[Wikipedia] Search + Social = Online Reputation Management
    Millionaires, billionaires, and professional class do show up on Google search, but most of these results are from the news, third-party mention, Wikipedia, and generally anything and everything that Google can find. I have been doing online reputation management (ORM) for clients since 2003. Actually control. There’s the rub. Millionaires,
  • ACT-ON  |  FRIDAY, NOVEMBER 11, 2016
    [Wikipedia] A Salute on this #VeteransDay
    Go ahead, check out the Wikipedia entry. I’m that handsome young man next to the captain, holding a grounding rod and awaiting a helicopter transfer of some documents. A veteran’s legacy lives on in the stories and memories of their service passed down from father to son, or grandfather to granddaughter. Always humble.”. We salute you.
    [Wikipedia] Topics Over Keywords: A Simple Framework for More Effective Content Creation
    Publishers now have to restructure their content to try and appear within these featured snippets, of which Wikipedia reigns supreme -- owning an estimated 17.2% of all featured snippets. Now what?". As a response to these problems -- in particular the second one -- a lot of marketers will respond with increased content output.
    [Wikipedia] 5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results
    In some cases, Google may pull additional information from Wikipedia and/or reviews from third party websites (including Google itself). Earlier this month, my colleague Kristen Vaughn wrote about ways  B2B marketers can implement top-of-funnel SEO strategies to reach new audiences. Google Business Listings. Why B2B Marketers Should Care.
    [Wikipedia] 15 Thought-provoking quotes about innovation and success
    ” “Wikipedia in theory is impossible. By Mark Schaefer. I was honored recently to be invited to be one of the 8,000 attendees at the recent Dell-EMC World  conference where I got to meet some of the greatest minds in the tech industry up close. Tien Tzuo , Former Saleforce CMO and Founder of Zuora. ” Kevin Kelly.
    [Wikipedia] 5 Journalistic Standards That Don’t Always Apply to Content Marketing
    Wikipedia will get flagged, but for the most part, fact-checking is just starting to gain widespread traction in content marketing, where supporting evidence can take a backseat to promotion and brand awareness. ” He didn’t want people to know he was getting out of the field, so I panicked at first. This was branded content.
    [Wikipedia] Using Top-of-Funnel Content to Drive SEO Results
    Take into consideration other popular sources like Wikipedia. When thinking about the conversion funnel in relation to SEO, B2B marketers should aim to provide content that meets the needs of searchers no matter what phase of the buying process they are in. Finding the right balance is a key component of content marketing success. Google.
  • CEROS  |  FRIDAY, OCTOBER 21, 2016
    [Wikipedia] The Journal of Digital Craft | Week 42.16
    Created as a final thesis, Histography is an immersive interactive timeline that taps into Wikipedia’s knowledge base across multiple historical categories to deliver a fresh and updated history exploring experience. Happy reading! The Journal of Digital Craft is a weekly resource for digital design inspiration. Design Inspiration
    [Wikipedia] Bubble in the Funnel
    According to Wikipedia, Root Cause Analysis (or RCA) is defined as “a method of problem solving that tries to identify the root causes of faults or problems. Per Healthline Media, an air embolism, also called a gas embolism­, occurs when one or more air bubbles enter a vein or artery and block it. Their “reward”? No more support in 2017.
    [Wikipedia] A Shortish History of Online Video
    MySpace, Wikipedia, YouTube, and a host of other collaborative sites led to Time Magazine publishing the controversial Person of the Year as simply “You” , representing the people who used these tools every day to redefine the web. In the years following World War II, a strange and exciting new technology emerged. Television changed that.
    [Wikipedia] Should Marketers Use Pop-Up Forms? A Comprehensive Analysis
    According to Wikipedia , the first ever pop-up ad appeared in the late 1990s on the web hosting website Tripod.com. As inbound marketers, we care about creating lovable experiences for our website visitors -- but we also want to generate as many leads as we can for our sales teams. Most of the time we can do both without any problem.
  • CEROS  |  MONDAY, OCTOBER 10, 2016
    [Wikipedia] Storytelling > History: Museum Hack’s Interactive Approach to Tours & Team-Building
    Gray began obsessively visiting the museum, uncovering his own stories with the help of Wikipedia and YouTube. This post, Storytelling > History: Museum Hack’s Interactive Approach to Tours & Team-Building , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading!
  • ACT-ON  |  TUESDAY, OCTOBER 4, 2016
    [Wikipedia] When, Why and How to Gate Your Content for Maximum Results
    “To gate, or not to gate – that is the question.” So wrote Shakespeare during his marketing gig at The East India Company. (I swear I read this on Wikipedia somewhere… ). Just kidding. At the time, Shakespeare didn’t believe in gating his content. He wanted it to be shared far and wide, kinda like the tea. Pretty freaky, huh?
    [Wikipedia] Keep Your Customers Coming Back in Times of Content Overload
    Getting the Most Out of Free Real Estate Wikipedia is regularly a top Google result for brands and many customers will check out a company's page before visiting the brand's very own website. How incorporating Wikipedia management into marketing leads to a deep SEO strategy. Joining us is simple. Content Marketing
    [Wikipedia] What Wikipedia Doesn’t Tell You About SEO Techniques
    Have you ever found yourself sucked into a Wikipedia rabbit hole, going from one topic to another? With its plethora of useful (and useless) information, Wikipedia has become a prime source to learn about new topics. Take the search engine optimization Wikipedia page for example. So What Does Wikipedia Say About SEO?
    [Wikipedia] The 11 Weirdest Branded Video Games
    picked its sequel for this list purely because of the cover: Source: Wikipedia. 7. A couple weeks ago, Warby Parker, the trendy glasses startup, announced its first video game: Worbs. Made in collaboration with gaming magazine Kill Screen, Worbs is a simple in-browser matching game good for helping you kill five minutes. ” Nice.
    [Wikipedia] Remember to market to your own influencer network
    have  a list of my current partners on CA  and  also on Gerris. I am still  blogging every Tuesday morning  about social media, marketing, SEO, ORM, Wikipedia, content marketing, brand reputation, and influencer marketing at  Biznology , whether I want to or not! I am fully committed! I really love influencer marketing. Too much.
    [Wikipedia] Twitter Moments: A Powerful Twitter Marketing Tool, or a Snapchat Knockoff?
    “In the realm of narrative psychology, a person’s life story is not a Wikipedia biography of the facts and events of a life, but rather the way a person integrates those facts and events internally—picks them apart and weaves them back together to make meaning,” wrote Julie Beck in The Atlantic. First came stickers.
    [Wikipedia] Referral Marketing vs. Inbound Marketing vs. Direct Marketing – Which is the key to growth?
    First, lets define what these three marketing strategies are.  I’ll go with Wikipedia here: Referral marketing   is a method of promoting services to new customers through referrals, usually by word of mouth. They convert 30% better than leads generated from all other marketing channels. Well, yes for some, but not all!
    [Wikipedia] Social media strategy leaders: an intro to the series
    Hello Biznology Readers! I am so proud to join the digital marketing experts who contribute to this blog. special “thank you” to Mike Moran who invited me to join the ranks. Over the years, I’ve known Mike as an author, a research partner, and a consultant. The work and the job titles emerge. Where does social media strategy live?
    [Wikipedia] The 17 Best Keyword Research Tools for SEO and SEM
    Type in any keyword or phrase and see the top related search terms on Google, Wikipedia, Answers.com, YouTube, Bing, Yahoo!, Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. That’s where keyword research comes in. 10) HitTail.
  • BIZIBLE  |  MONDAY, JUNE 20, 2016
    [Wikipedia] The Account-Based Marketing Reporting Framework For Marketers Who Care About ROI
    Its focus is the team's analytical, evidence-based, sabermetric approach to assembling a competitive baseball team, despite Oakland's disadvantaged revenue situation” (Wikipedia). We have a tremendous opportunity to use account data to understand which accounts we should invest our account based marketing efforts. And for good reason. link).
    [Wikipedia] Guide Your Buyers Through the Customer Journey with Social Media
    Whether you’re ready for it or not, social media is becoming the Wikipedia for your buyers, where they can find information about your brand from their peers. Author: Lisa Marcyes The customer journey has changed. Marketers are seeing a tremendous shift in how buyers are researching and buying, particularly on social media platforms.
  • FATHOM  |  TUESDAY, JUNE 14, 2016
    [Wikipedia] What’s Behind the Predicted Growth of Business Intelligence Technology?
    Defined as “a set of techniques and tools for the acquisition and transformation of raw data into meaningful and useful information for business analysis purposes” ( Wikipedia ), the power of these tools lies in their ability to inform decisions by making big data easily understood. BI in the Future: Predictions and Projected Growth. PCMag ).
  • CONTENTLY  |  MONDAY, JUNE 13, 2016
    [Wikipedia] Sponsored Comments: Can Genius Build the Next Big Ad Platform?
    It’s more like a blend of Wikipedia and Reddit. Three years ago, I sat in a sleek startup office as the co-founders of Rap Genius told me about their master plan for taking over the internet. As the community grew, the focus broadened from just rap lyrics to all music, some poetry, and even historical documents. Can it be both?
  • FATHOM  |  MONDAY, JUNE 6, 2016
    [Wikipedia] The Changing Role of Marketing Attribution in Determining ROI
    Wikipedia. Marketing attribution is one of the most  significant opportunities to come out of modern digital marketing. What it does, in simple terms, is allow marketers to identify “a set of user actions…that contribute in some manner to a desired outcome, and then assigning a value to each of these events.” Right? Well, sort of. Conclusion.
    [Wikipedia] How to Manage Data…Better
    As per Wikipedia (emphasis is mine): “the purpose of programming is to find a sequence of instructions that will automate performing a specific task or solving a given problem.” I have yet to meet a person for whom the very thought of manual data cleaning or ETL (extract, transform, load) doesn’t elicit a tortured groan.
  • HUBSPOT  |  THURSDAY, JUNE 2, 2016
    [Wikipedia] Beyond.COM,ORG &.NET: A Beginner's Guide to Brand Top-Level Domains
    On Wikipedia’s list of most expensive domains , you will find market values ranging from $35 million for insurance.com to $3 million for loans.com. For marketers, the domain name system (DNS) can be a little tricky to navigate. Now, whether or not you remember the function of each part is an entirely different story. Example: www.hubspot.com.
  • CONTENTLY  |  THURSDAY, MAY 26, 2016
    [Wikipedia] This Bro Loves Denny’s Marketing So Much That He Rallied Change.org to Get Him Hired
    According to Wikipedia, “Change.org is a petition website operated by Change.org, Inc., an American B Corporation that provides a tool for people to advance social causes.” At Contently, we love Denny’s Twitter game so much that they won our Social Media Championship bracket. ” What inspired you to start the petition?
  • OPENTOPIC  |  SUNDAY, MAY 22, 2016
    [Wikipedia] Companies Will Spend $65 Billion on SEO in 2016, Much of it Will Be Wasted
    If you read this Wikipedia article on the topic, you’ll see that real oil from snakes used to be prescribed as a cure for everything from small cuts on up to arthritis and skin. Opentopic blog >> entrepreneur.com Do you know what snake oil is? Marketing ROI Cmo undefined marketing roi
    [Wikipedia] Welcome to the New World of B2B Account-Based Marketing
    According to Wikipedia, it is “ strategic approach to business marketing in which an organization considers and communicates with individual prospect or customer accounts as markets of one. This isn’t just about another marketing buzzword phrase! Account-based marketing seems to be here to stay. What Exactly is Account-Based Marketing?
  • KAPOST  |  TUESDAY, APRIL 26, 2016
    [Wikipedia] Tips for Optimizing Google’s Knowledge Graph Box for Your Brand
    That’s how we have “defined our entity” to Google in several places, including Wikipedia and the NAICS code in our JSON-LD script above. Wikipedia is the holy grail for obtaining a Knowledge Graph Box. There are plenty of people out there who will get you up on Wikipedia. What’s “Worthy” of Wikipedia? Great!
  • HUBSPOT  |  FRIDAY, APRIL 1, 2016
    [Wikipedia] How to Train Your Brain to Write More Concisely: 6 Creative Exercises to Try
    All these habits will come to the surface when you force yourself to halve the text you just speedily wrote. 4) Simplify Wikipedia paragraphs. You might be thinking, but Wikipedia articles are already concise. Wikipedia is definitely a no-fluff zone, which is why this exercise is so stellar. So come on. haiku is a Japanese poem.
    [Wikipedia] Marketing tech landscape in 2045 will consolidate to one logo
    I know I’ve sworn off of making predictions in the dynamic marketing technology space , but I’m going to make a big one today: the marketing technology landscape supergraphic for 2045 will contain only a single logo. But why let data spoil a perfectly good narrative, right? Not familiar with the singularity? Think Skynet. Or The Matrix.
  • FATHOM  |  MONDAY, MARCH 28, 2016
    [Wikipedia] Should I Hire an Agency? The Impact on Scalability
    In fact, scalability is defined as, “the capability of a system, network, or process to handle a growing amount of work or its potential to be enlarged in order to accommodate that growth.” ( Wikipedia ). Should I invest in my internal team or hire an agency? It’s a perennial question. In fact, hiring in-house is really a necessity.
    [Wikipedia] The Fatal Flaw of A/B Testing
    If you search significance of A/B testing, Wikipedia gives you the following scenario: Email test group A: 50 out of 1000 (5%) success rate. If you search significance of A/B testing, Wikipedia gives you the following scenario: Email test group A: 50 out of 1000 (5%) success rate Email test group B: 30 out of 1000 (3%) success rate.
  • ACT-ON  |  FRIDAY, MARCH 18, 2016
    [Wikipedia] Top Instagram Influencers
    She is the Chief Operating Officer of Facebook, which happens to own Instagram. (No profile on Instagram, information from Wikipedia). From Wikipedia). 10 People Who Built (or Strengthened) Their Personal Brand Using the Small Screen. Social media influencers hold a great deal of power. Why Instagram? All signs of approval (e.g.,
    [Wikipedia] Highlights from SXSW 2016
    His latest company, Viv , is creating a global brain where we “teach it” like we would contribute to Wikipedia. His latest company, Viv, is creating a global brain where we “teach it” like we would contribute to Wikipedia. If you have never been to SXSW before, it is truly impossible to describe how epic this event is.
    [Wikipedia] Influencer marketing should not be about collecting influencers
    According to Wikipedia, “Influencer marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. The worst thing about the internet has been the commodification of friendship.
  • HUBSPOT  |  SUNDAY, MARCH 13, 2016
    [Wikipedia] 7 of the Greatest Creative Collaborations of All Time
    Source: Wikipedia. 3) F. Source: Wikipedia. 5) Ed Catmull, Steve Jobs, John Lasseter. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. And it doesn’t account for the skills required to build synergy on the team. In the U.S. Don Draper). And that’s wrong. Source: Ad Age.
    [Wikipedia] 3 Ways to Use Content to Improve your Account-Based Marketing Results
    According to Wikipedia, ABM Is: Account-based marketing (ABM), also known as key account marketing , is a strategic approach to business marketing in which an organization considers and communicates with individual prospect or customer accounts as markets of one. Anna Talerico, ion interactive's EVP and cofounder.
    [Wikipedia] 5 Ways to Use Content to Improve your Account-Based Marketing Results
    According to Wikipedia, ABM Is: Account-based marketing (ABM), also known as key account marketing , is a strategic approach to business marketing in which an organization considers and communicates with individual prospect or customer accounts as markets of one. Anna Talerico, ion interactive's EVP and cofounder.
  • FATHOM  |  TUESDAY, MARCH 8, 2016
    [Wikipedia] Staying Ahead of the Personalized Marketing Curve
    ” Source: Wikipedia. Vague statements such as “personalized marketing is the future” and “personalization is the key to marketing” abound. Yet, the most popular search phrase associated with personalized marketing is, “What is personalized marketing?”, according to StoryBase. Absolutely. MarketingProfs ). Dynamic Yield ).
  • SNAPAPP  |  TUESDAY, MARCH 8, 2016
    [Wikipedia] Is Your Content Binge-Worthy?
    From online shopping to TV streaming to Spotify to “ getting lost ” in Wikipedia, interest in any subject can become voluntarily intense. March is a very encouraging month for binge activities. There’s also spring cleaning that can take hold of anyone, even non-neat freaks. I’m definitely no exception.
  • SNAPAPP  |  MONDAY, MARCH 7, 2016
    [Wikipedia] Is Your Content Binge-Worthy?
    From online shopping to TV streaming to  Spotify  to “ getting lost ” in Wikipedia,  interest in any subject can become voluntarily intense. March is a very encouraging month for binge activities. On top of that, there’s of course  March Madness , where millions of people fill out  tournament brackets  and watch hours of basketball a day.
    [Wikipedia] How to be the Best Answer to Customer Questions: Insights from 600,000 Posts
    Even Wikipedia’s page on content marketing, which is second on Google for the search ‘what is content marketing’, has less than a tenth of the links of the CMI post. good answer not only cites the research sources as is the case on sites like Wikipedia but it also provides examples, which hopefully this post has been doing. case study.
    [Wikipedia] How To Prioritize Your List of SEO Keyword Research
    Wikipedia entry (research-oriented). Last year Casie wrote a post on how to generate keyword lists and ideas. The objective was to provide resources and tactics for coming up with as many keyword phrases as possible around a particular topic. Developing a list of good keyword opportunities can be both time consuming and challenging.
    [Wikipedia] An Introduction to B2B Native Advertising
    Here is the Wikipedia definition: “Native advertising is a type of advertising, usually online but feasibly elsewhere, that matches the form and function of the platform upon which it appears.”. Native advertising is one of the more popular marketing terms today. The concept behind native advertising isn’t anything new. That was too harsh.
    [Wikipedia] Is Account-Based Marketing Ready for Take-Off?
    Image Source (Public Domain): Wikipedia. Like powered flight, account-based marketing has never been a bad idea. Considering that so many marketing best practices roll up into account-based marketing (ABM) – personalized messaging, precise and relevant targeting, pragmatic execution, and more – it’s clearly a worthwhile pursuit.
    [Wikipedia] A Digital Marketer's Christmas Wish List
    After all, according to Wikipedia , Branson’s nickname is “Old Beardie”—talk about a layup! Ah, it’s that time of year again, Christmas—a time when children of all ages and dispositions take a moment to count their blessings and pencil out all the things they want from dear old Santa Claus. Nick now more than ever. Here goes. Bummer, dude.
    [Wikipedia] 3 predictions for online marketing in 2016
    know for me, my core competencies are social media marketing ,   digital PR , influencer outreach and engagement , reputation management , and wikipedia curation services. Before that, we did it all by hand, which is pretty crazy since most websites currently running even the smallest company brand is database-backed! There’s more!
    [Wikipedia] Sign-Up Forms Can Be An Important Piece of Your Email Marketing Program
    According to  Wikipedia , email marketing is a ‘direct channel used to market commercial messages to groups of people through email.’ ’ The key phrase says it all here: ‘Groups of People.’ Say Yes to Sign-up Forms. All rights reserved. Email Marketing
    [Wikipedia] Sign-Up Forms Can Be An Important Piece of Your Email Marketing Program
    According to Wikipedia , email marketing is a ‘direct channel used to market commercial messages to groups of people through email.’ ’ The key phrase says it all here: ‘Groups of People.’ Say Yes to Sign-up Forms. All rights reserved. Email Marketing
    [Wikipedia] How Important Is a B2B Brand?
    According to Wikipedia, the word “brand” is derived from the old Norse word “brandr” meaning “to burn” referring to the practice of burning your mark onto a product. No marketing practice has stood the test of time like branding. The post How Important Is a B2B Brand? appeared first on MLT Creative.
    [Wikipedia] How to Use Data to Create More Relevant Content
    Soovle pulls keyword ideas from Google, Bing, Yahoo, Answers.com, Amazon, and Wikipedia. Content marketers don't just write, they write with purpose. In fact, research reveals that B2B companies who blog receive 67% more leads than those who don't. But they aren't just blogging about anything. How do they inform their strategies?
  • ACT-ON  |  THURSDAY, DECEMBER 10, 2015
    [Wikipedia] Keywords Matter, Keywords Don’t Matter – How To Make Sense of SEO Evolution
    Here’s the definition of semantic search, according to Wikipedia (and Google, too): Semantic search seeks to improve search accuracy by understanding searcher intent and the contextual meaning of terms as they appear in the searchable dataspace, whether on the Web or within a closed system, to generate more relevant results. They aren’t dead.
    [Wikipedia] How to Refresh Evergreen Content (and Reach a Big Audience)
    If it reads like a poor man’s Wikipedia article, it’s probably not something your audience (or Google) is likely to dig. Good evergreen content is always relevant to your target market. Whether it’s two months or two years old, the best content drives traffic on its own through organic means or ongoing social sharing.
    [Wikipedia] Experience Marketing: What It Really Means
    OK, not a bad start, but let me save you the time of going down the rabbit holes of multiple agency/consultant websites or reading the long Wikipedia entry for engagement marketing. Jimi Hendrix famously asked, “Are you experienced?” So, what’s this experience talk all about? Let me attempt to answer. Experience. Not robots.
    [Wikipedia] The Best Promotional Product Videos Ever (And Why They Make You Buy)
    The company even has its own Wikipedia page dedicated to the series. The goal in crafting a perfect product video is not far off. If you want your video to resonate, it should be about more than just the product. It should be about the problem, the solution, the experience, and the larger vision of what you're trying to build. series.
    [Wikipedia] Your website is wearing mom jeans and shoulder pads
    Pearson Education reached out to me to read and make make notes on Mike Moran’s  and James Mathewson’s upcoming book,  Outside-In Marketing. I go through it, paragraph by paragraph, and write notes on what comes to mind. After three chapters, I am both excited and delighted by both how much I have learned and how much I already knew.
    [Wikipedia] Implement the powerful CloudFlare CDN for free today
    CDNs serve a large fraction of the Internet content today, including web objects (text, graphics and scripts), downloadable objects (media files, software, documents), applications (e-commerce, portals), live streaming media , on-demand streaming media, and social networks,” according to Wikipedia. for free. actually do. I stress eat.
    [Wikipedia] Hey, Salespeople — Welcome to Meme Selling 101!
    To learn about them, visit the Wikipedia of memes. Author: Nikita Ovtchinikov Does this situation sound familiar? —. You’re sitting at your desk. You’ve been waiting for your prospect to get back to you—phone call, email, visit to the office—anything! But nothing is happening. You’re raking your brain, trying to figure out what to do.
    [Wikipedia] Digital Learning and the Sharing Economy
    Source: Wikipedia ). In a business environment where the flavor of the moment is digital transformation, how does corporate learning fit in? What are the main digital trends that will have a transformational effect on the way people in organizations learn over the next few years? Like this post? Sign up for our emails here.
    [Wikipedia] Tools that help generate blogging ideas
    The tool instantly shows you popular search terms on Google, Wikipedia, Amazon, YouTube, Bing, Yahoo!, Every blogger knows the challenge of finding topics to write about. Today, this blog will share some tips and tools about where to find current topics and fuel ideas for writing. Quora. Quora is a well-known question and answer site. Soolve.
    [Wikipedia] What's WYSIWYG? How Today's Online Editor Came to Be
    Xerox Alto (Image Credit: Wikipedia ). WordStar running on DOS (Source: Wikipedia ). WYSIWYG. No, this isn't another one of those newfangled acronyms the kids are using these days -- it's actually been around for quite some time. But did you ever stop to think about where they came from? Let's explore. Wait, What? Pre-World Wide Web.
  • JUNTA 42  |  TUESDAY, OCTOBER 6, 2015
    [Wikipedia] Can We Please Stop Using Branded Content?
    First off, let’s look at the Wikipedia definition: Branded content is a form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes editorial content. I’m going to be honest with you. loathe the term “branded content.”. Branded content gives content marketing a bad name. think not.
    [Wikipedia] CDNs have what Google needs, speed
    According to Wikipedia , “the goal of a CDN is to serve content to end-users with high availability and high performance,” which can automatically take most of the load off of your home server, your home host. Google has maintained its austere minimalism, mostly unchanged since 1997, because, as I have said before, speed is king.
    [Wikipedia] Email Personalization Basics (+American Express Travelink’s Email Success Story)
    Wikipedia defines it as “tailoring a service or a product to accommodate specific individuals, as opposed to general groups.” I like to think of it from the customer’s point of view; what feels personal to them ? Dear {{First Name}}: “Personalization” is a broad term. Personalized Emails Deliver 6X Higher Transaction Rates , MarketingLand).
    [Wikipedia] Digital Learning: Beyond the copycat model
    Internal versions of Wikipedia try to re-create the magic of a single authoritative reference resource for the whole organization, but after a couple of years most of the content is incomplete or outdated. The fundamental point missing in all these failed attempts is the understanding that your corporate intranet is not the internet.
    [Wikipedia] Dispatch from CMW: Recapping Day Two
    Or clicked through to one too many Wikipedia articles looking for background on your topic? Alright, content marketers (that's "conTENT markeTEERS"). Let’s reflect: That was a whole lot of awesomeness in a pretty tight timeframe. Our minds are all still somewhat awhirl, I’m sure. Why are we publishing on every channel at once?
    [Wikipedia] Marketers: 3 Ways to Make Sales-Based Business Intelligence Work for You
    Wikipedia: “ Business intelligence (BI) is the set of techniques and tools for the transformation of raw data into meaningful and useful information for business analysis purposes.” ” The techniques range from strategies such as mapping business objectives to choosing which data to analyze. Did you know?
    [Wikipedia] How SearchMetrics’ New Ranking Factors Affect Your Content Marketing Strategy
    These include technical, user experience, content, Wikipedia/Facebook, social signals, mobile rankings and backlinks. Every year, SearchMetrics releases Google search engine ranking factors and correlations they find from performing thousands of searches with well-known keywords. Each area is then broken down into segments. Word Count.
  • HUBSPOT  |  TUESDAY, AUGUST 18, 2015
    [Wikipedia] Why Your Memory Sucks: The Science of Remembering in the Internet Age
    Ever found yourself in one of those Wikipedia black holes, where you go in looking up the name of a Russian prime minister and emerge, hours later, having read through the entire history of the Russian Revolution? Take a second and think about the three most important people in your life. Got 'em? Our attention spans have become shorter.
    [Wikipedia] Digital Transformation: Undigitizing the intangible “digital fridge”
    replicator can create any inanimate matter, as long as the desired molecular structure is on file (…) – Source: Wikipedia – Replicator. With 3D printers and 3D scanners going mainstream, we start getting an early preview of the potential behind moving from atoms to bits and then back to atoms. You just know. Like this post?
    [Wikipedia] Branding the “Circular Economy” for Millennials
    Wikipedia defines it as “a generic term for an industrial economy that is, by design or intention, restorative …and in which material flows are designed to either reenter the biosphere or circulate at high quality without entering the biosphere”. Millennials, the first digital generation, are very different from other market segments.
    [Wikipedia] Buying Marketing Technology: Whose Recommendations Do You Trust?
    Speaking of crowdsourcing, how about that Wikipedia ? My husband is an automotive journalist. At one point he had a column in a daily newspaper (remember those?) in which he reviewed new cars after driving them for a week. His reviews were thorough and honest, and sometimes pushed buttons. It’s hard to buy anything. So what’s the fix?
  • HUBSPOT  |  FRIDAY, JULY 31, 2015
    [Wikipedia] The 20 Best Sites for Wasting Time on the Internet
    14) Wikipedia. You didn't think I'd write a post on where to waste time on the internet without including Wikipedia, did you? You've gotta love spiraling into the proverbial Wikipedia black hole: Look up one thing, and then check out something that's interlinked to it. Hey, no one can be totally productive all the time. Puppies.
  • BIZNOLOGY  |  TUESDAY, JULY 28, 2015
    [Wikipedia] My online influencer research and engagement process
    So, my process is: set up SDL SM2, add all the keywords I have collected through going down a Wikipedia rabbit hole, let it go to parse, search, and churn. Gerris Corp , the latest iteration of my career, is a hybrid of personal billable hours and a collaboration with partners, professionals, and a global, decentralized staff. Really big.
  • SYNECORE  |  THURSDAY, JULY 23, 2015
    [Wikipedia] Marketers: Are You Ready for In-App SEO?
    To cite an example, this link to the Wikipedia page on deep linking offers a living example of web-based deep linking. Oh, what a thankless job it is to be a digital marketer. This time the culprit is mobile. New techniques like deep linking and app indexing are already beginning to dramatically alter the traditional SEO landscape.
  • BIZNOLOGY  |  TUESDAY, JULY 14, 2015
    [Wikipedia] Every 2015 presidential candidate is a brand
    Jeb Bush (Photo credit: Wikipedia). Each Presidential candidate is essentially a brand. They develop a special persona which they hope will emotionally appeal to their target audience, they own a distinct brand name (e.g. Jeb Bush or Hillary Clinton), and they make brand promises which they believe are relevant for their constituencies. 
    [Wikipedia] Should You Strive for Work/Life Balance? The History of the Personal & Professional Divide
    Wikipedia asserts that the term “work-life balance" was first used in the UK in the late 1970s, but I couldn't verify the source. It’s the self-help topic du jour: achieving “work/life" balance. Don’t get me wrong: Many of these tips can be helpful. But you see, this is where the terminology gets confusing. Matter of Semantics. 15,000 B.C.
    [Wikipedia] Forget Link Building: Time to Embrace the Google Knowledge Vault
    According to Wikipedia, as of 2014, the Knowledge Vault contained 1.6 source that has few false facts is considered to be trustworthy…We also observed that Wikipedia growth has essentially plateaued, hence unsolicited contributions from human volunteers may yield a limited amount of knowledge going forward. Isn’t digital marketing fun?
    [Wikipedia] 3 Steps To Creating Content Like A Journalist
    Nothing is quicker or more efficient than going through the top Google results and/or surfing Wikipedia to gain general understanding.”. Content marketers are not journalists. However, because of layoffs, economic circumstances, and the opportunity to expand their portfolios, many journalists have become content marketers. Brian Honigman.
    [Wikipedia] The Two Types Of Brands (And The Entrepreneurs Behind Them)
    gold medal with olympic rings and maple leaf (Photo credit: Wikipedia). Recently, I was having a discussion with  branding expert David Brier  on the sometimes questionable state of brands today. He He laughingly mentioned a client who recently asked, “How did you know? You must have time traveled to know what we’d need.”. Tale of Two Brands.
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Wikipedia] Why Your Brain Lets You Make Grammar Mistakes (Even If You Know Better)
    Dr. Tom Stafford, a cognitive psychologist at the University of Sheffield who studied Wikipedia edits to see what they reveal about how the brain processes language, told The Washington Post , "When you first start typing, you don't have any habits. Calling out other people's grammar mistakes has become a favorite internet pastime.
    [Wikipedia] Frequently Asked Questions about Email Deliverability
    Here is what we typically provide clients requesting information about laws in various countries: Wikipedia: Email Spam Laws by Country. Ensuring high levels of deliverability is the cornerstone of every successful email marketing campaign. We recently hosted a webinar highlighting deliverability basics and best practices for email success.
  • BIZNOLOGY  |  TUESDAY, JUNE 16, 2015
    [Wikipedia] Enterprise gamification is a spoon full of sugar
    According to Wikipedia, “Gamification is the use of game thinking and game mechanics in non-game contexts to engage users in solving problems and increase users’ contributions.” “Just a spoonful of sugar helps the medicine go down. In a most delightful way” — Mary Poppins. Gamification. Edutainment. AMPer
  • HUBSPOT  |  MONDAY, JUNE 15, 2015
    [Wikipedia] 12 Things You Learned in College That Prepared You for the Real World
    If college graduations had Oscars-style thank-you speeches, let's just say Google (and Wikipedia, for that matter) would definitely get a shout out. 2) Don't bring your laptop into important meetings. mean, what's the big deal with saying "Hey"? YOU!" It feels aggressive, like the sender is shouting at him from across the street. Google it.
  • LEANDATA  |  THURSDAY, JUNE 11, 2015
    [Wikipedia] Is Account-Based Marketing right for your organization?
    love this quote from the Wikipedia about ABM , pretty much sums it all up. Account-Based Marketing (ABM) is hot right now, but why? It’s not like it’s a new term or practice with citations at least a decade old. Recently the space has been heating up as new technologies allow marketers to increasingly target their specific buyers.
    [Wikipedia] The next generation of bloggers is here. And they are computers
    Nearly 10 percent of the articles on Wikipedia were not written by humans. Nearly 10 percent of the articles on Wikipedia were not written by humans. The writing bots are here. Computer scientists in Finland have created an algorithm that can programmatically create better rap lyrics than actual rappers. Last year the L.A.
    [Wikipedia] What B2B Marketers Can Learn About Lead Generation From Costco
    According to Wikipedia , “information asymmetry deals with the study of decisions in transactions where one party has more or better information than the other.” Are you struggling to generate leads without creating content to attract them? You're doing it the hard way. Take a cue from Costco samples. Like a salesperson. Or a CEO. Price.
    [Wikipedia] This Is the Real Secret to Unleash Your Content Marketing Creativity
    Sources:   Wikipedia  and LaskerFoundation.org. If you have ever wanted to tap into the power of content marketing, but have felt held back because of a lack of creativity, then you are going to want to read this post today. In it, I will reveal the way that even the most uncreative person can come up with  some great content marketing ideas.
    [Wikipedia] This Brand Is Tickled Pink, Literally
    Photo credit: Wikipedia. For example, according to the  Logo Design Guru , black can represent  authority, power  and  mystery. Red on the other hand can convey  passion, love  and  anger  whereas yellow can connote a sense of  happiness  and  warmth  and blue  professionalism, trust  and  authority. Let the Music Play. piece of tape.
  • FATHOM  |  THURSDAY, MAY 14, 2015
    [Wikipedia] Consumer Brand SEO Pulse: 5.14.15
    Try using Wikidata.org, along with Wikipedia and schema markup. Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. link]. Don’t like it? link].
  • BIZNOLOGY  |  THURSDAY, MAY 14, 2015
    [Wikipedia] Digital Transformation: Digital Darwinism or survival of the nimblest?
    source: Wikipedia ). This is my second blog post covering the topic of Digital Transformation. You can read the first one here. Digital Darwinism is one of them. It’s sexy, it’s catchy, and it sounds very smart. Google it, and you will find plenty of papers, articles, blog posts, and even books about it. It was in their brains.
  • FATHOM  |  TUESDAY, APRIL 28, 2015
    [Wikipedia] Healthcare Marketers: Stop Wasting Money & Use Negative Keywords
    Wikipedia. Negative keywords are a fundamental requirement when running paid advertising for any accounts. Negative keywords are extremely important for blocking user search queries that are most likely irrelevant to the services your healthcare organization is providing. They also help control which ads show up for particular search queries.
    [Wikipedia] Why the economics of blogging are diminishing
    It sounds negative, but hear me out. I’ve once written that since 2014, style matters more than substance, because algorithm and wikipedia can give you all the information you need, but they have zero emotional pulling power. enslaved myself to a bi-weekly publishing schedule and implemented everything that I had learned. Lack of time.
    [Wikipedia] We could all learn a lot from Jeff Bullas
    April 3rd, 1974 our ranch house in Madison, Indiana was destroyed by an EF4 tornado (166 to 200 MPH winds) according to Wikipedia. Jeff Bullas is a great blogger who writes great articles like: 6 Simple Tips to Grow a Large Email List. Read more at [link]. He’s a top blogger and I’m a big fan of Jeff. Smoking. Yippee! Tornadoes.
    [Wikipedia] 10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO
    As noted here last week , ranking highly in search requires writing great content, making smart use  of Google Webmaster Tools, and building or earning high-authority backlinks. Image credit: Small Business Ideas Blog. But there’s more involved in generating high, and highly relevant, organic search traffic. SEO Keyword Guides and Tools.
    [Wikipedia] Digital Transformation: the need for buzzwords
    As usual, Wikipedia does have a somewhat decent definition for it: Digital transformation refers to the changes associated with the application of digital technology in all aspects of human society. This is the first of blog post series covering the much discussed topic of Digital Transformation. digital literacy ? digital transformation.
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