Chris Koch

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When does content need to be mobile?

Chris Koch

One company’s mobile application is tied to a wiki-based sales enablement website that lets salespeople generate actions and updates and get updated information from the road. Do they feel that they will miss something by being away from the content for even a short amount of time? Timeliness.

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Should sales enablement be owned by sales rather than marketing?

Chris Koch

Salespeople are becoming heavy users of social media, and it takes less than a minute to set up an internal-only micro blogging network, wiki, or online community for them to share their own words with each other. But then social media came along and it really did change everything.

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Three steps for B2B marketers to build a personal social media presence

Chris Koch

Besides creating online communities in business-oriented third-party hosted social media venues like LinkedIn, you can also start guild-related wikis. Wetpaint offers a nice free wiki. Start your own online group. Regardless of where or how you start your own group, be prepared to invest a lot of time and content.

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Where is your mobile marketing center of gravity?

Chris Koch

It’s a wiki-based tool where salespeople can go to find and share competitive intelligence. (Both are winners of the 2009 ITSMA Marketing Excellence Awards —the 2010 Awards deadline is June and anyone can enter). Xerox Global Services (XGS) built a mobile application as part of its internal sales tool called Competipedia.

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How to create B2B social media policies

Chris Koch

IBM and SAP put their draft guidelines on wikis, where employees were invited to make comments and suggestions. But don’t provide them with a blank slate. Develop a draft that corporate and legal are comfortable with to make sure all the bases are covered. Reference the employee code of conduct, if you have one.