Remove websites

The Point

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Sirius Decisions Thinks Websites Will Generate 71% of All B2B Sales Leads by 2015. I Disagree.

The Point

The point being made by the article’s author, Jill Stanek, was that Marketo’s acquisition enables that company to extend dynamic, personalized marketing conversations from their current domain (email campaigns) all the way to the Website. Want to guess how many of those leads arrive via our clients’ Websites? Fair enough.

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3 Models for Gating Lead Generation Content on Your Website

The Point

Ask a group of B2B marketers whether their Websites’ lead generation content (white papers, archived Webinars, case studies, videos, etc.) Here are 3 models to consider when making the decision on how to serve up lead generation content on your Website: The “Free for All” Model. So the question is: To gate or not to gate?

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Should I Remove Offer Content from My Website During a Campaign?

The Point

A client asks: “If we’re planning on using a particular white paper as part of a lead generation campaign, or even for lead nurturing , is it a good idea to remove that same content asset from our main Website? First of all, I’m assuming that the content hosted on your Website is gated, that is, available only behind a registration form.

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Should I remove offer content from my Website if it’s part of a campaign?

The Point

A client asks: “If we’re offering a white paper as part of an upcoming campaign, should we remove it from our Website for the duration, especially if it’s ungated?”. My advice: don’t fight it. 2) creating a landing page that promises fulfillment with speed and convenience. And what of the people who are determined to ignore instructions?

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Hosted Landing Pages vs. Embedded Forms

The Point

The most common reasons given for hosting landing pages as part of a company’s main Website are these: * It allows us to derive SEO benefit from site traffic to our main domain * We have more design flexibility if we’re building pages in our CMS * The Web team owns the site and doesn’t want us creating pages on our own. Effectiveness.

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8 Surprising B2B Use Cases for Chatbots

The Point

When a visitor returns to your Website by clicking on a retargeting ad, make the conversation more relevant and personalized by acknowledging their prior interest, and offering up tailored content offers that increase the rate at which they ultimately become a measurable and actionable lead. Retargeting.

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10 Tough Questions to Evaluate Your Target Account List

The Point

Going after high-profile accounts can too easily be an exercise in vanity (the logos you want to see on your Website) or wild ambition. Is the account in my Ideal Customer Profile (ICP) or is it just on my “wish list”? Accounts most likely to engage, and convert, are those that meet clear ICP criteria.