Navigate the Channel

DECEMBER 7, 2023

Users love watching live video, so you could engage them up to three times longer by producing a show on Facebook Live or YouTube. B2B companies are finding success on LinkedIn by using sponsored InMail to invite prospects to webinars, posting white papers on Dynamic Ads to reach high-level decision makers.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

BenchmarkONE

APRIL 28, 2020

Back in 2005, there was a single video uploaded on YouTube. This video was titled “Me at the zoo” and shot by Jawed Karim – co-founder of Youtube. Nowadays, YouTube is the second largest search platform after Google. “How do you rank YouTube videos on Google?”

Youtube 77

Youtube Lead Scoring Lead Ranking Video Marketing 77

EMagine B2B Blog

DECEMBER 10, 2014

If you are that novice user that is currently struggling with deciphering your data, we’ve developed a new White Paper that can help. And if you missed the Metrics Webinar when it was originally held, feel free to visit our YouTube Channel to view it in its entirety here.'

Marketing Analytics Tools 40

Marketing Analytics Tools Paper Analytics Google 40

Webbiquity

FEBRUARY 20, 2018

More than half of all YouTube views are on mobile devices. Creating your own company YouTube channel gives you another valuable channel for search. Advertising on YouTube videos can also be effective—but be very selective about which channels your ads appear in. There’s a lot of garbage on YouTube. WordStream ).

Mobile Marketing 237

Mobile Marketing Mobile Advertising Planning Stats 237

Contently

APRIL 5, 2022

Google Chrome, Gmail, YouTube, and Google Pixel are just four of dozens of ventures into which the giant has strayed—few of them unsuccessfully. Unsurprisingly, it chooses to communicate this via its own company YouTube, which racks up billions of millions of views. Its marketing reflects this. WINNER: Google. Entertainment.

Facebook 157

Facebook Google Paid Search Agency Content Marketing 157

ClearVoice

DECEMBER 18, 2023

You can tell a lot from a prospect’s purchase readiness by looking at the resources they access: webinars, white papers, newsletters, or landing pages. If they’re still in the discovery phase, get to know them better by tracking their content engagements and activities.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Marketing Insider Group

AUGUST 12, 2020

You might have one group of likely customers who are tween girls, love all things glitter, subscribe to your teen-and-tween-themed YouTube nail makeover videos, and like the latest boy bands. For instance, for our fictional nail polish company, the tween customers might start with short YouTube makeover videos. Don’t stop there.

Social Media 327

Social Media Top of Funnel Social Marketing Marketing & Strategy 327

Onalytica B2B

DECEMBER 8, 2016

Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. These influencers are then ranked by Reach, Resonance, Relevance and Reference.

Curation 192

Curation Ideal Customer Profiles Demographics Validation 192

SmartBug Media

JULY 17, 2020

Use Authoritative White Papers to Build Your Email List. Using white papers to generate leads is a tried-and-tested tactic that people have been using for years. The Drum, an award-winning media platform, devotes an entire section of its website to white papers. Credit: YouTube.

Generation 99

Generation Lead Scoring Lead Ranking Leads 99

The Marketing Blender

MAY 2, 2022

A B2B buyer will find long-form content more compelling, such as white papers, ebooks, webinars, case studies, and infographics. Executives and key decision-makers often use LinkedIn to share thought leadership and their company’s recent marketing content (white papers, ebooks, etc.).

Social Media 122

Social Media Advertising Agencies B2B Marketing Social Marketing 122

Content Standard

JANUARY 8, 2021

Use Blog Content as the Foundation for Premium, Gated Content In the same way that it’s possible to use eBooks, white papers, and webinars as source material to generate related blog post content, you can also use successful blog content as a launching point for premium offerings.

Top of Funnel 125

Top of Funnel ROI Webinar Metrics Marketing Budget 125

Webbiquity

SEPTEMBER 19, 2017

Tweets and YouTube videos may be the “bookends” of social content strategy. YouTube videos, in contrast, take far more effort to produce and terrible at directly driving website traffic, but can be highly effective at engaging your audience with your content in a channel other than your website.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

SmartBug Media

MAY 8, 2023

Whether you create videos for social media or upload natively to YouTube, video should be a top strategy to incorporate into your content marketing plan. Think about guest blogging opportunities or collaborating on an exclusive piece of gated content such as a white paper, case study , or webinar.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

ClearVoice

NOVEMBER 18, 2022

You can also repurpose each webinar into a series of blog posts, Medium posts, podcast episodes, YouTube videos, or shorter video snippets for social media. White papers. White papers are a staple of B2B content marketing strategy. You can broadcast them live and then offer them as a download to be watched later.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Demand Webinar Metrics 59

ANNUITAS

APRIL 19, 2022

B2B brands are becoming more and more prevalent in traditionally B2C or peer-to-peer channels like podcasts and YouTube. Nurture channels should serve medium friction, middle-of-funnel content like white papers and case studies. The lines have become blurrier than you might have originally imagined.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

Biznology

MARCH 1, 2019

It’s not that they’re uninterested or negligent — they may spend more time doing research, but they’re less likely to read your white paper or visit your website. For technology-related videos, YouTube rules. So video can can help with trust issues, too, since Google search results tend to favor YouTube video.

Video Marketing 112

Video Marketing Youtube Vendors Stats 112

Martech

APRIL 2, 2024

You can create several different pieces of content from even one YouTube review or product demonstration. When interested users land there, they should be greeted by plenty of information, including blogs, reviews, white papers and more. Post those shorter videos on TikTok, Instagram, Facebook and X to maximize reach.

B2B Marketing 116

B2B Marketing B2B Planning B2B Thought Leadership 116

ClearVoice

SEPTEMBER 7, 2022

For lead generation, marketers can leverage full video tutorials on YouTube, short-form explainer videos on TikTok, in-line product videos on landing pages, and more. White papers. Similar to industry reports and survey results, white papers also offer original research data that can magnetize new leads.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Marketing Qualified Leads 52

ClearVoice

MARCH 15, 2024

YouTube, Facebook, Pinterest, X or LinkedIn pages. If they read Medium or tune in to what the latest influencer has to say on YouTube, focus on those platforms. By the same token, YouTube runs videos, not white papers. As the title suggests, you “own” those platforms and what’s on them. Also owned?

Distribution 52

Distribution Advertising Channels Content Youtube 52

nDash

OCTOBER 21, 2020

During this process, you need to review all the content you have available—blogs, podcasts, videos, webinars, eBooks, white papers, downloadable, etc. In fact, there will be some blogs, videos, white papers, and eBooks that won’t be worth your time and effort. The first step to content repurposing is to get organized.

Marketing Budget Creation 98

Marketing Budget Creation Content Webinar Metrics Marketing Budget 98

Webbiquity

SEPTEMBER 19, 2023

Selecting Your Ad Format Single image ads are the most commonly used format, but video ads also work well for promoting blog posts, ebooks, and white papers. LinkedIn Video Ad Best Practices You’ll need the actual video file to upload; you can’t use links from YouTube, Wistia, Vimeo, or other video sites.

Linkedin 282

Linkedin Advertisements Advertising Practices 282

Content Standard

MARCH 19, 2021

Crosslink to or embed video within other related content on your site, and post your videos to YouTube, Vimeo, and other video content hubs to broaden their exposure. Otherwise, share the results freely and use them to drive the audience toward related content like white papers and webinars.

Effectiveness 106

Effectiveness Advertising Agencies Thought Leadership Content 106

Biznology

AUGUST 2, 2019

Don’t just upload your video to YouTube and wait for viewers to show up. Include links to relevant segments in your blogs and white papers. Here are 10 Reasons Why You Should Never Host Your Own Videos. Think about re-use. Share excerpts in social media. Chop it up into answers to “frequently asked questions.”

Screencast 116

Screencast Video Marketing Practices Best Practices 116

ClearVoice

MARCH 16, 2022

” Likewise, Gupta shared how the development of bite-sized content — rather than long white papers — has permeated the B2B world just as it has B2C efforts. Similar Logitech initiatives have moved to other brand social channels, as well — including Instagram and YouTube.

Trends 98

Trends Campaigns Banner Ads Copyright 98

Content Standard

SEPTEMBER 28, 2023

These appear in YouTube playlists , on the Red Bull website , and on Red Bull TV. I once took a white paper and created 26 additional pieces of content. And Red Bull truly makes the most out of its involvement in these athletic events. I might watch all four hours of footage, but that could take time to get around to.

Brand Identity 108

Brand Identity Branding Examples Multi-Channel 108

Anyword

DECEMBER 1, 2021

Content writing is the practice of creating the texts for blogs, white papers, e-books, and other kinds of information-oriented marketing efforts. In comparison, content writing seeks to convince you that the brand behind the blog or white paper is trustworthy, so you should buy from it the next time you need their product.

Copywriting 98

Copywriting Marketing AI Paid Search Agency AIDA 98

Launch Marketing

MAY 24, 2023

eBooks, white papers, guides and videos are ideal at this stage. While Twitter and Facebook serve as reliable options, Instagram and YouTube, though less commonly utilized for B2B purposes, can still be effective if your target audience actively engages with them.

B2B Marketing 118

B2B Marketing Marketing & Strategy Marketing Strategy B2B 118

ViewPoint

JULY 26, 2018

E-books and white papers. A new white paper is also in the works. The statements and quotes are significant enough, and in many cases backed by percentages of improvement, that it’s worth considering them for the white paper also. Nurture material. and the audio.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

Biznology

JUNE 29, 2018

Well, there’s often a great deal of creativity packed in blog articles, white papers, research reports and the like — traditional mid- and late-funnel content. After all, not everyone needs to read the complete article or white paper to be inspired by its best ideas. What can inspire with creativity?

Top of Funnel 184

Top of Funnel Video Marketing Differentiation Case Studies 184

Marketing Insider Group

JANUARY 27, 2020

Keep informed about new posts, as well as exclusive offers, such as e-books or white papers, that you offer only to subscribers. However, the numbers show that some of your videos on DIY how-tos you’ve posted on Pinterest and YouTube have gained a wide female audience. We tricked you! But don’t despair.

Startups 338

Startups Marketing & Strategy Marketing Strategy Content Marketing 338

NuSpark Consulting

OCTOBER 27, 2013

Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. A multi-media strategy works best.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

SmartBug Media

NOVEMBER 18, 2022

This landing page houses your gated content, such as a guide or white paper. White Paper A white paper is a must-have in your content marketing library and serves as a tangible takeaway on a website, usually in the form of a PDF guide. If your brand isn’t on YouTube yet, get on it.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Porch Group Media

MAY 27, 2021

This is followed by YouTube and WhatsApp, each at 2 billion users. While Facebook may have the largest numbers of users, YouTube by far has the most number of visits. For example, 85% of TikTok users aged 16 to 64 use Facebook, and almost 95% of Instagram users in the same age group also use YouTube. billion users.

Social Media 80

Social Media Social Marketing Webinar Metrics Optimization 80

Content Standard

APRIL 28, 2020

Compared to white papers and case studies, documentaries let you share information with a more human touch, while still keeping your brand in focus. This video tells the story of how William Painter, a sunglasses startup based in San Diego, uses YouTube Ads to grow their sales and reach.

Video Marketing 139

Video Marketing B2B Marketing Conversion Advertising Agencies 139

Webbiquity

MARCH 31, 2022

Make sure that your brand has a presence on social media platforms like Facebook, Twitter, Instagram, and YouTube as well as video sharing sites so businesses can find you when they conduct voice searches through those channels, too. Therefore, include long-tail keywords—keywords that contain three or more words—along with shorter ones.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Stevens & Tate

MARCH 1, 2024

Blogs, articles, and white papers that address your audience’s challenges and questions not only attract traffic but also establish your brand as a thought leader in your industry. Share your videos on your website, social media channels, and YouTube to reach a wider audience.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

Onalytica B2B

SEPTEMBER 20, 2017

While every brand is different, B2C brands tend to gravitate towards more image-centric social media platforms such as Instagram, as well as Blogs, Facebook YouTube and Twitter, whereas B2B brands favour Twitter, Blogs and LinkedIn. “Often marketers just look to where their audience’s attention is. DOWNLOAD NOW!

Planning 207

Planning Marketing Automation Services Marketing Management Youtube 207