The Point

MAY 4, 2015

If a prospect searches on a particular topic and sees a list of ten white papers on that subject, the title of your content and the quality of its abstract will likely be the difference between that prospect downloading your content vs. your competitor’s. Remember: an abstract is, essentially, an ad. Drive action.

Paper 100

Paper Content Advertising Agencies Conference 100

The Point

JUNE 27, 2012

And they can be a refreshing change in what otherwise might be a steady stream of white paper offers and Webinar invites. As marketers, it’s easy to think “oh, I just told them about that white paper 2 months ago” but the ugly truth is that your audience has a very short-term memory. Drive subscriptions.

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100

The Point

JANUARY 8, 2013

All that matters is the white paper, the video, the Webinar, whatever it is that is on offer in the campaign. Ironically, there’s a simple solution: craft a white paper about “intelligent queuing” and use the same benefit bullets to sell the offer: “In an insightful white paper, discover how breakthroughs.

Product 100

Product Email Marketing Cross-Selling Paper 100

The Point

JANUARY 25, 2012

Information offers (white papers, ebooks, information kits) often work best because they appeal to prospects across a broad segment of the selling cycle. Remember, it’s not the company you’re selling, or the product, it’s that white paper or video or Webinar the prospect gets when he or she fills out the form.

Landing Pages 100

Landing Pages PPC Paid Search Agency Tips 100

The Point

AUGUST 9, 2012

. • Use the abstract (the short description that appears on the publisher’s Website) to appeal to the right job function, for example: “Written specifically for CISOs, IT Security Directors, and other senior executives with enterprise-level security responsibility, this white paper explains …”.

Cost per Lead 100

Cost per Lead Sales Qualified Leads CPL Campaigns 100

The Point

OCTOBER 14, 2010

Marketo has more than 300 content assets on offer on its Website.). When listing content assets on your Website, be sure to include a brief, keyword-rich description of that asset. Consider allowing the reader to preview a content asset (for example, a white paper) before downloading the entire item.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

The Point

NOVEMBER 16, 2011

Is the sidebar littered with the usual default widgets like categories and tag clouds, or are there links to downloadable material like white papers and Webinars, all gated behind landing pages? For one, link sections of text within blog posts to associated pages on your Website or to landing pages that host relevant content.

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

The Point

NOVEMBER 15, 2010

Does a Webinar registration imply more interest than a white paper download? For a new white paper, tailor a specific message to prospects who registered for a Webinar on a similar topic. For a new white paper, tailor a specific message to prospects who registered for a Webinar on a similar topic.

Lead Nurturing 100

Lead Nurturing Segmentation Sales Qualified Leads Campaigns 100

The Point

JULY 8, 2014

In this case, there was no offer per se, no white paper or Webinar or other information of value. The campaign generated click-through rates (CTR) that were more than 450% higher than average, and the emails drove almost 4,000 unique visits to the new Website. Sungard AS was simply announcing a brand. The results were startling.

Case Study 100

Case Study Case Studies Demand Generation Agencies Paid Search Agency 100

The Point

JUNE 18, 2013

Sales teams can be overwhelmed by the sheer volume of case studies, white papers, and other collateral. We build white papers for early stage evaluators, case studies for building a business case, industry papers to show vertical expertise, and so on. DC) The approach that we recommend is “rules-based discovery”.

Salesforce.com 100

Salesforce.com Work Management Marketing Management Content 100

The Point

JULY 19, 2010

Our clients see tremendous returns by placing on-demand Webinars (available via registration) on their corporate Websites, or on third party content sites and ad networks. For more information on how to improve response to your Webinar event, download a free copy of our white paper: “ Top 10 Tips for Webinar Invitation Success. ”.

Webinar Metrics 100

Webinar Metrics Demand Generation Agencies BtoB Demand Generation 100

The Point

MAY 20, 2014

The base template for the email appears to be a responsive design, but the main header image is a fixed width (it neither expands nor shrinks), so when the body of the email expands to accommodate a larger screen, the header image immediately looks awkward, and disjointed from the rest of the design – more like a banner ad on a Website.

Demand Generation Agencies 100

Demand Generation Agencies Webinar Metrics Design Paid Search Agency 100

The Point

JULY 12, 2013

Here, Silverpop includes top navigation (Facebook, Twitter, Website) and a footer with contact information, more links back to the main Website, and yet more social links. For more tips on how to improve the success of your Webinar campaigns, download a free copy of our white paper on “ Top 10 Tips for Webinar Invitation Success.”.

Webinar Metrics 100

Webinar Metrics Demand Generation Design Email Marketing 100

The Point

APRIL 18, 2011

Good video content engages customers and prospects like no white paper or webinar can. That might be fine for my friend’s rehearsal dinner, but not for my high-tech Website.” You can also easily embed Animoto into a Website or blog, or add the video to your company’s YouTube channel.

Cost 100

Cost Video Marketing Effectiveness Microsite 100

The Point

JUNE 20, 2012

Include a placeholder for an offer image – a simple cover image for downloadable content like white papers, a screen shot for videos or demos or free trials, or a speaker photo for online events. Plus they display more information at a glance (i.e. in the preview pane) without forcing the reader to scroll down the page.

Template 100

Template Tips Landing Pages Marketo 100

The Point

OCTOBER 7, 2014

Twitter Website Cards (note: these are separate and distinct from Lead Generation Cards) enable the advertiser to include a custom headline, image, and Call to Action on a Promoted Tweet. free trial, demo, white paper) – the reader should know precisely what he/she gets when clicking on the ad.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

The Point

APRIL 4, 2024

That may still hold true for demo requests or “contact us” forms, but NetLine’s data suggests that, for early-stage content: ebooks, Webinars, white papers – marketers may be better off waiting as much as two days before triggering a follow-up email or sales call.

Trends 299

Trends B2B Thought Leadership B2B Content 299

The Point

JULY 9, 2010

Not seen in this image is the subject line: “Download this tool for your Website.” The first 3 inches or so of the email is dominated by two graphic images: the tagline “ektron: what do you want your website to do?” and the header image containing the headline “Beyond Web 2.0 – Taking Your Website to the Next Level.”

Marketing Management 100

Marketing Management Vendors Web 2.0 Copywriting 100

The Point

FEBRUARY 27, 2012

The loophole in this design arises when “active” prospects, those who regularly visit a Website or respond to nurturing campaigns, for example, build up lead scores well out of proportion to their actual level of interest or stage in the selling cycle. . * assign negative scores for undesired behavior or demographics, or inactivity (e.g.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Leads 100

The Point

SEPTEMBER 20, 2010

And frankly, it should look at least as good as your Website. If you decrease your media spend and invest those same dollars in a new white paper, or analyst report, or industry survey, or podcast – you name it – it’s highly likely you’ll end up reaping a greater reward. First, it should be generating sales leads.

Marketing Budget Creation 100

Marketing Budget Creation Marketing Budget Paid Content Budget Programs 100

The Point

FEBRUARY 22, 2010

Here’s where you can (I believe) overtly directly people to your Website, blog, or other resources and not run afoul of LinkedIn’s unspoken protocols.

Linkedin 100

Linkedin Peer-to-peer Tips Advertising Agencies 100

The Point

JANUARY 6, 2012

A well-designed resource library can be a key factor in converting Website visitors to measurable, actionable sales leads. Conversely, a poorly designed resource library is where old white papers go to die. See thumbnail at right.)

Resources 100

Resources Lead Generation Paid Search Agency Generation 100

The Point

FEBRUARY 4, 2013

Most surveys on the topic of B2B email marketing, for example, lump multiple offer types (Webinars, white papers, demos, free trials) into the same single reporting bucket, which renders the cumulative data meaningless. The metrics reported by B2B benchmark reports can also be grossly misleading.

Advertising Benchmark 100

Advertising Benchmark Paid Search Agency Marketing Report Demand Generation Agencies 100

The Point

JUNE 13, 2014

If you offer a white paper on “Salesforce.com Success Tips” you’ll attract users of Salesforce.com. If a prospect sees ten white papers on a similar topic, the title of your content and its abstract will be the difference between he or she downloading your content or your competitor’s. Poorly-Written Abstracts.

Cost per Lead 100

Cost per Lead Salesforce.com Budget Programs Content 100