Webbiquity

AUGUST 1, 2019

At the top of the funnel, offer a white paper, ebook, checklist, or a free industry guide. Robert Jordan, a seasoned marketing professional with over 10 years of experience, currently working as Media Relations Manager at InfoClutch Inc. At mid-funnel, invite prospects to register for a webinar or a free trial.

Marketing Automation Services 201

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 201

Webbiquity

MARCH 17, 2017

It does much of the work for the marketer. It occurs as people sign up or exchange their contact information for any asset of value: an informative newsletter subscription, webinar registration, contest entry, white paper or eBook download—the possibilities are almost endless. Getting people involved is lead generation.

Top of Funnel 243

Top of Funnel Paid Search Agency Digital Marketing Funnels Landing Pages 243

Webbiquity

DECEMBER 4, 2018

More than 75 percent of prospects feel the sales professionals who contact them lack knowledge of their specific business, role and responsibilities at work, or even the issues they’re trying to resolve, according to research from Forrester. The majority of reps struggle with this. Nurture Your Sales Team like Customers.

Sales Management 218

Sales Management Top of Funnel B2B Sales Tactics 218

Webbiquity

AUGUST 22, 2017

Use photos of your employees and customers, to show the people behind your company: who they are, what they do, how people like working at your company, and how your business helps customers. Build your own online platform. Producing videos you share on YouTube as well your website.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Webbiquity

NOVEMBER 17, 2015

” But I probably should answer that question, and this is particularly good time to do so, as a small agency I do a fair amount of work with recently lost a sizable client–not unhappy by any means, we just helped make them so successful they were acquired by a larger industry player. Not a place for me to “sell.”

SEM 100

SEM Advertising Agencies Paid Search Agency Inbound Marketing 100

Webbiquity

FEBRUARY 2, 2011

E-newsletters, blogs and white papers are among the most popular types of content. Rob Garner recommends eight tactics for optimizing content marketing results, starting with in-depth keyword and market research and working through strategic planning, metrics and resource allocation.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Webbiquity

APRIL 21, 2020

Webbiquity: What inspired you to work on a solution to this particular problem? TD: While there are a few locations where construction has stopped, we are finding most construction has continued while office personal work remote. Start with smaller, more obscure events and work your way up. The Inspiration.

Enterprise Management 170

Enterprise Management Work Management Marketing Management Budget Programs 170

Webbiquity

MAY 20, 2010

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? 25 Free Social Media Marketing & SEO Ebooks, White Papers + Other Downloads by SEOptimise. ** 5 Stars. What exactly is “Web 3.0?&# Need Content? Post this on Diigo.

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Webbiquity

FEBRUARY 8, 2011

Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work. You can get the whole story in B2B Blogging Trends in 2011 , a free (and no registration required) white paper from Aggregage (the software that powers the BMZ site).

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Webbiquity

JANUARY 7, 2013

Consultants at b2b marketing and PR agency KC Associates have been doing WPO work for clients for nearly three years now. Just this last fall, I shared information in a blog post about these WPO metrics and KCA published a white paper on the topic as well.

Optimization 100

Optimization Tools PR Paid Search Agency 100

Webbiquity

MARCH 13, 2019

They’re a leader in their field and they have a good number of recruiters working for them. It works the other way too. So, hopefully by now, you’re convinced that SEO, SMM and blogging can and should work in concert to generate leads for your B2B company. This is a very successful company.

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

Webbiquity

JUNE 24, 2013

registering for a webinar, downloading a white paper, or subscribing to your newsletter). Similarly, on metrics for Ebooks and white papers, the authors cite number of downloads as a key metric—which it certainly is—but I’d add sources of traffic leading to these downloads as another vital piece of data to track.

Rules 100

Rules Content Paid Search Agency Lead Scoring 100

Webbiquity

MARCH 25, 2014

documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. Poorly crafted or overtly promotional white papers can actually have the opposite effect.

Paper 100

Paper Marketing Automation Services Practices Paid Search Agency 100

Webbiquity

FEBRUARY 7, 2010

Those that are big ticket, involve multiple decision makers, and are strategic (B2B) or infrequently purchased (B2C) generally see somewhat lower conversion rates from SEM campaigns, but can still be valuable for lead generation, using an incentive for response such as a thought leadership white paper or research report.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

Webbiquity

APRIL 11, 2012

a white paper can be re-used as a presentation, a couple of blog posts and a bylined article) and spread the workload among several internal subject matter experts, so one writer becomes overwhelmed. The more relevant your content is to the concerns of your prospective buyers, the more likely it is to be read and shared. Experiment.

Social Media 100

Social Media Media Work Management Marketing Management 100

Webbiquity

DECEMBER 26, 2012

But as the world has shifted from marketing brochures and printed trade publications to everything online, the connections between PR and marketing have become more apparent; that white paper may be a lead generation asset, but it can also be used to pitch a bylined article. ” Best Practices In B2B PR by Fast Company.

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

Webbiquity

MAY 23, 2011

White paper downloads. Published success stories may well remain rare, at least for now, however, as companies remain reluctant to tip off competitors about what’s working. Common success metrics reported from B2B social media efforts include increases in: • Website traffic. Blog visits and subscribers. Twitter followers.

Social Media 100

Social Media Media Case Study Case Studies 100

Webbiquity

MARCH 8, 2016

Ebooks and white papers are least favored (at 3% each). Traditional digital content mediums still work best for reaching global business leaders. The two most popular types of brand content for consumers/buyers are images (22%) and video (15%). SocialTimes ). Just 10% of these marketers use podcasting. Social Media Examiner ).

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Webbiquity

FEBRUARY 16, 2016

Although nearly two-thirds of B2B marketers say they plan to spend more money on programmatic advertising in 2016, 44% admit they either don’t know how it works or have only a small amount of knowledge about it. 44% of B2B marketers say they don’t understand, or have a small amount of knowledge, about how programmatic works.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Webbiquity

AUGUST 18, 2010

But rather than turning in for the day, you work on a proposal for a while, then finish up by checking your email one last time. No matter how compelling the value proposition for the product or service, it involves change, more work, and more time out of an already overburdened schedule.

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Webbiquity

JUNE 17, 2010

Sweet new white paper to go along with it as well. But it don’t work that way. “Nice work,&# she said. I’ll talk nice to the analytical data set and buy it a few drinks, but if that don’t work, I’ll take it out back and knock it around until it gives up the answers. Not in the city.

SEM 100

SEM Adwords CTR Search Engine Marketing 100

Webbiquity

DECEMBER 11, 2013

Noting that “The old adage — build it and they will come — doesn’t work for content marketing,” Laurie Sullivan reports on Forrester Research guidance on building a content distribution strategy to overcome the glut on content online. Failing Distribution Strategies Smother Great Content by MediaPost.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Webbiquity

JANUARY 4, 2010

Contains some off-color language and sexual references, so be careful watching this at work, but it’s very funny. Some of the images and language are a tad risqué, so be careful with this one at work. The Peanuts gang strives dysfunctionally to design an agency holiday greeting card in this clever and outrageous spoof.

Creativity 100

Creativity Paid Search Agency Web 2.0 Best Practices 100

Webbiquity

JANUARY 25, 2010

Outbound marketing can work, as it has in the past for big companies like McDonalds and P&G, but it’s very expensive (and intrusive). For those new to social media, Rick recommended staring by signing up on Facebook, Twitter and LinkedIn, then working these online venues like a “cocktail party.&#

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. What should we do differently if he chooses path B?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Webbiquity

NOVEMBER 5, 2019

Include a section for white papers, case studies, and videos. When working with low-volume keywords, it helps to group multiple relevant keywords into the same piece of content. White papers. Blog posts and white papers are two of the most used formats. Implement the Latest SEO Techniques.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Webbiquity

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. The report notes that “the question of whether social media works has dropped off the charts completely.&#

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Webbiquity

FEBRUARY 14, 2010

He shows up on the first page alright, but several of the links are to dot-com-meltdown era news articles about a company he worked with that had some of the typical problems of tech companies at the time (collapsing stock price, low on cash, disgruntled shareholders etc.). Another executive acquaintance has things a bit worse.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Webbiquity

MARCH 17, 2023

Work to become a trustworthy thought leader on social media. Here are some handy resources you may offer for free: E-books Webinar recordings Guides Self-assessments White papers Free tools Playbooks Ready-made templates Consider the newest consumer trends when choosing the type of resources and the channel to approach your sales prospects.

Tactics 306

Tactics Sales Qualified Leads Generation Lead Scoring 306

Webbiquity

AUGUST 12, 2021

It’s estimated that as many as 70% of online businesses fail simply because they didn’t conduct the necessary testing and work to boost their UX design. You need a killer marketing video for this to work, so focus on creating something unique and of high quality. High contrast, white space, and clear type all make reading easier.

Conversion Rate 302

Conversion Rate Design Conversion Marketing Websites 302

Webbiquity

SEPTEMBER 19, 2023

Among the most commonly used marketing objectives are: Website visits (for news announcements and blog posts) Lead generation Website conversions LinkedIn Lead Gen forms work well for eBook downloads. However, that means your ad has to do all of the work of converting. If your goal is brand awareness (e.g,

Linkedin 280

Linkedin Advertisements Advertising Practices 280

Webbiquity

SEPTEMBER 25, 2018

Whatever types of content you’re producing—white papers, ebooks, infographics, videos, research reports—all of these can be featured in or promoted through a blog post. ” Downloading a white paper or ebook, for example, is a modest request; these offers tend to pretty well in search marketing.

Work Management 251

Work Management B2B Marketing Marketing Management B2B Thought Leadership 251

Webbiquity

JANUARY 2, 2013

Ever feel frustrated and less productive than you’d like to be at work, even though you’re working hard and putting in a ton of hours? 28% of the average work day is spent on interruptions and recovery time. • 45% of workers believe they are expected to work on too many things at once. • Visual.ly ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

OCTOBER 6, 2020

Guidance on what works in SEO today —not five years ago. Work with partners (e.g., SEO success requires effort and working on the right things. not a three-year old white paper)? And tips about which old, dodgy, or just plain ineffective tactics are best avoided. Do guest posting—the right way. SEO is not a silo.

SEO 207

SEO Webcast Budget Programs High Quality Lead 207

Webbiquity

SEPTEMBER 4, 2012

“The lack of conversion opportunities is the single biggest mistake that we see when speaking with B2B marketers working to leverage social media.” “The only way to get more time back for new marketing strategies, such as social media, is to stop strategies and tactics that don’t work.

Social Media 100

Social Media Media B2B Lead Scoring 100

Webbiquity

APRIL 30, 2019

Here are three ways to achieve that without simply doing more work: Design posts to be “evergreen,” to always offer the latest how-to advice on topics of ongoing interest. Create blog posts based on other content you’ve already invested in producing, such as white papers, ebooks, infographics, and videos.

Business Blogging 242

Business Blogging Enterprise Management Work Management Marketing Management 242

Webbiquity

FEBRUARY 20, 2018

And 48% say if they arrive on a site that doesn’t work well on their mobile device, they will take it as “an indication of the business simply not caring.” calculators) that work well even on small screens. Search is as important for mobile as for the desktop—but searcher behavior is different. GO-Globe ).

Mobile Marketing 237

Mobile Marketing Mobile Advertising Planning Stats 237