Industrial Marketing Today

NOVEMBER 27, 2017

Of course, you know that engineers use content in making work-related decisions, i.e. buying decisions. Visit my website for more content on industrial marketing.]. Datasheets, case studies and how-to videos have always been popular with this target audience. by Achinta Mitra appeared first on Industrial Marketing Today.

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Buy Case Study Case Studies Content 69

Industrial Marketing Today

JUNE 15, 2010

I am referring to updating, maintaining and sometimes marketing their industrial websites. I am referring to updating, maintaining and sometimes marketing their industrial websites. I make my living providing marketing services including designing and marketing industrial websites. Is that a good thing?

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

MARCH 26, 2015

Please note that our company website tiecas.com is temporarily down. Our technical department is working on the issue and we’ll be back online soon. Visit my website for more content on industrial marketing.]. Please call 281.969.7514 and/or email us at sales(a)tiecas.com. Thanks for your patience. The post URGENT!

Email Marketing 60

Email Marketing Marketing Websites Paid Search Agency Content 60

Industrial Marketing Today

SEPTEMBER 19, 2016

[…] The post Effective Industrial Content Marketing Requires Working Closely with Subject Matter Experts (SMEs) by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. This is only a content summary. Please click on the headline to read the full article.

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Top of Funnel Effectiveness Content Marketing Content 60

Industrial Marketing Today

AUGUST 2, 2016

Often, their stated […] The post Industrial Content Marketing: Awareness to Conversion Takes Time and Hard Work by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. This is only a content summary. Please click on the headline to read the full article.

Conversion 60

Conversion Content Marketing Sales Cycle Content 60

Industrial Marketing Today

SEPTEMBER 1, 2015

It made a lot of sense from salesperson’s point of view because they want to know up front if the prospect has the money or can […] The post BANT May Not Work in Qualifying Leads for Industrial Sales by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.].

Sales Qualified Leads 60

Sales Qualified Leads High Quality Lead Leads Lead 60

Industrial Marketing Today

AUGUST 11, 2015

The directive comes from the top – add more sales people, start working the phones and drop those prices just to book orders. Visit my website for more content on industrial marketing.]. Uh […] The post Digital Marketing for Manufacturers: Making a Business Case by Achinta Mitra appeared first on Industrial Marketing Today.

Business 60

Business Paid Search Agency Pricing Price 60

Industrial Marketing Today

JUNE 18, 2015

That mode of thinking is outdated and simply doesn’t work today where you are dealing with mostly invisible and self-directed industrial buyers. Visit my website for more content on industrial marketing.]. This is only a content summary. This is only a content summary. Please click on the headline to read the full article.

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Lead Generation Process Campaigns Paid Search Agency 60

Industrial Marketing Today

MARCH 23, 2012

by The Lovin’ Spoonful, I am wondering if manufacturers and industrial companies believe in their industrial websites. I am not so sure manufacturing companies are fully convinced that their website is a real sales tool. We put up a website because all our competitors have one. Source: 2011 GlobalSpec Economic Outlook Survey).

Marketing Websites 60

Marketing Websites Marketing Budget Creation Budget Programs Marketing Proposals 60

Industrial Marketing Today

JUNE 2, 2014

Those two statements are based on my personal experience of working with and marketing to engineers for the past 25+ years. Over the years I’ve met and worked with [.] Visit my website for more content on industrial marketing.]. What they definitely don’t want is more meaningless marketing fluff. This is only a content summary.

Marketing 60

Marketing Marketing Websites Content Marketing Content 60

Industrial Marketing Today

MAY 6, 2011

Yup, social media does work in the industrial sector, sometimes. Primary and preferred method of researching products – supplier’s Website. Most important things these professionals want to see on a supplier’s Website – pricing information, even if it is only ballpark estimates, detailed product information (datasheets, manuals, etc.)

Design 60

Design Work Management Marketing Management Paid Search Agency 60

Industrial Marketing Today

JUNE 25, 2013

This requires me to work very closely with engineers and technical SMEs (Subject Matter Experts) on a daily [.]. Visit my website for more content on industrial marketing.]. My clients often ask me to write posts for their industrial blogs. This is only a content summary. Please click on the headline to read the full article.

SME 60

SME SEO Search Marketing Optimization 60

Industrial Marketing Today

NOVEMBER 9, 2012

They work because the content is mainly about features that help engineers specify these industrial products. [.]. Visit my website for more content on industrial marketing.]. Press or news releases about industrial products have been and still are very popular. This is only a content summary.

Press 60

Press Features Marketing Websites Product 60

Industrial Marketing Today

MAY 1, 2012

You’ve done all the hard work of optimizing (SEO) your industrial website and now you have a steady stream of traffic to your site. See my post, “Do You Believe in Industrial Websites?” ). What they have is a website that is leaking potential leads like a sieve. Congratulations!

Traffic 60

Traffic Marketing Analytics Tools Buying Cycle Lead Ranking 60

Industrial Marketing Today

AUGUST 20, 2010

Sure, they are human beings like the rest of us but they have very different emotional triggers and needs when it comes to making work-related decisions. Here are my top five industrial marketing lessons: Lesson #1: Save them time Most engineers, especially design engineers are already overloaded with work.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Ranking 60

Industrial Marketing Today

AUGUST 27, 2012

This has worked great in the past but the Internet and digital marketing have changed how that process works today. One thing is certain; “business as usual” is not working in the industrial sector. Here are three quotes from well-known sources to validate my claim in case you have doubts about my statement.

RFP 60

RFP Peer-to-peer High Quality Lead Lead Scoring 60

Industrial Marketing Today

SEPTEMBER 21, 2011

Does your website content address those issues? If you are in the process of redesigning your industrial website, pause for a moment and think about the site content first. Just like the proverbial chicken or the egg conundrum, the recurring question in redesigning websites is – what comes first, site content or site design?

Marketing Websites 60

Marketing Websites Wiki Content Buying Cycle 60

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

JUNE 8, 2010

In this case, you might want to make sure your website is found when a business owner queries “business cost savings.” If you feel stuck for ideas, you can type in the URL of your closest competitor’s website into the research tool, select website content and let Google do the work for you. What has worked for you?

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

SEPTEMBER 17, 2012

Despite all the encouraging findings about the use of digital marketing within the industrial sector, it is common to find websites that are several years old. How will different digital marketing tactics work together as an effective digital marketing strategy for you? What are the gaps in your current marketing program(s)?

Cost 60

Cost Planning Marketing Budget Creation Marketing Budget 60

Industrial Marketing Today

APRIL 14, 2012

I learned my business in the early years by doing production work for other ad agencies and printers around town. I began to explore Websites and the Internet on a 2400 bps Modem on a dial-up connection using AOL. In 1998, I landed our first paying gig designing a Website for a process heater manufacturer.

Paid Search Agency 60

Paid Search Agency Work Management Marketing Management Companies 60

Industrial Marketing Today

FEBRUARY 21, 2011

This is true no matter where the content is used – Websites, email campaigns, webinars or marketing collateral. Size; Valve Flow Coefficient (Cv); Working Pressure and Temperature; Media Handled: Valve Body Materials; Wetted Parts; Valve Actuation and Standards (ANSI, ASTM etc.). I’ve seen some unusual applications of online content.

Relevance 60

Relevance Sales Qualified Leads Sales Leads Leads 60

Industrial Marketing Today

MAY 21, 2010

Stick to a posting schedule – Work out a posting schedule based on your workload and in-house resources. The color scheme, fonts, graphics and your tag line should all work together to separate you from your competition and be a true reflection of your business. Free Website Design Guide: Step-by-Step Guide to Website (re)Design.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

DECEMBER 7, 2011

B2B companies are spending more of their marketing budgets on channels such as trade shows, Website design, management and optimization and e-mail marketing. In the current tough economy, cutting edge and innovative marketing is taking a back seat to proven strategies for lead generation.

B2B Marketing 60

B2B Marketing Trade Show Allocation B2B 60

Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. That business model works for a while but in the long-term, it fails badly.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? BTW, this post is a working example of content curation. Free Website Design Guide: Step-by-Step Guide to Website (re)Design. Where do you stand on this debate?

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Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

OCTOBER 9, 2012

Yet, if you read the content on most industrial websites, they tend to sound similar within each industry. These work best for middle of the sales funnel (MoFU). Project galleries with photos that have informative captions describing the work done, size and the location of each project.

Top of Funnel 60

Top of Funnel Differentiation Lead Ranking Lead Scoring 60

Industrial Marketing Today

JULY 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? Working in small teams, the fifth graders first engaged in what creativity theorist Donald Treffinger describes as fact-finding. The students had four weeks to design proposals.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability?

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

JULY 23, 2010

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. Is your site ready for this shift in expectations or do you need a website redesign? And yes, it does cost money.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

MAY 31, 2010

Out-of-the-box settings will work just fine for beginners and advanced users can fine-tune everything. Do you use other SEO techniques that have worked well for you? Free Website Design Guide: Step-by-Step Guide to Website (re)Design. Get the free “Step-by-Step Guide to Website (re)Design” now.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

NOVEMBER 28, 2010

Now, back to work. Here I want to focus on the three most common SEO mistakes that I see when industrial clients contact me for Website optimization. SEO best practices say that you should optimize one web page for one keyword and optimize as many pages of your website as possible for different but related keywords.

Optimization 60

Optimization SEO Marketing Websites Keywords 60

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. What’s working for you?

Social Networks 60

Social Networks Lead Ranking Lead Scoring Web 2.0 60

Industrial Marketing Today

OCTOBER 2, 2010

They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior. Free Website Design Guide: Step-by-Step Guide to Website (re)Design.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60