Everything Technology Marketing

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How to Make Your White Paper a Success

Everything Technology Marketing

Here is an excellent article from The Bloom Group on how to write truly compelling white papers that create excitement in the marketplace. Making white papers more compelling isn't a mystery, but it does require a methodical approach: [link]

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Reengineering the White Paper - How to Build a Lead Stream by Shifting Tactics from “Send and Sell” to “Entice and Engage”

Everything Technology Marketing

As you might remember, the first article in the "Reengineering the White Paper" series by The Bloom Group was about how to develop compelling content. Great white papers are not so because the writing is great – they are great because the core ideas are.)

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The Top-5 Content Marketing Trends in 2013

Everything Technology Marketing

The popularity of white papers as a content marketing format is declining relative to interactive, easily digestible formats such as video. More than 82 percent of B2B marketers are increasing their content production over the next 12 months.

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Today's Most Popular Content Marketing Tactics

Everything Technology Marketing

Here are the results (click to enlarge): Leading the ranking are case studies (62 percent) followed by white papers / ebooks (61 percent) and press releases (58 percent). We asked over 30,000 members of the B2B Technology Marketing Community on LinkedIn about their most popular content marketing tactics.

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Download the 2013 B2B Content Marketing Report

Everything Technology Marketing

The popularity of white papers as a content marketing format is declining relative to interactive, easily digestible formats such as video. More than 82 percent of B2B marketers are increasing their content production over the next 12 months.

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Technology Marketing Collateral Trends

Everything Technology Marketing

Key findings in the report: • White papers – especially those that are long on expert content and light on sales jargon – continue to be the No. Here is a recent survey report on B2B technology marketing collateral trends from Eccolo Media that you may find interesting: “ Eccolo Media 2009 B2B Technology Collateral Survey Report ”.

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New Report: 2011 B2B Content Marketing Trends

Everything Technology Marketing

The most popular content formats: case studies, presentations at live events, white papers, online articles and videos. The biggest motivator for content marketing is its ability to drive awareness, leads, and engagement with prospects to compensate where where traditional tactics are falling short.