White Paper Related Topics 
Anything Goes Marketing
AUGUST 26, 2006
I found a great blog on of these lead generation methods that focuses on white papers. If you're looking at creating a white paper or trying to spice up an existing one, check out Michael Stezlner's Writing White Papers blog. Do you think that adding white papers to your business blog is a good idea?
Anything Goes Marketing
OCTOBER 15, 2006
Whichever the case, creating a white paper will help your organization generate new leads and help close out sales. The next question is - How do I create a white paper? Writing a White Paper - Where do I Start? Writing a White Paper - Where do I Start?
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Anything Goes Marketing
NOVEMBER 19, 2006
Have you created a white paper for your organization in order to generate leads? If you have, there are some great tips that Michael Stelzner has just written about in an article Getting The Most From Your White Paper Marketing. Warm them up to the idea of registration with some "meat" from the white paper.
Anything Goes Marketing
SEPTEMBER 25, 2007
As you can see from the chart , people who are accessing white papers less frequently would prefer not to have to fill out a form. Just give us the damn white paper! She says "If you want your white paper to go viral, you need to loosen the strings early on and get rid of those barriers.
Anything Goes Marketing
DECEMBER 21, 2008
For example if you have a Twitter post such as "New white paper on how to increase ROI". Upon clicking on the link to the white paper, direct "Tweeple" (twitter people) to a landing page where you request their email address to get access to the white paper if you don't already have it.
Anything Goes Marketing
JULY 18, 2007
I like to read a white paper on actual paper! If you think waaaaay back, there was a time when all newsletters and white papers were sent by mail. The MarketingSherpa study indicted that 44% of survey respondents would choose to receive a white paper by direct mail if the option existed.
Anything Goes Marketing
MAY 12, 2007
Here is a summary of the key points: While both marketers and users agree that registering for white papers, analyst reports and demos is acceptable, 45% of users are OK with registering to download product information. 72% of users said that a detailed summary of the white paper will encourage registration.
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