strategy live?
  • BIZNOLOGY  |  MONDAY, JULY 16, 2012
    [Wikipedia] Inventing Social Business
    Photo credit: Wikipedia. We all hear success stories about organizations that have developed social media marketing strategies, deployed social media tactics and reinvigorated brands and client relationships.  We applaud these efforts, cite them as case studies and continue to preach the gospel of social media. 
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 21, 2012
    [Wikipedia] New Developments in B2B Loyalty Marketing
    Photo credit: Wikipedia. Business marketers have much to gain from retention marketing.  Business customers tend to be fewer and more valuable—meaning you can’t afford to lose even one.  But how do you keep your customers active and buying from you, versus the competition?  How do you prevent defection?  Incentive programs.
  • BIZNOLOGY  |  WEDNESDAY, MAY 23, 2012
    [Wikipedia] High Bounce Rate Doesn’t Always Mean a Site is Bad
    Photo credit: Wikipedia. business website is an important promotional tool. Regardless of industry, target audience members are searching online before making purchase decisions. Business owners are smart to carefully analyze the success of their website. If the bounce rate is high that’s a bad thing, right? Well, not all of the time.
  • THE FORWARD OBSERVER  |  WEDNESDAY, MAY 28, 2014
    [Wikipedia] Inbound Marketing vs. Outbound Marketing: Magnet vs. Megaphone
    Here’s how Wikipedia defines it: Inbound marketing is promoting a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to bring customers in closer to the brand, where they want to be. Photo Credit: Wikipedia , Megaphone/Magnet: HubSpot
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 20, 2013
    [Wikipedia] Do we care if web content is “above the fold”?
    Photo credit: Wikipedia. This would be the biggest story of the day that would be eye grabbing in hopes of selling more papers. So Al Gore (or maybe it was Sirgey Brin) decided that things at the top of a web page are of more importance than items lower down, and this has been a topic of debate ever since. The Fold Rush.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 30, 2011
    [Wikipedia] Testing for B-to-B Marketers: How hard is it?
    Image via Wikipedia. B-to-B marketers are often guilty of laziness when it comes to testing their communications, whether it’s testing the copy approach, the layout, the offer or the target audience.  Which is a shame, because we really have no idea which motivational offer is going to work better with this audience.
  • ACT-ON  |  FRIDAY, MARCH 18, 2016
    [Wikipedia] Top Instagram Influencers
    She is the Chief Operating Officer of Facebook, which happens to own Instagram. (No profile on Instagram, information from Wikipedia). From Wikipedia). 10 People Who Built (or Strengthened) Their Personal Brand Using the Small Screen. Social media influencers hold a great deal of power. Why Instagram? All signs of approval (e.g.,
  • BIZNOLOGY  |  THURSDAY, OCTOBER 10, 2013
    [Wikipedia] The Message of Google’s New Algorithm: Be Authentic or Else
    Photo credit: Wikipedia. Google has released the first complete overhaul of its world-famous search algorithm , which now rewards web sites that promote engagement and make it easier for users to find what they want. For This post is about the other part of the equation: the content that web users actually find on your site when they arrive.
  • BIZNOLOGY  |  MONDAY, MAY 6, 2013
    [Wikipedia] Unleash the power of storytelling in your content marketing
    Photo credit: Wikipedia. If I asked you to tell me about your best friend, how would you do it? Would you use a PowerPoint presentation with slides of bullet points? Or, would you tell me stories of long talks and adventures and other shared moments? Obviously, There’s an alternative: content marketing that incorporates storytelling.
  • BIZNOLOGY  |  TUESDAY, AUGUST 26, 2014
    [Wikipedia] The ALS Ice Bucket Challenge is the perfect meme
    According to Wikipedia , the Ice Bucket Challenge is an activity involving dumping a bucket of ice water on someone’s head to promote awareness of the disease amyotrophic lateral sclerosis (ALS) and encourage donations to research. The challenge has less to do with raising money — which it has done in space to the tune of $79.7
  • BIZNOLOGY  |  FRIDAY, DECEMBER 28, 2012
    [Wikipedia] 2013: The Year of Internet Marketing Basics
    Photo credit: Wikipedia. This will be the only 2013 prediction or whatever you want to call it kind of post. have never been comfortable with trying to predict the future especially in an industry where the landscape can change very quickly and without much warning. In That happened in early October of this year. Yeah for me! Here we go.
  • BIZNOLOGY  |  TUESDAY, MAY 24, 2011
    [Wikipedia] Listening to Your Customers in Social Media
    Image via Wikipedia. Some of you know that once a month we do a free Biznology Webinar on a topic we think will interest you. Today I spoke for 30 minutes on social media listening--how your company can find out what people are saying about you online.
  • BIZNOLOGY  |  TUESDAY, MAY 17, 2011
    [Wikipedia] Digital Marketing Is Still Direct Marketing
    Image via Wikipedia. If you're a marketing executive, and you're not a member of the Marketing Executives Networking Group (MENG) , what are you waiting for? You're missing out on great networking and presenters like me, because I traveled to Philadelphia last night to address the local MENG chapter.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 6, 2011
    [Wikipedia] What's missing from your social media playbook?
    Image via Wikipedia. Some people think that B2B and B2C social media are very different. think they are similar, however. But one thing people often see as the hallmark of B2B social media is actually useful in some B2C situations as well. I am talking about a technique that is missing from many social media playbooks: proving your expertise.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 26, 2013
    [Wikipedia] Black Friday 2013: which toy retailers topped the rank vs. frequency chart in SEM?
    (Photo credit: Wikipedia). The Black Friday shopping weekend was an amazing opportunity to study the different search marketing strategies in play.  The Search Monitor decided to look closely at one interesting vertical – toy retailers – and two important search marketing metrics in that vertical: ad rank and ad frequency.
  • BIZNOLOGY  |  TUESDAY, JANUARY 17, 2012
    [Wikipedia] Being Pretty Isn’t Enough for Social Media Marketing
    Image via Wikipedia. always tell clients that it is no longer enough to be beautiful when it comes to marketing online. The Internet has become more like an Oscar after-party than it is like the airport Ramada. Online, you’re never the lone beauty in the hotel lounge. Online, you’re surrounded by equal or greater beauties.
  • PWB MARKETING BLOG  |  FRIDAY, JANUARY 7, 2011
    [Wikipedia] Three Reasons to Love QR Codes
    According to Wikipedia: A QR Code is a two-dimensional code, readable by QR scanners, mobile phones with a camera, and smartphones that came into being in 1994. QR codes have great potential for savvy marketers. The technology has been used in Asia for a number of years and is beginning to gain traction in the U.S. It’s smart and easy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 23, 2016
    [Wikipedia] The Fatal Flaw of A/B Testing
    If you search significance of A/B testing, Wikipedia gives you the following scenario: Email test group A: 50 out of 1000 (5%) success rate. If you search significance of A/B testing, Wikipedia gives you the following scenario: Email test group A: 50 out of 1000 (5%) success rate Email test group B: 30 out of 1000 (3%) success rate.
  • INDUSTRIAL MARKETING TODAY  |  SUNDAY, SEPTEMBER 2, 2012
    [Wikipedia] Why a Content BOM is Crucial to a Successful Industrial Web Design
    Content BOM is not a typo in my headline. Read on…. I am amazed how often I find that creating content is an afterthought for people who are considering an industrial web design (more commonly a site redesign). Somehow, they assume the web designer will take care of content creation and the cost is included in their proposal for designing the site.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, JUNE 7, 2013
    [Wikipedia] Build a Highly Targeted Prospect List Using LinkedIn
    started by building a global prospect list merging data I’d gathered from Jigsaw, InfoUSA/Canada, Wikipedia, and associations. Stuart Armstrong faced a big challenge. He needed to get his company into as many decisions as humanly possible -- and he was starting from scratch. Since only CFOs could approve these deals, that’s where we focused.
  • TONY ZAMBITO  |  SUNDAY, APRIL 17, 2011
    [Wikipedia] Importance of Context to Understanding the New Social Buyer Persona
    Image via Wikipedia. One of the major outcomes of the recent advances in the social age is the resurgence of contextually-based persona development and its’ role in helping to inform as well as shape strategy.    This is especially true when you consider there are several important strategic areas evolving at a rapid pace.
  • TONY ZAMBITO  |  SUNDAY, MAY 8, 2011
    [Wikipedia] Content Marketing and Sales Enablement Must Get Married
    Image via Wikipedia. The raging waters of the sales and marketing alignment debate continues to make its’ way through the halls of corporate America.    This is despite recent entrance of social technology enabled systems and processes all professing to be the cure that remedies this debate.     What’s going on? 
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Wikipedia] Seth's Blog: How to read a business book
    Seth at Wikipedia. Seths Blog. Seth Godins riffs on marketing, respect, and the ways ideas spread. For More Seth check out these links: Subscribe. Back to the home page for this blog. Check out Seths books. Visit the archives more than 2,500 posts). Seth on Squidoo. Dont Miss a Thing Free Updates by Email. Enter your email address. preview.
  • BIZNOLOGY  |  FRIDAY, MARCH 21, 2014
    [Wikipedia] Creating great content for content marketing: don’t overthink it
    (Photo credit: Wikipedia). Frequently, we hear our clients worry about how to keep a steady stream of content flowing. Many of them don’t realize that they’re making more of the problem than they have to. You certainly have to devote some of your (probably too-scarce) marketing resources to content creation. Journalists don’t invent stories.
  • BIZNOLOGY  |  FRIDAY, MARCH 21, 2014
    [Wikipedia] Creating great content for content marketing: don’t overthink it
    (Photo credit: Wikipedia). Frequently, we hear our clients worry about how to keep a steady stream of content flowing. Many of them don’t realize that they’re making more of the problem than they have to. You certainly have to devote some of your (probably too-scarce) marketing resources to content creation. Journalists don’t invent stories.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Wikipedia] 50 of the Most Dependable Web Resources for University Students | Educhoices.org
    The site looks almost exactly like Wikipedia, but there is a difference between the two: Scholarpedia can be cited in research papers. Current style options include MLA, Chicago/Turabian, APA and Wikipedia. Knowing where to turn for facts, handy web apps and other types of resources can make student life a lot easier. Copyright.
  • BIZNOLOGY  |  MONDAY, AUGUST 20, 2012
    [Wikipedia] 26 Social Media Secrets Skittles Knows
    Photo credit: Wikipedia. The Skittles website attracted 23,000 U.S. unique visitors in March 2012, while the Skittles Facebook Page  attracted 320,000 visitors–14 times as many. That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website.
  • SAZBEAN  |  MONDAY, APRIL 21, 2014
    [Wikipedia] How Typography Affects Your Internet Marketing
    English: Example of Tahoma typeface (Photo credit: Wikipedia). Suvir Mirchandani, a teenager from Pittsburgh, recently came up with a way to save the government a lot of money. No, it doesn’t involve massive cuts to social programs or reductions in military spending. Overview of Typesetting. point Arial bold is an example of a font.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Wikipedia] Untangled Web: Why White Hat SEO Is the Way for You
    Image via Wikipedia. Marketing has always had an element of deception, even to the point that commentators believe that search marketers are nothing more than spammers. So-called “ black hat SEO ” has persisted for a simple reason–it has worked.
  • BIZNOLOGY  |  THURSDAY, MARCH 7, 2013
    [Wikipedia] How do you persuade your boss that search is important?
    Photo credit: Wikipedia. If you are like most marketers, it’s a constant battle to get permission, resources, funding, priority–fill in the blank of what you need to do your job and don’t have–for your marketing programs. And that usually means numbers. How do you know how many people will come to your site?
  • TONY ZAMBITO  |  SUNDAY, MAY 1, 2011
    [Wikipedia] Plan for the Social Buyer Before It’s Too Late
    Image via Wikipedia. To say things are changing is an understatement.    Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users.    You might be surprise that most often, outbound calls are going directly into voice mail.  What is happening? 
  • BIZNOLOGY  |  WEDNESDAY, APRIL 11, 2012
    [Wikipedia] Email bankruptcy and internal social networking
    Credit: Wikipedia. Today, you need Google search more than you need Yellow Pages, Wikipedia more than Britannica. You have probably been there a few times already: after a one-week vacation or a short business trip, you come back to the office and suddenly 1,000 unread emails are waiting for you in your inbox.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 6, 2013
    [Wikipedia] Get rid of the spam link I left on your site!
    Photo credit: Wikipedia. I’ve been receiving the same kind of e-mail over and over again lately. Because Google has finally started to crack down on spammy links, webmasters everywhere are beseeching other webmasters to remove the links that, not too long ago, they desperately wanted pointing at their sites. Nothing. Thanks.
  • BIZNOLOGY  |  FRIDAY, JULY 8, 2011
    [Wikipedia] Hi, my name is Frank and I am an Internet marketer
    Image via Wikipedia. by Frank Reed. In a dimly lit church basement, Internet Marketers from around the area have gathered for their IMA (Internet Marketers Anonymous) meeting. It's an interesting crowd that is obviously not used to being around actual people very often.
  • BIZNOLOGY  |  MONDAY, MAY 9, 2011
    [Wikipedia] Do online shoppers still care about brands?
    Image via Wikipedia. Conventional wisdom says that shoppers do not care about brands anymore. Retailers lament as to how brand loyalty is dead--that customers just search for products now instead of coming to their Web sites. Where once, shoppers cared about Sears or Macy's or dozens of other names, now they don't care where they buy from.
  • BIZNOLOGY  |  THURSDAY, MAY 5, 2011
    [Wikipedia] Trends and tips for search marketing
    Image via Wikipedia. I was honored to be asked to do a one-hour interview with Jake Johnson from Full Sail University , whose class is using Search Engine Marketing, Inc. as its textbook. Give it a listen. Internet Marketing Facebook Full Sail University Google Google Analytics Keyword research Search Engine Marketing Searching Social media
  • BIZNOLOGY  |  THURSDAY, MARCH 24, 2011
    [Wikipedia] When will Web Analytics catch up with mobile usage?
    Image via Wikipedia. A few months ago, I asked the musical question, "Is the mobile activity you are counting really mobile? " The musical answer was, "no." No matter what you think you mean by mobile, I can wager that your analytics vendor is counting something else.
  • BIZNOLOGY  |  THURSDAY, MARCH 3, 2011
    [Wikipedia] Selling Marketing to SMBs: No Personal Touch? No Sale!
    Image via Wikipedia. by Frank Reed. The SMB space is the biggest puzzle that the online world has been trying to solve and, with just a few exceptions, it has failed miserably to this point. Internet Marketing Local marketing Google ReachLocal Small business
  • BIZNOLOGY  |  WEDNESDAY, APRIL 2, 2014
    [Wikipedia] “I don’t spend on social because I don’t understand it.”
    Photo credit: Wikipedia. Someone recently told me that this is what her boss says every time she tries to get him to do something–anything–in social media: “I don’t spend on social because I don’t understand it.” She bought him books. Marketing is no different. Wrong. It is about whether it is  working.
  • BIZNOLOGY  |  THURSDAY, APRIL 4, 2013
    [Wikipedia] Integrating Awareness and Demand Generation Marketing
    Photo credit: Wikipedia. Last month, I explained how I help executives descend a common learning curve, to get them to buy into outside-in marketing. Most executives from traditional marketing backgrounds build branding campaigns and drive eyeballs to them through advertising. The Awareness Site. In short, we were getting there.
  • PAUL GILLIN  |  WEDNESDAY, JUNE 26, 2013
    [Wikipedia] Delay Is Killing Major League Baseball
    The average length of a major league baseball game has increased from less than 2:38 in the 1970s to nearly three hours today, according to the baseball Wikipedia entry. The Boston Red Sox beat the Colorado Rockies 11 – 4 last night in a game that lasted three hours and 40 minutes. After all, it was already 10:30. Timestamp: 10:51 p.m.
  • SAZBEAN  |  TUESDAY, MAY 28, 2013
    [Wikipedia] Successful Marketing Always Has a Return
    coins (Photo credit: Wikipedia) As a business owner it can be tempting to look at all the money going out and worry about spending. That’s good and healthy, but too much worry can mean that you’re not making the right investments to help your business grow.  I see this especially happen with marketing decisions. What do you think?
  • BIZNOLOGY  |  MONDAY, JUNE 4, 2012
    [Wikipedia] What Are Your Customers Saying About You?
    Photo credit: Wikipedia. But I have been reflecting lately on how much has changed. Four years ago, even large companies weren’t certain about how important social media listening was. It sounded good in principle, but they weren’t sure they needed to devote resources to it. But, I asked him, do they talk about your competitors?
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 15, 2014
    [Wikipedia] Matching Marketing Technology to Business Strategy: A Starting Framework
    Wikipedia tells me that strategy maps are obsolete but I still find them useful. As you may know, I’m working with Scott Brinker of Chief Martech blog fame and Third Door Media on the MarTech marketing technology conference set for August 19-20 in Boston.* Bluff called. So, where to begin? crickets] I think the answer is no, for two reasons.
  • FATHOM  |  THURSDAY, MAY 14, 2015
    [Wikipedia] Consumer Brand SEO Pulse: 5.14.15
    Try using Wikidata.org, along with Wikipedia and schema markup. Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. link]. Don’t like it? link].
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 9, 2012
    [Wikipedia] How Does Your Brand Experience Translate in Social Media?
    According to Wikipedia, who quote the American Marketing Association, the definition of a brand is a “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”
  • HUBSPOT  |  MONDAY, JANUARY 21, 2013
    [Wikipedia] Why Marketers Need to Rise Above the Deluge of Crappy Content
    Or the Tyrannosaurus Rex of content: Wikipedia. When we at Velocity Partners published our latest SlideShare rant, “Crap: The content marketing deluge,” we got a big, big response. If you didn't see the slideshow, take a quick look. It's light on copy, you should be able to breeze through it quite quickly. The Content Marketing Deluge. Great.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 26, 2014
    [Wikipedia] Swag, Tchotchke, Bauble: 7 Things To Consider For Event Giveaways
    In case you’re unfamiliar,   a tchotchke ( choch-key ), according to  Wikipedia ,  is “a small bauble or miscellaneous item. Author: Michael Gerard Earlier this year I attended Content Marketing World in Cleveland, Ohio representing Curata as its CMO and hoping to learn best practices in content marketing from other marketers.
  • SYNECORE  |  MONDAY, JANUARY 14, 2013
    [Wikipedia] Will 3D Printing Change Manufacturing as We Know It?
    Wikipedia ), 3D printing is an “additive” manufacturing process for making three-dimensional solid objects from a digital model. Imagine loafing about on a quiet Saturday afternoon perusing Amazon.com for a sleek new pair of shoes; ahh yes, that perfect pair of pink pumps. Sounds cool enough. But what the heck is 3D printing? WHAT A CAD!
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 24, 2015
    [Wikipedia] 3 Steps To Creating Content Like A Journalist
    Nothing is quicker or more efficient than going through the top Google results and/or surfing Wikipedia to gain general understanding.”. Content marketers are not journalists. However, because of layoffs, economic circumstances, and the opportunity to expand their portfolios, many journalists have become content marketers. Brian Honigman.
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 15, 2012
    [Wikipedia] SEO Basics for Small Business Professionals: 2 Steps Anyone Can Do
    Image: Wikipedia ). 2 Steps Anyone Can Do" alt=" SEO Basics for Small Business Professionals: 2 Steps Anyone Can Do" />. Steps Anyone Can Do" width="228" height="166" /> If you’re a small business professional, you may end up doing a lot of your website updating yourself. This article explains the basics. Links.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 8, 2012
    [Wikipedia] Why you should consider centralizing your search keyword lists
    Photo credit: Wikipedia. Last month, I wrote about 2 challenges to keyword collaboration. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Without keyword collaboration, your digital assets will compete for the limited time and attention of your audience. IBM sponsors the event.
  • THE POINT  |  THURSDAY, JULY 1, 2010
    [Wikipedia] Do Email Open Rates Really Matter?
    For this, we turn to Wikipedia : “Open rates are measured using an HTML IMG tag embedded in outgoing emails, calling for a small, transparent tracking image. In fact, not only are the numbers deflated by blocked images or text versions as Wikipedia explains, but they can also be grossly inflated by the Outlook preview pane.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 14, 2013
    [Wikipedia] 3-Point Checklist: Leverage Your Online Brand Presence To Boost The Bottom Line
    Grande Guide to Wikipedia. by Nick Bell | Tweet this. You spend time, money, and resources to develop your online brand presence. Not so great at managing it? Looking for ways to tie your hard work back to the bottom line? Check out this 3-Point Checklist for maximizing your online brand presence. 1. Check these out:  .
  • BIZNOLOGY  |  TUESDAY, JANUARY 13, 2015
    [Wikipedia] You’re doing a terrible job with search and social
    So, it’s time to evolve your own personal Encyclopaedia Britannica into your own personal Wikipedia.  It might not turn your second-tier site into a top-tier overnight but it’ll surely be the kind of revision that will fuel your online commitment for at least the next 18-months to two years, as far a Google goes. Want some proof?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 30, 2011
    [Wikipedia] QR Codes Have the Beer Can Problem
    There continues to be a steady buzz about QR codes, those bar code-looking thingys that can be scanned by a smart phone to link you to added content, a website or perhaps even a coupon at the point of purchase. One of my most interesting jobs was global marketing director for aluminum packaging products (like beverage cans).  We were vulnerable! 
  • BIZNOLOGY  |  TUESDAY, JUNE 16, 2015
    [Wikipedia] Enterprise gamification is a spoon full of sugar
    According to Wikipedia, “Gamification is the use of game thinking and game mechanics in non-game contexts to engage users in solving problems and increase users’ contributions.” “Just a spoonful of sugar helps the medicine go down. In a most delightful way” — Mary Poppins. Gamification. Edutainment. AMPer
  • BIZNOLOGY  |  THURSDAY, JULY 5, 2012
    [Wikipedia] How Performance Marketing Accelerates B-to-B Prospecting
    Photo credit: Wikipedia. Every time you turn around, a new “performance marketing” opportunity turns up for B-to-B marketers.  What a treasure trove!  And on the face of it, a real boon, because you only pay when your prospect takes the action you’re looking for—the click, the download, the purchase, whatever.  Pay per lead.
  • BIZNOLOGY  |  THURSDAY, JUNE 28, 2012
    [Wikipedia] How can you pick the right social media tool for your situation?
    Photo credit: Wikipedia. The other day, I posted about choosing the right social media listening tool for the right job. usually don’t post again so quickly on the same subject, but I got so many questions that I thought I needed to. Technology only takes you so far before you need to invest in people that know how to analyze the data.
  • BIZNOLOGY  |  THURSDAY, APRIL 12, 2012
    [Wikipedia] Your social media faults are not in the tools but in ourselves
    Credit: Wikipedia. Aaron Kim had a great post yesterday on our expectations of what social media tools will do for us. That got me  thinking about how social media wasn’t the first tool that we have such outsized expectations for. have been using e-mail longer than most people. At first, e-mail was pure productivity. And up. And up.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 1, 2011
    [Wikipedia] Will Google be your new credit card?
    Image via Wikipedia. Mastercard and VISA certainly hope not, but Larry Page wants to be in your wallet. Well, not exactly–he wants to replace your wallet. Google wants to be the leading form of payments anywhere, not just online. So, how might they do that? Well, that wasn’t hard to count, right? Well, look a bit closer.
  • TONY ZAMBITO  |  THURSDAY, MAY 12, 2011
    [Wikipedia] Reinvent B2B Sales With Buyer Personas
    Image via Wikipedia. Without question, while B2B Marketing is focused on developing its new prominence in the early stages of the buying cycle via content strategy and content marketing, B2B Sales is caught flat-footed on how to adapt to changing buyer behaviors.    How can B2B Sales begin to reinvent themselves starting today? 
  • HUBSPOT  |  WEDNESDAY, OCTOBER 7, 2015
    [Wikipedia] What's WYSIWYG? How Today's Online Editor Came to Be
    Xerox Alto (Image Credit: Wikipedia ). WordStar running on DOS (Source: Wikipedia ). WYSIWYG. No, this isn't another one of those newfangled acronyms the kids are using these days -- it's actually been around for quite some time. But did you ever stop to think about where they came from? Let's explore. Wait, What? Pre-World Wide Web.
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 4, 2013
    [Wikipedia] The Fixed vs. Growth Mindset – to Which Do You Believe?
    Let’s look at what Wikipedia says about Relationships and Personal Change: Relationships. Do you believe that change is possible or do you believe that, no matter how hard one tries, change is impossible? The Fixed Mindset or. Growth Mindset? Mindset: The New Psychology of Success  was written by  Carol S. Personal Change.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 22, 2015
    [Wikipedia] 3 predictions for online marketing in 2016
    know for me, my core competencies are social media marketing ,   digital PR , influencer outreach and engagement , reputation management , and wikipedia curation services. Before that, we did it all by hand, which is pretty crazy since most websites currently running even the smallest company brand is database-backed! There’s more!
  • FEARLESS COMPETITOR  |  SUNDAY, SEPTEMBER 11, 2011
    [Wikipedia] Find New Customers Sept 11 Tribute
    2,996 people, as per Wikipedia.). This post published today at 8:46am, precisely 10 years after the moment the first plane struck the North tower of the World Trade Center. The plane in this photo had hit about 15 minutes earlier. Something incredible was happening. He had no idea how terrible that day would become.
  • TONY ZAMBITO  |  SUNDAY, JUNE 26, 2011
    [Wikipedia] The Influence of the Social Buyer on B2B Business
    Image via Wikipedia. In the B2B world, the emergence of the Social Buyer is causing organizations to search for better ways to reach its’ base of buyers.    What we do know is that B2B buyers are demanding more social experiences in their buying processes.   New Business Models. Social Buyer Cycle.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 4, 2012
    [Wikipedia] Happy Independence Day from Find New Customers
    Here are some fact on the day from Wikipedia. The sales lead generation company , Find New Customers wishes you and yours a happy and healthy Independence Day. An Independence Day invitation from 1825 is pictured here. It ought to be commemorated as the day of deliverance, by solemn acts of devotion to God Almighty.
  • BIZNOLOGY  |  TUESDAY, JUNE 19, 2012
    [Wikipedia] Adventures in Frictionless Sharing
    Well, according to Wikipedia , frictionless sharing describes the transparent sharing of resources using social media services. I have been exploring frictionless sharing for years in the form of auto-tweets, retweets, automatic cross-posting, and attention data. What What is it, you ask? Microsoft, and the #1 data-vacuum, Google.
  • BIZNOLOGY  |  MONDAY, JULY 18, 2011
    [Wikipedia] The infancy of social technologies
    Image via Wikipedia. Taking a step back, it becomes clear that we came a long way since the days where Wikipedia sounded like a misplaced hippie idea transplanted from the 60s. by Aaron Kim. Google+ is just the latest addition to the mix, introducing some interesting ideas to a space that seemed to be quite mature already.
  • BIZNOLOGY  |  MONDAY, JANUARY 7, 2013
    [Wikipedia] Is social media all the market research you need?
    Photo credit: Wikipedia. In Mike Moran’s recent post, he pointed out that digital marketing is more about understanding marketing than it is about being a technology expert.  I could not agree more. Market research rocks! The cost of entry is minimal and digital marketers have gotten good at using sophisticated tactics to reach their targets. 
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 23, 2013
    [Wikipedia] New developments in B2B marketing list acquisition
    Photo credit: Wikipedia. To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets.  Marketers can find just about every target company, title and job function they need from traditional list suppliers. Let’s look at what’s new in B2B lists these days.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 22, 2012
    [Wikipedia] 13 Experts Chime In on Klout’s New Algorithm to Determine Social Influence
    Today, Klout scores are impacted only by activity on Facebook, Twitter, Foursquare, LinkedIn, Google+, Klout, and Wikipedia. And, they pretend that they will introduce new metrics of real-life influence by adding signals from Wikipedia and LinkedIn, as by scoring the +K received by users. Social influence matters to businesses. Nobody.
<< 1 2 3 4 5 ... 10 11 >>