How to Get Results from YouTube Ads (Hint: It’s Not Advertising)
JUNE 23, 2016
Most YouTube ads do not deliver a measurable ROI for advertisers. This is because most of the pre-roll ads (YouTube calls them “in-stream ads”) we see on YouTube are geared only towards raising brand awareness – they’re designed to get reach and attention, but not conversion. You can create highly targeted YouTube campaigns towards specific demographics.
Video ads: Facebook or YouTube?
MARCH 22, 2016
For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube. Well you can accomplish the same thing with your own videos on YouTube. Get the Guide.
11 Top Tips For Developing YouTube Influencers
JANUARY 27, 2016
YouTube influencer marketing is an often-overlooked, but highly valuable component, of a strong marketing automation strategy. YouTube is just one platform where you can execute your influencer marketing strategy. But because of its high discoverability, authenticity, long-form potential and long-tail durability, YouTube is ideal for information-based lead generation.
The Top 5 YouTube Analytics Every Marketer Should Know
FEBRUARY 24, 2016
OK, so you’re tracking the effectiveness of your website via Google Analytics or some of the excellent enterprise analytics solutions. But did you know that YouTube, which is part of Google, has an incredible analytics offering as well? In fact, YouTube Analytics probably gives users more ways to slice and dice their data than any video platform ever has. Of course not.
4 Ways to Improve Your YouTube Channel
MARCH 16, 2015
Given these numbers, it’s not surprising that so many businesses are turning to YouTube to create a video presence. We’ve created a list of four tips to help you make the most of your YouTube channel. 1. Your YouTube page is a representation of your business. YouTube suggests a dimension size of 2560 x 1440 px. Link to website. Improve your profile.
How a small family business pulled off one of the greatest successes in YouTube history
grow - Practical Marketing Solutions
FEBRUARY 10, 2014
This is the story of how an entrepreneur used a shoe and a wine bottle to create one of the most successful videos in YouTube history and transform his small family-owned business. A few years ago, I was approached by a fellow named Stephen Cronk for help on developing a new marketing strategy. YouTube views: 4.2 Website video views: 1.8 YouTube views: 4.2 Why this one?
This Week in Content Marketing: YouTube Proves We Have No Rights on Social Media
OCTOBER 31, 2015
In this week’s episode, Robert and I question YouTube’s controversial decision to force content creators to be part of their new paid subscription program. companion article describes how this is already starting to happen to ESPN, which has already removed its videos from YouTube. Content Marketing Examples Industry News and Trends Paid Advertising PNR YouTubelink]. 3.
YouTube Analytics Decoded
EMagine B2B Blog
NOVEMBER 5, 2014
As SEOs, we know our way around Google Analytics, Google Webmaster Tools , and a slew of other sites that help us analyze website performance. What many don’t know, or haven’t explored yet, is the robust analytics tool that YouTube offers within its very own interface. YouTube Analytics, like any analytics tool, provides several ways to interpret data. YouTube Monitor.
To YouTube and Beyond! 5 Places Where Including a Video Will Boost Results
It's All About Revenue
OCTOBER 8, 2013
Uploading your marketing videos to YouTube is essential, it is after all the second largest search engine available and can be used to direct leads back to your website for more content and eventual conversion, but you can’t stop there to realize improved ROI. Boost conversion by embedding video on your website & landing pages. To YouTube & Beyond!
The Do’s and Don’ts of YouTube Marketing
Modern B2B Marketing
OCTOBER 20, 2014
Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune your YouTube presence. Other important reasons include: that YouTube is the biggest player in Video Marketing , and it’s the second largest search engine on the net (bigger than Bing, Yahoo!, YouTube Channel Do’s. Your YouTube channel is a part of your online brand identity.
17 Realistic Ways to Get More Website Traffic
NOVEMBER 5, 2015
For instance, is your website fast and mobile-friendly? And remember: YouTube is the second largest search engine…. regularly hear from consultants and smaller companies that they get far more viewers for their posts on LinkedIn than they do when they publish on their own website. 16) Leave comments on major blogs and websites. Launch a YouTube channel.
5 Steps To Optimizing Your YouTube Videos [Infographic]
EMagine B2B Blog
JUNE 18, 2015
Titles help audiences and YouTube’s discovery systems make sense of your content. video’s description field is valuable real estate, helping audiences and YouTube’s discovery systems understand what your content is about. This could be a link to the next video in a series, another video, or a page or landing page on your website. YouTube recommends using an image (.JPG,GIF,BMP,
How To Analyze and Grow Website Visits
OCTOBER 4, 2013
If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Partner websites (e.g., YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it). The short answer?
What Are Your Website Goals?
MAY 9, 2014
Before you can start thinking about mockups, layouts, and content for your new website, you need to set goals for its redesign. Watch the video below for some some quick tips to establish goals for your next website redesign! Subscribe to Synecore Tech''s YouTube Channel for the latest tips and tricks on all things marketing! Love marketing as much as we do?
What the New YouTube Comments Mean for Marketers
NOVEMBER 14, 2013
If you’ve ever posted a YouTube video for your business and been inundated with a slew of negative comments , or been sorely disappointed with the snide remarks on videos you’ve enjoyed viewing, there’s some good news in store. YouTube has announced some changes to the commenting system that would focus on the relevance of comments rather than their recency.
How to Annotate a YouTube Video [Quick Tip]
OCTOBER 24, 2014
Ever wondered how to make those clickable buttons that show up on some YouTube videos? Because little annotations that prompt viewers to "Subscribe" or "Follow us" or "Click here to learn more" encourage them to actually engage and interact with your content -- and maybe even head back to your website. And, as it turns out, annotating YouTube videos is actually really simple.
Facebook, Apple, YouTube & More: What 9 Famous Sites Used to Look Like [Infographic]
JULY 19, 2015
If you take a look back at the original websites of some of today's most successful companies, it becomes incredibly clear that things really do get better with age (and the advancement of technology). Check out this infographic from Ninja Essays to get a better idea of what these nine popular websites used to look like alongside what they actually look like today. Don't believe me?
Looking For Talent? Why Not Use YouTube?
JUNE 17, 2014
Consider using YouTube in your recruitment strategy. YouTube is on the top 5 most trafficked websites in the world, trailing Google and Facebook. YouTube is the second largest search engine trailing only Google (which happens to own YouTube). In 2011, YouTube had more than 1 trillion views, that’s 140 … Continue Reading. Why Not Use YouTube? Looking for new talent for your firm? Looking For Talent? by Laurianne Laval - Maximize Social Business. Social Recruiting
Wistia or Youtube?
APRIL 14, 2015
It’s a video hosting website for businesses. What makes it different than a traditional video hosting service like YouTube is that it allows users to track the performance of their videos with analytics. Wistia or Youtube? On the other hand, YouTube is free. There’s also no way to add a CTA to a YouTube video (yet). So, don’t think: Wistia vs. YouTube.
Leveraging YouTube as a Manufacturer
SEPTEMBER 16, 2015
So Why Should Manufacturing Marketers Use YouTube as a Channel to Distribute their Videos? Unlike TV, YouTube has a highly-engaged audience who is actively using the internet to do research. YouTube puts users in control, giving the autonomy this audience craves and the ability to interact with the content of their choosing. Content Marketing is a popular focus for this reason.
YouTube Insights for B2B from the Frozen Food Master
Social Media B2B
JUNE 10, 2014
In that time he has learned quite a bit about YouTube. Most of the biggest YouTube channels are run by individuals, not corporate brands. Does this make YouTube different from other social platforms? believe that most of the big YouTube channels are run by individuals because they don’t have the politics or red tape to publish like corporations have.
Top B2B Website Metrics to Monitor Using Google Analytics
MAY 13, 2016
When it comes to evaluating the performance of a professional services firm’s website, most people tend to focus the majority of their attention towards one metric: overall traffic, or the number of visits to a website. Make sure your website has easy-to-understand navigation elements. Be sure to optimize your website pages with keywords that are relevant to the content.
4 Strategic Tips to Increasing Your Social Media Presence with YouTube Marketing
JANUARY 8, 2013
We know people are watching YouTube video, but how do we use that information in social media marketing? want to provide you some useful tips for increasing your social media presence using YouTube. For a long time, the only YouTube strategy was viral video. The days of your video becoming viral on YouTube are quickly disappearing. It’s not totally over, though.
8 Things Your Website Needs to Increase Traffic and Sales
JUNE 30, 2015
If you’ve been scratching your head trying to understand why your website isn’t getting much traffic , keeping visitors’ attention or converting visits to actual sales, we’ve got some tips to help solve this issue. The solution: To see if your website has a mobile-friendly design, Google offers a free “Mobile-Friendly Test” app. mobile version.
YouTube - Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0
Buzz Marketing for Technology
JULY 22, 2008
Sign in to YouTube now! Sign in to YouTube now! Sign in to YouTube now! Join YouTube for a free account, or sign in if you are already a member. Sign in to YouTube now! Highlight and Annotate Websites Using Diigo 1. YouTube. YouTube Handbook. YouTube On Your Site. © 2008 YouTube, LLC Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0. Rate: 47 ratings Sign in to rate. Views: 31,977.
Why Your Website is About to Become a Lot Less Important
B2B Marketing Unplugged
DECEMBER 23, 2015
We’ve spent the last couple of weeks looking at the disgraceful state of most websites and a few ideas to get them back on track. All well and good, but here’s why we should be looking at an exit strategy for our websites: they are increasingly less important in our conversations with the market. Early on, we figured out websites require a lot of care and feeding.
The Making of a Viral Video: How One Dog Racked Up 1.6 Million Views on YouTube
DECEMBER 22, 2014
Here at HubSpot, we have our own YouTube "celebrity" of sorts: Jill Fratianne. The partner channel manager often creates YouTube videos of her two Great Danes (Luke Skywalker and Laya) that rack up tons of views and even a few placements on Animal Planet. Luke and Laya''s) YouTube fame. million daily website visitors. Ah, the great mystery of viral content. Right?
Internet video killed the TV star. The rise of YouTube for B2B advertising
Earnest about B2B
DECEMBER 12, 2014
“By the time you finish reading this sentence, users around the world will have uploaded another eight hours of video to YouTube.”. No longer the preserve of cats playing musical instruments , YouTube has become one of the most exciting and sensational media sharing websites in the world. Communities of millions and brand new stars. These are powerful signals.
16 Reasons Why People Leave Your Website
MAY 25, 2015
You’ve written some really compelling copy for your website. There are many opportunities to make mistakes that cost conversions on your website. If you’re having trouble getting buyers to stick, consider whether you're making any of the following mistakes to cause visitors to leave your website without converting. Learn how to make your website responsive here.
5 Questions Every Business Website Must Answer
AUGUST 8, 2011
Twitter, YouTube videos, text messaging…there’s no question attention spans are short. To connect with buyers in this environment, your business website needs to provide them with the information they need—quickly and concisely. Everyone is busy, asked constantly to “do more with less, including most critically their time. Who are you? What do you sell?
Jumpstart Your Website Redesign in 60 Seconds
MAY 2, 2014
With 87% of small and medium businesses saying that their website is the most important form of marketing they have, website redesign isn’t something to be taken lightly. So what''s holding you back from building a website that will fulfill your wildest marketing dr eams? Subscribe to Synecore Tech''s YouTube Channel for the latest tips and tricks on all things marketing!
Break the mold: Why content marketing needs to be like a chalupa
grow - Practical Marketing Solutions
FEBRUARY 22, 2016
Streaming video + YouTube + Blog + Slideshare. uploaded the video provided by Blab to YouTube for my subscribers on that channel and embedded the video into a blog post called Marketing: New Architects of the Customer Experience. Notice in this one post he’s leveraged Facebook, Snapchat, YouTube and a private “see first” feature. Thinking like a media company.
Speed Matters: 5 Tips to Make Your Website Load Faster
JULY 10, 2015
Does website speed sound like a boring topic? Website speed can have a massive effect on conversions, both good and bad. Well, according to Strangeloop Networks , if your website is making $100,000 per day, even a one-second page delay could cost you $2.5 So… is website speed starting to sound more interesting? Maybe something better suited to IT rather than marketing?
Integrated marketing campaigns using YouTube!
Anything Goes Marketing
SEPTEMBER 7, 2006
Why not consider doing a video that could be used as a TV ad, website video, posted on YouTube , added to your business blog, linked to from emails and advertised in magazines and print material. Notice how it's not only frickin hilarious but has a message to push you to their website to buy their stuff. Thinking about a new marketing campaign to promote a new product? Chad H.
Mobile SEO: How to Search Optimize Mobile Websites
OCTOBER 1, 2012
Anecdotally, one of our clients had 4% of all access to their corporate website come from smart phones last month; not a huge number, but that’s up from just 1% a year ago. Another launched a mobile version of its company website in March; traffic to it has surged 250% in the past six months. Follow Google’s recommendations for building mobile-optimized websites.
5 tips to amplify your YouTube video and get more views
Earnest about B2B
OCTOBER 23, 2014
YouTube is the second largest search engine on the Internet, full to the brim of content. Use all your available channels; Twitter, your company blog, Facebook (if relevant), your website home page, LinkedIn, G+ - these are typically good places to start sharing any B2B creative. . We all want our videos to go viral on the Internet, don''t we? Especially if your content is good.
How To Turn Video Marketing Into a Successful SEO Strategy
MAY 12, 2015
YouTube is the second largest search engine in the world, yet the SEO aspect is often overlooked. The simple truth is that a majority of search marketing specialists do not invest the necessary resources into the largest video-sharing website in the world. Google can detect whether or not someone visits your video and drops off within five seconds, just like they can on your website.
Simple Ways to Power your Website with Social Media
Content Marketing for BI
MAY 11, 2011
Websites used to be easy. These days, our would-be website visitors have numerous avenues to find information. Fortunately, it’s pretty easy – especially if your website uses the WordPress platform. Once you get comfortable with these, it’s easy to add additional outlets like YouTube and others. Now you have no excuse not to power your website with social media.
Your Website is the Hub of Your Firm’s Online Presence
DECEMBER 17, 2015
A couple of months ago, I wrote about how an AEC firm’s new website is one of its most important building projects. Today we’re going to explore exactly how your website is connected to the rest of your marketing initiatives. How is your website connected to the rest of your firm’s marketing efforts? Why are you building a new website? Sound familiar?
Your corporate website needs to become a trap
FEBRUARY 5, 2013
During a meeting on Friday he quipped, “a website is a trap — or should be.” The same thing is true when it comes to your website. When it comes to boring corporate websites, there’s really no such thing as a freeloader. All in all, it is essential to be strategic with your corporate website. He’s a strategist’s strategist. Part 1.
A Brief Guide to Increasing Website Conversions with Video
NOVEMBER 4, 2012
More and more I have been becoming a believer in the power of videos on websites and landing pages for conversions. I’ve been reading various studies on the connection between video and conversion increase, and all have supported the use of video marketing as a key tool to increase engagement and conversions. Here are some ways to make online videos effective: . Utilize testimonials.
AEC Website Design Trends - The New Normal
FEBRUARY 9, 2016
Many AEC industry leaders are working with websites that are 4–5 years old. Hinge’s research has shown that over 80% of professional service buyers check out a firm's website during the business development process. And more than 20% of buyers referred to a firm rule out that firm based on an unimpressive website. Website Design Trends for 2016.
4 Things You Need to Know About Designing Your Website
APRIL 4, 2014
Looking to redesign your website, but not sure where to start? We''ll also explain how you can get these designs implemented on the website of your choice.for free! Subscribe to Synecore Tech''s YouTube Channel for the latest tips and tricks on all things marketing! Overwhelmed by all the latest and greatest trends in the web industry? Look no further! Follow @deannabaisden.