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Remove writing

Chris Koch

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Three steps for B2B marketers to build a personal social media presence

Chris Koch

JUNE 26, 2009

I’d recommend against it unless you write regularly as part of your day job. Obviously, writing is hard. Besides creating online communities in business-oriented third-party hosted social media venues like LinkedIn, you can also start guild-related wikis. Wetpaint offers a nice free wiki. Start your own online group.

Social Media 100
Social Media Social Marketing B2B Marketing Personalization 100
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How to create B2B social media policies

Chris Koch

NOVEMBER 24, 2009

IBM and SAP put their draft guidelines on wikis, where employees were invited to make comments and suggestions. Encourage them to write what they know. But don’t provide them with a blank slate. Develop a draft that corporate and legal are comfortable with to make sure all the bases are covered.

Social Media 100
Social Media Media Guidelines B2B 100
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