How to Write for B2B Buyer Personas on Your Website
BOP Design
FEBRUARY 22, 2022
Now that you know what a buyer persona is, how do you address them on your B2B website ? A common way to segment buyer personas on your website is by industry. Another way to write for B2B buyer personas is to address them by role. Read more: What should my B2B website have? Address Buyer Personas by Industry.
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