• CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 15, 2014
    [Wikipedia] Matching Marketing Technology to Business Strategy: A Starting Framework
    Wikipedia tells me that strategy maps are obsolete but I still find them useful. 'As you may know, I’m working with Scott Brinker of Chief Martech blog fame and Third Door Media on the MarTech marketing technology conference set for August 19-20 in Boston.* Bluff called. But I''ve always defined it on a case-by-case basis. So, where to begin?
  • HUBSPOT  |  THURSDAY, APRIL 10, 2014
    [Wikipedia] Nostalgia Ahead! What Your 20 Favorite Websites Used to Look Like #TBT
    find this very interesting because according to Wikipedia , Macy''s present day logo was designed in 1988, long before the website was created. 'I just picked up a new hobby. call it "Waybacking.". It''s kinda like Googling, but even better. My, they have come a long way!). Remember when Google was in Beta? Tweet about Google. 2) Apple.
  • BIZNOLOGY  |  MONDAY, APRIL 7, 2014
    [Wikipedia] Social business: enterprise knowledge goes retail
    '(Photo credit: Wikipedia). The Internet, with the likes of Google and Wikipedia, had a similar impact on the concept of knowledge. Outside our workplace, we became accustomed to easy access to information. You can even learn how to improve your breaststroke swimming technique or how to cook a lobster by watching a few videos online.
  • BIZNOLOGY  |  MONDAY, APRIL 7, 2014
    [Wikipedia] Social business: enterprise knowledge goes retail
    '(Photo credit: Wikipedia). The Internet, with the likes of Google and Wikipedia, had a similar impact on the concept of knowledge. Outside our workplace, we became accustomed to easy access to information. You can even learn how to improve your breaststroke swimming technique or how to cook a lobster by watching a few videos online.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 2, 2014
    [Wikipedia] “I don’t spend on social because I don’t understand it.”
    'Photo credit: Wikipedia. Someone recently told me that this is what her boss says every time she tries to get him to do something–anything–in social media: “I don’t spend on social because I don’t understand it.” She bought him books. spend money on things I don’t understand all the time. Wrong.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 31, 2014
    [Wikipedia] Why Brands Need To Act Like Publishers
    Photo Source: Wikipedia. 'I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? This is a huge question on the minds of many marketing leaders and practitioners alike. So here are some excerpts of my views on why brands need to think and act like publishers. Why Content Marketing? of banners are ignored.
  • BIZNOLOGY  |  FRIDAY, MARCH 28, 2014
    [Wikipedia] Internet of things and real time planning, or how devices talk and plan ahead
    '(Photo credit: Wikipedia). In advertising and media, two of the fancier trends are the ability to answer and understand when consumers talk about it in real time. It seems really interesting that our actions start being the trigger to get kind of personalized ads and experience something we like. But in our days we go to the next level.
  • BIZNOLOGY  |  FRIDAY, MARCH 21, 2014
    [Wikipedia] Creating great content for content marketing: don’t overthink it
    '(Photo credit: Wikipedia). Frequently, we hear our clients worry about how to keep a steady stream of content flowing. Many of them don’t realize that they’re making more of the problem than they have to. You certainly have to devote some of your (probably too-scarce) marketing resources to content creation. Journalists don’t invent stories.
  • BIZNOLOGY  |  FRIDAY, MARCH 21, 2014
    [Wikipedia] Creating great content for content marketing: don’t overthink it
    '(Photo credit: Wikipedia). Frequently, we hear our clients worry about how to keep a steady stream of content flowing. Many of them don’t realize that they’re making more of the problem than they have to. You certainly have to devote some of your (probably too-scarce) marketing resources to content creation. Journalists don’t invent stories.
  • WRITTENT  |  MONDAY, MARCH 17, 2014
    [Wikipedia] 15 Places to Find Free Images for Your Blog
    Since it pulls directly from images and maps on Wikipedia, it’s a powerful way to find photos when your specifications are highly specific. 'The ancient saying that a picture is worth 1000 words comes as no surprise to content marketers.  It’s certainly possible to buy images. In fact, it’s easy. Let’s get started: 1.  Google Advanced Search.
  • WRITING ON THE WEB  |  MONDAY, MARCH 17, 2014
    [Wikipedia] How to Research Content for Your Expert Ebook
    Wikipedia, and other specialized encyclopedia sites. 'for Your Expert Ebook" src="[link] width="300" height="225" title="How to Research Content for Your Expert Ebook" /> How should you research content in order to write your expert ebook ? The field of online research methods is new and expanding rapidly. The Web is a goldmine.
  • BIZNOLOGY  |  FRIDAY, MARCH 7, 2014
    [Wikipedia] Five tips for using email as a lead generating machine
    '(Photo credit: Wikipedia). As marketing tools go, email is definitely not “sexy” anymore the way social media is now. That doesn’t mean that email marketing isn’t worthwhile though. Done right, it can still be a powerful tool for lead generation. Leads are the metric that marketers live and die on because leads mean money. Nail the landing.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 5, 2014
    [Wikipedia] Get the Most from Your Transactional Emails
    Wikipedia defines them as: “Transactional emails are usually triggered based on a customer’s action with a company. 'Transactional emails are the messages sent after someone has had some kind of interaction with your company. Okay, that definition may be a bit dry, but it does it the job, right?  Want more marketing tips and tactics?
  • WINDMILL NETWORKING  |  WEDNESDAY, MARCH 5, 2014
    [Wikipedia] Can “Social Media” and “Confidentiality” Co-exist in the Workplace?
    Even Wikipedia’s explanation of “social media” points out that “one of the first signs of human social media was cave wall paintings.”  'By its definition, “social media” focuses on communication, spreading the word, engaging readers, sharing, creating discussion and/or gaining attention. 
  • BIZNOLOGY  |  MONDAY, MARCH 3, 2014
    [Wikipedia] President Obama announces agile marketing approach
    'Photo credit: Wikipedia. OK, OK, he didn’t exactly do that. The president probably doesn’t even know what agile marketing is. But he certainly would agree with it based on the remarks I saw him make the other day when he announced the “My Brother’s Keeper” program. “If it works, support it.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 26, 2014
    [Wikipedia] Getting ready for mobile customers, search, and business
    '(Photo credit: Wikipedia). The numbers are in. Mobile is frickin’ huge: Facebook COO Sheryl Sandberg recently told CNBC that in 2013 people spent more time on mobile than watching TV , the first time that’s ever happened. HSN (Home Shopping Network’s parent company) reported 59% growth in mobile sales. How huge? Again: ugh.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 26, 2014
    [Wikipedia] Does Social Media Influence Search Rankings?
    Here’s the first part of Patel’s Wikipedia page, slightly edited, emphasis mine: Patel launched his first online venture, a job board named Advice Monkey, in the late 90s while in high school. 'Did your formal education prepare you for what you actually do in the day-to-day? Social media and search rankings. Want more information?
  • MARKETING ACTION  |  MONDAY, FEBRUARY 24, 2014
    [Wikipedia] Digital Marketing Glossary, Part 2
    This link to Wikipedia is outbound from Act-On’s perspective, and inbound from Wikipedia’s. 'In the first installment of this series, I commented that I’d gotten “lead gen” and “demand gen” mixed up. The post generated interesting comments, which you can read here.) Lead generation is one tactic, used to obtain contacts.”. license.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 17, 2014
    [Wikipedia] Hindsight 20/20 Series: 4. Your social business platform as a shopping mall
    'Boxing Day at Eaton Center (Photo credit: Wikipedia). Wikis: they showed the potential behind a more “social” model of authorship, and Wikipedia is still proof that the model can be very effective under ideal conditions. Most of them never enjoyed the sustained success of Wikipedia in the corporate world.
  • SAZBEAN  |  FRIDAY, FEBRUARY 14, 2014
    [Wikipedia] Content is Core to Digital Strategy
    'Photos of books made by PediaPress with Wikipedia content. Photo credit: Wikipedia) Content is vital in the execution of any digital strategy — it’s how potential customers learn about what you do and come to trust that you can do what you say. Trust is the key to conversions and referrals.
  • SAZBEAN  |  THURSDAY, FEBRUARY 13, 2014
    [Wikipedia] Data-Driven Customer Experience as a Competitive Advantage
    'ETMS (Photo credit: Wikipedia) Companies are always looking for competitive advantages — what can make them stand out against their competitors. Using data and analytics to drive customer experience improvements can be a long-haul competitive advantage — increasing conversions and repeat business.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 13, 2014
    [Wikipedia] How B2B marketers can turn Facebook into a lead generating machine
    '(Photo credit: Wikipedia). Researchers at Princeton University recently released a study suggesting that Facebook is about to disintegrate and collapse within the next couple years due to a mass user exodus. To misquote Mark Twain, “rumors of Facebook’s death are greatly exaggerated.”. But wait, you thought Facebook was only for B2C brands?
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 12, 2014
    [Wikipedia] The Untapped Opportunities for B2B eCommerce
    Grainger branch 2915 Boardwalk Ann Arbor Michigan 48104-6765 (Photo credit: Wikipedia) The viability of consumer eCommerce is a no-brainer. What’s often forgotten is B2B (business to business) eCommerce, but sites like Amazon.com are starting to fill the gaps left by others. Manufacturers are selling directly to consumers.
  • WRITING ON THE WEB  |  MONDAY, FEBRUARY 10, 2014
    [Wikipedia] A Checklist for a Good Blog
    If you don’t have anything of your own, you can always link to a page on Wikipedia. 'After I got home from our Publishing at Sea cruise, I checked out the good blogs of our amazing group of authors , including those of our experts, like Judith Briles ! Of course, as writers, they all had important things to say on their blogs.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 7, 2014
    [Wikipedia] Getting back to marketing basics
    '(Photo credit: Wikipedia). In the rush to implement the latest social and digital marketing programs, many marketers appear to focus on the communication aspects of their initiatives, often without much thought about the underlying strategy. They cite increases in followers, likes and visits and celebrate their successes. 
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 5, 2014
    [Wikipedia] Five Free Tools for Startups to Measure Impact of Online Videos
    Photo credit: Wikipedia) There are a lot of fancy tools which are being used by experts to track the progress of their video marketing campaigns. 'Video camera in action. Most of these tools are very costly (but worth the price!), but are an investment you don’t really need yet. The engagement report is also another treat for marketers.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 5, 2014
    [Wikipedia] Growth Hackers And The Marketing Wake Up Call
    According to Wikipedia, “ Growth hacking  is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. 'One of the biggest trends in marketing was defined in one of the  top Slideshare presentations from last year. ” . Strategy
  • SOCIAL MEDIA B2B  |  WEDNESDAY, FEBRUARY 5, 2014
    [Wikipedia] Break Through the Content Clutter with Cool Infographics
    Don’t list the news article or wikipedia entry where you found the information. 'Infographics are key to many B2B companies’ content marketing efforts. Randy Krum is the president of InfoNewt and the author of the new book, Cool Infographics. Randy answered the following questions about the business of infographics. Infographic.
  • GREAT B2B MARKETING  |  TUESDAY, FEBRUARY 4, 2014
    [Wikipedia] Big Bang Marketing is Out – Agile is In
    By contrast, as Wikipedia describes agile development, it is based on adaptive planning, evolutionary development and delivery, a time-boxed iterative approach, and encourages rapid and flexible response to change. So 'I got the idea for a blog post from an uberflip.com interview with Jeremy Burton, chief marketing officer of EMC. 
  • BIZNOLOGY  |  FRIDAY, JANUARY 31, 2014
    [Wikipedia] Should guest blogging still be part of your SEO strategy?
    '(Photo credit: Wikipedia). Recently, Google’s head of webspam Matt Cutts said guest blogging is dead , citing its overuse by search marketing companies as part of their link-building activities. Now, it’s easy to assume that guest blogging is dead simply based on Matt’s comments. After all, he ought to know. Not exactly.
  • CHRIS KOCH  |  FRIDAY, JANUARY 31, 2014
    [Wikipedia] How Jimmy Fallon Redefined the Celebrity Biography
    'English: Jimmy Fallon CES 2009 in Las Vegas, NV (Photo credit: Wikipedia). Jimmy’s Fallon’s career – and much of who he is as a person – can be summed up in eight minutes. Look, I don’t mean that as an insult. Fallon has risen to become a star by doing just one thing: being himself. The Only Job He Ever Wanted. YouTube Prototype.
  • SAZBEAN  |  WEDNESDAY, JANUARY 29, 2014
    [Wikipedia] Want to use Social Media? Listen, Reply & Be Human
    '(Photo credit: Wikipedia) If you’re wondering how to use social media for your business, it’s really not difficult — you should do the same things that you would do if a potential customer was in your store. Listen relentlessly. Reply immediately. Have a human voice. Listen, Reply & Be Human appeared first on Sazbean.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 29, 2014
    [Wikipedia] Marketing automation is not marketing strategy
    '(Photo credit: Wikipedia). Too often, these days, I am hearing B2B marketers mouth claims like “We got this new [fill in the brand] automation tool, so now we can reduce headcount.”  Or, “Once this automation system is installed, it will take our marketing to the next level.”  This worries me.  But it’s only a tool. 
  • SAZBEAN  |  TUESDAY, JANUARY 28, 2014
    [Wikipedia] The Diverse Paths for Google+ and Facebook
    'Mark Zuckerberg, founder and CEO of Facebook (Photo credit: Wikipedia) Facebook is a social networking site that is trying to diversify into other applications (Poke, Messenger, Camera, etc), while Google+ is trying to integrate into the already existing array of Google Apps. Will this openness serve Google+ in the future? What do you think?
  • BIZNOLOGY  |  MONDAY, JANUARY 27, 2014
    [Wikipedia] 11 reasons SEO is a science; 14 reasons it’s an art
    'Photo credit: Wikipedia. If your brand has a website, more people are likely to come to it from search engines than anyplace else according to  Forrester. That Is SEO a science or an art? Science is facts or truths systematically arranged showing the operation of general laws. Art is the conscious use of skill and creative imagination.
  • SAZBEAN  |  FRIDAY, JANUARY 24, 2014
    [Wikipedia] Connecting Content to Your Audience
    Photo credit: Wikipedia) We all want our target audience to consume the content we create — why else would we create it? 'John Donne, one of the most famous Metaphysical Poets. People consume content that resonates with their needs and wants. They like companies that provide solutions to their problems. Content Marketing Social Media
  • SAZBEAN  |  WEDNESDAY, JANUARY 22, 2014
    [Wikipedia] Why Phone Calls Are Important to Email Marketing Metrics
    '(Photo credit: Wikipedia) The point of marketing is to get the sale. Marketing often crosses channels — people will see a tv ad, and then check out a website — or see something on Facebook and decide to stop into a store. The same is true of email marketing — it often drives phone calls.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 22, 2014
    [Wikipedia] How much content is enough for effective content marketing?
    '(Photo credit: Wikipedia). How often should I blog? Do I really need to post to Twitter every hour? Does it matter whether my content is original or aggregated or repurposed? And what’s the difference, anyway?). We hear these questions from clients as part of almost every content marketing engagement we undertake. Size Does Matter.
  • SAZBEAN  |  TUESDAY, JANUARY 21, 2014
    [Wikipedia] Consumer Social Sharing
    ” (Photo credit: Wikipedia) The hope and dream of all content creators is that their content will be shared so that it can be seen by more people. 'Two young girls sharing a plate of spaghetti. Original caption: “I’m not sure Mina knew what she was in for when Viola wanted to share.” Content Social Media
  • BIZNOLOGY  |  THURSDAY, JANUARY 16, 2014
    [Wikipedia] Social media becoming increasingly important in regards to link building
    '(Photo credit: Wikipedia). As with most things online, the SEO industry is dynamic and things can move very quickly. Much like the SEO industry which encompasses it, link building is also continuously changing and evolving. SEO Value of Social Signals. Increased Reach and Value for Links. This is important for two reasons.
  • SAZBEAN  |  MONDAY, JANUARY 13, 2014
    [Wikipedia] 7 Benefits of Using Lead Generation Software
    'Deutsch: Konnopkes Imbiss, Schönhauser Allee, Berlin (Photo credit: Wikipedia) Take a moment to think about how your business markets its services or products. In the same way that driving sales is hugely important, the manner in which you market your business also has a direct impact on your own success.
  • BIZNOLOGY  |  MONDAY, JANUARY 13, 2014
    [Wikipedia] 10 Questions about 2014
    '(Photo credit: Wikipedia). This is as good a time as any to look ahead to the next 12 months to ponder some questions, and then provide some crystal-ball some answers. So without further ado: How soon will it be until the mobile user experience equals or surpasses the laptop experience for social media users? Slideshows? Short videos?
  • SAZBEAN  |  FRIDAY, JANUARY 10, 2014
    [Wikipedia] What You Need to Know for Your Search Engine Optimization in 2014
    'English: Google Logo officially released on May 2010 (Photo credit: Wikipedia) Google is constantly tweaking their search algorithms — mostly to provide the most accurate results to users and to protect against gaming their system. SEO google online advertising search engine optimization search engines web search engine
  • BIZNOLOGY  |  FRIDAY, JANUARY 10, 2014
    [Wikipedia] Hindsight 20/20 Series: 3 Metrics – social business friend or foe?
    '(Photo credit: Wikipedia). This is part 3 of the Hindsight 20/20 series (here are the links to Part 1, “Your choice of social platform does matter” , and 2, “Beware of the social digital divide(s)” ). This month’s post deals with the thorny issue of relying on metrics to assess the success of internal enterprise social platforms.
  • WRITING ON THE WEB  |  FRIDAY, JANUARY 10, 2014
    [Wikipedia] Who’s an Expert, and Why Experts Write Ebooks
    Wikipedia defines an expert as someone widely recognized as a reliable source of technique or skill whose faculty for judging or deciding rightly, justly, or wisely is accorded authority and status by their peers or the public in a specific well-distinguished domain. Who, exactly, is an expert? Who qualifies? They’re experts. Bowker.
  • SAZBEAN  |  THURSDAY, JANUARY 9, 2014
    [Wikipedia] Bitcoin for eCommerce? Not Likely Soon
    'The bitcoin logo (Photo credit: Wikipedia) Bitcoin is all the hype lately — even garnering a spot on Bloomberg TV, where the host’s Bitcoin was promptly stolen because he showed his QR code with his private key. Bitcoin has other problems, namely that it’s value fluctuates based on it’s own market value.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 8, 2014
    [Wikipedia] The organizational digital divide
    '(Photo credit: Wikipedia). As marketers we tend to focus attention on  early adopters and marvel at the promise of new technologies and the “next big thing”   We believe that the digital revolution has been won, and that with the right digital strategy and great execution, we will succeed.  Things should be going very well.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 8, 2014
    [Wikipedia] That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014
    If you search “e-mail” in Wikipedia, it redirects to the correct spelling: email. Big Data:   “A collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications” (Wikipedia). Ready? Here we go. Email, NOT e-mail.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 8, 2014
    [Wikipedia] That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014
    If you search “e-mail” in Wikipedia, it redirects to the correct spelling: email. Big Data:   “A collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications” (Wikipedia). Ready? Here we go. Email, NOT e-mail.
  • HUBSPOT  |  TUESDAY, JANUARY 7, 2014
    [Wikipedia] Got Writer's Block? 7 Tips and Tricks to Make Writing Easier
    5) Use Wikipedia as your style guide. instead of diving into a massive style guide, simply look up the phrase in Wikipedia. For example, if you''re not sure how to write a movie title, looking it up on Wikipedia shows you that the title should be italicized.)". Take it from someone who tends to write a lot -- writing is hard.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 31, 2013
    [Wikipedia] Are you a social media polymath?
    'Photo credit: Wikipedia. Are you a one-trick pony? Are all of your conversations meta, meaning do you only discuss social media and social networks, the platforms and vehicles, rather than about content, narrative, story, experiences, expertise, and insight. Maybe Maybe you’re a polymath. Are you still? What are your hobbies?
  • VIEWPOINT  |  MONDAY, DECEMBER 30, 2013
    [Wikipedia] Up, Down, Over and Out
    Now for "over and out" from Wikipedia Voice Procedure : Some words with specialized meanings are used in radio communication throughout the English-speaking world, and in international radio communication, where English is the lingua franca. Words are so powerful! Examples: The words "up", "down" and the phrase "over and out.".
  • BIZNOLOGY  |  THURSDAY, DECEMBER 26, 2013
    [Wikipedia] Black Friday 2013: which toy retailers topped the rank vs. frequency chart in SEM?
    '(Photo credit: Wikipedia). The Black Friday shopping weekend was an amazing opportunity to study the different search marketing strategies in play.  The Search Monitor decided to look closely at one interesting vertical – toy retailers – and two important search marketing metrics in that vertical: ad rank and ad frequency.
  • THE FORWARD OBSERVER  |  TUESDAY, DECEMBER 24, 2013
    [Wikipedia] How B2B Marketers Can Use Social Proof To Bag More Leads
    This effect is prominent in ambiguous social situations where people are unable to determine the appropriate mode of behavior, and is driven by the assumption that surrounding people possess more knowledge about the situation." – WIKIPEDIA. 'Artillery B2B Marketing Blog > The Forward Observer. Here''s how your social proof can take flight.
  • SAZBEAN  |  FRIDAY, DECEMBER 20, 2013
    [Wikipedia] Business Intelligence Trends for 2014
    'A segment of a social network (Photo credit: Wikipedia) Business Intelligence is rapidly evolving. There’s so much data, especially on social networks, that there’s almost too much (almost). Figuring out how to use, analyze and leverage all the data better and faster than competitors is going to be key.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 20, 2013
    [Wikipedia] The progression of anchor text
    '(Photo credit: Wikipedia). Much like the SEO industry as a whole, strategies for anchor text are always changing. Make sure you are following anchor best text practices to maintain a natural looking backlink profile. One of the most exciting things about being involved in the SEO industry is that it is always evolving.
  • SAZBEAN  |  THURSDAY, DECEMBER 19, 2013
    [Wikipedia] Find Errors in Your Structured Data with Google Webmaster Tools
    Photo credit: Wikipedia) Structured data helps search engines and crawlers properly categorize different types of information on a website. 'Racks of telecommunications equipment in part of a data center. There is structured data for all sorts of information from addresses to reviews to recipes. Content News & Notes
  • BIZNOLOGY  |  THURSDAY, DECEMBER 19, 2013
    [Wikipedia] Wearables, sensors and other things to watch in 2014
    '(Photo credit: Wikipedia). One could argue that 2013 was the Year of Content Marketing. It was the year that Google – the most influential information systems company on the planet – updated its search methodology to emphasize content over coding. 2014 will certainly be another year of Content Marketing. There may soon be an app for that.).
  • BIZNOLOGY  |  TUESDAY, DECEMBER 17, 2013
    [Wikipedia] Your website sucks
    And, if you’ll notice, Wikipedia and even Google.com are pretty fugly and they’re possibly the best sites on the web. 'For the last year, I had been acting Director of Social Media at Unison , probably one of the most fashion-forward, innovative, creative, and tech-savvy web application development companies I have ever worked with.
  • SAZBEAN  |  TUESDAY, DECEMBER 17, 2013
    [Wikipedia] Get Ready for Mobile in 2014
    '(Photo credit: Wikipedia) Mobile is big. That’s no surprise. The explosion of smartphones and tablets has driven the popularity of the mobile web. Due to that popularity, mobile is key to Google’s strategy. As part of this strategy, Google is likely to reward sites that can deliver mobile pages in less than one second.
  • SAZBEAN  |  MONDAY, DECEMBER 16, 2013
    [Wikipedia] Using Hastags on Facebook May Kill Your Content
    'facebook engancha (Photo credit: Wikipedia) On Twitter, hashtags help spread news and link conversations. On Google+, hashtags help group together related content. On Facebook, hashtags kill your content? Social Times has more analysis: EdgeRank analyzed 35,000 posts from 500 business pages over the month of July this year.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 13, 2013
    [Wikipedia] When being real matters
    'Nelson Mandela(Photo credit: Wikipedia). If you are a news junkie like me, you have spent the last week listening to tributes to the late Nelson Mandela. As many point out, the single most compelling thing about his life was the fact that he was able to forgive his captors, who had imprisoned him for 27 years. Do you believe them?
  • SAZBEAN  |  THURSDAY, DECEMBER 12, 2013
    [Wikipedia] Using Labels to Track Ad Testing in Google AdWords
    Photo credit: Wikipedia) While Ad Testing is a vital part of optimizing any PPC campaign, it can be tiring to track all the changes to determine what caused improvements or problems. 'A female Bloodhound. For example, Ad Title, Ad Content, and Ad Display URL are most typically tied to improving CTR.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 12, 2013
    [Wikipedia] Mad Men not required: Branded content enters new era
    'John Krasinski(Photo credit: Wikipedia). John Krasinski is joining Mad Men! Nah, just kidding. But he is joining the ranks of content marketers. Now he and I have something in common to discuss the next time we both attend the same dinner party. Kidding, again!). They’re meant for YouTube and social media.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 11, 2013
    [Wikipedia] How to reach content marketing’s Holy Grail: revenue
    '(Photo credit: Wikipedia). Building lists, attracting an audience, being showered in likes and follows and comments are all great, but none of that pays the bills. So how can you maximize the chances that your content marketing efforts will provide a measurable return and actual revenue? That’s true even for us at times. Production.
  • DIGITAL B2B MARKETING  |  TUESDAY, DECEMBER 10, 2013
    [Wikipedia] Top 3 Reasons Your Content Marketing Program Fails
    Quoting from Wikipedia “he was not widely recognised as a great composer until a revival of interest and performances of his music in the first half of the 19th century.” 'Everyone in B2B marketing says content marketing is important. Everyone is increasing content marketing’s share of the budget. The outlook seems grim.
  • BIZNOLOGY  |  MONDAY, DECEMBER 9, 2013
    [Wikipedia] Customer Service – Your most powerful retention tool or your competitors most powerful acquisition tool?
    '(Photo credit: Wikipedia). It is often said that small actions lead to big results – some good and some bad, but the absence of action could create irreparable damage beyond your imagination. So when it comes to taking care of loyal ,profitable customers, why do so many companies pay lip service to the notion that the customer comes first?
  • BIZNOLOGY  |  FRIDAY, DECEMBER 6, 2013
    [Wikipedia] 4 ways to keep a blog on schedule
    '(Photo credit: Wikipedia). By now you know how important it is to regularly update your blog. Consistency is one of the biggest ways you can help maintain and generate business by putting your blog on the top of the search engines. However, creating unique, entertaining, informative, and relevant content takes time. Create a Schedule.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 5, 2013
    [Wikipedia] Pinterest for publishers
    ' (Photo credit: Wikipedia). As a publisher, you’re probably already involved in Facebook and Twitter. But have you given Pinterest any thought?  Here’s why you should consider adding Pinterest to your social media list. For example, it can be used for branding and outreach, particularly when it comes to publishing. 81 percent of U.S.
  • LEADERSHIP  |  TUESDAY, DECEMBER 3, 2013
    [Wikipedia] 5 Ways BIG Data Can Be A BIG Deal for B2B
    Source: Wikipedia ). '“Big data is the term for a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications.”. Let’s examine this definition, because I for one, don’t quite agree with it. So What Can You Do Now? Use social data.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 27, 2013
    [Wikipedia] B2B prospecting data just keeps getting better
    '(Photo credit: Wikipedia). The most reliable and scalable approach to finding new B2B customers is outbound communications–whether one is using mail, phone, or email, or using rented or purchased lists.  Seven vendors participated, giving us a nice range of data sources, including both compiled lists and response lists.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 25, 2013
    [Wikipedia] 5 Boards to Create for Your Business on Pinterest
    Pinterest Board Bulletin board Business Facebook Products Social Media Marketing Wikipedia 'There is no doubt that businesses, especially ones that sell their products or services online, should be exploring Pinterest as a major weapon in their marketing arsenal.
  • SAZBEAN  |  FRIDAY, NOVEMBER 22, 2013
    [Wikipedia] Tips & Trends for B2B Social Media Marketing Success
    'English: Moscow-city 2010,March (Photo credit: Wikipedia) Business to business (b2b) companies often neglect or ignore social channels because they don’t think their customers are there. It turns out that, not only are the customers on social networks, they’re using them for purchase decisions. News & Notes
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 19, 2013
    [Wikipedia] Link-Builders versus Content Marketers
    If you don’t feed Google what it wants, Google will choose Google+, Yelp, Wikipedia, or the news instead of you, your products, and services. 'Like Reece’s, link-builders and content marketers need to combine forces because they’re two great tastes that taste great together. And self-promotion. And shamelessness.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 18, 2013
    [Wikipedia] How does Vodafone prove digital media’s effectiveness?
    '(Photo credit: Wikipedia). Vodafone’s objective was to design and take advantage of new technologies and trends to develop a new approach to accurately measure media effectiveness. They also wanted to maintain a dialogue with existing and past clients and to start a conversation with potential new ones. 350B in spending power.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 14, 2013
    [Wikipedia] Unconventional ways to find link building opportunities
    '(Photo credit: Wikipedia). Link building has become a very significant part of search engine optimization (SEO). As more and more people turn to search engines for information on the web, SEO continues to grow in importance and so does link building. Respond to Comments. Social Media Interaction.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 13, 2013
    [Wikipedia] Why content marketers should be committed environmentalists
    '(Photo credit: Wikipedia). Wherever you might stand on the whole idea of “reduce, reuse, recycle,” content marketers can take this well-known eco-mantra and adapt it to create a killer content generation process. All we have to do is adapt it a little to wind up with: Reframe – Repurpose – Reduce. Reframe. Repurpose.
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 8, 2013
    [Wikipedia] Creating Mini, Midi and Maxi Content To Spread Your Message
    'Photo credit: Wikipedia. I’d be willing to bet that even if your company posts lots of different content on a regular basis, there are other types of content that you aren’t posting. Midi: Blog posts, your own social media posts, short videos, infographics, lists, case studies. Reaching your audience where they like to hang out.
  • GREAT B2B MARKETING  |  FRIDAY, NOVEMBER 8, 2013
    [Wikipedia] The Biggest Threat to Your B2B Marketing Success
    According to Wikipedia, “Inertia is the resistance of any physical object to any change in its motion (including a change in direction).” 'Of all the threats to your ability to achieve marketing success, perhaps the most insidious is inertia.  But why do we fail to act? Insufficient knowledge. It’s hard to do what you don’t know how to do.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 7, 2013
    [Wikipedia] Why paid search is still frustrating for searchers
    'Photo credit: Wikipedia. When I speak to groups, I often ask how many people  never click on paid search ads and many hands go up–usually half the room. It ain’t true. But people raise their hands because they still get frustrated by paid ads and they wish they hadn’t clicked on them. This is not an isolated incident.
  • SAZBEAN  |  THURSDAY, OCTOBER 31, 2013
    [Wikipedia] Tweet Chats: A Step-by-step Guide to Engaging Your Audience on Twitter
    '(Photo credit: Wikipedia) Tweet chats, also called Twitter chats, are topic-focused conversations led by moderators and tracked using a designated hashtag. It’s a useful strategy for generating interest, gaining brand recognition and engaging your audience on Twitter. This in itself is beneficial, but there are other benefits.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 31, 2013
    [Wikipedia] Redefining Success as Social
    'Photo credit: Wikipedia. How important is it to one’s career to be involved in social networks and to keep a high profile?  For brands, it is key and there are metrics to prove it.  But the impact on individuals and their careers, while discussed a great deal,  has been much less measured.  Performance management has also gone social. 
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 30, 2013
    [Wikipedia] Why marketers need to embrace responsive design
    'Photo credit: Wikipedia. Ever visit a website on a mobile device, and find it virtually unreadable because it’s a desktop website and everything is too small to read on your little screen? That is a site that needs responsive design and here’s why marketers need to embrace responsive design for our websites. If Mobile is king now.
  • KOMARKETING ASSOCIATES  |  MONDAY, OCTOBER 28, 2013
    [Wikipedia] DMA 2013: Top Takeaways for B2B Marketers #DMA13
    According to Wikipedia : Big data is the term for a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications. 'Two weeks ago I headed to Chicago for DMA 2013. Mobile is no longer the second screen. When Better Data, Better Decisions.
  • SAZBEAN  |  MONDAY, OCTOBER 28, 2013
    [Wikipedia] Link Building 101: Local Link Building
    '(Photo credit: Wikipedia) Link building is a project, often long and lengthy in nature. Good link building campaigns employ diverse strategies to build backlinks over the course of months, with diverse goals and objectives. It doesn’t take thousands of backlinks to rank. Marketing SEO
  • SAZBEAN  |  FRIDAY, OCTOBER 25, 2013
    [Wikipedia] 3 Scary Email Marketing Mistakes to Avoid
    '(Photo credit: Wikipedia) You carefully check your Halloween candy before you open it, right? Any sweets that look weird or suspicious get chucked in the trash. Well, the trash is also where marketing emails that are poorly designed, targeted and timed often end up. Marketing Strategy
  • BIZNOLOGY  |  THURSDAY, OCTOBER 24, 2013
    [Wikipedia] 3 Tips to Help Content Marketers Understand Sales Cycles
    'Photo credit: Wikipedia. Content marketing takes time and effort. When marketers don’t see results, determining the return on investment isn’t easy. If you’re constantly struggling with your business blog and exasperated with the lack of qualified leads, you may be missing key points in your content strategy. Mid-market.
  • SAZBEAN  |  WEDNESDAY, OCTOBER 23, 2013
    [Wikipedia] 5 Crucial Mobile Advertising Tactics for Small Businesses
    '(Photo credit: Wikipedia) Seventy-two percent of small-business owners planned to increase or maintain their mobile ad spend this year, with 65 percent of these increasing their spending by up to 30 percent, according to a study by Borrell Associates of 1,300 small-business owners. Mobile Strategy
  • HUBSPOT  |  WEDNESDAY, OCTOBER 23, 2013
    [Wikipedia] The Future of SEO and What it Means for Inbound Marketing [SlideShare]
    Wikipedia explains it well: " Google Now uses a natural language user interface to answer questions, make recommendations, and perform actions by delegating requests to a set of web services. 'A few years ago, if you asked me what SEO came down to, I would have said two things: keywords and inbound links. Mobile Search Will Continue to Rise.
  • SAZBEAN  |  TUESDAY, OCTOBER 22, 2013
    [Wikipedia] 20 Inspiring (Mildly Edited) Historical Quotes About SEO & Social
    Photo credit: Wikipedia) Great philosophers, writers, politicians, comedians, and darts commentators throughout the years have been quoted over and over again, their words of wisdom resonate as we strive to improve our very being. 'Theodore Roosevelt. What may they have said or written instead?
  • BIZNOLOGY  |  TUESDAY, OCTOBER 22, 2013
    [Wikipedia] Google Hummingbird is eHarmony for Search
    'Photo credit: Wikipedia. am back in the dating pool and have really enjoyed hearing everyone’s war stories. ” Google feels the same way. It’s been hard to listen to Google get hurt again and again over the years, “oh, he’s not a bad guy, you just don’t know him like I do.” know how it is. visual.ly).
  • SAZBEAN  |  MONDAY, OCTOBER 21, 2013
    [Wikipedia] 4 Ways Entrepreneurs Can Amplify Content on LinkedIn
    'LinkedIn (Photo credit: Wikipedia) LinkedIn launched in 2003 as the social network of choice for professionals, and as a landmark of sorts for those who wanted an online space for their resume. million groups, look for new jobs and get news about their areas of interest. Content Social Media Strategy
  • KOMARKETING ASSOCIATES  |  SUNDAY, OCTOBER 20, 2013
    [Wikipedia] 30 Great Tweets from MarketingProfs B2B Marketing Forum #mpb2b
    To win with content marketing: "Be the Wikipedia for your industry & the best teacher" @thesaleslion #mpb2b. It was great to have the show so close to home but difficult because the temptation to tackle everyday work responsibilities was so close. — Keely Saye (@KeelySaye) October 10, 2013. On B2B Content Marketing. mpb2b.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 17, 2013
    [Wikipedia] Miley’s Hot Strategic Mess of Digital Marketing Success
    'Photo credit: Wikipedia. Are we past the VMAs yet? Can we stop talking about Miley Cyrus? Well, no. Actually, I want to take a swing. Whatever you think of Miley’s bold moves, you have to agree with her: it was a hot mess, but a strategic hot mess – one that yielded impressive digital marketing results. Sure, hot mess?
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 16, 2013
    [Wikipedia] 3 Aspects to Consider for a Useful Guest Blogging Link
    'Photo credit: Wikipedia. In the world of marketing, it’s all about return on investment (ROI) and getting the most out of your marketing efforts. This is no different in the world of online marketing and search engine optimization (SEO). The Website Linking to You. Two of the main factors are relevancy and audience engagement.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 16, 2013
    [Wikipedia] Graffiti Artist Banksy Proves That Context Is Everything
    Source: Wikipedia. 'Image source: Banksy. don’t usually cover “the news” but great examples of content marketing don’t often make the news. In fact, he went hours without selling a single piece and then sold 2 for $60 total – or a 50% discount. Banksy’s art often sells for tens of thousands of dollars.
  • SAZBEAN  |  FRIDAY, OCTOBER 11, 2013
    [Wikipedia] Social Media Demographics: The Surprising Identity Of Each Major Social Network
    '(Photo credit: Wikipedia) Each  social media  platform has cultivated a unique identity thanks to the demographics of the people who participate in the network. Some platforms are preferred by young adults, who are most active in the evening, others by high-income professionals, who are posting throughout the workday.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 10, 2013
    [Wikipedia] The Message of Google’s New Algorithm: Be Authentic or Else
    'Photo credit: Wikipedia. Google has released the first complete overhaul of its world-famous search algorithm , which now rewards web sites that promote engagement and make it easier for users to find what they want. For This post is about the other part of the equation: the content that web users actually find on your site when they arrive.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 9, 2013
    [Wikipedia] Do best practices really exist in the realm of Social Business?
    'Seal of Good Practice as it appeared in 1958 (Photo credit: Wikipedia). According to Wikipedia, a best practice is supposed to be “a method or technique that has consistently shown results superior to those achieved with other means, and that is used as a benchmark.”
  • HUBSPOT  |  FRIDAY, OCTOBER 4, 2013
    [Wikipedia] Why Google's Hummingbird Algorithm Is Perfect for Inbound Marketers
    Image credit: Wikipedia. 'This post originally appeared on Inbound Ecommerce , the brand new ecommerce section of the HubSpot Inbound Marketing blog. You may have heard the news by now: Google has rolled out a new algorithm for all search results. What is Hummingbird? Will my search results suffer as a result of Hummingbird? Be helpful.
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