The Point

JUNE 8, 2016

. • Google AdWords Customer Match – similar to the custom audience programs offered by the big social networks, Google also allows advertisers to upload a list of email addresses and then reach those precise contacts via ads on Search, Gmail or YouTube. through ads on display, video, mobile and social networks.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Account Based Marketing Leads 100

The Point

OCTOBER 14, 2010

Consider allowing the reader to preview a content asset (for example, a white paper) before downloading the entire item. Leverage your Webinar investment by posting short excerpts or highlights to Youtube and including a URL on the final screen directing viewers to the complete version. Phone contact has to play a role.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

The Point

APRIL 18, 2011

Good video content engages customers and prospects like no white paper or webinar can. Sure, in theory, anyone with a Webcam and a YouTube account can create and share video content, but is the lack of production quality worth the risk to your brand? So why don’t more B2B companies use video? Most savvy marketers would say no.

Cost 100

Cost Video Marketing Effectiveness Microsite 100

The Point

NOVEMBER 9, 2010

I might add a YouTube-style “play” icon to the slide, and a CTA to the sub-head: “Results from the Adobe 2010 Analytics Benchmark Survey. For more email design tips, download a free copy of our white paper: “ Top 10 High-Tech E-Mail Marketing Mistakes.&#. Introduce the call to action earlier. View the Webcast Now.”.

Webcast 100

Webcast Advertising Benchmark Email Campaigns Case Studies 100