Writing on the Web

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How Do You Choose a Blog Platform?

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Website security is done for you. Suzanne Bird-Harris , owner of WebsitesInWP , has been helping businesses grow by building websites that make people sit up and take notice since 2002. How do you choose a blog platform ? . With so many great blog platforms available, including  WordPress , Blogger, Tumblr, Ghost, Squarespace, Wix, Typepad, Weebly, etc., Which is best? WordPress.com.

Get Found Online: 5 Question Quiz

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Your site, (website or blog) must offer content with keywords. But most professionals set up their websites to be all about them, their business, their great products and services. How easy is it for you to get found online? Are you attracting the kinds of readers who could be your ideal clients? Here’s a quick 5 question quiz to reveal how well you’re doing: 5 Question Quiz.

5 Key Elements for Your “About” Page: How to Tell Your Story

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When’s the last time you updated your bio on your About  page on your blog or website? Smart bloggers know that this is one of the most visited pages: People want to know who’s behind a business. Personalities count. Yet many blogs and sites have a standard resume written in the third person, boring as all get-out. Certainly client lists are important. But so are you. P.S.S.

Great Newsletters: 5 Must-Haves for Better Design

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On your blog or website: Use an email subscription form through Feedblitz.com or Feedburner.com. Have you noticed what great business newsletters have in common?  They’re easily scannable; that is to say, you can easily scan the newsletter to determine the topic, the key message and what action the writer wants you to take. Is it easy to read? Allow for  white space. Short paragraphs.

Evangelizing a Content Marketing Program

user engagement metrics and quality of your website— how long are people spending on the page, how easy it. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I.

How to Engage Readers AND Grow Your Reader Base

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Here’s a memory device when writing for your blog or website. Congratulations! Your reader base has grown to 5,000! You had 4,277 hits on your blog last month, and 737 legitimate comments! If you’re a solo professional trying to get found online, these numbers could be PDG: pretty darn good. Small businesses, however, might find these figures PDA, pretty dawn awful. ssets (free).

Tips to Get Your Business Newsletter Read

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Here are a few more tips to help you put together a professional business newsletter that demonstrates your expertise – for the holidays, or any time of year: Include a banner (with consistent branding) – If you already have a blog or website, use the header (or a version of it) as the newsletter banner. Does anyone read your business e-newsletter?  That’s it. Good News for 2014 and _.

Connect Your Blog to Facebook Automatically

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She offers a free social media mastery kit at her website www.internetworkmarketingwealth.com. Are your blog posts fed automatically into Facebook? The other day I was horrified to learn that a dear client was manually posting his blog articles to Facebook. Yikes! No wonder blogging seems tiresome and time-consuming. So I asked Facebook expert Annalaura Brown to write this guest post.

Your Business Blog Sweet Spot: How to Find It and Keep It

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What are your online reading habits, blogs, websites, articles, videos, podcasts? How to Find It and Keep It" width="315" height="205" title="Your Business Blog Sweet Spot: How to Find It and Keep It" /> Have you found your business blog sweet spot? First and foremost, you must clarify your topic, and keep the readers’ needs in mind as you write each post. They won’t stay. Wikipedia.

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Content Methodology: A Best Practices Report

sources such as company websites, industry publications, and secondary research. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV.

Your Business Newsletter: What’s Your Brand Personality?

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While your clients and prospects can view your brand on your website, blog or newsletter –it really lives in the reader’s mind. When it comes to a business newsletter, your brand is perceived in a blink of an eye. As I shared in my last post, your newsletter should build trust and confidence with your readers. Your newsletter is a representation of you and your business. The  gecko.

4 Ideas to Generate Blog Topics

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If you’re on YELP, identify areas that are getting the most comments, suggestions and questions and write about those topics. 4.  Be sure to check out your competition on YELP, and notice keywords they are using on social media, blogs or websites. How are you doing with your 2015 blog goals ? If you’re stumped about what to write next, try these four ideas and see how far you get. 1.

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5 Best Business Blog Goals for 2015- And 5 Steps to Get You There

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What goals have you identified for your  blog and website for 2015? Generate new business from current clients:  There are effective ways to use your blog or website to engage your clients, generate more traffic and encourage referrals and repeat business. This is one of the most overlooked functions of professional websites and blogs, yet it is one of the most financially rewarding.

Online Persuasion: Seeing Through the Eyes of Customers

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Or, track their brains as they go online to your website? There’s an important shift in  content marketing  tactics that affects professionals who want to  get found, get known and get clients online. And that shift means a different mindset. Not too long ago I came across a great blog post. What if you could live in their shoes for a day? What makes them click?

Get Found Online: 6 Principles of Quality Content

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Epic Content Marketing , by Joe Pulizzi of Content Marketing Institute , offers a framework of criteria that I have adapted for coaches and consultant.  (It is based on six principles that anyone can and should apply to their writing, whether it be for  their business blog, e-newsletters, or e-books and websites. How to get found online. during our recent client interviews. Be consistent. 

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

How to Blog without Boring Readers in the Holiday Season

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Lots of people are online (most likely shopping) and websites are fighting for more traffic each and every day. How do you blog about the Holiday Season – without boring your readers? It’s no secret that the holidays are upon us! With one less week between Thanksgiving and Christmas this year and Hanukkah already in full swing, the holidays have arrived. Several things! Photo Source).

Starting a New Blog?6 Things a Business Blog Must Have

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Colors – most people will want to use the same colors as their website for consistency. Are you starting a new blog ? What should you include in your blog if you want to use it to attract clients? I’ve been talking about how to start a blog in my recent series of posts. They won’t stay, they won’t get to know you and they won’t subscribe to your blog. Easy Navigation.

5 Uses for Your Business Blog

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Your blog works as an extension of your website, so provide more information than customers would receive from the product page. Use relevant keywords in blog posts, and track whether it’s working by using website analytic applications. Maintaining a business blog is time-consuming. However, if you have clear objectives in mind, the effort very well could be worth your while.

Write with this Easy Expert Ebook Outline

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If you’re an expert and want to get found online, there’s no better way than to give visitors to your website or blog a free report that shows your expertise, builds credibility and starts conversations. Are you an expert? Then you need to write and publish an  expert ebook.   Now.  Before  your field gets flooded with too many on the same topic (if it isn’t already). Trust me on this one.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

Pinterest: 3 Reasons To Take Note

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Since beginning just a few years ago, it has become the fastest website in history to hit 10 million visitors a month—buoyed to success by loyal fans who spend hours on the network each day. Even if you’ve never been on Pinterest , you’ve probably heard of it—this hot social network is drawing attention everywhere, from newspapers and magazines to television and political campaigns. So what’s all the fuss about? What is this latest social craze? Why does it matter? 1. Pinterest Is Visual Bookmarking. all through pictures that link back to their original sources. Pinterest Is a Community.

Build a Product Funnel on Your Blog:Make Your Content Marketing Profitable

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In my recent blog posts, I’ve been talking about ways to earn money blogging  using two different methods: Sell products directly through your blog  (or website). Your blog (or website) should have a well-crafted bio or  About page , which tells your back story, who you are, and why you care. Are you building a product funnel on your blog? This is what’s called the  KLT factor.

Blogging Strategies for End-of-Year Business Blogs

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Have you been hitting the targets and benchmarks you set for yourself? I don’t believe in making New Year’s resolutions, but after 15+ years working with  executive coaches and consultants , I know that having clearly defined goals and expectations for a business blog or website is critical to help you get found, get known, and get clients. Your site must pass the “blink” test.

The Scariest Blog: No Personality

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For me it’s a blog or website without any personality. But we don’t see that on many websites, do we? In the  blogs and websites I review , I still see bios written in the third person … what if you told your story and used the personal pronoun “I?” It’s not as scary as you might think. What’s the scariest blog post you have ever read?  What’s your back-story? He had to care.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

Reasons to Attend the AuthorU Publishing Conference

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The AuthorU Extravaganza covers a lot of the key elements that are necessary if you don’t want your book efforts to be wasted: Website support for your book. Like you, I’ve had some bad conference experiences. I’ve spent a lot of money to travel and sit in a freezing cold room for days to listen to experts with big egos. So I’m picky now. Social media marketing.

I Just Googled Your Business Name: Do You Need to Improve Your SEO?

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For newer website, blogs or a target audience shift (i.e. Submitting short articles to directories that demonstrate your knowledge helps in a number of ways: Drives targeted traffic to your blog or website. By allowing people to use your articles (with your resource box intact) on their website or in their ezine, you reach a wider audience and get more links back to your site.

4 Content Marketing Goals for a Coach Website

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How should content marketing be used on the home page of your website? What makes good website copy? More specifically, if you’re a professional service provider, like an executive coach , a consultant, a lawyer, health care or financial adviser… how do you create a website that attracts clients and gets potential new leads? Chip Scholz is an executive coach.

4 Content Marketing Goals for a Coach Website

Writing on the Web

How should  content marketing  be used on the home page of your website? What makes good website copy? More specifically, if you’re a professional service provider, like an  executive coach , a consultant, a lawyer, health care or financial adviser… how do you create a website that  attracts clients  and gets potential new leads? Chip Scholz is an executive coach.

4 Ways to Keep People Reading Your Blog

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Most of us don’t blog for the fun of it, we do it because we want readers coming to our website. The thing to know about business blogging is that it’s a continual quest to make your blog better. One good post now and again isn’t enough; you’ve got to keep readers coming back. We want people to actually read the content that we craft because we know it has value to them.

5 Goals for Your Blog & Website… and One Big Challenge

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and One Big Challenge" width="300" height="256" title="5 Goals for Your Blog & Website… and One Big Challenge" />What goals have you identified for your blog and website ? In that time, I’ve seen a number of changes to the way websites look and function. It doesn’t matter if you use a traditional website, or a blog, or a blog as a website, the principles are the same.

4 Tips to Attract More Readers to Your Business Blog

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When your business website has a well-defined blog, and if you write or hire a writer to frequently update new content on it, you can be sure that your website traffic will go only one way – up. The following tips will help you increasing traffic to your website through successful business blogging. She has years of experience working with website content writers.

The Biggest Mistake Experts Make When Writing an Ebook

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In website design, this is called “ user-centered design ” process. Experts know a lot. Of course they do, any professional who’s been gathering experience for 20, 30, even 40 years has a lot to say. But many experts think they can pour out everything they know into an ebook and readers will want to buy and read it. call this the fire-hose writing approach.

Key Content Marketing Strategy: Answer Readers’ Questions

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Does your website answer readers’ questions? Check them out to get content marketing ideas for your own business website or blog. This is a key element of a smart content marketing strategy. You must devote a few key content pages to answering readers’ questions about your business products and services. Otherwise you’re not helping them solve their problems.

SEO Basics for Small Business Professionals: 2 Steps Anyone Can Do

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Steps Anyone Can Do" width="228" height="166" /> If you’re a small business professional, you may end up doing a lot of your website updating yourself. SEO involves doing things to increase your website’s rank on Google’s search engine results pages. The best way to get links is to create great content on your website that people will link to naturally. Links.

The Homer Simpson Guide to Neuromarketing

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The reality is that what we decide to read, the website we pick, what we decide to do while there, and whether we buy or not are decisions and actions that we make largely  with our unconscious brains, completely out of our awareness. The problem lies in assuming people are in charge of their own choices… Everybody thinks they are in control of their behaviors and decisions. Clutter.

Business Blogging: How to Optimize Older Posts

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You’ll draw in more readers by featuring a wide variety of topics, and you’ll get more clicks through to your website as well. People who are mindful of all aspects of their blog or website will gain more readers. Remember to check your website’s stats on a regular basis. But what about those older blog posts that are hanging out on your blog somewhere? Promote older posts.

Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?

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What are your online reading habits, blogs, websites, articles, videos, podcasts? Audience’s Interests, Needs, and Wants?" alt=" Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?" />. Audience’s Interests, Needs, and Wants?" width="210" height="139" /> Content marketing is all about quality content that grabs the attention of your ideal prospects and clients.

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Small Business Content Marketing: When to Hire A Freelance Writer?

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When should you hire a freelance writer for your blog or website? Most small businesses don’t realize how much writing goes into publishing (and updating) a website or blog. Yet the content on your website or blog is the key component of your content marketing strategy. My Business Website: Content for Customers… or SEO? So who writes the web content? Resources.