Diversifying Your Engagement Channel Mix to Keep Up with Changing Customer Expectations
ANNUITAS
APRIL 19, 2022
B2B brands are becoming more and more prevalent in traditionally B2C or peer-to-peer channels like podcasts and YouTube. Some channels (like your website) will be good at all three and others (like social media) may only perform at one. The lines have become blurrier than you might have originally imagined.
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