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Using ALL the Tools of Social Media Optimization

WebMarketCentral

But what separates SMO from SEO is that search engine optimization is about owning a top spot in the search engines for your website on a specific term, while social media optimization is about owning the entire first page of the search engines for multiple sites that point back to you for a specific term.

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WMC Interviews: Tim Young of Socialcast

WebMarketCentral

WMC: I've seen increasing use of wikis by companies for internal collaboration; how is Socialcast different? TY: Wikis are an excellent collaboration tool but in our opinion are not social software. We employ a wiki-like feature called "Pages" inside Socialcast. WMC: Anything else people should know about Socialcast?

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Best of 2007: Web 2.0 Sites

WebMarketCentral

related websites and tools either got their start or got traction in 2007. KickApps A hosted web-based platform that enables webmasters and site owners to create, deploy and manage a branded social media community on any website. directory, Snitter, Twitter, KickApps, Socialtext, enterprise wiki tool, Ning Marketing 2.0,

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The 5 Best Social Media Sites for Small Businesses

WebMarketCentral

Indeed, it is currently the reigning champ for promoting many types of Websites. Tip: Before you go bounding for the world's largest wiki and adding a link to your business, start an account with the site and become active for a few weeks. Wetpaint – Wikipedia isn't the only wiki on the map. No programming knowledge required.

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Best of 2007: Articles and Blog Posts on SEO (Part 1)

WebMarketCentral

Raising Your Profile: Beyond the Basics by The Wall Street Journal Journal writer Laura Broder details five basic steps that can improve organic search position for a website. The wiki is now open for anyone to create pages, add content, or use as an SEO research tool.

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Book Review: The New Rules of Marketing and PR

WebMarketCentral

into a unified marketing and PR program: blogs, podcasting, wikis, online discussion forums, social media, video, websites and search marketing. wikis, B2B marketing, integrated marketing, market relations, thought leadership, buyer personas, pimp out a blog del.icio.us

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Viral Marketing for B2B Lead Generation, Part 1: Viral Media

WebMarketCentral

social media functionality on a company's website or a microsite. This can be as simple as starting a blog or incorporating a wiki using free or commercial tools , or as complex as implementing a social media platform from a vendor such as BeeTooBee.com or Awareness.