Webbiquity

AUGUST 1, 2019

At the top of the funnel, offer a white paper, ebook, checklist, or a free industry guide. Valuable content: Offer something of value to your sales prospects before expecting something in return (other than their basic contact information). At mid-funnel, invite prospects to register for a webinar or a free trial.

Marketing Automation Services 203

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 203

Webbiquity

MARCH 31, 2022

Showing off your expertise can include case studies, customer success stories testimonials, industry research reports, product white papers and guides, videos with real experts talking about what matters most to your customers, etc. Predictive analysis is changing the B2B marketing landscape.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Webbiquity

DECEMBER 10, 2013

The three content marketing tactics that deliver the highest ROI are featured articles (cited by 62% of marketers), video (52%) and white papers (46%). Nearly two-thirds of North American B2B vendors use white papers to generate leads; 79% of enterprises and 62% of SMB firms.( Michael Brenner ). eMarketer ).

Statistics 100

Statistics SMB Content Marketing Planning 100

Webbiquity

DECEMBER 4, 2018

Marketing can use these insights to develop content in the form of a FAQ page, manuals, white papers, blog posts, or other content you can easily share to advance deals. Sales reps are in constant touch with prospects and know what they want. They know the questions that are frequently being asked.

Sales Management 220

Sales Management Top of Funnel B2B Sales Tactics 220

Webbiquity

MARCH 17, 2017

It occurs as people sign up or exchange their contact information for any asset of value: an informative newsletter subscription, webinar registration, contest entry, white paper or eBook download—the possibilities are almost endless. Getting people involved is lead generation. Organizing and segmenting those leads is also necessary.

Top of Funnel 243

Top of Funnel Paid Search Agency Digital Marketing Funnels Landing Pages 243

Webbiquity

FEBRUARY 2, 2011

E-newsletters, blogs and white papers are among the most popular types of content. White Paper Marketing: 5 White Paper Types and When to Use Them by SmartBug Media. White papers are a popular b2b marketing tool, but good ones are expensive to produce.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Webbiquity

JUNE 15, 2021

Checklists, videos, or highly visual data-rich report downloads tend to work better than long whitepapers or eBooks for that reason (though longer white papers can still work well in highly technical B2B sales). The content should be structured in a manner that is easy to read and digest. Can be instantly accessed.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Webbiquity

NOVEMBER 17, 2015

Monthly pageviews rose 80% over than time period, and monthly white paper downloads 50%. A few quick notes regarding the client mentioned above: prior to the acquisition, the company’s total website traffic had increased on a year-over-year basis for 11 straight months.

SEM 100

SEM Advertising Agencies Paid Search Agency Inbound Marketing 100

Webbiquity

AUGUST 22, 2017

For example, you can create a business blog that regularly publishes latest industry news and trends in different ways by: Creating White papers you promote through email marketing campaigns. Producing videos you share on YouTube as well your website.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Webbiquity

OCTOBER 6, 2015

For more on this topic, download the Web Marketing KPIs white paper. But CMOs do need to focus on the most revealing, future-looking KPIs in order to make the optimal decisions for their specific circumstances. Learn about web presence optimization as a web marketing strategy.

Marketing Budget 100

Marketing Budget Allocation Cost Per Click Media 100

Webbiquity

OCTOBER 29, 2019

Virtually all email software tools will automatically segment opt-in subscribers based on how they signed up, e.g., “blog subscribers,” “white paper #1 downloaders,” “ebook #3 downloaders,” etc. Segmenting your list.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

Webbiquity

MAY 20, 2010

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? 25 Free Social Media Marketing & SEO Ebooks, White Papers + Other Downloads by SEOptimise. ** 5 Stars. What exactly is “Web 3.0?&# Need Content?

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Webbiquity

FEBRUARY 8, 2011

You can get the whole story in B2B Blogging Trends in 2011 , a free (and no registration required) white paper from Aggregage (the software that powers the BMZ site). Again, you can download the complete Aggregage white paper on B2B Blogging Trends in 2011 here. There’s much more. Share this on Bebo.

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Webbiquity

MAY 10, 2011

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Here are 20 ideas. Generate webinar registrations. Gather market intelligence.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Webbiquity

APRIL 21, 2020

We’ve had quite a bit of success when we focus our content (white papers, editorials, webinars), around productivity. The industry’s thirst to better understand how to be more productive continues to grow and we leverage that whenever possible.

Enterprise Management 172

Enterprise Management Work Management Marketing Management Budget Programs 172

Webbiquity

JANUARY 7, 2013

Just this last fall, I shared information in a blog post about these WPO metrics and KCA published a white paper on the topic as well. That got people talking about WPO , and asking about WPO measurement , which was amplified after this post on the MarketingSherpa blog about the evolution of WPO.

Optimization 100

Optimization Tools PR Paid Search Agency 100

Webbiquity

JANUARY 30, 2010

After testing several programs, the most successful turned out to be promoting a white paper in popular trade publication newsletters (such as IndustryWeek ) and promoting newsletter opt-in on the white paper download registration page.

Newsletter 100

Newsletter Effectiveness Digg Opt-out 100

Webbiquity

APRIL 4, 2016

For example, in this white paper on lead scoring, Socedo recommends treating social media keywords as lead activities. Use your SEO keywords in your paid advertising channels, driving industry and influencer keywords to content and brand and solution keywords to your landing page.

Paid Content 100

Paid Content Keywords SEO Lead Ranking 100

Webbiquity

MARCH 25, 2014

documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. Poorly crafted or overtly promotional white papers can actually have the opposite effect.

Paper 100

Paper Marketing Automation Services Practices Paid Search Agency 100

Webbiquity

JUNE 24, 2013

registering for a webinar, downloading a white paper, or subscribing to your newsletter). Similarly, on metrics for Ebooks and white papers, the authors cite number of downloads as a key metric—which it certainly is—but I’d add sources of traffic leading to these downloads as another vital piece of data to track.

Rules 100

Rules Content Paid Search Agency Lead Scoring 100

Webbiquity

FEBRUARY 14, 2010

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Webbiquity

FEBRUARY 7, 2010

Those that are big ticket, involve multiple decision makers, and are strategic (B2B) or infrequently purchased (B2C) generally see somewhat lower conversion rates from SEM campaigns, but can still be valuable for lead generation, using an incentive for response such as a thought leadership white paper or research report.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

Webbiquity

MARCH 13, 2019

However, it’s certainly reasonable to expect that a good number of hiring managers do searches at Google for “IT Recruiter” and then: Download a white paper about “Successful IT Recruiting” or “The Benefits of Passive Candidates.”

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Webbiquity

JUNE 25, 2012

Well-written white papers can also serve as effective long-term lead-generation assets. Blog posts, videos posted to YouTube or Vimeo, presentations on SlideShare–all can continue to attract new viewers years after they are first created.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Webbiquity

APRIL 11, 2012

a white paper can be re-used as a presentation, a couple of blog posts and a bylined article) and spread the workload among several internal subject matter experts, so one writer becomes overwhelmed. The more relevant your content is to the concerns of your prospective buyers, the more likely it is to be read and shared. Experiment.

Social Media 100

Social Media Media Work Management Marketing Management 100

Webbiquity

FEBRUARY 10, 2010

This is a great potential source of new product/service enhancement ideas as well as topics for blog posts, white papers or other content. To Become a Resource. Prospects don’t care about your products or services—they care about solving their problems.

Twitter 100

Twitter Business Digg Thought Leadership 100

Webbiquity

JANUARY 25, 2016

They place the least value on white papers and ebooks (though these assets are very important further down the funnel). For example, if you develop a white paper and promote it using AdWords and email marketing, it should be fairly straightforward to at least measure the cost per lead (download).

B2B Marketing 50

B2B Marketing Marketing Management B2B Thought Leadership Marketing Automation Services 50

Webbiquity

DECEMBER 26, 2012

But as the world has shifted from marketing brochures and printed trade publications to everything online, the connections between PR and marketing have become more apparent; that white paper may be a lead generation asset, but it can also be used to pitch a bylined article.

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

Webbiquity

MAY 23, 2011

White paper downloads. Common success metrics reported from B2B social media efforts include increases in: • Website traffic. Blog visits and subscribers. Twitter followers. Organic search traffic. Views of company videos. Landing page conversion rates. External blog posts written about the company. New customers.

Social Media 100

Social Media Media Case Study Case Studies 100

Webbiquity

MARCH 8, 2016

Ebooks and white papers are least favored (at 3% each). Content between 3,000 and 10,000 words receives the most social shares—even though publishers are producing 16 times more short-form content than long. The two most popular types of brand content for consumers/buyers are images (22%) and video (15%). SocialTimes ).

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Webbiquity

AUGUST 8, 2011

Possibilities include downloading a white paper or report, signing up for a newsletter, contacting you for more information, following you on Twitter or Facebook, signing up for a free trial, viewing an online demo, or registering for a webinar.

Enterprise Management 100

Enterprise Management Marketing Management Marketing Websites Business 100

Webbiquity

JUNE 30, 2010

What separates blogs from other forms of writing (white papers, articles, e-books, etc.) Whether you are sharing information primarily through writing, audio (podcasting) or video blogging, it all starts with the ability to tell a story, weave a narrative, or present an idea in an organized and coherent fashion. Social skills.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Webbiquity

JUNE 16, 2015

– White papers and research reports (59%). The most effective content marketing tactics according to B2B marketers are: – In-person events (70%). – Case studies (65%). – Videos (63%). – Webinars (63%). – Blogs (62%). – eNewsletters (60%). TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Webbiquity

FEBRUARY 16, 2016

White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. Most marketers are not satisfied with the effectiveness of their lead-generation programs. 4% say their lead-generation programs as not effective at all. MediaPost ). MediaPost ). 3 B2B Lead Nurturing and Marketing Automation Stats and Facts.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Webbiquity

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Image credit: Ajax Union.

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

Webbiquity

JUNE 23, 2010

Company websites are generally designed to get visitors to take some specific type of action: buy a product, download a white paper, call or email for more information, sign up for a newsletter, visit an establishment, do something usually designed to lead either directly or indirectly to a sale. Website: transactional.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Webbiquity

JUNE 17, 2010

Sweet new white paper to go along with it as well. Government, enterprise, it was all business to me. Sugar explained the plan. Same product as before, only they’d made a few tweaks to optimize it for business use.

SEM 100

SEM Adwords CTR Search Engine Marketing 100