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Paul Gillin

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My Favorite Productivity Apps – Multimedia & Web

Paul Gillin

I use a lot of video in presentations, and have always gotten good performance from the free Foxreal YouTube FLV Downloader. It works with a lot more sites than just YouTube and cleanly downloads Flash video. I consult lots of websites on a regular basis, of course, but there are a few that have special utility to my daily work style.

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Let Your People Speak!

Paul Gillin

IBM engineers celebrate Watson's victory (from an IBM YouTube video). This was documented in more than 30 videos that IBM posted on YouTube as well as chat sessions and group Q&A interviews on the website reddit.com.

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Bidding Fond Farewell to BtoB Magazine

Paul Gillin

In 2007 I remarked on how big brands were embracing blogging and YouTube , completely unaware of the impending arrival of social networks. Despite all my blogging, books and contributions to other websites, the BtoB magazine association is the one people still mention most often when I meet them.

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Oracle’s Updated Social Media Policy

Paul Gillin

Third party Websites and blogs that you link to must meet our standards of propriety. Do not post anything that is false, misleading, obscene, defamatory, profane, discriminatory, libelous, threatening, harassing, abusive, hateful, or embarrassing to another person orentity. Make sure to respect others’ privacy. Use Video Responsibly.

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How to Promote an Event with Social Media

Paul Gillin

Create an event badge (right) that speakers can embed in their blog sidebars or on their websites. Create SlideShare and YouTube channels for your event. Be sure to point to your event site from the SlideShare and YouTube profile pages. Embed media from your SlideShare and YouTube channels on your event website.

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Social Marketing Wisdom From a True Practitioner

Paul Gillin

–Nearly 100% of interactions around content posted to Facebook and Twitter occurs during the first 10 days, but only 34% of interactions around YouTube and WordPress content happens during that time. An accompanying website provides bonus information that builds on many of the points raised in the book.

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B2B Blogging Gets Publishing Discipline

Paul Gillin

All were using Twitter and LinkedIn to amplify their messages and some had negotiated syndication deals through vertical websites devoted to their industry. This is an excellent idea, especially given that devastation in traditional media has put a lot of fine talent on the streets at bargain prices. That’s another great idea.

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