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  • SAZBEAN  |  TUESDAY, DECEMBER 17, 2013
    [Wikipedia] Get Ready for Mobile in 2014
    '(Photo credit: Wikipedia) Mobile is big. That’s no surprise. The explosion of smartphones and tablets has driven the popularity of the mobile web. Due to that popularity, mobile is key to Google’s strategy. As part of this strategy, Google is likely to reward sites that can deliver mobile pages in less than one second.
  • SAZBEAN  |  MONDAY, OCTOBER 21, 2013
    [Wikipedia] 4 Ways Entrepreneurs Can Amplify Content on LinkedIn
    'LinkedIn (Photo credit: Wikipedia) LinkedIn launched in 2003 as the social network of choice for professionals, and as a landmark of sorts for those who wanted an online space for their resume. million groups, look for new jobs and get news about their areas of interest. Content Social Media Strategy
  • SAZBEAN  |  WEDNESDAY, JULY 24, 2013
    [Wikipedia] Key 2013 Marketing Trends to Watch
    '(Photo credit: Wikipedia) Technology and marketing are evolving almost at the speed of light, and how consumers are using devices, technology and responding to marketing is changing as well. Are you looking for the latest marketing trends? Wondering how the wide choice of devices and platforms are impacting marketers and consumers?
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 25, 2013
    [Wikipedia] How Will 50 Billion Connected Devices Affect The Future of Marketing?
    But increasingly, Google rates the best content as non-commercial and that moves companies down in favor of sites like Wikipedia and in some cases, some of Google’s own content. Imagine the inevitable Future of Marketing  with 50 billion connected devices! How will marketing change and what role will brands and consumer play? Strategy
  • SAZBEAN  |  WEDNESDAY, JANUARY 25, 2012
    [Wikipedia] How to Improve Social Networking for Your Business
    Image via Wikipedia. Around 2009, small business followed the lead of big businesses and created pages on social network sites right and left. They might have heard somewhere on the Internet that social network is a great way to reach customers and profiles are free to set up, so why not? lot of those pages are graveyards now.
  • BIZNOLOGY  |  THURSDAY, APRIL 26, 2012
    [Wikipedia] Perform a Link Audit to Monitor Link Building Efforts
    Photo credit: Wikipedia. Link building is a huge part of an SEO campaign. Inbound links to a website convey trust and the search engines take that into consideration as part of their ranking algorithm. link audit is best done manually. The first step to conducting a link audit is to use a tool like Link Diagnosis.
  • MARKETING GENIUS BLOG  |  MONDAY, FEBRUARY 1, 2010
    [Wikipedia] Monday Marketing Term: Lead Scoring
    According to Wikipedia it’s the “method of assigning points to each prospect you come across. Put simply, lead scoring is a lead qualification process that helps you “qualify” or rank leads according to their level of buying interest. Lead Score with Marketing Automation. Explicit information is the “fit” of the prospect to your product.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, OCTOBER 20, 2008
    [Wikipedia] 100 Cool Things You Can Do With RSS " Accredited Degrees
    Wikipedia. Hardcore Wikipedia fans can learn when there are any changes to the information with their recent changes feed. Accredited Degrees. Accredited Distance Learning Degrees. Distance Degree Finder. Enter Your Zip Code: - Select All Subjects -. Arts & Liberal Studies. Digital & Media Arts. Fashion & Interior Design.
  • WRITING ON THE WEB  |  MONDAY, FEBRUARY 10, 2014
    [Wikipedia] A Checklist for a Good Blog
    If you don’t have anything of your own, you can always link to a page on Wikipedia. 'After I got home from our Publishing at Sea cruise, I checked out the good blogs of our amazing group of authors , including those of our experts, like Judith Briles ! Of course, as writers, they all had important things to say on their blogs.
  • SAZBEAN  |  TUESDAY, OCTOBER 22, 2013
    [Wikipedia] 20 Inspiring (Mildly Edited) Historical Quotes About SEO & Social
    Photo credit: Wikipedia) Great philosophers, writers, politicians, comedians, and darts commentators throughout the years have been quoted over and over again, their words of wisdom resonate as we strive to improve our very being. 'Theodore Roosevelt. What may they have said or written instead?
  • SAZBEAN  |  THURSDAY, SEPTEMBER 26, 2013
    [Wikipedia] Turning Your Video Viral in 3 Easy Steps
    'The inmates dancing to “Thriller” in their YouTube video (Photo credit: Wikipedia) What makes one video go viral above another? How can you make sure you video stands a chance of being seen on the world wide web? But never fear! Content Strategy
  • BIZNOLOGY  |  WEDNESDAY, JUNE 5, 2013
    [Wikipedia] How to Measure Digital Marketing With Observer Effects
    'Image courtesy of Wikipedia. Last month, I argued that your marketing investments should not be influenced by measurement limitations. The higher you get in the marketing funnel, the harder it is to demonstrate the value of your content marketing. At base, awareness marketing content is a great branding vehicle. Legal limits.
  • BIZNOLOGY  |  MONDAY, MAY 9, 2011
    [Wikipedia] Do online shoppers still care about brands?
    Image via Wikipedia. Conventional wisdom says that shoppers do not care about brands anymore. Retailers lament as to how brand loyalty is dead--that customers just search for products now instead of coming to their Web sites. Where once, shoppers cared about Sears or Macy's or dozens of other names, now they don't care where they buy from.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 29, 2014
    [Wikipedia] Marketing automation is not marketing strategy
    '(Photo credit: Wikipedia). Too often, these days, I am hearing B2B marketers mouth claims like “We got this new [fill in the brand] automation tool, so now we can reduce headcount.”  Or, “Once this automation system is installed, it will take our marketing to the next level.”  This worries me.  But it’s only a tool. 
  • BIZNOLOGY  |  THURSDAY, JULY 25, 2013
    [Wikipedia] How to Create a B2B Content Audit
    'Photo credit: Wikipedia. In the B2B marketing world, content is used primarily to 1. Attract new prospects, and 2. Develop the relationship over time until the prospect is ready to see a salesperson, a process known as lead nurturing.  Here’s a 3-step process for conducting a B2B content audit. Identify the content you have on hand.  Videos.
  • DIGITAL B2B MARKETING  |  THURSDAY, SEPTEMBER 6, 2012
    [Wikipedia] Your Content Marketing Must Become Convenient
    Google and Wikipedia have put information on nearly any subject just a keystroke or click away. Look around you. There is a coffee shop on nearly every corner. Supermarkets offer one-stop shopping for all your needs. Your favorite TV shows are recorded or are available on demand, conveniently available anytime you want.
  • BLUE FOCUS MARKETING  |  MONDAY, DECEMBER 3, 2012
    [Wikipedia] Content Marketing Gives Customers a Reason to Believe
    Wikipedia defines content strategy as “the planning, development and management of informational content—written or in other media.” “People don’t buy what you do; people buy why you do it,” according to author Simon Sinek. The best brands give customers reasons to care about them. What is content marketing? What is content strategy?
  • MEASURABLE MARKETING  |  THURSDAY, JANUARY 19, 2012
    [Wikipedia] SOPA: The Rise of a New Internet Era?
    What's more, any site that relies heavily on user-generated content will be at some form of risk, which includes Wikipedia, YouTube, Twitter. However, a wave of further blackouts has been predicted and Wikipedia, for one, has announced that "We're not done yet.". For journalists, bloggers and techies. alike, this week has passed in a.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 20, 2011
    [Wikipedia] 22 Essential Mobile Apps for Your CMO
    Qwiki : Think of Wikipedia-like content, but presented in a visually stimulating, multimedia fashion. by Joe Chernov | Tweet this Let’s face it, your CMO is busy, and as marketing becomes increasingly accountable for revenue performance , the workload will only intensify.  The solution: Help your CMO manufacture more time. Content Apps.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 28, 2013
    [Wikipedia] Re-Inventing Organizations: Taking “Mad Men” into the 21st Century
    Photo credit: Wikipedia. We live in a business environment characterized by network driven ecosystems, 24/7 access to global communications and the ability to access and analyze vast amounts of information.  We carry more computer power on our smart phones than the early IBM mainframe computers.  Utilize virtual work and team s. 
  • INBLURBS  |  WEDNESDAY, JANUARY 11, 2012
    [Wikipedia] Power your Inbound Marketing with small social networking sites
    Here is a most actual list of social networking sites from Wikipedia. In the beginning of 2012 the traffic, unique visitors and time on site of some smaller sites like Tumblr, Pinterest and Google+ increased and attracted attention from marketers. This increased lead quality could also reflect in an increasing lead to customer rate.
  • LEAD VIEWS  |  FRIDAY, JUNE 25, 2010
    [Wikipedia] Facebook And Twitter Not For Generating B2B Leads!
    Linkedin topped the list of social media sites – sending the maximum number of leads, Wikipedia came second followed by Twitter and then Facebook. Probably it is this non-promotional nature of its content which makes Wikipedia such great lead generation tool.]. Lead here is defined as an enterprise visitor.
  • DIGITAL B2B MARKETING  |  TUESDAY, DECEMBER 10, 2013
    [Wikipedia] Top 3 Reasons Your Content Marketing Program Fails
    Quoting from Wikipedia “he was not widely recognised as a great composer until a revival of interest and performances of his music in the first half of the 19th century.” 'Everyone in B2B marketing says content marketing is important. Everyone is increasing content marketing’s share of the budget. The outlook seems grim.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 22, 2012
    [Wikipedia] 13 Experts Chime In on Klout’s New Algorithm to Determine Social Influence
    Today, Klout scores are impacted only by activity on Facebook, Twitter, Foursquare, LinkedIn, Google+, Klout, and Wikipedia. And, they pretend that they will introduce new metrics of real-life influence by adding signals from Wikipedia and LinkedIn, as by scoring the +K received by users. Social influence matters to businesses. Nobody.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 24, 2012
    [Wikipedia] The Secret to Great Marketing [Infographic]
    Well, the Wikipedia definition of Nation refers to a community of people who share a common language, culture, ethnicity, descent, or history. Until recently, each company had to figure all this out on their own. And this prevented a lot of companies from adopting and being successful with marketing automation. Until now. You’re not alone.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 9, 2012
    [Wikipedia] Is social media marketing growing up?
    Image via Wikipedia. I’ve spent years listening to clients who want me to help them with social media. And, across brand after brand, time after time, Id try to ask them about what their marketing strategy was, so I could tell them how social can fit in. It’s not to say that every client was clueless about marketing strategy.
  • SAZBEAN  |  TUESDAY, MAY 29, 2012
    [Wikipedia] 5 Tools to Measure Digital Influence
    English: Jack Dorsey and Barack Obama at Twitter Town Hall in July 2011 (Photo credit: Wikipedia). The age that we live in is dictated by multiple forms of digital communication. We are always connected to the world around us through social networks like Facebook, Twitter, and LinkedIn. PeerIndex. mBlast. TweetLevel.
  • SAVVY B2B MARKETING  |  TUESDAY, JANUARY 12, 2010
    [Wikipedia] Every B2B Company Can't Be a Thought Leader -- But That's Okay
    Yesterday's guest post by Billy Mitchell was timely, as I've been thinking a lot lately about the concept of thought leadership. By definition, every company can't be a thought leader. And that's okay. As long as you're able to satisfy your prospects' needs, you don't need to develop groundbreaking concepts. Get Customers.
  • SAZBEAN  |  FRIDAY, SEPTEMBER 13, 2013
    [Wikipedia] Worst Marketing Mistake: Features Instead of Benefits
    Photo credit: Wikipedia) We’ve all seen the product page with a bullet list of features that scrolls and scrolls. 'English: One of the pavilions of the fruits and vegetables sector in the Rungis International Market, France. Français : Un des pavillons du secteur des fruits et légumes du marché international de Rungis, en France.
  • SAZBEAN  |  WEDNESDAY, AUGUST 7, 2013
    [Wikipedia] Your Website is Your Online Business Card
    'Business card origami (and kirigami) (Photo credit: Wikipedia) When you attend business networking events or conferences, you always bring plenty of business cards to hand out, right? Well, what about your online business card? Searching for a company’s website or the name of a person is a very common part of the purchase process.
  • SAZBEAN  |  FRIDAY, JULY 8, 2011
    [Wikipedia] Digging in the Cache – Facepalm
    According to Wikipedia , Facepalm “is a physical gesture of lowering one’s face into one’s hand, usually partially concealing the face… The facepalm was popularized as an Internet meme based on an image of Star Trek Captain Jean-Luc Picard performing the gesture.&#. Ever feel exasperated by someone on online?
  • B2B MEMES  |  WEDNESDAY, JANUARY 18, 2012
    [Wikipedia] Fight Internet Censorship
    ” For many more links, you can visit the one unblacked-out page on Wikipedia today (found through Rex Hammock’s likewise blacked-out site.). No related posts. New-Media Models censorship PIPA SOPA
  • BIZNOLOGY  |  THURSDAY, AUGUST 16, 2012
    [Wikipedia] Why SEO is Really Dead This Time and What to Do About It.
    Photo credit: Wikipedia. SEO is dead! SEO is dead! It’s always a great headline, and I know, I know, you’ve heard this story before. Every time Google changes its algorithm or a new social media technique takes off, it’s tempting to say that SEO is dead. But let’s take a look at some signs that SEO is really dead.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 18, 2013
    [Wikipedia] 16 case studies prove ROI of mobile marketing
    Photo credit: Wikipedia. Are you paying attention to your mobile marketing yet? After years of being the next big thing, mobile might finally be the current big thing. But there is a big problem–most people don’t know how to prove it. Are you one of them? 85% report an intent to raise their mobile budgets in the near future.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 26, 2011
    [Wikipedia] How to Spot a Clueless Marketer
    Photo: Wikipedia. The next time you’re chatting with another marketer -- or yourself :) -- ask this question: How do you measure your marketing success? If you hear an answer along the following lines, watch out: “We’re just trying to produce a lot of content.” ” These are the signs of a clueless marketer.
  • BIZNOLOGY  |  FRIDAY, APRIL 12, 2013
    [Wikipedia] Defining Corporate Listening In the Online Age
    'Photo credit: Wikipedia. If you have been paying attention there is a pattern to my posts here at Biznology in the recent past. It’s It’s quite simple. am writing about listening in the corporate world. It’s It’s not a new concept. Well, maybe it is. It’s a person to person practice. So let’s review.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 10, 2012
    [Wikipedia] The problem with your social business roadmap
    In the case of technology roadmaps, the Wikipedia article summarizes well their benefits: Developing a roadmap has three major uses. Columbus – Photo by Aaron Kim. In the corporate world of business and technology, we are often asked to produce roadmaps for products and processes. All that is very good, reasonable and wise.
  • BIZNOLOGY  |  FRIDAY, MARCH 21, 2014
    [Wikipedia] Creating great content for content marketing: don’t overthink it
    '(Photo credit: Wikipedia). Frequently, we hear our clients worry about how to keep a steady stream of content flowing. Many of them don’t realize that they’re making more of the problem than they have to. You certainly have to devote some of your (probably too-scarce) marketing resources to content creation. Journalists don’t invent stories.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Wikipedia] Mopsos - Social bookmarking as a core knowledge sharing approach for companies
    Connectbeam can be used as a front end to several community specific search engines (google, wikipedia, your company search engine, and even your blog search engine.), Mopsos. You are here: Home > November 2007 > Friday 30 > Social bookmarking as a core knowledge sharing approach for companies. November 30, 2007. Profiling. Comments.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 5, 2011
    [Wikipedia] 11 Tweet-Friendly Takeaways from Eloqua’s Grande Guides
    Wikipedia’s landing page sees 5.5 million edits to Wikipedia articles… per month!” by Andrew Moravick | Tweet this. We said “ lists are dead ,” but the convenience of sharing information in “Five Fast Facts,” or “Eight Exciting Excerpts,” is rather hard to quit. Feel free to take any token that strikes or surprises you and share away.
  • BIZNOLOGY  |  MONDAY, JANUARY 7, 2013
    [Wikipedia] Is social media all the market research you need?
    Photo credit: Wikipedia. In Mike Moran’s recent post, he pointed out that digital marketing is more about understanding marketing than it is about being a technology expert.  I could not agree more. One certainly needs to understand the basics of marketing to be successful in digital marketing.   Market research rocks!
  • ANYTHING GOES MARKETING  |  SATURDAY, SEPTEMBER 30, 2006
    [Wikipedia] Honda Gets its Elements in Order With Fun Game
    It's even advertised on frickin' Wikipedia and Youtube. Here's an award winning integrated campaign by Honda to promote it's sporty Element. It combined, TV spots, search marketing and even YouTube videos !! The agency that designed the campaign ended up winning an award which isn't too surprising. Why is this campaign so good? It's funny!
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, MAY 11, 2011
    [Wikipedia] Thought Leadership: Marketing Engineering Services with Technical Articles
    A “thought leader” in business jargon is an entity that is recognized for having innovative ideas (Source: Wikipedia). Are you an in-house marketer or a consultant tasked with promoting engineering services? Then you know very well that it is fundamentally different from marketing industrial and/or manufactured products. Moore
  • BIZNOLOGY  |  TUESDAY, JULY 17, 2012
    [Wikipedia] Reddit is the 800-pound Gorilla in the room
    This is the same thing going on on Wikipedia and on message boards as well; however, unlike message boards, reddit ends up being mentioned in my  RSS  and mainstream news feeds almost every day these days. Image via CrunchBase. reddit  is the 800 pound Gorilla in the room and has been for years. Not so anymore. Consider yourself warned.
  • BIZNOLOGY  |  THURSDAY, AUGUST 23, 2012
    [Wikipedia] Are you turning your marketing into PR?
    Photo credit: Wikipedia. Some of you might be scandalized to here me urge you to turn marketing into PR. mean, I have a reputation as someone who is constantly advising people to measure everything they do in terms of sales–the direct marketing playbook–and it’s very hard to do that in public relations.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 4, 2012
    [Wikipedia] The 4 Mary Meeker Slides Every Marketer Should See
    Meanwhile, Wikipedia has 485 monthly active users. by Jesse Noyes | Tweet this Every year, entrepreneurs, investors and businesses wait for analysis from Mary Meeker. Who is Meeker? former securities analyst, Meeker is a venture capitalist at Kleiner Perkins Caufield & Byers. Today, Meeker provided an update to her presentation. billion.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 31, 2013
    [Wikipedia] Redefining Success as Social
    'Photo credit: Wikipedia. How important is it to one’s career to be involved in social networks and to keep a high profile?  For brands, it is key and there are metrics to prove it.  But the impact on individuals and their careers, while discussed a great deal,  has been much less measured.  Performance management has also gone social. 
  • BIZNOLOGY  |  FRIDAY, MAY 17, 2013
    [Wikipedia] Don’t Make These Enterprise SEO Mistakes
    'Photo credit: Wikipedia. The SEO process looks the same, for the most part, for any website owner. Small businesses and large businesses have the same goal–to improve their search engine presence in order to generate more visitors to the site. Here are 3 common mistakes that large corporations make during an SEO campaign.
  • BLUE FOCUS MARKETING  |  SUNDAY, JUNE 19, 2011
    [Wikipedia] The Fifth Model “Crowdsourcing” Hits Madison Avenue + Crowdsourcing Infographic
    It is appropriate to use Wikipedia to define the term Crowdsourcing , since thousands of Wikipedia users created the tool which many say is accurate as any encyclopedia in existence.  The Rise of Crowdsourcing 2.0: Benefits for brands and ad agencies. For new ad agency start-ups, the answer may be what we call the “Fifth Model”. 
  • SAZBEAN  |  WEDNESDAY, JANUARY 29, 2014
    [Wikipedia] Want to use Social Media? Listen, Reply & Be Human
    '(Photo credit: Wikipedia) If you’re wondering how to use social media for your business, it’s really not difficult — you should do the same things that you would do if a potential customer was in your store. Listen relentlessly. Reply immediately. Have a human voice. Listen, Reply & Be Human appeared first on Sazbean.
  • SAZBEAN  |  FRIDAY, JANUARY 24, 2014
    [Wikipedia] Connecting Content to Your Audience
    Photo credit: Wikipedia) We all want our target audience to consume the content we create — why else would we create it? 'John Donne, one of the most famous Metaphysical Poets. People consume content that resonates with their needs and wants. They like companies that provide solutions to their problems. Content Marketing Social Media
  • SAZBEAN  |  MONDAY, OCTOBER 28, 2013
    [Wikipedia] Link Building 101: Local Link Building
    '(Photo credit: Wikipedia) Link building is a project, often long and lengthy in nature. Good link building campaigns employ diverse strategies to build backlinks over the course of months, with diverse goals and objectives. It doesn’t take thousands of backlinks to rank. Marketing SEO
  • SAZBEAN  |  FRIDAY, OCTOBER 11, 2013
    [Wikipedia] Social Media Demographics: The Surprising Identity Of Each Major Social Network
    '(Photo credit: Wikipedia) Each  social media  platform has cultivated a unique identity thanks to the demographics of the people who participate in the network. Some platforms are preferred by young adults, who are most active in the evening, others by high-income professionals, who are posting throughout the workday.
  • SAZBEAN  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Wikipedia] Top Reasons Consumers Give for Marking Emails as Spam
    'Email-spam-sample (Photo credit: Wikipedia) Kentico has released the results of a survey regarding consumers’ views of email marketing. While the company surveyed a relatively small sample of consumers (“more than 300?), some of the attitudes uncovered are intriguing. In this case, it appears that the survey asked to choose a single reason.
  • SAZBEAN  |  WEDNESDAY, MAY 22, 2013
    [Wikipedia] When Corporate “Policies” Get In The Way of Passionate Customers
    'Deutsch: Ein Glas Nutella-Nussnougatcreme (Photo credit: Wikipedia) Every brand and company hopes to have customers so passionate that they want to celebrate their love with a special day. Or do they? When a company’s policies of protecting the brand get in the way of such enthusiasm, what is the cost? What do you think? Or can they?
  • SAZBEAN  |  TUESDAY, MAY 21, 2013
    [Wikipedia] Marketers’ Top Questions on Social Media
    'Question mark (Photo credit: Wikipedia) The 2013 Social Media Marketing Industry Report from Social Media Examiner has been released, answering questions about what’s on the mind of 3,000 marketers when it comes to social media marketing. – 90% What are the best ways to engage my audience with social media?
  • SAZBEAN  |  TUESDAY, MAY 7, 2013
    [Wikipedia] What Type of Customers Do You WANT?
    We all have had customers that were more trouble than they were worth. Does it make more sense to narrow the scope for potential customers to save time, money and frustration? Much has been said in marketing circles about target markets, demographics, psychographics and other ways to define who and what makes an ideal customer. News & Notes
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 20, 2012
    [Wikipedia] Blow Out Content Marketing and Lead Social Conversations with Content Curation
    Content Curation: What it is and Why it is Hot As defined by Wikipedia , “curation is generally the selection of, care for and presentation of the objects entered into a collection, whether that collection is physical (such as items in a museum) or digital (such as entries in Wikipedia).  There are many types of curation. 
  • HUBSPOT  |  TUESDAY, JANUARY 7, 2014
    [Wikipedia] Got Writer's Block? 7 Tips and Tricks to Make Writing Easier
    5) Use Wikipedia as your style guide. instead of diving into a massive style guide, simply look up the phrase in Wikipedia. For example, if you''re not sure how to write a movie title, looking it up on Wikipedia shows you that the title should be italicized.)". Take it from someone who tends to write a lot -- writing is hard.
  • BIZNOLOGY  |  THURSDAY, JANUARY 16, 2014
    [Wikipedia] Social media becoming increasingly important in regards to link building
    '(Photo credit: Wikipedia). As with most things online, the SEO industry is dynamic and things can move very quickly. Much like the SEO industry which encompasses it, link building is also continuously changing and evolving. SEO Value of Social Signals. Increased Reach and Value for Links. This is important for two reasons.
  • BIZNOLOGY  |  MONDAY, JANUARY 27, 2014
    [Wikipedia] 11 reasons SEO is a science; 14 reasons it’s an art
    'Photo credit: Wikipedia. If your brand has a website, more people are likely to come to it from search engines than anyplace else according to  Forrester. That Is SEO a science or an art? Science is facts or truths systematically arranged showing the operation of general laws. Art is the conscious use of skill and creative imagination.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 12, 2012
    [Wikipedia] Don’t Forget These Important SEO Elements When Launching a New Site
    Tweet Photo credit: Wikipedia. As an SEO provider , it’s always a bit nerve-wracking when a client mentions that they are planning to launch a new website. It’s understandable that things need to be refreshed from time to time, however a huge SEO ranking factor is the trust of your website. Copy over the analytics code.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 24, 2012
    [Wikipedia] Higher Education Faculty Continue to Use Social Media
    Photo credit: Wikipedia. Some of you know that I’ve worked with Pearson and Babson Research Group the last couple of years on a very interesting survey of higher education faculty and their use of social media, divided into three kinds of usage: personal, professional, and teaching. Age matters. Barriers are dropping.
  • FEARLESS COMPETITOR  |  SATURDAY, FEBRUARY 25, 2012
    [Wikipedia] Sorry, I’m Not THAT Jeff Ogden | I’m the marketing strategist instead
    Source: Wikipedia). Jeff Ogden  (born February 22, 1975 in  Snohomish, Washington ) is a former  American football  player who played  wide receiver  (American football) for the  Dallas Cowboys , the  Miami Dolphins  and the  Baltimore Ravens. He retired following the  2002 season. He caught his only touchdown reception in 2001.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 22, 2013
    [Wikipedia] What Makes REAL Buyer Personas? Beware of Pretenders developing Buyer Personas
    First, check out the Wikipedia page of Alan Cooper. 'Beware of Pretenders developing Buyer Personas. Recently I was contacted by the new Chief Marketing Officer at a past client of mine. had proposed developing buyer personas for them. link]  who is considered the founder and author of persona driven solutions and design. What do you think?
  • BIZNOLOGY  |  THURSDAY, MAY 5, 2011
    [Wikipedia] Trends and tips for search marketing
    Image via Wikipedia. was honored to be asked to do a one-hour interview with Jake Johnson from Full Sail University , whose class is using Search Engine Marketing, Inc. as its textbook. Give it a listen. Internet Marketing Facebook Full Sail University Google Google Analytics Keyword research Search Engine Marketing Searching Social media
  • BIZNOLOGY  |  TUESDAY, DECEMBER 31, 2013
    [Wikipedia] Are you a social media polymath?
    'Photo credit: Wikipedia. Are you a one-trick pony? Are all of your conversations meta, meaning do you only discuss social media and social networks, the platforms and vehicles, rather than about content, narrative, story, experiences, expertise, and insight. Maybe Maybe you’re a polymath. Are you still? What are your hobbies?
  • BIZNOLOGY  |  THURSDAY, JUNE 2, 2011
    [Wikipedia] My Interview with Webdagene in Oslo
    Image via Wikipedia. I'm looking forward to my trip to Oslo in September to appear at the Wegdagene conference , where I will be doing a keynote speech and a workshop on experimental marketing (aka Do It Wrong Quickly). The introduction is in Norwegian, but my part is in English, so check out my interview with Webdagene in Oslo.
  • BIZNOLOGY  |  TUESDAY, MAY 24, 2011
    [Wikipedia] Listening to Your Customers in Social Media
    Image via Wikipedia. Some of you know that once a month we do a free Biznology Webinar on a topic we think will interest you. Today I spoke for 30 minutes on social media listening--how your company can find out what people are saying about you online.
  • BIZNOLOGY  |  MONDAY, MAY 23, 2011
    [Wikipedia] The difference between "fail fast" and just failing
    Image via Wikipedia. Peter Kim is a smart guy and I usually agree with him. But a friend of mine sent me a post he did a couple of weeks back where he explains " Why fail fast is bad advice." I could characterize his argument, but it's better that you go read it yourself, so I don't prejudice you. I'll wait right here.)
  • BIZNOLOGY  |  TUESDAY, APRIL 12, 2011
    [Wikipedia] Academics use social media more than business people
    Image via Wikipedia. spoke at a panel session with Hester Tinti-Kane and Jeff Seaman at the Pearson CiTE conference in Denver yesterday, unveiling a survey of higher education on how social media is used. It sounded exciting, but I wondered about whether this was up my alley.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 6, 2011
    [Wikipedia] What's missing from your social media playbook?
    Image via Wikipedia. Some people think that B2B and B2C social media are very different. think they are similar, however. But one thing people often see as the hallmark of B2B social media is actually useful in some B2C situations as well. am talking about a technique that is missing from many social media playbooks: proving your expertise.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 24, 2013
    [Wikipedia] 3 Tips to Help Content Marketers Understand Sales Cycles
    'Photo credit: Wikipedia. Content marketing takes time and effort. When marketers don’t see results, determining the return on investment isn’t easy. If you’re constantly struggling with your business blog and exasperated with the lack of qualified leads, you may be missing key points in your content strategy. Mid-market.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 9, 2013
    [Wikipedia] Do best practices really exist in the realm of Social Business?
    'Seal of Good Practice as it appeared in 1958 (Photo credit: Wikipedia). According to Wikipedia, a best practice is supposed to be “a method or technique that has consistently shown results superior to those achieved with other means, and that is used as a benchmark.”
  • EMAGAZINE B2B BLOG  |  THURSDAY, APRIL 18, 2013
    [Wikipedia] De-Personalizing Google Search Engine Results Pages
    According to Wikipedia, “Google Personalized Search is a feature of Google Search and provided by Google. 'If you are a marketer who feel stye need to constantly check your key phrases rankings in Google, making sure that your company shows up on the first page, or even worse, #1 in their rankings, this post is for you. Public sees.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 11, 2012
    [Wikipedia] Social Business: Facebook for the Enterprise?
    Image via CrunchBase. As Facebook surpassed the 1 billion users’ mark last week, but still had disappointing results in the stock market , the debate is inevitable: is Facebook going the way of the dodo – or should I say, MySpace and Orkut – or is it going to keep growing? But you can’t get the good without the bad.
  • BIZNOLOGY  |  THURSDAY, MAY 17, 2012
    [Wikipedia] The Eight Wastes and Internal Social Business Platforms
    Photo credit: Wikipedia. can’t see the business motivation behind it, it’s all hype and no meat. Our current toolset – email, phone, meetings, SharePoint and intranet – is more than enough for our needs. We don’t need yet another tool to make our work life even more complex. Defects. Overproduction. Waiting.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 16, 2013
    [Wikipedia] 3 Aspects to Consider for a Useful Guest Blogging Link
    'Photo credit: Wikipedia. In the world of marketing, it’s all about return on investment (ROI) and getting the most out of your marketing efforts. This is no different in the world of online marketing and search engine optimization (SEO). The Website Linking to You. Two of the main factors are relevancy and audience engagement.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 10, 2012
    [Wikipedia] Check Your Site for 404 Errors Regularly
    Photo credit: Wikipedia. The most important indicator of a good business website is one that provides visitors with a good user experience. Users want to be able to quickly click through your website to find what they are looking for. The most common cause of 404 errors is when a business website is being revamped or redesigned.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 22, 2014
    [Wikipedia] How much content is enough for effective content marketing?
    '(Photo credit: Wikipedia). How often should I blog? Do I really need to post to Twitter every hour? Does it matter whether my content is original or aggregated or repurposed? And what’s the difference, anyway?). We hear these questions from clients as part of almost every content marketing engagement we undertake. Size Does Matter.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 10, 2010
    [Wikipedia] Mapping Content to the Sales Funnel AND Buyer types
    Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. will self confess that I have ignored this one for a while. would love to know.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 10, 2010
    [Wikipedia] Mapping Content to the Sales Funnel AND Buyer types
    Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. will self confess that I have ignored this one for a while. would love to know.
  • DIGITAL BODY LANGUAGE  |  THURSDAY, JULY 9, 2009
    [Wikipedia] A Logo is Not a Brand: B2B Marketing and Social Media
    Wikipedia defines “brand” as “A brand is a collection of experiences and associations connected with a service, a person or any other entity.” I’ve been part of the Online Marketing Summit (OMS) tour this summer, and it has given me a great chance to interact with a lot of marketers about the challenges they are facing. More stable?
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JULY 11, 2008
    [Wikipedia] Effective collaboration with wikis | DavePress
    MediaWiki - the platform that Wikipedia, amongst many other wikis, runs on - is probably the best of the free self-hosted options. Here’s a suggestion for a tenth point: Don’t try to re-create Wikipedia. Wikipedia has been a great poster child for mass collaboration and wiki technology. About. Projects. Resources.
  • BUYEROLOGY  |  MONDAY, APRIL 16, 2012
    [Wikipedia] Are Your Marketing and Sales Systems Broken?
    Everything Is Broken (Photo credit: Wikipedia). For many in marketing and sales, the march continues towards the attempt to develop tactical plans that will connect them to buyers.  We have seen many variations over the past two as these attempts are made.  By systems, I do not refer to technology.  Technology enables systems and processes. 
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 2, 2010
    [Wikipedia] Creating Engagement in B2B Marketing
    Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. A recent Cone Inc.’s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Creating Engagement. Measuring Engagement. Tweet This! Share this on Facebook.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 23, 2012
    [Wikipedia] Social media is a physical extension of your brain
    So, next time you think Twitter, Facebook, Pinterest, Google+, reddit, StumbleUpon, Instagram, and Wikipedia are stupid wastes of your time, consider again: they may well be the most profound. Photo credit: Intersection Consulting). According to science, we’ve already evolved to where our brains are not our own. Dr. Stephen M.
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 15, 2011
    [Wikipedia] 10 Essential PR Tips for Startups
    An embargo is “a request by a source that the information or news provided by that source not be published until a certain date or certain conditions have been met,” as stated on Wikipedia. Erica Swallow  is a technology and lifestyle writer. From Mashable. The original post can be found here. Thanks Erica. Read on for my startup tips.
  • BIZNOLOGY  |  MONDAY, MARCH 25, 2013
    [Wikipedia] 12 myths vs. reality on Search Engine Optimization (SEO)
    Photo credit: Wikipedia. few numbers for your consideration: 80% of visitors to a website begin by typing keywords in the query box of a search engine. 42% click on the website in the #1 position on the search page. 90% click a website on the first page. You don’t have to be one of those getting fooled. also)–and is growing too.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 28, 2012
    [Wikipedia] 2013: The Year of Internet Marketing Basics
    Photo credit: Wikipedia. This will be the only 2013 prediction or whatever you want to call it kind of post. have never been comfortable with trying to predict the future especially in an industry where the landscape can change very quickly and without much warning. In That happened in early October of this year. Yeah for me! Here we go.
  • BIZNOLOGY  |  THURSDAY, MARCH 22, 2012
    [Wikipedia] Additional On Site SEO Factors to Consider
    (Photo credit: Wikipedia). Search engine optimization is a complex process that is ongoing. As a business changes, its industry changes, and its competitive environment online changes, an SEO campaign needs to be updated along with it. The URL shouldn’t be thought of as only the link. Use this online real estate wisely. Internal Links.
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 25, 2010
    [Wikipedia] 3 Fantastic B2B Marketing Videos and Why They’re Successful
    We’re the 2nd search result for ‘inbound marketing’ behind Wikipedia.&# “ Thank an Engineer &# by Texas Instruments Coinciding with the launch of this video, Texas Instruments held a video idea contest in which people submitted ideas for the next videos to the TI community site. Build brand loyalty.
  • GREAT B2B MARKETING  |  FRIDAY, NOVEMBER 8, 2013
    [Wikipedia] The Biggest Threat to Your B2B Marketing Success
    According to Wikipedia, “Inertia is the resistance of any physical object to any change in its motion (including a change in direction).” 'Of all the threats to your ability to achieve marketing success, perhaps the most insidious is inertia.  But why do we fail to act? Insufficient knowledge. It’s hard to do what you don’t know how to do.
  • CHRIS KOCH  |  FRIDAY, JULY 16, 2010
    [Wikipedia] Have you created a waking dream for your customers?
    Image via Wikipedia. can’t name the specific companies because we’re still in the midst of the judging process, but it doesn’t really matter because the stuff is so innovative. Another company is using automated algorithms to seek out and deliver targeted customer and competitive intelligence to salespeople—on a daily basis! Very cool.
  • SAZBEAN  |  MONDAY, JANUARY 13, 2014
    [Wikipedia] 7 Benefits of Using Lead Generation Software
    'Deutsch: Konnopkes Imbiss, Schönhauser Allee, Berlin (Photo credit: Wikipedia) Take a moment to think about how your business markets its services or products. In the same way that driving sales is hugely important, the manner in which you market your business also has a direct impact on your own success.
  • BIZNOLOGY  |  FRIDAY, AUGUST 17, 2012
    [Wikipedia] Do you have enough pages in the search index?
    Photo credit: Wikipedia. In some ways, you  never have enough pages in the search index, because every extra page that sneaks in there is a lottery ticket in the search sweepstakes–you’ve got to be in it to win it. So, the more pages you have in the search index, the more chances you have to be found. it’s Google and Bing.
  • PWB MARKETING BLOG  |  FRIDAY, JANUARY 7, 2011
    [Wikipedia] Three Reasons to Love QR Codes
    According to Wikipedia: A QR Code is a two-dimensional code, readable by QR scanners, mobile phones with a camera, and smartphones that came into being in 1994. QR codes have great potential for savvy marketers. The technology has been used in Asia for a number of years and is beginning to gain traction in the U.S. It’s smart and easy.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 26, 2012
    [Wikipedia] Predictions for B2B digital marketing in 2013
    Photo credit: Wikipedia. It’s that time of the year when observers can’t resist making predictions about developments on the horizon.  I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013.   encourage readers to add their own.  . I stand corrected. More and better content.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Wikipedia] How Content Marketing Works on Pinterest
    According to Wikipedia , Pinterest is a pinboard -style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. For a social media site to truly step into the spotlight, it has to have something special. What to Share. Inspire your followers! How to Share.
  • FEARLESS COMPETITOR  |  SUNDAY, SEPTEMBER 11, 2011
    [Wikipedia] Find New Customers Sept 11 Tribute
    2,996 people, as per Wikipedia.). This post published today at 8:46am, precisely 10 years after the moment the first plane struck the North tower of the World Trade Center. The plane in this photo had hit about 15 minutes earlier. trail of black smoke streamed south seemingly forever across a crystal clear blue sky.
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