WriteSpark

OCTOBER 5, 2011

Because white papers have such high levels of proven marketing value, it's tempting to consider every potential topic about a product to be worthy of a white paper. even best presented in a white paper format. How do you choose which topics should be covered in a technical white paper?

Paper 120

Paper Analysis ROI Course 120

WriteSpark

OCTOBER 5, 2011

Because white papers have such high levels of proven marketing value, it's tempting to consider every potential topic about a product to be worthy of a white paper. even best presented in a white paper format. How do you choose which topics should be covered in a technical white paper?

Paper 120

Paper Analysis ROI Course 120

Webbiquity

MARCH 1, 2022

IT purchasing budgets weren’t cut (generally) but were shifted different priorities, accommodating remote work and accelerating digital transformation initiatives. In terms of content distribution, long-form content like presentation, guides, and white papers saw the biggest gains last year. Longer content rules.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

The Point

JULY 18, 2011

Dollar for dollar, white papers continue to be some of the most effective offers for most high-technology marketers. Prospects are usually more likely to download or otherwise register for a white paper vs. a Webinar, free trial, etc. Benefits/Applications/ROI (including case studies, if possible).

Paper 100

Paper Lead Generation Sample Lead Ranking 100

NuSpark Consulting

DECEMBER 9, 2012

Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . . Now what? How do you promote it? Newsletter.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

The Point

SEPTEMBER 11, 2017

What we see is actually an image of the offer, but rather than use some boring white paper cover, Salesforce created a desktop vignette that represents various elements of the “guide” being consumed – on a tablet, a clipboard, and a smartphone (the video at upper right). Click To Tweet.

Paid Search Agency 187

Paid Search Agency Linkedin Demand Generation Agencies Ads 187

Ambal's Amusings

SEPTEMBER 9, 2010

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" He is also the author of the White Paper Pundit blog. " Read on to get their insights.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker?

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Ambal's Amusings

DECEMBER 8, 2009

What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Crafting White Paper 2.0 Tell us about The White Paper Company.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

SnapApp

JULY 28, 2015

Say you’ve created an amazing white paper that’s jam-packed with important information for your audience. Maybe it’s time to make your white paper interactive. At a basic level, an interactive white paper is a dialogue , whereas static long-form content is a monologue. What Is an Interactive White Paper?

Paper 48

Paper Interactive Marketing B2B Marketing Peer-to-peer 48

SnapApp

AUGUST 11, 2015

So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. Podcasts can be powerful lead generators that bring in new customers and build brand awareness much in the same way a traditional white paper would. Double whammy!

Paper 54

Paper B2B Marketing Planning Screencast 54

Customer Experience Matrix

JULY 9, 2009

Summary: a new white paper says business analysts gather data with little help from IT. Analytical software vendor Lyzasoft has just published a white paper by data warehouse guru Dr. Barry Devlin on how business analysts and IT can work together. Most of their work day (apart from meetings, etc.)

Paper 120

Paper Business Analysis Software 120

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. Jonathan Kantor.

Paper 100

Paper Enterprise Management Work Management SME 100

Walker Sands

JUNE 13, 2022

Our demand gen experts continue to leverage their digital expertise to craft bottom-line-boosting marketing programs for our clients, which is why we’re honored to receive a 2022 Silver B2 Award for our paid and SEO work for Sendbird. Here’s a recap of the work recognized by the B2 Awards.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation SEM Advertising Agencies 98

Onalytica B2B

MAY 3, 2018

A common topic on people’s minds when starting out an influencer program is around the optimal number of influencers that they should be working with in order to achieve results. Specific questions around this that we get a lot from our clients are: ‘ how many influencers should we be working with?’ Your investment.

Work Management 242

Work Management Budget Programs Enterprise Management Marketing Budget 242

The ROI Guy

NOVEMBER 4, 2013

Solution Alinean worked with Akamai to develop the KONA Security Solutions interactive white paper, determining the prospects top priority issues with security, and then recommending specific thought leadership insights, solution overview, value messaging and justification for each priority. Click here to see the tool in action.

Paper 40

Paper Thought Leadership Deliverability Lead Scoring 40

KoMarketing Associates

AUGUST 31, 2022

That can include purchases, of course, but also white paper downloads, filling out a form, or reading a specific number of pages. . In GA4, a conversion is a specific type of event you’ve assigned a value to, such as a purchase or a white paper download. How GA4 defines a conversion.

Marketing Analytics Tools 245

Marketing Analytics Tools Conversion B2B Marketing B2B 245

The Point

JUNE 27, 2018

Here’s what works: 1. 4 Simple Reasons for Why this Webinar Invitation Works via @spearmktg. For more tips on how to increase Webinar registrations, download our free white paper: “ Top 10 Tips for Webinar Invitation Success. ”. Visually, it doesn’t jump off the page, and copy-wise, it’s not perfect. Sell the Event.

Webinar Metrics 159

Webinar Metrics Emarketing Paper Tips 159

Content Standard

FEBRUARY 11, 2015

A new report suggests that while email maintains several critical features that drive its value, white papers prove two times more effective at driving audience conversions. White paper content is one of three forms of information that more than half of B2B buyers examine when researching a purchase. billion in sales.

Paper 40

Paper Conversion Tools B2B 40

Marketing Insider Group

JULY 11, 2023

This could include: Templates Webinars Videos eBooks White papers Image Source: Digital Marketers World But here’s the catch: your customers don’t necessarily need to pay with money. Leverage a paid research report, white paper, or an eBook to collect on your customers’ relationship currency. Hungry for more?

Ad Exchange 242

Ad Exchange High Quality Lead Landing Pages Content 242

Martech

MARCH 2, 2022

As society has struggled to cope with the COVID pandemic, the past year has brought great change to the way people around the world live and work. For several reasons, these shifts have impacted marketers especially dramatically, heightening the need for marketing work management tools that help them navigate more complex workflows.

Work Management 107

Work Management Digital Asset Management Marketing Management Organization 107

NetLine

AUGUST 9, 2022

Over the past few months, we’ve had the privilege to share our work through a few different outlets, including the world’s top blog for content marketing. . That of White Papers. Decision-makers were nearly 5 times more likely to request eBooks than formal white papers. NetLine’s Summer 2022 Content Round-Up.

Stats 52

Stats Paper Purchase Intent B2B Marketing 52

The Point

MAY 16, 2019

For a more detailed view of what makes for a great Webinar invitation, download our white paper: “ Top 10 Tips for Webinar Invitation Success.” ” The post Why this Webinar Invitation Works appeared first on The Point.

Webinar Metrics 100

Webinar Metrics Creativity Paid Search Agency B2B Sales 100

Only B2B

APRIL 3, 2024

But how does it work? It analyzes diverse online behaviors, including content downloads, registrations for white papers, visits to solution-related webpages, and even interactions with competitor content. According to a McKinsey report: 66% of people expect personalized messaging tailored to their needs. billion (Polaris).

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

KoMarketing Associates

SEPTEMBER 13, 2018

Require an email address or contact information for big pieces of content, like ebooks and white papers. A/B test form fields to figure out what works best for your forms. Ebooks & White Papers. White Papers. White papers are researched-based, more formal, and have a more niche focus.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

Biznology

OCTOBER 9, 2019

With the recent passing of Assembly Bill 5 , which will take effect January 1, 2020, Californians will soon be considered employees of a business unless an employer can show an individual’s work meets a detailed set of criteria established last year by a California Supreme Court ruling. So where does this leave our gig workers?

Paper 116

Paper Rules Automation Twitter 116

Marketing Insider Group

FEBRUARY 3, 2021

But they often surprisingly not judged on how well the overall content marketing program works. Agency writers already face that need every day of their working lives. They know what kinds of messaging can work and what cannot work. Likely, you’ll find online reviews, as well as an extensive portfolio of their work.

Marketing Agencies 2 275

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 275

Content Marketing Institute

FEBRUARY 14, 2023

Does your business have a good handle on what you mean by an e-book, white paper, video, etc.? If not, your content strategy likely won’t work. What about a common understanding of thought leadership, advertising, and sales content? Continue reading →

Thought Leadership 117

Thought Leadership Paper Content Advertisements 117

BOP Design

JANUARY 4, 2022

Now, as marketers, we understand that sales and revenue generation are the ultimate objective for the B2B brands we work with. Sponsored White Papers Without Substance. You see a white paper that is marketed to offer you X Y Z information, so you trade your contact information for access to the white paper.

Tactics 105

Tactics B2B Thought Leadership Content Marketing Webinar Metrics 105

Act-On

FEBRUARY 16, 2024

The second is figuring out how to make those lead nurturing campaigns work harder. She looked at the current program metrics to determine which messaging worked and which didn’t. As you work to nurture leads, consider asking for input about your products or services. If so, that’s a great first step. Not bad, right?

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Zoominfo

MARCH 10, 2021

Certainly COVID-19 has presented new challenges that a CRM can solve, such as filling in gaps when face-to-face work meetings aren’t occurring as much with many sales teams working from home. “By An interesting question arises as to whether 42,000 CRM implementations are truly necessary each year.

Work Management 246

Work Management Analysis Marketing Management Cost 246

The ROI Guy

NOVEMBER 29, 2011

Alinean worked with Iron Mountain subject matter experts to create the Cost Savings Advisor Interactive White Paper. A few questions answered by the prospect produces a completely relevant, personalized and compelling 6-page white paper. You can try the Interactive White Paper for yourself by clicking here.

Paper 40

Paper Cost Sales Cycle Sales Qualified Leads 40

Marketing Insider Group

SEPTEMBER 15, 2020

By the late Spring, the one professional audience that had the most voracious appetite for content related to the virus and working from home was the Legal field. For the Legal audience, however, White Papers were the most consumed content type, with eBooks not even making the list. White Papers offer that in spades.

Work Management 222

Work Management Content Marketing Management Paper 222

The Point

FEBRUARY 28, 2020

Is it immediately obvious to the reader what that offer is: a Webinar, a white paper, an ebook? Is every ounce of copy driving action and otherwise selling the value of the information in the Webinar, white paper, etc.? Does the email still work when you remove a paragraph or two? If so, do it.

B2B 243

B2B Landing Pages Webinar Metrics Paper 243

Martech

DECEMBER 7, 2021

Once you have determined that marketing work management software makes sense for your business and have spent time researching individual vendors, it’s time to schedule demos with your selected vendors. Marketing work management: A snapshot. Work environments have changed drastically due to the COVID-19 pandemic.

Work Management 98

Work Management Enterprise Management Digital Asset Management Marketing Management 98

Martech

AUGUST 3, 2023

You have: Company emails Personal emails Emails you acquired with a paid transaction Emails somebody gave you to get a free white paper Emails from append services They don’t all have the same value. Given in exchange for a free white paper. The quality, and therefore the value, of each email varies dramatically.

Lead Scoring 94

Lead Scoring Lead Ranking Deliverability Ad Exchange 94