• B2B MARKETING INSIDER  |  MONDAY, MAY 25, 2015
    [Wikipedia] This Brand Is Tickled Pink, Literally
    Photo credit: Wikipedia. For example, according to the  Logo Design Guru , black can represent  authority, power  and  mystery. Red on the other hand can convey  passion, love  and  anger  whereas yellow can connote a sense of  happiness  and  warmth  and blue  professionalism, trust  and  authority. Let the Music Play. piece of tape.
  • FATHOM  |  THURSDAY, MAY 14, 2015
    [Wikipedia] Consumer Brand SEO Pulse: 5.14.15
    Try using Wikidata.org, along with Wikipedia and schema markup. Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. link]. Don’t like it? link].
  • BIZNOLOGY  |  THURSDAY, MAY 14, 2015
    [Wikipedia] Digital Transformation: Digital Darwinism or survival of the nimblest?
    source: Wikipedia ). This is my second blog post covering the topic of Digital Transformation. You can read the first one here. Digital Darwinism is one of them. It’s sexy, it’s catchy, and it sounds very smart. Google it, and you will find plenty of papers, articles, blog posts, and even books about it. It was in their brains.
  • B2B MARKETING BLOG  |  WEDNESDAY, MAY 6, 2015
    [Wikipedia] Avengers Czas Ultrona Online
    Announcements
  • FATHOM  |  TUESDAY, APRIL 28, 2015
    [Wikipedia] Healthcare Marketers: Stop Wasting Money & Use Negative Keywords
    Wikipedia. Negative keywords are a fundamental requirement when running paid advertising for any accounts. Negative keywords are extremely important for blocking user search queries that are most likely irrelevant to the services your healthcare organization is providing. They also help control which ads show up for particular search queries.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 22, 2015
    [Wikipedia] Why the economics of blogging are diminishing
    It sounds negative, but hear me out. I’ve once written that since 2014, style matters more than substance, because algorithm and wikipedia can give you all the information you need, but they have zero emotional pulling power. enslaved myself to a bi-weekly publishing schedule and implemented everything that I had learned. Lack of time.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 15, 2015
    [Wikipedia] We could all learn a lot from Jeff Bullas
    April 3rd, 1974 our ranch house in Madison, Indiana was destroyed by an EF4 tornado (166 to 200 MPH winds) according to Wikipedia. Jeff Bullas is a great blogger who writes great articles like: 6 Simple Tips to Grow a Large Email List. Read more at [link]. He’s a top blogger and I’m a big fan of Jeff. Smoking. Yippee! Tornadoes.
  • WEBBIQUITY  |  TUESDAY, APRIL 14, 2015
    [Wikipedia] 10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO
    As noted here last week , ranking highly in search requires writing great content, making smart use  of Google Webmaster Tools, and building or earning high-authority backlinks. Image credit: Small Business Ideas Blog. But there’s more involved in generating high, and highly relevant, organic search traffic. SEO Keyword Guides and Tools.
  • BIZNOLOGY  |  THURSDAY, APRIL 9, 2015
    [Wikipedia] Digital Transformation: the need for buzzwords
    As usual, Wikipedia does have a somewhat decent definition for it: Digital transformation refers to the changes associated with the application of digital technology in all aspects of human society. This is the first of blog post series covering the much discussed topic of Digital Transformation. digital literacy ? digital transformation.
  • HUBSPOT  |  TUESDAY, MARCH 31, 2015
    [Wikipedia] Is Your Open Office Causing a Creative Crisis?
    Cubicle image via Wikipedia. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Whenever Ben walks by, he comments on the design work prominently display on your monitor. He typically thinks you need to move everything to be center-aligned. Barbarian Group''s 1,100-foot-long desk.
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Wikipedia] 10 LinkedIn Groups Every Entrepreneur Should Follow
    Terms like “globalization,” “marketing myopia,” and the “glass ceiling” have appeared first in HBR according to Wikipedia. There are at least three problems with this list. First, “entrepreneurship” is an extremely broad subject. Second, opinions are ubiquitous. Third, LinkedIn groups aren’t exactly scarce. This is a personal favorite.
  • HUBSPOT  |  MONDAY, MARCH 23, 2015
    [Wikipedia] A Wikipedia Expert's Thoughts on the NYPD Editing Controversy
    Editor''s Note: Recently, Capital New York reported that NYPD computers had been used to make edits to Wikipedia entries on police-related topics. We asked Wikipedia expert William Beutler to comment on this news story. The History of Self-Interested Wikipedia Edits. Wikipedia editors. Closer Look at NYPD''s Edits. Maybe.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 18, 2015
    [Wikipedia] What Is Thought Leadership? And When You Should Use It?
    Wikipedia actually calls it “business jargon.” Few terms raise the ire of the buzzword police more than thought leadership. But But what is thought leadership? When should you consider using it, and how do you balance the talent and experience of your team with the humility and authenticity today’s audiences demand? Others have pointed.
  • AVITAGE  |  FRIDAY, MARCH 13, 2015
    [Wikipedia] Need Better Content? Define Your Use Case Requirements
    From Wikipedia: A use case is a list of steps, typically defining interactions between a role and a system, to achieve a goal. Perhaps you’re the sales leader, and your sales people lack the content they need to sell effectively in this age of online, self-educating, stealth buyers. What’s going on?
  • BIZNOLOGY  |  WEDNESDAY, MARCH 11, 2015
    [Wikipedia] The Internet of Things (IoT): when everything is “a thing”
    Gartner and others project that the Internet of Things (IoT) will have close to 30 billion devices interconnected in 5 years. Read on to find more about the difference between the IoT and the Internet of things. an object, animal, quality, etc., of any kind. particular event, occurrence, or situation. It’s unnatural. Every event is a thing.
  • HUBSPOT  |  THURSDAY, MARCH 5, 2015
    [Wikipedia] Why Journalists Are Outranking Marketers in Search (And How We Can Compete)
    On balance, marketers compete most strongly in tactical and strategic content while facing stiffer competition in informational (Wikipedia) and newsworthy (publications) content. In the shifting sands of SEO, there’s one constant: It’s much better to top the SERPs than it is to rank on page two. How much better? Nearly 800% better.
  • SYNECORE  |  WEDNESDAY, FEBRUARY 25, 2015
    [Wikipedia] RWD: The Month in Review
    In case you missed the other posts, RWD refers to “an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones),” according to Wikipedia.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 24, 2015
    [Wikipedia] It’s not your house to pwn so remember your place
    On reddit, on Wikipedia, on message boards , in emails, on reviews, and even on Facebook, Twitter , and Google+ , to the best of your ability. The thing about being in PR or marketing online is that no matter how pure your intentions, you will be scrutinized with skepticism. It doesn’t matter. It doesn’t feel like work. you protest.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Wikipedia] 48 Phenomenal SEO Guides, Tips & Tactics
    Brian Dean shares clever techniques for improving search rank by finding broken-link building opportunities on Wikipedia, discovering untapped keywords on Reddit, finding link prospects on Delicious, and 18 other tactics, including using “best of” lists to “find awesome link targets.” But change is.” by Forbes.
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 20, 2015
    [Wikipedia] Understand Your Target Market: 3 Steps to Creating Customer Personas
    According to Wikipedia , personas are defined as fictional characters created to represent the different user types that might use a site, brand, or product in a similar way. Your product or service is intended for a particular group of people, right? You may have a grasp on your customers, but how well do actually know them? Location.
  • SYNECORE  |  SATURDAY, FEBRUARY 14, 2015
    [Wikipedia] Responsive Web Design is About User Experience
    According to Wikipedia, RWD is “an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide arrange of devices (from desktop computer monitors to mobile phones).” What is Responsive Web Design? The Takeaway.
  • SYNECORE  |  FRIDAY, FEBRUARY 13, 2015
    [Wikipedia] Why Google Recommends Responsive Web Design
    Wikipedia defines it as “an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).” But what is Responsive Web Design ? RWD is King.
  • THE ROI GUY  |  TUESDAY, FEBRUARY 10, 2015
    [Wikipedia] Are the 4Ps Still Relevant or In Need of a Major Reset?
    Sources: Wikipedia: Marketing Mix - [link] Forrester Sales Enablement Conference 2010 Presentation. If you’ve taken a marketing course over the past few decades you were likely schooled on the 4-Ps: Product, Place, Promotion and Price. Developed in the early 60s by the marketer E. The big question nowadays, are these 4-Ps still relevant?
  • SYNECORE  |  TUESDAY, FEBRUARY 10, 2015
    [Wikipedia] 4 Problems Solved by Responsive Design
    Responsive Web Design (RWD) is “an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop monitors to mobile phones to tablets),” according to Wikipedia.
  • THE B2B RESEARCH BLOG  |  TUESDAY, FEBRUARY 10, 2015
    [Wikipedia] The month in #mrx
    Kristin’s Wikipedia page  shows that she knows a thing or two about growth, so her session at IIeX Europe 2015  is well worth popping along to.  Every four weeks we here at @circle_research find the most popular Tweets about market research (#mrx in Twitter talk) and take a look at what’s hot. What do surveys and Bollywood have in common?
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 10, 2015
    [Wikipedia] Wikipedia Management for Dummies
    While reddit and Wikipedia are probably two of the most influential and powerful media platforms online today, they’re also the most intimidating because so many of us in the PR and marketing world have been not only burned but sent home tarred and feathers, never to go anywhere close to either of these sites ever again. Don’t do it.
  • SYNECORE  |  WEDNESDAY, FEBRUARY 4, 2015
    [Wikipedia] A Brief History of Responsive Web Design
    Wikipedia defines RWD as “an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices.” To fully understand why we have RWD and why it is a big deal, it’s helpful to know a little bit of the history behind it.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 3, 2015
    [Wikipedia] Why you need a mobile-native website today
    I have been doing a lot of website audits recently, helping companies figure out how to optimize their websites for search. Even in 2015, a majority of the websites I audit are not mobile-compatible. Many of these sites have user interfaces ( UI ), site architectures, and content management services (CMS) that have not changed in a decade. Really?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 28, 2015
    [Wikipedia] 4 Promotion Strategies Used by the Best Business Bloggers
    Wikipedia defines Influencer marketing as a form of marketing in which focus is placed on specific key individuals (or types of individuals) rather than the target market as a whole. Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. For example: ?80% 44% of business bloggers have more than two blogs.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 28, 2015
    [Wikipedia] 4 Promotion Strategies Used by the Best Business Bloggers
    Wikipedia defines Influencer marketing as a form of marketing in which focus is placed on specific key individuals (or types of individuals) rather than the target market as a whole. Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. For example: ?80% 44% of business bloggers have more than two blogs.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Wikipedia] Negative SEO: Does It Really Exist?
    After all, if that were the case, sites such as Wikipedia, which are scraped, cloned and linked to by an awful lot of low-quality, unrelated sites, would not rank well. Author: Joe Cox The term ‘negative SEO’ has been thrown around with increasing frequency over the last few months. Scary right? But, do these tactics actually work?
  • MARKETING ACTION  |  THURSDAY, JANUARY 15, 2015
    [Wikipedia] 3 Sure-Fire Tactics to Attract More Leads (and Be Better Looking)
    Source: Wikipedia, open access. When it comes right down to it, marketing is simply about attraction – delivering your best come-hither stare and, fingers crossed, being taken up on the offer. It’s the alchemy of art and science, and is (or should be) in continuous play throughout the entire customer lifecycle. TACTIC 1: Search Marketing.
  • BIZNOLOGY  |  TUESDAY, JANUARY 13, 2015
    [Wikipedia] You’re doing a terrible job with search and social
    So, it’s time to evolve your own personal Encyclopaedia Britannica into your own personal Wikipedia.  It might not turn your second-tier site into a top-tier overnight but it’ll surely be the kind of revision that will fuel your online commitment for at least the next 18-months to two years, as far a Google goes. Want some proof?
  • HUBSPOT  |  WEDNESDAY, JANUARY 7, 2015
    [Wikipedia] 11 Underdog Brands That Differentiated Themselves From the Competition
    Burt’s Bees Hand Salve illustrated package design (Image source: Wikipedia ). In 1938, a seemingly unimportant (and often overlooked) horse triumphed over the crowd favorite and expected winner, becoming a symbol of overcoming unbeatable odds. If you haven’t heard of Apple then you’ve probably been living under a rock. Ta-da! The solution?
  • BIZNOLOGY  |  TUESDAY, JANUARY 6, 2015
    [Wikipedia] 2015 is the Year of Message Boards and Forums
    Even reddit and Wikipedia can be hostile. In the beginning, the Internet was populated by an infinite number of ad hoc communities. Over the past decade, these safe and private communities have been consumed and subsumed by Facebook, Google, Twitter, Reddit, and others. We live in a post-Snowden world. Who trusts Facebook? No worries.
  • HUBSPOT  |  THURSDAY, JANUARY 1, 2015
    [Wikipedia] How to Find Accurate and Compelling Data
    If you come across an interesting data set on Wikipedia or in a magazine article, track down the original data. friends don’t let friends cite Wikipedia. No matter your message, including data to support your claims enhances the validity and impact of whatever you are communicating -- but only if your data comes from a reliable source.
  • B2B LEAD BLOG  |  MONDAY, DECEMBER 22, 2014
    [Wikipedia] Data Unification to Drive Account Based Marketing
    Let’s make sure we’re all on the same page and start with a definition of Account Based Marketing from Wikipedia. As we continue getting ready for 2015 we are stepping up our game next year and going to do a better job of Account Based Marketing. To get to know our key buyers, we interviewed them. Here’s more detail on that.
  • HUBSPOT  |  MONDAY, DECEMBER 8, 2014
    [Wikipedia] One-Hit Holiday Wonders: Popular Products That Totally Tanked in the 2000s
    And, at the end of the day, the Zune’s lack of adoption -- and sales -- wasn’t due to it being a crappy product; And it wasn’t due to a lack of marketing ( Wikipedia has a pretty good write-up on all the tactics they used ). The Holiday Season. It’s a season of giving. season of eating, drinking, and being merry. Let’s get to it! RoboSapien.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 2, 2014
    [Wikipedia] What is Social Media Marketing?
    Social Media Marketing  — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” Learn more about the book here. I had a dozen more in the list, including Wikipedia Management and Online Reputation Management (ORM), but I decided to keep it simple.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 26, 2014
    [Wikipedia] Swag, Tchotchke, Bauble: 7 Things To Consider For Event Giveaways
    In case you’re unfamiliar,   a tchotchke ( choch-key ), according to  Wikipedia ,  is “a small bauble or miscellaneous item. Author: Michael Gerard Earlier this year I attended Content Marketing World in Cleveland, Ohio representing Curata as its CMO and hoping to learn best practices in content marketing from other marketers.
  • MARKETING ACTION  |  WEDNESDAY, NOVEMBER 26, 2014
    [Wikipedia] Business Casual: How to Navigate the Workday in Style
    Aloha shirts in Papeete, French Polynesia;” source Wikipedia. Defining business casual can be tricky, in part because the definition of “professional business attire” has expanded. True, the daily attire for the C-suite – men and women – is still a suit (or something darned close to one), but this tradition is diminishing. Creative Side.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 25, 2014
    [Wikipedia] One person can change the world. Thank you, Internet
    Learn how to properly edit a Wikipedia page  — Wikipedia’s not just your graduate dissertation. If you’re and academic, a lawyer or coder, you’ll get Wikipedia; otherwise, take it slowly and read everything about protocol and process. Get thee a Wikipedia page  — but don’t write it yourself.
  • WRITING ON THE WEB  |  THURSDAY, NOVEMBER 13, 2014
    [Wikipedia] Your Business Blog Sweet Spot: How to Find It and Keep It
    Wikipedia. How to Find It and Keep It" width="315" height="205" title="Your Business Blog Sweet Spot: How to Find It and Keep It" /> Have you found your business blog sweet spot? First and foremost, you must clarify your topic, and keep the readers’ needs in mind as you write each post. Which e-newsletter and blogs do you subscribe to?
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 11, 2014
    [Wikipedia] 5 of my favorite productivity apps
    So, I bill Wikipedia Management differently than I do ORM or SEO or SEM or influencer outreach or social media strategy. While I aspire to build Gerr.is It makes my head swim. It makes your head swim. Robots will enslave us all; however, until then, they make it possible to get quite a lot done on one’s own. An army of one, if you will.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 31, 2014
    [Wikipedia] 31 Wicked Cool Benefits of Marketing Automation
    Vincent Price and Raven, source: Wikipedia. Traditional Cornish Jack-o-Lantern made from a turnip, source: Wikipedia. Hallowmas. All Souls’ Day. All Hollows Day. All Saints’ Day. All Hallows Eve. Samhain. Hallowe’en. In other words, it’s awesome. Let’s jump-start this broomstick. First, a Brief Walk through History.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Wikipedia] Semantic Search: Keyword Choices and Relevancy
    Photo of “Coco” the Siamese cat by S zillayali , from Wikipedia Commons , used under a  GNU Free Documentation License , The post Semantic Search: Keyword Choices and Relevancy appeared first on Marketing Action Blog - Act-On. Have you read the recent SearchMetrics ranking factors survey? Long form/higher word-count content.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Wikipedia] Semantic Search: Keyword Choices and Relevancy
    Photo of “Coco” the Siamese cat by S zillayali , from Wikipedia Commons , used under a  GNU Free Documentation License , The post Semantic Search: Keyword Choices and Relevancy appeared first on Marketing Action Blog - Act-On. Have you read the recent SearchMetrics ranking factors survey? Long form/higher word-count content.
  • VOICE-BASED MARKETING  |  WEDNESDAY, OCTOBER 22, 2014
    [Wikipedia] Smartphones Erase the Line Between Online and Offline Purchasing for Omnichannel Retail
    Have you ever gone to a store to make a purchase and then hopped on your smartphone while in the store to make sure you were getting the best deal? Have you ever found a better deal online from a different retailer and then changed your mind about your planned in-store purchase? It plays a major role in omnichannel retailing. General
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 15, 2014
    [Wikipedia] The Chasm of Expectations Between B2B Marketers and Buyers
    TED, Khan Academy, Wikipedia and more are fundamentally changing the expectations buyers have of the information, education and inspiration that is freely available. TED, Khan Academy, Wikipedia and more are fundamentally changing the expectations buyers have of the information, education and inspiration that is freely available.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 10, 2014
    [Wikipedia] How to avoid Google’s huge mistake
    In another classic—though little-remembered—example, Google introduced its “Wikipedia-killer,” Knol , way back in July 2008. The world didn’t need a replacement for Wikipedia. As my Biznology colleague Chris Abraham recently pointed out, sometimes Google is a lying liar that lies. ” [Emphasis mine]. So, yeah.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 9, 2014
    [Wikipedia] Knowledge as a service: people as a “de facto” Enterprise Service Bus
    The Wikipedia definition of it probably sounds like something said in an obscure foreign language to most mortals: An enterprise service bus (ESB) is a software architecture model used for designing and implementing communication between mutually interacting software applications in a service-oriented architecture (SOA).
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 8, 2014
    [Wikipedia] Social business and the competitive landscape
    To those unfamiliar with the coopetition concept, according to Wikipedia: “ Coopetition occurs when companies interact with partial congruence of interests. It used to be relatively easy to determine who was a competitor and who was not. Competitors were, simply put, one’s rivals.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 22, 2014
    [Wikipedia] 15 Ways to Repurpose Your Content and Find Eternal Happiness
    Barbra Streisand 1966”, Wikipedia. Reuse. Recycle. Repurpose. In content marketing, these are the three “R’s” that come up with clockwork regularity. And for good reason: They’re worth repeating. Notice that they all stem from the same hub: conversations. Again, this is surely stuff you’ve read before. So let’s do it. SEO love. Cross-promote!
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 18, 2014
    [Wikipedia] The 3 & 5 of Winning Drip Marketing Campaigns
    Illustration of dualism” by Rene Descartes, source: Wikipedia. How many times does a prospect need to see your message before taking action? As you might guess, the claims are all over the map: Rule of Seven says … you guessed it. Similarly, there’s the Law of 29. An Atlas study says 9 times. MarketingSherpa says 5. Take your time.). And no.
  • CLIENT BRIDGE  |  TUESDAY, SEPTEMBER 16, 2014
    [Wikipedia] HubSpot Reveals New Tools to Accelerate Sales
    As defined by Wikipedia, “Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospect''s attention. With a marketing reach of over a million people and over 8000 customers, HubSpot has played a huge role in the evolution and adoption of Inbound Marketing. Sidekick - Features.
  • CHRIS KOCH  |  MONDAY, SEPTEMBER 15, 2014
    [Wikipedia] Why Can’t Companies Be More Like the Iroquois?
    English: Flag of the Iroquois Confederacy, Hiawatha Belt Français : Drapeau de la Confédération Iroquoise (Photo credit: Wikipedia). If ever there was a cooperative organization that had less reason to endure until today, it is the Iroquois League. Each tribe had its own language, customs, and culture. Caught on the Wrong Side.
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Wikipedia] 6 Essential Social Media Lessons From Top Executives
    Other than his Wikipedia page (which is much harder, if not impossible, to control), it’s the first page that ranks for his name in Google. Previously, right here on this blog, we’ve written about the importance of company leadership getting involved in social media. What can they teach us? Why do you need a mentor? Social Media
  • HUBSPOT  |  THURSDAY, SEPTEMBER 4, 2014
    [Wikipedia] How to Quell a Social Media Nightmare
    In August 2014, due to a glitch in Google''s algorithm, Google users who searched for "Greggs" saw not the official company logo, but an unsavory version of one sourced from Wikipedia parody uncyclopedia.wikia.com. A sinking feeling in your gut. spike of adrenaline. Maybe a little sweating. If it is, own it. Quickly.). Have a plan.
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 2, 2014
    [Wikipedia] How Bacon Can Improve Your Marketing
    There is even a Wikipedia entry titled “Bacon mania,” examining the rise of bacon obsession and how it’s led to all-time high sales–$4 billion in 2013, MarketWatch reports. If you’ve been paying attention, you may have noticed that bacon has taken over…well, everything. Every restaurant offers a special bacon meal, including sundaes. PPC ads.
  • BIZNOLOGY  |  TUESDAY, AUGUST 26, 2014
    [Wikipedia] The ALS Ice Bucket Challenge is the perfect meme
    According to Wikipedia , the Ice Bucket Challenge is an activity involving dumping a bucket of ice water on someone’s head to promote awareness of the disease amyotrophic lateral sclerosis (ALS) and encourage donations to research. The challenge has less to do with raising money — which it has done in space to the tune of $79.7
  • THE FORWARD OBSERVER  |  MONDAY, AUGUST 25, 2014
    [Wikipedia] Why Website Optimization Trumps Search Engine Optimization
    According to Wikipedia “ Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine''s "natural" or un-paid ("organic") search results.”. Here’s how to do it. The terms search engine optimization and website optimization are often used interchangeably. But they are different.
  • MARKETING ACTION  |  FRIDAY, AUGUST 22, 2014
    [Wikipedia] A Brief History of Marketing Technology (and Social Media Marketing)
    Source: Wikipedia). Up until the Industrial Revolution, all goods were made by hand. hierarchy evolved that included skilled workers who were part of guilds, and these groups required that members protect trade secrets to keep their skills in high demand. Technology often brings change. Hargreaves. Technology changed industry. Lead Scoring.
  • MARKETING ACTION  |  MONDAY, AUGUST 4, 2014
    [Wikipedia] Content is Rook. (Quality is King.)
    Salmon Faverolle Hen" source: Wikipedia. I recently was reacquainted with a derivation of the “Rule of 12”: At 12 feet, I’ve decided who you are. At 12 inches, I’ve made up my mind. At 12 words, I’ve written you off. But saying it is so much easier than doing it. It’s not because we’re lazy or uninspired. How do we get them to say yes?
  • MARKETING ACTION  |  FRIDAY, AUGUST 1, 2014
    [Wikipedia] A Keyword Primer: Finding and Using Keywords Effectively
    Keywords are important for every business online today. They help drive traffic to your business website and when chosen and used well, draw visitors who become customers. Keywords define a business, and represent the essence of the products and services that are offered. What Are Keywords? Keywords are also used in paid search advertising.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Wikipedia] 9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery
    ” The first organic result is Wikipedia, obviously, then some Knowledge Graph news, and then this: These sites have strong domain authority and rich content on their websites, but they also have a strategic URLs. Though Google gets roughly 3.5 Navigational Search. What It Is. Why It Matters. Open a new tab on your browser. Just be.
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Wikipedia] Is Parallax to Blame for Poor SEO?
    Credits: Dribbble , Wikimedia , Wikipedia. "What is that, and where can I learn to do it?". That''s the first thing I thought when I first saw a site with parallax design. They''re beautiful to look at, and kind of awesome from a UX (user experience) perspective. Take this site page from Honda CRV, for example. How Parallax Design Works.
  • SAZBEAN  |  TUESDAY, JULY 15, 2014
    [Wikipedia] 5 Tips for Better Twitter Advertising
    (Photo credit: Wikipedia). Advertising on Twitter can be effective for increasing the size of your audience and also for sending traffic to your website. Besides knowing what your goal is, these tips will help you advertise better on Twitter… 1. Goal Impacts Type of Campaign. Targeting Usernames vs Interest Categories. Good Messaging.
  • MARKETING ACTION  |  THURSDAY, JULY 10, 2014
    [Wikipedia] Marketing Agency Leaders Discuss: The New Agency Model for Success
    ” And, you can read about how Mary Alice LaPoint brought marketing automation into  her agency, To the Point Marketing, and what her results were in this case study: Photo of the cast of the 5th season of Mad Men from Wikipedia. It was all about one-directional (push) marketing, and it worked really well … sometimes, maybe. Agency
  • CRIMSON MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Wikipedia] Katy Keim, Lithium’s CMO: How to Create Brand Advocates from Your Social Media Strategy [Podcast]
    Why Sephora’s hosting of a ‘beauty Wikipedia’ creates a sense of customer trust and connection with its brand. Roughly $500 billion is spent globally each year on advertising, yet less than 15% of buyers report that they trust the advertising they encounter. Who’s doing it right? Katy Keim is the CMO of Lithium Technologies. Lithium
  • BIZNOLOGY  |  TUESDAY, JULY 8, 2014
    [Wikipedia] How to be a Google+ success
    It’s sort of like Reddit or Wikipedia like that. It just occurred to me, after spending a week deep-diving into Google+ , that Plus is not a social network — or even a social layer — it’s a global reboot of the message board. If you want to succeed, you need to forget about your friends and your family. Goodbye !
  • HUBSPOT  |  TUESDAY, JULY 8, 2014
    [Wikipedia] The Harsh Realities of SEO That No One Tells You
    eBay, a site thin on content and heavy on doorway pages -- what Wikipedia defines as "the practice of spamming the index of a search engine by inserting results for particular phrases with the purpose of sending visitors to a different page" -- exhibited practices Google has been trying to eradicate. You’re being misled. We will.
  • HUBSPOT  |  TUESDAY, JULY 1, 2014
    [Wikipedia] What Is a CDN? [FAQs]
    Let''s start with the Wikipedia definition of a CDN : "A content delivery network or content distribution network ( CDN ) is a large distributed system of servers deployed in multiple data centers across the internet.". So the first thing you''ll need for a faster website is a CDN. You know what a CDN is right? Right! Of course!
  • HUBSPOT  |  FRIDAY, JUNE 27, 2014
    [Wikipedia] 10 Cliché Marketing Taglines We Should All Stop Using
    According to Wikipedia , the term "one-stop shop" or "one-stop source" originated in the United States in the late 1920s or early 1930s to describe a business model offering customers the convenience of having multiple needs met in one location. ” It may be of no surprise that fewer than 25% of U.S. Guilty as charged. Get specific.
  • MARKETING ACTION  |  TUESDAY, JUNE 24, 2014
    [Wikipedia] Singin’ the Blues: Client-Agency Breakup Songs … and How to Prevent them from Replaying
    Album cover, Ray Charles’ Hit the Road Jack, Wikipedia. I worked at a creative agency for several years. It was a great opportunity for a writer, and I loved it because there was always something new to learn about. Working with talented, creative people was a real joy. We couldn’t hire people fast enough. In short, it’s a hassle.
  • MARKETING ACTION  |  TUESDAY, JUNE 24, 2014
    [Wikipedia] Singin’ the Blues: Client-Agency Breakup Songs … and How to Prevent them from Replaying
    Album cover, Ray Charles’ Hit the Road Jack, Wikipedia. I worked at a creative agency for several years. It was a great opportunity for a writer, and I loved it because there was always something new to learn about. Working with talented, creative people was a real joy. We couldn’t hire people fast enough. In short, it’s a hassle.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Wikipedia] 60 Marketing Acronyms Every Industry Pro Should Know
    But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. Have you ever heard an acronym but you didn''t know what it meant? It can really throw you off your game in a conversation. 60 Common Marketing Acronyms. AIDA: Attention, Interest, Desire, Action. See SaaS.). Find out why.
  • MARKETING ACTION  |  TUESDAY, JUNE 10, 2014
    [Wikipedia] Optimize Your Content for Inbound Marketing: Part 1
    Bourgeois''   Maman   sculpture at the Guggenheim Museum   in   Bilbao " sourced from Wikipedia. Getting found by your target audience is the prime directive of inbound marketing. Strategically and tactically, that means you must optimize your content for discovery via search engines. And I don’t know which is worse. So let’s get to it.
  • WRITING ON THE WEB  |  WEDNESDAY, JUNE 4, 2014
    [Wikipedia] Content Marketing Graphic: What’s Missing in this Visual?
    found this little clip through a link on Wikipedia…it’s really neat, don’t ya think? What’s Missing in this Visual? Don’t get me wrong, I love this explanation of what content marketing is, how it works, and the difference from traditional marketing. How do you do this? The brain is self-centered. What do you think?
  • SAZBEAN  |  TUESDAY, JUNE 3, 2014
    [Wikipedia] Five Tactics to Build a Strong Brand Presence Online
    Photo credit: Wikipedia). The visual brand identity manual for Mobil Oil (developed by Chermayeff & Geismar), one of the first visual identities to integrate logotype, icon, alphabet, color palette, and station architecture to create a comprehensive consumer brand experience. Provide Real Value with Your Website. great site will have: .
  • KOMARKETING ASSOCIATES  |  MONDAY, JUNE 2, 2014
    [Wikipedia] Is There A Connection Between SEO Link Building and PR-Based Brand Mentions?
    ” In a search for “John Wayne,” the official John Wayne website shows up as the top result in Google and the second result is the John Wayne Wikipedia page. Google might be doing it’s best to create a divide between PR professionals and SEO practitioners. Image / quote via SEO by the Sea. How so?
  • THE FORWARD OBSERVER  |  WEDNESDAY, MAY 28, 2014
    [Wikipedia] Inbound Marketing vs. Outbound Marketing: Magnet vs. Megaphone
    Here’s how Wikipedia defines it: Inbound marketing is promoting a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to bring customers in closer to the brand, where they want to be. Photo Credit: Wikipedia , Megaphone/Magnet: HubSpot
  • BIZNOLOGY  |  TUESDAY, MAY 27, 2014
    [Wikipedia] So what is native advertising?
    According to Wikipedia , “ Native advertising  is an  online advertising  method in which the advertiser attempts to gain attention by providing content in the context of the user’s experience. guess we can call it buzz advertising, if you will. The Native Matrix. Who is it written by? Editorial staff. Sales staff/. ad agency.
  • HUBSPOT  |  TUESDAY, MAY 20, 2014
    [Wikipedia] Why Should You Bother Sharing Content on Twitter?
    Think of all the times Twitter can make your life easier: When you have an industry questions and don''t have time for the Google or Wikipedia black hole. Are you shy on Twitter? Hesitant to tweet something "wrong"? Unsure what the point is, since a zillion other people are already tweeting? My husband is one of these people. Social Media
  • MARKETING ACTION  |  FRIDAY, MAY 16, 2014
    [Wikipedia] 5 Technologies Content Marketers Shouldn’t Ignore
    Faro Card Game” source: Wikipedia. If I were a betting woman, I’d wager a tall stack of black chips that you, dear Reader, are a content marketer. How’d I do? Which can be mighty stressful. Here’s a brief overview of each. 1. Automated Translation. Automated translation is critical in a global market. How do you get started? Much better.
  • BIZNOLOGY  |  WEDNESDAY, MAY 7, 2014
    [Wikipedia] Emails are like cockroaches
    Here’s a summary of it, based on Wikipedia (I apologize in advance for the graphic aspect of it, but that’s key for the message I’m trying to convey here): The work takes the form of a monologue by a woman, identified only as G.H., Spoiler: this is NOT an email-bashing post. It’s a very appealing vision.
  • LEADERSHIP  |  MONDAY, MAY 5, 2014
    [Wikipedia] HELP! My CMO Is Big on Hacking!
    Key points in Wikipedia’s definition of Growth Hacking are: Growth hacking is a marketing technique which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. Going beyond the Wikipedia definition, Ott says growth hacking actually applies to companies of all ages and sizes. It’s not easy.
  • MARKETING ACTION  |  THURSDAY, MAY 1, 2014
    [Wikipedia] Agency Enjoys 100% Growth with Act-On Marketing Automation
    Bevel Gear” image source: Wikipedia. For every successful business, there comes a time when shaking things up is necessary to stay competitive. For marketing agency, CoreElement , that time was two years ago. Based in Cleveland, Ohio, CoreElement helps industrial manufacturers grow their sales. And it worked well. How did CoreElement do it?
  • MARKETING ACTION  |  TUESDAY, APRIL 29, 2014
    [Wikipedia] Is Marketing Automation Worth the Investment?
    Clepsydra Diagram courtesy of Wikipedia. Researchers keep saying that marketing automation is growing really, really fast. What’s all the hubbub, Bub? Is it worth the investment? For most companies, yes. Some of that research is recapped in a new white paper: CEO Perspective: 5 Ways Marketing Automation Can Optimize & Grow Your Business.
  • SAZBEAN  |  MONDAY, APRIL 21, 2014
    [Wikipedia] How Typography Affects Your Internet Marketing
    English: Example of Tahoma typeface (Photo credit: Wikipedia). Suvir Mirchandani, a teenager from Pittsburgh, recently came up with a way to save the government a lot of money. No, it doesn’t involve massive cuts to social programs or reductions in military spending. Overview of Typesetting. point Arial bold is an example of a font.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 15, 2014
    [Wikipedia] Matching Marketing Technology to Business Strategy: A Starting Framework
    Wikipedia tells me that strategy maps are obsolete but I still find them useful. As you may know, I’m working with Scott Brinker of Chief Martech blog fame and Third Door Media on the MarTech marketing technology conference set for August 19-20 in Boston.* Bluff called. So, where to begin? crickets] I think the answer is no, for two reasons.
  • HUBSPOT  |  THURSDAY, APRIL 10, 2014
    [Wikipedia] Nostalgia Ahead! What Your 20 Favorite Websites Used to Look Like #TBT
    find this very interesting because according to Wikipedia , Macy''s present day logo was designed in 1988, long before the website was created. I just picked up a new hobby. call it "Waybacking.". It''s kinda like Googling, but even better. Remember when Google was in Beta? Tweet about Google. 2) Apple. Remember the iBook? This is not a joke.
  • BIZNOLOGY  |  MONDAY, APRIL 7, 2014
    [Wikipedia] Social business: enterprise knowledge goes retail
    (Photo credit: Wikipedia). The Internet, with the likes of Google and Wikipedia, had a similar impact on the concept of knowledge. Outside our workplace, we became accustomed to easy access to information. You can even learn how to improve your breaststroke swimming technique or how to cook a lobster by watching a few videos online.
  • BIZNOLOGY  |  MONDAY, APRIL 7, 2014
    [Wikipedia] Social business: enterprise knowledge goes retail
    (Photo credit: Wikipedia). The Internet, with the likes of Google and Wikipedia, had a similar impact on the concept of knowledge. Outside our workplace, we became accustomed to easy access to information. You can even learn how to improve your breaststroke swimming technique or how to cook a lobster by watching a few videos online.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 2, 2014
    [Wikipedia] “I don’t spend on social because I don’t understand it.”
    Photo credit: Wikipedia. Someone recently told me that this is what her boss says every time she tries to get him to do something–anything–in social media: “I don’t spend on social because I don’t understand it.” She bought him books. Marketing is no different. Wrong. It is about whether it is  working.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 31, 2014
    [Wikipedia] Why Brands Need To Act Like Publishers
    Photo Source: Wikipedia. I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? This is a huge question on the minds of many marketing leaders and practitioners alike. So here are some excerpts of my views on why brands need to think and act like publishers. Why Content Marketing? 99.9% of banners are ignored.
  • BIZNOLOGY  |  FRIDAY, MARCH 28, 2014
    [Wikipedia] Internet of things and real time planning, or how devices talk and plan ahead
    (Photo credit: Wikipedia). In advertising and media, two of the fancier trends are the ability to answer and understand when consumers talk about it in real time. It seems really interesting that our actions start being the trigger to get kind of personalized ads and experience something we like. But in our days we go to the next level.
  • BIZNOLOGY  |  FRIDAY, MARCH 21, 2014
    [Wikipedia] Creating great content for content marketing: don’t overthink it
    (Photo credit: Wikipedia). Frequently, we hear our clients worry about how to keep a steady stream of content flowing. Many of them don’t realize that they’re making more of the problem than they have to. You certainly have to devote some of your (probably too-scarce) marketing resources to content creation. Journalists don’t invent stories.
  • BIZNOLOGY  |  FRIDAY, MARCH 21, 2014
    [Wikipedia] Creating great content for content marketing: don’t overthink it
    (Photo credit: Wikipedia). Frequently, we hear our clients worry about how to keep a steady stream of content flowing. Many of them don’t realize that they’re making more of the problem than they have to. You certainly have to devote some of your (probably too-scarce) marketing resources to content creation. Journalists don’t invent stories.
  • WRITTENT  |  MONDAY, MARCH 17, 2014
    [Wikipedia] 15 Places to Find Free Images for Your Blog
    Since it pulls directly from images and maps on Wikipedia, it’s a powerful way to find photos when your specifications are highly specific. The ancient saying that a picture is worth 1000 words comes as no surprise to content marketers.  It’s certainly possible to buy images. In fact, it’s easy. Let’s get started: 1.  Google Advanced Search.
  • WRITING ON THE WEB  |  MONDAY, MARCH 17, 2014
    [Wikipedia] How to Research Content for Your Expert Ebook
    Wikipedia, and other specialized encyclopedia sites. for Your Expert Ebook" src="[link] width="300" height="225" title="How to Research Content for Your Expert Ebook" /> How should you research content in order to write your expert ebook ? The field of online research methods is new and expanding rapidly. The Web is a goldmine.
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