Remove websites

Tony Zambito

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You want creative website copy…really? (Part I)

Tony Zambito

B2B companies are very unconformable with creativity…especially when it comes to their website. Since I moved into our agency’s interactive department almost a year ago, I’ve noticed something surprising. Ironically, creativity is the #1 quality marketers seek from an agency when they hire them, but they rarely approve the creative ideas.

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How Business Leaders Can Guard Against Inaccurate Preconceived Notions About Buyers

Tony Zambito

What we uncovered was buyers developed a preconceived notion after they had revamped their website. No longer shown prominently on their new website was the level of research resources devoted to their testing and other related products.

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Accelerated Digital Commerce Is Disrupting B2B Sellers And Buyers

Tony Zambito

With corporate/supplier websites the main source of interactions for B2B commerce today, simplifying interactions at least at this level is a must. Perhaps even more. Digital commerce capabilities will require investment in IT transformation and migrating away from limiting legacy-tied systems.

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Baseone Buyersphere 2011 Report and the Changing B2B Buyer Behavior

Tony Zambito

  The report revealed that 68% of buyers checked their supplier’s websites and that 65% used search engines to research the information they needed to support their purchasing process and decisions.    In terms of both influence and usage, company websites were still at the top of the list. . 

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New Buyer Insights Needed To Unlock Growth In An Era Of B2B Digital Transformation

Tony Zambito

However, it is intelligence that remains activity based regarding buyer activity on websites. For instance, the ability to gather data-centric intelligence on buyer search activity is expanding. Artificial intelligence can be applied to this intelligence and provide clues on how interests levels are shifting in real-time.

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Digital Commerce Is Disrupting B2B With No End In Sight

Tony Zambito

With corporate/supplier websites the main source of interactions for B2B commerce today, simplifying interactions at least at this level is a must. Perhaps even more. Digital commerce capabilities will require investment in IT transformation and migrating away from limiting legacy systems.

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Buyerology: Understanding Buyer Choice

Tony Zambito

Note to readers and followers: I will be making a transition by the end of the year to a new blogging platform and new website to focus on Buyerology© and enhanced buyer understanding through Business Buyergraphics©.  .  If that is the case, then we best find out what exactly is considered business today by buyers.