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  • SAZBEAN  |  FRIDAY, SEPTEMBER 13, 2013
    [Wikipedia] Worst Marketing Mistake: Features Instead of Benefits
    Photo credit: Wikipedia) We’ve all seen the product page with a bullet list of features that scrolls and scrolls. 'English: One of the pavilions of the fruits and vegetables sector in the Rungis International Market, France. Français : Un des pavillons du secteur des fruits et légumes du marché international de Rungis, en France.
  • SAZBEAN  |  WEDNESDAY, AUGUST 7, 2013
    [Wikipedia] Your Website is Your Online Business Card
    'Business card origami (and kirigami) (Photo credit: Wikipedia) When you attend business networking events or conferences, you always bring plenty of business cards to hand out, right? Well, what about your online business card? Searching for a company’s website or the name of a person is a very common part of the purchase process.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 1, 2013
    [Wikipedia] No, SEO still isn’t dead
    Photo credit: Wikipedia. am old enough to remember the Spanish dictator Francisco Franco. At the end of his life, there were endless reports of his courageous fight to remain alive. When, inevitably  he did pass away, Saturday Night Live aired a news story about Francisco Franco’s'”valiant fight to remain dead.” Not Google.
  • BIZNOLOGY  |  THURSDAY, JUNE 28, 2012
    [Wikipedia] How can you pick the right social media tool for your situation?
    Photo credit: Wikipedia. The other day, I posted about choosing the right social media listening tool for the right job. usually don’t post again so quickly on the same subject, but I got so many questions that I thought I needed to. Technology only takes you so far before you need to invest in people that know how to analyze the data.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 10, 2010
    [Wikipedia] Mapping Content to the Sales Funnel AND Buyer types
    Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. will self confess that I have ignored this one for a while. would love to know.
  • DIGITAL B2B MARKETING  |  TUESDAY, DECEMBER 10, 2013
    [Wikipedia] Top 3 Reasons Your Content Marketing Program Fails
    Quoting from Wikipedia “he was not widely recognised as a great composer until a revival of interest and performances of his music in the first half of the 19th century.” 'Everyone in B2B marketing says content marketing is important. Everyone is increasing content marketing’s share of the budget. The outlook seems grim.
  • SAZBEAN  |  TUESDAY, JUNE 3, 2014
    [Wikipedia] Five Tactics to Build a Strong Brand Presence Online
    Photo credit: Wikipedia). 'The visual brand identity manual for Mobil Oil (developed by Chermayeff & Geismar), one of the first visual identities to integrate logotype, icon, alphabet, color palette, and station architecture to create a comprehensive consumer brand experience. Provide Real Value with Your Website. great site will have: .
  • GREAT B2B MARKETING  |  TUESDAY, FEBRUARY 4, 2014
    [Wikipedia] Big Bang Marketing is Out – Agile is In
    By contrast, as Wikipedia describes agile development, it is based on adaptive planning, evolutionary development and delivery, a time-boxed iterative approach, and encourages rapid and flexible response to change. So 'I got the idea for a blog post from an uberflip.com interview with Jeremy Burton, chief marketing officer of EMC. 
  • BIZNOLOGY  |  THURSDAY, AUGUST 16, 2012
    [Wikipedia] Why SEO is Really Dead This Time and What to Do About It.
    Photo credit: Wikipedia. SEO is dead! SEO is dead! It’s always a great headline, and I know, I know, you’ve heard this story before. Every time Google changes its algorithm or a new social media technique takes off, it’s tempting to say that SEO is dead. But let’s take a look at some signs that SEO is really dead.
  • BIZNOLOGY  |  THURSDAY, MARCH 22, 2012
    [Wikipedia] Additional On Site SEO Factors to Consider
    (Photo credit: Wikipedia). Search engine optimization is a complex process that is ongoing. As a business changes, its industry changes, and its competitive environment online changes, an SEO campaign needs to be updated along with it. The URL shouldn’t be thought of as only the link. Use this online real estate wisely. Internal Links.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 4, 2012
    [Wikipedia] The 4 Mary Meeker Slides Every Marketer Should See
    Meanwhile, Wikipedia has 485 monthly active users. by Jesse Noyes | Tweet this Every year, entrepreneurs, investors and businesses wait for analysis from Mary Meeker. Who is Meeker? former securities analyst, Meeker is a venture capitalist at Kleiner Perkins Caufield & Byers. Today, Meeker provided an update to her presentation. billion.
  • MEASURABLE MARKETING  |  THURSDAY, JANUARY 19, 2012
    [Wikipedia] SOPA: The Rise of a New Internet Era?
    What's more, any site that relies heavily on user-generated content will be at some form of risk, which includes Wikipedia, YouTube, Twitter. However, a wave of further blackouts has been predicted and Wikipedia, for one, has announced that "We're not done yet.". For journalists, bloggers and techies. alike, this week has passed in a.
  • SMALL MANUFACTURER BLOG  |  THURSDAY, JUNE 30, 2011
    [Wikipedia] Tailor Your Pitches Without The BS: Lessons From SHIFT Communications
    Especially loved their Wikipedia Grande Guide.). Tweet Bloggers (well-known and not so well-known) are prime influencers in your market. Although a blogger may not use your product or service, he or she may track influential trends, companies and events. So how do you win the ear of influential bloggers in your market?
  • PWB MARKETING BLOG  |  FRIDAY, JANUARY 7, 2011
    [Wikipedia] Three Reasons to Love QR Codes
    According to Wikipedia: A QR Code is a two-dimensional code, readable by QR scanners, mobile phones with a camera, and smartphones that came into being in 1994. QR codes have great potential for savvy marketers. The technology has been used in Asia for a number of years and is beginning to gain traction in the U.S. It’s smart and easy.
  • BIZNOLOGY  |  MONDAY, MAY 9, 2011
    [Wikipedia] Do online shoppers still care about brands?
    Image via Wikipedia. Conventional wisdom says that shoppers do not care about brands anymore. Retailers lament as to how brand loyalty is dead--that customers just search for products now instead of coming to their Web sites. Where once, shoppers cared about Sears or Macy's or dozens of other names, now they don't care where they buy from.
  • BIZNOLOGY  |  FRIDAY, APRIL 12, 2013
    [Wikipedia] Defining Corporate Listening In the Online Age
    'Photo credit: Wikipedia. If you have been paying attention there is a pattern to my posts here at Biznology in the recent past. It’s It’s quite simple. am writing about listening in the corporate world. It’s It’s not a new concept. Well, maybe it is. It’s a person to person practice. So let’s review.
  • FEARLESS COMPETITOR  |  SATURDAY, FEBRUARY 25, 2012
    [Wikipedia] Sorry, I’m Not THAT Jeff Ogden | I’m the marketing strategist instead
    Source: Wikipedia). Jeff Ogden  (born February 22, 1975 in  Snohomish, Washington ) is a former  American football  player who played  wide receiver  (American football) for the  Dallas Cowboys , the  Miami Dolphins  and the  Baltimore Ravens. He retired following the  2002 season. He caught his only touchdown reception in 2001.
  • BUYEROLOGY  |  SUNDAY, FEBRUARY 12, 2012
    [Wikipedia] As The World Churns For CMO’s
    Image via Wikipedia. The good news is that CMO tenure continues to rise.  Spencer Stuart, the executive search consulting firm, in their study released early last year reported that average tenure rose to 42 months.  Up from 35 months two years ago and up from 27 months in 2007.  Compounding the complexity for CMO’s is the state of the buyer. 
  • BIZNOLOGY  |  TUESDAY, JUNE 19, 2012
    [Wikipedia] Adventures in Frictionless Sharing
    Well, according to Wikipedia , frictionless sharing describes the transparent sharing of resources using social media services. I have been exploring frictionless sharing for years in the form of auto-tweets, retweets, automatic cross-posting, and attention data. What What is it, you ask? Microsoft, and the #1 data-vacuum, Google.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 24, 2011
    [Wikipedia] Internet Marketing Grinders Are Winners
    Image via Wikipedia. by Frank Reed. First of all, for you folks in New England that refer to a sub or a hoagy as a "grinder," this is not about that. You can probably come up with a few funny images or comments and you are more than welcome to share them in the comments section. Internet Marketing Internet marketing
  • BIZNOLOGY  |  FRIDAY, OCTOBER 10, 2014
    [Wikipedia] How to avoid Google’s huge mistake
    In another classic—though little-remembered—example, Google introduced its “Wikipedia-killer,” Knol , way back in July 2008. The world didn’t need a replacement for Wikipedia. 'As my Biznology colleague Chris Abraham recently pointed out, sometimes Google is a lying liar that lies. ” [Emphasis mine]. So, yeah.
  • BIZNOLOGY  |  THURSDAY, JUNE 21, 2012
    [Wikipedia] The right social media listening tools for the right jobs
    Photo credit: Wikipedia. But I know that not everyone will spend the money to get their social media listening to be  as accurate as Converseon can do it. know that many of you want to use something free, such as Hootsuite. I see you out there.) And you  can use a free tool to do social media listening–it’s not against the law.
  • BIZNOLOGY  |  THURSDAY, MAY 10, 2012
    [Wikipedia] Baffled by Content Marketing? Start with the Basics!
    Photo credit: Wikipedia. The concern we hear most frequently from clients just getting started with content marketing is some variation on “What the heck am I going to write about?” ” So let’s start off talking about what kind of content you can and should be generating. Is This Interesting To My Audience? Next Steps.
  • BUYEROLOGY  |  WEDNESDAY, FEBRUARY 22, 2012
    [Wikipedia] Revenue Growth by Choice and The Buyer Orbit
    Image via Wikipedia. This is part 2 of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers. . Growth is getting harder and harder to come by.  We are entering a new era of the buyer.  Buyers Have Many Options.  Explore. Network. 
  • BIZNOLOGY  |  THURSDAY, MARCH 10, 2011
    [Wikipedia] "My exec doesn't understand search marketing!"
    Image via Wikipedia. hear that complaint all the time. You know how effective search marketing is. You know what it could mean to your business. You're excited about getting it done. You want to be #1 for those keywords. You can practically see those Web analytics reports showing streams of traffic fighting to get to your site.
  • MARKETING GENIUS BLOG  |  MONDAY, FEBRUARY 1, 2010
    [Wikipedia] Monday Marketing Term: Lead Scoring
    According to Wikipedia it’s the “method of assigning points to each prospect you come across. Put simply, lead scoring is a lead qualification process that helps you “qualify” or rank leads according to their level of buying interest. Lead Score with Marketing Automation. Explicit information is the “fit” of the prospect to your product.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 12, 2012
    [Wikipedia] Being Honest About Digital Marketing
    Photo credit: Wikipedia. Over the course of my day I speak to quite a few people about Internet / digital marketing in one capacity or another. The discussions range from local to organic search to paid search to social media to display advertising to analytics and all stops in between or beyond. For the most part, it’s pointless.
  • BIZNOLOGY  |  THURSDAY, JULY 25, 2013
    [Wikipedia] How to Create a B2B Content Audit
    'Photo credit: Wikipedia. In the B2B marketing world, content is used primarily to 1. Attract new prospects, and 2. Develop the relationship over time until the prospect is ready to see a salesperson, a process known as lead nurturing.  Here’s a 3-step process for conducting a B2B content audit. Identify the content you have on hand.  Videos.
  • BIZNOLOGY  |  THURSDAY, AUGUST 23, 2012
    [Wikipedia] Are you turning your marketing into PR?
    Photo credit: Wikipedia. Some of you might be scandalized to here me urge you to turn marketing into PR. mean, I have a reputation as someone who is constantly advising people to measure everything they do in terms of sales–the direct marketing playbook–and it’s very hard to do that in public relations.
  • BIZNOLOGY  |  MONDAY, MAY 14, 2012
    [Wikipedia] 5 reasons it’s not too late for Avon to join Social Media’s party
    Photo credit: Wikipedia. The Wall Street Journal, in a recent article, Avon Is Late to Social Media’s Party , says sales for cosmetic products have steadily moved online to sites like Sephora.com , Beauty.com and Drugstore.com. This This has contributed to a -75% decline in operating profit for Avon and their 5.8 million reps.
  • HUBSPOT  |  THURSDAY, MARCH 5, 2015
    [Wikipedia] Why Journalists Are Outranking Marketers in Search (And How We Can Compete)
    On balance, marketers compete most strongly in tactical and strategic content while facing stiffer competition in informational (Wikipedia) and newsworthy (publications) content. 'In the shifting sands of SEO, there’s one constant: It’s much better to top the SERPs than it is to rank on page two. How much better? Nearly 800% better.
  • SMALL MANUFACTURER BLOG  |  WEDNESDAY, OCTOBER 17, 2012
    [Wikipedia] For Freelancers / Consultants: Under What Name Should You Do Business?
    Bonus points if you have a Wikipedia page.). I like to joke that I’m semi-famous online, but in real life I’m known as “James’ mom.” ” James is my 15-year old son and also my tech support dude. She’s James’ mom!” ” Another woman stopped me and said, “Oh! Great kid!”
  • SAZBEAN  |  FRIDAY, JANUARY 24, 2014
    [Wikipedia] Connecting Content to Your Audience
    Photo credit: Wikipedia) We all want our target audience to consume the content we create — why else would we create it? 'John Donne, one of the most famous Metaphysical Poets. People consume content that resonates with their needs and wants. They like companies that provide solutions to their problems. Content Marketing Social Media
  • SAZBEAN  |  MONDAY, OCTOBER 28, 2013
    [Wikipedia] Link Building 101: Local Link Building
    '(Photo credit: Wikipedia) Link building is a project, often long and lengthy in nature. Good link building campaigns employ diverse strategies to build backlinks over the course of months, with diverse goals and objectives. It doesn’t take thousands of backlinks to rank. Marketing SEO
  • SAZBEAN  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Wikipedia] Top Reasons Consumers Give for Marking Emails as Spam
    'Email-spam-sample (Photo credit: Wikipedia) Kentico has released the results of a survey regarding consumers’ views of email marketing. While the company surveyed a relatively small sample of consumers (“more than 300?), some of the attitudes uncovered are intriguing. In this case, it appears that the survey asked to choose a single reason.
  • SAZBEAN  |  WEDNESDAY, MAY 22, 2013
    [Wikipedia] When Corporate “Policies” Get In The Way of Passionate Customers
    'Deutsch: Ein Glas Nutella-Nussnougatcreme (Photo credit: Wikipedia) Every brand and company hopes to have customers so passionate that they want to celebrate their love with a special day. Or do they? When a company’s policies of protecting the brand get in the way of such enthusiasm, what is the cost? What do you think? Or can they?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 10, 2010
    [Wikipedia] Mapping Content to the Sales Funnel AND Buyer types
    Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. will self confess that I have ignored this one for a while. would love to know.
  • BUYEROLOGY  |  THURSDAY, APRIL 19, 2012
    [Wikipedia] Are Your Lead Generation Tactics Targeting The Wrong Buyer? 4 Steps You Can Take.
    Target (Photo credit: Wikipedia). am a big baseball fan and a one-time want to be pitcher.  Hitting the target within the strike zone with a variety of different pitches is what separates Cy Young award winners from ordinary pitchers.  Lead generation today is becoming the art and science of targeting.  Getting On Target. Follow @tonyzambito.
  • BUYEROLOGY  |  MONDAY, APRIL 16, 2012
    [Wikipedia] Are Your Marketing and Sales Systems Broken?
    Everything Is Broken (Photo credit: Wikipedia). For many in marketing and sales, the march continues towards the attempt to develop tactical plans that will connect them to buyers.  We have seen many variations over the past two as these attempts are made.  By systems, I do not refer to technology.  Technology enables systems and processes. 
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 7, 2014
    [Wikipedia] Getting back to marketing basics
    '(Photo credit: Wikipedia). In the rush to implement the latest social and digital marketing programs, many marketers appear to focus on the communication aspects of their initiatives, often without much thought about the underlying strategy. They cite increases in followers, likes and visits and celebrate their successes. 
  • BIZNOLOGY  |  TUESDAY, JANUARY 17, 2012
    [Wikipedia] Being Pretty Isn’t Enough for Social Media Marketing
    Image via Wikipedia. always tell clients that it is no longer enough to be beautiful when it comes to marketing online. The Internet has become more like an Oscar after-party than it is like the airport Ramada. Online, you’re never the lone beauty in the hotel lounge. Online, you’re surrounded by equal or greater beauties.
  • BIZNOLOGY  |  THURSDAY, MAY 17, 2012
    [Wikipedia] The Eight Wastes and Internal Social Business Platforms
    Photo credit: Wikipedia. can’t see the business motivation behind it, it’s all hype and no meat. Our current toolset – email, phone, meetings, SharePoint and intranet – is more than enough for our needs. We don’t need yet another tool to make our work life even more complex. Defects. Overproduction. Waiting.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 23, 2012
    [Wikipedia] Social media is a physical extension of your brain
    So, next time you think Twitter, Facebook, Pinterest, Google+, reddit, StumbleUpon, Instagram, and Wikipedia are stupid wastes of your time, consider again: they may well be the most profound. Photo credit: Intersection Consulting). According to science, we’ve already evolved to where our brains are not our own. Dr. Stephen M.
  • BIZNOLOGY  |  MONDAY, JULY 30, 2012
    [Wikipedia] Prospecting to IT Buyers: How Nine Data Vendors Stack Up
    Photo credit: Wikipedia. Buyers of information technology (IT) are one of the most valued audiences targeted by business marketers.  Globally, these professionals spend $3.6 trillion on hardware, software and technology services.  Our thanks to them for letting us poke around under their hoods. The results of our study can be downloaded here.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MAY 3, 2013
    [Wikipedia] Provenir Adds Social Listening to Customer Decisions: Another Customer Data Platform
    For extra credit, compare and contrast Provenir’s primary Web site with the site for their listening division. ** Defined in Wikipedia as “mathematical structures used to model pairwise relations between objects”. 'I’m still collecting examples to illustrate my new category of Customer Data Platform (CDP) systems.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 24, 2012
    [Wikipedia] Higher Education Faculty Continue to Use Social Media
    Photo credit: Wikipedia. Some of you know that I’ve worked with Pearson and Babson Research Group the last couple of years on a very interesting survey of higher education faculty and their use of social media, divided into three kinds of usage: personal, professional, and teaching. Age matters. Barriers are dropping.
  • BIZNOLOGY  |  MONDAY, JANUARY 14, 2013
    [Wikipedia] 21 stats show CMOs leap before they look at ROI
    Photo credit: Wikipedia. The average tenure of a CMO has increased from 23.6 to 43 months since 2004 according to Spencer Stuart. That’s good news. Perhaps, companies are finally appreciating the business impact a CMO has. Does longer tenure put more or less pressure on CMOs? How are CMOs doing? source: Bazaarvoice ). source: AdAge ).
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 25, 2010
    [Wikipedia] 3 Fantastic B2B Marketing Videos and Why They’re Successful
    We’re the 2nd search result for ‘inbound marketing’ behind Wikipedia.&# “ Thank an Engineer &# by Texas Instruments Coinciding with the launch of this video, Texas Instruments held a video idea contest in which people submitted ideas for the next videos to the TI community site. Build brand loyalty.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 25, 2013
    [Wikipedia] How Will 50 Billion Connected Devices Affect The Future of Marketing?
    But increasingly, Google rates the best content as non-commercial and that moves companies down in favor of sites like Wikipedia and in some cases, some of Google’s own content. Imagine the inevitable Future of Marketing  with 50 billion connected devices! How will marketing change and what role will brands and consumer play? Strategy
  • WRITTENT  |  WEDNESDAY, FEBRUARY 20, 2013
    [Wikipedia] What is a Press Release and How to Write One
    Wikipedia defines a press release as “a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy.” You’ve heard of them. You know big corporations use them. You know they can give you a ton of publicity. But what is a press release, exactly? PRWeb shows [.].
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 9, 2012
    [Wikipedia] How Does Your Brand Experience Translate in Social Media?
    According to Wikipedia, who quote the American Marketing Association, the definition of a brand is a “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”
  • BIZNOLOGY  |  MONDAY, MARCH 18, 2013
    [Wikipedia] Scraping vs. Aggregation: How To Share Others’ Content Fairly
    Photo credit: Wikipedia. For content marketers, the rules for what you can and cannot share are pretty murky, but there are some guidelines that should keep you out of trouble. SEO What brought content marketing to mind as I read the article was the discussion of scraping. Another example cited in the SEO Book piece are newspapers. Intent.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Wikipedia] What makes an effective knowledge worker? (Gurteen Knowledge)
    Books Amazon.com Books Wikipedia Collegiate Dictionary Collegiate Thesaurus Daypop Google Google Images Gurteen Hotbot HyperDictionary Translate to French Translate to German Translate to Italian Translate to Portuguese Translate to Spanish Yahoo. The Gurteen Knowledge Website. Altavista Amazon.co.uk Weblog Entry. Posted By David Gurteen.
  • MARKETING ACTION  |  THURSDAY, MAY 1, 2014
    [Wikipedia] Agency Enjoys 100% Growth with Act-On Marketing Automation
    Bevel Gear” image source: Wikipedia. 'For every successful business, there comes a time when shaking things up is necessary to stay competitive. For marketing agency, CoreElement , that time was two years ago. Based in Cleveland, Ohio, CoreElement helps industrial manufacturers grow their sales. And it worked well. How did CoreElement do it?
  • CHRIS KOCH  |  FRIDAY, MAY 6, 2011
    [Wikipedia] How to measure influence in social media marketing
    Image via Wikipedia. Measuring influence is the new obsession in the social media world—adding another layer of anxiety to the dark cloud of existential dread that is marketing ROI. Social media present us as individuals seeking status within a community, which is something that humans have been working at since our days as monkeys.
  • BIZNOLOGY  |  THURSDAY, APRIL 26, 2012
    [Wikipedia] Perform a Link Audit to Monitor Link Building Efforts
    Photo credit: Wikipedia. Link building is a huge part of an SEO campaign. Inbound links to a website convey trust and the search engines take that into consideration as part of their ranking algorithm. link audit is best done manually. The first step to conducting a link audit is to use a tool like Link Diagnosis.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 21, 2011
    [Wikipedia] Five Ways B-to-B Marketers Need to Change Their Game
    Image via Wikipedia. The Internet has driven dramatic changes in business buying behavior.  Just as no one buys a car anymore without first checking prices and features online, business buyers now research and educate themselves online, months—even years—before ever seeing a sales person. In No more. But there’s more. 
  • DIGITAL BODY LANGUAGE  |  THURSDAY, JULY 9, 2009
    [Wikipedia] A Logo is Not a Brand: B2B Marketing and Social Media
    Wikipedia defines “brand” as “A brand is a collection of experiences and associations connected with a service, a person or any other entity.” I’ve been part of the Online Marketing Summit (OMS) tour this summer, and it has given me a great chance to interact with a lot of marketers about the challenges they are facing. More stable?
  • CHRIS KOCH  |  FRIDAY, JULY 16, 2010
    [Wikipedia] Have you created a waking dream for your customers?
    Image via Wikipedia. can’t name the specific companies because we’re still in the midst of the judging process, but it doesn’t really matter because the stuff is so innovative. Another company is using automated algorithms to seek out and deliver targeted customer and competitive intelligence to salespeople—on a daily basis! Very cool.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, OCTOBER 10, 2012
    [Wikipedia] Why Your Blog Should be Your Top Social Media Tool
    And that sounds an awful lot like social media in a definition that I saved and have embraced from Wikipedia several years ago: Social media  is information content created by people using highly accessible and scalable publishing technologies. We often talk about the need to develop a content marketing mindset. That’s 4 for the price of one. 
  • DIGITAL B2B MARKETING  |  THURSDAY, FEBRUARY 9, 2012
    [Wikipedia] 4 Problems Killing Thought Leadership Marketing
    According to Wikipedia, the distinguishing characteristic of a thought leader is “the recognition from the outside world that the company deeply understands its business, the needs of its customers, and the broader marketplace in which it operates.” Chris Koch shared Four Reasons to Hate Thought Leadership earlier this week.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Wikipedia] How Content Marketing Works on Pinterest
    According to Wikipedia , Pinterest is a pinboard -style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. For a social media site to truly step into the spotlight, it has to have something special. What to Share. Inspire your followers! How to Share.
  • MARKETING INTERACTIONS  |  MONDAY, SEPTEMBER 20, 2010
    [Wikipedia] When Thought Leadership Isn't
    Definition of Thought Leadership by Wikipedia: A thought leader is a futurist or person who is recognized for. Many B2B marketers cite a goal of their content marketing programs as establishing their company as thought leaders in their marketplace. However, becoming a thought leader takes a bit more effort than you may think. Be specific.
  • THE B2B RESEARCH BLOG  |  TUESDAY, FEBRUARY 10, 2015
    [Wikipedia] The month in #mrx
    Kristin’s Wikipedia page  shows that she knows a thing or two about growth, so her session at IIeX Europe 2015  is well worth popping along to.  'Every four weeks we here at @circle_research find the most popular Tweets about market research (#mrx in Twitter talk) and take a look at what’s hot. What do surveys and Bollywood have in common?
  • MI6 MARKETING AGENCY  |  WEDNESDAY, JANUARY 26, 2011
    [Wikipedia] Mi6 Quick Tip #1
    Wikipedia definition ]. Using Flickr to Tell a Story About Your Events. Remember the phrase: “A Picture is Worth a Thousand Words”? Do you take photos at your events? Pictures help people visualize what the event was like and if they attended what the experience was like. Flickr is a good tool to use to organize your photos. To Consider.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 30, 2011
    [Wikipedia] QR Codes Have the Beer Can Problem
    Here’s the Wikipedia definition. There continues to be a steady buzz about QR codes, those bar code-looking thingys that can be scanned by a smart phone to link you to added content, a website or perhaps even a coupon at the point of purchase. While this may sound mundane, the opportunity to nurture $2.5 We were vulnerable! 
  • KOMARKETING ASSOCIATES  |  MONDAY, JUNE 2, 2014
    [Wikipedia] Is There A Connection Between SEO Link Building and PR-Based Brand Mentions?
    ” In a search for “John Wayne,” the official John Wayne website shows up as the top result in Google and the second result is the John Wayne Wikipedia page. 'Google might be doing it’s best to create a divide between PR professionals and SEO practitioners. Entity associations are a more complex discussion. How so?
  • BIZNOLOGY  |  THURSDAY, DECEMBER 1, 2011
    [Wikipedia] Will Google be your new credit card?
    Image via Wikipedia. Mastercard and VISA certainly hope not, but Larry Page wants to be in your wallet. Well, not exactly–he wants to replace your wallet. Google wants to be the leading form of payments anywhere, not just online. So, how might they do that? Well, that wasn’t hard to count, right? Well, look a bit closer.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 31, 2013
    [Wikipedia] Redefining Success as Social
    'Photo credit: Wikipedia. How important is it to one’s career to be involved in social networks and to keep a high profile?  For brands, it is key and there are metrics to prove it.  But the impact on individuals and their careers, while discussed a great deal,  has been much less measured.  Performance management has also gone social. 
  • BIZNOLOGY  |  FRIDAY, MAY 17, 2013
    [Wikipedia] Don’t Make These Enterprise SEO Mistakes
    'Photo credit: Wikipedia. The SEO process looks the same, for the most part, for any website owner. Small businesses and large businesses have the same goal–to improve their search engine presence in order to generate more visitors to the site. Here are 3 common mistakes that large corporations make during an SEO campaign.
  • VIEWPOINT  |  MONDAY, DECEMBER 30, 2013
    [Wikipedia] Up, Down, Over and Out
    Now for "over and out" from Wikipedia Voice Procedure : Some words with specialized meanings are used in radio communication throughout the English-speaking world, and in international radio communication, where English is the lingua franca. Words are so powerful! Examples: The words "up", "down" and the phrase "over and out.".
  • FEARLESS COMPETITOR  |  SUNDAY, SEPTEMBER 11, 2011
    [Wikipedia] Find New Customers Sept 11 Tribute
    2,996 people, as per Wikipedia.). This post published today at 8:46am, precisely 10 years after the moment the first plane struck the North tower of the World Trade Center. The plane in this photo had hit about 15 minutes earlier. trail of black smoke streamed south seemingly forever across a crystal clear blue sky.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 4, 2012
    [Wikipedia] Publishing is dying because marketers are the new publishers
    Wikipedia has crushed them all. Image by Getty Images via @daylife. Every time I come to New York City, I see the same scene. At the subway stations and on the street, I pass multiple people yelling, “AM New York” to passersby, as they attempt to hand out free newspapers to commuters. But very few people take them. fix-it book.
  • BIZNOLOGY  |  TUESDAY, MAY 27, 2014
    [Wikipedia] So what is native advertising?
    According to Wikipedia , “ Native advertising  is an  online advertising  method in which the advertiser attempts to gain attention by providing content in the context of the user’s experience. guess we can call it buzz advertising, if you will. The Native Matrix. Who is it written by? Editorial staff. Sales staff/. ad agency.
  • BIZNOLOGY  |  MONDAY, AUGUST 26, 2013
    [Wikipedia] Building Your B2B Marketing Database
    'Photo credit: Wikipedia. Your most important tool in B2B is, arguably, the marketing database.  In fact, your database is the roadmap for your B2B marketing; it’s the “recorded history of the customer relationship.”   So what goes into a marketing database?  Plenty. In business buying, there’s an entire cast of characters. Public v.
  • GREAT B2B MARKETING  |  FRIDAY, NOVEMBER 8, 2013
    [Wikipedia] The Biggest Threat to Your B2B Marketing Success
    According to Wikipedia, “Inertia is the resistance of any physical object to any change in its motion (including a change in direction).” 'Of all the threats to your ability to achieve marketing success, perhaps the most insidious is inertia.  But why do we fail to act? Insufficient knowledge. It’s hard to do what you don’t know how to do.
  • BUYEROLOGY  |  THURSDAY, SEPTEMBER 1, 2011
    [Wikipedia] Enhance the Buyer Experience with Intelligent Engagement
    Image via Wikipedia. One particular trend I have noticed this year, in participant observations with B2B buyers, is the movement towards what I would label Intelligent Engagement.    I referenced this in my previous article whereby I questioned the phrase Reach and Engage in contrast to Listen and Engage.  Related articles.
  • BIZNOLOGY  |  THURSDAY, JUNE 2, 2011
    [Wikipedia] My Interview with Webdagene in Oslo
    Image via Wikipedia. I'm looking forward to my trip to Oslo in September to appear at the Wegdagene conference , where I will be doing a keynote speech and a workshop on experimental marketing (aka Do It Wrong Quickly). The introduction is in Norwegian, but my part is in English, so check out my interview with Webdagene in Oslo.
  • BIZNOLOGY  |  TUESDAY, MAY 24, 2011
    [Wikipedia] Listening to Your Customers in Social Media
    Image via Wikipedia. Some of you know that once a month we do a free Biznology Webinar on a topic we think will interest you. Today I spoke for 30 minutes on social media listening--how your company can find out what people are saying about you online.
  • BIZNOLOGY  |  MONDAY, MAY 23, 2011
    [Wikipedia] The difference between "fail fast" and just failing
    Image via Wikipedia. Peter Kim is a smart guy and I usually agree with him. But a friend of mine sent me a post he did a couple of weeks back where he explains " Why fail fast is bad advice." I could characterize his argument, but it's better that you go read it yourself, so I don't prejudice you. I'll wait right here.)
  • BIZNOLOGY  |  TUESDAY, APRIL 12, 2011
    [Wikipedia] Academics use social media more than business people
    Image via Wikipedia. spoke at a panel session with Hester Tinti-Kane and Jeff Seaman at the Pearson CiTE conference in Denver yesterday, unveiling a survey of higher education on how social media is used. It sounded exciting, but I wondered about whether this was up my alley.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 14, 2013
    [Wikipedia] Unconventional ways to find link building opportunities
    '(Photo credit: Wikipedia). Link building has become a very significant part of search engine optimization (SEO). As more and more people turn to search engines for information on the web, SEO continues to grow in importance and so does link building. Respond to Comments. Social Media Interaction.
  • BIZNOLOGY  |  THURSDAY, MAY 5, 2011
    [Wikipedia] Trends and tips for search marketing
    Image via Wikipedia. was honored to be asked to do a one-hour interview with Jake Johnson from Full Sail University , whose class is using Search Engine Marketing, Inc. as its textbook. Give it a listen. Internet Marketing Facebook Full Sail University Google Google Analytics Keyword research Search Engine Marketing Searching Social media
  • BIZNOLOGY  |  THURSDAY, JANUARY 16, 2014
    [Wikipedia] Social media becoming increasingly important in regards to link building
    '(Photo credit: Wikipedia). As with most things online, the SEO industry is dynamic and things can move very quickly. Much like the SEO industry which encompasses it, link building is also continuously changing and evolving. SEO Value of Social Signals. Increased Reach and Value for Links. This is important for two reasons.
  • BIZNOLOGY  |  MONDAY, JANUARY 23, 2012
    [Wikipedia] Lights, camera, action: Video helps you stay in touch with customers
    Image via Wikipedia. One problem that plagues B-to-B sales and marketing is coming up with relevant, timely messages for nurturing customer relationships.  I recently ran across a particularly compelling solution to this problem: Personalized email that links to entertaining, but useful, videos. How about you? 
  • BIZNOLOGY  |  TUESDAY, OCTOBER 4, 2011
    [Wikipedia] The Long Tail of Blogger Outreach
    Image via Wikipedia. had breakfast with John Bell of Ogilvy a number of years ago. He didn’t see the value of investing limited budget, time, and resources on the long tail when those treasures would better be used to woo the high-fliers, professionals, top-cows, and A-listers.  The Internet is such a gift.  Nothing.  They take time. 
  • HUBSPOT  |  WEDNESDAY, AUGUST 31, 2011
    [Wikipedia] 13 Mind-Bending Social Media Marketing Statistics
    Every day, 2,300 new Wikipedia articles are created, adding to its 17 million articles, with contributions from 91,000 active contributors. Many of us know that social media marketing is an important part of a solid inbound marketing strategy. This post is for them -- and you. 13 Mind-Bending Social Media Marketing Statistics.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 18, 2011
    [Wikipedia] Inbound Marketing the Way God Intended
    Image via Wikipedia. and entire “informational” sites similar to Wikipedia, distributed globally, on many different servers and under many different domains and sub-domains to emulate its “impossible” counterpart. Last week I asked my management team if what we do at Abraham Harrison is inbound marketing.
  • BIZNOLOGY  |  TUESDAY, APRIL 5, 2011
    [Wikipedia] What if my competitor is cheating at SEO?
    Image via Wikipedia. Does that question keep you up at night? mean, you are following the rules. You are doing everything ethically and humanly possible to drive searchers to your Web site, but what if your competitors are not so scrupulous? What if one of those back-hat SEO experts is advising your top competitor?
  • BIZNOLOGY  |  THURSDAY, MARCH 3, 2011
    [Wikipedia] Selling Search to the C-Suite
    Image via Wikipedia. This might have happened to you. You are all fired up about the possibilities of search marketing, but you just haven't figured out how to get the executive support that you need. But no matter what you do, you can't get the attention that you need from the top management in your company.
  • SAZBEAN  |  MONDAY, JANUARY 13, 2014
    [Wikipedia] 7 Benefits of Using Lead Generation Software
    'Deutsch: Konnopkes Imbiss, Schönhauser Allee, Berlin (Photo credit: Wikipedia) Take a moment to think about how your business markets its services or products. In the same way that driving sales is hugely important, the manner in which you market your business also has a direct impact on your own success.
  • BIZNOLOGY  |  TUESDAY, JANUARY 13, 2015
    [Wikipedia] You’re doing a terrible job with search and social
    So, it’s time to evolve your own personal Encyclopaedia Britannica into your own personal Wikipedia. News articles, Wikipedia articles, blog posts, magazine articles, forum discussions, and ratings from Yelp, Better Business Bureau, Amazon, Google Product Search, etc). You’ve a Chequered Past. Want some proof? And why?
  • BIZNOLOGY  |  THURSDAY, MAY 3, 2012
    [Wikipedia] Specialization is Scary but Required for Digital Marketing
    Photo credit: Wikipedia. have been talking a lot about differentiation being critical for successful digital marketing. On Monday, I gave a differentiation example for large companies and on Wednesday I gave an example of a small company needing to differentiate. And that’s just plain scary. Very few of us are running at capacity.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 24, 2013
    [Wikipedia] 3 Tips to Help Content Marketers Understand Sales Cycles
    'Photo credit: Wikipedia. Content marketing takes time and effort. When marketers don’t see results, determining the return on investment isn’t easy. If you’re constantly struggling with your business blog and exasperated with the lack of qualified leads, you may be missing key points in your content strategy. Mid-market.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 5, 2011
    [Wikipedia] 11 Tweet-Friendly Takeaways from Eloqua’s Grande Guides
    Wikipedia’s landing page sees 5.5 million edits to Wikipedia articles… per month!” by Andrew Moravick | Tweet this. We said “ lists are dead ,” but the convenience of sharing information in “Five Fast Facts,” or “Eight Exciting Excerpts,” is rather hard to quit. Feel free to take any token that strikes or surprises you and share away.
  • WEBBIQUITY  |  FRIDAY, MARCH 30, 2012
    [Wikipedia] How (and Why) to Map Your Company’s Digital Landscape
    Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. But “use” and “success” are two different things.
  • BIZNOLOGY  |  FRIDAY, MARCH 15, 2013
    [Wikipedia] Listening Online Isn’t A Lost Art, You Must Find It
    Photo credit: Wikipedia. If you are even a casual reader of my posts here at Biznology you will see that one of my hobbies is to observe what might called the “conventional wisdom” of the Internet space and then call b t on it if I think it’s a fair assessment. Of course, I say fortunately for me. It’s simple.
  • BIZNOLOGY  |  MONDAY, APRIL 9, 2012
    [Wikipedia] Tips for Next Gen Digital Marketing and PR Pros
    Photo credit: Wikipedia. What’s the future of digital media marketing and social public relations? What trends are we, as seasoned digital media marketers, seeing in the marketplace? What advice can we give the next generation of digital media marketing or PR pros for landing a job in digital marketing or communications? It’s One final tip.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 23, 2013
    [Wikipedia] New developments in B2B marketing list acquisition
    Photo credit: Wikipedia. To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets.  Marketers can find just about every target company, title and job function they need from traditional list suppliers. Let’s look at what’s new in B2B lists these days.
  • BIZNOLOGY  |  FRIDAY, AUGUST 17, 2012
    [Wikipedia] Do you have enough pages in the search index?
    Photo credit: Wikipedia. In some ways, you  never have enough pages in the search index, because every extra page that sneaks in there is a lottery ticket in the search sweepstakes–you’ve got to be in it to win it. So, the more pages you have in the search index, the more chances you have to be found. it’s Google and Bing.
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