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  • SAZBEAN  |  TUESDAY, JULY 15, 2014
    [Wikipedia] 5 Tips for Better Twitter Advertising
    (Photo credit: Wikipedia). Advertising on Twitter can be effective for increasing the size of your audience and also for sending traffic to your website. Besides knowing what your goal is, these tips will help you advertise better on Twitter… 1. Goal Impacts Type of Campaign. Targeting Usernames vs Interest Categories. Good Messaging.
  • SAZBEAN  |  FRIDAY, SEPTEMBER 13, 2013
    [Wikipedia] Worst Marketing Mistake: Features Instead of Benefits
    Photo credit: Wikipedia) We’ve all seen the product page with a bullet list of features that scrolls and scrolls. English: One of the pavilions of the fruits and vegetables sector in the Rungis International Market, France. Français : Un des pavillons du secteur des fruits et légumes du marché international de Rungis, en France.
  • BIZNOLOGY  |  MONDAY, MAY 6, 2013
    [Wikipedia] Unleash the power of storytelling in your content marketing
    Photo credit: Wikipedia. If I asked you to tell me about your best friend, how would you do it? Would you use a PowerPoint presentation with slides of bullet points? Or, would you tell me stories of long talks and adventures and other shared moments? Obviously, There’s an alternative: content marketing that incorporates storytelling.
  • BIZNOLOGY  |  TUESDAY, JANUARY 13, 2015
    [Wikipedia] You’re doing a terrible job with search and social
    So, it’s time to evolve your own personal Encyclopaedia Britannica into your own personal Wikipedia.  It might not turn your second-tier site into a top-tier overnight but it’ll surely be the kind of revision that will fuel your online commitment for at least the next 18-months to two years, as far a Google goes. Want some proof?
  • BIZNOLOGY  |  WEDNESDAY, APRIL 11, 2012
    [Wikipedia] Email bankruptcy and internal social networking
    Credit: Wikipedia. Today, you need Google search more than you need Yellow Pages, Wikipedia more than Britannica. You have probably been there a few times already: after a one-week vacation or a short business trip, you come back to the office and suddenly 1,000 unread emails are waiting for you in your inbox.
  • BLUE FOCUS MARKETING  |  MONDAY, DECEMBER 3, 2012
    [Wikipedia] Content Marketing Gives Customers a Reason to Believe
    Wikipedia defines content strategy as “the planning, development and management of informational content—written or in other media.” “People don’t buy what you do; people buy why you do it,” according to author Simon Sinek. The best brands give customers reasons to care about them. What is content marketing? What is content strategy?
  • TONY ZAMBITO  |  SUNDAY, MARCH 4, 2012
    [Wikipedia] 3 Ways To Connect With Today’s B2B Buyers
    Image via Wikipedia. This is part 4 of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers. Connecting with today’s B2B buyers is on the minds of most CEO’s and their teams today.  Focus On The Total Brand and Buyer Experience.
  • BIZNOLOGY  |  MONDAY, AUGUST 27, 2012
    [Wikipedia] Do you need accurate sentiment for social media listening?
    Photo credit: Wikipedia. Most of you know that I serve as Chief Strategist at Converseon, so I spend a lot of time thinking about sentiment analysis techniques for social media listening. The question is, how accurate do you need sentiment analysis to be? But are you willing to pay for it? A few years ago, it was a silly question.
  • BIZNOLOGY  |  FRIDAY, MARCH 21, 2014
    [Wikipedia] Creating great content for content marketing: don’t overthink it
    (Photo credit: Wikipedia). Frequently, we hear our clients worry about how to keep a steady stream of content flowing. Many of them don’t realize that they’re making more of the problem than they have to. You certainly have to devote some of your (probably too-scarce) marketing resources to content creation. Journalists don’t invent stories.
  • TRADESMEN INSIGHTS  |  THURSDAY, JANUARY 19, 2012
    [Wikipedia] What Are You Doing to Drive Traffic to Your Blog?
    Publish your posts on Wikipedia. Your blog should be the centerpiece of your marketing efforts, so it stands to reason that you need to promote as much traffic to it as you can. recently read a post on Problogger from Blogstash that outlined 65 ways to improve your traffic. Guest posts, there are certainly others in your space.
  • BIZNOLOGY  |  MONDAY, JULY 18, 2011
    [Wikipedia] The infancy of social technologies
    Image via Wikipedia. Taking a step back, it becomes clear that we came a long way since the days where Wikipedia sounded like a misplaced hippie idea transplanted from the 60s. by Aaron Kim. Google+ is just the latest addition to the mix, introducing some interesting ideas to a space that seemed to be quite mature already.
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 4, 2013
    [Wikipedia] The Fixed vs. Growth Mindset – to Which Do You Believe?
    Let’s look at what Wikipedia says about Relationships and Personal Change: Relationships. Do you believe that change is possible or do you believe that, no matter how hard one tries, change is impossible? The Fixed Mindset or. Growth Mindset? Mindset: The New Psychology of Success  was written by  Carol S. Personal Change.
  • SAZBEAN  |  THURSDAY, FEBRUARY 13, 2014
    [Wikipedia] Data-Driven Customer Experience as a Competitive Advantage
    ETMS (Photo credit: Wikipedia) Companies are always looking for competitive advantages — what can make them stand out against their competitors. Using data and analytics to drive customer experience improvements can be a long-haul competitive advantage — increasing conversions and repeat business.
  • SAZBEAN  |  MONDAY, OCTOBER 28, 2013
    [Wikipedia] Link Building 101: Local Link Building
    (Photo credit: Wikipedia) Link building is a project, often long and lengthy in nature. Good link building campaigns employ diverse strategies to build backlinks over the course of months, with diverse goals and objectives. It doesn’t take thousands of backlinks to rank. Marketing SEO
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 9, 2012
    [Wikipedia] How Does Your Brand Experience Translate in Social Media?
    According to Wikipedia, who quote the American Marketing Association, the definition of a brand is a “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”
  • PWB MARKETING BLOG  |  FRIDAY, JULY 29, 2011
    [Wikipedia] 20 Most Expensive Google AdWords Keywords [Infographic]
    According to Wikipedia, it’s blood that remains in the umbilical cord after childbirth. Google makes a killing selling advertising – nearly 97% of its revenue comes from advertising. In the U.S., 41% of all online advertising dollars go to Google. Ever wonder which keywords are the most expensive with Google AdWords? florist cannot.
  • WEBBIQUITY  |  FRIDAY, MARCH 30, 2012
    [Wikipedia] How (and Why) to Map Your Company’s Digital Landscape
    Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. But “use” and “success” are two different things.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 1, 2011
    [Wikipedia] Will Google be your new credit card?
    Image via Wikipedia. Mastercard and VISA certainly hope not, but Larry Page wants to be in your wallet. Well, not exactly–he wants to replace your wallet. Google wants to be the leading form of payments anywhere, not just online. So, how might they do that? Well, that wasn’t hard to count, right? Well, look a bit closer.
  • BIZNOLOGY  |  MONDAY, JANUARY 23, 2012
    [Wikipedia] Lights, camera, action: Video helps you stay in touch with customers
    Image via Wikipedia. Here’s where I ran across this:  Glenn Diehl, owner of the New York distributor of Skyline Exhibits , has a team of eight sales people selling custom trade show exhibits and portable displays to marketers and trade show managers in New York City and several northern counties.  How about you? 
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 8, 2012
    [Wikipedia] Why you should consider centralizing your search keyword lists
    Photo credit: Wikipedia. Last month, I wrote about 2 challenges to keyword collaboration. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Without keyword collaboration, your digital assets will compete for the limited time and attention of your audience. IBM sponsors the event.
  • BIZNOLOGY  |  MONDAY, MAY 23, 2011
    [Wikipedia] The difference between "fail fast" and just failing
    Image via Wikipedia. Peter Kim is a smart guy and I usually agree with him. But a friend of mine sent me a post he did a couple of weeks back where he explains " Why fail fast is bad advice." I could characterize his argument, but it's better that you go read it yourself, so I don't prejudice you. I'll wait right here.)
  • BIZNOLOGY  |  THURSDAY, OCTOBER 9, 2014
    [Wikipedia] Knowledge as a service: people as a “de facto” Enterprise Service Bus
    The Wikipedia definition of it probably sounds like something said in an obscure foreign language to most mortals: An enterprise service bus (ESB) is a software architecture model used for designing and implementing communication between mutually interacting software applications in a service-oriented architecture (SOA).
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 30, 2011
    [Wikipedia] Testing for B-to-B Marketers: How hard is it?
    Image via Wikipedia. B-to-B marketers are often guilty of laziness when it comes to testing their communications, whether it’s testing the copy approach, the layout, the offer or the target audience.  Which is a shame, because we really have no idea which motivational offer is going to work better with this audience.
  • SAZBEAN  |  TUESDAY, JUNE 3, 2014
    [Wikipedia] Five Tactics to Build a Strong Brand Presence Online
    Photo credit: Wikipedia). The visual brand identity manual for Mobil Oil (developed by Chermayeff & Geismar), one of the first visual identities to integrate logotype, icon, alphabet, color palette, and station architecture to create a comprehensive consumer brand experience. Provide Real Value with Your Website. great site will have: .
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 28, 2012
    [Wikipedia] The Quantum Mechanics of Blogger Outreach
    Image via Wikipedia. My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. The argument generally goes as follows: if you send thousands of email pitches to topically- and demographically-relevant bloggers and online influencers in one go, you’re spamming. All at once.
  • HUBSPOT  |  TUESDAY, JANUARY 7, 2014
    [Wikipedia] Got Writer's Block? 7 Tips and Tricks to Make Writing Easier
    White , Content Creator at Inbound Marketing Agents. 5) Use Wikipedia as your style guide. instead of diving into a massive style guide, simply look up the phrase in Wikipedia. This post is an excerpt from Content Hacks: 34 Tips and Tricks for Planning and Creating Content. Kathleen Booth , Owner & CEO at Quintain Marketing.
  • BIZNOLOGY  |  FRIDAY, MARCH 21, 2014
    [Wikipedia] Creating great content for content marketing: don’t overthink it
    (Photo credit: Wikipedia). Frequently, we hear our clients worry about how to keep a steady stream of content flowing. Many of them don’t realize that they’re making more of the problem than they have to. You certainly have to devote some of your (probably too-scarce) marketing resources to content creation. Journalists don’t invent stories.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 9, 2013
    [Wikipedia] Do best practices really exist in the realm of Social Business?
    Seal of Good Practice as it appeared in 1958 (Photo credit: Wikipedia). According to Wikipedia, a best practice is supposed to be “a method or technique that has consistently shown results superior to those achieved with other means, and that is used as a benchmark.”
  • BIZNOLOGY  |  WEDNESDAY, MAY 23, 2012
    [Wikipedia] High Bounce Rate Doesn’t Always Mean a Site is Bad
    Photo credit: Wikipedia. business website is an important promotional tool. Regardless of industry, target audience members are searching online before making purchase decisions. Business owners are smart to carefully analyze the success of their website. If the bounce rate is high that’s a bad thing, right? Well, not all of the time.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 18, 2012
    [Wikipedia] No more SEO worries for dynamic content?
    Image via Wikipedia. If you care about how your site is found in organic search, you must spend some of your time thinking about search engine optimization (SEO). In the olden days (2005), certain kinds of content had no shot of showing up in the search index (and thus, could never be found). Google ain’t the only search engine.
  • BIZNOLOGY  |  TUESDAY, JULY 28, 2015
    [Wikipedia] My online influencer research and engagement process
    So, my process is: set up SDL SM2, add all the keywords I have collected through going down a Wikipedia rabbit hole, let it go to parse, search, and churn. Gerris Corp , the latest iteration of my career, is a hybrid of personal billable hours and a collaboration with partners, professionals, and a global, decentralized staff. Really big.
  • BIZNOLOGY  |  FRIDAY, MARCH 15, 2013
    [Wikipedia] Listening Online Isn’t A Lost Art, You Must Find It
    Photo credit: Wikipedia. If you are even a casual reader of my posts here at Biznology you will see that one of my hobbies is to observe what might called the “conventional wisdom” of the Internet space and then call b t on it if I think it’s a fair assessment. Of course, I say fortunately for me. It’s simple.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 19, 2012
    [Wikipedia] Social software adoption: Riding the hype curve
    Technologists working with innovation are very familiar with Gartner’s hype cycle framework and its most known artifact, the hype curve: Gartner Research’s Hype Cycle diagram (Photo credit: Wikipedia). Photo credit: the_exploratorium. And when will such claims pay off, if at all? ″ years. Michael E.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Wikipedia] A Seismic Shift in Epistemology (EDUCAUSE Review) | EDUCAUSE CONNECT
    For example, in Wikipedia, “knowledge&# is constructed by negotiating compromises among various points of view. Wikipedia) help large numbers of people build online communities for creativity, collaboration, and sharing. When I read Wikipedia articles I find that those articles include more than just the mainstream point of view.
  • TONY ZAMBITO  |  SUNDAY, FEBRUARY 12, 2012
    [Wikipedia] As The World Churns For CMO’s
    Image via Wikipedia. The good news is that CMO tenure continues to rise.  Spencer Stuart, the executive search consulting firm, in their study released early last year reported that average tenure rose to 42 months.  Up from 35 months two years ago and up from 27 months in 2007.  The CMO role is first and foremost is one of leadership. 
  • MARKETING ACTION  |  THURSDAY, MAY 1, 2014
    [Wikipedia] Agency Enjoys 100% Growth with Act-On Marketing Automation
    Bevel Gear” image source: Wikipedia. For every successful business, there comes a time when shaking things up is necessary to stay competitive. For marketing agency, CoreElement , that time was two years ago. Based in Cleveland, Ohio, CoreElement helps industrial manufacturers grow their sales. And it worked well. How did CoreElement do it?
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 22, 2012
    [Wikipedia] 13 Experts Chime In on Klout’s New Algorithm to Determine Social Influence
    Today, Klout scores are impacted only by activity on Facebook, Twitter, Foursquare, LinkedIn, Google+, Klout, and Wikipedia. And, they pretend that they will introduce new metrics of real-life influence by adding signals from Wikipedia and LinkedIn, as by scoring the +K received by users. Social influence matters to businesses. Nobody.
  • SAVVY B2B MARKETING  |  TUESDAY, MARCH 20, 2012
    [Wikipedia] Business Podcasting: How to and ROI
    If you're not familiar with podcasting, Wikipedia defines it as follows: A podcast is a type of digital media consisting of an episodic series of files (either audio or video) subscribed to and downloaded through web syndication. What can a podcast do for your business? The answer might surprise you. The results can be impressive.
  • THE B2B RESEARCH BLOG  |  TUESDAY, FEBRUARY 10, 2015
    [Wikipedia] The month in #mrx
    Kristin’s Wikipedia page  shows that she knows a thing or two about growth, so her session at IIeX Europe 2015  is well worth popping along to.  Every four weeks we here at @circle_research find the most popular Tweets about market research (#mrx in Twitter talk) and take a look at what’s hot. What do surveys and Bollywood have in common?
  • TONY ZAMBITO  |  MONDAY, AUGUST 8, 2011
    [Wikipedia] The Ascent of the Social Buyer
    Image via Wikipedia. While we've seen the rise of the social consumer in the past two years reshape the concept of social currency, we are witnessing the ascent of the social buyer embracing social commerce.    We are seeing the birth of a new era in B2B commerce that is more social, more connected, and more humanized.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, OCTOBER 3, 2012
    [Wikipedia] Brand Storytelling: Why Your Employees Should Tell Your Story
    brand’s story isn’t just filler for its Wikipedia page; it is a powerful marketing tool. Responsibility for a brand goes beyond the marketing department—it’s everyone’s job. You cannot stifle branding by slotting it into the same outdated organizational paradigms. Of course, the best journeys don’t simply stop at a single destination.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 7, 2015
    [Wikipedia] Tools that help generate blogging ideas
    The tool instantly shows you popular search terms on Google, Wikipedia, Amazon, YouTube, Bing, Yahoo!, Every blogger knows the challenge of finding topics to write about. Today, this blog will share some tips and tools about where to find current topics and fuel ideas for writing. Quora. Quora is a well-known question and answer site. Soolve.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 20, 2012
    [Wikipedia] The Biggest 2013 Digital Marketing Trend No One’s Talking About
    Photo credit: Wikipedia. As the year winds down, many of us have been highlighting the top trends for 2013. For some reason, while trends can be interesting at any time of year, when the end of the year is within hailing distance, we somehow ratchet up the trend analysis–that’s a trend you can count on every December. What is it?
  • BIZNOLOGY  |  THURSDAY, OCTOBER 31, 2013
    [Wikipedia] Redefining Success as Social
    Photo credit: Wikipedia. How important is it to one’s career to be involved in social networks and to keep a high profile?  For brands, it is key and there are metrics to prove it.  But the impact on individuals and their careers, while discussed a great deal,  has been much less measured.  Performance management has also gone social. 
  • BIZNOLOGY  |  WEDNESDAY, MAY 29, 2013
    [Wikipedia] 5 Essential Functions for Every B2B Website
    Photo credit: Wikipedia. “If you don’t have a website, you don’t have a business.”   By now, this maxim is well understood–and it is just as true for B2B businesses as for B2C ones, if not more so.  But what kind of functionality does your B2B website really need?  Here are five must-haves for every B2B website. . Community.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, JANUARY 26, 2011
    [Wikipedia] Mi6 Quick Tip #1
    Wikipedia definition ]. Using Flickr to Tell a Story About Your Events. Remember the phrase: “A Picture is Worth a Thousand Words”? Do you take photos at your events? Pictures help people visualize what the event was like and if they attended what the experience was like. Flickr is a good tool to use to organize your photos. To Consider.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 15, 2014
    [Wikipedia] The Chasm of Expectations Between B2B Marketers and Buyers
    TED, Khan Academy, Wikipedia and more are fundamentally changing the expectations buyers have of the information, education and inspiration that is freely available. TED, Khan Academy, Wikipedia and more are fundamentally changing the expectations buyers have of the information, education and inspiration that is freely available.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 31, 2013
    [Wikipedia] Are you a social media polymath?
    Photo credit: Wikipedia. Are you a one-trick pony? Are all of your conversations meta, meaning do you only discuss social media and social networks, the platforms and vehicles, rather than about content, narrative, story, experiences, expertise, and insight. Maybe Maybe you’re a polymath. Are you still? What are your hobbies?
  • BIZNOLOGY  |  WEDNESDAY, MAY 9, 2012
    [Wikipedia] Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing
    Photo credit: Wikipedia. Tokyo, Guangzhou, and Seoul, per Wikipedia. deep understanding of your target audience will do more to shape your digital media marketing plan than nearly anything else. Yet, it’s surprising how little thought some businesses give to this phase of the planning. That’s a great starting point. Nielsen.
  • VISUALLY  |  WEDNESDAY, NOVEMBER 18, 2015
    [Wikipedia] How to Refresh Evergreen Content (and Reach a Big Audience)
    If it reads like a poor man’s Wikipedia article, it’s probably not something your audience (or Google) is likely to dig. Good evergreen content is always relevant to your target market. Whether it’s two months or two years old, the best content drives traffic on its own through organic means or ongoing social sharing.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 7, 2013
    [Wikipedia] Why paid search is still frustrating for searchers
    Photo credit: Wikipedia. When I speak to groups, I often ask how many people  never click on paid search ads and many hands go up–usually half the room. It ain’t true. But people raise their hands because they still get frustrated by paid ads and they wish they hadn’t clicked on them. This is not an isolated incident.
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 12, 2014
    [Wikipedia] The Untapped Opportunities for B2B eCommerce
    Grainger branch 2915 Boardwalk Ann Arbor Michigan 48104-6765 (Photo credit: Wikipedia) The viability of consumer eCommerce is a no-brainer. What’s often forgotten is B2B (business to business) eCommerce, but sites like Amazon.com are starting to fill the gaps left by others. Manufacturers are selling directly to consumers.
  • SAZBEAN  |  FRIDAY, OCTOBER 11, 2013
    [Wikipedia] Social Media Demographics: The Surprising Identity Of Each Major Social Network
    (Photo credit: Wikipedia) Each  social media  platform has cultivated a unique identity thanks to the demographics of the people who participate in the network. Some platforms are preferred by young adults, who are most active in the evening, others by high-income professionals, who are posting throughout the workday.
  • SAZBEAN  |  WEDNESDAY, JULY 24, 2013
    [Wikipedia] Key 2013 Marketing Trends to Watch
    Are you looking for the latest marketing trends? Wondering how the wide choice of devices and platforms are impacting marketers and consumers? According to the 2013 Infinite Dial Report by Edison Research, media usage is not a zero-sum game. News & Notes
  • SAZBEAN  |  FRIDAY, JUNE 17, 2011
    [Wikipedia] Digging in the Cache – Diet Coke & Mentos
    MythBusters even did a show on what was causing the geyser effect and whether the stunts pulled off by EepyBird were possible: According to Wikipedia : When the candies come into contact with the liquid, a reaction causes the formation of foam at a rapid rate. This week: Diet Coke & Mentos! “Who cares?&# , you say? News & Note
  • SAZBEAN  |  FRIDAY, MAY 13, 2011
    [Wikipedia] Digging in the Cache – Hamster Dance
    To read more, please see the wikipedia article. Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history. One of the first Internet memes was The Hamster Dance , which was just a website with a bunch of animated pictures of hamsters and a clip of sped up music. News & Notes
  • WRITTENT  |  WEDNESDAY, FEBRUARY 20, 2013
    [Wikipedia] What is a Press Release and How to Write One
    Wikipedia defines a press release as “a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy.” You’ve heard of them. You know big corporations use them. You know they can give you a ton of publicity. But what is a press release, exactly? PRWeb shows [.].
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Wikipedia] 50 of the Most Dependable Web Resources for University Students | Educhoices.org
    The site looks almost exactly like Wikipedia, but there is a difference between the two: Scholarpedia can be cited in research papers. Current style options include MLA, Chicago/Turabian, APA and Wikipedia. Knowing where to turn for facts, handy web apps and other types of resources can make student life a lot easier. Copyright.
  • BIZNOLOGY  |  MONDAY, MARCH 18, 2013
    [Wikipedia] Scraping vs. Aggregation: How To Share Others’ Content Fairly
    Photo credit: Wikipedia. For content marketers, the rules for what you can and cannot share are pretty murky, but there are some guidelines that should keep you out of trouble. SEO What brought content marketing to mind as I read the article was the discussion of scraping. Another example cited in the SEO Book piece are newspapers. Intent.
  • TONY ZAMBITO  |  WEDNESDAY, FEBRUARY 22, 2012
    [Wikipedia] Revenue Growth by Choice and The Buyer Orbit
    Image via Wikipedia. This is part 2 of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers. . Growth is getting harder and harder to come by.  Buyer behaviors are shifting yet we know only a fraction about this shift.  Decide. 
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 31, 2012
    [Wikipedia] B2B Marketing Myth-busting, Redux
    Photo credit: Wikipedia. It’s always a good to examine what beliefs we are operating under–if we have false beliefs that are not examined, then we continue to act on them. B2B marketing is no different–what are the myths that we might believe that are possibly guiding our actions in the wrong direction? Wrong.  The result? 
  • BIZNOLOGY  |  FRIDAY, MAY 17, 2013
    [Wikipedia] Don’t Make These Enterprise SEO Mistakes
    Photo credit: Wikipedia. The SEO process looks the same, for the most part, for any website owner. Small businesses and large businesses have the same goal–to improve their search engine presence in order to generate more visitors to the site. Here are 3 common mistakes that large corporations make during an SEO campaign.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 1, 2013
    [Wikipedia] No, SEO still isn’t dead
    Photo credit: Wikipedia. I am old enough to remember the Spanish dictator Francisco Franco. At the end of his life, there were endless reports of his courageous fight to remain alive. When, inevitably  he did pass away, Saturday Night Live aired a news story about Francisco Franco’s'”valiant fight to remain dead.”
  • VIEWPOINT  |  MONDAY, DECEMBER 30, 2013
    [Wikipedia] Up, Down, Over and Out
    Now for "over and out" from Wikipedia Voice Procedure : Some words with specialized meanings are used in radio communication throughout the English-speaking world, and in international radio communication, where English is the lingua franca. Words are so powerful! Verb —Do something abruptly or boldly: "she upped and left him".
  • BIZNOLOGY  |  TUESDAY, MARCH 13, 2012
    [Wikipedia] In social media, you don’t need to outrun the bear
    Image via Wikipedia. The best thing about social media marketing is that you don’t have to be the most popular, have the most followers, or be the most sophisticated, you just have to do a better job than all your direct competitors. Who is Mark?  Steve starts putting on his tennis shoes. Mark says, “What are you doing? Well, no.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 23, 2011
    [Wikipedia] Digital Marketing Is Direct Marketing
    Image via Wikipedia. We just completed our first Biznology Webinar yesterday and the recording is posted for all to listen to. It features 30 minutes of yours truly explaining how to apply direct marketing principles to everything that you do online. We'll be doing one of these Webinars each month, so we'll have plenty of time to improve.
  • THE FORWARD OBSERVER  |  TUESDAY, JUNE 2, 2015
    [Wikipedia] What B2B Marketers Can Learn About Lead Generation From Costco
    According to Wikipedia , “information asymmetry deals with the study of decisions in transactions where one party has more or better information than the other.” Are you struggling to generate leads without creating content to attract them? You're doing it the hard way. Take a cue from Costco samples. Like a salesperson. Or a CEO. Price.
  • THE FORWARD OBSERVER  |  WEDNESDAY, AUGUST 14, 2013
    [Wikipedia] How Landing Pages Are Like Having Your Own NSA For B2B Marketing
    According to Wikipedia , “The NSA is primarily tasked with global monitoring, collection, decoding, translation and analysis of information and data….”. Artillery B2B Marketing Blog > The Forward Observer. The National Security Agency (NSA) is the central manager of signal intelligence for the United States. Performing Research.
  • BIZNOLOGY  |  THURSDAY, APRIL 7, 2011
    [Wikipedia] Post #133
    Image via Wikipedia. by Frank Reed. have been fishing around trying to decide what is real news in the Internet space these days, and I honestly have been a little bored lately. So, I wondered if I was experiencing some form of burn-out surrounding the Internet. That's why I am feeling a little out of sorts.
  • BIZNOLOGY  |  MONDAY, JUNE 4, 2012
    [Wikipedia] What Are Your Customers Saying About You?
    Photo credit: Wikipedia. But I have been reflecting lately on how much has changed. Four years ago, even large companies weren’t certain about how important social media listening was. It sounded good in principle, but they weren’t sure they needed to devote resources to it. But, I asked him, do they talk about your competitors?
  • PAUL GILLIN  |  SUNDAY, MARCH 17, 2013
    [Wikipedia] Unfair Rap on Gates
    Photo credit: Wikipedia). Bill Gates at the World Economic Forum ,2007. Bill Gates is getting bashed over comments he made that are critical of capitalism, and I think he’s getting a bad rap. For one thing, Gates didn’t trash capitalism in general. Microsoft was his way to make the Foundation real. Related articles.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 29, 2010
    [Wikipedia] An Open Letter to Jimmy Wales
    Got your fundraising appeal for Wikipedia. Let me start by saying I’m a huge fan of Wikipedia; it is a truly amazing tool and a tremendous accomplishment. The Wikipedia cabal. understand you don’t want Wikipedia to devolve into a collection of marketing brochures. Hi Jimmy. Call off the dogs. The Priesthood.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 24, 2012
    [Wikipedia] The Secret to Great Marketing [Infographic]
    Well, the Wikipedia definition of Nation refers to a community of people who share a common language, culture, ethnicity, descent, or history. Until recently, each company had to figure all this out on their own. And this prevented a lot of companies from adopting and being successful with marketing automation. Until now. You’re not alone.
  • BIZNOLOGY  |  TUESDAY, JUNE 28, 2011
    [Wikipedia] How do you coordinate social media in a large organization?
    Image via Wikipedia. In my presentation on Sunday to the IEEE Board of Directors on organizational social media, I got a great question from a member of the board, "Our organization is not like the others that you've worked with. We have many local chapters that we can't order around. How can we work with them to succeed in social media?".
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 2, 2010
    [Wikipedia] Creating Engagement in B2B Marketing
    Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. A recent Cone Inc.’s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Creating Engagement. Measuring Engagement. Tweet This! Share this on Facebook.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Wikipedia] Seth's Blog: How to read a business book
    Seth at Wikipedia. Seths Blog. Seth Godins riffs on marketing, respect, and the ways ideas spread. For More Seth check out these links: Subscribe. Back to the home page for this blog. Check out Seths books. Visit the archives more than 2,500 posts). Seth on Squidoo. Dont Miss a Thing Free Updates by Email. Enter your email address. preview.
  • TONY ZAMBITO  |  THURSDAY, APRIL 14, 2011
    [Wikipedia] The Future of Buyer Relationships
    Image via Wikipedia. This decade, we are beginning to see the continuing impact of the advent of the digital and social age and the robust evolution of the new buyer experience economy.    Our developing views of the buyer undergoing perhaps the most profound transformation in the last 100 years.  Reputation.
  • PAUL GILLIN  |  WEDNESDAY, JUNE 26, 2013
    [Wikipedia] Delay Is Killing Major League Baseball
    The average length of a major league baseball game has increased from less than 2:38 in the 1970s to nearly three hours today, according to the baseball Wikipedia entry. The Boston Red Sox beat the Colorado Rockies 11 – 4 last night in a game that lasted three hours and 40 minutes. After all, it was already 10:30. Timestamp: 10:51 p.m.
  • SALES LEAD DYNAMICS  |  FRIDAY, AUGUST 3, 2012
    [Wikipedia] What’s Your Prospecting Plan? – Part I
    Look out for; search for: “the responsibilities of salespeople to prospect for customers” Source: Wikipedia. Prospecting – present participle of pros·pect (Verb). Search for mineral deposits in a place, esp. by means of experimental drilling and excavation. We’re all looking for business. Most of us network.  Your niche.
  • SAZBEAN  |  WEDNESDAY, JANUARY 25, 2012
    [Wikipedia] How to Improve Social Networking for Your Business
    Image via Wikipedia. Around 2009, small business followed the lead of big businesses and created pages on social network sites right and left. They might have heard somewhere on the Internet that social network is a great way to reach customers and profiles are free to set up, so why not? A lot of those pages are graveyards now.
  • BIZNOLOGY  |  MONDAY, MARCH 3, 2014
    [Wikipedia] President Obama announces agile marketing approach
    Photo credit: Wikipedia. OK, OK, he didn’t exactly do that. The president probably doesn’t even know what agile marketing is. But he certainly would agree with it based on the remarks I saw him make the other day when he announced the “My Brother’s Keeper” program. “If it works, support it.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 7, 2015
    [Wikipedia] What's WYSIWYG? How Today's Online Editor Came to Be
    Xerox Alto (Image Credit: Wikipedia ). WordStar running on DOS (Source: Wikipedia ). WYSIWYG. No, this isn't another one of those newfangled acronyms the kids are using these days -- it's actually been around for quite some time. But did you ever stop to think about where they came from? Let's explore. Wait, What? Pre-World Wide Web.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 14, 2013
    [Wikipedia] Unconventional ways to find link building opportunities
    (Photo credit: Wikipedia). Link building has become a very significant part of search engine optimization (SEO). As more and more people turn to search engines for information on the web, SEO continues to grow in importance and so does link building. Respond to Comments. Social Media Interaction.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, SEPTEMBER 16, 2010
    [Wikipedia] Unified Marketing: Buzzword or Bellwether?
    Wikipedia:   Integrated Marketing. Kenyon Blunt. The newest buzz-phrase to hit the marketing scene is Unified Marketing. If you’re like me, my first thought is that this is just some new spin on something old, like integrated marketing , relationship marketing or customer relationship management. Marketing Product Silos. What happens? 
  • BIZNOLOGY  |  WEDNESDAY, MAY 2, 2012
    [Wikipedia] Differentiate or die! It’s the digital marketing curse…
    0 (Photo credit: Wikipedia). While I am usually preaching differentiation to large businesses , I have been working with a lot of small businesses lately in my workshops and online courses. Seems like 2012 is the year that a bunch of small businesses decided to get serious about digital. With digital marketing, you must differentiate or die.
  • BIZNOLOGY  |  TUESDAY, MAY 27, 2014
    [Wikipedia] So what is native advertising?
    According to Wikipedia , “ Native advertising  is an  online advertising  method in which the advertiser attempts to gain attention by providing content in the context of the user’s experience. guess we can call it buzz advertising, if you will. The Native Matrix. Who is it written by? Editorial staff. Sales staff/. ad agency.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 17, 2012
    [Wikipedia] 9 Google Analytics metrics every marketer should know
    Photo credit: Wikipedia. The GPS for a website and any brand’s online effort is Google Analytics. If you have a website and don’t regularly review analytics, it’s the same as getting into a car to drive someplace without knowing where you’re going. Google made available sophisticated analytic software for free.
  • WRITING ON THE WEB  |  MONDAY, MARCH 7, 2011
    [Wikipedia] 8 Blog SEO Tips for Top Search Results
    Link to definitions on Wikipedia of the most important keywords whenever you can. What are the most important SEO tips for your blog to get good search results? It may be easier than you think to start getting onto the first page for keyword searches. Once I get a Scribe score of 100%, I can pull the publishing trigger with full confidence.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 8, 2011
    [Wikipedia] Weiner shows it's easy to screw up in social media
    Image via Wikipedia. And, no matter how much of an advocate you are of social media, the undeniable truth is that it is most definitely easier to make such a faux pax in social media than in other ways. There are several reasons why that's true. Social Media Marketing Anthony Weiner Facebook Social media Twitter Weiner
  • BIZNOLOGY  |  THURSDAY, JUNE 2, 2011
    [Wikipedia] My Interview with Webdagene in Oslo
    Image via Wikipedia. I'm looking forward to my trip to Oslo in September to appear at the Wegdagene conference , where I will be doing a keynote speech and a workshop on experimental marketing (aka Do It Wrong Quickly). The introduction is in Norwegian, but my part is in English, so check out my interview with Webdagene in Oslo.
  • BIZNOLOGY  |  MONDAY, MARCH 7, 2011
    [Wikipedia] Site search: Too many results and not enough
    Image via Wikipedia. I've been working with several clients recently in an area that gets very little love, yet is critical for your Web site: Your own site's search function. We love to talk about Google and search engine optimization, but most of us spend almost no time optimizing our own site search.
  • CMO ESSENTIALS  |  TUESDAY, FEBRUARY 2, 2016
    [Wikipedia] Is Account-Based Marketing Ready for Take-Off?
    Image Source (Public Domain): Wikipedia. Like powered flight, account-based marketing has never been a bad idea. Considering that so many marketing best practices roll up into account-based marketing (ABM) – personalized messaging, precise and relevant targeting, pragmatic execution, and more – it’s clearly a worthwhile pursuit.
  • TONY ZAMBITO  |  THURSDAY, MAY 5, 2011
    [Wikipedia] Turn B2B Buying Into a Social Experience
    Image via Wikipedia. B2B marketing and sales has lived in a neat framework centered on the purchase transaction.    In some industries and marketplaces, this purchase transaction has been fairly straight forward.    That is, until now.  What is going on today is B2B buyers are expecting more social experiences. 
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 8, 2012
    [Wikipedia] Why Every Social Media Team Needs Millennials AND Boomers
    Photo credit: Wikipedia. left for vacation right when the blogosphere was going nuts about Cathryn Sloane’s article in NextGen Journal:  Why Every Social Media Manager Should Be Under 25. Because I was under a strict no-social-media rule imposed by family, I had to surreptitiously read the hundreds of comments – and I couldn’t blog about it. That’s
  • BIZNOLOGY  |  TUESDAY, OCTOBER 22, 2013
    [Wikipedia] Google Hummingbird is eHarmony for Search
    Photo credit: Wikipedia. I am back in the dating pool and have really enjoyed hearing everyone’s war stories. ” Google feels the same way. It’s been hard to listen to Google get hurt again and again over the years, “oh, he’s not a bad guy, you just don’t know him like I do.” This is a global market.
  • SAZBEAN  |  THURSDAY, OCTOBER 31, 2013
    [Wikipedia] Tweet Chats: A Step-by-step Guide to Engaging Your Audience on Twitter
    (Photo credit: Wikipedia) Tweet chats, also called Twitter chats, are topic-focused conversations led by moderators and tracked using a designated hashtag. It’s a useful strategy for generating interest, gaining brand recognition and engaging your audience on Twitter. This in itself is beneficial, but there are other benefits.
  • SAZBEAN  |  THURSDAY, SEPTEMBER 26, 2013
    [Wikipedia] Turning Your Video Viral in 3 Easy Steps
    The inmates dancing to “Thriller” in their YouTube video (Photo credit: Wikipedia) What makes one video go viral above another? How can you make sure you video stands a chance of being seen on the world wide web? But never fear! Content Strategy
  • B2B MEMES  |  WEDNESDAY, JANUARY 18, 2012
    [Wikipedia] Fight Internet Censorship
    ” For many more links, you can visit the one unblacked-out page on Wikipedia today (found through Rex Hammock’s likewise blacked-out site.). No related posts. New-Media Models censorship PIPA SOPA
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 30, 2011
    [Wikipedia] QR Codes Have the Beer Can Problem
    There continues to be a steady buzz about QR codes, those bar code-looking thingys that can be scanned by a smart phone to link you to added content, a website or perhaps even a coupon at the point of purchase. One of my most interesting jobs was global marketing director for aluminum packaging products (like beverage cans).  We were vulnerable! 
  • TONY ZAMBITO  |  SUNDAY, MAY 8, 2011
    [Wikipedia] Content Marketing and Sales Enablement Must Get Married
    Image via Wikipedia. The raging waters of the sales and marketing alignment debate continues to make its’ way through the halls of corporate America.    This is despite recent entrance of social technology enabled systems and processes all professing to be the cure that remedies this debate.     What’s going on? 
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