You want creative website copy…really? (Part I)
Tony Zambito
SEPTEMBER 21, 2011
B2B companies are very unconformable with creativity…especially when it comes to their website. Since I moved into our agency’s interactive department almost a year ago, I’ve noticed something surprising. Ironically, creativity is the #1 quality marketers seek from an agency when they hire them, but they rarely approve the creative ideas.
Let's personalize your content