Biznology

FEBRUARY 29, 2012

You can set up a listening post using tools like Radian6, or simply set up an RSS feed from sources like blogs, Twitter, LinkedIn, Focus, Quora, YouTube and Wikipedia, so you can keep current with what’s being said in your field. You’ll be publishing white papers, research reports and case studies, and tweeting about them.

B to B 80

B to B Social Media Media Thought Leadership 80

Biznology

DECEMBER 26, 2012

Photo credit: Wikipedia. And if you want some tips on how to keep your B2B data clean, have a look at my white paper, “Our Data is a Mess! It’s that time of the year when observers can’t resist making predictions about developments on the horizon. So enough about big data. The focus in 2013 will be clean data.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Chris Koch

JANUARY 29, 2010

Image via Wikipedia. The price is the forms we make people fill out to download white papers or sign up for events. The price is the forms we make people fill out to download white papers or sign up for events. If you download two white papers a week for a month, you should expect a call from a salesperson.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

JANUARY 29, 2010

Image via Wikipedia. The price is the forms we make people fill out to download white papers or sign up for events. The price is the forms we make people fill out to download white papers or sign up for events. If you download two white papers a week for a month, you should expect a call from a salesperson.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

This would include eBooks, Research, White papers, etc. Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. For Awareness I like to use broadly appealing content that can be shareable (the new KISS as I like to call it – Keep it Shareable Stupid).

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

This would include eBooks, Research, White papers, etc. Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. For Awareness I like to use broadly appealing content that can be shareable (the new KISS as I like to call it – Keep it Shareable Stupid).

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Biznology

MAY 10, 2012

Photo credit: Wikipedia. Instead cite a mix of industry data and other research to support your own thoughts, which can take the form of case studies and white papers, among other things. ” So let’s start off talking about what kind of content you can and should be generating. So don’t even try. And … Action!

Content Marketing 80

Content Marketing Viral Marketing Content Wikipedia 80

Biznology

JUNE 6, 2012

Photo credit: Wikipedia. No one goes looking for white papers. They will choose a white paper within that topic area if it suits the information task they are trying to accomplish. Last time I wrote about cleaning house and freeing up Google’s index for your best content. They look for content about topics.

De-duplication 80

De-duplication Optimization Work Management Marketing Management 80

Hubspot

JANUARY 1, 2015

If you come across an interesting data set on Wikipedia or in a magazine article, track down the original data. friends don’t let friends cite Wikipedia. Other top-tier data sources can include industry white papers or academic publications. Academic Studies/White Papers. Financial Data.

Wikipedia 28

Wikipedia Paid Search Agency Case Studies Paper 28

Exo B2B

MAY 16, 2018

As professionals or companies engaged in a Business-to-Business (B2B) marketing process, there is something we should ask ourselves when we publish a blog post, a case study, or a white paper. How do we make sure that what we publish doesn’t just look authentic but, actually is?

B2B Marketing 40

B2B Marketing Content Marketing Advertising Agencies Paid Search Agency 40

Chris Koch

FEBRUARY 24, 2010

Image via Wikipedia. The only way we can do that is by providing a range of different content—thought leadership, news, education, training, support—in a range of different channels—events, white papers, communities, private meetings—at all phases of the buying cycle. I resisted treating it as a standalone in the survey.

Social Media 100

Social Media Marketing Strategy Marketing & Strategy B2B Thought Leadership 100

Industrial Marketing Today

APRIL 26, 2010

Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.” This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Biznology

JULY 13, 2012

Photo credit: Wikipedia. Scared off by that blank white page you’re supposed to fill with content again and again and again? It can be a somewhat longer white paper. Don’t be. – techniques. Creation original content still doesn’t bring us to that grand opus.

Generation 80

Generation Content Marketing Aggregators Content 80

Biznology

JULY 5, 2012

Photo credit: Wikipedia. Ziff Davis and TechTarget are leaders in the tech industry world, using “content syndication,” distributing marketers’ white papers and research reports, and charging by response. Every time you turn around, a new “performance marketing” opportunity turns up for B-to-B marketers. What a treasure trove!

B to B 80

B to B Marketing Prospects Advertising Agencies Work Management 80

Biznology

MAY 11, 2012

Photo credit: Wikipedia. And these are just 3 of literally hundreds of completely useless posts, articles, white papers, research and more that steal your precious time from your work, your family and your play. Every week there are diversions that are similar in nature to these three. Don’t feed this pig.

Paid Search Agency 80

Paid Search Agency SMB Internet Marketing Wikipedia 80

Biznology

SEPTEMBER 17, 2012

Photo credit: Wikipedia. Or download a video, or eBook or White Paper? The GPS for a website and any brand’s online effort is Google Analytics. If you have a website and don’t regularly review analytics, it’s the same as getting into a car to drive someplace without knowing where you’re going.

Marketing Analytics Tools 80

Marketing Analytics Tools Analytics Google Planning 80

Chris Koch

JULY 16, 2010

Image via Wikipedia. Through our events, white papers, videos, whatever, we must prepare our audience to experience that waking dream. Coppola was just leading me by the hand through his vision of the Godfather (and I’m really grateful that he did, don’t get me wrong).

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Peer-to-peer Wikipedia 100

Ambal's Amusings

MARCH 18, 2010

For a B2B company, if 1,000 people download your eBook, white paper or video, does it matter if you can’t link that activity back to revenues? Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. The best example I’ve seen documented recently is from Junta42.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. Sponsored White Papers, Webcasts, and Downloads. Sponsored White Papers, Webcasts, and Downloads. White Paper: Why you should choose IBM BladeCenter S over HP c3000 IBM. White Papers and Webcasts. White Papers & Webcasts. in Downloads. in Reviews.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

Industrial Marketing Today

JULY 14, 2010

I searched Wikipedia for information but couldn’t find an exact definition. FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Curation 60

Curation RSS Content Marketing Web 2.0 60

Biznology

AUGUST 18, 2010

Image via Wikipedia. Is it a white paper? by Frank Reed. In my last post, I gave an overview of this series about creating content with intent. As with anything else in business and life in general, we can have a million different tools at our disposal, but if they are not applied correctly then they are not as effective.

Education 80

Education Intent Content Wikipedia 80

Webbiquity

JANUARY 4, 2010

Brian Clark uses a series of one-liners from the inimitable comedian Steven Wright to illustrate his thesis that copy matters when writing blog posts, white papers, web copy or anything else you hope will be read and acted upon. The Steven Wright Guide to Content Marketing by Copyblogger. You never correct yourself. He doesn’t, either.&#

Creativity 100

Creativity Paid Search Agency Web 2.0 Best Practices 100

Buzz Marketing for Technology

JUNE 27, 2008

FAST White Paper. FAST recently released a white paper on the business and technology of recommendations. Entitled "Enhancing Content Discovery Through Recommendations Solutions", the white paper is free for those who register. Find out more and download the paper today. Trusted Space. Twittergram.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Convince & Convert

MARCH 4, 2016

Go through your old blog posts , presentations, and white papers. Evidence from peer-reviewed journals is always taken more seriously than evidence from a Wikipedia article. Tools such as Buzzsumo , Digg , and Reddit are also useful for sparking ideas for an infographic topic. Repurpose Old Content.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Adobe Experience Cloud Blog

APRIL 27, 2011

defined by Wikipedia as: “Customer relationship management… a broadly recognized, widely-implemented strategy for managing and nurturing a company’s interactions with clients and sales prospects”), cold calling — and lead generation have evolved in four important ways: 1. Thanks to Sales 2.0 Need help?

Cold Calling 48

Cold Calling Lead Generation Sales Qualified Leads Lead Ranking 48

Biznology

JULY 16, 2013

There’s so much amazing opportunity to dig up all of those awards, wins, relationships, announcements, testimonials, case studies, and white papers that you’ve produced en masse well before blogs existed, and pepper them into your present in the form of “it’s been ten years since” or into your past.

Social Media 80

Social Media Media Internet Marketing Google 80

Hubspot

JUNE 28, 2010

They’re boring - Wikipedia defines a whitepaper as “an authoritative report or guide that often addresses issues and how to solve them. White papers are used to educate readers and help people make decisions.” What Makes Whitepapers So Bad? ” Even the definition puts me to sleep.

Budget Programs 28

Budget Programs Wikipedia Marketing Budget Thought Leadership 28

Paul Gillin

SEPTEMBER 8, 2010

The popularity of social networks and collaborative projects like Wikipedia attests to these instincts. That doesn’t mean publishing more promotional white papers. Given the opportunity, we seek help from others when making important decisions and willingly share our own advice in return.

Rules 50

Rules Organization Work Management Peer-to-peer 50

WebMarketCentral

JANUARY 5, 2009

You can link to other blog posts, published articles, white papers or other informational content your company has produced about the topic. Consider writing a Wikipedia page about yourself. Write an article (or articles) for Google Knol on topics pertaining to your product or service.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

Webbiquity

FEBRUARY 20, 2018

Though Wikipedia may say home computers “became common” during the 1980s, it took 25 years for the computer industry to ship one billion PCs. While white papers and ebooks remain important and productive elements of B2B content marketing, they don’t translate well to mobile devices (particularly smart phones).

Mobile Marketing 237

Mobile Marketing Mobile Advertising Planning Stats 237

WebMarketCentral

AUGUST 24, 2009

The Steven Wright Guide to Content Marketing by Copyblogger Brian Clark uses a series of one-liners from the inimitable comedian Steven Wright to illustrate his thesis that copy matters when writing blog posts, white papers, web copy or anything else you hope will be read and acted upon. You never correct yourself. He doesn’t, either."

Web 2.0 20

Web 2.0 Creativity Copywriting Best Practices 20

Biznology

NOVEMBER 15, 2018

Do you want customers to download a white paper? According to Wikipedia , “…the ‘average’ American reads at a 7th or 8th grade level.” This might seem silly, but it’s amazing how many landing pages I see that don’t make it clear what I’m supposed to do after engaging with their content.

Conversion Rate 106

Conversion Rate Clickthrough Content Lead Scoring 106

Biznology

NOVEMBER 8, 2013

Photo credit: Wikipedia. Maxi: Press releases, bylined articles, slide decks, podcasts, long-form videos, studies, white papers, speeches, webinars, online demos, one-pagers. Some people get hung up on writing the perfect 10-page white paper, which could just as easily be a 10-part blog post series.

Public Relations 80

Public Relations Press Wikipedia Content 80

ViewPoint

JULY 21, 2011

His was not a self-educating work style, and there was no way he was going to search blogs or websites to download white papers. For me, risk management has always been about assessing business exposure and taking proactive steps to improve a situation rather than remaining reactive when there is downside potential.

Sales Management 120

Sales Management Enterprise Management Work Management Marketing Management 120

SnapApp

MARCH 7, 2016

From online shopping to TV streaming to Spotify to “ getting lost ” in Wikipedia, interest in any subject can become voluntarily intense. Some people respond better to video, some to infographics, some to blogs, and some to 30-page white papers. For example, turning a white paper chapter into a “How Much Do You Know?”

Top of Funnel 91

Top of Funnel Content Wikipedia Paper 91

Webbiquity

NOVEMBER 5, 2012

” It’s not unusual for university websites, government agency sites, and reference sites like Wikipedia to “compete” with a company in search. • Monitor search results to spot new opportunities. ” • Content isn’t just the job of marketing and PR.

Optimization 100

Optimization Curation PR Public Relations 100

Biznology

JULY 25, 2013

Photo credit: Wikipedia. White papers. In the B2B marketing world, content is used primarily to 1. Attract new prospects, and 2. Develop the relationship over time until the prospect is ready to see a salesperson, a process known as lead nurturing. Blog entries. Case studies. Infographics. Research reports.

Enterprise Management 80

Enterprise Management B to B Work Management B2B Thought Leadership 80