Onalytica B2B

DECEMBER 8, 2016

Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. These influencers are then ranked by Reach, Resonance, Relevance and Reference.

Curation 192

Curation Ideal Customer Profiles Demographics Validation 192

Onalytica B2B

NOVEMBER 10, 2016

UGC can be anything from a blog post written by an influencer to a website product review written by consumers. To break this statistic down further, 51% of Millennials say consumer opinions found on a company’s website have a greater impact on purchase decisions than recommendations from family and friends.

Advertorials 195

Advertorials Opinions Statistics Marketing & Strategy 195

Onalytica B2B

APRIL 11, 2017

There are certainly influencers in your field spread across multiple digital channels; on social media platforms, blogs, and websites. For B2C, there’s online community managers, YouTubers (who can earn millions), and bloggers. For B2B industries, influencers are often writers, podcasters, or filmmakers. The Importance of Integrity.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Onalytica B2B

JANUARY 30, 2018

Devumi offers Twitter followers as well as views on YouTube, plays on SoundCloud and endorsements on LinkedIn. Whether this be: increased brand awareness, product interest, product purchases or website traffic. The article hones in on one company in particular, Devumi. Why do they want maximum engagement? Because they want action.

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

Onalytica B2B

SEPTEMBER 20, 2017

While every brand is different, B2C brands tend to gravitate towards more image-centric social media platforms such as Instagram, as well as Blogs, Facebook YouTube and Twitter, whereas B2B brands favour Twitter, Blogs and LinkedIn. “Often marketers just look to where their audience’s attention is.

Planning 207

Planning Marketing Automation Services Marketing Management Youtube 207

Onalytica B2B

JULY 16, 2018

By this he means the Kim Kardahians, TV personalities or Big YouTubers of the world. Access to a new audience, backlinks to their website, networking opportunities, content generation (e.g. Tim went on to address the topic of Fantasy Influences. For example early access to content, products, industry research etc.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129