Should my business website focus on keywords and getting search engine results ? ” The challenge: You want to make sure that your business website is fresh, attractive and informative. People visiting your website want to see something that piques their curiosity in you and your products and services. This last requirement can seem the most daunting, especially for non-technical professionals who are less familiar with websites and online content marketing. Your business website should have the number of pages that is right for you. MORE >>

According to Wikipedia , Pinterest is a pinboard -style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. Blog Posts : Drive traffic to your website with images from your blog posts, especially if it is a how-to or tutorial. The quality of your content on this site needs to be stellar in order for your website to reap the benefits. For a social media site to truly step into the spotlight, it has to have something special. What to Share. Inspire your followers! How to Share. MORE >>

My Business Website: Content for Customers… or SEO? From what I see, many bloggers aren’t using hyperlinks when they publish blog posts. Worse, in some cases, they aren’t teaching writers about this in online writing courses. just attended a week-long writer’s conference in San Miguel. and although there were a few workshops on blogging and online creative non-fiction writing, not one word about keywords or linking! could be wrong, of course, because I didn’t sit through the only two courses on social media and blogging basics. MORE >>

My Business Website: Content for Customers… or SEO? “ Content is king. Bill Gates said it, so it must be true. Gates uttered this one-liner way back in 1996, but the flurry of updates to Google search algorithms during 2012 has ensured that his words still resonate. Most businesses (be they blog owners, start-ups, or established brands) now know that if they want a competitive advantage, they have to keep information-hungry customers in a ready supply of fresh, relevant, and interesting content. No pressure, of course. Could the answer be to outsource the writing to a freelancer? MORE >>

The reality is that what we decide to read, the website we pick, what we decide to do while there, and whether we buy or not are decisions and actions that we make largely  with our unconscious brains, completely out of our awareness. Content marketing experts and the people who write marketing messages ought to understand how consumers’ brains work if  they want to engage and create trust and loyalty. The problem lies in assuming people are in charge of their own choices… Everybody thinks they are in control of their behaviors and decisions. billion in US alone. Clutter. MORE >>