• HUBSPOT  |  MONDAY, DECEMBER 8, 2014
    [Wikipedia] One-Hit Holiday Wonders: Popular Products That Totally Tanked in the 2000s
    And, at the end of the day, the Zune’s lack of adoption -- and sales -- wasn’t due to it being a crappy product; And it wasn’t due to a lack of marketing ( Wikipedia has a pretty good write-up on all the tactics they used ). 'The Holiday Season. It’s a season of giving. season of eating, drinking, and being merry. Let’s get to it! RoboSapien.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 2, 2014
    [Wikipedia] What is Social Media Marketing?
    Social Media Marketing  — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” had a dozen more in the list, including Wikipedia Management and Online Reputation Management (ORM), but I decided to keep it simple. They’re dance partners.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 26, 2014
    [Wikipedia] Swag, Tchotchke, Bauble: 7 Things To Consider For Event Giveaways
    In case you’re unfamiliar,   a tchotchke ( choch-key ), according to  Wikipedia ,  is “a small bauble or miscellaneous item. 'Author: Michael Gerard Earlier this year I attended Content Marketing World in Cleveland, Ohio representing Curata as its CMO and hoping to learn best practices in content marketing from other marketers.
  • MARKETING ACTION  |  WEDNESDAY, NOVEMBER 26, 2014
    [Wikipedia] Business Casual: How to Navigate the Workday in Style
    Aloha shirts in Papeete, French Polynesia;” source Wikipedia. 'Defining business casual can be tricky, in part because the definition of “professional business attire” has expanded. True, the daily attire for the C-suite – men and women – is still a suit (or something darned close to one), but this tradition is diminishing. Creative Side.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 25, 2014
    [Wikipedia] One person can change the world. Thank you, Internet
    Learn how to properly edit a Wikipedia page  — Wikipedia’s not just your graduate dissertation. If you’re and academic, a lawyer or coder, you’ll get Wikipedia; otherwise, take it slowly and read everything about protocol and process. Get thee a Wikipedia page  — but don’t write it yourself.
  • WRITING ON THE WEB  |  THURSDAY, NOVEMBER 13, 2014
    [Wikipedia] Your Business Blog Sweet Spot: How to Find It and Keep It
    Wikipedia. 'How to Find It and Keep It" width="315" height="205" title="Your Business Blog Sweet Spot: How to Find It and Keep It" /> Have you found your business blog sweet spot? So how do you find that sweet spot, just between the two? One way to understand their needs to is to know their online habits and interests. They won’t stay.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 11, 2014
    [Wikipedia] 5 of my favorite productivity apps
    So, I bill Wikipedia Management differently than I do ORM or SEO or SEM or influencer outreach or social media strategy. 'While I aspire to build Gerr.is It makes my head swim. It makes your head swim. Robots will enslave us all; however, until then, they make it possible to get quite a lot done on one’s own. So, here we go. Trello.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 31, 2014
    [Wikipedia] 31 Wicked Cool Benefits of Marketing Automation
    Vincent Price and Raven, source: Wikipedia. Traditional Cornish Jack-o-Lantern made from a turnip, source: Wikipedia. 'Hallowmas. All Souls’ Day. All Hollows Day. All Saints’ Day. All Hallows Eve. Samhain. Hallowe’en. In other words, it’s awesome. Let’s jump-start this broomstick. First, a Brief Walk through History. in SEO.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Wikipedia] Semantic Search: Keyword Choices and Relevancy
    Photo of “Coco” the Siamese cat by S zillayali , from Wikipedia Commons , used under a  GNU Free Documentation License , The post Semantic Search: Keyword Choices and Relevancy appeared first on Marketing Action Blog - Act-On. 'Have you read the recent SearchMetrics ranking factors survey? Long form/higher word-count content.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Wikipedia] Semantic Search: Keyword Choices and Relevancy
    Photo of “Coco” the Siamese cat by S zillayali , from Wikipedia Commons , used under a  GNU Free Documentation License , The post Semantic Search: Keyword Choices and Relevancy appeared first on Marketing Action Blog - Act-On. 'Have you read the recent SearchMetrics ranking factors survey? Long form/higher word-count content.
  • VOICE-BASED MARKETING  |  WEDNESDAY, OCTOBER 22, 2014
    [Wikipedia] Smartphones Erase the Line Between Online and Offline Purchasing for Omnichannel Retail
    'Have you ever gone to a store to make a purchase and then hopped on your smartphone while in the store to make sure you were getting the best deal? Have you ever found a better deal online from a different retailer and then changed your mind about your planned in-store purchase? It plays a major role in omnichannel retailing. General
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 15, 2014
    [Wikipedia] The Chasm of Expectations Between B2B Marketers and Buyers
    TED, Khan Academy, Wikipedia and more are fundamentally changing the expectations buyers have of the information, education and inspiration that is freely available. TED, Khan Academy, Wikipedia and more are fundamentally changing the expectations buyers have of the information, education and inspiration that is freely available.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 10, 2014
    [Wikipedia] How to avoid Google’s huge mistake
    In another classic—though little-remembered—example, Google introduced its “Wikipedia-killer,” Knol , way back in July 2008. The world didn’t need a replacement for Wikipedia. 'As my Biznology colleague Chris Abraham recently pointed out, sometimes Google is a lying liar that lies. ” [Emphasis mine]. So, yeah.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 9, 2014
    [Wikipedia] Knowledge as a service: people as a “de facto” Enterprise Service Bus
    The Wikipedia definition of it probably sounds like something said in an obscure foreign language to most mortals: An enterprise service bus (ESB) is a software architecture model used for designing and implementing communication between mutually interacting software applications in a service-oriented architecture (SOA).
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 8, 2014
    [Wikipedia] Social business and the competitive landscape
    To those unfamiliar with the coopetition concept, according to Wikipedia: “ Coopetition occurs when companies interact with partial congruence of interests. 'It used to be relatively easy to determine who was a competitor and who was not. Competitors were, simply put, one’s rivals.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 22, 2014
    [Wikipedia] 15 Ways to Repurpose Your Content and Find Eternal Happiness
    Barbra Streisand 1966”, Wikipedia. 'Reuse. Recycle. Repurpose. In content marketing, these are the three “R’s” that come up with clockwork regularity. And for good reason: They’re worth repeating. In this case, the topic is content repurposing – which is used interchangeably with the other two “R’s”. So let’s do it. SEO love. BEST PRACTICES.
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 18, 2014
    [Wikipedia] The 3 & 5 of Winning Drip Marketing Campaigns
    Illustration of dualism” by Rene Descartes, source: Wikipedia. 'How many times does a prospect need to see your message before taking action? As you might guess, the claims are all over the map: Rule of Seven says … you guessed it. Similarly, there’s the Law of 29. An Atlas study says 9 times. MarketingSherpa says 5. Take your time.). And no.
  • CLIENT BRIDGE  |  TUESDAY, SEPTEMBER 16, 2014
    [Wikipedia] HubSpot Reveals New Tools to Accelerate Sales
    As defined by Wikipedia, “Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospect''s attention. 'With a marketing reach of over a million people and over 8000 customers, HubSpot has played a huge role in the evolution and adoption of Inbound Marketing. big time-saver.
  • CHRIS KOCH  |  MONDAY, SEPTEMBER 15, 2014
    [Wikipedia] Why Can’t Companies Be More Like the Iroquois?
    'English: Flag of the Iroquois Confederacy, Hiawatha Belt Français : Drapeau de la Confédération Iroquoise (Photo credit: Wikipedia). If ever there was a cooperative organization that had less reason to endure until today, it is the Iroquois League. Each tribe had its own language, customs, and culture. Caught on the Wrong Side.
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Wikipedia] 6 Essential Social Media Lessons From Top Executives
    Other than his Wikipedia page (which is much harder, if not impossible, to control), it’s the first page that ranks for his name in Google. 'Previously, right here on this blog, we’ve written about the importance of company leadership getting involved in social media. What can they teach us? Ready? Why do you need a mentor?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 4, 2014
    [Wikipedia] How to Quell a Social Media Nightmare
    In August 2014, due to a glitch in Google''s algorithm, Google users who searched for "Greggs" saw not the official company logo, but an unsavory version of one sourced from Wikipedia parody uncyclopedia.wikia.com. 'A sinking feeling in your gut. spike of adrenaline. Maybe a little sweating. If it is, own it. Quickly.). Have a plan.
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 2, 2014
    [Wikipedia] How Bacon Can Improve Your Marketing
    There is even a Wikipedia entry titled “Bacon mania,” examining the rise of bacon obsession and how it’s led to all-time high sales–$4 billion in 2013, MarketWatch reports. 'If you’ve been paying attention, you may have noticed that bacon has taken over…well, everything. Every restaurant offers a special bacon meal, including sundaes.
  • BIZNOLOGY  |  TUESDAY, AUGUST 26, 2014
    [Wikipedia] The ALS Ice Bucket Challenge is the perfect meme
    According to Wikipedia , the Ice Bucket Challenge is an activity involving dumping a bucket of ice water on someone’s head to promote awareness of the disease amyotrophic lateral sclerosis (ALS) and encourage donations to research. The challenge has less to do with raising money — which it has done in space to the tune of $79.7
  • THE FORWARD OBSERVER  |  MONDAY, AUGUST 25, 2014
    [Wikipedia] Why Website Optimization Trumps Search Engine Optimization
    According to Wikipedia “ Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine''s "natural" or un-paid ("organic") search results.”. Here’s how to do it. The terms search engine optimization and website optimization are often used interchangeably. But they are different.
  • MARKETING ACTION  |  FRIDAY, AUGUST 22, 2014
    [Wikipedia] A Brief History of Marketing Technology (and Social Media Marketing)
    Source: Wikipedia). 'Up until the Industrial Revolution, all goods were made by hand. hierarchy evolved that included skilled workers who were part of guilds, and these groups required that members protect trade secrets to keep their skills in high demand. Technology often brings change. Hargreaves. Technology changed industry. Lead Scoring.
  • MARKETING ACTION  |  MONDAY, AUGUST 4, 2014
    [Wikipedia] Content is Rook. (Quality is King.)
    Salmon Faverolle Hen" source: Wikipedia. 'I recently was reacquainted with a derivation of the “Rule of 12”: At 12 feet, I’ve decided who you are. At 12 inches, I’ve made up my mind. At 12 words, I’ve written you off. But saying it is so much easier than doing it. It’s not because we’re lazy or uninspired. How do we get them to say yes?
  • MARKETING ACTION  |  FRIDAY, AUGUST 1, 2014
    [Wikipedia] A Keyword Primer: Finding and Using Keywords Effectively
    few definitions: Wikipedia – Keyword (Index Term) : “An index term , subject term , subject heading , or descriptor , in information retrieval, is a term that captures the essence of the topic of a document.”. 'Keywords are important for every business online today. What Are Keywords? Keywords are also used in paid search advertising.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Wikipedia] 9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery
    ” The first organic result is Wikipedia, obviously, then some Knowledge Graph news, and then this: These sites have strong domain authority and rich content on their websites, but they also have a strategic URLs. 'Though Google gets roughly 3.5 Navigational Search. What It Is. Why It Matters. Open a new tab on your browser. Just be.
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Wikipedia] Is Parallax to Blame for Poor SEO?
    Credits: Dribbble , Wikimedia , Wikipedia. '"What is that, and where can I learn to do it?". That''s the first thing I thought when I first saw a site with parallax design. They''re beautiful to look at, and kind of awesome from a UX (user experience) perspective. Take this site page from Honda CRV, for example. How Parallax Design Works.
  • SAZBEAN  |  TUESDAY, JULY 15, 2014
    [Wikipedia] 5 Tips for Better Twitter Advertising
    '(Photo credit: Wikipedia). Advertising on Twitter can be effective for increasing the size of your audience and also for sending traffic to your website. Besides knowing what your goal is, these tips will help you advertise better on Twitter… 1. Goal Impacts Type of Campaign. Targeting Usernames vs Interest Categories. Good Messaging.
  • MARKETING ACTION  |  THURSDAY, JULY 10, 2014
    [Wikipedia] Marketing Agency Leaders Discuss: The New Agency Model for Success
    ” And, you can read about how Mary Alice LaPoint brought marketing automation into  her agency, To the Point Marketing, and what her results were in this case study: Photo of the cast of the 5th season of Mad Men from Wikipedia. It was all about one-directional (push) marketing, and it worked really well … sometimes, maybe. Agency
  • CRIMSON MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Wikipedia] Katy Keim, Lithium’s CMO: How to Create Brand Advocates from Your Social Media Strategy [Podcast]
    Why Sephora’s hosting of a ‘beauty Wikipedia’ creates a sense of customer trust and connection with its brand. 'Roughly $500 billion is spent globally each year on advertising, yet less than 15% of buyers report that they trust the advertising they encounter. Who’s doing it right? Katy Keim is the CMO of Lithium Technologies. Lithium
  • BIZNOLOGY  |  TUESDAY, JULY 8, 2014
    [Wikipedia] How to be a Google+ success
    It’s sort of like Reddit or Wikipedia like that. 'It just occurred to me, after spending a week deep-diving into Google+ , that Plus is not a social network — or even a social layer — it’s a global reboot of the message board. If you want to succeed, you need to forget about your friends and your family. Goodbye !
  • HUBSPOT  |  TUESDAY, JULY 8, 2014
    [Wikipedia] The Harsh Realities of SEO That No One Tells You
    eBay, a site thin on content and heavy on doorway pages -- what Wikipedia defines as "the practice of spamming the index of a search engine by inserting results for particular phrases with the purpose of sending visitors to a different page" -- exhibited practices Google has been trying to eradicate. You’re being misled. We will.
  • HUBSPOT  |  TUESDAY, JULY 1, 2014
    [Wikipedia] What Is a CDN? [FAQs]
    Let''s start with the Wikipedia definition of a CDN : "A content delivery network or content distribution network ( CDN ) is a large distributed system of servers deployed in multiple data centers across the internet.". 'So the first thing you''ll need for a faster website is a CDN. You know what a CDN is right? Right! Of course!
  • HUBSPOT  |  FRIDAY, JUNE 27, 2014
    [Wikipedia] 10 Cliché Marketing Taglines We Should All Stop Using
    According to Wikipedia , the term "one-stop shop" or "one-stop source" originated in the United States in the late 1920s or early 1930s to describe a business model offering customers the convenience of having multiple needs met in one location. ” It may be of no surprise that fewer than 25% of U.S. Guilty as charged. Get specific.
  • MARKETING ACTION  |  TUESDAY, JUNE 24, 2014
    [Wikipedia] Singin’ the Blues: Client-Agency Breakup Songs … and How to Prevent them from Replaying
    Album cover, Ray Charles’ Hit the Road Jack, Wikipedia. 'I worked at a creative agency for several years. It was a great opportunity for a writer, and I loved it because there was always something new to learn about. Working with talented, creative people was a real joy. it seemed like everything was going great. Meetings feel tense.
  • MARKETING ACTION  |  TUESDAY, JUNE 24, 2014
    [Wikipedia] Singin’ the Blues: Client-Agency Breakup Songs … and How to Prevent them from Replaying
    Album cover, Ray Charles’ Hit the Road Jack, Wikipedia. 'I worked at a creative agency for several years. It was a great opportunity for a writer, and I loved it because there was always something new to learn about. Working with talented, creative people was a real joy. it seemed like everything was going great. Meetings feel tense.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Wikipedia] 60 Marketing Acronyms Every Industry Pro Should Know
    But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. 'Have you ever heard an acronym but you didn''t know what it meant? It can really throw you off your game in a conversation. 60 Common Marketing Acronyms. AIDA: Attention, Interest, Desire, Action. See SaaS.). Find out why.
  • MARKETING ACTION  |  TUESDAY, JUNE 10, 2014
    [Wikipedia] Optimize Your Content for Inbound Marketing: Part 1
    Bourgeois''   Maman   sculpture at the Guggenheim Museum   in   Bilbao " sourced from Wikipedia. 'Getting found by your target audience is the prime directive of inbound marketing. Strategically and tactically, that means you must optimize your content for discovery via search engines. And I don’t know which is worse. So let’s get to it.
  • WRITING ON THE WEB  |  WEDNESDAY, JUNE 4, 2014
    [Wikipedia] Content Marketing Graphic: What’s Missing in this Visual?
    found this little clip through a link on Wikipedia…it’s really neat, don’t ya think? 'What’s Missing in this Visual? Don’t get me wrong, I love this explanation of what content marketing is, how it works, and the difference from traditional marketing. How do you do this? The brain is self-centered. What do you think?
  • SAZBEAN  |  TUESDAY, JUNE 3, 2014
    [Wikipedia] Five Tactics to Build a Strong Brand Presence Online
    Photo credit: Wikipedia). 'The visual brand identity manual for Mobil Oil (developed by Chermayeff & Geismar), one of the first visual identities to integrate logotype, icon, alphabet, color palette, and station architecture to create a comprehensive consumer brand experience. Provide Real Value with Your Website. great site will have: .
  • KOMARKETING ASSOCIATES  |  MONDAY, JUNE 2, 2014
    [Wikipedia] Is There A Connection Between SEO Link Building and PR-Based Brand Mentions?
    ” In a search for “John Wayne,” the official John Wayne website shows up as the top result in Google and the second result is the John Wayne Wikipedia page. 'Google might be doing it’s best to create a divide between PR professionals and SEO practitioners. Entity associations are a more complex discussion. How so?
  • THE FORWARD OBSERVER  |  WEDNESDAY, MAY 28, 2014
    [Wikipedia] Inbound Marketing vs. Outbound Marketing: Magnet vs. Megaphone
    Here’s how Wikipedia defines it: Inbound marketing is promoting a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to bring customers in closer to the brand, where they want to be. Photo Credit: Wikipedia , Megaphone/Magnet: HubSpot
  • BIZNOLOGY  |  TUESDAY, MAY 27, 2014
    [Wikipedia] So what is native advertising?
    According to Wikipedia , “ Native advertising  is an  online advertising  method in which the advertiser attempts to gain attention by providing content in the context of the user’s experience. guess we can call it buzz advertising, if you will. The Native Matrix. Who is it written by? Editorial staff. Sales staff/. ad agency.
  • HUBSPOT  |  TUESDAY, MAY 20, 2014
    [Wikipedia] Why Should You Bother Sharing Content on Twitter?
    Think of all the times Twitter can make your life easier: When you have an industry questions and don''t have time for the Google or Wikipedia black hole. 'Are you shy on Twitter? Hesitant to tweet something "wrong"? Unsure what the point is, since a zillion other people are already tweeting? You''re not alone. Twitter opens doors.
  • MARKETING ACTION  |  FRIDAY, MAY 16, 2014
    [Wikipedia] 5 Technologies Content Marketers Shouldn’t Ignore
    Faro Card Game” source: Wikipedia. 'If I were a betting woman, I’d wager a tall stack of black chips that you, dear Reader, are a content marketer. How’d I do? Which can be mighty stressful. Here’s a brief overview of each. Automated Translation. Automated translation is critical in a global market. How do you get started? Great. Much better.
  • BIZNOLOGY  |  WEDNESDAY, MAY 7, 2014
    [Wikipedia] Emails are like cockroaches
    Here’s a summary of it, based on Wikipedia (I apologize in advance for the graphic aspect of it, but that’s key for the message I’m trying to convey here): The work takes the form of a monologue by a woman, identified only as G.H., 'Spoiler: this is NOT an email-bashing post. It’s a very appealing vision.
  • LEADERSHIP  |  MONDAY, MAY 5, 2014
    [Wikipedia] HELP! My CMO Is Big on Hacking!
    Key points in Wikipedia’s definition of Growth Hacking are: Growth hacking is a marketing technique which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. Going beyond the Wikipedia definition, Ott says growth hacking actually applies to companies of all ages and sizes. It’s not easy.
  • MARKETING ACTION  |  THURSDAY, MAY 1, 2014
    [Wikipedia] Agency Enjoys 100% Growth with Act-On Marketing Automation
    Bevel Gear” image source: Wikipedia. 'For every successful business, there comes a time when shaking things up is necessary to stay competitive. For marketing agency, CoreElement , that time was two years ago. Based in Cleveland, Ohio, CoreElement helps industrial manufacturers grow their sales. And it worked well. How did CoreElement do it?
  • MARKETING ACTION  |  TUESDAY, APRIL 29, 2014
    [Wikipedia] Is Marketing Automation Worth the Investment?
    Clepsydra Diagram courtesy of Wikipedia. 'Researchers keep saying that marketing automation is growing really, really fast. What’s all the hubbub, Bub? Is it worth the investment? For most companies, yes. Some of that research is recapped in a new white paper: CEO Perspective: 5 Ways Marketing Automation Can Optimize & Grow Your Business.
  • SAZBEAN  |  MONDAY, APRIL 21, 2014
    [Wikipedia] How Typography Affects Your Internet Marketing
    'English: Example of Tahoma typeface (Photo credit: Wikipedia). Suvir Mirchandani, a teenager from Pittsburgh, recently came up with a way to save the government a lot of money. No, it doesn’t involve massive cuts to social programs or reductions in military spending. Overview of Typesetting. point Arial bold is an example of a font.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 15, 2014
    [Wikipedia] Matching Marketing Technology to Business Strategy: A Starting Framework
    Wikipedia tells me that strategy maps are obsolete but I still find them useful. 'As you may know, I’m working with Scott Brinker of Chief Martech blog fame and Third Door Media on the MarTech marketing technology conference set for August 19-20 in Boston.* Bluff called. But I''ve always defined it on a case-by-case basis. So, where to begin?
  • HUBSPOT  |  THURSDAY, APRIL 10, 2014
    [Wikipedia] Nostalgia Ahead! What Your 20 Favorite Websites Used to Look Like #TBT
    find this very interesting because according to Wikipedia , Macy''s present day logo was designed in 1988, long before the website was created. 'I just picked up a new hobby. call it "Waybacking.". It''s kinda like Googling, but even better. My, they have come a long way!). Remember when Google was in Beta? Tweet about Google. 2) Apple.
  • BIZNOLOGY  |  MONDAY, APRIL 7, 2014
    [Wikipedia] Social business: enterprise knowledge goes retail
    '(Photo credit: Wikipedia). The Internet, with the likes of Google and Wikipedia, had a similar impact on the concept of knowledge. Outside our workplace, we became accustomed to easy access to information. You can even learn how to improve your breaststroke swimming technique or how to cook a lobster by watching a few videos online.
  • BIZNOLOGY  |  MONDAY, APRIL 7, 2014
    [Wikipedia] Social business: enterprise knowledge goes retail
    '(Photo credit: Wikipedia). The Internet, with the likes of Google and Wikipedia, had a similar impact on the concept of knowledge. Outside our workplace, we became accustomed to easy access to information. You can even learn how to improve your breaststroke swimming technique or how to cook a lobster by watching a few videos online.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 2, 2014
    [Wikipedia] “I don’t spend on social because I don’t understand it.”
    'Photo credit: Wikipedia. Someone recently told me that this is what her boss says every time she tries to get him to do something–anything–in social media: “I don’t spend on social because I don’t understand it.” She bought him books. spend money on things I don’t understand all the time. Wrong.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 31, 2014
    [Wikipedia] Why Brands Need To Act Like Publishers
    Photo Source: Wikipedia. 'I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? This is a huge question on the minds of many marketing leaders and practitioners alike. So here are some excerpts of my views on why brands need to think and act like publishers. Why Content Marketing? of banners are ignored.
  • BIZNOLOGY  |  FRIDAY, MARCH 28, 2014
    [Wikipedia] Internet of things and real time planning, or how devices talk and plan ahead
    '(Photo credit: Wikipedia). In advertising and media, two of the fancier trends are the ability to answer and understand when consumers talk about it in real time. It seems really interesting that our actions start being the trigger to get kind of personalized ads and experience something we like. But in our days we go to the next level.
  • BIZNOLOGY  |  FRIDAY, MARCH 21, 2014
    [Wikipedia] Creating great content for content marketing: don’t overthink it
    '(Photo credit: Wikipedia). Frequently, we hear our clients worry about how to keep a steady stream of content flowing. Many of them don’t realize that they’re making more of the problem than they have to. You certainly have to devote some of your (probably too-scarce) marketing resources to content creation. Journalists don’t invent stories.
  • BIZNOLOGY  |  FRIDAY, MARCH 21, 2014
    [Wikipedia] Creating great content for content marketing: don’t overthink it
    '(Photo credit: Wikipedia). Frequently, we hear our clients worry about how to keep a steady stream of content flowing. Many of them don’t realize that they’re making more of the problem than they have to. You certainly have to devote some of your (probably too-scarce) marketing resources to content creation. Journalists don’t invent stories.
  • WRITTENT  |  MONDAY, MARCH 17, 2014
    [Wikipedia] 15 Places to Find Free Images for Your Blog
    Since it pulls directly from images and maps on Wikipedia, it’s a powerful way to find photos when your specifications are highly specific. 'The ancient saying that a picture is worth 1000 words comes as no surprise to content marketers.  It’s certainly possible to buy images. In fact, it’s easy. Let’s get started: 1.  Google Advanced Search.
  • WRITING ON THE WEB  |  MONDAY, MARCH 17, 2014
    [Wikipedia] How to Research Content for Your Expert Ebook
    Wikipedia, and other specialized encyclopedia sites. 'for Your Expert Ebook" src="[link] width="300" height="225" title="How to Research Content for Your Expert Ebook" /> How should you research content in order to write your expert ebook ? The field of online research methods is new and expanding rapidly. The Web is a goldmine.
  • BIZNOLOGY  |  FRIDAY, MARCH 7, 2014
    [Wikipedia] Five tips for using email as a lead generating machine
    '(Photo credit: Wikipedia). As marketing tools go, email is definitely not “sexy” anymore the way social media is now. That doesn’t mean that email marketing isn’t worthwhile though. Done right, it can still be a powerful tool for lead generation. Leads are the metric that marketers live and die on because leads mean money. Nail the landing.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 5, 2014
    [Wikipedia] Get the Most from Your Transactional Emails
    Wikipedia defines them as: “Transactional emails are usually triggered based on a customer’s action with a company. 'Transactional emails are the messages sent after someone has had some kind of interaction with your company. Okay, that definition may be a bit dry, but it does it the job, right?  Want more marketing tips and tactics?
  • WINDMILL NETWORKING  |  WEDNESDAY, MARCH 5, 2014
    [Wikipedia] Can “Social Media” and “Confidentiality” Co-exist in the Workplace?
    Even Wikipedia’s explanation of “social media” points out that “one of the first signs of human social media was cave wall paintings.”  'By its definition, “social media” focuses on communication, spreading the word, engaging readers, sharing, creating discussion and/or gaining attention. 
  • BIZNOLOGY  |  MONDAY, MARCH 3, 2014
    [Wikipedia] President Obama announces agile marketing approach
    'Photo credit: Wikipedia. OK, OK, he didn’t exactly do that. The president probably doesn’t even know what agile marketing is. But he certainly would agree with it based on the remarks I saw him make the other day when he announced the “My Brother’s Keeper” program. “If it works, support it.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 26, 2014
    [Wikipedia] Getting ready for mobile customers, search, and business
    '(Photo credit: Wikipedia). The numbers are in. Mobile is frickin’ huge: Facebook COO Sheryl Sandberg recently told CNBC that in 2013 people spent more time on mobile than watching TV , the first time that’s ever happened. HSN (Home Shopping Network’s parent company) reported 59% growth in mobile sales. How huge? Again: ugh.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 26, 2014
    [Wikipedia] Does Social Media Influence Search Rankings?
    Here’s the first part of Patel’s Wikipedia page, slightly edited, emphasis mine: Patel launched his first online venture, a job board named Advice Monkey, in the late 90s while in high school. 'Did your formal education prepare you for what you actually do in the day-to-day? Social media and search rankings. Want more information?
  • MARKETING ACTION  |  MONDAY, FEBRUARY 24, 2014
    [Wikipedia] Digital Marketing Glossary, Part 2
    This link to Wikipedia is outbound from Act-On’s perspective, and inbound from Wikipedia’s. 'In the first installment of this series, I commented that I’d gotten “lead gen” and “demand gen” mixed up. The post generated interesting comments, which you can read here.) Lead generation is one tactic, used to obtain contacts.”. license.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 17, 2014
    [Wikipedia] Hindsight 20/20 Series: 4. Your social business platform as a shopping mall
    'Boxing Day at Eaton Center (Photo credit: Wikipedia). Wikis: they showed the potential behind a more “social” model of authorship, and Wikipedia is still proof that the model can be very effective under ideal conditions. Most of them never enjoyed the sustained success of Wikipedia in the corporate world.
  • SAZBEAN  |  FRIDAY, FEBRUARY 14, 2014
    [Wikipedia] Content is Core to Digital Strategy
    'Photos of books made by PediaPress with Wikipedia content. Photo credit: Wikipedia) Content is vital in the execution of any digital strategy — it’s how potential customers learn about what you do and come to trust that you can do what you say. Trust is the key to conversions and referrals.
  • SAZBEAN  |  THURSDAY, FEBRUARY 13, 2014
    [Wikipedia] Data-Driven Customer Experience as a Competitive Advantage
    'ETMS (Photo credit: Wikipedia) Companies are always looking for competitive advantages — what can make them stand out against their competitors. Using data and analytics to drive customer experience improvements can be a long-haul competitive advantage — increasing conversions and repeat business.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 13, 2014
    [Wikipedia] How B2B marketers can turn Facebook into a lead generating machine
    '(Photo credit: Wikipedia). Researchers at Princeton University recently released a study suggesting that Facebook is about to disintegrate and collapse within the next couple years due to a mass user exodus. To misquote Mark Twain, “rumors of Facebook’s death are greatly exaggerated.”. But wait, you thought Facebook was only for B2C brands?
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 12, 2014
    [Wikipedia] The Untapped Opportunities for B2B eCommerce
    Grainger branch 2915 Boardwalk Ann Arbor Michigan 48104-6765 (Photo credit: Wikipedia) The viability of consumer eCommerce is a no-brainer. What’s often forgotten is B2B (business to business) eCommerce, but sites like Amazon.com are starting to fill the gaps left by others. Manufacturers are selling directly to consumers.
  • WRITING ON THE WEB  |  MONDAY, FEBRUARY 10, 2014
    [Wikipedia] A Checklist for a Good Blog
    If you don’t have anything of your own, you can always link to a page on Wikipedia. 'After I got home from our Publishing at Sea cruise, I checked out the good blogs of our amazing group of authors , including those of our experts, like Judith Briles ! Of course, as writers, they all had important things to say on their blogs.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 7, 2014
    [Wikipedia] Getting back to marketing basics
    '(Photo credit: Wikipedia). In the rush to implement the latest social and digital marketing programs, many marketers appear to focus on the communication aspects of their initiatives, often without much thought about the underlying strategy. They cite increases in followers, likes and visits and celebrate their successes. 
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 5, 2014
    [Wikipedia] Five Free Tools for Startups to Measure Impact of Online Videos
    Photo credit: Wikipedia) There are a lot of fancy tools which are being used by experts to track the progress of their video marketing campaigns. 'Video camera in action. Most of these tools are very costly (but worth the price!), but are an investment you don’t really need yet. The engagement report is also another treat for marketers.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 5, 2014
    [Wikipedia] Growth Hackers And The Marketing Wake Up Call
    According to Wikipedia, “ Growth hacking  is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. 'One of the biggest trends in marketing was defined in one of the  top Slideshare presentations from last year. ” . Strategy
  • SOCIAL MEDIA B2B  |  WEDNESDAY, FEBRUARY 5, 2014
    [Wikipedia] Break Through the Content Clutter with Cool Infographics
    Don’t list the news article or wikipedia entry where you found the information. 'Infographics are key to many B2B companies’ content marketing efforts. Randy Krum is the president of InfoNewt and the author of the new book, Cool Infographics. Randy answered the following questions about the business of infographics. Infographic.
  • GREAT B2B MARKETING  |  TUESDAY, FEBRUARY 4, 2014
    [Wikipedia] Big Bang Marketing is Out – Agile is In
    By contrast, as Wikipedia describes agile development, it is based on adaptive planning, evolutionary development and delivery, a time-boxed iterative approach, and encourages rapid and flexible response to change. So 'I got the idea for a blog post from an uberflip.com interview with Jeremy Burton, chief marketing officer of EMC. 
  • BIZNOLOGY  |  FRIDAY, JANUARY 31, 2014
    [Wikipedia] Should guest blogging still be part of your SEO strategy?
    '(Photo credit: Wikipedia). Recently, Google’s head of webspam Matt Cutts said guest blogging is dead , citing its overuse by search marketing companies as part of their link-building activities. Now, it’s easy to assume that guest blogging is dead simply based on Matt’s comments. After all, he ought to know. Not exactly.
  • CHRIS KOCH  |  FRIDAY, JANUARY 31, 2014
    [Wikipedia] How Jimmy Fallon Redefined the Celebrity Biography
    'English: Jimmy Fallon CES 2009 in Las Vegas, NV (Photo credit: Wikipedia). Jimmy’s Fallon’s career – and much of who he is as a person – can be summed up in eight minutes. Look, I don’t mean that as an insult. Fallon has risen to become a star by doing just one thing: being himself. The Only Job He Ever Wanted. YouTube Prototype.
  • SAZBEAN  |  WEDNESDAY, JANUARY 29, 2014
    [Wikipedia] Want to use Social Media? Listen, Reply & Be Human
    '(Photo credit: Wikipedia) If you’re wondering how to use social media for your business, it’s really not difficult — you should do the same things that you would do if a potential customer was in your store. Listen relentlessly. Reply immediately. Have a human voice. Listen, Reply & Be Human appeared first on Sazbean.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 29, 2014
    [Wikipedia] Marketing automation is not marketing strategy
    '(Photo credit: Wikipedia). Too often, these days, I am hearing B2B marketers mouth claims like “We got this new [fill in the brand] automation tool, so now we can reduce headcount.”  Or, “Once this automation system is installed, it will take our marketing to the next level.”  This worries me.  But it’s only a tool. 
  • SAZBEAN  |  TUESDAY, JANUARY 28, 2014
    [Wikipedia] The Diverse Paths for Google+ and Facebook
    'Mark Zuckerberg, founder and CEO of Facebook (Photo credit: Wikipedia) Facebook is a social networking site that is trying to diversify into other applications (Poke, Messenger, Camera, etc), while Google+ is trying to integrate into the already existing array of Google Apps. Will this openness serve Google+ in the future? What do you think?
  • BIZNOLOGY  |  MONDAY, JANUARY 27, 2014
    [Wikipedia] 11 reasons SEO is a science; 14 reasons it’s an art
    'Photo credit: Wikipedia. If your brand has a website, more people are likely to come to it from search engines than anyplace else according to  Forrester. That Is SEO a science or an art? Science is facts or truths systematically arranged showing the operation of general laws. Art is the conscious use of skill and creative imagination.
  • SAZBEAN  |  FRIDAY, JANUARY 24, 2014
    [Wikipedia] Connecting Content to Your Audience
    Photo credit: Wikipedia) We all want our target audience to consume the content we create — why else would we create it? 'John Donne, one of the most famous Metaphysical Poets. People consume content that resonates with their needs and wants. They like companies that provide solutions to their problems. Content Marketing Social Media
  • SAZBEAN  |  WEDNESDAY, JANUARY 22, 2014
    [Wikipedia] Why Phone Calls Are Important to Email Marketing Metrics
    '(Photo credit: Wikipedia) The point of marketing is to get the sale. Marketing often crosses channels — people will see a tv ad, and then check out a website — or see something on Facebook and decide to stop into a store. The same is true of email marketing — it often drives phone calls.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 22, 2014
    [Wikipedia] How much content is enough for effective content marketing?
    '(Photo credit: Wikipedia). How often should I blog? Do I really need to post to Twitter every hour? Does it matter whether my content is original or aggregated or repurposed? And what’s the difference, anyway?). We hear these questions from clients as part of almost every content marketing engagement we undertake. Size Does Matter.
  • SAZBEAN  |  TUESDAY, JANUARY 21, 2014
    [Wikipedia] Consumer Social Sharing
    ” (Photo credit: Wikipedia) The hope and dream of all content creators is that their content will be shared so that it can be seen by more people. 'Two young girls sharing a plate of spaghetti. Original caption: “I’m not sure Mina knew what she was in for when Viola wanted to share.” Content Social Media
  • BIZNOLOGY  |  THURSDAY, JANUARY 16, 2014
    [Wikipedia] Social media becoming increasingly important in regards to link building
    '(Photo credit: Wikipedia). As with most things online, the SEO industry is dynamic and things can move very quickly. Much like the SEO industry which encompasses it, link building is also continuously changing and evolving. SEO Value of Social Signals. Increased Reach and Value for Links. This is important for two reasons.
  • SAZBEAN  |  MONDAY, JANUARY 13, 2014
    [Wikipedia] 7 Benefits of Using Lead Generation Software
    'Deutsch: Konnopkes Imbiss, Schönhauser Allee, Berlin (Photo credit: Wikipedia) Take a moment to think about how your business markets its services or products. In the same way that driving sales is hugely important, the manner in which you market your business also has a direct impact on your own success.
  • BIZNOLOGY  |  MONDAY, JANUARY 13, 2014
    [Wikipedia] 10 Questions about 2014
    '(Photo credit: Wikipedia). This is as good a time as any to look ahead to the next 12 months to ponder some questions, and then provide some crystal-ball some answers. So without further ado: How soon will it be until the mobile user experience equals or surpasses the laptop experience for social media users? Slideshows? Short videos?
  • SAZBEAN  |  FRIDAY, JANUARY 10, 2014
    [Wikipedia] What You Need to Know for Your Search Engine Optimization in 2014
    'English: Google Logo officially released on May 2010 (Photo credit: Wikipedia) Google is constantly tweaking their search algorithms — mostly to provide the most accurate results to users and to protect against gaming their system. SEO google online advertising search engine optimization search engines web search engine
  • BIZNOLOGY  |  FRIDAY, JANUARY 10, 2014
    [Wikipedia] Hindsight 20/20 Series: 3 Metrics – social business friend or foe?
    '(Photo credit: Wikipedia). This is part 3 of the Hindsight 20/20 series (here are the links to Part 1, “Your choice of social platform does matter” , and 2, “Beware of the social digital divide(s)” ). This month’s post deals with the thorny issue of relying on metrics to assess the success of internal enterprise social platforms.
  • WRITING ON THE WEB  |  FRIDAY, JANUARY 10, 2014
    [Wikipedia] Who’s an Expert, and Why Experts Write Ebooks
    Wikipedia defines an expert as someone widely recognized as a reliable source of technique or skill whose faculty for judging or deciding rightly, justly, or wisely is accorded authority and status by their peers or the public in a specific well-distinguished domain. Who, exactly, is an expert? Who qualifies? They’re experts. Bowker.
  • SAZBEAN  |  THURSDAY, JANUARY 9, 2014
    [Wikipedia] Bitcoin for eCommerce? Not Likely Soon
    'The bitcoin logo (Photo credit: Wikipedia) Bitcoin is all the hype lately — even garnering a spot on Bloomberg TV, where the host’s Bitcoin was promptly stolen because he showed his QR code with his private key. Bitcoin has other problems, namely that it’s value fluctuates based on it’s own market value.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 8, 2014
    [Wikipedia] The organizational digital divide
    '(Photo credit: Wikipedia). As marketers we tend to focus attention on  early adopters and marvel at the promise of new technologies and the “next big thing”   We believe that the digital revolution has been won, and that with the right digital strategy and great execution, we will succeed.  Things should be going very well.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 8, 2014
    [Wikipedia] That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014
    If you search “e-mail” in Wikipedia, it redirects to the correct spelling: email. Big Data:   “A collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications” (Wikipedia). Ready? Here we go. Email, NOT e-mail.
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