Contently

APRIL 5, 2022

Google Chrome, Gmail, YouTube, and Google Pixel are just four of dozens of ventures into which the giant has strayed—few of them unsuccessfully. Unsurprisingly, it chooses to communicate this via its own company YouTube, which racks up billions of millions of views. Its marketing reflects this. WINNER: Google. Entertainment.

Facebook 157

Facebook Google Paid Search Agency Content Marketing 157

ClearVoice

DECEMBER 18, 2023

You can tell a lot from a prospect’s purchase readiness by looking at the resources they access: webinars, white papers, newsletters, or landing pages. If they’re still in the discovery phase, get to know them better by tracking their content engagements and activities.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Marketing Insider Group

AUGUST 12, 2020

You might have one group of likely customers who are tween girls, love all things glitter, subscribe to your teen-and-tween-themed YouTube nail makeover videos, and like the latest boy bands. For instance, for our fictional nail polish company, the tween customers might start with short YouTube makeover videos. Don’t stop there.

Social Media 333

Social Media Top of Funnel Social Marketing Marketing & Strategy 333

Onalytica B2B

DECEMBER 8, 2016

Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. These influencers are then ranked by Reach, Resonance, Relevance and Reference.

Curation 192

Curation Ideal Customer Profiles Demographics Validation 192

SmartBug Media

JULY 17, 2020

Use Authoritative White Papers to Build Your Email List. Using white papers to generate leads is a tried-and-tested tactic that people have been using for years. The Drum, an award-winning media platform, devotes an entire section of its website to white papers. Credit: YouTube.

Generation 99

Generation Lead Scoring Lead Ranking Leads 99

Webbiquity

SEPTEMBER 19, 2017

Tweets and YouTube videos may be the “bookends” of social content strategy. YouTube videos, in contrast, take far more effort to produce and terrible at directly driving website traffic, but can be highly effective at engaging your audience with your content in a channel other than your website.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

SmartBug Media

MAY 8, 2023

Whether you create videos for social media or upload natively to YouTube, video should be a top strategy to incorporate into your content marketing plan. Think about guest blogging opportunities or collaborating on an exclusive piece of gated content such as a white paper, case study , or webinar.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

ANNUITAS

APRIL 19, 2022

B2B brands are becoming more and more prevalent in traditionally B2C or peer-to-peer channels like podcasts and YouTube. Nurture channels should serve medium friction, middle-of-funnel content like white papers and case studies. The lines have become blurrier than you might have originally imagined.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

Biznology

MARCH 1, 2019

It’s not that they’re uninterested or negligent — they may spend more time doing research, but they’re less likely to read your white paper or visit your website. For technology-related videos, YouTube rules. So video can can help with trust issues, too, since Google search results tend to favor YouTube video.

Video Marketing 112

Video Marketing Youtube Vendors Stats 112

Martech

APRIL 2, 2024

You can create several different pieces of content from even one YouTube review or product demonstration. When interested users land there, they should be greeted by plenty of information, including blogs, reviews, white papers and more. Post those shorter videos on TikTok, Instagram, Facebook and X to maximize reach.

B2B Marketing 121

B2B Marketing B2B Planning B2B Thought Leadership 121

Biznology

AUGUST 2, 2019

Don’t just upload your video to YouTube and wait for viewers to show up. Include links to relevant segments in your blogs and white papers. Here are 10 Reasons Why You Should Never Host Your Own Videos. Think about re-use. Share excerpts in social media. Chop it up into answers to “frequently asked questions.”

Screencast 116

Screencast Video Marketing Practices Best Practices 116

ClearVoice

MARCH 16, 2022

” Likewise, Gupta shared how the development of bite-sized content — rather than long white papers — has permeated the B2B world just as it has B2C efforts. Similar Logitech initiatives have moved to other brand social channels, as well — including Instagram and YouTube.

Trends 98

Trends Campaigns Banner Ads Copyright 98

Anyword

DECEMBER 1, 2021

Content writing is the practice of creating the texts for blogs, white papers, e-books, and other kinds of information-oriented marketing efforts. In comparison, content writing seeks to convince you that the brand behind the blog or white paper is trustworthy, so you should buy from it the next time you need their product.

Copywriting 98

Copywriting Marketing AI Paid Search Agency AIDA 98

Marketing Insider Group

JANUARY 27, 2020

Keep informed about new posts, as well as exclusive offers, such as e-books or white papers, that you offer only to subscribers. However, the numbers show that some of your videos on DIY how-tos you’ve posted on Pinterest and YouTube have gained a wide female audience. We tricked you! But don’t despair.

Startups 343

Startups Marketing & Strategy Marketing Strategy Content Marketing 343

ViewPoint

JULY 26, 2018

E-books and white papers. A new white paper is also in the works. The statements and quotes are significant enough, and in many cases backed by percentages of improvement, that it’s worth considering them for the white paper also. Nurture material. and the audio.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

Biznology

JUNE 29, 2018

Well, there’s often a great deal of creativity packed in blog articles, white papers, research reports and the like — traditional mid- and late-funnel content. After all, not everyone needs to read the complete article or white paper to be inspired by its best ideas. What can inspire with creativity?

Top of Funnel 184

Top of Funnel Video Marketing Differentiation Case Studies 184

NuSpark Consulting

OCTOBER 27, 2013

Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. A multi-media strategy works best.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Porch Group Media

MAY 27, 2021

This is followed by YouTube and WhatsApp, each at 2 billion users. While Facebook may have the largest numbers of users, YouTube by far has the most number of visits. For example, 85% of TikTok users aged 16 to 64 use Facebook, and almost 95% of Instagram users in the same age group also use YouTube. billion users.

Social Media 80

Social Media Social Marketing Webinar Metrics Optimization 80

Stevens & Tate

MARCH 1, 2024

Blogs, articles, and white papers that address your audience’s challenges and questions not only attract traffic but also establish your brand as a thought leader in your industry. Share your videos on your website, social media channels, and YouTube to reach a wider audience.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

Content Standard

APRIL 28, 2020

Compared to white papers and case studies, documentaries let you share information with a more human touch, while still keeping your brand in focus. This video tells the story of how William Painter, a sunglasses startup based in San Diego, uses YouTube Ads to grow their sales and reach.

Video Marketing 139

Video Marketing B2B Marketing Conversion Advertising Agencies 139

Webbiquity

MARCH 31, 2022

Make sure that your brand has a presence on social media platforms like Facebook, Twitter, Instagram, and YouTube as well as video sharing sites so businesses can find you when they conduct voice searches through those channels, too. Therefore, include long-tail keywords—keywords that contain three or more words—along with shorter ones.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

The ABM Agency

AUGUST 30, 2020

Turn it into a YouTube video, IGTV, and Instagram Stories. Take the webinar recording and convert into a file to upload to your YouTube or Vimeo account; this can then be linked to or embedded in other content your team creates (blog, email, site). Use them in a blog post, email, programmatic, white paper, or e-book.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Paid Search Agency 52

BOP Design

NOVEMBER 14, 2023

With social media-based video platforms TikTok and YouTube hitting all-time highs in popularity, people now expect engaging moving graphics in all their digital interactions. In some cases, even white papers can be replaced with long-form website content that educates and delivers value.

Design 94

Design Trends Marketing Websites B2B 94

Martech

MARCH 31, 2023

Common offerings include webinars, white papers, user communities and user conferences. Start a podcast, blog or YouTube channel. Dig deeper: What are the top skills you need for digital marketing? Vendor offerings Many tech vendors offer product training and certifications – especially big players like Salesforce and Adobe.

Work Management 95

Work Management Marketing Management Training Vendors 95

ClearVoice

NOVEMBER 25, 2022

A typical use case is in promotional content, like white papers , industry reports, and eBooks, that require users to provide basic contact information. The demand for short-form videos reached nauseous heights with the explosion of platforms like TikTok, Instagram Reels, and YouTube Shorts—with no signs of slowing down.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Everything Technology Marketing

JULY 6, 2013

The popularity of white papers as a content marketing format is declining relative to interactive, easily digestible formats such as video. YouTube is gaining popularity as a social media platform to reach and engage B2B audiences – Facebook is losing ground.

Trends 100

Trends B2B Thought Leadership Content Marketing Thought Leadership 100

Webbiquity

AUGUST 22, 2017

For example, you can create a business blog that regularly publishes latest industry news and trends in different ways by: Creating White papers you promote through email marketing campaigns. Producing videos you share on YouTube as well your website.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Onalytica B2B

APRIL 3, 2018

E.g. a knowledgeable and experienced content marketing influencer with 55k followers writing a white paper on content marketing strategy for a marketing agency. . E.g. an influencer posting fashion and beauty videos on YouTube to their 250k subscribers. Casey Neistat is a well-known creative filmmaker on YouTube.

Marketing AI 278

Marketing AI Opinions B2B Thought Leadership Work Management 278

Everything Technology Marketing

JUNE 27, 2013

The popularity of white papers as a content marketing format is declining relative to interactive, easily digestible formats such as video. YouTube is gaining popularity as a social media platform to reach and engage B2B audiences – Facebook is losing ground.

Marketing Report 100

Marketing Report B2B Marketing B2B Thought Leadership Content Marketing 100

Rev

JULY 8, 2019

Have you ever found yourself in the rabbit hole they call YouTube searching one tutorial after another? I’ve been there too, and you discover that, you name it, it’s been shared and seen on YouTube. Indeed, YouTube is used as a tool to promote pretty much everything. Use Your Webinar to Provide Viewers with Expert Education.

Webinar Metrics 113

Webinar Metrics B2B Marketing Practices B2B 113

Only B2B

NOVEMBER 23, 2021

They are well-aware of their requirements and join your email list with a clear goal in mind, such as gaining access to fenced information such as white papers, ebooks, and high-level publications. Leads: Subscribers who are starting to heat up to your business are known as leads.

Marketing Qualified Leads 118

Marketing Qualified Leads Lead Ranking Top of Funnel Sales Qualified Leads 118

Webbiquity

OCTOBER 6, 2015

For more on this topic, download the Web Marketing KPIs white paper. And be sure to follow CMO Dave on his 2015 Measurement Odyssey on YouTube ! But CMOs do need to focus on the most revealing, future-looking KPIs in order to make the optimal decisions for their specific circumstances.

Marketing Budget 100

Marketing Budget Allocation Cost Per Click Media 100

Markempa

AUGUST 19, 2021

As you build your lead generation program, your experts may be interested in codeveloping white papers, special research reports, articles, and even events with you. The “about the author” section will give them more exposure and position you as an expert because their credibility rubs off on you. A nod to The Digital Age.

Outreach 98

Outreach Ideal Customer Profiles Marketing & Strategy Marketing Strategy 98

Contently

SEPTEMBER 20, 2022

When the “She’s a 10 but…” meme began trending in June, for example, many brands like YouTube were eager to craft their own custom response that aligned with their brand and gave their followers a laugh: 2. Give credit where credit is due. How to take action if your content is stolen.

Ethics 121

Ethics Social Media Trends Copyright 121

Navigate the Channel

OCTOBER 5, 2022

Whether you’re using Instagram Live, Facebook Live, or YouTube, do a few livestream trial runs beforehand. You can also use the message as to segue way to offer access to a white paper or an invitation to an upcoming networking or digital event. Take some time to learn how livestream works in advance of the in-person event.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

The Point

JUNE 8, 2016

. • Google AdWords Customer Match – similar to the custom audience programs offered by the big social networks, Google also allows advertisers to upload a list of email addresses and then reach those precise contacts via ads on Search, Gmail or YouTube. through ads on display, video, mobile and social networks.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Account Based Marketing Leads 100

ClearVoice

SEPTEMBER 4, 2020

Content marketing statistics for YouTube. YouTube has two billion active users across the globe. More than 1 in 4 people globally use YouTube to discover and access news content. internet users between the ages of 18-44 say they use YouTube. Mobile devices account for more than 70 percent of YouTube watch time.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111